Repository ZSB Final papers Zagreb School of Business
Not a member yet
1062 research outputs found
Sort by
Behavioral and communication styles in the business environment
No full textPoznavanje stilova ponašanja i stilova komunikacije u poslovnom okruženju od velikog su značaja za pojedinca. Pomažu mu u brzom snalaženju i dobrom vladanju u svakoj poslovnoj situaciji. Pravila poslovnog ponašanja temelje se na pravilima poslovnog bontona. Poslovni bonton predstavlja skup normi odnosno uvaženih pravila ponašanja u poslovnom okruženju. Važno ih je primjenjivati u svakoj poslovnoj situaciji, bilo ležernijoj ili ozbiljnijoj. Pod poslovnim okruženjem ne smatra se samo uredski prostor, prostorija za sastanke i slično, već i određeno mjesto izvan samog poduzeća, primjerice restoran, u kojem se sastaju poslovni partneri. Komunikacijski proces označava prijenos poruke od pošiljatelja ka primatelju putem određenog kanala.
U poslovnom okruženju, jasna, točna i pravovremeno zaprimljena poruka od iznimnog je značaja. Stoga je potrebno dobro poznavati poslovnu komunikaciju i komunikacijske stilove. Najčešći oblici komunikacije su verbalna i neverbalna komunikacija, dok su najčešći oblici poslovne komunikacije formalna i neformalna komunikacija. Komunikacijski stilovi su sljedeći: pasivni stil, agresivni stil, pasivno-agresivni stil, asertivni stil i manipulativni stil. Primjenjivanje stilova ponašanja i komunikacije u poslovnom okruženju garancija su dugoročnog uspjeha poslovnih odnosa.Knowledge of behavioral styles and communication styles in a business environment are of great importance to the individual. They help him to manage quickly and behave well in any business situation. The rules of business conduct are based on the rules of business etiquette. Business etiquette is a set of norms or respected rules of conduct in the business environment. It is important to apply them in every business situation, whether more casual or serious. A business environment is not only an office space, a meeting room and the like, but also a specific place outside the company, such as a restaurant, where business partners meet. A communication process means the transmission of a message from the sender to the recipient through a specific channel.
In a business environment, a clear, accurate and timely message is extremely important. Therefore, it is necessary to have a good knowledge of business communication and communication styles. The most common forms of communication are verbal and nonverbal communication, while the most common forms of business communication are formal and informal communication. Communication styles are as follows: passive style, aggressive style, passive-aggressive style, assertive style, and manipulative style. Applying behavioral and communication styles in a business environment is a guarantee of long-term success of business relationships
Brand image – BMW case study
No full textTema ovog rada je „Imidž marke – poslovni slučaj BMW“ koja počinje definiranjem što je marka te koja je uloga loga koji predstavlja najvažniji dio svake marke pa ga se sukladno tome često smatra temeljem identiteta kojeg nastoji izgraditi svaka marka. U radu se govori o vizualnom identitetu te od kojih se sve elemenata sastoji kao i poviješću i procesu stvaranja istoga. Imidž marke se u ovom radu obrađuje na primjeru marke BMW, koja je u svijetu poznata kao simbol za proizvodnju najkvalitetnijih automobila. Uz ovu marku se često veže dobar glas. Uglavnom se podudara s onim što i sama kompanija promovira odnosno vrijednost samog poduzeća i kvalitetu njihovih proizvoda. Razlog zbog kojeg sam izabrala ovu temu je bio interes prema markama. Teorijski dio se objašnjava na poslovnom slučaju brenda BMW-a.The theme of this paper is " Brand image – BMW case study ", which begins with defining what a brand is and what is the role of the logo that represents the most important part of each brand, and accordingly it is often considered the basis of the identity that each brand seeks to build. The paper discusses the visual identity and all the elements of which it consists as well as the history and process of creating it. The image of the brand in this paper is dealt with on the example of the BMW brand, which is known in the world as a symbol for the production of the highest quality cars. This brand is often associated with a good reputation. It mainly coincides with what the company itself promotes, i.e. the value of the company itself and the quality of their products. The reason we chose this topic was the interest towards brands. The theoretical part is explained on the BMW brand business case
Influencers and their role in society
No full textNovo doba donosi nova zanimanja pa je tako jedno od trenutno najpopularnijih i najbolje plaćenih biti Influencer. Influenceri su osobe koje imaju veliki utjecaj na ljude koji ih prate te na temelju njihovog sadržaja imaju potrebu kupiti i/ili konzumirati neki proizvod ili uslugu. Razlikujemo više vrsta influencera ovisno o broju pratitelja ili vrsti sadržaja koji objavljuju. Primjer kojim ćemo prikazati posao influencera u ovom radu je putem jednog od najpoznatijeg hrvatskog influencera i travel blogera Kristijana Iličića odnosno kroz objavu njegovih putovanja i iskustva na društvenim mrežama, te prikaza njegovog utjecaja na društvo.
U tom kontekstu, ovaj rad pokušat će odgovoriti na sljedeće pitanje: tko su influenceri, kakav je njihov utjecaj na društvo i što oni zapravo rade. Tko je Kristijan Iličić, koje je zemlje posjetio i što sve prikazuje putem društvenih mreža.The new era brings new professions, so being an Influencer is one of the most popular and popular ones at the moment. Influencers are people who have a great influence on the people who follow them and, based on their content, have the need to buy and/or consume some product or service. We risk several types of influencers depending on the number of followers or the type of content they publish. The example we will use to show the work of influencers in this paper is through one of the most famous Croatian influencers and travel bloggers, Kristijan Iličić, that is, through the publication of his travels and experiences on social networks, and the presentation of his influence on society.
In this context, this paper will try to answer the following question: who are influencers, what is their influence on society and what do they actually do. Who is Kristijan Iličić, which countries has he visited and what is he showing on social networks
Building brand identity - Case Study of dr. Martens
No full textDr. Martens globalno je poznati proizvođač obuće i modnih dodataka. Najpopularniji proizvod branda su čizme koje su se razvile iz vojničke i radničke obuće, a danas postale neizostavni modni dodatak svakog alternativca, buntovnika, ali i stilskih ikona.
Uz mnogobrojne proizvođače na tržištu Dr. Martens posebno se ističe prepoznatljivim dizajnom, kvalitetom i naglašenim, izdvojenim stavom koji zauzima i čiji je simbol.
Identitet branda podrazumijeva dizajn, logo, karakteristične boje, moto, odnosno slogan i ostale karakteristike koje pojedini brand čine jedinstvenim na tržištu. Upravo ove posebnosti kod kupaca potiču interes, ali i osiguravaju lojalnost.
Specifičan logo branda Dr. Martens bazira se na posebnom izgledu patentiranog potplata čizama, a na tržištu ga izdvaja i karakteristična žuta boja kao i moto i stav branda.
Nonkonformizam, bunt, revolt i pobuna protiv tradicionalnog dio su identiteta branda Dr. Martens. Narativ branda održavan je oko već navedenih alternativnih vrijednost, ali imidž branda usko prati i glazbu alternativnog smjera kao i festivalsku kulturu. Ove posebnosti identiteta branda olakšavaju poistovjećivanje kupca s brandom te tako osiguravaju lojalnost. Svaki alternativac koji drži do sebe, posjedovat će barem jedan par Dr. Martens obuće.
Dugogodišnja tradicija, visoka kvaliteta i izdržljivost te poseban stav koji brand danas zauzima i stil koji održava, postavljaju Dr. Martens na jedinstveno mjesto na tržištu koje je brand do sada zadržao i kroz godine stabilizirao kroz proširenje ponude i održavanje imidža.Dr. Martens is a globally known manufacturer of footwear and fashion accessories. The most popular product of the brand are boots, which evolved from military and working footwear, and today have become an indispensable fashion accessory for every alternative, rebel, and style icon.
Along with numerous manufacturers on the market, Dr Martens stands out in particular with its distinctive design, quality and emphasized, particular attitude that it holds and whose symbol it is.
Brand identity includes the design, logo, characteristic colors, motto and other characteristics that make each brand unique on the market. It is precisely these particularities that stimulate interest among customers and also ensure loyalty.
The specific logo of the brand Dr. Martens is based on the special appearance of the patented sole of the boots, and it is characterized by a specific yellow color as well as the brand's motto and attitude that make it stand out on the market.
Non-conformism, revolt and rebellion against the traditional are part of the Dr. Martens brand identity. The narrativ following closely the brand maintained it's rellevance by upholding these alternative values, however the image of the brand is closely connected to music and festival culture. These particularities of the brand identity make it easier for the customer to identify with the brand and thus ensure loyalty. Every alternative person who cares about his or hers appearance will own at least one pair of Dr. Martens shoes.
Long-standing tradition, high quality and durability, as well as the special attitude that the brand holds today and the style it maintains, put Dr. Martens to a unique position on the market that the brand has maintained until now and stabilized over the years by expanding its offer and maintaining its image
Media manipulation of photography on social networks in order to achive sales results
No full textDigitalna tehnologija danas doživljava značajan procvat, uslijed čega je fotografija jedan dio razvoja te tehnologije. Uporabom mnoštva alata, fotoreporteri i dizajneri lako uređuju i dotjeruju fotografije te na taj način manipulirati njima. Trenutno postoji veliki izbor društvenih mreža putem kojeg tvrtke nastoje fotografijom povećati opći izgledi za pojedinu vrstu poslovanja gdje smatraju da je nužno znati konkurenciju, postići zadovoljstvo kupaca na profitabilan način, stvarajući odnose ispunjene vrijednostima kupaca na današnjem tržištu. Jednostavan marketinški koncept govori nam da manipuliranje fotografijom poslovnih aktivnosti koje su dizajnirane za planiranje, uspostavljanje cijene, promicanje i distribuciju roba i usluga koje zadovoljavaju želje kupaca trenutne i potencijalne kupce pronalaze na društvenim mrežama. Sve veća konkurencija tjera organizacije na nadogradnju novih načina i metoda razvijanja vlastitih aktivnosti, u tom smislu oglašavanja fotografije na društvneim mrežama koje se temelje na poboljšanju, posebice dizajniranju za potrebe i želje kupaca. Cilj ovog diplomskog rada je prikazati i upoznati čitatelja o medijskoj manipulaciji fotografijom na društvenim mrežama te istaknuti medijsku manipulaciju fotograijom na društvenim mrežama u cilju ostvarivanja prodajnih rezulata.Digital technology is experiencing a significant boom today, as a result of which photography is a part of the development of this technology. By using a multitude of tools, photojournalists and designers can easily edit and enhance photos and thus manipulate them. Currently, there is a large selection of social networks through which companies try to use photography to increase the general prospects for a certain type of business where they consider it necessary to know the competition, achieve customer satisfaction in a profitable way, creating relationships filled with customer values in today's market. A simple marketing concept tells us that photo manipulation of business activities designed to plan, price, promote, and distribute goods and services that satisfy customer desires finds current and potential customers on social media. Increasing competition forces organizations to upgrade new ways and methods of developing their own activities, in this sense of advertising photos on social networks that are based on improvement, especially designing for the needs and wishes of customers. The aim of this thesis is to present and inform the reader about media manipulation of photography on social networks and highlight media manipulation of photography on social networks in order to achieve sales results
Optimization of warehouse operations using the ERP system on the example of the company Pergament promet d.o.o.
No full textOvaj rad bavi se optimizacijom logističkih procesa kroz primjenu novih tehnologija, uvođenjem ERP sustava u skladišno poslovanje, temeljen na stvarnom primjeru iz prakse. Cilj rada je pokazati kako uporaba novih tehnologija i automatizacija dovode do optimizacije logističkih procesa, posebice u skladišnom poslovanju. Poseban naglasak stavljen je na ulogu EPR sustava u navedenome. U uvodu se objašnjava pojam logistike i njezina glavna svrha koja obuhvaća osiguravanje protoka dobara i informacija kroz organizaciju te optimizacija postizanja ciljeva cjelokupnog sustava. Skladišno poslovanje opisuje se kao važan dio logistike koji uravnotežuje ponudu i potražnju, također rad opisuje važnost skladišta za poslovanje te njegove vrste kao i skladišnu opremu potrebnu za rad. Upravljanje skladištem je navedeno kraz četiji glavne skladišne operacije. Zatim se naglašava uloga i procedura razvoja ERP sustava u poslovanju. U radu se detaljno prikazuje primjer optimizacije skladišnog poslovanja u poduzeću Pergament Promet d.o.o. kroz uvođenje ERP sustava i promjene u skladišnom poslovanju. Prikazuje se povijest poduzeća te upravljanje skladišnim poslovanjem prije uvođenja ERP sustava, uz navođenje nedostataka koji su uzrokovali poteškoće u praćenju zaliha, točnosti stanja zaliha, nedostupnosti informacijama pri čemu se smanjuje efikasnost i povećava rizik od ljudskih pogrešaka, te upravljanje skladišnim poslovanjem nakon uvođenja ERP sustava, prilikom kojeg su se dogodile promjene koje su uključivale smanjenje troškova, automatizaciju procesa, učinkovitije upravljanje zalihama i brže obrade narudžbi. Sustav je omogućio bolje praćenje zaliha, točnije stanje zaliha te dostupnost informacija što je povećalo efikasnost i smanjilo rizik od ljudskih pogrešaka. U zaključku se sumira cjelokupna tematika rada te se naglašava važnost uvođenja ERP sustava koji doprinosi rastu i razvoju cjelokupnog poduzeća i čini ga konkurentijim na tržištu povećavajući efikasnost poslovanja unapređujući sve poslovne procese.The topic of this thesis is optimizing logistics processes through the application of new technologies and the introduction of the ERP system in warehouse operations, based on a real-world example. The aim of the thesis is to show how the use of new technologies and automation can lead to the optimization of logistics processes, especially in warehouse operations, with special emphasis placed on the role of the ERP system in this regard. The introduction explains the concept of logistics and its main purpose, which includes ensuring the flow of goods and information through a company and optimizing the achievement of the goals of the entire system. Warehouse operations are described as an important part of logistics that balances supply and demand. The thesis also describes the importance of warehouses for business as well as the basic equipment needed for work. Warehouse management is listed under the four main warehouse operations. Following this, the thesis explores the role and procedure of ERP system development in business operations. An example of warehouse optimization is provided through a case study of Pergament Promet as the company introduced the ERP system and changed its warehouse operations. The thesis describes the history of the company and warehouse management before the introduction of the ERP system, with a description of the shortcomings that caused difficulties in inventory monitoring, inaccurate inventory status, and limited access to information, which reduced efficiency and increased the risk of human error. It continues describing changes after the introduction of the ERP system, which included cost reduction, process automation, more efficient management of inventory, and faster order processing. The system enabled better inventory monitoring, more accurate inventory status, and access to information, increasing efficiency and reducing the risk of human error. The conclusion summarizes the entire thesis, emphasizing the importance of introducing an ERP system that contributes to the growth and development of the entire company, making it more competitive in the market by increasing business efficiency and improving all of its business processes
B2B marketing in the wood industry - marketing Peletirka products
No full textU ovom završnom radu razrađen je pojam Business to Business marketinga u kontekstu drvne industrije. Također, kao primjer je uzet stroj za izradu peleta. U prvom dijelu rada iznesene su uvodna razmatranja o samoj problematici rada. Drugi dio rada posvećen je teorijskom okviru B2B marketinga te strategijama koje se koriste u ovakvoj vrsti marketinga. Treće poglavlje daje uvid u trenutno stanje drvne industrije u Republici Hrvatskoj, kao i mjerama koje se uvode kako bi se ista osnažila. Također, dat je niz informacija koje su usko povezane s proizvodnjom peleta na globalnoj razini. Naposljetku, u trećem poglavlju razrađen je B2B marketing na primjeru stroja za izradu peleta. Posljednje poglavlje daje zaključne osvrte na odabranu tematiku.In this final paper, the concept of Business to Business marketing in the context of the wood industry is elaborated. Also, a pellet making machine was taken as an example. In the first part of the paper, introductory considerations on the issue itself are presented. The second part of the paper is dedicated to the theoretical framework of Business to Business marketing and the strategies used in this type of marketing. The third chapter provides an insight into the current foreign wood industry in the Republic of Croatia, as well as the measures that are being introduced to strengthen it. Also, a number of information is given that is closely related to the production pellet on a global scale. Finally, in the third chapter, B2B marketing is elaborated on the example of a pellet making machine. The last chapter provides concluding reviews on the selected topic
Building loyalty through customer relationship management in Primary educational institutions
No full textU radu se istražio utjecaj elemenata koji uključuju zadovoljstvo i lojalnost potrošača unutar odgojno-obrazovne ustanove primarnog obrazovanja. Koristeći se upitnikom, istraživanje je obuhvatilo stotinu ispitanika čija su djeca polazila ili trenutno pohađaju osnovnu školu u Republici Hrvatskoj. Cilj je bio dobiti uvid u to kako implementacijom koncepta upravljanja odnosna s klijentima postići efekt uspješnosti zadržavanja kreirane vrijednosti. Koristeći se sa statističkom analizom pokazalo se da postoji povezanost pozitivnog iskustva ustanovom na korisnikovu lojanost ustanovi. Također, analiza je utvrdila statističku valjanost da zadovoljstvo korisnika dobivenom uslugom odgoja i obrazovanja ima utjecaj na uspjeh same ustanove na tržištu odgoja i obrazovanja. Nadalje, analizom je utvrđeno da se implementacijom koncepta upravljanja odnosima postiže efekt uspješnosti zadržavanja kreirane vrijednosti usluge odgoja i obrazovanja.
Zaključno se može reći da je kontinuirana podrška i komunikacija s klijentima osnovna pretpostavka kako za uspješnu implemetaciju CRM-a, tako i za uspješno daljnje poslovanje, unaprijeđivanje kvalitete i konkurentnosti odgojno obrazovne ustanove primarnog obrazovanja.In this thesis the influence of elements that include consumer satisfaction and loyalty within a primary education institution were investigated. Using a questionnaire, the research included a hundred respondents whose children attended or are currently attending elementary school in the Republic of Croatia. The goal was to gain an insight into how to achieve the effect of successful retention of the created value by implementing the concept of client relationship management. Using statistical analysis, it was shown that there is a connection between a positive experience at the institution and the user's loyalty to the institution. Also, the analysis established the statistical validity that user satisfaction with the educational service has an impact on the success of the institution itself on the educational market. Furthermore, the analysis found that the implementation of the relationship management concept achieves the successful effect of retaining the created value of the education service.
In conclusion, it can be said that continuous support and communication with clients is a basic assumption for the successful implementation of CRM, as well as for successful further business, improving the quality and competitiveness of the primary education institution
The role and activity of the Red Cross in situations of special importance
No full textJedan od glavnih ciljeva neprofitne organizacije kao takve je zadovoljavanje ljudske egzistencije te promicanje humanitarnih ciljeva u sferi unapređenja zdravlja, humanitarnog odgoja te socijalne skrbi.
Ovaj rad će istražiti ulogu i djelovanje Crvenog križa u situacijama od posebne važnosti te će se najviše bazirati na trgovanje ljudima i ratnom sukobu u Ukrajini. Na temelju navedenoga koristit će se podaci koji su preuzeti od Gradskog društva Crvenog križa Zagreb koji je usko povezan s temom rada.One of the main goals of a nonprofit organization as such is to satisfy human existence and promote humanitarian goals in the sphere of improving health, humanitarian education and social welfare.
This paper will investigate the role and activity of the Red Cross in situations of special importance and will be mostly based on human trafficking and the war conflict in Ukraine. On the basis of the above, the data taken from the City Society of the Red Cross Zagreb, which is closely related to the topic of the work, will be used
