Open Journal System Universiti Malaysia Kelantan
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Marketing Strategies of Tahfizpreneur Products Produced by PTIs in Malaysia
No full textOptimal product marketing strategies are essential to company success. Profit generation is the main goal in covering management costs and increasing competitiveness regularly. The financial constraints of most Private Tahfiz Institutions (PTIs) in Malaysia created opportunities to venture into business and entrepreneurship. The situation generates income for survival instead of completely relying on the government, private sector, charity, and waqf assistance. Hence, the study aims to identify PTI marketing strategies to promote their products. The study performed semi-structured interviews with six chosen PTI founders involved in the marketing of tahfizpreneur products. The interview data were analysed using inductive content analysis. The findings revealed that the PTIs applied four main marketing strategies to promote the respective tahfizpreneur products: (i) direct sales to customers, (ii) printed promotions using brochures and paid newspaper advertisements, (iii) product sales agents, and (iv) electronic digital marketing, such as Facebook Ads, WhatsApp, Blaster, Instagram, YouTube, EQ2U, and Yezza. The various marketing strategies adopted increased consumer access to tahfizpreneur products, which positively impacts the sales of products and services of PTIs in Malaysia
Historiografi Ideologi Moden Barat: Suatu Pengenalan: A Historiography of Modern Western Ideology: An Introduction
No full textKajian ini menerangkan tentang kelahiran ideologi moden dari aspek historiografi, dan faktor penguasaan dunia oleh Barat dengan ideologi moden tersebut. Kehadiran ideologi moden ke dalam dunia umat Islam telah menjadi suatu bahaya yang mengancam akidah kepada umat Islam. Penjelasan ilmiah tentang hal ini perlu diwacanakan kepada umat Islam dan masyarakat umum agar status sebenar sejarah ideologi moden dan ancamannya dapat difahami secara jelas. Objekif kajian ini ialah membentangkan sejarah kemunculan ideologi moden di Barat dan penjelasan tentang situasi sebenar faktor kemunculannya. Dari sini, umat Islam seharusnya mendapatkan persepsi yang jelas terhadap realiti ideologi moden Barat ini. Metodologi penulisan kajian ini menggunakan kaedah analisis kandungan terhadap data dan fakta yang diperolehi daripada buku-buku dan dokumen yang berkaitan sejarah pemikiran Barat dan ideologi moden. Data lebih fokus kepada situasi peralihan persepsi masyarakat Barat daripada persepsi beragama kepada sekular, seterusnya pengaruh peralihannya ke dunia pemikiran umat Islam. Kajian menunjukkan ideologi moden yang menjadi anutan masyarakat Barat adalah suatu fahaman yang berasaskan sikap permusuhan dan kekecewaan terhadap gereja dan agama Kristian sehingga menghukumkan semua agama termasuk Islam adalah mempunyai standard kejumudan yang setaraf. Adaptasi ideologi moden Barat kepada masyarakat Islam adalah suatu yang tidak wajar kerana Islam tidak pernah merekodkan jenayah pemikiran yang buruk kepada umat Islam sebagaimana rekod buruk gereja dan Kristian kepada masyarakat Barat.
Abstract
This study describes the birth of modern ideology from the aspect of historiography, and the factors of world domination by the West with such modern ideology. The presence of modern ideology into the world of Muslims has become a danger that threatens the faith of Muslims. Scientific explanations on this need to be discussed to Muslims and the general public so that the true status of modern ideology’s history and its threats can be clearly understood. The objective of this study is to present the history of the emergence of modern ideology in the West and an explanation of the actual situation of its emerging factors. From here, Muslims should get a clear perception of the reality of this modern Western ideology. The methodology of writing this study uses the method of content analysis of data and facts obtained from books and documents related to the history of Western thought and modern ideology. The data is more focused on the situation of the transition of perceptions of Western society than the religious perceptions of the secular, hence the influence of its transition to the world of Muslim thought. Studies show that modern ideology which is the creed of Western society is an ideology based on the attitude of hostility and frustration towards the church and Christianity to the point of condemning all religions including Islam to have equal standards of existence. The adaptation of modern Western ideology to the Muslim community is inappropriate because Islam has never recorded a crime of bad thinking towards Muslims as the bad record of the church and Christianity to the Western society
Religious Practices among Malaysian Muslim during Pandemic: An Appraisal
No full textThe COVID-19 pandemic has affected people throughout the world. It began in 2019 and is continuously spreading globally till today. This study has been conducted to see the Malaysian perception towards the pandemic. It identifies how people had performed religious practices before and during the first movement control order (MCO) which began in March 2020; this study also observes social practices among Malaysians after the first MCO. It reveals that there was a difference in the concept of practices during and after the MCO. Most Malaysians tend to be more disciplined in executing activities and in attempting to improve their religious practices during the MCO. It is suggested that many people could not abide by the standard operating procedure (SOP) after the MCO, whereby they continued with the normal pre-pandemic culture such as visiting relatives, family gatherings, going on vacations and many other social activities. This study concludes that consistency is integral in order to avoid the spread of COVID-19. This study also suggests that despite performing better spiritual practice, people should take physical precautions to help flatten the rising curve of the contagious disease
English Language’s Position in Multilingual Advertisements in the Coffee Capital of the Philippines
No full textThis paper aims to show the English language position in the multilingual advertisements or in the linguistic landscape (LL) of Amadeo, a segregated town in the Southern Tagalog, province of Cavite, Philippines. Considered as the coffee capital, the LL is examined in the light of the town’s multilingual language situation, and its ongoing economic challenges. The study covers 14 barangays as shape by ‘top down’ and ‘bottom-up’ forces in the context of the complex relationship among the languages used and the representation in the chosen coffee-related. Since English has been shown to be the most frequently used foreign language of the town especially in product advertisements, the researcher then goes on to define the degree of English language visibility, diversity, and its position in the labelling of store signs, coffee products, and emblematic structures in Amadeo’s LL. Using Sebba’s framework, it covers the grammatical, genre-specific, and visual/spatial units of a multilingual text. An extensive documentation of LL items was determined by frequency count. The results of the frequency count for each unit are reflected in the coding chart created. The English language’s informative and symbolic functions in the LL serve to communicate the coffee products’ essential features and details that make them entice for educated local and foreign tourists, while at the same time, exuding modernity, sophistication, and globalness. It is concluded that the town’s economy and tourism are the main forces that determine the spatial practice, symbolic construction, and language ideology of Amadeo as the coffee capital in Philippines
Physico-chemical properties and mineral content of Apis Mellifera L. honey samples sourced from different localities in Anambra and Enugu States, South-eastern, Nigeria
No full textSix honey samples were collected from various locations in Anambra and Enugu states in southeastern Nigeria and analyzed for physicochemical characteristics and mineral composition. pH, moisture, protein, fats, ash, polyphenol, free acidity, hydroxymethylfurfural (HMF), and sugar were among the physicochemical parameters studied. Minerals such as potassium, calcium, zinc, magnesium, sodium, cadmium, and lead were also investigated. The samples had pH values ranging from 4.00 - 4.40. Moisture content ranged from 8.95% - 14.30%, ash 0.21 - 0.54%, protein 0.21- 0.74%, fat 0.00 - 0.50%, polyphenol 2.75 - 12.00%; free acidity 33.60 - 89.890 meq kg-1 and HMF 18.70 - 75.43 mg/kg. The sugar assays revealed that all of the honey samples contained the appropriate quantity of sugar for acceptable quality honey, albeit there were substantial variances in the values recorded across the locations. The mineral composition revealed that potassium was the most abundant element, followed by zinc, calcium, magnesium, and sodium. In the samples, no cadmium or lead was found. The results of the evaluated honey samples revealed that the majority of the measured parameters recorded met international standards, indicating that they were safe for human consumption
Lexis and gender in shaping speakers’ state identity
No full textThe existence of dialects rests on the geographical boundaries or speakers’ residence. These defined boundaries, in turn, result in an array of recognised local dialects of Kedah, Terengganu, Kelantan and others. The dialects respectively are of unique features which characterise their state identity. Objectively, studies on dialects in Malaysia are in abundance due to the diversity of the local dialects, and presently the studies are continuously embarked throughout the country. Conversely, dialect studies vis-à-vis the association between the dialect and speakers’ identity, particularly gender are numerically scarce. Thus, the study opted to investigate and depict this lexically from a gender perspective that is linked with state identity. The study utilised the approach of urban dialectology of Labov (1966), Trudgill (1974) and Idris (1995) with a few alterations. This study also interviewed 20 male and 20 female teenagers residing in urban areas, namely Alor Setar, Kuala Terengganu, Shah Alam and Johor Bahru. The findings discovered lexical variations of the speakers’ shortened form of words, new words, and vocabulary by both genders. The findings of the state identity, on the other hand, suggest that speakers in both Alor Setar and Kuala Terengganu firmly retain their respective dialects. The study is hopefully able to facilitate the understanding of linguistic and sociolinguistic phenomena in Malaysia.
ABSTRAK
Dialek wujud disebabkan persempadanan ruang geografi atau kawasan tempat tinggal penutur. Melalui persempadanan inilah terdapat pelbagai dialek tempatan seperti dialek Kedah, Terengganu, Kelantan dan sebagainya. Dialek-dialek tersebut masing-masing mempunyai ciri-ciri tersendiri untuk membentuk identiti kenegerian. Sebenarnya, pengkajian mengenai dialek telah banyak dilakukan kerana Malaysia begitu kaya dengan dialek tempatan dan pengkajian mengenai dialek tidak pernah berhenti sehingga kini. Walau bagaimanapun, pengkajian mengenai dialek yang dipertalikan jantina dengan identiti penutur tidak banyak dilakukan. Oleh itu, makalah ini bertujuan untuk meneroka dan menjelaskan aspek leksikal daripada perspektif jantina yang dipertalikan dengan identiti kenegerian. Kajian ini menerapkan pendekatan dialektologi bandar yang dipelopori Labov (1966), Trudgill (1974) dan Idris (1995) dengan beberapa pengubahsuaian. Kajian ini juga menggunakan teknik temu bual atau gaya wawancara (GW) yang dilakukan terhadap 20 remaja lelaki dan 20 remaja perempuan di setiap bandar, iaitu Alor Setar, Kuala Terengganu, Shah Alam dan Johor Bahru. Dapatan kajian menunjukkan bahawa terdapat perbezaan penggunaan dalam aspek leksikal seperti penyingkatan kata, kata baharu dan kosa kata oleh kedua-dua jantina. Manakala identiti kenegerian pula menunjukkan bahawa, Alor Setar dan Kuala Terengganu masih tegar dialek. Kajian ini diharap dapat menyumbang terhadap pemahaman linguistik dan sosiolinguistik di Malaysia
Anxiety In Oral Presentation Among ESL Students: Factors and Strategies
No full textOral anxiety is one of the factors that impede students’ speaking proficiency, and may create unpleasant learning experiences especially in an English as a Second Language (ESL) context. This paper is based on the pedagogical research which focuses on the factors causing ESL students’ anxiety in an in-class English oral presentation. The idea is to identify factors that cause ESL students to get anxious during in-class English oral presentation and to consider oral anxiety coping strategies that are effective for the students. The research is divided in two parts. The first part is literature review and second part is survey development which could be used to find out the ESL students’ oral anxiety with regards to in-class presentation. This paper will only be focusing on the first part of the research. The literature review in this paper was conducted around two research questions: 1) What are the factors that contribute to students’ anxiety in in-class English oral presentation, and 2) What are the strategies students use to reduce their anxiety in in-class English oral presentation? The review is based on previous published journal articles where the findings were compared to identify the best practices. The discussion from this literature review will be used as a basis for the researchers in developing survey in order to investigate the ESL students’ oral anxiety in in-class presentation
ELEMEN-ELEMEN ADAPTASI DALAM FILEM TOMBIRUO: PENUNGGU RIMBA (TPR)
No full textAbstrak
Penghasilan filem adaptasi adalah salah satu kaedah dalam memastikan kesinambungan karya-karya sastera agar sentiasa berkembang dalam pelbagai medium. Menerusi kajian ini, penelitian diberikan terhadap aspek-aspek adaptasi yang terdapat dalam penghasilan filem Tombiruo: Penunggu Rimba yang diadaptasi daripada novel Tombiruo Penunggu Rimba karya Ramlee Awang Murshid. Sebagai sebuah filem adaptasi yang masih baharu, kajian dan penyelidikan mengenai filem Tombiruo Penunggu Rimba (TPR) masih belum banyak dianalisis. Oleh hal yang sedemikian, penelitian telah dilakukan ke atas filem TPR dengan menerapkan pendekatan daripada Linda Hutcheon (2006). Empat aspek yang menjadi fokus kajian ini ialah (1) sumber dan cara adaptasi, (2) tujuan adaptasi, (3) kumpulan atau penonton sasaran dan (4) konteks. Dapatan kajian menunjukkan keempat-empat elemen berkenaan diterapkan dengan baik di dalam penghasilan filem adaptasi TPR oleh pihak pembikin filem. Keadaan ini dikukuhkan dengan pelbagai peristiwa dan situasi seperti dipaparkan di dalam filem berkenaan yang secara tidak langsung memberikan kesan yang amat mendalam kepada khalayak yang menonton filem ini. Kesemua elemen adaptasi ini boleh membantu pihak pembikin filem untuk menghasilkan sebuah filem adaptasi dengan lebih baik.
Abstract
The production of adaptation films is one of the methods in ensuring the continuity of literary works so that they are constantly evolving in various mediums. Through this study, research focuses on the aspects of adaptation found in the production of the film Tombiruo: Penunggu Rimba (TPR) adapted from the novel with the same title by Ramlee Awang Murshid. As an adaptation film that is still considered as new, the TPR film has not been much analyzed. As such, a study was conducted on TPR film by applying the approach introduced by Linda Hutcheon (2006). This study focuses on four aspects namely (1) source and method of adaptation, (2) purpose of adaptation, (3) target group or audience and (4) context. The results show that the four aspects are well applied in the production of TPR by the filmmakers. This situation is reinforced by various events and situations as shown in the film itself which indirectly gives a very profound effect to the audience watching this film. All these elements of adaptation can help the filmmaker to produce a better adaptation film
FENOMENA PERNIAGAAN TEROKA BAHARU WANITA: JUSTIFIKASI LITERATUR TERHADAP PROSES PEMBINAAN TEORI KEUSAHAWANAN WANITA
No full textAbstrakFenomena kemunculan perniagaan teroka baharu oleh wanita bukanlah topik baru jika disusuri dari susur galur sorotan kajian lepas. Ramai penyelidik lepas melihat pelbagai perspektif yang berbeza-beza mengikut cabang disiplin masing-masing sepertimana ekonomi, pengurusan, psikologi, sosiologi dan lain-lain lagi. Namun ironinya, perbincangan berkaitan proses pembinaan teori keusahawanan wanita dikatakan masih bersifat pramatang. Kajian konseptual ini telah menggunakan kaedah kajian perpustakaan terhadap 95 artikel terpilih bersangkutan fenomena keusahawanan wanita dalam proses penciptaan teroka baharu yang terdiri daripada beberapa jurnal utama bidang keusahawanan wanita. Hasil kajian literatur ini mendapati, penglibatan usahawan wanita melalui perniagaan teroka baharu terbukti memberi impak positif dari sudut peningkatan peluang pekerjaan serta memperkembangkan inovasi produk baru dalam sesebuah negara. Kesinambungannya, kajian ini bertujuan untuk mendalami berkenaan fenomena keusahawanan wanita terutama berkenaan proses penciptaan teroka baharu memandangkan disiplin ini masih lagi bersifat pramatang terutama dalam proses pembangunan teori. Bersandarkan kepada teori Gartner, 1985, penyelidik memberi huraian yang jelas bagi menerangkan bagaimana keusahawanan wanita yang berlaku boleh dikaitkan dengan empat perspektif berbeza iaitu individu, persekitaran, organisasi yang ditubuhkan dan juga proses keusahawanan yang berlaku. Hasil huraian ini memberi gambaran dan sudut pandang yang khusus kepada usahawan wanita untuk memfokuskan kepada sisi yang memberi impak baik kepada perkembangan perniagaan teroka baru mereka.
AbstractThe discussion about emerging women’s new venture creation is not a new topic when traced back from the past literature. Previous researchers looked at various perspectives according to their respective disciplines, such as economics, management, psychology, sociology etc. Ironically, the discussion related to the women entrepreneurship theory-building process is said to be premature. This conceptual study has used the library research method on 95 selected articles concerning the phenomenon of women entrepreneurship in the new venture creation process consisting of several main women entrepreneurship journals. Based on the result from literature review, the involvement of women entrepreneurs through new venture businesses proved to have a positive impact in terms of employment opportunities and the development of new product innovations in a country. This study investigated the relevance of the women entrepreneurship phenomenon related to the new venture creation process as this discipline is still premature. Based on Gartner\u27s theory, the researchers provide a clear description of how women’s entrepreneurs can be associated with four different perspectives: individuals, environments, organizations established, and entrepreneurial process. The results of this description can provide a specific overview and perspective for women entrepreneurs to focus on the side that has a positive impact on the development of their new venture business
Performance of Global Islamic Indices
No full textThis study examines the performance of global Islamic indices between Islamic and conventional indices during the period of 1st January 1999 to 31st October 2011. There are 12 global Islamic and conventional indices selected, which cover eight countries such as United States, United Kingdom, Malaysia, Indonesia, Hong Kong, Switzerland, Indian, and France. The Risk Adjusted Performance measurement is employed to estimate both the Islamic and Conventional Indices. The correlation coefficient and t-test are used to test the relationship and mean returns between both the Islamic and Conventional Indices. The results show that the Islamic Indices are better and outperform the Conventional Indices