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Global marketing competitiveness on a selected example
No full textMarketing ima veliku ulogu u uspješnosti poslovanja u 21. stoljeću. Ovo je razumljivo jer moderno vrijeme je era tehnologije i komunikacije. Ljudi mogu iznimno brzo doći do informacija i raznih spoznaja. Velike kompanije, ako žele ostati velike, moraju biti prezentne na tržištu. Uz ovo, nužno je da budu pristupačne i bliske klijentima, trenutnim i potencijalnim. Globalni marketing je značajno oruđe, ako ga se koristi na pravilan način. Coca Cola je jedna od najvećih kompanija na svijetu čiji uspjeh uvelike počiva na globalnom marketingu.
Konkurentnost u 21. stoljeću je znatno izražena jer se svijet poslovanja kreće i mijenja velikim brzinama. Informacije također diktiraju tempo, a kupcima se veoma lako informirati. Društvene mreže i Internet su postavili dodatan pritisak na korporativni svijet jer trendovi se mijenjaju iz dana u dan. Zato je još veći izazov za kompanije preuzeti dominaciju nad tržištem na globalnom nivou. Čak nije ni važno da li je tržište veliko ili malo. Prosječna mušterija danas ima više izbora nego ikada ranije. Zato je Coca Colin uspjeh još impresivniji. Uspjeli su ostvariti dominaciju na svim kontinentima. Tehnologija i svijet se mijenjaju, ali konstanta je da Coca Cola ima vrhunsku prodavanost, bez obzira na zemlju, regiju, svjetski događaj ili trend.
Kako bi uspjela formirati konstantnu globalnu konkurentsku prednost, kompanija mora valorizirati opcije koje su joj dostupne, i kojima realno raspolaže. U 21. stoljeću, tvrtka je veća od zbroja svojih dijelova jer uspješnost tvrtke više ne smije biti temeljena na isključivo jednom odjeljenju poslovanja. Prodaja, pa čak i prisutnost na globalnoj razini, na raznim tržištima i u različitim zemljama, neće biti dovoljno da kompanija opstane i dominira. Zemljopisno poslovanje globalne tvrtke se mora formirati na takav način koji će integrirati sve trenutne opcije poslovanja, bilo da je riječ o tehnologiji, marketingu ili računovodstvu. Kvalitetan marketing je krucijalan dio uspjeha poslovanja u 21. stoljeću, bez obzira na veličinu tog istog poslovanja. Globalni marketing podrazumijeva planiranje, proizvodnju, plasiranje i promociju proizvoda ili usluga tvrtke na svjetskom tržištu. Globalni marketing nije samo međunarodna prodaja proizvoda. Može se reći kako je to proces integracije kompanije sa raznim tržištima i regijama. Globalni marketing je specijalizirana vještina. Ako marketinški profesionalci rade svoj posao pravilno, mogu svoju tvrtku katapultirati na sljedeću razinu.Marketing plays a big role in business success in the 21st century. This is understandable because modern times are an era of technology and communication. People can access information and various insights extremely quickly. Large companies, if they want to stay big, must be present in the market. In addition, they need to be accessible and close to customers, current and potential. Global marketing is a significant tool if used properly. Coca Cola is one of the largest companies in the world whose success is largely based on global marketing.
Competitiveness in the 21st century is highly pronounced as the business world moves and changes at high speeds. The information also dictates the pace, and it is very easy for customers to be informed. Social networks and the Internet have put additional pressure on the corporate world as trends change from day to day. That is why it is an even bigger challenge for companies to take over the dominance of the market on a global level. It doesn't even matter if the market is big or small. The average customer today has more choices than ever before. That’s why Coca Cola’s success is even more impressive. They managed to achieve dominance on all continents. Technology and the world are changing, but the constant is that Coca Cola has top-notch sales, regardless of country, region, world event or trend.
In order to be able to form a constant global competitive advantage, a company must valorize the options that are available to it, and which it realistically has at its disposal. In the 21st century, a company is greater than the sum of its parts because the success of a company must no longer be based on a single business department. Sales, and even a global presence, in different markets and in different countries, will not be enough for a company to survive and dominate. The geographic business of a global company must be formed in such a way that it will integrate all current business options, be it technology, marketing or accounting. Quality marketing is a crucial part of business success in the 21st century, regardless of the size of that same business. Global marketing involves the planning, production, marketing and promotion of a company's products or services on the world market. Global marketing is not just about international product sales. It can be said that it is a process of integration of the company with various markets and regions. Global marketing is a specialized skill. If marketing professionals do their job properly, they can catapult their business to the next level
Behavioral culture and youth identity
No full textMediji su sastavni dio svijeta današnjice, u mnogome kreiraju trendove, javni život, zabavu, utječu na komunikaciju, a njihovo korištenje dovodi do izgradnje društvenog identiteta i novih društvenih oblika pa i osobnih želja i preferencija. Mediji imaju veliki utjecaj na gospodarstvo, znanost, politiku, kulturu i dr. Imaju važnu ulogu u konstituiranju sociokulturne diferencijacije i utječu na svijet djece i mladih ljudi i formiranje njihova identiteta.
Zbog toga je i razumljivo da često izazivaju i interes istraživanja o njihovoj mogućnosti utjecanja na razvoj čovjeka, posebice u ranoj dobi. Na početku 21. stoljeća djeca odrastaju u društvu elektroničkih medija, koji izazivaju velike promjene u ponašanjima, međuljudskim odnosima i komunikaciji, posebice među mlađim naraštajima.Media are an integral part of today's world, in many ways they create trends, public life, entertainment, influence communication, and their use leads to the construction of social identity and new social forms, as well as personal desires and preferences. The media have a great influence on the economy, science, politics, culture, etc. They play an important role in constituting socio-cultural differentiation and influence the world of children and youth and the formation of their identity.
It is therefore understandable that they often arouse interest in research on their potential impact on human development, especially at an early age. At the beginning of the 21st century, children grow up in the society of electronic media, which causes great changes in behavior, interpersonal relationships and communication, especially among the younger generations
The role of modern media in hotel marketing management
No full textDruštveni mediji su promijenili komunikaciju pojedinaca u cijelom svijetu i postali vitalan marketinški alat 21. stoljeća. Marketing u hotelijerstvu obuhvaća velik niz tema, vještina i strategija kojih hotelijeri moraju biti svjesni ako žele uspjeti u optimizaciji uspjeha hotelskog poslovanja i privlačenju što većeg broja gostiju. Marketing na društvenim mrežama dobar je način da hoteli svih veličina dopru do potencijalnih potrošača. Predmet ovog rada je uloga suvremenih medija u upravljanju marketingom hotela. Cilj rada je prikazati važnost koju suvremeni mediji imaju na upravljanje marketingom hotela. Na temelju predmeta i cilja ovog rada postavlja se radna hipoteza ovog završnog rada: „Korištenje suvremenih medija u upravljanju marketingom hotela pogoduje poslovanju hotela.“ Prilikom pisanja rada korištene su metoda deskripcije, metoda komparacije i metoda sinteze i analize. Marketinški promet u hotelima sada se uglavnom obavlja putem interneta, s obzirom da se potrošači više ne moraju oslanjati na offline oglase. Utjecaj društvenih medija na turizam vidljiv je u načinima na koje ljudi istražuju prije odlaska na putovanje. Sada ljudi dijele svoja iskustva s putovanja i društveni su mediji promijenili način na koji ljudi donose odluke. Uspon društvenih medija doveo je do razvoja dvosmjerne komunikacije između hotela i gostiju. Da bi imali koristi od ovog utjecaja društvenih medija na turizam, okretanje društvenim medijima od vitalnog je značaja za hotele.Social media has changed the communication of individuals around the world and become a vital marketing tool of the 21st century. Marketing in the hotel industry encompasses a wide range of topics, skills and strategies that hotels must be aware of if they want to succeed in optimizing a successful hotel business and attracting as many guests as possible. Social media marketing is a good way for hotels of all sizes to reach potential consumers. The subject of this paper is the role of modern media in hotel marketing management. The aim of this paper is to show the importance that modern media have for hotel marketing management. Based on the subject and goal of this paper, the working hypothesis of this final paper is set: "The use of modern media in marketing management favors the hotel business." Hotel marketing is now mostly done online, as consumers no longer have to rely on offline ads. The impact of social media on tourism is visible in the ways people explore before going on a trip. Now people are sharing their travel experiences and social media has changed the way people make decisions. The rise of social media has led to the development of two-way communication between hotels and guests. To benefit from this impact of social media on tourism, turning social media is vital for hotels
Application of digital Marketing in the promotion of the Zadar Archipelago agency
No full textDigitalni marketing se razvija munjevitom brzinom i sve više se poduzeća odlučuju na taj oblik oglašavanja svojih proizvoda i usluga u usporedbi sa tradicionalnim metodama marketinga. Postepenim razvojem interneta i sa njim drugih alata komunikacije poput društvenih mreža, marketinški stručnjaci pronalaze mnoge načine kako doprijeti do ciljanog tržišta te im pokušati prodati određeni proizvod.
Turizam je industrija koja je uvelike profitirala od sve učestalijeg oglašavanja u digitalnom svijetu. Kroz samo nekoliko klikova osoba može otkriti sve informacije o željenoj destinaciji za odmor, smještaju i ostalim turističkim uslugama. Kompanijama je ključno prezentirati sebe na kvalitetan način kako se potencijalni klijent ne bi okrenuo konkurentima.
Search Engine Marketing postaje sve važniji alat u digitalnom oglašavanju. Ljudi diljem svijeta traže informacije na internetu upisujući različite ključne riječi s ciljem da im algoritam ponudi najoptimalniji odgovor na njihovo pitanje. Svaki rastući biznis mora imati odgovarajuću strategiju kako bi nametnuo algoritmu pretraživača te kako bi njegov rezultat bio među prvima u rezultatima.
Društvene mreže su ključan faktor u prezentiranju proizvoda i usluga te razvijanju brand awareness - a. Kvalitetan i zadivljujući sadržaj može privući potencijalnog klijenta i u konačnici ga motivirati da poduzme konkretne radnje – kupovinu proizvoda ili usluge.Digital marketing is evolving at lightning speed and more and more companies are opting for this form of advertising their products and services compared to traditional marketing methods. With the gradual development of the Internet and other communication tools such as social networks, marketers are finding many ways to reach their target market and try to sell them a particular product.
Tourism is an industry that has profited greatly from the increasing frequency of advertising in the digital world. With just a few clicks, a person can discover all the information about the desired holiday destination, accommodation and other tourist services. It is crucial for companies to present themselves in a quality way so that the potential client would not turn to competitors.
Search Engine Marketing is becoming an increasingly important tool in online advertising. People all over the world search for information on the internet by typing different keywords in order for the algorithm to offer them the most optimal answer to their question. Every growing business must have an appropriate strategy to impose in the search engine algorithm and to make its result among the first in the search results.
Social networks are a key factor in presenting products and services and developing brand awareness. Quality and captivating content can attract a potential customer and ultimately motivate him to take concrete actions - buying a product or service
Achieving a sustainable competitive advantage trough a differentiation strategy on the example of the development of Istria as a region of culture and enogastonomy
No full textOvim radom, Ostvarivanje održive konkurentske prednosti strategijom diferencijacije na primjeru razvoja Istre kao regije kulture i eno-gastronomije, prvenstveno se daje teorijski uvid iz područja kulture i kulturne baštine te koliko iste utječu na razvoj identiteta i autentičnosti teritorija, odnosno njegovih žitelja. Rad se dotiče i mogućih negativnih posljedica i komodifikacije baštine u svrhu komercijalizacije i profita. Vidjet će se koliko su povijesna i politička zbivanja, ali i sam lokalitet područja utjecali na razvoj kulture i gastronomskih navika žitelja što je, pokazat će se, postalo glavna okosnica razvoja selektivnog turizma u Istri i odmak od masovne ponude sunca i mora. Uvidjevši da su potencijali koje posjeduju nedovoljno iskorišteni, zauzimaju jasan i snažan smjer dugoročnog i održivog razvoja koji se temelji na razvitku destinacije kao regije kulture i eno-gastronomije, ali i ostvarenja jednog od temeljnih ciljeva – produljenja turističke sezone na cijelu godinu. Kroz teorijski okvir, ali i primjere oblika strategije diferencijacije prikazat će se koliko su isti važni i neophodni želi li se proizvod ili uslugu istaknuti iz mase jednakih ili sličnih, odnosno stvoriti u svijesti potrošača osjećaj da je doživio i kupio nešto jedinstveno i neponovljivo – dati proizvodu dodatnu vrijednost.
Drugi dio rada iznosi rezultate istraživanja kojim se ispituje percepcija potrošača o Istri kao destinaciji kulture i umjetnosti te eno-gastronomije.With this thesis, Achieving a sustainable competitive advantage through a differentiation strategy on the example of the development of Istria as a region of culture and enogastronomy, foremost a theoretical insight is given from the areas of culture and cultural inheritance, and how the former and latter influence the development of identity and authenticity of the region, and its population.
The thesis also deals with the possible negative consequences and commodification of cultural inheritance for the purpose of commercialization and profit. It will be shown how the historical and political circumstances, but also the geographical locality of the region, influenced the progress of culture and gastronomic customs of the populace, which became the major foundation for development of selective tourism in Istria, and the disassociation from a mass tourism approach of sun and sea. Discerning that the prospects they possess are not realized to their full capacity, they take a clear and decisive course of long term, sustainable growth, which is founded on developing the destination as a region of culture and enogastronomy, whilst simultaneously achieving one of the primary goals - increasing the span of the tourist season to all year round.
Through a theoretical outlook, but also through examples of the types of strategies of differentiation, it will be shown how the above mentioned are paramount and crucial in the goal to distinguish, a product or service, from a multitude of identical or similar ones, to create in the mind of the consumer a feeling that they have experienced and bought something unique and incomparable - giving the product additional value.
The second part of the thesis presents the results of the research, and their interpretation
Development of investment funds in the Republic of Croatia
No full textTema ovog rada je prikaz razvoja investicijskih fondova u Republici Hrvatskoj. Investicijski fondovi, u novije vrijeme ne predstavljaju više samo alternativnu mogućnost ulaganja kao što je to bilo ranijih godina pored klasičnih oblika štednje i ulaganja u bankama i drugim financijskim institucijama. Sve više, radi svojih prednosti i mogućnosti diverzifikacije, postaju primamljiva kategorija ulaganja za sve potencijalne ulagatelje. Obzirom da se tržišta mijenjaju, globalizacija omogućava prisutnost i otvorenost tim istim tržištima, a financijska pismenost ulagatelja je u porastu uz suočenost sa sve većim izazovima i prijetnjama širokog spektra (financijske, ekonomske i dužničke krize) tako se mijenja i svijest o očuvanju prihoda samih ulagatelja s pogledom u budućnost i mogućnosti povećanja postojećih, akumuliranih prihoda kroz očekivani prinos, odnosno zaradu koju investicijski fondovi mogu ostvariti.
Cilj ovog rada je prikazati kako su se pod raznim utjecajima razvijali investicijski fondovi u Republici Hrvatskoj, koji su to trendovi i povijesni događaji poput financijskih kriza, članstva Hrvatske u Europskoj Uniji i drugi faktori, utjecali na njihovo osnivanje, vrstu i izloženost te kako je interes ulagatelja i njihova sklonost riziku i prinosu tome doprinio.
Rad će, osim samog pojma investicijskih fondova, prikazati povijesni prikaz osnivanja investicijskih fondova u Republici Hrvatskoj kao i broj društava za upravljanje investicijskim fondovima, vrste investicijskih fondova te kretanje imovine i prinosa kroz pojedina razdoblja. Pojasnit će se uzroci tih kretanja i kako su se oni odrazili na ulagatelje. U radu će biti predstavljen zakonodavni i regulatorni okvir kojim investicijski fondovi podliježu kao i povezane institucije koje imaju za cilj promoviranje investicijskih fondova uz informiranje ulagatelja i njihovu zaštituThe topic of this paper is a review of the development of investment funds in the Republic of Croatia. Investment funds, in modern times, are no longer just an alternative investment option as in previous years in addition to the classic forms of savings and investments in banks and other financial institutions. Increasingly, because of their advantages and opportunities for diversification, they set an attractive investment category for all potential investors. As markets changes, globalization enables the presence and openness to these same markets, the financial literacy of investors is increasing faced with challenges and threats of a wide range (financial, economic and debt crisis) and so is the awareness of preserving the income of investors with the look into the future and possibilities of increasing accumulated income through the expected return, i.e. the profit that investment funds can make.
The aim of this paper is to show how investment funds in the Republic of Croatia are developing under different influences, what are the trends and historical events such as financial crises, Croatia's membership in the European Union and other factors, influences on their establishment, type and exposure. Their propensity for risk and return contributed to this.
In addition to the concept of investment funds, the paper will present a historical overview of the establishment of investment funds in the Republic of Croatia as well as the number of investment fund management companies, types of investment funds and the movement of assets and returns through individual periods. The causes of these developments and how they affected investors will be explained. The paper will present the legislative and regulatory framework under which investment funds will be undermined, as well as related institutions that aim to promote investment funds while informing investors and protecting them
Virtual abuse
No full textU današnje vrijeme život bez interneta bio bi nezamisliv. Tehnologije toliko napreduju i mi s njima da bi nam sve bilo teže dostupno i previše neobično. Ponekad se pitamo kako je ljudima bilo prije? Možda im je čak i bilo lakše s obzirom na to da ovakav napredak sa sobom nosi puno opasnosti i rizika. Opasnosti koje na osobu mogu utjecati i kada nije svjesna da utječu na nju. Ponekad šala više nije tako bezazlena i zabavna kako netko misli da je. Informacije se šire sve brže i to ne nosi samo pozitivne strane sa sobom. Zlostavljanje je nešto što se svakodnevno događa oko nas i sve je češće. S pojavom i razvojem novih tehnologija razvila se i nova vrsta zlostavljanja - virtualno zlostavljanje. Virtualno zlostavljanje je svako uznemiravanje koje se događa putem interneta. Postoje brojne vrste virtualnog zlostavljanja, a neke od njih su sexting, flaming, cyberstalking i brojne druge. Od ovakve vrste zlostavljanja nitko ne može pobjeći, ali se moramo znati nositi s njom. Teško je pobjeći s obzirom na to da se bazira na emocije i da je uvijek prisutna. Najveći je problem kada osoba nije svjesna njezine prisutnosti. Koliko je zapravo virtualno zlostavljanje rašireno prikazuje provedena anketa. Anketa prikazuje koje dobne skupine su najugroženije i kolika je svjesnost postojanja zlostavljanja. Djeca od sve ranije dobi počinju koristiti Internet, pa je tako virtualno zlostavljanje sve više rasprostranjeno među mlađim populacijama i to uvelike utječe na njih. Starije generacije još se trude naučiti i nemaju sva rješenja koja bi trebala ili mogla imati. Brojne organizacije se trude što više educirati nastavnike, roditelje i sve ljude na opasnosti koje donosi i pravilnu borbu. Razlozi zbog kojih dolazi i kako se osobe koje to čine osjećaju ću pokušati utvrditi. Postoje brojni načini smanjenja virtualnog zlostavljanja oko nas, a neki su samo najjednostavnija prijava korisničkog računa. Nije uvijek tako jednostavno, no dobar je početak za saznati rađa li se problem.Nowadays, life without the internet would be unthinkable. Technologies are advancing so much and so are we with them that everything would be harder for us to access and too unusual. Sometimes we wonder how it was for people before? Maybe it was even easier for them, considering that such progress brings with it a lot of dangers and risks. Dangers that can affect a person even when he is not aware that they affect him. Sometimes a joke is no longer as harmless and fun as someone thinks it is. Information is spreading faster and faster and it doesn’t just bring positive sides with it. Abuse is something that happens around us every day and is becoming more common. With the emergence and development of new technologies, a new type of abuse has developed - Virtual abuse. Virtual abuse is any harassment that occurs over the internet. There are many types of virtual abuse, and some of them are sexting, flaming, cyberstalking and many others. No one can escape this kind of abuse, but they must know how to deal with it. It’s hard to escape since it’s based on emotion and is always present. The most common problem is when a person is unaware of its presence. The extent of virtual abuse is shown by a survey. The survey shows which age groups are most at risk and how much is aware of the existence of abuse. Children are starting to use the internet at an early age, so virtual abuse is becoming more widespread among younger populations and it greatly affects them. Older generations are still struggling to learn and don’t have all the solutions they should or could have. Numerous organizations try to educate teachers, parents and all people as much as possible about the dangers that come with proper struggle. The reasons why it comes and how people who do it feel I will try to determine. There are a number of ways to reduce virtual abuse around us and some are just the simplest login account. It’s not always that simple but it’s a good start to find out if a problem is born
Amazon.com's e-commerce strategy in the global market
No full textU radu je definiran koncept maloprodaje poduzeća Amazon, najveće i najuspješnije platforme za elektronsku kupovinu na svijetu. Također, objašnjena je povezanost digitalne globalizacije i marketinga, online trgovina, maloprodajne strategije u online okruženju, te na kraju i studija oglednog primjera (Amazon.com – Phygital maloprodaja Amazon.com).
Online prodaja postaje sve popularnija u životu suvremenog čovjeka, a offline trgovine moraju imati i elektronsku prodaju ako žele opstati u današnjem poslovanju. U budućnosti se može očekivati mnogo više online trgovina, ali to ne mora nužno značiti da će koncept offline trgovine u potpunosti izumrijeti. To je vidljivo i iz primjera razvoja koncepta „Amazon Go“ trgovine, koji je također naveden u radu.
Offline trgovine koje digitaliziraju svoje poslovanje poput „Amazon Go“ trgovina, a uz to još imaju i online trgovinu će definitivno biti najuspješnije na tržištu budućnosti. Naravno, Amazon kao prethodnik ovakve transformacije će vjerojatno nastaviti s pozitivnim trendom svog (maloprodajnog) poslovanja i razvitkom novih tehnologija za unaprjeđenije korisnikovog iskustva offline i online kupovine.The paper defines the retail concept of Amazon, the largest and most successful e-shopping platform in the world. Also, the connection between digital globalization and marketing, online shopping, retail strategies in the online environment, and finally a case study (Amazon.com - Phygital retail Amazon.com) is explained.
Online sales are becoming increasingly popular in the life of the modern man, and offline stores must also have e - sales if they want to survive in today’s business. Many more online stores can be expected in the future, but this does not necessarily mean that the concept of offline shopping will become completely extinct. This can be seen from the example in development of the concept of "Amazon Go" trade, which is also mentioned in the paper.
Offline stores that digitize their business like "Amazon Go" stores, and also have an online store will definitely be the most successful in the market of the future. Of course, Amazon as a forerunner of this transformation is likely to continue with the positive trend of its (retail) business and the development of new technologies for a more enhanced user experience in offline and online shopping
Development of communication in children and its impact on future business communication
No full textU današnje doba interneta i razvoja sve većeg broja uređaja koji su naslonjeni na internetske i telekomunikacijske tehnologije, djeca postaju sve izloženija sadržajima koje nude novi mediji. Neovisno o tome jesu li djeca izložena sadržajima koje donose ti mediji aktivno ili pasivno, ona provode veliki dio svoga vremena u interakciji s tim medijima. Naravno da takva konstelacija može rezultirati većim ili manjim utjecajem medija za život i razvoj djece. S obzirom na brzi razvoj tehnologije, šire se područja na kojima novi mediji ostvaruju utjecaj na djecu i mlade te se ujedno javljaju i novi modaliteti kojima novi mediji djeluju na djecu i mlade.
Budući da takav razvoj događaja ovu problematiku čini uvijek aktualnom, predmet ovoga rada jest utjecaj novih medija na djecu i njihovu budućnost. Cilj ovog rada jest utvrditi kako novi mediji utječu na djecu i mlade u pet različitih područja: rodna uloga i rodna ravnopravnost, zdravlje, nasilje, učenje, seksualno ponašanje, socijalizacija te emocionalni život djeteta.In today's age of the Internet and the development of an increasing number of devices that rely on Internet and telecommunications technologies, children are becoming more and more exposed to the content offered by new media. Regardless of whether children are exposed to the content brought by these media actively or passively, they spend a large part of their time interacting with these media. Of course, such a constellation can result in a greater or lesser influence of the media on the life and development of children. Given the rapid development of technology, the areas in which new media have an impact on children and young people are expanding, and at the same time there are new modalities by which new media affect children and young people.
Since such developments always make this issue topical, the subject of this paper is the impact of new media on children and their future. The aim of this paper is to determine how new media affect children and young people in five different areas: gender role and gender equality, health, violence, learning, sexual behavior, socialization and the emotional life of the child
Communication among primary school children and dependence on mobile devices
No full textU ovom diplomskom radu govori se o komunikaciji među djecom i mladima te o ovisnosti o mobilnim uređajima. Evidentno je da djeca i mladi najviše koriste internet i društvene mreže. Nova tehnologija je promijenila način komuniciranja te je posljedično utjecala i na proces socijalizacije te stjecanje kompetencija.
Središte prvog dijela rada posvećen je teoriji o novim medijima i digitalnoj (mobilnoj) tehnologiji, komunikaciji mobilnim uređajima i utjecaju nove tehnologije i medija na djecu. Drugi dio rada namijenjen je analizi dosadašnjih istraživanja koja otkrivaju način međusobne komunikacije djece putem medija i u izravnoj komunikaciji. Traže se razlozi za i protiv takvoga načina komunikacije te se dolazi do zanimljivih rezultata po pitanju ovisnosti o mobilnim uređajima i novim medijima.This thesis discusses communication between children and young people and addiction to mobile devices. It is common knowledge that children and young people use the internet and social networks the most. New technology has changed the way of communication and consequently has influenced the process of socialization and the acquisition of competencies.
The center of the first part of the paper is dedicated to the theory of new media and digital (mobile) technology, communication with mobile devices and the impact of new technology and media on children. The second part of the paper is intended for the analysis of previous research that reveals the way children communicate with each other through the media and in direct communication. Reasons are sought for and against for such a way of communication, and interesting results are obtained in terms of dependence on mobile devices and new media