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Digital marketing and its impact on society
No full textU ovom radu želi se objasniti važnost digitalnog marketinga za društvo i za samu prodaju, objasniti alate kojim se kompanije mogu poslužiti na internetu i kolika je razlika u kvaliteti poslovanja kada se iskoriste prednosti digitalnog marketinga. Rad također objašnjava utjecaj digitalnog marketinga i na samo društvo te kako danas korisnici prate tržište. U današnje digitalno vrijeme većina kompanija ne može raditi kako su prije radile. U radu je predstavljen jedan dio društvenih mreža, njihovi alati kojima se kompanije koriste i njihova važnost za društvo i prodaju. Također se objašnjava i početak društvenih mreža i samog digitalnog marketinga te kako se sve promijenilo u samo nekoliko desetljeća. Društvene mreže pokazuju koliko je bitna povezanost kompanija s korisnicima njihovih proizvoda i usluga. Vidljiv je i način na koji se može koristiti persuazija na korisnike društvenih mreža. U rad je uključen i opis novoga zanimanje u društvu, a to je influencer. Navedeno zanimanje pokazuje i dokazuje promjene u marketingu i društvu.This paper aims to explain the importance of digital marketing for society and for the sales itself, to explain the tools that companies can use on the Internet and the difference for the business when the advantages of digital marketing are used. The paper also explains the impact of digital marketing on society itself and how users monitor the market. In this digital age, most companies cannot work the way they have used before. The paper presents one part of social networks, tools used by companies and their importance for society and sales. It also explains the start of social networks and digital marketing itself, and changes made in just a few decades. Social networks show how important is the connection between companies and customers of their products and services. Persuasion on social network users is visible. The paper also includes a description of a new occupation in society, influencer. New occupation shows and proves the changes in marketing and society
The symbolic meaning of Croatian hairstyles
No full textRad u analizi simboličkih značenja kose i tradicija polazi od pretpostavke da su elementi baštine pojedine kulture, u ovom slučaju to je kosa, svojevrsni alati za komunikaciju između članova pojedine kulture kao i između različitih kultura. U tom svjetlu, u radu se najprije u okviru vizualne komunikacije analiziraju višestruka značenja kose u različitim kulturama i povijesnim razdobljima. Posebice se bavi simbolikom prikrivanja glave, odnosno kose u kontekstu različitih religija i vjerovanja te perikom kao simbolom koji je obilježio čitavo jedno razdoblje.
Glavnina rada bavi se tradicijskim frizurama i oglavljima na području Republike Hrvatske koje su podijeljene na četiri regije. Pruža se pregled mijena kroz koje prolaze tradicijske frizure u skladu s promjenama društvenih okolnosti te se nameće zaključak da su tradicijske frizure odraz društvenih kretanja povijesnih razdoblja i područja. Navode se pletenice, crvene ukrasne vrpce i drugi elementi kao zajednički svim frizurama na prostoru Republike Hrvatske, a mnogobrojne spomenute razlike upućuju na veliku kulturnu raznolikost u skladu s brojnim vanjskim utjecajima kroz povijest.The paper contains the analysis of symbolic meanings of hair and tradition and is based on the assumption that elements of the heritage of a particular culture, in this case it is hair, are a kind of tools for communication between members of a particular culture as well as between different cultures. In this light, the paper first analyzes the multiple meanings of hair in different cultures and historical periods within the framework of visual communication. In particular, they deal with the symbolism of covering the head and hair in the context of different religions and beliefs, and the wig as a symbol that marked an entire period.
The main part of the work deals with traditional hairstyles and headdresses in the territory of Croatia, which is divided into four regions. An overview of the changes that traditional hairstyles go through in accordance with changes in social circumstances is provided, and the conclusion that traditional hairstyles are a reflection of social movements of historical periods and areas is imposed. Braids, red decorative ribbons and other elements are mentioned as common to all hairstyles in the Republic of Croatia, and the numerous differences mentioned point to a great cultural diversity in accordance with numerous external influences throughout history
Team communication management
No full textBez komunikacije nema ni kompanija ili drugim riječima nestale bi s tržišta. Komunikacija ima značajan utjecaj koji se odražava na rast i razvoj poduzeća stoga je jako važno da se radi na njoj i da svi kao cjelina sudjeluju u tome, a pri tome misleći prvenstveno na upravljanje timom jer bez ljudskih potencijala ne bi bilo ni kompanija. Poslovna komunikacija se događa u internoj, ali i eksternoj okolini svake korporacije. Poseban naglasak stavlja se na poslovnu komunikaciju koja se događa u današnjem vremenu odnosno digitalnom dobu. Možemo reći kako je pokretač novog načina poslovnog komuniciranja upravo tehnologija bez koje je danas nemoguće zamisliti dan i koja sa sobom nosi prednosti, ali i nedostatke. U digitalne alate ubrajamo video konferencije, mobitele. Prednosti ovog načina poslovanja su jednostavnije poslovanje iz razloga što zaposlenici mogu sudjelovati bez obzira na to gdje se geografski nalazili, ali ovdje do izražaja dolaze negativne strane koje podrazumijevaju da se kolege ne poznaju uživo te su ujedno prisiljeni raditi sami sa sobom. Bez odgovarajućih menadžerskih vještina ne bi bilo ni dobrog tima te je stoga od izuzetne važnosti da lideri znaju usmjeriti tim te ga potaknuti ukoliko dođe do stagnacije. Timom najčešće upravlja menadžment, odnosno lideri ili menadžeri, kojeg možemo podijeliti na ženski i muški koji se razlikuju po svojim karakteristikama, ali svima je isti cilj, tj. biti bolji od konkurencije. Muški tim je više orijentiran prema ciljevima i ne krive se zbog neuspješnih rezultata, dok to nije isti slučaj kod ženskog tima. Kako u stvarnom životu tako i u virtualnom svijetu veliku ulogu ima motivacija kao i pohvale jer svaki čovjek voli i želi biti nagrađivan za svoj trud i rad.Without communication, there are no companies or in other words they would disappear from the market. Communication has a significant impact that is reflected in the growth and development of the enterprise, so it is very important that it is worked on and that everyone as a whole participates in it, referring primarily to the management of the team, since without human resources there would be no companies. Business communication occurs in the internal and external environment of each corporation. Special emphasis is placed on business communication that occurs in the present day or the digital age. We can say that the driver of the new way of business communication is precisely technology without which today it is impossible to imagine a day that brings with it advantages, but also disadvantages. Digital tools include video conferencing, cell phones. The advantages of this way of doing business are simpler business because employees can participate no matter where they are geographically, but here the negative sides come to the fore that imply that colleagues do not know each other in person and are also forced to work with themselves. Without proper managerial skills, there would be no good team and therefore it is of utmost importance that leaders know how to direct the team and encourage it if stagnation occurs. The team is most often managed by management or leaders or managers that we can divide into female and male that differ in their characteristics, but all of them have the same goal i.e. be better than the competition. The men's team is more goal-oriented and not blamed for failing results until it's the same with the women's team. Both in real life and in the virtual world, motivation as well as praise plays a big role because every man loves and wants to be rewarded for his hard work
Market and public opinion research on a selected example
No full textU okviru ovoga rada, koji se odnosi na istraživanje tržišta i javnog mnijenja, koriste se alati koji su pomogli istražiti utjecaj pandemije koronavirusa na promjenu društvenih navika pojedinaca. Iznenadno pojavljivanje pandemije koronavirusa uzrokovalo je promjene u životima pojedinaca te je donijelo brojne izazove na koje većina nije bila spremna odgovoriti. S obzirom na to da se pojavila neočekivano i kao nova bolest, prisutan je nedovoljan broj istraživanja koja proučavaju utjecaj koronavirusa na društvene navike pojedinaca, a čime se javlja potreba za daljnjim istraživanjem ove tematike. Cilj ovog rada je bio istražiti utjecaj koronavirusa na društvene navike pojedinaca. Početna hipoteza je da je pandemija koronavirusa utjecala na društvene navike pojedinaca, to jest pretpostavlja se da su se društvene navike pojedinaca promijenile u razdoblju dvije godine od početka pandemije. Rad se sastoji od dva dijela. U prvom je dijelu rada dan teorijski pregled pojmova vezanih uz istraživanje tržišta, socijalizaciju, utjecaj medija i pandemiju. Drugi dio rada vezan je uz provedeno empirijsko istraživanje. Empirijsko istraživanje je provedeno nad ispitanicima u Republici Hrvatskoj, a za potrebe prikupljanja podataka sastavljen je online anketni upitnik kojim su se ispitivale društvene navike tijekom i nakon pandemije koronavirusa. Dobiveni rezultati ukazuju na prisutnost utjecaja pandemije koronavirusa na društvene navike pojedinaca, a što se posebice očituje u nepovjerljivosti ispitanika prema informacijama o koronavirusu prikazanih od strane medija, učestalosti korištenja usluga poput Coffee to go, pridržavanju preporuka izdanih od strane Stožera civilne zaštite, pridržavanju socijalne distance i drugo.As part of this work, which is related to market and public opinion research, tools are used that helped to investigate the impact of the coronavirus pandemic on the change in social habits of individuals. Unexpected occurrence of the coronavirus pandemic caused changes to the lives of individuals and brought numerous challenges that most were not ready to respond. Considering that it appeared unexpectedly and as a new disease, there is still not enough studies about the impact of the coronavirus on the social habits of individuals. The main aim of this paper was to research the impact of the coronavirus on people’s social habits. The initial hypothesis is that the coronavirus pandemic has affected people’s social habits, viz. it is assumed that people’s social habits have changed in a period of two years since the beginning of the coronavirus pandemic. The paper consists of two parts. The first part of this paper contains a theoretical overview of concepts closely related to market research, socialization, media influence and pandemic. The second part of the paperwork contains empirical research. For the purpose of the research and data collection, an online questionnaire was compiled that examined social habits during and after the coronavirus pandemic. The obtained results indicate that the impact of the coronavirus pandemic on people’s social habits is present. The results show respondent’s lack of trust in information about coronavirus presented by the media, the frequency of using services such as Coffee to go, adherence to recommendations issued by the Civil Protection Headquarter, adherence to social distancing etc
Gibson - image, brand architecture and design impact
No full textGibson je brend koji se bavi proizvodnjom glazbenih instrumenata, najviše električnih gitara. S tradicijom koja traje od 1982. godine, danas predstavljaju jedan od najvećih brendova na tržištu glazbenih instrumenata.
Danas na tržištu postoji mnoštvo različitih proizvoda i brendova među kojima kupci mogu birati, a snažni brendovi poput Gibsona prepoznatljivi su u mnoštvu. Brendovi kreiraju uspjeh poticanjem lojalnosti kod kupaca. Lojalistima nije važno što su gitare nekog drugog brenda jednako kvalitetne. Lojalnim kupcima važniji je brend od samog proizvoda, stoga se može reći da snažni brendovi pretvaraju istovrsni proizvod superiornijim nad konkurencijom, a vrijednost Gibson brenda duboko je utkana u njihove proizvode.
Pojam arhitekture brenda odnosi se na hijerarhiju i relaciju između brendova unutar iste kompanije. Postoje određena ograničenja o tome koliko jedan brend može imati udjela na tržištu, stoga kompanije kreiraju nove ili kupuju postojeće brendove kako bi ispunile očekivanja kupaca koja s jednim brendom ne mogu. Neki od vodećih svjetskih brendova zapravo su u vlasništvu iste kompanije, a posjedovanje više brendova omogućuje uspješnu prodaju različitim skupinama kupaca.
Što se tiče konkurencije, neki imaju originalan dizajn, no kod mnogih možemo primijetiti dizajnerski utjecaj brenda Gibson, pošto njihovi instrumenti posjeduju jednake ili slične karakteristike. Upravo te gitare, koje dizajnerske korijene vuku iz različitih modela brenda Gibson, ukazuju nam ogroman utjecaj ovog brenda.Gibson is a brand that manufactures musical instruments, mostly electric guitars. With a tradition that lasts since 1982, today they represent one of the largest brands in the market of musical instruments.
There are many different products and brands on the market today that customers can choose from, and strong brands like Gibson are recognizable in mass. Brands create success by encouraging customers loyalty. It doesn't matter to loyalists that guitars from another brand are of equal quality. For loyal customers, the brand is more important than the product itself, so it can be said that strong brands make the same product superior to the competition, and the value of the Gibson brand is deeply embedded in their products.
Brand architecture refers to the hierarchy and relationship between brands within the same company. There are certain limits on how much a brand can have market share, so companies create new or buy existing brands to meet customer expectations that one brand cannot. Some of the world’s leading brands are actually owned by the same company, and owning multiple brands allows successful sales to different customer groups.
In terms of competition, some have an original design, but for many we can notice the design influence of the Gibson brand, as their instruments have the same or similar characteristics. It is these guitars, which design roots from different models of the Gibson brand, that show us the huge influence of this brand
Planning the sustainable development of the Lonjsko Polje Nature Park
No full textPredmet ovog rada je planiranje održivog razvoja u Parku prirode Lonjsko polje. Park prirode Lonjsko polje spada u red zaštićenih područja Parkova prirode u Hrvatskoj. Cilj rada je opis Parka prirode Lonjsko polje i njegovih turističkih resursa, te analiza dosadašnjih planova razvoja i postavljanje smjernica budućeg održivog razvoja.
S tim ciljem izvršena je analiza Strategije razvoja Parka Prirode Lonjsko polje kao master plana u periodu od 2014. do 2020. godine. Analiza je pokazala da se radi o vrlo osjetljivom prirodnom području s izuzetno vrijednom bio raznolikošću flore i faune kao i posebnoj kulturno povijesnoj baštini ( stare drvene kuće, folklor). Iako se destinacija Park prirode Lonjsko polje razvija u skladu sa Strategijom i planovima razvoja ipak postoje nove mogućnosti održivog razvoja. Prvenstveno se to odnosi na zaštitu i očuvanje prirodnih resursa koje je potrebno razvijati u skladu s načelima održivog razvoja: ekoloških, sociokulturnih, tehnoloških te ekonomskih načela. U smjernicama održivog razvoja Parka prirode predlaže se korištenje obnovljivih izvora energije u cilju trajne zaštite resursa Parka prirode Lonjsko polje.The subject of this paper is sustainable development planning in the Lonjsko polje Nature Park. Lonjsko Polje Nature Park is one of the protected areas of Nature Parks in Croatia. The aim of this paper is to describe the Lonjsko Polje Nature Park and its tourist resources, as well as the analysis of previous development plans and setting guidelines for future sustainable development.
For that purpose, the analysis of the Development Strategy of the Lonjsko Polje Nature Park as a master plan in the period from 2014 to 2020 was performed. The analysis showed that it is a very sensitive natural area with extremely valuable biodiversity of flora and fauna as well as a special cultural and historical heritage (old wooden houses, folklore). Although the destination Lonjsko polje Nature Park is being developed in accordance with the Development Strategy and Plans, there are still new opportunities for sustainable development. This primarily refers to the protection and preservation of natural resources that need to be developed in accordance with the principles of sustainable development: environmental, socio-cultural, technological and economic principles. The guidelines for the sustainable development of the Nature Park propose the use of renewable energy sources in order to permanently protect the resources of the Lonjsko Polje Nature Park
Innovation from development to implementation: business case Experio
No full textTehnologija napreduje velikom brzinom zahvaljujući inovacijama koje unaprjeđuju postojeće, ali i stvaraju nove proizvode i usluge. Upravo ulaganjem u znanje, poduzeća osiguravaju inovativnu budućnost poslovanja i konkurentsku prednost. Postoje različiti načini ulaganja, a često su utemeljena na suradnji između poduzeća i ustanova za obrazovanje, dobavljača, potrošača, različitih laboratorija i slično. Na taj način, poduzeće stvara sigurne temelje nekoj budućoj inovaciji uz niže troškove. Budući da su poduzeća male i srednje veličine pokretači ekonomskog rasta budućnosti, vrlo je važno da prepoznaju investiciju u inovacije kao garanciju uspjeha na tržištu. Zbog ubrzanog razvoja tehnologije i povećanja konkurencije, poduzeća moraju nalaziti različite načine da inoviraju većom brzinom i kvalitetnije. Obzirom da pojmu inovacija pripadaju novi proizvodi, usluge, tehnologija, proizvodni procesi te nove metode marketinga, ulaganjem u istraživanje i razvoj inovacija poduzeće osigurava konkurentsku prednost. Ovaj rad bavi se inovacijom kao općim pojmom, te opisuje njen put od ideje do realizacije, te konačne implementacije u poslovanju poduzeća Experio.Technology advances at a high speed thanks to innovations that improve existing products and services, but also create new ones. By investing in klowledge, companies ensure an innovative future of business and a competitive advantage. There are different ways of investing, and they are often based on cooperation between companies and educational institutions, suppliers, consumers, different laboratories etc. In this way, the company creates a secure foundation for future innovation at lower costs. Since small and medium-sized enterprises are the drivers of future economic growth, it is very important that they recognize investment in innovation as a guarantee of success in the market. Due to the accelerated development of technology and increased competition, companies must find diferent ways to innovate faster and with better quality. Considering that the concept of innovation includes new products, services, technology, production processes and new marketing methods, by investing in research and development of innovations, the company provides a copetitive advantage. This paper deals with innovation as a general term, and describes it's path from idea to realization and final implementation in the business of Experio
Sports organizations sponsorship with a purpose of sports and economical development
No full textPočetna premisa je nalagala da ugovori o sportskom sponzorstvu imaju značajan utjecaj na rast i razvoj gospodarstva. Sport sam po sebi okuplja razne generacije profesionalaca i amatera, počevši od najmlađih pa sve do najstarijih uzrasta. Ta je činjenica sama po sebi naznaka da sport možebitno utječe na gospodarstvene promjene i otvara potencijalna nova tržišta proizvoda i usluga.
U Radu je analizirano sportsko sponzorstvo iz aspekta svih sudionika s ciljem razjašnjavanja njegovog utjecaja na sport, njegov razvoj i rezultate te na gospodarstvo na lokalnoj, regionalnoj i nacionalnoj razini.
Predstavljeni su oblici i vrste sponzorstava, elementi i prava svakog od njih te ciljevi i načini njihovih ostvarivanja. Svaki od njih ima svoje pozitivne i negativne aspekte što je također uvršteno u Rad.
Svaka sportska organizacija svojim rezultatima i svakodnevnim djelovanjem može privući svakojake pravne subjekte voljne sponzoriranja te na taj način napraviti promjenu, veću ili manju, u svojoj okolini čime je početna premisa Rada potvrđena.The initial premise dictated that sports sponsorship contracts have a significant impact on the growth and development of the economy. Sport itself brings together various generations of professionals and amateurs, starting from the youngest all the way to the oldest. This fact itself is an indication that sport can significantly influence economic changes and open potential new markets for products and services.
In the Thesis, sports sponsorship was analyzed from the perspective of all participants with the aim of clarifying its impact on sport, its development and results, and on the economy at the local, regional and national level.
The forms and types of sponsorships, the elements and rights of each of them, as well as the goals and methods of their realization are presented. Each of them has its own positive and negative aspects, which is also included in the Thesis.
With its results and daily activities, every sports organization can attract every legal entity willing to sponsor and thus make a change, bigger or smaller, in its environment, which confirms the initial premise of the Thesis
Fiscal function of non-harmonized excise duties in the Republic of Croatia
No full textTrošarine još znane kao i akcize dio su ekonomske politike odnosno fiskalne funkcije oporezivanja prometa. Njihova najvažnija karakteristika je fiskalna izdašnost, ali imaju i izvjesnu ulogu i u vanjskoj trgovini. Trošarine se oporezuju kod proizvoda koji se upotrebljavaju kod velikog broja potrošača. Razlikujemo dvije vrste sustava oporezivanja, a to su harmonizirani i neharmonizirani sustav trošarina. Ulaskom Hrvatske u Europsku uniju posebni porezi mogu se podijeliti u dvije skupine odnosno na trošarine prilagođenoj zahtjevima Europske unije te na posebne poreze na promet koji nisu dio harmonizacije Europske unije. Neharmoniziran sustav trošarina je vrsta sustava oporezivanja koji nije prilagođen europskim zahtjevima. Posebni porezi dio su neharmonizoranog sustava te obuhvaćaju posebne poreze na kavu i bezalkoholna pića, motorna vozila te premije osiguranja i kasko. Posebni porezi koji se obračunavaju na kavu ovise o vrsti kave, a takvo pravilo vrijedi i za bezalkoholna pića samo što u njihovom slučaju visinu poreza određuje postotak šećera, metil-ksantina te taurina. Obveznik posebnog poreza je gospodarski subjekt koji sudjeluje u sustavu oporezivanja posebnog poreza prilikom kojeg je trebao ispuniti određene uvjete kako bi bio korisnik istog. Na specifičnom primjeru iz prakse prikazan je rad u vanjskoj trgovini, carinskom i trošarinskom poslovanju, te posebnim porezima, izrađen je i primjer za Takovo sok. Na njemu je vidljivo kako određena roba prilikom ulaska u Hrvatsku ne podliježe carinjenju zbog svog preferencijalnog, povlaštenog porijekla iz Republike Srbije. U radu su korišteni sekundarni izvori podataka iz stručnih i znanstvenih literatura. Metode koje su korištene su metoda usporedne analize koja je vidljiva na grafičkim prikazima, deskriptivna metoda u pojašnjavanju pojmova ključnih u ovom radu, metoda dedukcije i interakcije te sinteza.Excise duties, also known as excise taxes, are part of the economic policy, that is, the fiscal function of traffic taxation. Their most important characteristic is fiscal generosity, but they also play a certain role in foreign trade. Excise duties are levied on products that are used by a large number of consumers. We distinguish between two types of taxation systems, namely the harmonized and non-harmonized excise tax systems. With Croatia's entry into the European Union, special taxes can be divided into two groups, i.e. excise duties adapted to the requirements of the European Union and special sales taxes that are not part of the harmonization of the European Union. A non-harmonized excise duty system is a type of taxation system that is not adapted to European requirements. Special taxes are part of a non- harmonized system and include special taxes on coffee and soft drinks, motor vehicles, and insurance and casco premiums. The special taxes that are calculated on coffee depend on the type of coffee, and such a rule also applies to non-alcoholic beverages, except that in their case the amount of tax is determined by the percentage of sugar, methyl-xanthine and taurine. A special tax payer is an economic entity that participates in the system of special tax taxation, during which it had to fulfill certain conditions in order to be a beneficiary of it. On a specific example from practice, the work in foreign trade, customs and excise operations, and special taxes is shown, an example for Takovo juice was also created. It shows that certain goods when entering Croatia are not subject to customs due to their preferential, privileged origin from the Republic of Serbia. The methods that were used are the method of comparative analysis, which is visible on the graphic displays, the descriptive method in clarifying the key terms in this paper, the method of deduction and interaction, and synthesis
Direct marketing and negotiation in public authorities
No full textUnutar završnog rada prvenstveno će se govoriti o jednoj od vrsta marketinga, a to je direktni marketing. Direktni marketing podrazumijeva dvosmjernu komunikaciju, kao i individualni pristup svakom pojedinačnom kupcu, a dio je integrirane marketinške komunikacije. U 21. stoljeću su se razvili suvremeni alati direktnog marketinga poput mobilnih aplikacija, društvenih mreža i sl. Ova vrsta marketinga prisutna je i u tijelima javnih vlasti, posebice kada je riječ o njihovim pregovorima. Naime, svi građani Republike Hrvatske primjerice na društvenim mrežama ili na Google-u mogu pročitati novosti vezane uz razna pregovaranja u tijelima javnih vlasti. Na ovaj način su direktni marketing i pregovaranja u tijelima javnih vlasti povezani, a na njihovu međusobnu povezanost će se usredotočiti u okviru ovog završnog rada.Within the final work, one of the types of marketing will be primarily discussed, which is direct marketing. Direct marketing implies two-way communication, as well as an individual approach to each customer, and is part of integrated marketing communication. In the 21st century, modern direct marketing tools such as mobile applications, social networks, etc. were developed. This type of marketing is also present in public authorities, especially when it comes to their negotiations. For example, all citizens of the Republic of Croatia can read news related to various negotiations in public authorities on social networks or on Google. In this way, direct marketing and negotiation in public authorities are connected, and their interconnectedness will be focused on within this final work