Repository ZSB Final papers Zagreb School of Business
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Promotion of contemporary art photography in Croatia
No full textU ovom završnom radu riječ je o promociji suvremene umjetničke fotografije u Hrvatskoj. Umjetnička fotografija, a specifično suvremena fotografija je vrlo uzak pojam koji promatramo kroz promociju neprofitnog sektora kao dio marketinškog miksa. Kako bi se kasnije lakše razumjela tematika promocije, odnosno vidljivosti suvremene umjetničke fotografije, na početku su navedeni definicija i izum fotografije, objašnjena je podjela fotografije po vrstama, navedeni su najvažniji teoretičari fotografije i njihov doprinos, povijest umjetničke fotografije u Hrvatskoj te obrazovanje i edukacija fotografa u Hrvatskoj. Sve navedeno nas vodi ka šestom poglavlju rada koje govori o specifičnostima promocije fotografije. U tom dijelu su definirani pojam promocije te promocija u neprofitnom sektoru. Nakon toga su navedeni svi segmenti koji se smatraju važnima, odnosno svi koji predstavljaju suvremenu umjetničku fotografiju u Hrvatskoj. Govori se o značajnim fotografskim udrugama, galerijama i festivalima, zatim muzejima koji u svom fundusu imaju značajne fotografske zbirke, problematici nepostojanja krovne fotografske institucije u Hrvatskoj o kojoj se raspravlja već više od pola stoljeća te na kraju o raznim elektroničkim i tiskanim medijima u kojima je zastupljena suvremena umjetnička fotografija. U zaključku samog rada se navode mogućnosti za napredak scene, te načini koji bi poboljšali postojanost i vidljivost suvremene fotografije u Hrvatskoj.This final work is about the promotion of contemporary artistic photography in Croatia. Artistic photography, specifically contemporary photography, is a very narrow term that we observe through promotion of a non-profit sector as part of the marketing mix. In order to make it easier to understand the topic of promotion and the visibility of contemporary art photography, the work starts with a definition and invention of a photography, explanations of the classification of photography by types, a list of the most important theoreticians of photography and their contribution, the history of artistic photography in Croatia, and the education and training of photographers in Croatia. All of the above leads to the sixth chapter of the paper, which talks about the specifics of photography promotion. In that part, promotion and promotion in the non-profit sector are defined. After that, the segments which represent contemporary artistic photography in Croatia are listed. Paper talks about significant photographic associations, galleries and festivals, then museums that have significant photographic collections in their holdings, the problem of the lack of a main photography institution in Croatia, which has been discussed for more than a half of the century, and finally about various electronic and printed media in which represented contemporary artistic photography. In the conclusion of the paper, the possibilities for the progress of the scene, as well as the ways that would improve the stability and visibility of contemporary photography in Croatia, are explained
The influence of mass media on the behavior of young people during the COVID-19 pandemic
No full textU suvremenom društvu, masovni mediji igraju ključnu i kompleksnu ulogu. Oni imaju moć oblikovati našu percepciju, oblikovati javno mnijenje i poticati društvene promjene. Tijekom ovog diplomskog rada istraženi su različiti aspekti veze između medija i društva, posebno istražujući kako se ta dinamična interakcija razvijala tijekom pandemije virusa COVID-19. Razumijevanje utjecaja masovnih medija na pojedince i društvo ključno je pitanje. U doba brzog širenja informacija i dezinformacija, pitanje društvene odgovornosti medija postaje sve važnije. Istraživanje publike medija omogućuje nam dublje razumijevanje naše percepcije i povjerenja u medije, te kako novi mediji mijenjaju način na koji konzumiramo informacije. Posebna pažnja posvećena je odnosu između medija i mladih, posebno u kontekstu digitalnih tehnologija. Mladi su izloženi obilju informacija i utjecajima putem digitalnih medija, što postavlja važna pitanja o digitalnoj pismenosti, problemu ovisnosti i potrebi za medijskom edukacijom kako bismo poticali kritičko razmišljanje. Pandemija virusa COVID-19 donijela je značajne promjene u društvu i medijima, te je istraženo kako su mediji pratili razvoj pandemije, pružajući informacije o mjerama suzbijanja, zdravstvenim aspektima, ekonomskim posljedicama, te društvenim i humanitarnim reakcijama. Time je postalo jasno koliku moć mediji imaju u oblikovanju javnog mišljenja i informiranju građana tijekom krize. Ovaj diplomski rad istražio je kompleksnu vezu između medija i društva, s posebnim fokusom na utjecaj masovnih medij na mlade tijekom pandemije virusa COVID-19. Da bi se istražio utjecaj, proveden je anketni upitnik na uzorku od 104 osobe u dobnom rasponu od 18-30 godinaIn modern society, mass media play a crucial and complex role. They have the power to shape our perception, shape public opinion and drive social change. During this seminar, various aspects of the relationship between media and society has been explored, specifically exploring how this dynamic interaction has evolved during the COVID-19 pandemic. Understanding the impact of mass media on individuals and society is a key issue. In the age of rapid spread of information and misinformation, the issue of social responsibility of the media is becoming increasingly important. Media audience research allows us to gain a deeper understanding of our perception and trust in the media, and how new media are changing the way we consume information. Special attention is paid to the relationship between the media and young people (youth), especially in the context of digital technologies. Young people are exposed to an abundance of information and influences through digital media, which raises important questions about digital literacy, the problem of addiction and the need for media education to encourage critical thinking. The COVID-19 pandemic brought significant changes in society and the media, and it was investigated how the media followed the development of the pandemic, providing information on containment measures, health aspects, economic consequences, and social and humanitarian reactions. This made it clear how much power the media have in shaping public opinion and informing citizens during the crisis This seminar explored the complex relationship between media and society, with a special focus on the impact of mass media on young people during the COVID-19 pandemic. To investigate the impact, a survey questionnaire was conducted on a sample of 104 people in the age range between 18 and 30 years
Emotional attachment to digital media
No full textRad je usmjeren na obradu teme pod pojmom Emocionalna privrženost digitalnim medijima. Opisan je pojam medijske prisutnosti, što on znači za društvo u cjelini. Postavlja se niz pitanja o samoj važnosti, a s druge strane o sveprisutnom galopirajućem medijskom utjecaju. Naglašena je važnost medijske uloge informiranja i povezivanja, ali isto tako i stvaranja određenih vrijednosti, navika i ponašanja. Nezamisliv je život današnjeg čovjeka kakav je nekada bio, što implicira prolaznost i dolaznost, dolaznost novoga vremena, opstojnost istoga i prilagodljivost novomu. Prilagodljivost je neophodna i nužna, potrebna i svjesnosti „željna“. Mediji pomažu, ali i odmažu, ukoliko se ne koriste na pravilan način, postajemo robovi onoga što bismo trebali kontrolirati, ili bar znati tko je u čijim rukama. Pregršt je mogućnosti, a to možemo gledati kao „dvosjekli mač“, s jedne strane mogućnosti vrve, a s druge strane od silne nade postajemo beznadni i ukalupljeni. Medijski skeptici ne strahuju od iskrivljenog ogledala, kako medije često nazivaju. Procjena, mudrost i nelakovjerje ključ su oštroumnog promišljanja medijskog djelovanja. U moru informacija vrlo lako se postaje izgubljen. Koliko je potrebno da bi čovjek bio informiran, a koliko malo da bude dezorijentiran. Kao što je rečeno, postoje i pozitivne strane medijskog postojanja, međutim ovaj rad je više pažnje posvetio obradi potencijalnih rizika i opasnosti. U okviru negativnih pogleda, obrađeno je nekoliko elemenata koji medije čine toliko moćnima. To su manipulacija, vrijednosti i nasilje. Tri spomenuta elementa koja su komplementarna i ujedno najbolji primjeri sustavne kontrole. Na tragu svega provedeno je kvantitativno istraživanje na spomenutu temu s ciljem prikupljanja informacija o psiho-emocionalnom utjecaju i kvalitete konzumacije s obzirom na pripadnost dobnoj skupini te su rezultati obrađeni i interpretirani.The work is focused on processing the topic under the term Emotional attachment to digital media. The concept of media presence is described, what it means for society as a whole. A number of questions are raised about the importance itself, and on the other hand about the omnipresent galloping media influence. The importance of the media's role of informing and connecting, but also of creating certain values, habits and behavior, was emphasized. The life of today's man as it used to be is unimaginable, which implies transience and coming, the coming of a new time, the persistence of the same and adaptability to the new. Adaptability is necessary and necessary, necessary and "desirous" of awareness. The media help, but also take revenge, if they are not used properly, we become slaves to what we should control, or at least know who is in whose hands. There are a handful of possibilities, and we can see this as a "double-edged sword", on the one hand, possibilities abound, and on the other hand, we become hopeless and moldy from overwhelming hope. Media skeptics are not afraid of the distorted mirror, as the media is often called. Assessment, wisdom and disbelief are the key to shrewd thinking of media activity. It is very easy to get lost in the sea of information. How much is needed for a person to be informed, and how little to be disoriented. As it was said, there are also positive sides of the media existence, however, this paper paid more attention to the processing of potential risks and dangers. Within the framework of negative views, several elements that make the media so powerful are discussed. These are manipulation, values and violence. The three mentioned elements are complementary and at the same time the best examples of systematic control. In the wake of everything, a quantitative research was conducted on the mentioned topic with the aim of collecting information about the psycho-emotional impact and quality of consumption with regard to belonging to the age group, and the results were processed and interpreted
Business communication and protocol
No full textU završnom radu iz poslovne komunikacije i protokola istražit ću ključne elemente i koncept koji su važni za uspješno poslovanje u današnjem poslovnom svijetu. Fokusirat ćemo se na razumijevanje i primjenu poslovne komunikacije i protokola. Poslovno komuniciranje je temeljna komponenta uspjeha organizacije. Uključuje razmjenu informacija, ideja i misli između svih dionika unutar organizacije, kao i s vanjskim subjektima. Različiti kanali poslovne komunikacije, kao što su pisana, usmena i virtualna komunikacija, omogućavaju učinkovitu razmjenu informacija. Važno je usvojiti načela uspješne komunikacije kao što su jasnoća, konciznost i prilagođavanje ciljnoj publici. Aktivno slušanje i empatija također su ključni elementi za ostvarivanje kvalitetne komunikacije. Asertivnost ima važnu ulogu, biti asertivan znači izražavati svoje stavove i mišljenja na jasan, siguran i pošten način, uz istovremeno poštivanje drugih. Asertivna komunikacija pomaže u izgradnji povjerenja i produktivnih odnosa. Interna komunikacija se odnosi na razmjenu informacija a ključna je za usklađivanje aktivnosti, suradnje timova i postizanje ciljeva. Protokol organizacije odnosi se na pravila i običaje koji reguliraju ponašanje i interakciju unutar organizacije. To uključuje pozdravljanje i rukovanje, kao i pravila odijevanja i izgleda. Na kraju, u zaključku ćemo sažeti glavne spoznaje i naglasiti važnost poslovne komunikacije i protokola u organizaciji.In the final paper on business communications and protocols, I will explore the key elements and concepts that are important for successful business in today's business world. We will focus on understanding and applying business communications and protocols. Business communication is a fundamental component of an organization's success. It includes the exchange of information, ideas and thoughts between all stakeholders within the organization, as well as with external entities. Different channels of business communication, such as written, oral and virtual communication, enable the efficient exchange of information. It is important to adopt the principles of successful communication such as clarity, conciseness and adaptation to the target audience. Active listening and empathy are also key elements for achieving quality communication. Assertiveness plays an important role, being assertive means expressing your views and opinions in a clear, safe and fair way, while at the same time respecting others. Assertive communication helps build trust and productive relationships. Internal communication refers to the exchange of information, and is essential for coordinating activities, team collaboration and achieving goals. Organizational protocol refers to the rules and customs that regulate behavior and interaction within the organization. This includes greetings and handshakes, as well as dress and appearance rules. Finally, in the conclusion, we will summarize the main findings and emphasize the importance of business communication and protocols in the organization
The operation of public media services on the example of Croatian Radiotelevision
No full textTelevizija je kao medij postala jedna od najvažnijih stvari u današnjem svijetu informiranja i življenja, ali i poslovanja. Televizija kao pojava obilježila je 20. stoljeće te se smatra jednim od najvećih tehnoloških dostignuća. Ona ispunjava brojne uloge – društvenu, komunikacijsku, kulturnu, zabavnu i druge. Važnost televizije je velika – informacije i vijesti prenose se brzo i jasno, što u usporedbi s radijem, koji je „preteča“ načina informiranja naših predaka, uistinu predstavlja napredak. U radu je obrađena problematika javnog medijskog servisa, odnosno na primjeru Hrvatske radiotelevizije (HRT) kao nacionalne televizije prikazano je cjelokupno funkcioniranje i poslovanje televizije. U ovom slučaju televizijska kuća HRT pod vlasništvom je i upravom države, dok su druge televizijske kuće u Hrvatskoj privatne. Stoga je, radi boljeg razumijevanja problematike, jedan dio rada posvećen karakteristikama državnih poduzeća općenito, odnosno medijskih servisa u vlasništvu države. Nakon toga slijedi povijesni pregled Hrvatske radiotelevizije i svih segmenata poslovanja – daje se uvid u usluge i proizvode, ponuđene programe, upravljačku strukturu, ulogu u odnosu na druge medijske servise u Hrvatskoj, a zatim slijede analize konkurencije i financijskih pokazatelja. Usto, HRT je pozicioniran u poslovnom okruženju i analizirane su njegove prednosti, prilike, slabosti i prijetnje (SWOT analiza) sa svrhom dobivanja procjene održivosti i ranjivosti poslovanja. Obrađeni su dugoročni i kratkoročni ciljevi kako bi se istaknula usmjerenost u poslovanju u skladu s misijom i vizijom te strategijama koje se redovito donose. Također, dan je pregled strategije komunikacije s javnostima te uvid u ostvarivanje prihoda naplatom pristojbe i oglašavanjem kao izvorom financiranja. Zaključno, u radu se daju neke preporuke što je važno za budućnost i održivost poslovanja HRT-a imajući u vidu korisnike i njihova očekivanja.Television as a medium has become one of the most important things in today’s world of information and living, as well as business. Television as a phenomenon marked the 20th century and is considered one of the greatest technological achievements. It fulfills numerous roles – social, communicational, cultural, entertaining and others. Television has great importance – information and news are transmitted quickly and clearly, which compared to radio, which was a forerunner of ways of our ancestors' informing, is truly a progress. This paper deals with the issue of public media service, i. e. the entire functioning and business of television is presented on the example of the Croatian Radiotelevision (HRT). In this case, the television company HRT is owned and managed by the state, while other television companies in Croatia are private. Therefore, for a better understanding of the issue, introductory part of the paper is devoted to the characteristics of state-owned enterprises in general, i. e. state-owned media services. This is followed by a historical overview of Croatian Radiotelevision and all its business segments – an insight is given into services and products, offered programs, management structure, as well as the role in relation to other media services in Croatia. This is followed by an analysis of competition and financial indicators. In addition, HRT is positioned in the business environment and its strengths, weaknesses, opportunities and threats were analyzed with the aim of obtaining an assessment of the viability and vulnerability of the business (SWOT analysis). Long-term and short-term goals were addressed in order to emphasize the direction in business in accordance with the mission and vision of the company and the strategies that are adopted regularly. An overview of the strategy of public communication is also given, as well as an insight into the realization of income by collecting licence fees and advertising as a source of financing. In conclusion, some key recommendations are given for the future and sustainability of HRT's business, keeping in mind the users and their expectations
The role of ethics and morality in the business of modern companies
No full textOvaj završni rad bavi se ulogom etike i moralnosti u poslovanju suvremenih kompanija. Pojava i razvoj poslovne etike rezultirala je pojavom novog načina poslovanja koji minimizira i otklanja dotadašnja neetična ponašanja u poslovnome svijetu.
Kompanije uspostavljaju poslovnu etiku kako bi promicale integritet među svojim zaposlenicima i kako bi stekle povjerenje ključnih dionika, kao što su investitori i potrošači. Poslovna etika odnosi se na moralna načela i vrijednosti koje vode poslovno ponašanje. Ona obuhvaća sve aspekte poslovnog ponašanja, od donošenja odluka do društvene odgovornosti kompanija. Poslovna etika osigurava određenu razinu povjerenja između potrošača i kompanija, dajući jamstvo javnosti za pošten i jednak tretman.
Poduzeća koja primjenjuju poslovnu etiku imaju višestruke koristi na svoje poslovanje. Kompanije koje djeluju etično i odgovorno imaju veću vjerojatnost da će steći povjerenje i lojalnost svojih potrošača. Kompanije koje imaju jaku etičku reputaciju privlačnije su potencijalnim potrošačima, zaposlenicima i investitorima. Uloga etike i moralnosti od iznimne je važnosti u poslovanju suvremenih kompanija.This final thesis deals with the role of ethics and morality in the business of modern companies. The emergence and development of business ethics resulted in the emergence of a new way of doing business which minimizes and eliminates previously unethical behaviors in the business world.
Companies establish business ethics to promote integrity among their employees and gain trust from key stakeholders, such as investors and consumers. Business ethics refers to the moral principles and values that guide business behavior. It encompasses all aspects of business conduct, from decision-making to corporate social responsibility. Business ethics ensure a certain level of trust between consumers and corporations, guaranteeing the public fair and equal treatment.
Companies that apply business ethics have multiple benefits to their business. Companies that act ethically and responsibly are more likely to gain the trust and loyalty of their customers. Companies that have a strong ethical reputation are more attractive to potential customers, employees, and investors.
The role of ethics and morality is extremely important in the business of modern companies
Consumer trends in e-marketing
No full textPojava interneta promijenila je način marketinške komunikacije s potrošačima. Danas se marketinški trendovi konstantno mijenjaju, a poduzeća ih, ako žele opstati na tržištu, moraju slijediti. Razvoj interneta i društvenih mreža potaknuo je razvoj e-marketinga kao procesa provođenja marketinških aktivnosti uz pomoć intenzivnog korištenja informacijske i telekomunikacijske tehnologije. E-marketing ima gotovo neograničene mogućnosti, koje će se povećavati s razvojem tehnologije, a poduzeća prate trendove i nastoje iskoristiti situaciju u svoju korist. Neki od suvremenih trendova digitalnog marketinga podrazumijevaju umjetnu inteligenciju, chatbotove, personalizaciju, influencer marketing i druge. Na temelju istraživanja provedenog na 309 ispitanika utvrđeno je kako gotovo svi ispitanici iz uzorka opće populacije Republike Hrvatske kod kuće imaju pristup internetu te računalo, a posjeduju i pametni telefon s pristupom internetu. Ispitanici se lakše odlučuju na kupovinu proizvoda ili usluga o kojima su pročitali pozitivne recenzije na društvenim mrežama, blogovima ili web stranicama, koriste mogućnosti koje im daje digitalni marketing te ciljano pretražuju informacije o cijenama te kvaliteti proizvoda i usluga na internetu.The appearance of the Internet changed the ways of marketing communications with consumers. Today, marketing trends change constantly, and companies, if they want to survive in the market, need to follow them. The development of the Internet and social media encouraged the development of e-marketing as a process of conducting marketing activities with the help of intensive usage of information and telecommunication technology. E-marketing has almost unlimited possibilities which will increase with the development of technology, and companies follow trends and tend to use the situation to their advantage. Some of the contemporary trends of digital marketing imply artificial intelligence, chatbots, personalization, influencer marketing and others. Based on the research conducted on 309 examinees it is deduced that almost all the examinees from the sample of the general population of the Republic of Croatia have access to the Internet or computer at home, and they also have a smartphone with the access to the Internet. The examinnees decide easier to buy products or services that they have read positive reviews of on social media, blogs or websites, they use the possibilities that digital marketing offers and they purposely search for information about prices and the quality of products and services on the Internet
Management challenges in complex economic conditions (pandemic, earthquake, economic crisis) on the example of ZET
No full textJavni gradski prijevoz jedan je od glavnih čimbenika koji utječe na uspješnu povezanost u grada te odvijanja što kvalitetnijeg života u istom. Zadovoljiti korisnika znači omogućiti im što kvalitetniji, udobniji, brži, jeftiniji i učinkovitiji prijevoz od jedne lokacije do druge. Posljednjih godina menadžment ZET-a susreće se s mnogim izazovima koji su izazvani raznim krizama poput pandemije, potresa, energetske i ekonomske krize, kao i sve većim pritiskom EU kroz razne inicijative očuvanja okoliša i smanjenja emisije stakleničkih plinova.. Kroz ovaj rad će se istražiti utjecaj kriza na organiziranje javnog gradskog prijevoza u kriznim vremenima na primjeru ZET-a, također će se istražiti rješenja za zamjenu vozila na fosilna goriva, kadrovske probleme, kao i korištenje bespovratnih sredstava kroz europske fondove.Public city transport is one of the main factors that influence the successful connection to the city and the quality of life in it. Satisfying users means providing them with the highest quality, most comfortable, fastest, cheapest and most efficient transportation from one location to another. In recent years, ZET's management has faced many challenges caused by various crises such as the pandemic, earthquakes, energy and economic crises, as well as increasing pressure from the EU through various initiatives to preserve the environment and reduce greenhouse gas emissions. This paper will investigate the impact of crises on the organization of public city transport in times of crisis on the example of ZET, solutions for replacing vehicles with fossil fuels, personnel problems, as well as exploring the use of grants through European funds
Return logistics management on the example of Konzum plus d.o.o. Zagreb
No full textLogistika povrata seže još u sedamdesete godine 20. stoljeća te se vezuje uz procese recikliranja. Kao službena definicija prihvaćena je definicija Vijeća Europe. Najvažniji procesi logistike povrata jesu recikliranje, povrat novih proizvoda od strane potrošača, povrat korištenih proizvoda te povrat upotrijebljenih-prerađenih proizvoda. Logistika povrata kao takva počiva na ekonomskim ( snižavanje troškova logistike ) i ekološkim ciljevima ( vođenje brige o prirodnim izvorima ). Vrlo često se u literaturi logistika povrata može pronaći pod nazivom logistika zbrinjavanja koja se od ostalih razliku po smjeru i objektu toka. Ulaskom Republike Hrvatske u Europsku uniju poduzeća sve više uviđaju koristi i povećanje profita primjenom logistike povrata u poslovanju poduzeća, međutim zasad ta primjena još uvijek ostaje samo na osnovnoj razini. Logistika povrata će se proučiti kao područje logistike koje provedbom određenih aktivnosti proizvodima i ambalaži nakon korištenja omogućava vraćanje vrijednosti.. Jedno od poduzeća koje u svom poslovanju primjenjuje logistiku povrata jest Konzum plus d.o.o. Zagreb. Proučavajući povijesni razvoj ovog poduzeća od 1957.g. pa do danas, zaista se uočava veliki napredak u smislu povećanja opsega poslova, broja prodavaonica, širokog spektra usluga koje nude kupcima te implementacije sustava kao što je logistika povrata. Upravljanje logistikom povrata ogleda se u provedbi kampanje „Jedna manje“ i 2021.g., a čiji je glavni cilj smanjenje plastičnog otpada i korištenje višekratnih ekoloških torba i projekta „Od Tetra Pak ambalaže do recikliranih maramica“ čiji je glavni cilj osvijestiti potrošače o važnosti recikliranja višeslojne kartonske ambalaže za napitke i educiranje o principima kružnog gospodarstva. Potrošači imaju pravo na povrat/reklamaciju robe, a poduzeće odgovara i za materijalne nedostatke potrošačima.Return logistics dates back to the seventies of the 20th century and is linked to recycling processes. The Council of Europe definition is accepted as the official definition. The most important processes of return logistics are recycling, return of new products by consumers, return of used products and return of used-processed products. As such, return logistics is based on economic (lowering logistics costs) and environmental goals (taking care of natural resources). Very often in the literature, return logistics can be found under the name disposal logistics, which differs from the others in the direction and object of the flow. With the accession of the Republic of Croatia to the European Union, companies are increasingly realizing the benefits and increased profits of applying return logistics in the company's operations, but for now this application still remains only at the basic level. Return logistics will be studied as an area of logistics that, by performing certain activities on products and packaging after use, enables the return of value. One of the companies that applies return logistics in its business is Konzum plus d.o.o. Zagreb. Studying the historical development of this company since 1957. so to date, great progress can be seen in terms of increasing the scope of business, the number of stores, the wide range of services they offer to customers and the implementation of systems such as return logistics. Return logistics management is reflected in the implementation of the One Less campaign in 2021, the main goal of which is to reduce plastic waste and the use of reusable ecological bags and the project From Tetra Pak packaging to recycled tissues, the main goal of which is to make consumers aware of the importance recycling of multi-layer cardboard packaging for drinks and educating about the principles of circular economy. Consumers have the right to return/claim goods, and the company is also responsible for material defects to consumers
Women and leadership in a global perspective
No full textBez žene ne bi bilo čovječanstva, a prema ženi se društvo ponekad ne odnosi kao prema čovjeku. Kroz povijest su joj se oduzimala prava i takvo razmišljanje se prenosilo generacijama. Danas, kada pogledamo prava žena na globalnoj razini, znatno su manja od muških prava. Biološke razlike determiniraju spol, no pojedinac pa tako i žena, ima sposobnost razmišljanja, odlučivanja, kritičkog promišljanja.
Ovaj rad će istražiti u kakvom je položaju žena danas, kakva je kao voditelj, ima li razlike u stilu vođenja u odnosu na muškarce koji već godinama dominiraju rukovodećim pozicijama. Koja je ženska percepcija o njima samima, kako postojanje stereotipa ili društvenih predrasuda utječu na njih. U doba globalizacije, ubrzanog tehničkog i industrijskog razvoja ima li žena zaista jednaka prava i mogućnosti u usporedbi s muškarcem.Without women, there would be no humanity, and sometimes women in society are not treated like human beings. Throughout history, her rights have been taken away and such thinking has been passed down through the generations. Today, when we look at women's rights on a global level, they are significantly less than men's rights. Biological differences determine gender, but an individual, including a woman, has the ability to think, make decisions, and think critically.
This paper will investigate the position of women today, what is she like as a leader, whether there is a difference in leadership style compared to men who have been dominating leadership positions for years. What is women's perception of themselves, how the existence of stereotypes or social prejudices affect them. In the era of globalization, accelerated technical and industrial development, do women really have equal rights and opportunities compared to men