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Agama sebagai produk: membedah komodifikasi Agama Islam dalam industri media perfilman dan periklanan
Get PDFAbstrakKomodifikasi merupakan sebuah proses transformasi atau pengubahan suatu nilai guna menjadi suatu nilai yang dapat dikomersilkan atau dijual. Dalam konteks yang lebih luas, komodifikasi tidak hanya terbatas pada barang fisik saja, melainkan pada aspek-aspek abstrak seperti nilai-nilai keagamaan. Kajian ini meneliti fenomena komodifikasi agama Islam pada industri media perfilman dan periklanan. Dalam kajian ini, metode yang digunakan yaitu metode kualitatif dengan pendekatan tinjauan pustaka. Tinjauan pustaka dilakukan untuk mengidentifikasi penelitian terkini mengenai komodifikasi agama Islam. Selanjutnya, konteks ekonomi politik dikaji melalui analisis kualitatif tentang bagaimana prinsip-prinsip agama membentuk taktik pemasaran iklan dan produksi film. Pendekatan ini memungkinkan pemahaman menyeluruh tentang fungsi pemain utama, peraturan, dan dinamika pasar. Teori yang digunakan dalam kajian ini ialah Teori Ekonomi Politik dan Teori Semiotika. Teori Ekonomi Politik memberikan kerangka untuk mengkaji bagaimana komodifikasi agama Islam menciptakan nilai ekonomi. Analisis ini mengidentifikasi peran dunia usaha, kebijakan pemerintah, dan dinamika pasar dalam memahami bagaimana nilai-nilai agama diintegrasikan ke dalam strategi perekonomian. Konsep semiotika, khususnya tokoh seperti Ferdinand Saussure, Charles Sanders Peirce, dan Roland Barthes menjadi alat analisis untuk mendekonstruksi simbolisme agama di media. Analisis semiotika membantu kita memahami bagaimana simbol-simbol ini dibuat, diinterpretasikan, dan digunakan dalam konteks pemasaran dan film. Tujuan dari kajian ini adalah untuk memahami kompleksitas dinamika ekonomi dan semiotika yang terlibat dalam proses komodifikasi keagamaan. Hasil dari kajian ini menunjukkan bahwa makna agama telah menjelma menjadi komoditas yang dapat dijual dan diinterpretasikan dalam konteks ekonomi politik dan analisis simbolik. Terdapat kritik terhadap komodifikasi agama Islam dengan menyebutkan kekhawatiran akan potensi kerugian yang ditimbulkannya terhadap nilai-nilai agama, perilaku stereotip, dan distorsi makna. Kajian ini berkontribusi pada pemahaman tentang bagaimana komodifikasi Islam berdampak pada tren dalam industri film dan periklanan. Pernyataan tersebut menggarisbawahi pentingnya aspek moral dan kemasyarakatan, menggarisbawahi perlunya pendekatan seimbang yang mempertimbangkan faktor ekonomi dan agama dalam masyarakat.Kata kunci: komodifikasi agama, islam, semiotik, ekonomi politik, media, periklanan, perfilman Abstract Commodification is a process of transforming or changing a useful value into a value that can be commercialized or sold. In a broader context, commodification is not only limited to physical goods, but also to abstract aspects such as religious values. This study examines the phenomenon of Islamic religious commodification in the film and advertising media industry. In this study, the method used is a qualitative method with a literature review approach. A literature review was conducted to identify the latest research on the commodification of the Islamic religion. Furthermore, the context of political economy is examined through a qualitative analysis of how religious principles shape advertising marketing tactics and film production. This approach allows for a thorough understanding of the key players' functions, regulations, and market dynamics. The theories used in this study are Political Economy Theory and Semiotic Theory. Political Economy Theory provides a framework for examining how the commodification of Islam creates economic value. This analysis identifies the role of the business world, government policies, and market dynamics in understanding how religious values are integrated into economic strategies. The concept of semiotics, especially figures such as Ferdinand Saussure, Charles Sanders Peirce, and Roland Barthes, has become an analytical tool to deconstruct religious symbolism in the media. Semiotic analysis helps us understand how these symbols are created, interpreted, and used in marketing and film contexts. The purpose of this study is to understand the complexity of economic dynamics and semiotics involved in the process of religious commodification. The results of this study show that the meaning of religion has been transformed into a commodity that can be sold and interpreted in the context of political economy and symbolic analysis. There is criticism of the commodification of Islamic religion, citing concerns about the potential harm it causes to religious values, stereotypical behavior, and distortion of meaning. This study contributes to the understanding of how Islamic commodification impacts trends in the film and advertising industries. The statement underscored the importance of moral and societal aspects, underscoring the need for a balanced approach that considers economic and religious factors in society. Keywords: commodification of religion, islam, semiotics, political economy, media, advertising, cinem
Jejak digital Korean Wave dalam membangun ekspektasi dan idealisasi: analisis konten Youtube bertajuk romantisasi Pria Korea
Get PDFAbstrakKorean Wave, atau juga biasa disebut Hallyu Wave, merupakan istilah yang digunakan untuk mewakili penyebaran budaya populer Korea Selatan secara global. Dalam beberapa periode terakhir, Korean Wave seringkali menjadi topik yang menuai antusiasme dan apresiasi di sejumlah negara, termasuk Indonesia. Proses ini didukung oleh mobilitas akses teknologi serta inovasi Korea Selatan yang senantiasa memproduksi produk-produk berkualitas. Di Indonesia, penetrasi Korean Wave diawali dengan penayangan K-Drama pada awal 2000-an, seperti Winter Sonata dan Full House. Buntut dari respons yang memuaskan, Korean Wave mulai memasuki pasar Indonesia lebih dalam dengan ragam konten lainnya, seperti musik dan reality show. Hingga saat ini, K-Drama masih menjadi salah satu unsur Korean Wave yang dominan dinikmati. Hal ini tidak mengherankan, mengingat K-Drama menghadirkan sejumlah daya tarik dan visual pleasure yang tidak terelakkan. Dari penjabaran sebelumnya, tulisan ini mengerucutkan fokus pada hubungan antara tingkat paparan K-Drama dengan pembentukan persepsi, ekspektasi dan hasrat publik terhadap pria Korea. Penulis mengangkat sampel dari konten YouTube TaraWoni Tv dan YourOnlyJen yang secara konsisten mengunggah konten bertemakan romantisasi pria Korea. Berbekal pemahaman akan teori representasi, kultivasi dan ekonomi politik media, dijabarkan bahwa antusiasme masyarakat dalam mengonsumsi konten romantisasi pria Korea dapat menguatkan citra ideal pria Korea yang dibentuk oleh K-Drama. Citra ini kemudian diinternalisasi menjadi ekspektasi dan persepsi personal, yang melibatkan cinta terhadap pria Korea di dunia nyata. Perlu diingat bahwa representasi media terkadang merupakan hasil distorsi dari realitas, yang mungkin saja dilatarbelakangi oleh kepentingan ekonomi dan politik tertentu, sehingga ada resiko negatif seperti pembentukan standar kecantikan dan karir yang dangkal terhadap pria Korea, atau kekecewaan akan kenyataan yang tidak selaras dengan K-Drama.Kata kunci: Korean Wave, K-Drama, representasi, kultivasi, ekonomi politik media Abstract Korean Wave, or also commonly called Hallyu Wave, is a term used to represent the spread of South Korean popular culture globally. In recent periods, Korean Wave has often become a topic that has reaped enthusiasm and appreciation in a number of countries, including Indonesia. This process is supported by South Korea's mobility of access to technology and innovation, which always produces quality products. In Indonesia, the penetration of the Korean Wave began with the airing of K-Dramas in the early 2000s, such as Winter Sonata and Full House. In the aftermath of the satisfactory response, Korean Wave began to enter the Indonesian market more deeply with a variety of other content, such as music and reality shows. Until now, K-Drama is still one of the dominant elements of the Korean Wave that is enjoyed. This is not surprising, considering that K-Drama presents a number of attractions and visual pleasure that are inevitable. From the previous description, this paper narrows the focus on the relationship between the level of exposure to K-Drama and the formation of public perceptions, expectations and desires towards Korean men. The author took samples from YouTube content from TaraWoni Tv and YourOnlyJen which consistently uploads content with the theme of Korean male romance. Armed with an understanding of the theory of representation, cultivation and political economy of the media, it is explained that the public's enthusiasm in consuming Korean men's romantic content can strengthen the ideal image of Korean men formed by K-Dramas. This image is then internalized into personal expectations and perceptions, which involve love for Korean men in the real world. Keep in mind that media representation is sometimes the result of distortion of reality, which may be motivated by certain economic and political interests, so there are negative risks such as the establishment of superficial beauty and career standards for Korean men, or disappointment with reality that is not in harmony with K-Drama. Keywords: Korean Wave, K-Drama, representation, cultivation, political economy medi
Pendidikan Inovatif Sebagai Pendorong Kewirausahaan Berkelanjutan di Era Digital: Literature Review
Get PDFAbstrak: Pendidikan Inovatif Sebagai Pendorong Kewirausahaan Berkelanjutan di Era Digital: Literature Review. Dinamika ekonomi global yang terjadi dengan sangat cepat mendorong dunia bisnis untuk terus berinovasi, pendidikan memiliki peran strategis dalam membentuk individu yang kreatif, inovatif, dan mampu beradaptasi dengan cepat. Penelitian ini berfokus pada bagaimana pendidikan inovatif dapat menjadi katalisator dalam mendorong kewirausahaan berkelanjutan, khususnya di era digital. Pendidikan inovatif tidak hanya mencakup penguasaan teknologi digital, tetapi juga penanaman keterampilan kritis, kolaboratif, dan kewirausahaan yang relevan dengan kebutuhan pasar global. Penelitian ini menganalisis berbagai pendekatan pendidikan yang mengintegrasikan teknologi digital dan kewirausahaan, serta mengevaluasi dampaknya terhadap kesiapan generasi muda dalam menghadapi tantangan kewirausahaan berkelanjutan. Melalui studi kasus di beberapa institusi pendidikan yang menerapkan program inovasi kewirausahaan berbasis teknologi, ditemukan bahwa penerapan pendidikan inovatif meningkatkan keterampilan problem-solving, kreativitas, dan orientasi bisnis yang berkelanjutan pada peserta didik. Hasil penelitian menunjukkan bahwa pendidikan inovatif memiliki potensi besar untuk mendorong terciptanya wirausaha wirausaha baru yang tidak hanya sukses secara ekonomi, tetapi juga mampu berkontribusi terhadap pembangunan yang berkelanjutan. Oleh karena itu, reformasi pendidikan yang berfokus pada inovasi dan kewirausahaan harus terus dikembangkan untuk mempersiapkan generasi unggul yang siap bersaing di pasar global.Kata Kunci: Digitalisasi, Inovasi, Kewirausahaan, Pendidikan, Teknolog
EFEKTIVITAS PENGGUNAAN MEDIA PEMBELAJARAN E-FLIPBOOK PADA PEMBELAJARAN OPERASI BILANGAN BULAT DENGAN PENDEKATAN KONTEKSTUAL BERORIENTASI PADA METODE DAN PEMAHAMAN KONSEP MATEMATIKA SISWA SMP KELAS VII
Get PDFPenelitian ini bertujuan untuk mengetahui efektivitas penggunaan media pembelajaran E-Flipbook dengan pendekatan kontekstual ditinjau dari metode dan pemahaman konsep matematika siswa SMP kelas VII, serta interaksi antara metode dan pemahaman konsep matematika siswa SMP kelas VII. Penelitian ini merupakan jenis penelitian eksperimen dengan desain berbentuk penelitian One-Group Pretest Posttest Design. Penelitian ini dilakukan pada siswa kelas VII SMPIT Ulul Albab Purworejo tahun ajaran 2023/2024. Statistik uji yang digunakan adalah One Sample T-Test, Paired Sample T-Test, Korelasi Product Moment, dan Regresi Linier Sederhana dengan menggunakan Software IBM SPSS 25. Hasil penelitian menunjukkan bahwa: (1) Penggunaan media pembelajaran E-Flipbook dengan pendekatan kontekstual efektif ditinjau dari metode matematika siswa SMP kelas VII, (2) ) Penggunaan media pembelajaran E-Flipbook dengan pendekatan kontekstual efektif ditinjau dari pemahaman konsep matematika siswa SMP kelas VII, dan (3) Terdapat interaksi antara metode dan pemahaman konsep matematika siswa dengan kategori sangat kuat
THE RELATIONSHIP BETWEEN LEARNING EXPERIENCES ON ENVIRONMENTAL CHANGE AND ENVIRONMENTAL LITERACY OF GRADE X HIGH SCHOOL STUDENTS
Get PDFA learning experience is one of the key demands in science learning. Biology, as part of science, is also expected to help develop students' environmental literacy. This study aims to determine the relationship between learning experiences on environmental change materials and environmental literacy among grade X students of SMAN 1 Sleman, in the context of global warming. This study is an ex-post facto correlation study using mixed methods. The study was conducted at SMAN 1 Sleman with a sample of 130 grade X students. Data collection used a Likert-scale questionnaire, multiple-choice tests, and essays, supported by interviews with teachers and students. The data analysis technique in this study used descriptive statistical analysis and the Pearson Product-Moment correlation test. From the results of the correlation test, it was found that there was a positive and significant relationship between learning experiences on environmental change material and environmental literacy in the context of global warming. This study aims to provide insights into the relationship between learning experiences and students' environmental literacy. Teachers can use the results of this study as a basis for creating meaningful learning experiences for students
THE RELATIONSHIP BETWEEN BIOLOGY LEARNING EXPERIENCES ABOUT STUNTING ISSUES AND THE SCIENCE LITERACY ABILITIES OF GRADE XI MIPA STUDENTS OF MAN 2 YOGYAKARTA
Get PDFThis research was conducted at MAN 2 Yogyakarta and involved 65 students from grade XI MIPA, who were selected as samples using the census method. This type of research is correlational ex post facto with a quantitative approach. Biology learning experiences were measured using a Likert scale questionnaire and supported by in-depth interviews with teachers, while students' scientific literacy abilities were assessed using a test created in reference to the PISA 2018 competency aspects. Data analysis techniques used descriptive analysis and Pearson Product-Moment correlation analysis. The results showed that students' biology learning experiences that were categorised as very high were four students (6%), high were 15 students (23%), moderate were 29 students (45%), low were 13 students (20%), and very low were four students (6%). Scientific literacy abilities on the issue of stunting that were categorised as very high were three students (5%), high were 22 students (34%), moderate were 24 students (37%), low were 12 students (18%), and very low were four students (6%). There is a positive and significant relationship between biology learning experiences and stunting issues, as well as scientific literacy skills (correlation coefficient of 0.283 and significance of 0.022). Furthermore, biology learning experiences are known to have only an 8% influence on scientific literacy skills, with 92% being influenced by other factors, such as the selection of teaching materials and the use of learning media. Based on the research results, it can be concluded that the better the biology learning experience, the better the students' scientific literacy skills on stunting issues
THE EFFECT OF DIFFERENTIATED LEARNING MODEL BASED ON BIOTECHNOLOGY MATERIAL PROJECTS ON SCIENCE LITERACY REVIEW FROM THE LEARNING STYLE OF STUDENTS OF SMAN 1 TURI
Get PDFThis study aims to examine the effect of a project-based differentiated learning model on the scientific literacy of tenth-grade students in biotechnology material at SMAN 1 Turi, considering students' learning styles. The research method employed was a quasi-experimental design with a non-equivalent control group. The study involved two groups of students: the experimental group, which used the project-based differentiated learning model, and the control group, which used the discovery learning model. The results showed that the average Post-test score of the experimental group increased by 43.2%, from an average Pre-test score of 26.44 to 37.88. In contrast, the control group experienced only a 17% increase, from an average score of 29.91 to 31.41. Additionally, analysis based on learning styles revealed that students with visual learning styles experienced the highest increase in scientific literacy, followed by those with auditory and kinesthetic learning styles. Overall, the application of the project-based differentiated learning model increased learning effectiveness by 76% in the experimental group compared to conventional learning methods. This study concludes that a differentiated, project-based learning model is effective in enhancing students' scientific literacy, particularly in the field of biotechnology. It highlights the importance of considering learning styles in the learning process. These findings offer practical implications for teachers in designing innovative learning experiences tailored to students' individual needs
KESULITAN BELAJAR SISWA PADA PEMBELAJARAN BIOLOGI MATERI EKOSISTEM BERDASARKAN PENGGUNAAN STRATEGI PEMBELAJARAN
No full textThis study aims to identify students' learning difficulties in ecosystem materials based on differences in learning strategies and factors causing learning difficulties, and to describe the efforts made by students and teachers to overcome these learning difficulties. This study was conducted at SMA Negeri 1 Bantul from February to May 2025. The method used in this study was a combination of descriptive, quantitative and qualitative methods. Data collection was carried out through questionnaires, interviews, and documentation. The results of the study showed that students experienced fewer learning difficulties in the Discovery Learning (DL) strategy compared to the Project-based Learning (PjBL) strategy. The factor causing learning difficulties in the Discovery Learning (DL) strategy was low student interest in learning, whereas the cause in the Project-based Learning (PBL) strategy was the numerous community activities in which students participated and the teacher's lack of readiness. The efforts made by students included dividing tasks into groups and utilising additional learning resources, while teachers played a role in providing scaffolding and extending the project's duration. These findings suggest that the selection of learning strategies should consider the characteristics and readiness of students to learn.Penelitian ini bertujuan untuk mengidentifikasi kesulitan belajar siswa pada materi ekosistem berdasarkan perbedaan strategi pembelajaran, faktor-faktor penyebab kesulitan belajar, serta mendeskripsikan upaya yang dilakukan siswa dan guru untuk mengatasi kesulitan belajar tersebut. Penelitian ini dilakukan di SMA Negeri 1 Bantul pada bulan Februari-Mei 2025. Metode yang digunakan pada penelitian ini adalah metode deskriptif kuantitatif kualitatif. Pengumpulan data dilakukan melalui pengisian angket, wawancara, dan dokumentasi. Hasil penelitian menunjukan bahwa kesulitan belajar yang dialami siswa pada strategi Discovery Learning (DL) lebih sedikit jika dibandingkan dengan strategi Project Based Learning (PjBL). Faktor penyebab kesulitan belajar pada strategi Discovery Learning (DL) adalah rendahnya minat belajar siswa, sedangkan penyebab pada strategi Project Based Learning (PjBL) adalah banyaknya aktivitas yang diikuti siswa di lingkungan masyarakat dan kurangnya kesiapan guru. Adapun upaya yang dilakukan siswa mencakup pembagian tugas dalam kelompok dan pemanfaatan sumber belajar tambahan, sementara guru berperan dalam memberi scaffolding dan memperpanjang durasi proyek. Temuan ini menunjukkan bahwa pemilihan strategi pembelajaran perlu mempertimbangkan karakteristik dan kesiapan belajar siswa
ANALISIS FAKTOR – FAKTOR YANG MEMENGARUHI STATUS KESEHATAN ANAK PADA USIA PRA-SEKOLAH DI WILAYAH PEDESAAN MENGGUNAKAN MODEL REGRESI LOGISTIK BINER
No full textKesehatan anak usia prasekolah penting untuk diperhatikan, terutama di wilayah pedesaan yang memiliki keterbatasan akses layanan kesehatan dan sanitasi yang layak. Penelitian ini bertujuan untuk menganalisis faktor – faktor yang memengaruhi status kesehatan anak pada usia prasekolah di wilayah pedesaan dengan model regresi logistik biner serta mengetahui faktor – faktor yang secara signifikan memengaruhi status kesehatan tersebut. Data dalam penelitian ini diperoleh dari Indonesian Family Life Survey (IFLS) gelombang ke-5 sebanyak 19.096 responden. Variabel penelitian yang digunakan adalah status kesehatan anak sebagai variabel respons dengan dua kategori (tidak sehat/sehat), sedangkan variabel prediktornya adalah jenis kelamin, status gizi, status pekerjaan ibu, pola makan anak dan sumber air minum. Estimasi parameter model regresi logistik biner menggunakan Maximum Likelihood Estimation (MLE), signifikansi parameter dilakukan secara simultan dan parsial. Proses analisis data dilakukan dengan bantuan software RStudio. Hasil penelitian menunjukkan bahwa faktor yang berpengaruh signifikan adalah jenis kelamin dan status pekerjaan ibu. Anak perempuan cenderung memiliki peluang sehat 1,49 kali lebih tinggi dibandingkan anak laki – laki, sementara anak yang memiliki ibu dengan status bekerja cenderung memiliki peluang sehat lebih rendah dibandingkan anak yang memiliki ibu dengan status tidak bekerja
APPLICATION OF THE A-STAR ALGORITHM IN DETERMINING THE SHORTEST ROUTE TO TOURIST ATTRACTIONS IN TEMANGGUNG REGENCY
No full textThe objectives of this research are: (1) Knowing the results of applying the A-Star algorithm in determining the shortest route to tourist attractions in Temanggung Regency and (2) Knowing the comparison of the results of the shortest route using the A-Star algorithm with Google Maps. The data sources for this research are the Temanggung Regency Tourism and Culture Office, Google Maps, and Google Earth. The research results show that: (1) Based on the calculation results, 100 routes were obtained to 20 tourist attractions in Temanggung Regency from 5 entrances as starting points. Routes that pass several tourist attractions are grouped into one tour package. From Entrance 1 there are 18 tour packages, entrance 2 there are 18 tour packages, entrance 3 there are 17 tour packages, entrance 4 there are 6 tour packages, and entrance 5 there are 13 tour packages and (2) Calculation of the shortest route using an algorithm A-Star compared to Google Maps shows varying results. Of the 100 shortest routes generated, 19 routes have the same value, while 81 routes have different values. Of the 81 routes with different values, 64 routes show that the value produced by Google Maps is greater than that of the A-Star algorithm, and 17 routes show that the value produced by the A-Star algorithm is greater than that of Google Maps