Repository ZSB Final papers Zagreb School of Business
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The satisfaction parents of children with disabilities in the development of health services in private and public institutions
No full textRoditelji djece s poteškoćama u razvoju imaju jednu od najbitnijih uloga u životima te djece, s obzirom na to da s njihove strane postoji ogromna razina odricanja, žrtve i potreba za iznadprosječnom emocionalnom stabilnošću u svrhu kvalitetnog odgoja svog djeteta. Ovdje bitnu ulogu igraju institucije koje pomažu tim roditeljima u svrhu kvalitetnijeg razvoja djece s poteškoćama u razvoju. Te institucije su privatne i javne, a razlike kod tih institucija su obrađene u sklopu ovog rada. Tako privatne institucije prema pregledu literature imaju bolji odnos prema pacijentima, transparentnije su, brže i očekivano skuplje, dok prema javnim ustanovama postoji određena doza negativne percepcije od strane ispitanika u svim prethodno spomenutim elementima. Upravo zato, kao cilj završnog rada postavljeno je ispitivanje zadovoljstva roditelja koji imaju djecu s određenim stupnjem poteškoća u razvoju, prema javim i privatnim zdravstvenim ustanovama. Pritom je dodatni cilj bio usporediti percepciju stavova, društvenih normi i zadovoljstva uslugama u javnim i privatnim zdravstvenim ustanovama. Prikupljeno je primarnim istraživanjem 266 ispitanika kroz online upitnik. Mnogi rezultati ukazuju pozitivan utjecaj percepcije stavova prema zadovoljstvu zdravstvenim uslugama u javnim i privatnim zdravstvenim ustanovama. Također, ističu se i razlike po spolovima, gdje je pronađeno da su muškarci u prosjeku zadovoljniji od žena kada se ispituje zadovoljstvo prema zdravstvenim ustanovama. Ispitanici su, također, u prosjeku puno zadovoljniji privatnim zdravstvenim ustanovama, a samim time je i njihova percepcija stavova prema privatnim zdravstvenim ustanovama izraženija.Parents of children with disabilities have one of the most important roles in the lives of these children, given that there is a huge level of sacrifice, sacrifice and the need for above-average emotional stability for the purpose of quality education of their child. Institutions that help these parents for the purpose of better development of children with developmental disabilities play an important role here. These institutions are private and public, and the differences with these institutions are addressed in this paper. Thus, according to the literature review, private institutions have a better attitude towards patients, they are more transparent, faster and more expensive than expected, while towards public institutions there is a certain dose of negative perception by respondents in all the aforementioned elements. That is why the goal of the final paper is to examine the satisfaction of parents who have children with a certain degree of developmental difficulties, according to public and private health care institutions. An additional goal was to compare the perception of attitudes, social norms and satisfaction with services in public and private health care institutions. 266 respondents were collected through a primary survey through an online questionnaire. Many results indicate a positive impact of the perception of attitudes towards satisfaction with health services in public and private health care institutions. Also, differences by gender are highlighted, where it was found that men are on average more satisfied than women when surveying satisfaction with health facilities. Respondents are also, on average, much more satisfied with private health care institutions, and thus their perception of attitudes towards private health care institutions is more pronounced
Contemporary trends of marketing strategies
No full textMarketing je društveni proces koji u društvu usmjerava tok proizvoda od proizvođača prema potrošaču tako da efektivno susreću ponudu i potražnju te ispunjavaju ciljeve društva. Marketing je prisutan već dugi niz godina i bez njega teško da koje poduzeće može steći veliki uspjeh što lokalno pa tako i globalno. Trendovi, želje, navike te same potrebe potrošača mjenjaju se konstantno te se zajedno sa time mjenjaju i strategije marketinga. Nekada je to bio jedan oglas u novinama, radiu i sl., dok danas marketing raspolaže mnogim drugim alatima, kao što su odnosi s javnošću, internet, videoporuke, oglasi, sve veći razvoj tehnologije, društvene mreže, razne aplikacije i sl. Poznato je da koncepcija marketinga nije nastala odjednom niti je ostala nepromijenjena. Ona se stalno mijenja u ovisnosti o razvoju čimbenika okoline sustava marketinga. Marketing danas ima ulogu u svim segmentima ne samo u tome kako dobro promovirati tvrtku, proizvod, marku već kako npr. stimulativnim programima zadržati mlade u Hrvatskoj, kako popularizirati neki objekt za zabave, događaje kao što su arene, klubovi, kuća za odmor ako se nalaze na lošoj lokaciji. To je sve zadaća marketinga koji mora iskoristiti prilike, prijetnje, konkurenciju i sve što zna o potrebama potrošača kako bi određena tvrtka postigla uspjeh. U ovom završnom radu prikazan je razvoj marketinga kroz godine od samih početaka, koje su to strategije marketinga i tipovi strategija koje se primjenjuju danas u svijetu, koji je ključ uspjeha pojedinih tvrtka, primjer Coca-cola strategije i uspješnosti te ostale popratne teme. Odabrana strategija u suvremenom društvu mora biti jasna, nedvosmislena, i jedinstvena.Marketing is a social process that directs the flow of products from producer to consumer in society so that they effectively meet supply and demand and meet the goals of society. Marketing has been present for many years and without it it is difficult for any company to achieve great success both locally and globally. Trends, desires, habits and the needs of consumers are constantly changing and, along with that, marketing strategies are changing. It used to be an ad in newspapers, radio, etc., while today marketing has many other tools, such as public relations, the Internet, video messages, ads, the growing development of technology, social networks, various applications, etc. It is known that the concept of marketing did not arise all at once nor remained unchanged. It is constantly changing depending on the development of environmental factors of the marketing system. Today, marketing has a role in all segments, not only in how to promote a company, product, brand, but also in how to keep young people in Croatia with incentive programs, how to popularize a party facility, events such as arenas, clubs, holiday homes if located in a bad location. It is all a marketing task that must take advantage of opportunities, threats, competition and everything it knows about the needs of consumers in order for a particular company to succeed. This final paper presents the development of marketing over the years from the very beginning, what are the marketing strategies and types of strategies applied today in the world, which is the key to success of individual companies, an example of Coca-Cola strategy and success and other related topics. The strategy chosen in modern society must be clear, unambiguous, and unique
Optimization of logistics process management on the example of DM
No full textLogistika je pojam koji se sve više danas koristi. U poduzećima koja se bave opskrbnim lancima logistika ima ključnu ulogu te njezina dobra i kvalitetna organizacija poduzeću može znatno umanjiti troškove. Metode u opskrbnim lancima, kako bi bile što učinkovitije, treba svakodnevno nadograđivati i uvoditi svakakve novitete za što bolju, bržu, točniju i kvalitetniju isporuku te za dobro poslovanje poduzeća. Opskrbni lanac sastoji se od više logističkih procesa koji se rješavaju svojim vlastitim posebnim metodama. Svaki proces je poseban i ima posebnu metodu, ali svi oni imaju isti cilj: omogućiti da u što kraćem vremenu uz što manje troškove isporuka bude na vrijeme, točno i kvalitetno dostavljena. U završnom radu opisana je optimizacija upravljanja logističkim procesima na primjeru dm. Dobra politika tvrtke koja dobro upravlja zalihama te je s dobrim informacijskim sustavom povezana s nabavom i marketingom dovodi tvrtku u sami vrh prodaje i usluge koju kupci svake godine sve više prepoznaju i samim time je dm u Hrvatskoj u samom vrhu poslodavaca. Dobrom koordinacijom upravljanja zaliha i oglašavanja akcija sa strane prodaje i marketinga putem TV reklama i društvenih mreža dm svake godine bilježi porast prihoda usprkos pandemiji COVID 19 koju kupci nisu ni osjetili radi moguće on-line kupovine koja je uvedena unazad godinu dana. Kako bi tvrtka opstala na tako visokoj ljestvici na tržištu u Hrvatskoj, potrebno je voditi računa o svim procesima i aktivnostima unutar tvrtke, a najviše o njezinim zaposlenicima. Zajedničko djelovanje svih navedenih odjela s dobrom komunikacijom i djelatnicima, tvrtki daju veliki značaj za nastavak dobrog plasmana na tržištu.Logistics is a term that is increasingly used today. It plays a key role in companies that supply logistics chains, and its good and quality organization of the company can significantly reduce costs. Methods in supply chains, in order to be as efficient as possible, should be upgraded every day and every novelty should be introduced for better, faster, more accurate and quality delivery and for good business operations of the company. The supply chain consists of several logistics processes that are handled by their own special methods. Each process is special and has a special method, but they all have the same goal: to enable delivery to be delivered on time, accurately and with quality, in the shortest possible time with the least possible costs. The final paper describes the optimization of logistics process management on the example of dm. A good policy of a company that manages inventory well and is connected to procurement and marketing with a good information system brings the company to the very top of sales and services that customers increasingly recognize every year and thus dm in Croatia is at the very top of the employers. Good coordination of inventory management and advertising of shares by sales and marketing through TV commercials and social networks dm records an increase in revenue every year despite the COVID 19 pandemic that customers do not feel because of a possible online purchase that was introduced a year ago. In order for a company to survive on such a high scale on the market in Croatia, it is necessary to take into account all the processes and activities within the company, and most of all its employees. The joint action of all these departments with good communication and employees, give the company great importance for the continuation of good placement in the market
Characteristics of health market strategic marketing
No full textIntegracija marketinga u području zdravstvene zaštite, počevši od 50-ih, popraćena je nizom kontroverzi koje su generirali etički i moralni aspekti koje ova vrsta usluga podrazumijeva, kao i poteškoće u točnom određivanju potražnje, nejednak pristup informacijama sudionika, regulirani mehanizam za utvrđivanje cijena i stopa i intervencija trećeg platitelja, značajna uloga države u osiguranju poštenog pristupa stanovništva osnovnim uslugama itd.
Formulacija marketinških strategija u procesu planiranja marketinga polazi od generičke strategije koju organizacija odabire u skladu sa svojom misijom i ciljevima. Kako se mora prilagoditi okruženju u kojem djeluje, kako bi se nosila s promjenama koje se pojave, organizacija mora imati koristi od perspektive vizije, a sve svoje akcije moraju biti podređene toj viziji u cijeloj marketinškoj politici.The integration of healthcare marketing, beginning in the 1950s, has been accompanied by a series of controversies generated by the ethical and moral aspects that this type of service entails, as well as difficulties in accurately determining demand, unequal access to participant information, regulated pricing and rates and third-party intervention, the significant role of the state in ensuring fair access of the population to basic services, etc.
The formulation of marketing strategies in the marketing planning process starts from the generic strategy that the organization chooses in accordance with its mission and goals. As it must adapt to the environment in which it operates, in order to cope with the changes that occur, the organization must benefit from a vision perspective, and all of its actions must be subordinated to that vision throughout marketing policy
Sales psychology in the cosmetics industry
No full textU današnje vrijeme kozmetika igra važnu ulogu u životu svakog pojedinca. Korištenjem kozmetičkih proizvoda pojedinac u društvu izgrađuje socijalni identitet i ostvaruježeljeni socijalni status. Ovim radom htjelo seprikazati koliko su bitni psihološki aspekti u prodaji u kozmetičkoj industriji. Cilj rada bio je dobiti nova saznanja i spoznaje o ponašanju žena kao potrošača i iskustvima žena kao glavnom potrošaču u kozmetičkoj industriji. Dobila su se nova zapažanja o ponašanju kupaca za vrijeme kupnje, o tijeku prodaje i koliko psihologija ima ulogu u svemu tome. U prodaji kupci su najnepredvidljiviji te se mora detaljno, prikupljanjem informacija i istraživanjem, pratiti kupčevo ponašanje kako bi prodaja mogla kontinuirano rasti. Korištena je tehnika polustrukturiranog intervjua te se pokušalo utvrditi koji su najvažnije tehnike u prodaji. Provedeno je istraživanje s 10 ispitanika koji se bave prodajom u kozmetičkoj industriji. Rezultati istraživanja pokazuju kako je od velike važnosti poznavanje proizvoda kao i dermatologije tijekom prezentiranja istog. Prodavač mora biti upoznat s procesima, tehnikama i vještinama prodaje kako bi se ostvarila uspješna prodaja. Prodaja kozmetičkog proizvoda biti će uspješnija ukoliko je prodavač reprezentativan, educiran i komunikativan. Isto tako je dobro poznavati trikove prilikom prezentacije i prodaje no ne i nužno. Rezultati su pokazali da je važno upoznati se s profilom potrošača kako bi znali prilagoditi vrstu proizvoda kao i samu prezentaciju. Nadalje, prodajna strategija prilagođava se svakoj osobi individualno dok se kod prezentacije proizvoda prilagođava taj isti proizvod prema dobi kupca.
Tržište je prezasićeno proizvodima te ovdje prodaja igra veliku ulogu. Da bi se proizvodi uspješno konkurirali na modernom tržištu, potrebno je poznavanje potrebe kupaca. Ispitanici, neovisno o dobi, profesiji i iskustvu, u potpunosti su se usuglasili da je psihologija prodaje u kozmetici uistinu važan element.Nowadays, cosmetics play an essential role in the life of every individual. Using cosmetic products, an individual builds social identity and achieves the desired social status. This graduate thesis aimed to show how important psychological aspects are in cosmetics industry sales. Another thesis's goal was to gain new knowledge and insights into women's behavior and experiences as primary consumers in the cosmetics industry. Further observations were made about: customer behavior at the time of purchase, the course of sales, and to which extent psychology plays a role in the whole selling process. In sales, the most unpredictable are the customers. Therefore, it is necessary to examine the customer's behavior in detail by collecting information and in-depth research for continuous sales growth. A semi-structured interview technique was used to determine the most important sales techniques. The survey was conducted with ten respondents engaged in cosmetics industry sales. The results have shown that it is essential for the seller to have a thorough knowledge of the product during the presentation. Besides, a profound understanding of dermatology is also a crucial factor. A third important factor in successful selling is that the salesperson must be familiar with the processes, techniques, and skills involved in selling. A cosmetic product's sale will be more successful iftheseller is representative, educated,and communicative. Knowing different tricks for presenting and selling products is an advantage but not crucial. Further, the results showed that it is critical to understand the buyer profile to adapt and present the product accordingly. The sales strategy has to be adjusted to each person individually, while when presenting the product, the same product is adjusted according to the customer's age.
Since the market is overloaded with products, sales technology plays a decisive role. For competing successfully in the modern market, it is necessary to know customers' needs in-depth. Regardless of age, profession, and experience, respondents fully agreed that cosmetics' psychology is indeed an essential element
Communication strategy of product introduction on the example of ShoeClinique
No full textModerno poslovanje ne temelji se tek na razvoju proizvoda, odnosno usluge atraktivnih cijena i široke dostupnosti. Naime, poduzeća su u današnjem vremenu primorana komunicirati sa svojim vanjskim dionicima, odnosno sadašnjim i potencijalnim potrošačima (javnosti). Pri tome, spomenuti potrošači okruženi su nizom medija, kako časopisa, tako i interneta, televizije, novina i sl., a njihovim preferencijama se pridaje sve veći značaj pri postizanju poslovnih ciljeva. Pri tome, važnost komuniciranja u svom temelju ima samu prepoznatljivost robne marke. Naime, ako robna marka može doseći namjeravanog potrošača više puta, na različitim kanalima, oni rezultiraju reakcijom kod publike. Ako različiti kanali kvalitetno odrađuju dosljedno komuniciranje robne marke i poruke, tada će potrošači još vjerojatnije prepoznati marku i stvoriti povjerenje. Uzimajući u obzir navike i način života potrošača, poduzeća mogu krojiti poruke putem medija i tako komunicirati sa svojim kupcima, a pri tome i optimizirajući napore marketinške komunikacije. Sukladno navedenome, cilj je ovog rada doznati i analizirati preferencije urbanih mladih potrošača pri kupnji odjeće i obuće, posebice personalizirane kakve nudi Shoe Cleanique. Pored teorijskog okvira u radu je provedeno istraživanje anketnim upitnikom na 184 ispitanika, a što je poslužilo kao temelj za izradu i provedbu komunikacijske strategije. Istraživanje je pokazalo kako se ispitanici o modi većinom informiraju putem društvenim mrežama, na kojima provode većinu svog vremena, a imaju naviku kupovati putem interneta. Sukladno tome, istraživanje se došlo do zaključka da, kako bi se postavila komunikacijska strategija poduzeća Shoe Cleanique, najprije je potrebno poboljšati aktivnosti na društvenim mrežama. Pri tome, promoviranjem urbanog stila, odnosno plasiranjem video materijala, slika i glazbe moderne tematike na društvene mreže, privukla bi se mlađa populacija te bi se utjecalo na njihov modni izričaj, odnosno stil oblačenja kakav Shoe Cleanique nudi
Ključne riječi: komunikacija, komunikacijska strategija, marketinška strategija, novi proizvod, Shoe Cleanique.Modern business is not based only on product development, ie services at attractive prices and wide availability. Namely, nowadays, companies are forced to communicate with their external stakeholders, ie current and potential consumers (the public). At the same time, the mentioned consumers are surrounded by a number of media, both magazines and the Internet, television, newspapers, etc., and their preferences are given increasing importance in achieving business goals. At the same time, the importance of communication is based on the very recognizability of the brand. Namely, if a brand can reach the intended consumer more than once, on different channels, they result in a reaction from the audience. If different channels do a good job of consistently communicating brand and message, then consumers are even more likely to recognize the brand and create trust. Taking into account the habits and lifestyle of consumers, companies can tailor messages through the media and thus communicate with their customers, while optimizing the efforts of marketing communication. Accordingly, the aim of this paper is to find out and analyze the preferences of urban young consumers when buying clothes and shoes, especially personalized ones offered by Shoe Cleanique. In addition to the theoretical framework, the research conducted a survey with a questionnaire on 184 respondents, which served as a basis for the development and implementation of communication strategy. The research showed that respondents mostly get information about fashion through social networks, where they spend most of their time, and have a habit of shopping online. Accordingly, the research concluded that, in order to set Shoe Cleanique’s communication strategy, it is first necessary to improve social media activities. At the same time, promoting urban style, ie placing video materials, images and music on modern topics on social networks, would attract a younger population and influence their fashion expression, ie the style of dress that Shoe Cleanique offers
The role of strategic management in defining the tourist offer
No full textOvisno o razini izgrađenosti tržišnih odnosa i institucija, turizmom se upravlja odgovarajućom turističkom politikom i tzv. glavnim planovima turizma na razini zemlje, njenih regija ili destinacija, Tamo gdje su uspostavljeni jasni odnosi i uloge između poduzetničkog i javnog sektora, turistička politika kao sastavni dio nacionalne ekonomske politike svodi se na instrumente fiskalne, kreditno-monetarne, vanjsko¬trgovinske, radno-socijalne, komunalne, zemljišne, ekološke, kulturne i drugih politika kojima država regulira vlastite gospodarske, socijalne i prostorno-ekološke i kulturne procese. Unutar samog sektora turizma regulira se i politika nacionalne turističke promocije, te specifični standardi i kontrola kvalitete direktne turističke ponude.
Nova strategija i novi image hrvatskog turizma temelji se na uravnoteženom i odgovornom razvoju, na konceptu aktivne zaštite prostora putem izgradnje, obogaćivanja i oživljavanja postojećih resursa, te uređenju i izgradnji, figurativno kažimo, etnosela, ekozavičajnih parkova, ekoloških zona, sportsko-zabavnih centara i klubova, kulturno-turističkih ambijenata, što zajedno daje novi identitet određenom odredištu. Posebice se moraju naglasiti raznolike mogućnosti koje se stvaraju razvijanjem i oživljavanjem nerazvijenih i neizgrađenih aglomeracija i područja te obnovom različitih tradicionalnih obrta i drugih djelatnosti, razvojem malih i kvalitetnih programa i aktivnosti u obliku otočkog, seoskog, gastronomskog (zdrava hrana), obiteljskog, kontinentalnog, kulturnog, ekološkog, edukativno- komunikacijskog, alternativnog i sportsko-rekreativno-zabavnog turizma.Depending on the level of market relations and institutions, tourism is managed by an appropriate tourism policy and the so-called. main plans of tourism at the level of the country, its regions or destinations, Where clear relations and roles are established between the business and public sector, tourism policy as an integral part of national economic policy is reduced to instruments of fiscal, credit and monetary, foreign trade, labor social, communal, land, ecological, cultural and other policies by which the state regulates its own economic, social and spatial-ecological and cultural processes. Within the tourism sector itself, the policy of national tourist promotion is regulated, as well as specific standards and quality control of the direct tourist offer.
The new strategy and new image of Croatian tourism is based on balanced and responsible development, the concept of active protection of space through construction, enrichment and revitalization of existing resources, and arrangement and construction, figuratively speaking, ethno-villages, eco-native parks, ecological zones, sports and entertainment centers and clubs, cultural and tourist environments, which together give a new identity to a particular destination. Particular emphasis must be placed on the various opportunities created by the development and revitalization of underdeveloped and undeveloped agglomerations and areas and the renewal of various traditional crafts and other activities, development of small and quality programs and activities in the form of island, rural, gastronomic (healthy food), family, continental, cultural, ecological, educational-communication, alternative and sports-recreational-entertainment tourism
Product development from concept to realization
No full textTema završnog rada "Razvoj proizvoda od koncepta do realizacije "počinje definiranjem što je proizvod te koje su razine proizvoda i klasifikacije. U radu će se govoriti o razlikama između proizvoda i usluga, što se podrazumijeva pod pojmom novi proizvod. Bavit ćemo se i pojmom inovacija kao i izum. Razlog zbog kojeg sam odabrala ovu teme je bila ljubav prema kozmetici te sam prema tome na poslovnom slučaju brenda La PIEL objasnila teorijski dio procesa razvoja novog proizvoda. Brend La PIEL se bavi proizvodnjom prirodne kozmetike te se cijela proizvodanja temelji isključivo na prirodnim sastojcima.Final work theme "Product development from concept to realization "begins by defining what the product is and what are the levels of product and classification. The paper will talk about the differences between products and services, which is understood by the term new product. It will also deal with the concept of inovation as well as invention. The reason why I chose this topic was my love of cosmetics, and therefore on the business case of la piel brand I explained the theoretical part of the process of developing a new product. The Brand La PIEL is engaged in the production of natural cosmetics and the entire product is based solely on natural ingredients
Digital marketing through consumer perception
No full textOvaj rad nastao je kao rezultat promatranja brzog i globalnog razvoja digitalnog marketinga te njegovog utjecaja na potrošače. Odnos između te dvije strane uistinu je specifičan te dovodi odnos između marketinga i potrošača na potpuno novu razinu. Rad počinje kroz uvod. U uvodu se iznose početna razmišljanja i stavovi, navode se motivi za pisanje rada i postavljaju se ciljevi te svrha rada.
Kroz početak rada pojašnjavaju se bazične teme poput razvoja klasičnog marketinga i digitalnog marketinga, zatim se navedeni uspoređuju. Kroz nastavak rada pojašnjavaju se metode i alati za provedbu digitalnog marketinga te priprema i sama provedba digitalnih kampanja. Nakon navedenog kroz rad se dolazi do etičkih pitanja i dilema koje se vežu uz digitalni marketing danas te njihove posljedice.
Nadalje se, kroz sekundarne informacije promatra rezultat utjecaja digitalnog marketinga na potrošače, odnosno na njihovo ponašanje. Nakon promatranja utjecaja digitalnog marketinga na potrošače obrađuju je tri različita istraživanja o odnosu potrošača i digitalnog marketinga. Dva istraživanja korištena su kao djela drugih autora dok je treće istraživanje provedeno od samog autora ovog rada. Na kraju samog rada dolazi se do zaključka i prijedloga nakon čega slijedi pregled literature.This paper was created as a result of observing the rapid, global development of digital marketing and its impact on consumers. The relationship between these two sides is truly specific and brings the relationship between marketing and consumers to a whole new level. The work begins through an introduction. The introduction presents the initial thoughts and attitudes, states the motives for writing the paper and sets the goals and purpose of the paper.
Through the beginning of the work, basic topics such as the development of classic marketing and digital marketing are clarified, and then these two are compared. Through the continuation of the work, the methods, and tools for the implementation of digital marketing are explained, as well as the preparation and implementation of digital campaigns. After the above, the paper raises ethical issues and dilemmas related to digital marketing today and their consequences.
Furthermore the results of the impact of digital marketing on consumers, ie on their behaviour, is observed through secondary information. After observing the impact of digital marketing on consumers, it is covered by three different studies on the relationship between consumers and digital marketing. Two researches were used as work of other authors while the third research was conducted by the author of this paper. At the end of the paper, a conclusion and a proposal are reached, followed by a review of the literature
Electronic waste recycling
No full textPrije četrdeset, pedeset godina kad su se spominjale klimatske promjene ljudski rod je odmahivao rukom. Onečišćenja koja smo kreirali sakupljala su se i uzrokovala promjene daleko od ljudi. Danas to ponašanje dolazi na naplatu. Danas su tu oko nas. Utječu na nas i na naš život, te gledamo na njih sa strepnjom. Polarne kape se otapaju, ekstremne temperature su sve češće, a sibirski permafrost se otapa i donosi nam tko zna kakve viruse iz davnina. Baš kao što smo nekada tretirali klimatske promjene i ne shvaćajući što uzrokujemo svojim postupanjem, danas tako tretiramo i problem otpada. Otpad se po nama događa nekom drugome i negdje drugdje no to nije tako. Otpad je tu svugdje oko nas i posljedice gomilanja otpada su sve vidljivije.
Poseban problem stvara elektronički otpad. Otpad uzrokovan sve bržim promjenama tehnologije, sve manjim mogućnostima popravka. Uređaji koji nam olakšavaju život dizajnirani su za bacanje a ne za servisiranje ili recikliranje.
Cilj ovog završnog rada je objasniti što je to reciklaža elektroničkog otpada, kako se provodi i zašto je važna. Da bismo to mogli i da imamo što bolji uvid prvo ćemo objasniti općenito što je to otpad i koja je razlika u odnosu na smeće. Objasnit ćemo što to znači gospodariti otpadom i koji su koraci. Nakon toga slijedi zbrinjavanje i zašto je važno te što je to recikliranje. Posebnu pažnju posvetit ćemo elektroničkom otpadu. Koliko ga se proizvodi u svijetu i tko su najveći proizvođači. Razotkrit ćemo što se sve nalazi u elektroničkom otpadu i o koji m vrijednostima govorimo. Nadalje objasnit ćemo kako se zbrinjava elektronički otpad i što je recikliranje elektroničkog otpada te koji ga problemi prate.Forty, fifty years ago, when climate change was mentioned, the human race waved its hand. The pollution we created was accumulating and causing changes away from people. Today, that behavior is coming to fruition. They are around us today. Climate changes affect us and our lives, and we look at them with apprehension. Polar caps are melting, extreme temperatures are becoming more common, and Siberian permafrost is melting and bringing us who knows what viruses from ancient times. Just as we used to treat climate change and not understanding what we are causing by our actions, today we treat the problem of waste in the same way. Waste, according to us, happens to someone else and somewhere else but that is not the case. Waste is all around us and the consequences of waste accumulation are becoming more visible.
Electronic waste creates a special problem. Waste caused by fast changes in technology, expensive and less possible repair options. Devices that make our lives easier are designed for dump and not for repairing or recycling.
The aim of this final paper is to explain what electronic waste recycling is, how it is carried out and why it is important. First we will explain in general about waste and what is the difference between garbage and waste. We will explain what it means to manage waste and what necessary steps are. This is followed by disposal, important of it and what recycling is. We will emphasize the role of electronic waste. How much is produced in the world and who are the biggest producers. We will reveal what is in electronic waste and what is the value of disposed materials. Furthermore we will explain how e-waste is disposed of and what e-waste recycling is and what problems accompany it