Open Journal System Universiti Malaysia Kelantan
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Exploring the Role of Education on the Entrepreneurial Motivations of Academic Spin-offs’ Founders
No full textAcademic spin-offs are increasingly assuming a relevant role in the social and economic contexts. However, only a few studies have looked at the specific role of human capital in these organisations. The contradictory dimension in human capital is the role of the founder’s education, in which some studies have revealed the relationship between entrepreneurial motivation and education levels. Other studies indicated that these two variables are uncorrelated. Hence, this study seeks to explore and understand the reasons for these contradictory results by conducting case studies using in-depth interviews on six Portuguese academic spin-offs. The findings have allowed us to understand causes and difficulties experienced by Ph.D. students to create new ventures. Furthermore, they also have allowed us to explore the importance of complementary professional and technical training in entrepreneurial motivations
Online Store Image towards Perceived Risks in Online Shopping
No full textConsumers perceive a range of risks in online shopping, especially when compared to shopping in conventional stores. Customers tend to avoid online shopping if consumers perceive a certain number of risks. Several studies have indicated that positive online store image can reduce perceived risks. Nonetheless, only a handful of studies have determined the correlations between online store image and dimensions of perceived risks in online shopping. Therefore, this study identified the significant relationships between online store image and eight types of perceived risks. A total of 330 responses were gathered from experienced Malaysian online consumers, which were then analyzed using SPSS software. The findings indicated that online store image had significantly negative association with financial, product performance, time or convenience, psychological, social, and after-sale risks. This paper offers significant insights into online purchase platform providers, online retailers, and online marketers about the importance of online store image that can minimize the dimensions of perceived risks
RITUAL DALAM CERITA RAKYAT DI MUKIM BEBAR, PEKAN, PAHANG, MALAYSIA
No full textAbstrak
Cerita rakyat berkembang dari generasi ke generasi dan disampaikan melalui lisan sehingga cerita rakyat dikenali sebagai sastera rakyat naratif nusantara. Cerita rakyat dianggap sebagai media hiburan pada zaman dahulu yang sarat dengan nilai-nilai pengajaran. Namun begitu, jika cerita rakyat difahami dan diteliti ia mempunyai hubung kait antara kehidupan masyarakat dengan kebudayaan masyarakatnya seperti kepercayaan, sistem kekeluargaan dan ekonomi. Namun, kini cerita rakyat semakin kurang mendapat tempat di hati generasi kerana kewujudan teknologi moden. Lantaran itu, kajian ini bertujuan mengenalpasti dan membincangkan ritual yang terkandung dalam cerita rakyat di Mukim Bebar Pekan, Pahang. Seterusnya, kajian ini juga menggunakan landasan teori fungsionalisme bagi analisis perbincangan. Metodologi kajian adalah secara kualitatif melalui kajian kerja lapangan iaitu kaedah temu bual berstruktur yang melibatkan tukang-tukang cerita di Mukim Bebar Pekan, Pahang. Hasil kajian mendapati ritual yang terdapat dalam cerita rakyat di Mukim Bebar Pekan, Pahang mempunyai hubung kait yang rapat dengan kebudayaan masyarakat Melayu dan masih diaplikasikan dalam kehidupan sesetengah masyarakat di kampung tersebut hingga ke hari ini.
Abstract
Folklore grows from generation to generation and is conveyed orally until it is known as folk narrative literature of the archipelago. Folklore was known as an entertainment medium in ancient times laden with teaching values. Folklore has a relation between the life of the community and the culture of the community, projected through beliefs, family system and economy. However, folktales are now less appreciated as among the younger generation, mostly due to the modern technology advancement. This study aims at identifying and discussing the rituals contained in the folklore collected at Mukim Bebar Pekan, Pahang. This study also uses the theoretical foundation of functionalism in the discussions and analyses. The research methods employed are qualitative and a fieldwork involving a structured interview method of the storytellers in Mukim Bebar Pekan, Pahang. It can be concluded that there is a close relation between the community and its culture where some rituals are still being practiced in the lives of some people in the village, even up to now
WARISAN PERUBATAN TRADISIONAL DALAM SENI SILAT DI KELANTAN, MALAYSIA
No full textAbstrakSilat merupakan seni mempertahankan diri yang terkenal dalam kalangan masyarakat Melayu dan tersebar luas di Nusantara. Namun, tidak semua dalam kalangan masyarakat mengetahui tentang adanya proses perubatan secara tradisional di dalam persilatan dan kedua-duanya amat memerlukan antara satu sama lain. Dalam erti kata lain, perubatan tradisional dalam seni silat telah bergerak seiring dengan pembelajaran ilmu silat dan berfungsi sebagai ikhtiar untuk menyembuhkan pelbagai jenis penyakit. Aktiviti perubatan tradisional di dalam persilatan ini juga masih lagi diamalkan di Kelantan, yang juga terkenal dengan ritual perubatan melalui seni persembahan seperti Main Puteri dan Mak Yong. Walau bagaimanapun proses perubatan dalam seni silat yang dikaji berbeza dengan Main Puteri dan Mak Yong di mana ia tidak dipertontonkan di hadapan khalayak ramai. Mengungkap secara lebih mendalam mengenai perubatan dalam seni silat, pengkaji akan menerangkan objektif kajian ini iaitu apakah jenis penyakit yang dialami oleh pesakit dan bagaimana proses perubatan dilakukan oleh gurulatih. Di samping itu, pengkaji telah menjalankan kaedah pemerhatian serta pemerhatian secara ikut serta dan menemubual beberapa orang gurulatih seni silat itu sendiri.
AbstractSilat is an art of self-defense that is well known among the Malay community and is widespread throughout the Malay Archipelago. However, the society might not be aware that in silat there is a practice of traditional healing and both need one another. In other words, traditional healing in silat have been moving along with the learning aspect of the martial art and serves as an effort to cure several illnesses suffered by a patient. Silat healing activities are still being practiced in Kelantan, which is known for its traditional healing rituals through the performance of Main Teri and Mak Yong. The healing process in the Seni Silat Pusaka Gayong Malaysia, Kelantan branch is different from Main Teri and Mak Yong and can’t be shown to the public. In looking deeper into the healing process in silat, the researcher analyses the objectives of this study which covered the types of illnesses experienced by patients and how healing processes were done by the ‘gurulatih’. The research was conducted using the participant-observation method and interviews with a few silat ‘gurulatih’
 
LEVEL OF READINESS AND ACCEPTANCE OF MAINSTREAM TEACHERS TOWARDS THE IMPLEMENTATION OF INCLUSIVE EDUCATION IN LEARNING DISABILITY
No full textAbstractInclusive Education Program (IEP) is a challenging educational transformation as the teachers who are involved in it need to equip themselves with a strong field of knowledge, sound teaching skills as well as commendable attitudes. This study aims to examine the state of readiness of mainstream teachers in terms of knowledge and acceptance of the implementation of the Inclusive Education Program for learning disabilities. A total of 80 mainstream teachers in several primary schools in the district of Kota Bharu Kelantan were selected as respondents in this study. Data were collected through an online survey using a google form questionnaire and were analyzed descriptively. The findings show that the involved mainstream teachers have a high level of state of readiness in terms of knowledge of the Inclusive Education Program, while in the aspect of acceptance, most respondents obtained a moderate level. The results of this study show that many efforts and programmes are needed to help improve knowledge and the level of acceptance among mainstream teachers to successfully implement an Inclusive Education Program for learning disability.
AbstrakProgram Pendidikan Inklusif (Inclusive Education Programme, IEP) merupakan satu program transformasi Pendidikan negara yang mencabar kerana guru yang terlibat perlu melengkapkan diri dengan pengetahuan pendidikan inklusif yang mantap, kemahiran mengajar yang baik dan memiliki sikap yang terpuji. Kajian ini bertujuan untuk mengkaji tahap kesediaan guru arus perdana dari segi pengetahuan dan penerimaan pelaksanaan IEP dalam masalah pembelajaran. Seramai 80 orang guru arus perdana di beberapa sekolah rendah di daerah Kota Bharu, Kelantan telah dipilih sebagai responden kajian. Data dikumpulkan melalui kaedah tinjauan menggunakan borang soal selidik Google Form secara atas talian dan dianalisis secara deskriptif. Dapatan kajian menunjukkan guru arus perdana yang terlibat mempunyai tahap kesediaan yang tinggi dalam aspek pengetahuan berkaitan IEP, manakala dalam aspek penerimaan, majoriti responden menunjukkan tahap yang sederhana. Hasil kajian ini menunjukkan perlunya pelbagai usaha dan program dijalankan bagi membantu meningkatkan pengetahuan dan tahap penerimaan dalam kalangan guru arus perdana untuk melaksanakan IEP dalam kategori masalah pembelajaran
TAXONOMY OF PHOTO CATEGORIES
No full textAbstractSelecting photographs for teaching photo criticism can be a difficult task. This research aims to construct the taxonomy of photo categories for teaching purposes and teaching guidelines. This research used a questionnaire and a semi-structured interview with 125 participants made up of 39 male and 86 female, 94 Malays, 12 Chinese, 16 Indians and 3 Ibans. All participants exposed to five different photographs: advertising photographs, journalistic photographs, landscapes, and two fine arts photographs. We used three questions as research instruments for 125 participants to judge each photo: What do you see? What does it mean? How do you know? Also, we used Barrett\u27s criticism models to teach, make a rubric, and evaluate the photographs and our research instruments. From our photo teaching experience, combined with this research, students usually started from low taxonomies. They followed through to high taxonomies, or in a sequence from advertising photographs, journalistic photographs, and landscapes (fine art) to modernist photographs and postmodernist photographs (fine art). They did not have difficulty interpreting elements, design principles, and photo techniques, but they did construct it challenging to analyze the context of postmodern photographs, especially gender issues.
AbstrakMemilih gambar untuk mengajar kritikan foto boleh menjadi tugas yang sukar. Penyelidikan ini bertujuan untuk membina taksonomi kategori foto untuk tujuan pengajaran dan panduan pengajaran. Penyelidikan ini menggunakan soal selidik dan temu bual separa berstruktur dengan 125 peserta terdiri daripada 39 lelaki dan 86 perempuan, 94 orang Melayu, 12 orang Cina, 16 orang India dan 3 orang Iban. Semua peserta terdedah kepada lima gambar yang berbeza: foto iklan, foto jurnalistik, pemandangan, dan dua gambar seni rupa. Kami menggunakan tiga soalan sebagai instrumen kajian untuk 125 peserta menilai setiap foto: Apa yang anda lihat? Apakah maksudnya? Bagaimana anda tahu? Kami juga menggunakan model kritikan Barrett untuk mengajar, membuat rubrik, dan menilai gambar dan instrumen kajian kami. Dari pengalaman mengajar foto kami, digabungkan dengan penyelidikan ini, pelajar biasanya bermula dari taksonomi standard. Mereka mengikuti hingga taksonomi tinggi, atau dalam urutan dari foto iklan, foto jurnalistik, dan pemandangan (seni rupa) hingga foto modernis dan foto pascamoden (seni rupa). Mereka tidak mengalami kesukaran untuk menafsirkan elemen, prinsip reka bentuk, dan teknik foto, tetapi mereka membuatnya sukar untuk menganalisis konteks foto pascamoden, terutama masalah gender
The Impact of Corporate Reputation on Job Satisfaction and Financial Performance: A Study of Small and Medium Sized Enterprises in Hebei, China
No full textThe objective of this study is to determine the effects of corporate reputation on employees\u27 job satisfaction and firm\u27s financial performance. A questionnaire survey using middle- level managers of randomly selected small and medium sized enterprises in Hebei, China was conducted in 2013. The partial least squares structural equation modeling approach was used to analyze the data of 309 samples. The results do not support the positive relationship between corporate reputation and financial performance. However, the positive relationship between corporate reputation and job satisfaction is supported. In addition, the results also provide evidence of the indirect effect of corporate reputation on financial performance via job satisfaction. Therefore, we draw the conclusion that job satisfaction plays an important role in the relationship between corporate reputation and financial performance of small and medium sized enterprises in Hebei, China
An Assessment of the Relationship between Sponsorship and Consumer Patronage of GSM Service Providers in Kano Metropolis
No full textThis study attempts to explore the relationship between event sponsorship and consumer patronage of GSM service providers. A survey questionnaire was used to gather data from 395 consumers of GSM services in Kano metropolis, Nigeria. Pearson?s Product-Moment Correlation Coefficient test was conducted. Weighted average was also used to analyze the relative influence of each element of sponsorship on consumer patronage. Contrary to priori expectation, it was found that sponsorship engagements by GSM service providers has no significant relationship with consumer patronage of their services. On the basis of this finding, measures needed to improve return on investment in sponsorship are recommended
Role of Transformational Leadership in Enhancing Followers\u27 Psychological Empowerment
No full textAccording to recent literature on organizational leadership, the ability of leaders to implement a transformational process appropriately may lead to enhanced followers? psychological empowerment in organizations. Although this relationship is significant, the role of transformational leadership as an important predicting variable has not been given sufficient emphasis in the organizational leadership model. Therefore, this study was conducted to investigate the relationship between transformational leadership and followers? psychological empowerment using 86 usable questionnaires gathered from employees at a multinational company in Sarawak, Malaysia. The results of the SmartPLS path model analysis confirm that idealized influence, individualized consideration, and intellectual stimulation act as important predictors of followers? psychological empowerment. Additionally, discussion, implications and conclusion are presented in detail
An Empirical Examination of Marketing Mix Elements and Customer Perceived Value in Retail Industry
No full textThis paper is designed to examine the effects of marketing mix elements on customer perceived value in the retail industry in Malaysia. The data were collected from 278 visitors of department stores in East Coast Malaysia using the survey method. The data were analyzed with SPSS and structural equation modelling after receiving the responses from the participants. The findings show that marketing mix elements have significant positive effects on perceived value. Specifically, it is found that advertising and distribution intensity have positive and significant effects on perceived value. Additionally, the outcomes indicate that price and store location have significant positive effects on customer perceived value. Finally, the results confirm that store image plays a significant role in affecting customer perceived value. These findings improve our understanding of the importance of the selected marketing mix elements in affecting customer perceived value in retail industry settings