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De invloed van een fear appeal en het identifiable victim effect in vaccinatiecommunicatie op de vaccinatiebereidheid van ouders voor hun zuigelingen tegen het rotavirus in Nederland.
No full textDeze masterscriptie onderzoekt de invloed van een fear appeal (angstboodschap) en het identifiable victim effect (een persoonlijk slachtofferverhaal) op de vaccinatiebereidheid van ouders voor hun zuigelingen tegen het rotavirus. In een experiment met 120 deelnemers werd een flyer over het rotavirus gemanipuleerd op deze twee elementen. De resultaten tonen aan dat fear appeals de risicoperceptie van het virus verhogen, maar geen invloed hebben op de daadwerkelijke vaccinatiebereidheid of angst voor het vaccin. Het identifiable victim effect had geen significante invloed op enige variabele. Ook werd geen interactie-effect tussen beide strategieën gevonden. De studie concludeert dat het benadrukken van dreiging cognitieve verwerking kan stimuleren, maar zonder handelingsperspectief leidt dit niet tot gedragsintentie. Voor effectieve vaccinatiecommunicatie is vertrouwen, self-efficacy en contextbewuste framing cruciaal. Toekomstig onderzoek moet zich richten op multimodale en doelgroepgerichte strategieën die aansluiten bij culturele en maatschappelijke contexten
Sustainability in the Fashion Industry
No full textThe fashion industry is one of the most environmentally and socially impactful sectors worldwide. As awareness of climate change, ethical labor practices, and overconsumption grows, sustainability has evolved from a niche concern into a mainstream expectation. In response, fashion brands are under increasing pressure to communicate sustainability as a core part of their brand identity. However, implementing this authentically and strategically remains complex – especially given consumer skepticism, regulatory demands, and operational contradictions.
This thesis examines how sustainable fashion brands communicate sustainability as part of their brand identity, and what strategies and challenges shape this process. To investigate this, a qualitative research design was employed, combining semi-structured expert interviews, brand documents, and webinars. The interview transcripts were thematically analyzed using ATLAS.ti, while brand documents and webinars – accessible only online – were analyzed manually. The findings were interpreted through the lenses of Corporate Social Responsibility, the Triple Bottom Line, the Brand Identity Prism, and narrative theory.
The findings reveal that sustainability is increasingly positioned as a central element of brand identity, rather than a marketing add-on. Brands use emotional storytelling, value-driven communication, and educational efforts to translate complex sustainability goals into accessible narratives. While transparency and authenticity are crucial for building trust, they are difficult to maintain in a profit-driven and highly scrutinized environment. Brands also face tension between ambition and feasibility, especially when navigating greenwashing risks or adapting to new regulations. In this context, external frameworks such as the Corporate Sustainability Reporting Directive (CSRD) and the Green Claims Directive (GCD) are viewed not only as compliance tools but also as opportunities to build credibility.
This research contributes to a deeper understanding of sustainability branding as a dynamic negotiation between ethics, strategy, and communication. It calls for more nuanced brand narratives, stronger cross-sector alignment, and a recognition of branding as a site of both meaning making and responsibility in sustainable transitions.
Keywords: Sustainable fashion, brand identity, sustainability communication, Corporate Social Responsibilit
Retaining an accessible rural community through naoberschap; Study of the potential of different community transport scheme types in overcoming transport-related social exclusion in the Achterhoek
No full textReclining accessibility levels in Dutch rural regions may lead to transport-related social exclusion amongst vulnerable social groups. In this thesis, it was researched in what way different types of community transport, such as community minibus services and social car schemes, may contribute to overcoming transport limitations leading to transport-related social exclusion.
The research was conducted in the case region of the rural Achterhoek region, whilst zooming in on specific initiatives there. Meanwhile, a mixed-methods set-up was used, combining secondary quantitative data analysis on the level of transport-related social exclusion in the region with primary qualitative data in the form of interviews with community transport users, policymakers, and representatives of community transport initiatives.
Results drawn-up based on these data show that transport-related social exclusion is present in the Achterhoek. Furthermore, it comes forward that social car schemes are effective at overcoming specific limitations because of the flexibility of the services. For community minibus schemes, such a contribution remains limited to individual cases. Therefore, it can be concluded that community transport holds relevance for overcoming transport limitations experienced by vulnerable individuals, with the social car scheme type being most effective at addressing individual limitations and preventing social exclusion
Towards engaged employees: A quantitative research on the effects of inclusive leadership on work engagement and the roles of leader trust and psychological safety
No full textThis study aims to examine the relationship between inclusive leadership and employee work engagement, with a specific focus on the mediating roles of leader trust and psychological safety. Grounded in social exchange theory (SET), the research suggests that inclusive leadership raises a supportive work environment that strengthens employees’ trust in their leader and enhances psychological safety, which in turn promotes greater work engagement. A cross-sectional design (n = 333) was used to collect data from employees across various industries. Regression analysis was conducted using PROCESS (Model 4) to test the proposed parallel mediation model. The results reveal that inclusive leadership is positively associated with work engagement and that this relationship is significantly mediated by both leader trust and psychological safety. These findings highlight the importance of inclusive leadership in creating trusting and psychologically safe work environments that promote work engagement. This study contributes to the literature on inclusive leadership and work engagement by clarifying the underlying psychological mechanisms, and it offers practical insights for organizations aiming to improve employee well-being and performance through inclusive leadership practices
Can age determine whether the use of English as a foreign language in Dutch charity advertising is effective?
No full textAge can be an essential consumer characteristic to consider in marketing, as well as the
language that is used. For charity advertising, the emotionality of advertisements is crucial to reach advertising goals. This study focuses on the potential influence of age on the
effectiveness of charity advertising in English (as a foreign language) in the Netherlands. In
the between-subjects experiment, participants were asked to express their attitude and
donation intention towards and comprehension of a Dutch (first language) or English (foreign language) advertisement, and how emotional the advertisement was to them. The results showed no clear effect of language (Dutch or English) or age on the attitude and donation intention of the participants and the comprehensibility and emotionality of the advertisement. Concluded is that age is not essential for determining whether English in Dutch charity advertising is effective, since both languages proved to be mostly equally (in)effective regardless of age
Over het Dionysische vreemde in Nietzsches’ Die Geburt der Tragödie
No full textDit onderzoek betreft Die Geburt der Tragödie (1872) en het late voorwoord: Versuch einer Selbstkritik (1886), geschreven door de Duitse filosoof, filoloog, componist en dichter Friedrich Wilhelm Nietzsche (1844-1900). De aandacht zal gericht zijn op Nietzsches’ Dionysus (Διόνυσος), de Griekse vreemdeling-god die de mens betovert om “op te gaan in een vreemde natuur”. De betekenis hiervan wordt onderzocht door de mythe te bespreken en door het Dionysische uit 1872 in verband te brengen met het vreemde uit het 1886 voorwoord. Het blijkt dat het Dionysische betrekking heeft op het doorbreken van het principium individuationis, de gemeenschappelijke extase en eenwording met de natuur en andere wezens. Het zijn aspecten die onmogelijk in een conventionele discursieve taal tot uitdrukking kunnen worden gebracht
Media, risicoperceptie en bestuur: een kwantitatieve analyse van veiligheidsbeleid bij professionele sportevenementen. Een toetsend onderzoek naar de invloed van media op risicopercepties, inclusief beleidsreacties, ter bevordering van effectief veiligheidsbeleid rondom (mogelijke) incidenten bij professionele sportevenementen
No full textVeiligheidsincidenten bij professionele sportevenementen krijgen veel media-aandacht, vooral via risicocommunicatie. Volgens framing- en identificatiegerichte theorieën beïnvloedt dit risicopercepties, wat beleidsmakers (overheidsactoren) in een politiek probleem plaatst; balanceren tussen responsief en rationeel bestuur. Dit is echter beperkt empirisch onderzocht. Dit onderzoek combineert daarom een online-enquête (n = 219) en kwantitatieve inhoudsanalyse (n = 22) om deze relaties te toetsen. Resultaten tonen dat blootstelling en intensiteit van media(framing) in risicocommunicatie de individuele risicopercepties sterk beïnvloeden (cognitieve mechanismen). Bij de informatieve mechanismen verhoogt informatieve communicatie risicopercepties; empathie verlaagt deze bij. Socioculturele mechanismen hebben geen invloed. Al wijzen indicaties op sterkere media-invloed bij leden van supportersgroepen. Bijhorende beleidsreacties voldoen verder aan de voorwaarden juridische legitimiteit en zichtbaarheid, maar niet aan ‘evidence based’, proportionaliteit en participatie. Bovendien zijn beleidsmakers weinig zichtbaar in het publieke debat, gegeven de beperkte mediaberichten. In de nieuwe (media)realiteit, met snelle en interactieve berichtgeving, resulteert dit tot de risico-regelreflex: disproportionele maatregelen onder publieke druk. Beleidsmakers moeten daarom media strategischer integreren door mediawijsheid te versterken en een krachtigere rol als mediatype te vervullen. Media zijn immers niet een “context”, maar ‘coproducenten’ van risicopercepties, die de risico-regelreflex kunnen dempen. Dit maakt media-integratie een nieuwe voorwaarde voor effectief veiligheidsbeleid
The Influence of Cross-Border Acquisitions on Firm Performance: Examining the Moderating Role of International Board Interlocks
No full textCross-border acquisitions represent an essential strategy for firms seeking global expansion and
competitive advantage. Despite their benefits, cross-border acquisitions present challenges,
including cultural and institutional disparities that enhance information asymmetry and
uncertainty. This study investigates the impact of cross-border acquisitions on firm performance
and examines whether international board interlocks moderate this relationship. Using an event
study methodology, 488 acquisition announcements from publicly listed firms between 2010
and 2020 were analysed through regression analysis. The findings reveal that cross-border
acquisitions are associated with significantly lower firm performance compared to domestic
acquisitions, confirming the hypothesis that cross-border acquisitions face greater complexities.
However, the hypothesized positive moderation effect of international board interlocks was not
supported. While interlocked boards provide access to valuable networks and resources, their
effectiveness in mitigating cross-border challenges may depend on additional contextual factors.
This study contributes to prior research on signalling theory by emphasizing the role of signal
alignment with institutional expectations in the cross-border acquisition context. In addition,
this study contributes to impression management theory by highlighting the role of international
board interlocks in shaping stakeholder perceptions and addressing acquisition complexities,
underscoring their potential as strategic tools
Gebaren en overtuiging: Hoe verwerkingsroutes de rol van handgebaren beïnvloeden bij de overtuigingskracht van een spreker in een webinar.
No full textIn online visuele communicatie, zoals webinars en videogesprekken, speelt niet alleen de inhoud, maar ook de manier van presenteren een rol. Deze experimentele studie onderzoekt de invloed van handgebaren op de overtuigingskracht van een spreker binnen een digitale context, met aandacht voor het Elaboration Likelihood Model (ELM). In een 2 (wel/geen handgebaren) x 2 (centrale/perifere verwerking) design bekeken deelnemers een korte webinar over crisiscommunicatie. De spreker gebruikte in de ene versie wel handgebaren en in de andere niet; vooraf kregen deelnemers instructies om de boodschap centraal of perifeer te verwerken. Resultaten tonen dat handgebaren de waargenomen geloofwaardigheid, competentie en likeability significant verhoogden, onafhankelijk van de verwerkingsroute. Dit suggereert dat gebaren in online communicatie zowel als visuele heuristiek als inhoudelijke ondersteuning werken. De studie benadrukt dat non-verbale signalen ook via een scherm overtuigingskracht vergroten
Shaping active mobility in Dutch cities
No full textActive mobility is increasingly promoted as a response to societal challenges such as climate change, urban congestion, and public health. Despite this growing attention, it remains unclear to what extent municipalities design and implement coherent and consistent policies for walking and cycling. This thesis addresses this gap by examining active mobility policies in the twenty largest municipalities of North-Brabant and Gelderland through a Qualitative Comparative Analysis (QCA), complemented by in-depth case studies that provide further contextual understanding.
The findings indicate that institutional preconditions such as structural funding, political-administrative support, and intergovernmental collaboration are necessary for policy success, but not sufficient on their own. Instead, different combinations of institutional and social factors create multiple pathways to effective outcomes. Social dimensions, particularly inclusivity, participation, and behavioral change, prove decisive in distinguishing policies with lasting legitimacy from those that remain primarily technocratic exercises. By integrating these insights, the study contributes to theories of policy coherence and consistency, highlighting the importance of balancing institutional strength with social legitimacy in the pursuit of sustainable active mobility policies