UPTM Journal (Universiti Poly-Tech Malaysia)
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The Influence of Creativity And Innovation in Encouraging Business Success at Car Free Day Jambi City with Moderation of Business Motivation
Get PDFThis study aims to analyze the influence of creativity on business success in car free day in Jambi City. To analyze the influence of innovation on business success in car free day Jambi City. To analyze the influence of business motivation on business success on car free day in Jambi City. To analyze business motivation to moderate the influence of creativity on business success on car free day in Jambi City. To analyze business motivation to moderate the influence of innovation on business success on car free day in Jambi City. The research method uses primary data types, with quantitative descriptive analysis. The number of research objects is MSMEs at Car Free Day Jambi City with a population of 495 MSME business behaviors, sample extraction techniques with a proportion of 96 respondents. The analysis tool uses the SEM PLS method. The results of the study show that creativity has a significant effect on the success of the business at the Jambi City car free day. Innovation has a significant effect on the success of the business in the Jambi City car free day. Business motivation has a significant effect on the success of the business at the Jambi City car free day. Business motivation weakens the influence of creativity on business success on car free day in Jambi City. Business motivation strengthens the influence of innovation on business success on the Jambi City car free day
A Digital Based Marketing Strategy For Business Sustainability Through Marketing Performance as A Mediating Variable in Business By Typical Merangin Regency
Get PDFThis study is titled 'Digital Marketing Strategies for Business Sustainability through Marketing Performance as a Mediating Variable in Souvenir Businesses of Merangin Regency.' The aim of this research is to examine the impact of Digital Marketingon marketing performance in the souvenir businesses of Merangin Regency. It also aims to assess the effect of Digital Marketingon business sustainability in these souvenir businesses. Furthermore, the study investigates how marketing performance influences business sustainability in the souvenir businesses of Merangin Regency. Lastly, it tests the influence of Digital Marketingon business sustainability, mediated by marketing performance, in these souvenir businesses. The research employs a quantitative descriptive analysis method with a verificative analysis approach using SMART PLS. A total of 65 respondents from the souvenir businesses of Merangin Regency participated in the study. The results indicate that Digital Marketinghas a significant effect on marketing performance in these souvenir businesses. Additionally, Digital Marketingsignificantly impacts business sustainability in the souvenir businesses of Merangin Regency. Marketing performance also has a significant influence on business sustainability in these businesses. Moreover, marketing performance effectively mediates the relationship between Digital Marketingand business sustainability in the souvenir businesses of Merangin Regenc
Factors Affecting the Allocation of Working Women's Time in the Informal Sector in Jambi City (Case Study in Talang Banjar People's Market)
Get PDFThis research is titled Factors Affecting the Time Allocation of Female Workers in the Informal Sector of Jambi City (Case Study of Talang Banjar Market). This study aims to analyze the factors that influence the time allocation of female workers in the informal sector at the Talang Banjar People's Market. The research method with primary data type, data sources were obtained through questionnaires by conducting direct interviews with 80 female trader respondents at the Talang Banjar traditional market. The quantitative descriptive analysis tool uses multiple linear regression with hypothesis testing using F-statistic and t-statistic. The research results simultaneously indicate that age, husband’s income, education, number of dependents, and duration of business collectively influence the allocation of working time for women at the Talang Banjar People's Market. Partially, it shows that age, husband’s income, education, and number of dependents have a positive influence on the allocation of working time for women at the Talang Banjar People's Market. Meanwhile, the duration of business has a negative influence on the allocation of working time for women at the Talang Banjar People's Marke
Final-Year UPTM Undergraduates’ Attitudes Towards Technology In Learning English
Get PDFThis study investigates final-year UPTM undergraduates’ attitudes towards technology in learning English. Technology has been widely used in education for effective learning, therefore, it is crucial to understand students’ attitudes towards it to develop better learning strategies. This research aims to identify what kind of technology is more sufficient for students in learning English and to investigate students’ attitudes towards using technology in learning English. A quantitative approach was conducted using a structured questionnaire distributed to 100 students across three facilities, where all of the programmes are for non-English majors. The data collected were analysed descriptively to measure the frequency and patterns of technology usage. The findings revealed that the majority of the students have positive attitudes towards technology, such as Google Translate, WhatsApp, TikTok, Duolingo, and Google Docs. However, digital tools with limited accessibility, such as Apple Pages, showed lower usage. These findings suggest that students are willing to use technology in learning English when the tools are practical, accessible, and aligned with their learning needs. This study concludes that fostering positive attitudes towards technology can enhance self-learning and effective language learning experiences
Model Pengurusan Perawatan Ruqyah Dalam Standard Kemahiran Pekerjaan Kebangsaan(SKPK), Sijil Kemahiran Malaysia (SKM) Tahap 3 Jabatan Pembangunan Kemahiran Malaysia: Ruqyah Care Management Model in National Occupational Skills Standard (NOSS) Malaysian Skills Certificate (SKM) Level 3 Department of Skills Development Malaysia
Get PDFRuqyah Therapy is one of the branches of Islamic medical practice that has gained increasing attention in Malaysia at the individual, organizational, and governmental levels. This development aligns with the role of the Traditional and Complementary Medicine Division (T&CM) under the Ministry of Health Malaysia, which is responsible for regulating and monitoring recognized traditional and complementary medical practices, including Islamic medicine. The enforcement of the Traditional and Complementary Medicine Regulations 2021 under Act 775 reflects the government’s commitment to ensuring legal compliance, enhancing professional standards, delivering quality services, and safeguarding patient safety. A significant value-added milestone for Ruqyah Therapy was achieved when it was officially approved as a National Occupational Skills Standard (NOSS) in 2017, thereby recognizing it as a formal government-endorsed competency framework. The NOSS for Ruqyah Therapy, registered under the Department of Skills Development Malaysia, comprises three certification levels: Level 3 (Malaysian Skills Certificate), Level 4 (Malaysian Skills Diploma), and Level 5 (Advanced Malaysian Skills Diploma). This study aims to analyze, adopt, and promote the application of a structured therapeutic method model in Ruqyah Therapy for the general public in Malaysia. A qualitative and library-based research approach was employed through systematic analysis of official NOSS documents and reference materials from established Ruqyah practitioners of Darussyifa’. The findings reveal that all three Level 3 Competency Units have adopted a standardized Ruqyah treatment method consisting of Ruqyah recitation, Blowing, Tapping, Drinking, and Bathing, collectively formulated under the RTTMM method. This model provides a systematic and structured therapeutic framework that strengthens the professional practice of Ruqyah Therapy within Malaysia’s Islamic medical landscape
Corporate Governance as A Catalyst in The Nexus between Green Intellectual Capital and Organisational Sustainability: a Conceptual Insight
Get PDFSustainability is an important strategic goal that businesses are factoring in, as its implementation guarantees long-term competitiveness and positive societal impacts. In emerging economies, sustainability is of greater importance as environmental pressures, resource limitations, and stakeholder demands pose an increasing threat to industries. In this context, this study demonstrates how corporate governance mechanisms improve and strengthen the association between Green Intellectual Capital (GIC) and organizational sustainability (OS) by drawing on the Natural Resource-Based View (NRBV) and Stakeholder Theory. To the best of our knowledge, this is the unique study to conceptualize corporate governance mechanisms as a driving force that strengthens the association between GIC and OS within the context of emerging economies. The outcome of this study will help both government and industry decision-makers strengthen governance structures that support the effective use of environmental knowledge and responsible management practices. Furthermore, the study will serve as a conceptual foundation for future empirical investigations and encourages further examination of governance-driven sustainability transformations in emerging-market contexts
Favouritism in the Classroom: A Barrier to Educational Equity
Get PDFEducators are responsible for helping students achieve both academic and character development success. However, in the real world, teachers may sometimes display both positive and negative behaviors. One such negative behavior is favoritism. This report discusses the definition and concept of favoritism in educational settings. Favoritism shown by educators towards certain students can cause others to feel neglected, confused, and demotivated, which may lead to negative effects on their academic performance and emotional well-being. The study also examines several factors that contribute to favoritism, including students’ physical appearance and their social and economic backgrounds. Hence, this report also provides recommendations on how to address and reduce favoritism in schools and higher education institutions
Virtual Reality Acceptance in Tourism Product Information: A Study among Young Travelers in Pulau Pangkor, Perak.
Get PDFVirtual reality (VR) refers to a computer-generated simulation that facilitates interaction between users and digital systems, offering immersive three-dimensional (3D) visual experiences that closely replicate real-world environments. This technology is particularly advantageous for presenting tourism product information. In recent years, VR has garnered substantial attention within Malaysia’s tourism industry due to its capacity to deliver interactive, engaging and distinctive experiences for tourists. Conventionally, acquiring tourism-related information at physical tourism counters can be both time-intensive and costly, as it typically involves direct, face-to-face engagement. VR presents an innovative alternative by enabling young travelers to obtain tourism information remotely, without the need for physical presence. As an emerging technology, VR demonstrates significant commercial potential, particularly within the tourism domain. This study seeks to explore the acceptance and ace of VR for accessing tourism product information among young travelers in Pulau Pangkor, Perak. A non-probability convenience sampling technique was employed, whereby questionnaires were distributed to a sample of 100 young respondents. The results indicated that Hedonic Motivation exhibited the strongest correlation with behavioural intention to use VR (Pearson’s r = .781), identifying it as the principal factor influencing VR adoption. These findings suggest that young travelers are increasingly receptive to VR as a viable alternative to traditional means of obtaining tourism information, such as physical tourism counters or online searches. The study contributes to the existing body of knowledge by providing empirical evidence on VR adoption in the Malaysian tourism context and offers valuable insights for future research and technological development in this area
The Comparative Study of Economic Growth, Poverty Rate and Unemployment Rate In Sumatra
Get PDFThis study aims to determine and analyze the effect of capital expenditure, education, investment and net exports on economic growth, poverty rate and poverty rate in Sumatra for the 2019-2023 period. Then the analysis tool used is panel data regression. Comparative analysis of economic indicators in the provinces of Sumatra during 2019-2023 shows significant variations in capital expenditure, education, investment, net exports, economic growth, poverty rate, and poverty rate. The trend of capital expenditure varies in North Sumatra and Riau showing stable growth. Education has increased across provinces, but there are still gaps, with the Riau Islands the highest and the Bangka Belitung Islands the lowest. PMDN investment is highest in Riau, while Lampung recorded the highest growth. The highest net exports were in Riau, while several provinces experienced high volatility. Economic growth experienced a post-pandemic recovery, with Jambi recording the highest average. Poverty rates tended to decline but were still high in Aceh, while the highest poverty rates were in the Riau Islands and Aceh. Factors such as capital expenditure, education, investment, and net exports have been shown to have a positive effect on economic growth and contribute to reducing poverty and poverty, although investment has no significant impact on povert
The Effect of Artificial Intelligence Integration on Student Engagement in Online Learning
Get PDFThis concept paper explores the integration of Artificial Intelligence (AI) into educational practices with a focus on enhancing student engagement. In recent years, digital transformation in education has accelerated, especially in response to the COVID-19 pandemic. AI has emerged as a key technological enabler, offering tools that personalize learning, provide immediate feedback, automate administrative tasks, and foster interaction. Despite its promise, the effective integration of AI into education requires strategic planning, ethical consideration, and empirical research. This paper aims to examine the potential of AI in improving behavioral, cognitive, and emotional engagement among students in higher education. Through a comprehensive review of recent literature and a proposed mixed-method research design, the study seeks to highlight opportunities, challenges, and strategies for leveraging AI to support more engaging and effective learning environment