Repository ZSB Final papers Zagreb School of Business
Not a member yet
1062 research outputs found
Sort by
Characteristics of logistics systems in the automotive industry
No full textLogistika se može smatrati ključnim konkurentskim čimbenikom u automobilskoj industriji zbog sve većeg broja varijanti i opcija modela. S porastom važnosti, procjena djelotvornosti i učinkovitosti logistike dobiva sve veću pozornost. Upravljanje logističkim učinkom (PM Performance Management) ključ je za kvantificiranje trenutnog stanja i potencijala za poboljšanje unutar logistike. Da bi se objasnila sve veća važnost opskrbnog lanca, logistički PM mora započeti s dobavljačem i doseći ga barem do proizvodne trake proizvođača opreme. Nadalje, logistički PM mora biti u skladu s najnovijim logističkim konceptima, uglavnom zasnovan na vitkoj logistici. Za razliku od velike važnosti logističkog PM-a, analiza literature pokazuje ograničenu dostupnost logističkih sustava za mjerenje performansi (PMS – Performance Management System), koji su zapravo primjenjivi na industriju u lošem logističkom kontekstu.
Primjerena količina interdisciplinarnih i multidisciplinarnih znanja glavna je pretpostavka za izučavanje i primjenjivanje logističkih fenomena, pod kojima treba razumijevati sve relevantne sadržaje i elemente koji se odnose na logistiku, odnosno logističkoga sustava i logističkih podsustava. Između logističkih podsustava unutar logističkoga sustava potrebno je ostvariti i što veću koordiniranost, horizontalnu i vertikalnu povezanost, da bi se integracijom logističkih aktivnosti unaprijed i unatrag, moglo izravno i bitno utjecati na efikasnost i efektivnost logističkih i drugih gospodarskih subjekata, a time i na afirmaciju, rast i razvitak logističkih podsustava.Logistics can be considered a key competitive factor in the automotive industry due to the growing number of model variants and options. With increasing importance, the assessment of the efficiency and effectiveness of logistics is receiving increasing attention. Logistics Performance Management (PM Performance Management) is the key to quantifying the current state and potential for improvement within logistics. To explain the growing importance of the supply chain, logistics PM must start with the supplier and reach it at least to the production line of the equipment manufacturer. Furthermore, logistics PM must be in line with the latest logistics concepts, mainly based on lean logistics. In contrast to the great importance of logistics PM, the literature analysis shows the limited availability of logistics performance measurement systems (PMS), which are actually applicable to the industry in a poor logistics context.
An adequate amount of interdisciplinary and multidisciplinary knowledge is the main prerequisite for the study and application of logistics phenomena, which should be understood as all relevant contents and elements related to logistics, ie logistics system and logistics subsystems. Between logistics subsystems within the logistics system it is necessary to achieve greater coordination, horizontal and vertical connectivity, so that the integration of logistics activities forward and backward, can directly and significantly affect the efficiency and effectiveness of logistics and other economic entities, and thus affirmation, growth and development of logistics subsystems
Analysis of regulations, processes and practices of simple and public procurement procedures
No full textU radu će se obraditi zakonski propisi javne nabave u Republici Hrvatskoj, s osvrtom na cjelokupni proces nabave od početka postupka do sklapanja ugovora. Primjena navedenih zakonskih propisa prikazat će se na realnim primjerima provedbe postupaka jednostavne i javne nabave Ministarstva pravosuđa i uprave.The paper will deal with the legal regulations of the public procurement in the Republic of Croatia, with reference to the entire procurement process, from the beginning of the procedure to the conclusion of the contract. The application of the mentioned legal regulations will be presented on real examples of the procedures of the Ministary of Justice and Administration
Marketing strategies of product placement for the external market on the example of furniture
No full textPrilikom ulaska određenog proizvoda na tržište, nailazimo na brojne izazove i rizike, pogotovo ukoliko domaći proizvod želimo plasirati na vanjsko tržište. Vrlo je bitno osmisliti adekvatnu strategiju, pomno planirati, ali i pratiti vanjske trendove. Kada govorimo o proizvodnji i prodaji namještaja, glavni izazov je biti drugačiji i inovativniji od ostalih, kako zbog velikog broja konkurencije, tako i zbog kompleksnosti stvaranja funkcionalnih proizvoda. Kod izrade namještaja pažnja se usmjerava na više faktora, a oni uključuju funkcionalnost, cijenu, kvalitetu i izgled, odnosno estetiku. Način na koji se Prima grupacija odmiče od svoje konkurencije za čak stepenicu više je korištenje raznih marketinških strategija koje su se godinama formirale i usavršavale. Prima Grupa nudi idealna rješenja za svoje kupce na vanjskom tržištu u odnosu na konkurente, a rješenja podrazumijevaju brzinu isporuke (maksimalan rok od 9 tjedana isporuke za narudžbe, 4 tjedna za reklamacije), razne pogodnosti i popuste (godišnji i sezonski popusti, specijalni rabat za kupce s kojima najviše posluju, popust na nove artikle i izložbene primjerke), B2B marketing (Prima posluje kao posrednik radi što bolje interakcije i pristupačnosti korisničke usluge krajnjem kupcu), ali i ono najvažnije - predstavljanje na godišnjim sajmovima u zemljama gdje žele plasirati svoje proizvode. Iako na prvi pogled zastarjela marketinška metoda, sajmovi i dalje pokazuju najbolje rezultate pri predstavljanju, odnosno oglašavanju novog proizvoda. U današnje vrijeme, sajmovi se moderniziraju i prilagođavaju te na neki način stvaraju simbiozu s novim tehnologijama, a često bivaju medijski popraćeni, posebno ukoliko se radi o sajmovima automobilske industrije, tehnologije i naravno, video igara. Kada govorimo o sajmovima namještaja, oni ne služe samo kao platforma za predstavljanje novog proizvoda, već kao uvid u nadolazeće trendove. Sajmovi služe kako bi se predstavile neke nove potrebe krajnjih kupaca pa nerijetko proizvođači odlaze na sajmove kako bi pokupili ideje za kojima će se voditi pri izradi vlastitog proizvoda. Prima Grupa već godinama sudjeluje na godišnjim sajmovima u Njemačkoj te im upravo oni dovode najviše uspjeha pri prvoj fazi plasiranja proizvoda na austrijsko, njemačko i švicarsko tržište. U radu su detaljno opisane i analizirane marketinške strategije pri plasiranju proizvoda na vanjsko tržište počevši od već spomenute prve faze, odnosno izlaganja na sajmovima, ali i same pripreme oko cjelokupnog projekta izlaganja, do onih kasnijih, gdje dolazimo u direktnu komunikaciju s kupcem, nakon čega se pregovaraju ostale pogodnosti kao što su isporuka u roku u željene filijale, pregovori oko posebnih rabata, cijena te ponuđena korisnička podrška.During market penetration of a certain product, we encounter various challenges and risks, especially if we want to place a domestic product on the foreign market. It is imperative to devise an adequate strategy, plan carefully, but also follow external trends. When talking about furniture production and sale it is extremely difficult to be different and more innovative due to the large competition, but also due to the complications around the functionality of the items. When making furniture, attention is focused on several factors that include functionality, price, quality and look, i.e. aesthetic. The reason why the Prima Group is a whole step ahead of their competition is using various marketing strategies that have been formed and perfected over the years. The Prima Group offers ideal solutions for its customers in the foreign market compared to its competitors in terms of delivery speed (maximum delivery time of 6 weeks for orders, 4 weeks for complaints), various benefits and discounts (annual and seasonal discounts, special discounts for customers they do business with the most and discounts on new items and exhibits), B2B marketing (Prima acts as an intermediary for better interaction and accessibility of customer service to the end customer), but most importantly exhibiting at annual trade fairs in countries where they want to market their products. Although at first glance an outdated marketing strategy, trade fairs still offer the best results in exhibiting, i.e. advertising a new product.
Nowadays, trade fairs modernize and adapt, but also in some ways create symbiotic relationships with new technologies. Moreover, they are often covered by the media, especially when it comes to trade fairs of the automotive industry, technology and of course video games. When we talk about furniture trade fairs, they serve not only as a platform for presenting a new product, but also as an insight into upcoming trends. Trade fairs serve for presenting the new needs of end customers, so often manufacturers go to those fairs to pick up ideas that will guide them in developing their own product. The Prima Group has been participating in annual trade fairs in Germany for years, and it is they that bring them the most success in the first phase of placing their product on the Austrian, German and Swiss markets. In this paper marketing strategies for placing products on the foreign market will be described in detail and analysed, starting from the aforementioned first phase, i.e. exhibiting at trade fairs, as well as preparing the entire exhibition project to the later phases where there is direct communication with the customer, after which other benefits are negotiated such as delivery within the agreed deadline to the desired branch, negotiations about special discounts, price and offered customer support
Music as the art of sound and a medium of social identification
No full textGlazba je jedan od oblika umjetnosti koji postoji od kada postoji čovjek. Kroz povijest glazba se mijenjala, oblikovala, nadograđivala, uvodila nova pravila pisanja, mijenjala glazbene sastave i postave, ali je zadržala svoju bit, a to je zabavljanje ljudi. Glazba kao umjetnost je odabrana od strane individue i naroda te kao takva i pripada cijelom čovječanstvu. Probuđuje nam osjećaje, vraća nam sjećanja, čini nas sretnima, tužnima, nervoznima, zadovoljnima, ali najbitnije od svega je da nas zbližava.
Glazbeni stilovi su obilježili svako stoljeće, napravili su nove korake u glazbi i stalno su tjerali skladatelje na nove izazove. Glazba je umjetnost slušanja, doživljavanja i osjećaja, a s druge strane je nezamjenjiva. Kako bi ju razumjeli, moramo naučiti kako je nastala i kako se razvijala pa sve do toga kako danas djeluje.Music is one of the art forms that has existed since man existed. Throughout history, music has changed, shaped, upgraded, introduced new writing rules, changed musical compositions and lineups, but it has kept its essence, and that is entertaining people. Music as art was chosen by the individual and the people and as such belongs to the whole of humanity. It awakens our feelings, brings back memories, makes us happy, sad, nervous, satisfied, but most important of all is that it brings us closer.
Musical styles have marked every century, made new music, and constantly pushed composers to new challenges. Music is the art of listening, experiencing, and feeling, and on the other hand, it is irreplaceable. To understand it, we need to learn where it came from and how it works today
Distribution of European non-national film
No full textBrzim razvojem digitalizacije u filmskoj industriji zadnjih desetak godina došlo je do određenih promjena i u distribuciji filma kao najvažnijoj karici između produkcije i prikazivača. Rad daje opći uvid u način distribucije europskog nenacionalnog filma za bolje razmijevanje procesa profesionalcima iz industrije. Objasnit će se osnovni pojmovi vezani uz distribuciju filma, pojasniti njezina uloga u vrijednosnom lancu europskog filma te prikazati sve faze distribucije koje film mora proći od produkcije do publike. Prikazat će se i pregled dostupnih fondova koji podržavaju distribuciju europskog nenacionalnog filma jer vlastita financijska sredstva distributera često nisu dovoljna kako bi se osigurao što veći protok europskih filmova među državama članicama.Swift development of digitalization in the film industry during the last decade has brought about specific changes in film distribution as the prime link between production and exhibitors. This thesis brings forth a general insight into distribution practices of European non-national films, thus enabling the industry professionals to understand the process better. It will indicate the basic concepts related to film distribution, explain its role in the European film value chain, and show all phases of distribution that a film has to go through to get from production to audience. It will present an overview of available funding supporting the European non-national films distribution since the distributers’ own financial resources are often insufficient for securing a better flow of European films among EU member countries
Rebranding of confectionery factory Zvečevo and redesign of ''Mond'' chocholate
No full textU ovom se diplomskom radu definiraju pojmovi vezani uz brending i rebranding te se predstavljaju rezultati istraživanja i intervjua vezanih uz prepoznatljivost konditorske tvornice Zvečevo i njihova brenda Mond čokoladice. Brending je postupak stvaranja imena, simbola ili dizajna koji identificira proizvod ili uslugu, dok rebranding predstavlja marketinšku strategiju u kojoj se mijenjaju postojeći elementi brenda zbog određenih promjena u poslovanju tvrtke. U radu su prikazani primjeri rebrandinga poznatih svjetskih brendova u konditorskoj industriji te je za praktični dio odabran rebranding tvornice čokolade Zvečevo. Zvečevo je smješteno u Slavonskoj Požegi te je najpoznatije po popularnoj Mikado čokoladi s rižom te brendovima ,,Samo ti“, ,,Volim te“, ,,Seka i Braco“ i čokoladnoj pločici Mond. Praktični dio rada obuhvaća i redizajn Monda te su predstavljeni prijedlozi rješenja izgleda Zvečevo trgovina. Rebranding Zvečeva i redizajn čokoladice Mond temelji se na provedenom istraživanju među 260 ispitanika koji pripadaju Generaciji Z. A intervjuom s voditeljicom marketinga Zvečeva dobio se uvid u njihovo trenutno stanje i planiranje aktivnosti u budućnosti.This thesis defines the terms related to branding and rebranding and presents the results of research and interview related to the recognizability of the confectionery factory Zvečevo and their brand Mond chocolate bar. Branding is the process of creating a name, symbol, or design that identifies a product or service, while rebranding is a marketing strategy in which existing elements of the brand are changed due to certain changes in the company’s business. The paper presents examples of rebranding of well-known world brands in the confectionery industry, and the rebranding of the Zvečevo chocolate factory was chosen for the practical part. Zvečevo is located in Slavonska Požega and is best known for the popular Mikado chocolate with rice, the brands "Samo ti", "Volim te", "Seka i Braco" and the chocolate bar Mond. The practical part of the paper also includes the redesign of Mond, and suggestions for the appearance of Zvečevo store are presented. The rebranding of Zvečevo and the redesign of the Mond chocolate bar is based on a survey conducted among 260 respondents belonging to Generation Z. And an interview with the marketing manager of Zvečevo provided insight into their current situation and planning activities in the future
Implementation of a strategy of focusing and differentiation in achieving competitive advantages on the selected example
No full textSve ove godine, pa tako i u današnje vrijeme, svako novo poduzeće ili postojeće poduzeće pokušava stvoriti proizvod ili uslugu koja će postati broj jedan na tržištu i „pomesti“ konkurenciju na tom istom tržištu. Svako poduzeće za svoje proizvode ili usluge teži k tome da bude uvijek jedinstveno, negdje pri samome vrhu, da se pokuša stvoriti neka popularnost i velika potražnja što vodi prema novom brendu na određenom tržištu poslovanja nekoga poduzeća. Za takvo neko ostvarenje potrebno je dobro osmisliti plan poduzeća i ideju proizvoda ili usluge kao i rad cijele kompanije te kompetentne ljude za određene pozicije. Uz to je naravno najbitniji kadar promocije koja se provodi na razne načine da bi se što više ljudi privuklo i saznalo za poduzeće te proizvod ili usluge.
Vrlo dobro u postizanju konkurentskih prednosti pomažu strategije, u ovom slučaju provođenje strategije fokusiranja i diferencijacije kako bi se uspješno postigla konkurentska prednost u postojećim ili novim proizvodima ili uslugama u nekom od poduzeća na određenom tržištu. Poduzeće Glazbene usluge Kvirin d.o.o. jedno je vrlo specifično, malo, poduzeće koje djeluje preko 25 godina na području Sisačko-moslavačke županije, Zagrebačke županije i Grada Zagreba te u nekim okolnim županijama. Poduzeće se bavi glazbom na posljednjim ispraćajima i svadbenim svečanostima kao i nekim drugim prigodama vezanima uz branitelje RH-a ili upravu grada ili županije. Budući da je posao tako čudne prirode te dosta ljudi ni ne zna da to postoji, a kamoli da je to poduzeće koji broji zaposlene ljude na neodređeno, oni se od početka do danas bore s lojalnom i nelojalnom konkurencijom. Uz sve napore tijekom navedenih godina, uspjeli su stvoriti prepoznatljivost tj. brend svojeg imena kao i posla koji rade, ali i to što su među prvima krenuli s ovakvom vrstom posla i godinama stvarali kako bi bili to što jesu danas.All these years, and even today, every new company or existing company is trying to create a product or service that will become number one in the market and "sweep" the competition in the same market. Every company for its products or services strives to always be unique, somewhere at the very top, to try to create some popularity and high demand that leads to a new brand in a particular business market of a company. For such an achievement, it is necessary to have a well-designed company plan and the idea of the product or service, as well as the work of the entire company and competent people for certain positions. In addition, of course, the most important staff is the promotion, which is carried out in various ways in order to attract as many people as possible and find out about the company and the product or service.
Strategies help very well in achieving competitive advantage, in this case the implementation of a strategy of focus and differentiation in order to successfully achieve a competitive advantage in existing or new products or services in a company in a particular market. The company Glazbene usluge Kvirin d.o.o. is a very specific, small, company that has been operating for over 25 years in the Sisak-Moslavina County, Zagreb County and the City of Zagreb, as well as in some surrounding counties. The company deals with music at the last farewells and wedding ceremonies, as well as some other occasions related to the veterans of the Republic of Croatia or the administration of the city or county. Regardless of the fact that the business is so strange in nature and many people do not even know that it exists, let alone that it is a company that counts employed people indefinitely, they have been struggling with loyal and disloyal competition from the beginning until today. With all the efforts of these years, they have managed to create fame or brand of their name and the work they do, but also the fact that they were among the first to start with this type of work and create for years to be what they are today
Genetically modified organisms (GMOs)
No full textGenetski modificirani organizmi mogu se definirati kao organizmi u kojima je njihov genetski materijal (DNK) promijenjen na način koji se u prirodi ne događa. Ova tehnologija još se naziva i „genska tehnologija“, „rekombinantna DNK tehnologija“ ili „genetski inženjering“. Ona omogućava prijenos određenih gena s jednog organizma na drugi, čak i među jako različitim vrstama organizama. Takve metode u svijetu se koriste za proizvodnju GM biljaka, koje se onda uzgajaju za ljudsku prehranu. Poljoprivreda u 21. stoljeću odijeva i hrani milijarde ljudi, s manje poljoprivrednika, ograničenom dostupnošću zemljišta i dodatnim suvremenim izazovima. Ipak, ljudi su uvijek pronalazili način da nadograde prethodno znanje kako bi poboljšali poljoprivredne sposobnosti, a ta su poboljšanja dovela do veće proizvodnje i pristupa. Upotreba biotehnologije samo je jedan dio poljoprivrednih inovacija koji doprinosi suvremenom poljoprivrednom uspjehu. Kao i kod svake nove tehnologije, rizici povezani s tim moraju se procijeniti i upravljati njima, što je zadatak koji je u posljednjih 30 do 40 godina pao na zakonodavce. U ovome radu iznosi se pregled osnovnih definicija GMO-a i primjena u društvu.Genetically modified organisms can be defined as organisms in which their genetic material (DNA) has been altered in a way that does not occur in nature. This technology is also called "genetic technology", "recombinant DNA technology" or "genetic engineering". It allows the transfer of certain genes from one organism to another, even among very different types of organisms. Such methods are used worldwide to produce GM plants, which are then grown for human consumption. Agriculture in the 21st century clothes and feeds billions of people, with fewer farmers, limited land availability and additional modern challenges. Yet people have always found a way to upgrade prior knowledge to improve agricultural skills, and these improvements have led to greater production and access. The use of biotechnology is only one part of agricultural innovation that contributes to modern agricultural success. As with any new technology, the risks associated with it must be assessed and managed, a task that has fallen to legislators in the last 30 to 40 years. This paper provides an overview of the basic definitions of GMOs and applications in society
The main forms of enterprise growth strategies
No full textStalne promjene na tržištu uvjetuju i promjene strategija poslovanja organizacija. Osim digitalizacije koja je uvelike pridonijela promjeni tržišta, za organizacije je bitno često mijenjati strategije poslovanja. Bez obzira radi li se o novom proizvodu ili usluzi ili uhodanom poslu, bitno je u svakom trenutku imati realnu sliku vlastite organizacije. Prije samog odabira strategije potrebno je imati misiju, viziju i ciljeve koji će pomoći u odabiru strategije. Osim dobro posloženih ciljeva, bitni su i vanjski i unutarnji čimbenici koji utječu na organizaciju i njezin odabir strategije. Kako bi organizacija bila i ostala profitabilna jedna od strategija koja joj pomaže u tome jest strategija rasta ili razvoja, bez obzira radi li se o organskom ili anorganskom rastu. Samo planiranje strategija omogućuje bolju koordinaciju u poslovanju. Životni ciklus poduzeća čine četiri faze: uvođenje, rast zrelost i opadanje. Najbitnija je faza rasta jer ona zapravo predstavlja trenutak u razvoju poduzeća kada se kreira poslovanje koje će moći upravljati svojim rastom. No čak i u fazi rasta poslovanja organizacije postoje faze koje uvode na sam rast poslovanja. Za odabir prave strategije potreban je tim stručnjaka koji će provjeriti sve one vanjske čimbenike organizacije koji ukazuju na prijetnje, prilike, snage i slabosti jedne organizacije, ali i sve rizike koji dolaze sa određenom strategijom. Osim toga, iznimno je bitno pratiti tijek razvoja strategija fazu po fazu kako ne bi došlo do pogreške. Jednom ako se pogriješi sa odabirom strategije, potrebno je odabrati iduću koja je bila najbliža prvoj, odabranoj.Constant changes in the market also cause changes in the business strategies of organizations. In addition to digitalization, which has greatly contributed to market change, it is essential for organizations to change business strategies frequently. Whether it is a new product or service or a well-established business, it is important to have a realistic picture of your own organization at all times. Before choosing a strategy, it is necessary to have a mission, vision and goals that will help in choosing a strategy. In addition to well-arranged goals, external and internal factors that influence the organization and its choice of strategy are also important. In order for an organization to remain profitable, one of the strategies that helps it do so is a growth or development strategy, whether it is organic or inorganic growth. Only strategy planning allows for better business coordination. The life cycle of a company consists of four phases: introduction, growth, maturity and decline. It is the most important phase of growth because it actually represents the moment in the development of the company when a business is created that will be able to manage its growth. But even in the growth phase of an organization’s business there are phases that introduce it to the growth of the business itself. Choosing the right strategy requires a team of experts who will check all those external factors of the organization that indicate the threats, opportunities, strengths and weaknesses of an organization, but also all the risks that come with a particular strategy. In addition, it is extremely important to monitor the development of strategies phase by phase in order to avoid errors. Once one makes a mistake with the choice of strategy, it is necessary to choose the next one that was closest to the first one, the chosen one
Public speaking and political communication
No full textOpćenito govoreći pod pojmom politike podrazumijevaju se svi oblici organiziranog društvenog djelovanja i društvenih institucija kroz koje ljudi nastoje ostvarivati svoje društvene interese i regulirati opće poslove zajednice. Komunikacija kao razmjena informacija u tom procesu društvenog djelovanja ima najbitniju funkciju, a javno nastupanje jedno je od komunikacijskih sredstava koje može uspješno ili neuspješno ostvariti prijenos svake, u ovom slučaju političke poruke.
U ovom radu bit će definirani javni politički nastupi komunikacija. Komunikacija sama po sebi vrlo je složena. Ukoliko se njome ne služimo dovoljno jasno, lako upadamo u sukobe i neslaganja. Utjecaj medija i novo tehnološko razdoblje snažno su utjecali na promjene u društvu. Ovaj rad podijeljen je na dva dijela. Prvi dio je teorijski dio u kojem će biti dani odgovori na sljedeća pitanja: što je politička komunikacija i koliko dobro naše društvo njome upravlja? Na koji način političke organizacije koriste politički marketing? Uspijevaju li kroz odnose s javnošću doći do političkog cilja? U drugom dijelu bit će navedeni pozitivni primjeri javnih nastupa prema uvaženim teoretičarima zastupljenima u ovome radu.Generally speaking, the term politics means all forms of organized social action and social institutions through which people seek to pursue their social interests and regulate the general affairs of the community. Communication as an exchange of information in this process of social action has the most important function, and public speaking is one of the means of communication that can successfully or unsuccessfully achieve the transmission of any, in this case political message. In this paper, public political appearances of communications will be defined. Communication itself is very complex. If we do not use it clearly enough, we easily fall into conflicts and disagreements. The influence of the media and the new technological era have strongly influenced changes in society.
This paper is divided into two parts. The first part is the theoretical part in which the answers to the following questions will be given: what is political communication and how well does our society manage it? How do political organizations use political marketing? Do they manage to reach a political goal through public relations? In the second part, positive examples of public appearances towards respected theorists represented in this paper will be given