UPTM Journal (Universiti Poly-Tech Malaysia)
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Social Communication Satisfaction and Pandemic Effects: A Case Study of Office Employees at Berjaya Langkawi Resort.
Get PDFKeywords:
Social,
Communication,
Satisfaction,
Pandemic,
Berjaya Resort
This study investigated the effect of the COVID-19 pandemic on social communication satisfaction among office employees at Berjaya Langkawi Beach and Spa Resort. Pandemics, like COVID-19, lead to measures such as movement control orders, significantly impacting social interaction and potentially causing loneliness and isolation. The research aimed to examine the relationship between the pandemic's impact and social communication satisfaction, and to identify any differences based on age and gender. A quantitative research design was employed, utilizing a questionnaire distributed to 108 employees out of 150 targeted, who experienced working from home. The questionnaire collected data on respondent background, the effects of the pandemic, and social communication satisfaction. Instrument reliability was confirmed through a pre-test, with acceptable Cronbach's alpha values for all variables (Effects of Pandemic = .802; Social Communication Satisfaction = .761). Findings revealed a significant positive relationship between the impact of the pandemic and social communication satisfaction (r = .326**, p < 0.05), indicating that pandemic conditions indeed affect communication satisfaction. While no significant difference in social communication satisfaction was found based on age (F = .636, p > .05), a significant difference was observed based on gender (Sig. = .000), implying that gender plays a role in social communication satisfaction during the pandemic. This research underscores the importance of social connection as a fundamental human need, consistent with Maslow's Hierarchy of Needs, and contributes valuable insights into pandemic-related communication challenges for future studies
The Influence Of Islamic Financial Literacy, Religiosity, And Service Quality On The Decision To Save at Islamic Banks with Trust as an Intervening Variable in Jambi Province
Get PDFThis study examines and analyzes the influence of Sharia financial literacy, religiosity, and service quality on saving decisions in Islamic Banks with trust as an intervening variable in Jambi Province. This study has a sample size of 115 respondents representing each district/city in Jambi Province with a proportional nonrandom sampling technique. The data used were primary data obtained from distributing questionnaires. The research analysis method used Structural Equation Modeling Partial Least Squares (SEM-PLS) and data processing techniques using descriptive statistical analysis techniques and Partial Least Square (PLS) analysis with the help of SmartPLS 4.1.0.2 software. The results of this study indicate that Sharia financial literacy, religiosity, and service quality have a positive and significant effect on customer trust in Islamic banks in Jambi Province. Sharia financial literacy and service quality positively and significantly affect customer decisions to save at Islamic banks in Jambi Province. However, religiosity does not affect saving decisions at Islamic banks in Jambi province. Trust positively and significantly affects saving decisions at Islamic banks in Jambi Province. Trust can mediate the influence of Sharia financial literacy, religiosity, and service quality variables on saving decisions in Islamic Banks in Jambi province
A Study Of Income Inequality in Sumatera Island
Get PDFPenelitian ini bertujuan untuk menganalisis (1) gambaran ketimpangan pendapatan, Kualitas Sumber Daya Manusia (IPM), Tingkat Pengangguran Terbuka, Laju Pertumbuhan Ekonomi, Infrastruktur dan Teknologi Informasi dan Komunikasi di Pulau Sumatera, (2) pengaruhnya terhadap kualitas Sumber Daya Manusia. . , Tingkat Pengangguran Terbuka, Laju Pertumbuhan Ekonomi, Infrastruktur dan Teknologi Informasi dan Komunikasi terhadap ketimpangan pendapatan di Pulau Sumatera. Metode penelitian yang digunakan adalah analisis deskriptif kuantitatif dengan alat analisis regresi data panel dengan pendekatan fixed effect model. Hasil penelitian menunjukkan bahwa ketimpangan pendapatan provinsi di Pulau Sumatera selama periode 2013-2022 tergolong rendah dengan tren menurun, Indeks Pembangunan Manusia mengalami peningkatan yang konsisten, Tingkat Pengangguran Terbuka menunjukkan tren menurun pada periode awal dan meningkat pada masa pandemi COVID-19 pada tahun 2020, begitu pula dengan laju pertumbuhan ekonomi, infrastruktur jalan yang panjang terus mengalami tren peningkatan, Teknologi Informasi dan Komunikasi mengalami tren peningkatan. Pengaruh Indeks Pembangunan Manusia dan Teknologi Informasi dan Komunikasi terhadap ketimpangan pendapatan adalah negatif dan signifikan, Tingkat Pengangguran Terbuka dan Pertumbuhan Ekonomi berpengaruh positif namun tidak signifikan, kemudian Infrastruktur berpengaruh positif dan signifikan terhadap ketimpangan pendapatan di pulau Sumatera
Scale Validation of Students' Gratification Purchasing Sports Products on TikTok Shop: A Uses and Gratification Theory (UGT) Perspective
Get PDFThe Ministry of International Trade and Industry (MITI) in Malaysia has introduced initiatives to enhance e-commerce activities and improve the overall e-commerce platform in the country. Undoubtedly, TikTok Shop stands out as one of the most popular e-commerce platforms in Malaysia. The influence of TikTok on consumer shopping behaviors is increasingly evident, with 58.2% of TikTok users expressing that they rely on the platform for shopping inspiration. This study focuses on establishing the validity and reliability of the Students' Gratification to Purchase Sports Products on TikTok Shop instrument, intending to apply it in subsequent studies within similar settings. The questionnaire was adjusted to align with the target population and underwent reliability analysis, achieving a Cronbach's Alpha reliability coefficient exceeding 0.7, indicating a reliable scale. In the Exploratory Factor Analysis, none of the items were excluded, and they were reorganized into three factors: attention, positive attitude, emotion and utilitarian gratification. Subsequently, Confirmatory Factor Analysis was conducted on the 20 items. The final model confirmed the presence of three constructs: Attention, Positive Attitude Emotion, and Utilitarian Gratification. Based on the model's evaluation, the sample data fits the measurement model well (RMSEA = 0.073, GFI = 0.880, AGFI = 0.837, TLI = 0.947, and NFI = 0.923). In conclusion, this questionnaire demonstrates strong validity and reliability, making it suitable for further studies in similar settings
Variances in the Purchasing Intention of Sports Items on TikTok Shop Based on Gender, Educational Institutions, and Academic Programs
Get PDFTikTok presents a compelling opportunity for marketers to engage with a diverse community of sports enthusiasts. However, there is limited empirical evidence addressing how demographic factors, such as gender, educational background, and academic programs, intersect to influence consumer decisions regarding sports merchandise purchases on TikTok Shop. This study examines the variations in purchasing intention of sports items on TikTok Shop based on gender, educational institutions, and academic programs. Conducted among 222 undergraduate sports students from both public and private educational institutions, the research utilized the students purchasing intention of sports items on TikTok Shop (rated on a 10-point scale) as its primary instrument. The findings revealed no significant difference in the main effect of students' purchasing intention of sports items on TikTok Shop, including gender (F (1, 216) = .720, p = .397), academic program (F (1, 216) = .042, p = .838), and educational institutions (F (1, 216) = .042, p = .838). These findings underscore the importance for businesses operating on TikTok Shop and other digital platforms to adopt a more inclusive and universal approach in their marketing strategies and product offerings, rather than segmenting them based on demographic or institutional factors
Factors Affecting Farmer Poverty and Efforts to Overcome It In Tanjung Jabung Timur District
Get PDFThis study aims to analyze the effect of technology, own capital, people's business credit, training, and agricultural institutions on the income of farmers in East Tanjung Jabung Regency and analyze poverty reduction strategies for farmers in East Tanjung Jabung Regency. The analysis tools used are multiple linear regression analysis and SWOT analysis. Based on the results of multiple linear regression partially owned capital, people's business credit, training, and agricultural institutions have a significant effect on the income of food farmers in East Tanjung Jabung Regency. Meanwhile, technology does not have a significant effect on the income of food farmers in East Tanjung Jabung Regency. The results of the SWOT analysis show that the strategy used for poverty reduction in farmers in East Tanjung Jabung Regency is in quadrant I position, which is a progressive recommendation, which means a very favorable situation for farmers in East Tanjung Jabung Regency because it has opportunities and strength so that it can take advantage of existing opportunities to overcome povert
The Influence of Islamic Branding and Lifestyle on Interest in Saving with Social Media Marketing as An Intervening Variable in Digital Banks in Jambi City
Get PDFThis study is entitled the influence of islamic branding and lifestyle on interest in saving with social media marketing as an intervening variable in digital banks in Jambi City. The aim of this research is 1) to analyze the influence of islamic branding on interest in saving at digital banks in Jambi City. 2) to analyze the influence of lifestyle on interest in saving at digital banks in Jambi City. 3) to analyze the influence of social media marketing in strenghthening the relationship between islamic branding and interest in saving at digial banks in Jambi City. 4) to analyze the influence of social media marketing in strenghthening the relationship between lifestyle and interest in saving at digial banks in Jambi City. The research method used is a quantitative descriptive analysis method with primary data. The analysis tool used by the SEM (Structural Equation Modeling) method, using Smart PLS ver 4, using stages: 1. Outer model analysis; 2. Inner model analysis; 3. Indirect effects. The results showed that Islamic branding has a positive and significant effect on interest in saving at Digital Banks in Jambi City. lifestyle has a positive and significant effect on interest in saving at Digital Banks in Jambi City. Social media marketing can strengthen the relationship between Islamic branding and interest in saving at Digital Banks in Jambi City. social media marketing cannot strengthen the relationship between lifestyle and interest in saving at digital banks in Jambi Cit
Developing A Predatory Journal Finder: Innovations In Safeguarding Research Quality
Get PDFWith the proliferation of Open Access journals and the shift to online publishing, academic publishing has changed dramatically. The number of journals has expanded significantly as the publishing business has evolved. There are currently more journals where authors can publish their work. With the numerous advantages of open-access publication for writers and readers, credible publishers are launching hundreds of new open-access journals. However, due to their increased popularity, less respectable journals have emerged, abusing the author-pay model and jeopardizing the integrity of published research. They do not adhere to academic publishing norms; they usually publish a paper quickly. Publishing research findings in such publications harms the writers and undermines public trust in scientific research. As a result, an application was developed to detect predatory journals, which will guide researchers in evaluating a journal or publisher. The apps will help users identify predatory publications and determine whether or not a journal is legitimate by checking databases such as SCOPUS and Web of Science. To accomplish the goal of this study, Beall's List and other lists of predatory publishers will be employed
Analysis of Factors Influencing Poverty in Sungai Penuh City
Get PDFFactors affecting poverty in Sungai Full City. The problem of poverty is one of the policy targets for the development of Jambi Province, one of which is in Sungai Full City so that the income gap becomes smaller. Poverty is a problem in multidimensional development because to overcome poverty, the problems faced are endless. This study aims to determine the development of poverty, population, economic growth, human development index, unemployment rate, income inequality in Sungai Full City and to determine and analyze the influence of population variables, economic growth, human development index, poverty in Sungai Penuh City. The year of analysis is 2008 to 2022. The analysis methods used are quantitative descriptive analysis, multiple linear regression analysis. The results showed that developments in the period 2008 – 2022 consisting of the average poverty rate increased by 3.28 percent, the average population increased by 1.55 percent, average economic growth increased by 5.72 percent, the average human development index increased by 0.75 percent, average income inequality increased by 0.35 percent, and the average unemployment rate increased by 7.03 percent. The population has a positive and significant effect on poverty in Sungai Penuh City, and the human development index has a negative and significant effect on poverty in Sungai Penuh City. Meanwhile, economic growth, income inequality and unemployment have a positive and insignificant effect on poverty in Sungai Full City
Investigating Needs Analysis of Undergraduate Students majoring in Applied Linguistics: Investigating Needs Analysis of Undergraduate Students majoring in Applied Linguistics
No full textThe English language has long been considered an internationally accepted facet of communication. Hence, to survive and succeed in the global environment, it is imperative to have proficiency in English. Keeping in mind the global needs of English, the study was conducted to find out learners' needs, wants, and expectations from functional English courses and possible ways to address them. The approach to the language learners’ needs followed the standard dogmas. A survey was conducted with the target audience of first-year students of the English department, at the University of Sindh. The research uses a structured questionnaire to collect and analyze data from the committee. The committee provided explicit instructions to fill out the questionnaire. The output received revealed that the majority of the participants belonging to remote areas achieved education from public sectors with average English language proficiency. The worrisome problem noted is that they lack speaking and writing skills. Since English is used as Lingua Franca, they think it is important to acquire English language skills for their personal and professional growth and future endeavors. The result elicited that participants should be given more exposure to the English language with a focus on speaking and writing skills. It reveals that there is an urgent need to include English primarily in the national curriculum and should be used frequently by the participants to meet the global demand for English.