Repository UNTAR (Universitas Tarumanagara)
Not a member yet
43693 research outputs found
Sort by
PENGARUH E-SERVICE QUALITY DAN E-SATISFACTION TERHADAP E-LOYALTY KONSUMEN AMIRA PARIS DI JAKARTA BARAT.
No full textAbstract: This study aims to analyze the factors influencing e-loyalty among consumers of Amira Paris in West Jakarta. Customer loyalty toward a brand is affected by various factors. This research focuses on examining e-loyalty using two variables: e-service quality and e-satisfaction. The data for this study were collected through an online survey distributed to Amira Paris consumers. A total of 186 respondents participated in the study.
The findings reveal that both variables, e-service quality and e-satisfaction, significantly influence e-loyalty among Amira Paris consumers in West Jakarta. This conclusion is based on the significance value of the e-service quality variable (0.000) and the e-satisfaction variable (0.003), both of which are smaller than the 0.05 threshold. Hence, it can be concluded that these two variables have a significant impact on e-loyalty.
Abstrak: Penelitian dilangsungkan dalam usaha untuk menganalisis faktor-faktor yang memengaruhi e-loyalty dari konsumen Amira Paris di Jakarta Barat. Faktor yang mempengaruhi loyalitas pelanggan terhadap sebuah merek sangatlah beragam. Penelitian ini berfokus meneliti e-loyalty konsumen Amira Paris di Jakarta Barat menggunakan dua variabel yaitu e- service quality dan e-satisfaction. Data yang menjadi sumber dalam penelitian ini dihimpun menggunakan survei yang disebarkan secara daring kepada konsumen Amira Paris. Penelitian ini berhasil menghimpun 186 orang responden. Adapun hasil penelitian ini menemukan bahwa seluruh faktor yang diteliti yaitu e-service quality dan e-satisfaction memiliki pengaruh yang signifikan terhadap e-loyalty konsumen Amira Paris di Jakarta Barat. Kesimpulan ini didasarkan oleh nilai signifikansi variabel e- service quality yaitu sebesar 0.000 dan variabel e-satisfaction adalah sebesar 0.003 lebih kecil dari taraf signifikansi 0,05 sehingga dapat dikatakan bahwa kedua variabel memiliki pengaruh yang signifikan terhadap e-loyalty konsumen Amira Paris di Jakarta Barat
PENGARUH ORIENTASI KEWIRAUSAHAAN DAN ORIENTASI PASAR TERHADAP KINERJA USAHA DENGAN DIMEDIASI KAPASITAS ABSORPTIF PADA UMKM KULINER PASAR SANTA
No full textAbstract : Culinary MSMEs have great potential in supporting the local economy because they are able to create jobs and improve people's welfare. However, the sector also faces various challenges in improving business performance, including fierce competition, limited innovation, and market access. This study aims to analyze the contribution of entrepreneurial orientation and market orientation to the performance of culinary MSMEs, as well as to examine the role of mediating absorptive capacity in these relationships. Data was collected through an online questionnaire to 40 MSME owners or managers using purposive sampling techniques as part of non- probability sampling. Data analysis was carried out using the PLS- SEM method through SmartPLS 4 software. The results of the study show that market orientation has a positive and significant influence on the business performance of culinary MSMEs, emphasizing the importance of understanding the market to increase competitiveness. On the other hand, entrepreneurial orientation has a positive but not significant influence on business performance, either directly or through the mediation of absorptive capacity. Furthermore, the influence of entrepreneurial orientation mediated by absorptive capacity actually shows an insignificant negative relationship. These findings show that, although market orientation is important, the influence of entrepreneurial orientation on business performance may be influenced by external factors or the internal capacity of MSMEs. This research provides important insights for business actors and policymakers to focus on improving market-based strategies and more effective management of absorptive capacity.
Keywords : MSMEs,Entrepreneurial Orientation,Market
Orientation,Absortive Capacity,,Business Performance.
Abstrak : UMKM kuliner memiliki potensi besar dalam mendukung perekonomian lokal karena mampu menciptakan lapangan kerja dan meningkatkan kesejahteraan masyarakat. Namun, sektor ini juga menghadapi berbagai tantangan dalam meningkatkan kinerja usaha, termasuk persaingan yang ketat, keterbatasan inovasi, dan akses pasar. Penelitian ini bertujuan untuk menganalisis kontribusi orientasi kewirausahaan dan orientasi pasar terhadap kinerja UMKM kuliner, serta menguji peran mediasi kapasitas absorptif dalam pengaruh tersebut. Data dikumpulkan melalui kuesioner daring kepada 40 pemilik atau pengelola UMKM dengan teknik purposive sampling sebagai bagian dari non- probability sampling. Analisis data dilakukan menggunakan metode PLS- SEM melalui perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa orientasi pasar memiliki pengaruh positif dan signifikan terhadap kinerja usaha UMKM kuliner, menegaskan pentingnya pemahaman pasar untuk meningkatkan daya saing. Sebaliknya, orientasi kewirausahaan memiliki pengaruh positif namun tidak signifikan terhadap kinerja usaha, baik secara langsung maupun melalui mediasi kapasitas absorptif. Lebih lanjut, pengaruh orientasi kewirausahaan yang dimediasi oleh kapasitas absorptif justru menunjukkan pengaruh negatif yang tidak signifikan. Temuan ini menunjukkan bahwa, meskipun orientasi pasar penting, pengaruh orientasi kewirausahaan terhadap kinerja usaha mungkin dipengaruhi oleh faktor eksternal atau kapasitas internal UMKM. Penelitian ini memberikan wawasan penting bagi pelaku usaha dan pembuat kebijakan untuk fokus pada peningkatan strategi berbasis pasar serta pengelolaan kapasitas absorptif yang lebih efektif.
Kata Kunci : UMKM,Orientasi Kewirausahaan, Orientasi Pasar, Kapasita
PENGARUH ROLE MODEL DAN ENTREPRENEURIAL INTENTION DI ERA DIGITAL
No full textABSTRACT: The objective of this study is to examine several outcomes: 1) the influence of role models on entrepreneurial intention, and 2) the influence of entrepreneurial passion on entrepreneurial intention. The sampling technique used is convenience sampling. Data collection was conducted through a questionnaire distributed via Google Forms to 150 respondents. Data analysis was performed using SmartPLS 4.0. The sample consisted of undergraduate management students from the Faculty of Economics and Business at Tarumanagara University who had taken entrepreneurship courses. The findings of this study are: 1) role models have a positive and significant influence on entrepreneurial intention, and
2) entrepreneurial passion also has a positive and significant influence on entrepreneurial intention.
Keywords: Role model, entrepreneurial passion, entrepreneurial intention
ABSTRAK: Tujuan dari penelitian ini adalah untuk menguji beberapa hasil, yaitu 1) pengaruh role model terhadap entrepreneurial intention, 2) pengaruh entrepreneurial passion terhadap entrepreneurial intention. Teknik pengambilan sampel menggunakan convenience sampling. Pengambilan data dilakukan menggunakan kuisioner melalui google form sebanyak 150 responden. Teknik analisis data menggunakan SmartPLS 4.0. Sampel dalam penelitian ini merupakan mahasiswa sarjana manajemen Fakultas Ekonomi dan Bisnis Universitas Tarumanagara yang telah mengambil mata kuliah kewirausahaan. Hasil dari penelitian ini adalah 1) role model berpengaruh positif dan signifikan terhadap entrepreneurial intention, 2) entrepreneurial passion berpengaruh positif dan signifikan terhadap entrepreneurial intention.
Kata kunci: Role model, entrepreneurial passion, entrepreneurial intentio
PENGARUH KEPUASAN PELANGGAN DAN KUALITAS PELAYAN DENGAN KEPERCAYAAN MEREK SEBAGAI VARIABEL ,EDIASI TERHADAP NIAT BELI ULANG PENGGUNA TOKOPEDIA DI JAKARTA
No full textAbstract:
The purpose of this research is to determine the influence of Customer Satisfaction and Service Quality on the Repurchase Intention of Tokopedia students in Jakarta with Brand Trust as a mediating variable. This research uses a purposive sampling method with non- probability sampling technique. The author collected 205 respondents for this research from student users of Tokopedia in Jakarta. Existing data was collected directly through surveys distributed via Google Form. Responses were analyzed using Smart PLS 4.0 software. The research results show that Customer Satisfaction has a significant influence on Repurchase Intention, while Service Quality does not have a significant influence on Repurchase Intention. This research also shows that Brand Trust mediates the relationship between Customer Satisfaction and Service Quality on Repurchase Intention.
Keywords: Tokopedia, Customer Satisfaction, Service Quality, Brand Trust, Repurchase Intention.
Abstrak
Tujuan penelitian ini untuk mengetahui pengaruh Kepuasan Pelanggan dan Kualitas Pelayanan terhadap Niat Beli Ulang pengguna Tokopedia di Jakarta dengan Kepercayaan Merek sebagai variabel mediasi. Penelitian ini menggunakan metode non-probability sampling dengan teknik purposive sampling. Penulis mengumpulkan 205 responden untuk penelitian ini dari pengguna Tokopedia di Jakarta. Data yang ada dikumpulkan secara langsung melalui survei yang disebarkan melalui google form. Respons dianalisis menggunakan software Smart PLS 4.0. Hasil penelitian menunjukkan Kepuasan Pelanggan memiliki pengaruh signifikan terhadap Niat Beli Ulang sedangkan Kualitas Pelayanan tidak memiliki pengaruh signifikan terhadap Niat Beli Ulang. Penelitian ini juga menunjukkan bahwa Kepercayaan Merek memediasi hubungan antara Kepuasan Pelanggan dan Kualitas Pelayanan terhadap Niat Beli Ulang.
Kata kunci: Tokopedia, Kepuasan Pelanggan, Kualitas Pelayanan, Kepercayaan Merek, Niat Beli Ulang
Modeling Night and Daylighting Toll Road Tunnel Using Dialux to Compare the Performance of HPS and LED Lamp
No full textIn toll road tunnels, the lighting at the threshold zone must balance the brightness of the access zone with natural light. Therefore, artificial lighting is strategically placed in that area to match the brightness to the intensity of natural light. This balance shifts during nighttime to ensure uniform brightness throughout the tunnel, equivalent to street lighting. Additionally, a significant amount of power is required to realize this artificial lighting. Two lamp technologies are used for tunnel lighting: HPS lamps with low energy efficiency and LED lamps with better energy efficiency. The challenge is determining artificial lighting in the threshold zone using energy-efficient lamps. To address this issue, simulations were conducted to compare the two lamp types applied in tunnels to achieve the most significant power savings. This research creates a model of toll road tunnel lighting using DIALux software better to understand the characteristics of toll road tunnel lighting using HPS and LED lamps. The SNI and ANSI/IES are the standards used. The Cisumdawu tunnel is used as the case study. The simulation results show that the luminance in the interior zone using LED or HPS lamps meets the SNI standard. Using LED lamps results in higher luminance with less power than using HPS. This discovery can improve energy efficiency in tunnel environments and contribute to lighting solutions for transportation infrastructur
PENGARUH KOMPETENSI KEWIRAUSAHAAN, SOCIAL MEDIA MARKETING, DAN LOKASI USAHA TERHADAP KEBERHASILAN USAHA FOODS AND BEVERAGES DI KELAPA GADING
No full text(A) Bryan Nathanael Kunawan (115180387)
(B) THE INFLUENCE OF ENTREPRENEURIAL COMPETENCE, SOCIAL
MEDIA MARKETING, AND BUSINESS LOCATION ON THE SUCCESS OF
FOOD AND BEVERAGES BUSINESSES IN KELAPA GADING
(C) 113 pages, 20 tables, 6 images
(D) Entrepreneurship
(E) Abstract: This study aims to examine the influence of factors such as
Entrepreneurial Competence, Social Media Marketing, and Business Location on
the success of foods and beverages businesses in Kelapa Gading. The study employs
a quantitative approach, collecting data from 226 respondents who are business
owners in the foods and beverages sector in Kelapa Gading. A purposive sampling
method was used, as the sample respondents were selected based on specific
criteria. The results indicate that Entrepreneurial Competence has a negative effect
on business success, Social Media Marketing also has a negative effect on business
success, and Business Location has a positive effect on business success. These
findings suggest that entrepreneurs in the foods and beverages sector in Kelapa
Gading have yet to fully maximize their entrepreneurial skills to innovate their
offerings to the public, have not deeply explored digital marketing via social media,
which is not fully optimized in this aspect, but the business location is quite strategic
for gaining visibility and accessibility among consumers.
(F) References (46)
(G) Louis Utama, S.E., M.M.
(A) Bryan Nathanael Kunawan (115180387)
(B) PENGARUH KOMPETENSI KEWIRAUSAHAAN, SOCIAL MEDIA
MARKETING, DAN LOKASI USAHA TERHADAP
KEBERHASILAN USAHA FOODS AND BEVERAGES DI KELAPA
GADING
(C) 113 halaman, 20 tabel, 6 gambar
(D) Kewirausahaan
(E) Abstrak: Penelitian ini bertujuan untuk menguji pengaruh dari faktor-faktor
seperti Kompetensi Kewirausahaan, Social Media Marketing, dan Lokasi Usaha
terhadap Keberhasilan Usaha Foods and Beverages di Kelapa Gading. Penelitian
ini menggunakan pendekatan kuantitatif dengan mengumpulkan data dari
responden sebanyak 226 responden pada pemilik usaha yang bergerak di bidang
foods and beverages di Kelapa Gading. Penelitian ini menggunakan metode
purposive sampling karena sampel responden yang diambil berdasarkan kriteriakriteria
tertentu.
Hasil
penelitian
menunjukkan
bahwa
Kompetensi
Kewirausahaan
berpengaruh
negatif terhadap Keberhasilan Usaha, Social Media Marketing
berpengaruh negative terhadap Keberhasilan Usaha, dan Lokasi Usaha berpengaruh
positif terhadap Keberhasilan Usaha. Hasil penelitian tersebut menunjukkan bahwa
para wirausahawan yang bergerak di bidang usaha foods and beverages di Kelapa
Gading masih belum memaksimalkan kemampuan dalam keahlian berwirausaha
untuk melakukan inovasi penawaran yang ditawarkan ke masyarakat, belum
mendalami pemasaran digital via media sosial sehingga kurang dimaksimalkan
dalam aspek ini, tetapi lokasi usaha cukup strategis untuk mendapatkan visibilitas
dan aksesibilitas dari kalangan konsumen.
(F) References (46)
(G) Louis Utama, S.E., M.M
PENGARUH PENGALAMAN MEREK TERHADAP KECINTAAN PADA MEREK KRISPY KREME DENGAN KEASLIAN MEREK SEBAGAI VARIABEL MEDIASI
No full text(A) CHRISTOPHER STEVEN WIDODO (115210289)
(B) THE INFLUENCE OF BRAND EXPERIENCE ON BRAND LOVE OF
KRISPY KREME WITH BRAND AUTHENTICITY AS A MEDIATION
VARIABLE
(C) xv + 86 pages, 2024, 24 tables, 6 pictures, 8 attachments
(D) MARKETING MANAGEMENT
(E) Abstract: The purpose of this research is to determine the influence of
brand experience and brand authenticity on brand love, the influence of
brand experience on brand authenticity, and the influence of brand
experience on brand love in Krispy Kreme consumers with brand
authenticity as a mediating variable. The population of this research is all
Krispy Kreme consumers in Jakarta and the sample selection used
purposive sampling and the sample size was 100 respondents domiciled
in Jakarta. This research uses primary data obtained by distributing
questionnaires online using Google forms. The data analysis technique
uses PLS-SEM with the help of the SmartPLS program. The research
results directly show that brand experience and brand authenticity
influence brand love. Brand experience influences brand authenticity.
Brand experience influences brand love among Krispy Kreme consumers
with brand authenticity as a mediating variable.
Keywords: Brand Experience, Brand Authenticity, Brand Love
(F) Reference list: 65 (2013-2024)
(G) Richard Andrew, S.E., M.M.
(A) CHRISTOPHER STEVEN WIDODO (115210289)
(B) THE INFLUENCE OF BRAND EXPERIENCE ON BRAND LOVE OF
KRISPY KREME WITH BRAND AUTHENTICITY AS A MEDIATION
VARIABLE
(C) xv + 86 pages, 2024, 24 tables, 6 pictures, 8 attachments
(D) MARKETING MANAGEMENT
(E) Abstract: The purpose of this research is to determine the influence of
brand experience and brand authenticity on brand love, the influence of
brand experience on brand authenticity, and the influence of brand
experience on brand love in Krispy Kreme consumers with brand
authenticity as a mediating variable. The population of this research is all
Krispy Kreme consumers in Jakarta and the sample selection used
purposive sampling and the sample size was 100 respondents domiciled
in Jakarta. This research uses primary data obtained by distributing
questionnaires online using Google forms. The data analysis technique
uses PLS-SEM with the help of the SmartPLS program. The research
results directly show that brand experience and brand authenticity
influence brand love. Brand experience influences brand authenticity.
Brand experience influences brand love among Krispy Kreme consumers
with brand authenticity as a mediating variable.
Keywords: Brand Experience, Brand Authenticity, Brand Love
(F) Reference list: 65 (2013-2024)
(G) Richard Andrew, S.E., M.M
PENGARUH PRODUCT QUALITY, PRICE, PAYMENT, DAN DELIVERY TERHADAP CUSTOMER SATISFACTION UNIQLO DI JAKARTA
No full text(A) CINDY EMILIA HALIM (115200230)
(B) THE INFLUENCE OF PRODUCT QUALITY, PRICE, PAYMENT, AND
DELIVERY ON CUSTOMER SATISFACTION UNIQLO IN JAKARTA
(C) xvi + 62 Pages + 26 Tables + 8 Pictures + 8 Attachments
(D) MARKETING MANAGEMENT
Abstract: Based on a survey conducted among Uniqlo customers in
Jakarta, it can be seen that customer satisfaction is an important factor in
maintaining business sustainability in the fashion industry, including for
global brands such as Uniqlo. To increase satisfaction, it is important to
understand the influence of factors such as product quality, price, payment,
and delivery. This research aims to examine the influence of these factors
on Uniqlo customer satisfaction in Jakarta. Data was collected through
distributing online questionnaires with the sampling technique using
purposive sampling, involving 80 respondents who were Uniqlo customers,
the data was analyzed using SmartPLS4. The results showed that product
quality, payment, and delivery have a positive and significant influence on
Uniqlo's customer satisfaction in Jakarta. Meanwhile, price does not have
a significant effect on customer satisfaction. This shows that Uniqlo
customers prioritize product quality, payment, and reliable delivery over
price. Uniqlo is advised to continue to improve product quality, payment,
and delivery, and evaluate pricing strategies to stay relevant to customer
preferences.
(E) Keywords: Customer Satisfaction, Product Quality, Price, Payment,
Delivery.
(F) Reference list: 70 (1980 - 2024)
(G) Dr. Tommy Setiawan Ruslim, S.E., M.M.
(A) CINDY EMILIA HALIM (115200230)
(B) PENGARUH PRODUCT QUALITY, PRICE, PAYMENT, DAN
DELIVERY TERHADAP CUSTOMER SATISFACTION UNIQLO DI
JAKARTA
(C) xvi + 62 Halaman + 26 Tabel + 8 Gambar + 8 Lampiran
(D) MANAJEMEN PEMASARAN
Abstrak: Berdasarkan survei yang dilakukan pada pelanggan Uniqlo di
Jakarta, dapat diketahui bahwa kepuasan konsumen merupakan faktor
penting dalam mempertahankan keberlanjutan bisnis di industri fashion,
termasuk bagi merek global seperti Uniqlo. Untuk meningkatkan kepuasan,
penting memahami pengaruh faktor seperti kualitas produk, harga,
pembayaran, dan pengiriman. Penelitian ini bertujuan untuk menguji
pengaruh faktor-faktor tersebut terhadap kepuasan konsumen Uniqlo di
Jakarta. Data dikumpulkan melalui penyebaran kuesioner online dengan
teknik pengambilan sampel nya menggunakan purposive sampling,
melibatkan 80 respondenyang merupakan pelanggan Uniqlo, data dianalisis
dengan menggunakan SmartPLS4. Hasil penelitian menunjukkan bahwa
product quality, payment, dan delivery memiliki pengaruh yang positif dan
signifikan terhadap customer satisfaction Uniqlo di Jakarta. Sementara itu,
price tidak berpengaruh secara signifikan terhadap customer satisfaction.
Ini menunjukkan bahwa pelanggan Uniqlo lebih mengutamakan kualitas
produk, pembayaran, dan pengiriman yang andal dibandingkan harga.
Uniqlo disarankan untuk terus meningkatkan kualitas produk, pembayaran,
dan pengiriman, serta mengevaluasi strategi harga agar tetap relevan dengan
preferensi pelanggan.
(E) Kata Kunci: Kepuasan Konsumen, Kualitas Produk, Harga, Pembayaran,
Pengiriman.
(F) Daftar Acuan: 70 (1980 - 2024)
(G) Dr. Tommy Setiawan Ruslim, S.E., M.M
PENGARUH JIWA KEWIRAUSAHAN DAN INOVASI PRIBADI TERHADAP KEBERHASILAN USAHA PADA UMKM KULINER DI KELAPA GADING DENGAN JARINGAN SOSIAL SEBAGAI VARIABEL MODERASI
No full text(A) CORNELLIUS KUNTA ADJIE (115210120)
(B) THE INFLUENCE OF ENTREPRENEURIAL SPIRIT AND PERSONAL
INNOVATION ON BUSINESS SUCCESS IN CULINARY MSMEs IN KELAPA
GADING WITH SOCIAL NETWORKS AS A MODERATING VARIABLE
(C) XVI +80,23 tabel,7 gambar , 5 lampiran
(D) ENTREPRENEUR
(E) Abstract:
This study aims to determine the influence of entrepreneurial spirit, personal
innovation, and social networks on the success of culinary MSMEs in Kelapa
Gading. The sample used in this study consists of 110 respondents who own MSME
businesses in Kelapa Gading. The criteria for respondents include business owners
with or without prior entrepreneurial experience. The data were processed using
PLS-SEM. Data collection was conducted through questionnaires distributed
online via Google Forms. The results of this study indicate that: 1) there is an
influence of entrepreneurial spirit on the success of MSMEs, 2) there is an
influence of personal innovation on the success of MSMEs, 3) there is an influence
of entrepreneurial spirit on the success of MSMEs moderated by social network
ties, and 4) there is no influence of personal innovation on the success of MSMEs
moderated by social network ties.
(F) Reference: 46 (1985-2024)
(G) Oey Hannes Widajaja S.E., M.M., MIKOM.
(A) CORNELLIUS KUNTA ADJIE (115210120)
(B) PENGARUH JIWA KEWIRAUSAHAN DAN INOVASI PRIBADI TERHADAP
KEBERHASILAN USAHA PADA UMKM KULINER DI KELAPA GADING
DENGAN JARINGAN SOSIAL SEBAGAI VARIABEL MODERASI
(C) XVI +80,23 tabel,7 gambar , 5 lampiran
(D) KEWIRAUSAHAAN
(E) Abstrak:
Penelit ian ini bertujuan untuk mengetahui pengaruh jiwa kewirausahaan,inovasi
pribadi dan jaringan sosial terhadap keberhasilan usaha UMKM kuliner di Kelapa
Gading.Sampel yang digunakan dalam penelit ian ini sebanyak 110 responden
yang memiliki usaha UMKM di Kelapa Gading.Kriteria responden adalah pemilik
yang sudah memiliki pengalaman berwirausaha maupun t idak memiliki
pengalaman berwirausaha.Data ini diolah menggunakan PLS_SEM. Metode
pengumpulan data menggunakan kuesioner yang disebarkan online melalui
Google Form.Hasil penelit ian ini menunjukkan bahwa 1) terdapat pengaruh jiwa
kewirausahaan terhadap keberhasilan usaha UMKM, 2) terdapat pengaruh inovasi
pribadi terhadap keberhasilan usaha UMKM, 3) terdapat pengaruh jiwa
kewirausahaan terhadap keberhasilan usaha UMKM dimoderasi ikatan jaringan
sosial, 4) tidak terdapat pengaruh inovasi pribadi terhadap kberhasilan usaha
UMKM dimoderasi ikatan jaringan sosial.
(F) Daftar Pustaka: 46 (1985-2024)
(G) Oey Hannes Widajaja S.E., M.M., MIKOM
ANALISIS MANAJEMEN KINERJA DENGAN MENERAPKAN KOMUNIKASI EFEKTIF DALAM MENINGKATKAN KINERJA PEGAWAI MELALUI KEPEMIMPINAN YANG INSPIRATIF
No full textAbstract:
This study aims to analyze performance management in implementing effective communication that contributes to improving employee performance through inspirational leadership. In the context of an organization, effective communication is the key to creating a productive and harmonious work environment. This study uses a qualitative approach with an interview method to collect data from employees in a private company. The results of the study indicate that there is a positive relationship between effective communication and employee performance, where inspirational leadership acts as a mediator in the relationship. Employees who feel inspired by their leaders tend to be more motivated and committed to their tasks, which in turn improves the overall performance of the organization. These findings suggest that organizations need to focus on developing leaders' communication skills and creating an inspirational leadership culture to achieve better performance goals. Thus, this study contributes to the development of performance management theory and leadership practices in the context of modern organizations.
Abstrak:
Penelitian ini bertujuan untuk menganalisis manajemen kinerja dengan menerapkan komunikasi efektif yang berkontribusi terhadap peningkatan kinerja pegawai melalui kepemimpinan yang inspiratif. Dalam konteks organisasi, komunikasi yang efektif menjadi kunci untuk menciptakan lingkungan kerja yang produktif dan harmonis. Penelitian ini menggunakan pendekatan kualitatif dengan metode wawancara untuk mengumpulkan data dari pegawai di sebuah perusahaan swasta. Hasil penelitian menunjukkan bahwa terdapat hubungan positif antara komunikasi efektif dan kinerja pegawai, di mana kepemimpinan yang inspiratif berperan sebagai mediator dalam hubungan tersebut. Pegawai yang merasa terinspirasi oleh pemimpin mereka cenderung lebih termotivasi dan berkomitmen terhadap tugas mereka, yang pada gilirannya meningkatkan kinerja keseluruhan organisasi. Temuan ini menyarankan bahwa organisasi perlu fokus pada pengembangan keterampilan komunikasi pemimpin serta menciptakan budaya kepemimpinan yang inspiratif untuk mencapai tujuan kinerja yang lebih baik. Dengan demikian, penelitian ini memberikan kontribusi bagi pengembangan teori manajemen kinerja dan praktik kepemimpinan dalam konteks organisasi modern