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Analysis of elements in political marketing: President election Biden – Trump 2020.
No full textSuvremene političke kampanje kombinacija su planiranja i organiziranja kampanje koja se bavi izborima, a fokusirane su na ciljeve, komunikacije tijekom kampanje, upravljanjem medijima, formiranjem imidža kandidata te reklamama i promotivnim sadržajem. Cilj rada bio je napraviti analizu i objasniti razloge konačnih izbornih rezultata predsjedničkih kampanja kandidata Joe Bidena i Donalda Trumpa. Korištena je metoda Case Study u kojoj su se sagledavali aspekti američkih predsjedničkih izbora iz 2020. godine. Promatrani su organizacija političke kampanje Joe Bidena i Donalda Trumpa, efikasnosti njihovih izbornih kampanja, rezultati američkih predsjedničkih izbora 2020. godine. Analizirana je vizualna retorika predsjedničkih kampanja, njihov vizualni identitet te ponašanja tijekom debata. Neizbježna je bila i analiza na koji su način na ponašanje birača utjecali mediji u izbornoj kampanji i aktivnosti političkih kandidata na društvenim mrežama.Contemporary political campaigns are a combination of planning and organizing an election campaign, focusing on goals, communication during the campaign, media management, candidate image formation, and advertising and promotional content. The aim of this Master thesis was to make an analysis and explain the reasons for the final election results of the presidential campaigns of candidates Joe Biden and Donald Trump. The Case Study method was used, which looked at aspects of the 2020 U.S. presidential election. The organization of the political campaign of Joe Biden and Donald Trump, the efficiency of their election campaigns, the results of the American presidential elections in 2020 were observed. The visual rhetoric of presidential campaigns, their visual identity and behaviors during the debates were analyzed. There was also an analysis of the way in which the behavior of voters was influenced by the media in the election campaign and the activities of political candidates on social networks
The role of persuasion in marketing communication: case study of INA Loyalty programme
No full textUloga persuazije za marketinške stručnjake od velike je važnosti s obzirom na to kako su u mogućnosti promijeniti već stvorene predodžbe o proizvodima i uslugama svojih klijenata. Marketinški stručnjaci gotovo se svakodnevno koriste persuazijom koristeći psihološke metode u svrhu manipulacije klijenata i njihovih stavova i razmišljanja o određenom proizvodu. Ovaj rad temelji se na istraživanju iz proučene literature o persuaziji u marketinškoj komunikaciji. U poglavlju marketinška komunikacija obrađeni su oblici marketinške komunikacije i marketinški splet. U persuaziji u interpersonalnoj komunikaciji opisuje se primjena persuazije kao povezanost emocija prilikom korištenja persuazije. Prilikom korištenja persuazije u marketinškoj komunikaciji bitno je znati stavove i motivaciju potrošača, odnosno ciljanog segmenta tržišta kako bi se koristila pravilna tehnika. Spomenuti su i preduvjeti za uspješnu persuaziju, kao i sama kritika marketinga prilikom korištenja takve tehnike. Kao primjeri učinkovite marketinške persuazije spomenuta su dva poznata brenda: Coca-Cola i Nike te su navedeni neki od njihovih najpoznatijih persuazivnih marketinških kampanja. Coca-Cola svojim je marketinškim kampanjama koristila utjecaj na emocije svojih potrošača ciljajući na prijateljstvo, sreću, ljubav i obitelj ovisno o godišnjem dobu i prilici. Nike koristi persuaziju kojom povezuje vrhunske sportaše sa svojim proizvodima uz inspirativne poruke. Studija slučaja izrađena je na primjeru poduzeća INA d.d. koja je lansirala svoj program INA Loyalty te su prikazane specifičnosti same aplikacije. INA Loyalty aplikacija lansirana je s ciljem zadržavanja postojećih kupaca uz privlačenje novih, porast učestalosti dolazaka kupaca i njihove košarice te stvaranje slike o navikama i potrebama potrošača. Boljim poznavanjem i uvidom u ponašanje potrošača, tvrtke, pa tako i INA d.d., u mogućnosti su utjecati na potrošačevo donošenje odluke o kupovini, odnosno na njegov izbor te time rezultirati povećanjem prodaje i stvaranjem prihoda. Programi nagrađivanja korisnika poput INA Loyalty programa stvaraju dodatnu vrijednost za potrošače što će se pozitivno odraziti na njihovu percepciju o samoj tvrtki.The role of persuasion for marketing agents is of great importance as they are able to change already created perceptions of their customer’s products and services. Marketing agents use persuasion almost on a daily basis, using psychological methods to manipulate customers and their attitudes and though about a particular product. This paper is based on research from the studied literature on persuasion in marketing communication. In the chapter marketing communication, the forms of marketing communication and marketing mix are discussed. Persuasion in interpersonal communication describes the application of persuasion as the connection of emotions when using persuasion. When using persuasion in marketing communication, it is important to know the attitudes and motivation of consumers, and the target market segment to use the right technique. The preconditions for a successful persuasion are also mentioned, as well as the marketing critique itself when using such a technique. Two well-known brands are mentioned as examples of effective marketing persuasion: Coca - Cola and Nike, and some of their most famous persuasive marketing campaigns are listed. Coca - Cola used its marketing campaigns to influence the emotions of its consumers by targeting friendship, happiness, love and family depending on the season and occasion. Nike uses persuasion to connect top athletes with its products and inspirational messages. The case study was made on the example of the company INA d.d. which launched its INA Loyalty program and the specifics of the application itself are shown. The INA Loyalty application was launched with the aim of retaining existing customers while attracting new ones, increasing the frequency of customer arrivals and their shopping cart and creating an image of consumer habits and needs. With better knowledge and insight into consumer behaviour, companies, including INA d.d., are able to influence the consumer's decision for purchase, or his choice, and thus result in increased sales and revenue generation. Customer reward programs such as the INA Loyalty program create additional value for consumers, which will have a positive effect on their perception of the company itself
Business marketing in humanitarian non-profit organizations - the example of the Croatian Red Cross
No full textTema kojom se bavi ovaj rad je poslovni marketing u humanitarnim organizacijama kao i njegova primjena koja je prikazana kroz marketinškog miksa najveće humanitarne organizacije u Republici Hrvatskoj, Hrvatskog Crvenog križa. Kako bi što bolje razumjeli primjenu marketinga u neprofitnim organizacijama, imajući u vidu da neprofitne organizacije još uvijek nemaju jedinstvenu definiciju ni u svijetu pa tako ni u Hrvatskoj, u početnom djelu rada se pojašnjava pojam neprofitnih organizacija, njihova uloga u društvu te glavne razlike između neprofitnih i profitnih organizacija. Potom se definira tržište poslovne potrošnje, sudionici razmjene na poslovnim tržištima te ostale važne značajke vezane uz poslovna tržišta i proces kupnje na poslovnom tržištu (ciljevi i motivi kupnje, način donošenja odluka o kupnji, vrste kupnje i slično). Kako su neprofitne organizacije jedan od sudionika razmjene na poslovnom tržištu, poslovni marketing neprofitnih organizacija razmatran je kroz jedan od specifičnih oblika primjene, neprofitni marketing. Neprofitni marketing uključuje i razne druge marketinške oblike kao što su: marketing odnosa, usluga, ideja, humanitarnih događaja, interaktivni marketing i brojne druge oblike. Primjena marketinga u neprofitnim organizacijama je od iznimne važnosti te zauzima sve veći značaj. Neprofitne organizacije djeluju u interesu cijelog društva, stoga moraju upoznati cijelu javnost sa svojim ciljevima, misijama i aktivnostima kako bi opstale i kako bi mogle poboljšavati svoju efikasnost i svoje djelovanje. Kako bi to ostvarile moraju je se služiti raznim marketinškim aktivnostima, počevši od segmentacije tržišta i prepoznavanja ciljnih skupina i njihovih potreba i želja kako bi što bolje kreirale svoju ponudu , preko pozicioniranja organizacije i njene ponude , do upravljanja komunikacijskim procesima prema svim ciljnim skupinama i javnosti općenito.The topic of this work is business marketing in humanitarian organizations as well as its application which is shown through the marketing mix of the largest humanitarian organization in the Republic of Croatia, the Croatian Red Cross. In purpose of better understanding the application of marketing in non-profit organizations, keeping in mind that non-profit organizations still do not have a unique definition, neither in the worl nor in Croatia, in the initial part of work will be explained the term and the concept of non-profit organizations, their role in society and the main differences between for-profit and for-profit organizations. Then will be defined the market of business marketing, participants on the business market as well as other important features related to the business market and the process of buying(goals and motives of purchase, the way of making a decision to purchase, type of purchase, etc.). Non-profit organizations are one of the participants in the exchange business market so the business marketing in non-profit organizations was discussed by one of the specific forms of its implementation, the non-profit marketing. Non-profit marketing includes various other forms of marketing such as: relationship marketing, services, ideas, charity events, interactive marketing, and many other forms. various other forms of marketing such as: relationship marketing, marketing of services, marketing of ideas,marketing of charity events, interactive marketing, and many other forms. Application of marketing in non-profit organizations has a significant importance. Non-profit organizations are acting in the interest of the whole society, so the have to meet all the general public with their goals, missions and activities in order to survive and to be able to improve their efficiency and their actions.In order to achieve their goals they need to use a variety of marketing activities, starting from market segmentation and identification of target groups and their needs and desires in order to better adapt its offer, through the positioning of the organization and its offer, to manage the communication processes for all target groups and for the all public generally
Communication and public relations of public institutes
No full textPredmet ovoga rada su komunikacija i odnosi s javnošću u ustanovama u Republici Hrvatskoj te njihova važnost. Svaka institucija želi da javnost bude upoznata s njezinim djelovanjem. Odnosi s javnošću, kao složeni dio komunikacije, trebaju u svojim djelovanjima prije svega imati stručnost da dopru do publike ili korisnika kroz sve kanale. Važnost komunikacije ključni je čimbenik u ovoj profesiji, jer se svaka informacija o klijentu prenosi što je moguće bolje ciljanoj publici. Tehnologija u odnosima s javnošću dodatno olakšava posao jer je promocija moguća putem društvenih mreža kao i drugih internetskih sadržaja, čime je olakšano prevladavanje globalnih barijera, što je ključ uspjeha u današnjem poslovnom svijetu.
Osim tvrtki, obrazovnih ustanova, poznatih osoba, i sve institucije i ustanove imaju tendenciju za pozitivnim imidžem u javnosti, a također imaju i zaposlenike u području odnosa s javnošću. Danas se one promoviraju putem društvenih mreža i smatraju ih boljim i jeftinijim oblikom promocije. U današnje vrijeme kada se svijet nezaustavljivo mijenja, a s njime se mijenja i svijest ljudi i način komunicirnja, odnosi s javnošću su bitni za cijelokupan dojam svake organizacije i ustanove.The subject of this paper is communication and public relations in institutions in the Republic of Croatia and their importance. Every institution wants the public to be informed about its activities. Public relations, as a complex part of communication, should in their actions first of all have the expertise to reach the audience or users through all channels. The importance of communication is a key factor in this profession, as any information about the client is conveyed to the target audience as best as possible. Public relations technology further facilitates business because promotion is possible through social networks as well as other Internet content, making it easier to overcome global barriers, which is the key to success in today’s business world.
In addition to companies, educational institutions, celebrities, and all institutions and institutions tend to have a positive image in the public, and also have employees in the field of public relations. Today, they are promoted through social networks and are considered a better and cheaper form of promotion. In today's time when the world is unstoppably changing, and with it the consciousness of people and the way of communication is changing, public relations are important for the overall impression of every organization and institution
Media literacy of children and youth
No full textMedijska pismenost i njeno provođenje je tema koja se obrađuje kroz ovaj rad. Glavni osvrt je na djecu mlade. Sve je veća svjesnost roditelja, učitelja, profesora, raznih institucija da je medijska pismenost važna, pogotovo za najmlađe. Mediji su danas vrlo utjecajni i svojim sadržajem utječu na naš život i život naše djece. Razne poruke, informacije, zabavne emisije filmovi, serije ostavljaju na ljude neke emocije. Djeca, ako se s njima ne razgovara o sadržaju koji na njih utječe, ne mogu sama razjasniti što je stvarno a što nije. Ostavljena su da sama donose zaključke, a nisu još sposobni za to. Svakodnevnim gledanjem nasilja u medijima, djeca postaju manje empatična. Danas postoje radionice, predavanja, internetski portali na kojima se roditelji mogu educirati o utjecaju medija na djecu i mlade. Mediji su svuda oko nas i komuniciraju razne poruke, a djecu i mlade treba naučiti kritički gledati na njih. Najutjecajniji medij je televizija. Skoro pa nema kućanstva koje nema barem jedan televizijski prijemnik. Televizijski program uređuje i živote mnogih obitelji. Raspored prikazivanja emisija određuje naše slobodno vrijeme. Sadržaj interneta nam u tom smislu ne određuje raspored, ali se kod djece i mladih javlja ovisnost o internetu koja vodi u asocijalnost i distanciranost. Radio najmanje utječe na djecu. Muzika se danas više sluša na internetu, pa mladima radio kao medij nije toliko interesantan.
Agencija za elektroničke medije pokrenula je portal medijskapismenost.hr na kojem se nalaze brojne informacije za roditelje, odgajatelje, učitelje, profesore ali i djecu. Tu su razni članci, pozivi na radionice, pojmovnik najvažnijih pojmova vezanih uz medije. Projekt Dani medijske pismenosti provodi se iz godine u godinu i ima sve više sudionika. Projektom Birajmo što gledamo željelo se ukazati na utjecaj koji štetni sadržaj, koji se prikazuje u medijima, ima na djecu i mlade. Javni poziv za sufinanciranje projekata na temu medijske pismenosti pokazuje zainteresiranost javnosti za sudjelovanje, educiranje djece i mladih na tu temu. Među prijavljenim projektima ima vrtića, osnovnih škola, srednjih škola, fakulteta, raznih udruga i ostalih institucija.Media literacy and its implementation is a topic that is addressed trough this paper. The main focus is on children and young people. There is a growing awareness of parents, teachers, professors, various institutions that media literacy is important, especially for the youngest. The media are very influential today and their content affects our lives and the lives of our children. Various messages, information, entertainment shows, movies, series leave some emotions on people. Children, if they are not talked to about content that affects them, cannot clarify for themselves what is real and what is not. They are left to draw their own conclusions, and they are not yet capable of that. By watching violence in the media on a daily basis, children become less empathetic. Today there are workshops, lectures, internet portals where parents can be educated about the impact of the media on children and youth. The media are all around us and communicate various messages, and children and young people need to be taught to look at them critically. The most influential medium is television. There is almost no household that does not have at least one television set. The television program also regulates the lives of many families. The show schedule determines our free time. In this sense, the content of the Internet does not determine our schedule, but children and young people become addicted to the Internet, which leads to asociality and distance. Radio has the least effect on children. Today, music is listened to more on the Internet, so radio as a medium is not so interesting for young people.
The Agency for electronic Media has launched the portal medijskapismenost.hr which contains numerous information for parents, educators, teachers, professors and children. There are various articles, invitations to workshops, a glossary of the most important terms related to the media. The Media Literacy Days is implemented from year to year and has more and more participants. The project Let`s choose what we watch wanted to point out the impact that harmful content, which is shown in the media, has on children and young people. Public call for co-financing of projects on media literacy shows public interest in participation, education of children and youth on this topic. Among the registered projects are kindergartens, primary schools, high schools, colleges, various associations and other institutions
Strategic communication in election campaigns in the relation politics – media - publics
No full textSvakodnevni život bio bi nezamisliv bez komunikacije. Pomoću nje prenosimo informacije, izražavamo stavove, misli, osjećaje i vjerovanja. Dijeli se na verbalnu i neverbalnu komunikaciju a u svojoj cjelini je neizostavan element i ključan faktor u socijalnom životu čovjeka. Pojavom novih medija, komunikacija kao pojam dobiva puno širi smisao nego je imala. Upotreba društvenih mreža posebno tome doprinosi te razvija i prenosi komunikaciju na nova područja svakodnevnih zbivanja. U politici je to još izraženije. Tema ovog rada bit će uloga strateškog komuniciranja u izbornim kampanjama na relaciji politika, mediji i javnost. Svi navedeni elementi su u međusobno zavisnom položaju i u određenoj mjeri ovise jedna o drugoj. U aktere izbornih kampanja ubrajamo političke organizacije (političke stranke, javne organizacije, vlade i dr.), građane i medije. Intencija politički orijentirane osobe je plasirati svoje vrijednosne stavove, poruke, misli, emocije i u konačnici program svog političkog djelovanja na što jasniji i konkretniji način do konačnih recipijenata putem medija. Kako bi odaslana poruka postigla svoj cilj, ona mora biti jasna adresatu poruke, mora ga zaintrigirati i izazvati emociju. Bez komunikacijskog menadžmenta u izbornim kampanjama to ne bi bilo moguće. Izborne kampanje su u velikoj mjeri dijaloški orijentirane te se svode na kontinuirana nastojanja političkih kandidata da dopru do biračkog tijela kako bi realizirali planirane izborne ciljeve. Medijske organizacije su neizostavan akter u izbornim kampanjama. One prenose i (re)produciraju sadržaj prema građanima odaslan od strane političkih kandidata a isto tako služe kao povratna sprega u tom lancu međuovisnosti. Odnosi ovih tri aktera izbornih kampanja su vrlo složeni i kompleksni te je potrebna komunikacijska strategija kako bi se operacionalizirali svi preduvjeti koji vode ka realizaciji postavljenih ciljeva.Everyday life would be unimaginable without communication. We use it to share information, express attitudes, thoughts, feelings and beliefs. It is divided into verbal and non-verbal communication and in its entirety is an indispensable element and a key factor in the social life of people. Development of new media, communication as a concept takes on a much broader meaning than it had. The use of social networks especially contributes to this and develops and transfers communication to new areas of everyday events. This is even more pronounced in politics. The topic of this paper will be the role of strategic communication in election campaigns between politics, media and the public. All these elements are in an interdependent position to each other. The actors of election campaigns include political organizations (political parties, public organizations, governments, etc.), citizens and the media. The intention of a politically oriented person is to place their value attitudes, messages, thoughts, emotions and ultimately the program of their political action in the purest and most concrete way possible to the final recipients through the media. In order for the sent message to achieve its goal, it must be clear to the addressee of the message, it must intrigue him and provoke emotion. Without communication, management in election campaigns would not have been possible. Election campaigns are largely dialogue-oriented and boil down to the ongoing efforts of political candidates to reach out to the electorate in order to achieve their planned election goals. Media organizations are an indispensable actor in election campaigns. They transmit and (re) produce content to citizens sent by political candidates and also serve as feedback in that chain of interdependence. The relations between these three actors in the election campaigns are very complex and a communication strategy is needed in order to operationalize all the preconditions that lead to the realization of the set goals
Copyright in the film industry
No full textPredmet ovog završnog rada jest definiranje autorskih prava u filmskoj industriji i shvaćanje kinematografskog djela u Republici Hrvatskoj s kratkim osvrtom na međunarodno shvaćanje autorskih prava u kinematografiji te navođenje primjera povezanih s povredom autorskih prava. Rad će detaljno definirati pojam kinematografskog djela i što se smatra kinematografskim djelom. Također, opisati će se i ugovor o kinematografskom djelu, ugovor o audiovizualnoj prilagodbi te ugovor o audiovizualnoj produkciji koji se smatraju osnovnim načinima reguliranja odnosa između autora kinematografskog djela i relevantnih osoba koje su sudjelovale u stvaranju istog. Dovršetak audiovizualnog (kinematografskog) djela biti će zasebno obrađeno kao i raskid ugovora o audiovizualnoj produkciji. Filmski producent će se definirati i obraditi kao zasebna sastavnica kinematografskog djela i navest će se njegova prava. Cilj ovog rada jest prikazati autorsko pravo u kinematografiji Republike Hrvatske kroz autorsku zaštitu u pozitivnim propisima te kroz praktične primjere. Temeljna hipoteza rada jest zaštita autorskog prava, tj. njezini uvjeti i način ostvarenja. Autorsko je pravo različito regulirano u gotovo svakom nacionalnom zakonodavstvu. Ipak, postoje određeni načini koji autori audiovizualnih djela mogu koristiti u cilju zaštite svojih autorskih prava. Pri pisanju ovog rada korištena je povijesna metoda, metoda kompilacije, metoda deskripcije, metoda analize i sinteze te metoda indukcije. Obradom autorskih prava u svjetskog kinematografiji kao i u kinematografiji Republike Hrvatske utvrđeno je kako, neovisno o različitom načinu normiranja opsega autorskih prava i zaštite, svaki pravni sustav teži ka zaštiti određenog broja subjekata koji sudjeluju u stvaranju filma. Ipak, zakonodavac Republike Hrvatske u prijedlogu novog Zakona o autorskim pravima želi unijeti novine koje će utjecati na potraživanje autorskih prava pojedinih subjekata koji sudjeluju u stvaranju audiovizualnog (kinematografskog) djela.The subject of this final paper is to define copyright in the film industry and understanding of cinematographic work in the Republic of Croatia with a brief overview of the international understanding of copyright in cinematography and to give examples related to copyright infringement. The paper will define in detail the concept of a cinematographic work and what is considered a cinematographic work. Also, a contract on a cinematographic work, a contract on audiovisual adaptation and a contract on audiovisual production will be described, which are considered the basic ways of regulating the relationship between the author of a cinematographic work and relevant persons who participated in its creation. The completion of the audiovisual (cinematographic) work will be treated separately as well as the termination of the audiovisual production contract. The film producer will be defined and processed as a separate component of the cinematographic work and his rights will be stated. The aim of this paper is to present copyright in the cinematography of the Republic of Croatia through copyright protection in positive regulations and through practical examples. The basic hypothesis of the paper is copyright protection, ie its conditions and manner of realization. Copyright is regulated differently in almost every national law. However, there are certain ways that authors of audiovisual works can use to protect their copyright. In writing this paper, the historical method, the method of compilation, the method of description, the method of analysis and synthesis, and the method of induction were used. The processing of copyright in world cinematography as well as the cinematography of the Republic of Croatia established that, regardless of the different way of standardizing the scope of copyright and protection, each legal system strives to protect a certain number of entities involved in filmmaking. However, the legislator of the Republic of Croatia in the proposal of the new Copyright Act wants to introduce innovations that will affect the copyright claims of individual entities involved in the creation of audiovisual (cinematographic) work
The influence of the media on children: ethical aspects
No full textZa medije se ne može reći da imaju isključivo negativan ili isključivo pozitivan utjecaj. Mediji se prilagođavaju društvenim promjenama i predstavljaju sredstvo komunikacije. Predmet istraživanja ovoga rada odnosi se na analizu uloge i utjecaja medija na djecu. S obzirom na sve ubrzaniji način života, razvoj tehnologije i proces globalizacije, mediji imaju sve veći utjecaj na javnost pa samim time i na djecu i mlade. Od medija u današnje vrijeme posebno se ističe utjecaj Interneta. Djeca sve više koriste Internet, dok primjerice manje vremena provode gledajući televiziju. Upravo se u tome krije problem istraživanja jer je djecu gotovo nemoguće zaštititi od utjecaja medija, posebice kad je riječ o Internetu.
Cilj je istraživanja predstaviti temeljne odrednice medija te analizirati pozitivan i negativan utjecaj medija na djecu. Uz to, u radu se analiziraju i influenceri koji su u današnje vrijeme vrlo popularni i nerijetko ih prati veliki broj ljudi. Upravo oni putem medija ostvaruju veliki utjecaj kako na odrasle, tako i na djecu.The media cannot be said to have an exclusively negative or exclusively positive impact. The media adapt to social change and represent a means of communication. The subject of this paper is related to the analysis of the role and influence of the media on children. Given the increasingly rapid way of life, development technologies and the process of globalization, the media have an increasing impact on the public and, in time, on children and young people. Of the media nowadays, the influence of the Internet stands out. Children are increasingly using the Internet, while, for example, they spend less time watching television. This is where the problem of research lies, because it is almost impossible to protect children from the influence of the media, especially when it comes to the Internet.
The aim of the research is to present the basic determinants of the media and to analyze the positive and negative impact of the media on children. In addition, the paper analyzes influencers who are very popular nowadays and are often followed by a large number of people. It is they who have a great influence on adults and children through the media
The Biggest changes in Business and Society in the last 50 Years
No full textThe purpose of this undergraduate paper will be comparing work/life balance between the nineteenth and twentieth centuries. Statistics will be based around the United States of America because of their higher quality and availability. The statistics that we will be comparing will be the number/percentage of employed personnel in the three main industries (primary, secondary and tertiary); apart from those statistics we will be looking at the purchasing power of employed personnel in the various sectors and compare what kind of effect it had on the socio-economic standing between both centuries. Comparing various statistics we can discern that there has been a large transition between the workforce moving from the primary sector into the tertiary sector which brings in a much larger percentage of the gross domestic product in most developed countries.
After comparing the statistics we will be analyzing the quality of workers rights and the complicity of the jobs in each industry. A large number of factors had an affect on the mental health of employees, the main ones we will be focusing on is the demand for increased production at the expense of the “working class” people as well as the development of new technologies and new means of communication and what kind of effect they had on the job market. Based on the analysis of all the factors we can conclude which elements had the greatest impact on the job market as well as which factors led to the sudden shift of employees within the industries. After choosing the topic for this undergraduate paper the world has been struck by the third biggest pandemic in history which changed the job market forever, from new possibilities of working from home for a company that is not even on the same continent to the discrimination of “essential workers” of the tertiary industry. As a conclusion to the paper the job market has drastically changed between the centuries, but the rights and needs of employees were not being adjusted which led to consequences that we are still dealing with today.Svrha ovog rada je uspoređivanje poslovnog života između devetnaestog i dvadesetog stoljeća. Glavne statistike koje će se analizirati su iz Sjedinjenih Američkih Država radi kvalitetnijih te lakše dostupnih informacija. Statistike koje će se uspoređivati su broj/postotak zaposlenih u tri glavna sektora zaposlenja (primarni, sekundarni i tercijarni); osim tih statistika gledat će se i kupovna moć zaposlenih ljudi u različitim sektorima te usporediti kakav utjecaj je imala na socio-ekonomsko stajalište zaposlenih iz oba stoljeća. Usporedbom različitih statistika vidimo značajan prijelaz radnika iz primarnog sektora u tercijarni sektor koji dokazano pridonosi većini bruto domaćeg proizvoda naj razvijenijim državama. Uz usporedbu statistika gledat ćemo i kvalitetu radničkih prava te zahtjevnost samih poslova u svakoj industriji te raspored muškaraca i žena u različitim industrijama. Veliki broj faktora je utjecalo na mentalno zdravlje zaposlenika, oni glavni na koje ćemo se fokusirati su potražnja za povećanjem produkcije na štetu najnižeg reda zaposlenika, razvoj novih tehnologija i načina komunikacije te kakav je to utjecaj imalo na cijelo poslovno tržište.
Temeljem analize svih tih faktora možemo donijeti zaključak koji elementi su najviše utjecali na razvoj poslovnog tržišta te ujedno i koji faktori su pridonijeli tako naglom prelasku zaposlenika. Nakon odabira teme završnog rada, svijet je bio pogođen trećom najvećom svjetskom pandemijom u povijesti, koja je igrom slučaja došla u periodu kraja najvećeg tehnološkog razvitka u povijesti. Pregledavat ćemo sve vrline i mane te kako je pandemija promijenila poslovno tržište zauvijek, od novih mogućnosti rada od doma za tvrtku koja nije na istom kontinentu do diskriminacije nad “bitnim radnicima'' tercijarne industrije. Zaključak izveden iz ovog rada je da se poslovno tržište naglo promijenilo između stoljeća, ali prava i potrebe zaposlenika nisu bile uvažene što je dovelo do raznih problema sa čijim posljedicama se i dan danas borimo