UPTM Journal (Universiti Poly-Tech Malaysia)
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The Impact of Misinformation on Social Media
Get PDFAbstract Social media platforms serve as hubs of communication and information, yet they also facilitate the rapid spread of misinformation. This study explores how misinformation impacts young adults aged 18 to 30, focusing on three primary variables: social media usage, trust in social media sources, and critical thinking skills. Utilizing the Uses and Gratifications Theory (UGT), the study employs a quantitative approach, surveying 400 respondents from Bandar Sri Permaisuri, Malaysia. The findings demonstrate strong correlations between the independent variables and susceptibility to misinformation, contributing significantly to the body of communication and media literacy research. This paper further discusses potential educational and technological strategies to mitigate the spread of misinformation and emphasizes the importance of digital literacy among young Malaysians
A Preliminary Study on the Usage of Tik Tok as Shopping Platform: A Survey in Kolej Poly-Tech MARA Ipoh
Get PDFThe rapid digital transformation brought about by the COVID-19 pandemic has reshaped the way businesses engage with consumers. This study explores the usage of TikTok Shop as a shopping platform among Diploma in Digital Marketing students at Kolej Poly-Tech MARA (KPTM) Ipoh. Using the Marketing Mix (4Ps: Product, Price, Place, Promotion) as a conceptual framework, the research aims to determine how these elements influence brand awareness, perceived quality, brand loyalty, corporate image and brand equity. A total of 143 students were surveyed through structured questionnaires. Data were analyzed using descriptive statistics, reliability analysis and multiple regression. The findings reveal that marketing mix elements, particularly promotion and place play significant roles in shaping students' perceptions and purchase intention
The Role of Digital Literacy, Creativity and Innovation in Increasing Business Group Productivity Increasing Family Income-Empowerment and Welfare of Tornado Families, Jambi City
Get PDFThe purpose of this study was to determine the role of digital literacy, creativity, and innovation in increasing productivity among MSME traders who are members of the UP2PKK Beliung Group in Jambi City. The analysis tool used was PLS analysis. The results of the study showed that digital literacy, creativity, and innovation each had a positive and significant effect on the productivity of MSME traders in the UP2PKK Beliung Group in Jambi City. This means that the higher the level of digital literacy, creativity, and innovation possessed and implemented by traders, the higher the business productivity they achieve. Based on the results of the study, it is recommended that: (1) these findings be used as a reference in developing entrepreneurship theory, especially regarding the role of digital literacy, creativity, and innovation in increasing MSME productivity, and encourage further research that integrates other variables such as leadership, motivation, and access to financing; (2) further studies are conducted involving MSMEs from different regions or business sectors, as well as a qualitative approach to deeply understand the process of developing creativity and innovation; and (3) longitudinal research is conducted to observe the long-term impact of increasing digital literacy, creativity, and innovation on business productivity in a sustainable manner
The Effects of New Media Communication on University Students
Get PDFThe emergence of new media technologies has transformed communication practices among university students. This study explores how digital platforms influence academic performance, social interactions, mental health, and behavioral habits. Conducted among 200 students at Management and Science University (MSU), the research applies a quantitative methodology using structured surveys. The study identifies key relationships between usage patterns of new media and variables including academic impact, social and psychological well-being, and behavioral usage habits. Findings indicate that while new media offers academic and social benefits, excessive or unstructured usage may contribute to cognitive overload, reduced academic focus, and emotional strain. Recommendations for students, educators, and policymakers are provided to foster responsible digital engagement. The study adds value by proposing targeted interventions for institutions aiming to enhance students' digital literacy and wellness support systems
Engagement or enlightenment? Understanding TikTok’s Role in Learning: A Statistical Exploration
Get PDFTikTok, a video-sharing social media platform, has rapidly become one of the most popular social networking sites in recent years, with over 1 billion monthly active users, making it an effective and engaging tool for learning. With its easy-to-use interface, short-form videos, and viral content, TikTok provides an innovative way for educators to engage and educate students. This paper aims to investigate the usefulness of TikTok as an effective educational tool by creating a fun and interactive learning environment. TikTok is an ideal platform for effective and engaging learning for several reasons such as allows students to be creative and use their imagination to create unique, meaningful content for variety of subjects such as science, math, social studies, and language arts. Furthermore, TikTok encourages students to communicate and collaborate with their peers, which enhances their learning experience. Several studies have shown that TikTok can be a valuable learning tool, improving students' engagement, motivation, and overall learning experience. Despite its popularity, Tiktok use in education also raises concerns and challenges that need to be addressed by the scholars. Data were collected from KPTMAS students via an online survey, and findings reveal notable differences in TikTok usage and educational perceptions across various locations. Results suggest that while TikTok offers engaging and accessible learning content, it also presents challenges such as content regulation and potential distractions. Despite these challenges, the study highlights TikTok's growing role as an informal learning tool, particularly for younger, digitally adept generations. However, the platform’s educational use remains underexplored, warranting further investigation into its structured integration in academic environments
A Analysis To Determine The Acceptance And Readiness Of Rural Communities To Adopt System Padu
No full textAs digitalization spreads across sectors, rural communities' preparedness to accept technological breakthroughs like System Pangkalan Data Utama (PADU) becomes critical for fair development. The purpose of this research is to examine rural communities' readiness to implement PADU, a centralised database system designed to expedite administrative operations and enhance data management. This study uses qualitative approaches to analyse the socioeconomic, infrastructure, and cultural elements that influence rural residents' preparedness. Purposive sampling is used to collect data from various rural areas, taking into account the viewpoints of inhabitants, community leaders, and local authorities. Thematic analysis reveals significant themes influencing rural communities' preparedness for PADU adoption. These topics include access to technology and digital infrastructure, levels of digital literacy, cultural attitudes towards technology, the perceived advantages and obstacles of implementing PADU, and the role of community participation and support. The findings show that degrees of preparation differ throughout rural areas, depending on factors such as geography, educational opportunities, and existing infrastructure. While some communities are enthusiastic about PADU adoption, others have misgivings regarding data privacy, technical reliance, and compatibility with existing systems. The consequences of these findings highlight the significance of targeted approaches to technology adoption in rural areas. Policy proposals include investing strategically in digital infrastructure, providing training and capacity-building programmes, promoting community alliances, and including local viewpoints into PADU design and implementation. Understanding rural communities' willingness to embrace PADU allows policymakers and stakeholders to establish policies to promote inclusive and sustainable digital transformation, encouraging socioeconomic development and empowerment in rural region
Exploring The Impact of Social Media On Youth’s Mental Health
Get PDFThis study investigates the complex relationship between social media use and youth's mental health. Drawing from theoretical perspectives such as social comparison theory, uses and gratifications theory, and cultivation theory, the research examines how social media platforms can contribute to both positive and negative mental health outcomes. Factors such as social media usage pattern, exposure to negative content, influence and addiction of the Internet. The study aims to provide insights into the potential risks and benefits of social media use for young people and to inform strategies for promoting mental well-being in the digital age. Data for this study was gathered through a survey of 333 respondents from mass communication students in Sunway University. A quantitative approach was used, analyzing the responses to understand the relationship between social media usage pattern, exposure to negative content, influence and addiction of the Internet. The results, presented through descriptive statistics and correlations, illuminating on how youth’s mental health is impacted by social media in today’s society. By providing fresh insights into the impact of social media in youth’s mental health, this research highlights the importance of honest and strategic engagement
Digital Communication Effects on Interpersonal Relationships
Get PDFResearch related to the effects of digital communication on interpersonal relationshio which contributes by four factors. However, there are still very limited studies in satisfaction, social connectedness, intimacy and quality that can contribute toward digital communication effect in the context of Malaysian society. Research objectives for this research are (1) to determine the relationship between satisfaction and digital communication, (2) to ascertain the relationship between social connectedness and digital communication, (3) to examine the relationship between intimacy and digital communication (4) to investigate the relationship between relationship quality and digital communication. This study applied the Daft and Lengel in the 1980s Theory as the main theory to further strengthen the relationship between each variable. Quantitative methods were applied in this study and data were collected through the distribution of questionnaires to 401 respondents who are the people from Section 7, Shah Alam. The findings shown there is the relationship between digital communication and satisfaction. The study also found that there is a relationship between social connectedness and digital communication. It is also found that is a relationship between intimacy and digital communication, and lastly the study also found that there is a relationship between relationship quality and digital communication. Hence, this study contributes to the field of digital communication and interpersonal relationship through the establishment of a more comprehensive variables related to participation in training and adoption of innovation and help to develop the Daft and Lengel theory
Information Searches Mediate Attitudes Toward Investment and Purchase Decisions of Agricultural ETFS
Get PDFThe global agricultural exchange-traded fund (ETF) market has experienced significant expansion, yet the dynamics of Henan Province, a major agricultural region in China, have not been thoroughly investigated. This research addresses the gap by conceptually examining the mediating roles of information searches in the relationship between attitudes towards investment and purchase decisions for agricultural-related ETFs in Henan Province. The primary objectives are to theoretically explore how various factors, including perceived returns, perceived risks, trust in financial institutions, herding behaviour, and financial literacy, influence ETF purchase decisions. Drawing on the Theory of Planned Behaviour and Behavioural Economics, the study develops a conceptual framework in which information search is positioned as a key mediating mechanism linking investment-related factors to purchase decisions. The proposed framework offers insights into the underlying behavioural processes shaping agricultural ETF adoption. It provides theoretical and practical implications for financial advisors and policymakers seeking to enhance investment strategies and investor education initiatives in the region. Empirical validation of the proposed model is suggested as a direction for future research
Factors and Strategies for Increasing the Income of MSME Assistance Recipients in Kerinci Regency in the Tourism Sector in Kerinci Regency
Get PDFThis study aims to analyze the influence of business location, education, capital, and labor on the income of MSME aid recipients in Kerinci Regency and to analyze strategies for increasing the income of MSME aid recipients in the tourism environment of Kerinci Regency. The analytical tools used in this research are multiple linear regression and SWOT analysis. The results of the study indicate that partially, education, capital, and labor have a significant effect on the income of MSME aid recipients in Kerinci Regency. On the other hand, location does not significantly affect the income of UMKM (Micro, Small, and Medium Enterprises) assistance recipients in Kerinci Regency. Based on the SWOT analysis results, the strategy used to increase the income of UMKM assistance recipients in Kerinci Regency is positioned in quadrant IV, which is the recommendation for a defensive strategy. This means that UMKM assistance recipients in the tourism sector of Kerinci Regency face considerable external threats, while their internal strengths are relatively weak. In this situation, the appropriate strategy is a defensive strategy, which focuses on measures to sustain business operations and gradually improve competitiveness