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Análise de processos para composição do manual gestão de patrimônio móvel da Universidade Estadual do Centro-Oeste
Get PDFPublic administration in Paraná faces constant regulatory changes. One area particularly affected is asset management, which has seen the introduction of a new computerized system for mobile assets. The State University of Central-West (UNICENTRO), with 85 thousand items in the University Management System (SGU), is confronted with the challenge of migrating this data to the state's system amidst new regulations and a restructuring in the department responsible for asset management, the Directorate of Assets. Given this reality, the goal emerged to conduct research in the area of organizational processes, aiming to improve and institutionalize asset management procedures. The main strategy was the institutionalization of these processes, especially considering the difference between the SGU system and the new Mobile Asset Management System (GPM). This participatory investigation employed document analysis and the development of flowcharts, adapting them based on the guidelines of the State Department of Assets, an agency under the Secretary of Administration and Pensions of Paraná. The result of this effort was an analysis of organizational processes, which served as the foundation for the creation of the 'Practical Manual for Mobile Asset Management at UNICENTRO, containing technical instructions, flowcharts, and tutorials. This manual not only guides current asset management but also serves as a lasting resource for future teams, ensuring consistency and efficiency in the university's asset management.A administração pública no Paraná enfrenta constantes mudanças regulatórias. Uma área particularmente afetada é a gestão patrimonial, que viu a introdução de um novo sistema informatizado para bens móveis. A Universidade Estadual do Centro-Oeste (UNICENTRO), com 85 mil itens no Sistema de Gestão Universitária (SGU), encara o desafio de migrar esses dados para o sistema do Estado, em meio a novas normativas e uma reestruturação no setor responsável pela gestão patrimonial, a Diretoria de Patrimônio. Dada essa realidade, surgiu o objetivo de conduzir uma pesquisa na área de processos organizacionais, visando aprimorar e institucionalizar os procedimentos de gestão patrimonial. A estratégia principal foi a institucionalização desses processos, especialmente considerando a diferença entre os sistemas SGU e o novo Sistema de Gestão de Patrimônio Móvel (GPM). Essa investigação participativa empregou análise documental e desenvolvimento de fluxogramas, adaptando-os com base nas diretrizes do Departamento de Patrimônio do Estado, órgão da Secretária de Administração e Previdência do Paraná. O resultado desse esforço foi uma análise dos processos organizacionais, que serviu de base para a criação do "Manual Prático Para Gestão de Bens Móveis da UNICENTRO", contendo instruções técnicas, fluxogramas e tutoriais. Este manual não apenas orienta a gestão patrimonial atual, mas serve como um recurso duradouro para futuras equipes, assegurando consistência e eficiência na gestão de bens da universidade
O desenvolvimento de uma ferramenta de follow-up e seu impacto na gestão da produção e controle de estoque
Get PDFThe follow-up tool allows you to compare the current stock with the production schedule to identify and plan the necessary measures. According to this comparison, planners can have insight into how to adjust the production schedule to avoid delays or downtime on the production line. The purpose of this article is to establish a tool to monitor stock and production, as well as to assess the impact of a company in the food industry on production and general environment. In order to develop the tool, action research was used, which allowed for an assessment of the company's situation before and after the development of the tool. The use of the tool enables planners to view the status of each item in stock, check delivery times for new materials, and identify possible bottlenecks in the production process. As a result, this information enables those responsible to make more effective and accurate decisions to ensure that the production flow goes according to plan.A ferramenta de follow-up permite comparar o estoque atual com o programa de produção para identificar e planejar as medidas necessárias. De acordo com essa comparação, os planejadores podem ter a visão de como ajustar a programação de produção para evitar atrasos ou paralisações na linha de produção. Sendo assim, o objetivo do artigo consiste no desenvolvimento de ferramenta de acompanhamento de estoque e produção bem como na avaliação dos impactos no ambiente de produção e geral de empresa do setor alimentício. O método usado foi o da Pesquisa-ação, que permitiu avaliar as condições da empresa antes do desenvolvimento da ferramenta e da situação posterior. A utilização da ferramenta possibilitou aos planejadores possam visualizar o status de cada item em estoque, verificar os prazos de entrega de novos materiais e identificar possíveis gargalos no processo produtivo. Como resultado, tais informações, possibilitam que os responsáveis tomem decisões mais efetivas e precisas para garantir que o fluxo de produção siga de acordo com o previsto
Investigating global brand preference bias among low-status consumers: a study on the mechanisms of its accentuation and mitigation
Get PDFObjective - This study reconciles system justification theory (SJT), intersectionality awareness (IA), and dual attitudes (DA) to determine the conscious-unconscious relationship between consumer identity and global brand preference bias in low-status consumers.
Method - We performed three experimental studies: First, we observed the discrepancy between explicit/conscious and implicit/unconscious (DA) global brand attitudes according to established social order (SJT), even if a status quo bias exerts influence. Second, we propose the moderation of the disidentification, which emphasizes the rejection of local elements in this process. Lastly, we propose the mitigation of the disidentification effects through status quo awareness, or Intersectionality Awareness (IA).
Relevance/originality – The literature of low-status consumers’ identity relation to brand preference is still developing when tapping multiple layers of perspectives, such as disidentification and identity awareness, and conscious and unconscious processes. The comprehension of this interaction allows a better understanding of the global brand preference bias.
Main results – We identified conflicting conscious and unconscious global brand attitudes, potentialized through disidentification with domestic values, those that represent the home country consumer, although their effect can be mitigated by intersectionality awareness.
Theoretical/methodological contributions – Theoretically, this study advances the knowledge about global brand preference, including the status quo/awareness theory to better understand the customer-brand relationship. Methodologically, we advanced by employing an unconscious-based technique to address the phenomenon.
Social/management contributions – The study explains brand preference bias through the mechanism of disidentification, and their control through social awareness, expanding practitioners’ horizons beyond brand strategies, to consider deep human identity mechanisms. For the individuals and the society, the study proposes understanding on the potential side effects of consumer-brand relationships, presenting coping strategies to deal with this phenomenon, promoting more equality and inclusion
Fronteiras emergentes de pesquisa em neurociência do consumidor
No full textIn this special issue of the Brazilian Journal of Marketing (ReMark), titled "Applications of neuroscience in the field of marketing", we explore the growing intersection between neuroscience and marketing (ReMark Special Issue 2022). Consumer Neuroscience, often referred to as Neuromarketing, emerges as an innovative direction of interdisciplinary research (Shigaki, Gonçalves, & Santos, 2017; Berčík, et al., 2016). This subfield seeks to understand the underlying neurobiological mechanisms of decision-making and consumer behavior.
This special edition includes eight articles that delve deeply into the topic. Bizarrias et al., (2023) investigate the bias of global brand preference through a conscious-unconscious approach. Oyman (2023) examines the use of celebrities in television advertisements with EEG in Turkey. Peixoto, Gonçalves, and da Silva (2023) discuss the applicability of FaceReader and the ISIE Framework to measure emotions in marketing research focused on sustainable consumption. Andreoli, de Britto, and Kawano (2023) address counterintuitive marketing communication in the social realm. Camargo (2023) analyzes the influence of human faces on attention and perception of reliability in virtual environments. Louro and Barboza (2023) explore the unconscious side of consumption and propose the model of emotional availability in consumption. Pereira et al., (2023) present a systematic literature review on Eye-Tracking as a physiological correlate of consumer behavior. Lastly, Pagan et al., (2023) propose a model for the experimental process in neuromarketing research using EEG.
The aim of this editorial comment is to highlight the emerging frontiers of research in the field of Consumer Neuroscience, presenting the advances and opportunities this promising area offers. To support our discussion, we conducted a bibliometric analysis on two renowned databases, resulting in a final sample of 177 relevant articles.
The use of neuroscientific tools in Neuromarketing has the potential to reveal consumers' unconscious reactions, allowing for a deeper understanding of cognitive constructs such as attention and emotion (García-Madariaga et al., 2019). By combining these tools with other research methodologies, it is possible to develop marketing theories and models with a solid biological foundation, benefiting both the academic world and the market (Semmelmann & Weigelt, 2018).
Various research in Applied Social Sciences have already used advanced techniques to study consumer behavior. The accessibility and cost reduction of these tools, along with technological advancements, have encouraged researchers to adopt these innovative approaches (Dimoka, Pavlou, & Davis, 2011). In particular, in Marketing, there has been a trend to combine different neuroscientific tools for a more holistic analysis of phenomena (Berčík et al., 2016; Christoforou, 2017; García-Madariaga et al., 2019).
Consumer Neuroscience represents an emerging frontier in Marketing research, offering unique opportunities to understand human behavior through the analysis of physiological data. The integration of technological advancements and neuroscientific tools promises to revolutionize the way we understand and approach the consumer in the world of Marketing. We invite readers to explore this special issue and delve into the contributions that neuroscience can bring to the field of marketing.
But, what are the possible emerging frontiers in Consumer Neuroscience?
To answer the proposed question, we conducted a bibliometric analysis using the pairing technique. The databases consulted were Web of Science and Scopus, and the search expression used focused on terms related to neuromarketing and consumer neuroscience ("neuro market*" OR "neuro-market*" OR neuromarket* OR "consumer neuroscience"). We restricted our search to peer-reviewed articles in the areas of Administration, Neuroscience, Economics, and Management, which were published in journals specialized in Marketing. After analyzing the articles common to both databases, we identified a sample of 177 articles.
For data analysis, we adopted the statistical criteria defined by Quevedo-Silva et al., (2016). Principal Component Analysis was performed, and the three main emerging frontiers were identified resulting from the underlying relationships between the articles in the sample, as illustrated in Figure 1 and Appendix A, 71 articles.
Figure 1
Bibliographic Coupling Network
Legend: Frontier 1 - Yellow, Frontier 2 - Blue, Frontier 3 - Red. References available in Appendix A.
The advancement of research in Neuromarketing is enriching our understanding of behavior in marketing and also in the organizational environment. With the aid of neurophysiological techniques, we have a deeper insight into how people make decisions and how this is reflected in business (Smidts et al., 2014; Karmarkar & Plassmann, 2019). In this editorial comment, we outline three emerging frontiers in Consumer Neuroscience:
Frontier 1 - Decision-making: neural responses and cognitive processes that consumers employ when making purchasing decisions and evaluating brands.
Frontier 2 - Academic and methodological rigor: using behavioral and neural evidence in a complementary manner to assess the influence of stimuli on consumers.
Frontier 3 - Mitigating the impact of research: the importance of ethics, regulation, and consideration of consumer vulnerability in research.
Research in Neuromarketing has broadened our horizons regarding behavior in marketing and the organizational environment. Neurophysiological techniques have proven valuable in uncovering how people make decisions, directly influencing businesses (Smidts et al., 2014; Karmarkar & Plassmann, 2019). It became evident in our analysis that Frontier 2 is the most recent and has connections with the works of Frontier 1. On the other hand, the studies of Frontier 3 address topics that distinguish themselves from the other two frontiers. Below, we present the Frontiers considering the order of relationship.
Frontier 1 - Decision-making, investigates the neural responses and cognitive processes that consumers use when making purchasing decisions and evaluating brands. Decision-making is a complex process, influenced by various factors, from psychological to economic aspects. Consumer Neuroscience has been dedicated to understanding these underlying neural mechanisms, providing valuable insights into how consumers perceive value and make decisions (Karmarkar & Plassmann, 2019). Moreover, the interdisciplinarity of the field, which ranges from Neuroeconomics to Neurostrategy, has allowed for a broader and integrated understanding of human behavior, considering cognitive, emotional, and social aspects (Caneppele et al., 2021).
The evolution from Frontier 1 to Frontier 2 can be seen as a natural progression in research. While the first one seems to focus on understanding decision-making processes and neural responses, the second one aims to enhance methodology and academic rigor, using both behavioral and neural evidence to assess the influence of stimuli. This evolution reflects the need for a more robust and rigorous approach in research, ensuring that findings are not only interesting but also methodologically sound.
Frontier 2 - Academic and methodological rigor, indicates that research in Consumer Neuroscience, although promising, still faces methodological challenges. The fragmentation of studies and the lack of clear guidelines have been barriers for researchers (Lee, Chamberlain & Brandes, 2018). However, by integrating behavioral and neural evidence, it is possible to achieve a deeper and more rigorous understanding of stimuli and their influences. The combination of different methods and tools, as well as the integration of existing theories, can help overcome these challenges, providing more accurate insights applicable to the real world (Zhang, Thaichon & Shao, 2023).
In summary, research in Consumer Neuroscience is constantly evolving. The transition from Frontier 1 to Frontier 2 reflects the ongoing pursuit of rigor and precision, ensuring that findings are not only relevant but also methodologically robust. As the field continues to grow and develop, it is essential that researchers remain committed to academic and methodological excellence.
Frontier 3 - Mitigating the impact of research, clearly distinguishes itself from Frontiers 1 and 2. While the other frontiers focus on consumer decision-making and methodological rigor, Frontier 3 emphasizes the protection and well-being of the consumer, as well as the ethical integrity of Neuromarketing research.
The rapid spread of Consumer Neuroscience and Neuromarketing has raised questions about the ethics and legal compliance of its application. There is a growing need to ensure that research is conducted ethically, protecting the rights and well-being of participants. The lack of regulation and clear standards can lead to unethical and irresponsible practices. Therefore, this last frontier emphasizes the need to establish clear guidelines and standards for conducting Neuromarketing research.
Furthermore, Frontier 3 addresses the concern about consumer vulnerability, especially in relation to the possibility of manipulation and influence through subliminal advertising and other techniques that exploit the neuroscientific understanding of consumer behavior. To overcome these ethical concerns, it is essential to provide educational and informative efforts directed at marketing professionals, advertisers, and the general public.
Organizations like the Neuromarketing Science and Business Association (NMSBA) play a vital role in establishing codes of ethics and guidelines to ensure the integrity of research and protect the interests of consumers. In summary, Frontier 3 serves as a crucial reminder of the inherent responsibility in applying these findings to the real world. It highlights the need to proactively address ethical and regulatory concerns to ensure that Neuromarketing research is conducted responsibly and with the utmost respect for the rights and well-being of consumers.
Exploring the research frontiers in Consumer Neuromarketing
Frontier 1 - Decision-making
The influence of research in Consumer Neuroscience goes beyond the theoretical scope, impacting the way companies formulate their strategies, establish connections, and design their products to meet consumer needs, i.e., Neuromarketing. The discussion is no longer centered on whether Neuroscience and its tools have something valuable to contribute to understanding the market, but rather on how physiological factors influence human decision-making (Smidts et al., 2014).
However, it's important to emphasize that neuroscientific tools are not omnipotent on their own, but rather more effective when used as a complement to existing investigations. They provide data, constructs, models, theories, and analyses that can be synergistically integrated into ongoing research in the social sciences (Karmarkar & Plassmann, 2019). Despite the challenges associated with integrating neuroscientific tools into investigations about consumer decision-making processes, their application will promote a deeper understanding of decision-making, potentially resulting in the development of more effective decision support interventions and tools (Yoon et al., 2012).
In this factor, we identified that the emerging frontier is related to the ability to predict behavior at the market level across a range of decision types. We start from the assumption that consumers' decision-making processes play a fundamental role in understanding behavioral outcomes (Hubert et al., 2018). However, we understand that this prediction should rely on the support of other areas, allowing for a faster pace in research.
Neuroeconomics, for example, has advanced frameworks on the neural mechanisms underlying decision-making processes and individual perceptions of value (Karmarkar & Plassmann, 2019). Neurostrategy, on the other hand, highlights in the literature studies on mental, cognitive, and neural activities, in addition to strategic decision-making being ethical and considering the social environment of respondents for the processing of emotions and information (Caneppele et al., 2021).
The main challenge faced by the subfields of Administration that make use of Neuroscience and that adopt a multidisciplinary and multimodal perspective to address their research questions (Yoon et al., 2012), lies in the continuous expansion and validation of the results obtained, along with the development of an increasingly deductive approach, capable of questioning, adjusting, or expanding existing economic theories. These research subfields, when coming together, are based on the positivist assumption that understanding the underlying neural and physiological processes is fundamental to explain human behavior. However, it's important to recognize that forthcoming findings from Consumer Neuroscience have the potential to unfold new significant implications for research in Neuroeconomics, Neuromarketing, and Neurostrategy (Hubert, 2010).
The main challenge faced by the subfields of Administration that make use of Neuroscience and that adopt a multidisciplinary and multimodal perspective to address their research questions (Yoon et al., 2012), lies in the continuous expansion and validation of the results obtained, along with the development of an increasingly deductive approach, capable of questioning, adjusting, or expanding existing economic theories. These research subfields, when coming together, are based on the positivist assumption that understanding the underlying neural and physiological processes is fundamental to explain human behavior. However, it's important to recognize that forthcoming findings from Consumer Neuroscience have the potential to unfold new significant implications for research in Neuroeconomics, Neuromarketing, and Neurostrategy (Hubert, 2010).
Seeking assistance from fields beyond psychology to understand neural responses and mental processes related to purchasing decisions and brand evaluations will allow for an understanding of individual or state-dependent differences in consumer behavior. The individual differences that influence decision-making are psychological or demographic, while the differences related to behavioral states present the possibility of discovering measurable individual differences in the brain and translating them into individual psychological or socioeconomic aspects (Karmarkar & Plassmann, 2019).
The application of neuroscientific tools in Marketing research can be seen as a source of theory generation, complementing traditional theories (Yoon et al., 2012). Furthermore, they can be considered as an innovative methodological tool to examine mental processes without the need to directly question consumers about their thoughts, memories, evaluations, or decision-making strategies. Thus, it allows access to information that would otherwise remain hidden (Plassmann, Ramsøy, & Milosavljevic, 2012).
They can also demonstrate how the neural correlates of price memory, both explicitly and implicitly, can provide insights into the processes that influence consumer choices (Linzmajer, Hubert, & Hubert, 2021), establishing a connection between theory and business application, encouraging managers to develop features that are not only functionally valuable but also psychologically impactful and aligned with cultural trends, inspiring, for example, the creation of culturally relevant brands (Schmitt, 2012). The research focus is evolving from an approach centered on cataloging the brain regions involved in responses to marketing stimuli to a broader direction, which involves the evaluation and refinement of fundamental constructs related to consumer behavior theories. A notable example is the study of brand personality traits (Chen, Nelson, & Hsu, 2015).
As Consumer Neuroscience gains prominence, there is a need to advance in the creation of publication standards. The field should enthusiastically address the exciting research questions that have become feasible with the new tools at our disposal. Adopting a multidisciplinary perspective on decision-making, which incorporates biological approaches, paves the way for unprecedented research opportunities (Yoon et al., 2012), considering that the structure of the mind is flexible and adjustable, and that cognition can be shaped through repeated bodily actions and modal simulations, resulting in its physical incorporation at the brain level (Reimann, 2018).
Frontier 2 - Academic and methodological rigor
Current research in Consumer Neuroscience often presents itself in a fragmented manner, making it difficult for newcomers to gain a comprehensive understanding. This is justified by the scarcity of accessible and high-quality methodological guides (Lee, Chamberlain & Brandes, 2018). By clearly establishing the roles that neuroscientific tools play in marketing research, understanding how they contribute to the progress of current theories and the refinement of strategies (Lim, 2018), it is possible to introduce more academic rigor when addressing complementary behavioral and neural evidence to assess the influence of stimuli.
To gather the fragmented data from this promising field, differentiating basic, translational, and applied research, as well as defining concepts and establishing a framework for the validation of metrics grounded in Neuroscience, can prevent methodological discrepancies, conceptual incongruities, lack of systematic metric validation, and questions about business practices, highlighting the need to refine the discipline, seeking greater rigor and maturity (Ramsøy, 2019).
The use of neuroscientific tools allows linking behavioral and neural aspects to study the decision-making process that can lead to a purchase, thus improving existing marketing theories. Decision-making is a process in which a logical option is chosen from the available alternatives. This process involves analyzing information and evaluating costs, also encompassing psychological aspects, economic factors, and personal preferences that play a considerably relevant role in decision-making (Schoen et al., 2018). However, there are still emerging frontiers in this field of decision-making and consumer choices that need attention. Experiments seem to simplify the complexity of the decision-making process because the interactions between participants and stimuli are not considered (Alvino et al., 2019).
Exploring the neural mechanisms involved in the consumer experience can provide insights for researchers, especially when developing highly accurate behavior models that can be applied in real-world scenarios (Alvino et al., 2019) through a programmatic and integrative approach (Lee, Chamberlain, & Brandes, 2018). This is a challenge for research in Consumer Neuroscience and traditional methods, due to questioning the use of monolithic measurements that serve the same predictive purpose (Gier, Strelow & Krampe, 2020; Kolar et al., 2021; Baldo et al., 2022). Adopting an approach that combines multiple methods and tools, or that uses Neuroscience tools as a complement to traditional methods, would help avoid conclusions based on existing studies that are often restricted and repetitive, conducted in controlled environments with predetermined stimuli. It could also result in biased results due to the inherent limitations of the chosen method(s) (Zhang, Thaichon, & Shao, 2023). Relevant factors about research in this subarea of knowledge are also related to ethical concerns, research subjects, scientific reliability, validity, and transparency. Solutions seem to be related to the formulation of policies and the establishment of ethics committees that engage in responsible learning and practice (Shigaki, Gonçalves, & Santos, 2017; Lim, 2018a).
In addition to focusing on the choice of methods and tools, the incorporation of existing theories should be considered, as studies that use neuroscience tools heavily rely on the discovery of neurological and psychophysiological evidence, while theories play a fundamental role in marketing research (Casado-Aranda et al., 2020; Zhang, Thaichon, & Shao, 2023). Without this combination, there may be problems in terms of generalization, suitability, and validity of research data, resulting in biased results (Zhang, Thaichon, & Shao, 2023).
Studies in Consumer Neuroscience and its application through Neuromarketing have emerging frontiers in various aspects, such as promotions, pricing design, prediction of purchase-related activities, new product development, transmission of a message that would lead to a change in consumers' mindset, emotional and behavioral, among others beyond the methodological aspects and neuroscience tools (Ćirović et al., 2022; Panda et al., 2023). In this sense, looking at the sample of this factor and the research and results they present, we identified that most marketing research has focused on exchanges and strategies in Business-to-Consumer (B2C) contexts. Therefore, there is the possibility of using neuroscience tools to enhance the positioning and promotion of Business-to-Business (B2B) solutions, opening new frontiers for marketing theory and practice with significant innovation and value potential for the industry (Lim, 2018b).
Frontier 3 - Mitigating the Impact of Research
Due to technological advancement and the widespread availability of information, we have observed a rapid spread of Consumer Neuroscience and Neuromarketing, triggering discussions among legal and marketing experts regarding ethi
Investigating the transformative effect of technological and service innovations on postal sector adaptability during the pandemic Disruption in India
Get PDFPurpose: This study aims to investigate the inventive adjustments that have been made to provide uninterrupted delivery services by the postal sector amidst the COVID-19 pandemic.
Design/methodology/approach: This is an empirical study on the primary data collected from 354 postal users who use the services during and after pandemic disruption. This study uses regression, partial least square structural modeling and correlation to find out the relationship between dependent and independent variables.
Originality/Value: This paper presents an empirical study that examines the determinants of innovation impacting customer satisfaction among postal users in India during the pandemic disruption, addressing the dearth of previous empirical research on the adaptability of the postal system in this context. The results of our study can help the postal sector create more effective strategies for utilizing cutting-edge logistics technology, enabling them to change into delivery service providers that are innovation-driven.
Findings: The postal sector incorporates both service and technological innovation. The study also includes the other two constructs of logistics efficiency and customer satisfaction. Both service and technological innovation have a significant impact on customer satisfaction; however, service innovation is found to be the reason behind the survivability of the postal sector during the pandemic disruptive environment. Logistics efficiency positively affects customer satisfaction. However, logistics efficiency partially mediates the relationship between innovation and customer satisfaction. Overall, postal customers' satisfaction improves when innovation and logistics efficiency are present.
Theoretical/methodological Contributions: This study connects innovation with logistics efficiency and customer satisfaction in the context of Indian postal system and their adaptability during COVID-19
Social/management Contributions: The impact of innovation on logistical efficiency and consumer perception can be better understood with the help of this study. This can then be used to formulate or adjust strategies to boost the India Post’s revenues and productivity
Covid-19: mudando as perspectivas dos turistas internacionais de segunda casa em rumo às atividades de recreação na Türkiye
Get PDFStudy Objective: This study aims to empirically analyze the impact of the COVID-19 pandemic on changes in international second residence tourists' perspective on recreational activities and their recreational experiences.Methodology/approach: An empirical qualitative perspective was adopted in the study. Online surveys were sent to a total of 500 international second residence tourists in Alanya/Turkey. Analyzes were made on the 430 response data returned.Orginality/value: Recreational areas are extremely important in the destination selection of international second home tourists’. There is a gap in studies focusing on changes in their recreational experiences during the pandemic. For the sustainability of the demand for second homes in the destination, it is necessary to follow the changes experienced during the pandemic process and to make provision for negativities. The study compares the purposes of participating in recreational activities of international second home tourists before the pandemic and during the pandemic period. It also comparatively analyzes the level of participation in indoor, outdoor and virtual recreational activities before the pandemic and during the pandemic period.Main results: Study results confirmed that the COVID-19 pandemic had an impact on the recreational activities in which second residence tourists participated.While the pandemic has reduced the interest in indoor activities, it has also increased the interest in outdoor and virtual activities significantly. Theoretical/methodological contributions: The pandemic process has not yet been fully clarified. Thus, the black swan theory remains valid for the Pandemic Process. The results of this study provide an understanding of the effects of COVID-19 specific to the experiences of international second residence tourists. The results of this study will guide the ongoing studies on second homes. Social/management contributions: In the new normal process, the demand for recreation areas has increased. Thus, carrying capacity problems arose. As a result, the destination satisfaction of international second home tourists may decrease and may decide to leave the destination. Locals who cannot use recreational areas may feel displaced. It must be taken into account that the pandemic has brought xenophobia to the agenda. Local governments should definitely make a new plan for the use of recreational areas in order to prevent possible conflicts between international second home tourists and local people.Objetivo del estudio: Este estudio tiene como objetivo analizar empíricamente el impacto de la pandemia COVID-19 en los cambios en las perspectivas de los turistas internacionales de segundos residentes sobre las actividades recreativas y las experiencias recreativas.Metodología/enfoque: En la investigación se adoptó una perspectiva empírica cualitativa. Se envió una encuesta en línea a un total de 500 turistas internacionales de segunda residencia en Alanya/Turquía. Se realizaron análisis de los 430 datos de respuesta devueltos.Originalidad/relevância: Las áreas de recreación son extremadamente importantes en la selección de destino de los turistas internacionales de segunda residencia. Existe una laguna en los estudios que se centran en los cambios en las experiencias recreativas durante la pandemia. Para sostener la demanda de segundas residencias en el destino es necesario seguir los cambios experimentados durante el proceso pandémico y tomar precauciones contra las negatividades. El estudio compara los propósitos de los turistas internacionales de segunda residencia de participar en actividades recreativas antes y durante la pandemia. También analiza comparativamente el nivel de participación en actividades recreativas interiores, exteriores y virtuales antes y durante la pandemia.Principales resultados: Los resultados del estudio confirmaron que la pandemia de COVID-19 afectó las actividades recreativas en las que participaban turistas de segundos residentes. Si bien la pandemia redujo el interés por las actividades en interiores, también aumentó significativamente el interés por las actividades virtuales y al aire libre.Contribuciones teóricas/metodológicas: El proceso pandémico aún no está del todo claro. Así, la teoría del cisne negro para el proceso pandémico sigue siendo válida. Los resultados de este estudio proporcionan una comprensión de los impactos específicos de COVID-19 en las experiencias de los turistas internacionales de segunda residencia. Los resultados de este estudio guiarán los estudios en curso sobre segundas residencias.Contribuciones sociales/de gestión: La demanda de áreas de recreación aumentó en el período de nueva normalidad. Así surgieron problemas de capacidad de carga. Como resultado, la satisfacción con el destino de los turistas internacionales de segunda residencia puede disminuir y pueden decidir abandonar el destino. La población local que no puede utilizar las áreas recreativas puede sentirse desplazada. Hay que tener en cuenta que la pandemia también ha puesto la xenofobia en la agenda. Para evitar posibles conflictos entre los turistas internacionales de segunda residencia y la población local, los gobiernos locales deben elaborar un nuevo plan para el uso de las áreas recreativas.Objetivo do estudo: Este estudo tem como objetivo analisar empiricamente o impacto da pandemia COVID-19 nas mudanças nas perspectivas dos turistas internacionais segundos residentes sobre atividades recreativas e experiências recreativas.Metodologia/abordagem: Uma perspectiva qualitativa empírica foi adotada na pesquisa. Uma pesquisa on-line foi enviada a um total de 500 turistas internacionais de segunda residência em Alanya/Turquia. As análises foram realizadas nos dados obtidos das 430 respostas retornadas.Originalidade/ relevância: As áreas de lazer são extremamente importantes na seleção do destino dos turistas internacionais de segunda residência. Há uma lacuna nos estudos com foco nas mudanças nas experiências recreativas durante a pandemia. Para manter a demanda por segundas residências no destino, é necessário acompanhar as mudanças durante a pandemia e antecipar as negatividades. O estudo compara os objetivos dos turistas internacionais de segunda residência em participar em atividades recreativas antes e durante a pandemia. Também analisa comparativamente o nível de participação em atividades recreativas internas, externas e virtuais antes e durante a pandemia.Principais resultados: Os resultados mostraram que a perspectiva dos turistas internacionais de segunda residência sobre as áreas de lazer mudou com o efeito da pandemia. Embora a pandemia tenha reduzido o interesse em atividades internas, também aumentou significativamente o interesse em atividades ao ar livre e virtuais.Contribuições teóricas/metodológicas: Os efeitos do processo pandêmico ainda não foram revelados em todas as suas dimensões. Os resultados obtidos ampliam a consciência dos efeitos do COVID-19 especificamente para a experiência recreativa. Além disso, fornece orientação para estudos futuros.Contribuições sociais / para a gestão: A procura por áreas de lazer aumentou no novo período normal. Assim, surgiram problemas de capacidade de carga. Como resultado, a satisfação dos turistas internacionais com o destino de segunda residência pode diminuir e estes podem decidir abandonar o destino. A população local que não pode utilizar as áreas recreativas pode sentir-se deslocada. É preciso levar em conta que a pandemia também trouxe a xenofobia para a agenda. A fim de evitar possíveis conflitos entre turistas internacionais de segunda residência e a população local, os governos locais devem elaborar um novo plano para a utilização de áreas recreativas
Gerenciamento de resultados contábeis nos clubes de futebol do brasil: há diferenças após a implementação do profut?
Get PDFObjective: We analyzed the Profut’s impact on the level of earning management of Brazilian soccer clubs.Methodology: We selected nineteen clubs to compose the sample, between 2012 and 2020. We used Modified Jones model (Dechow, Sloan & Sweeney, 1995) to identify discretionary accruals, a proxy for earnings management. We used a panel regression model to demonstrate the possible relationship between Profut and accruals.Originality/Relevance: Verification of earnings management in non-profit entities and their behaviour after changes in legislation.Main results: The fixed effects model identified a significant relationship between the presence of Profut and discretionary accruals, with a negative coefficient. Therefore, Profut adhering is associated with better accounting information quality.Theoretical/methodological contributions: The implementation of a public policy, after several previous attempts, reduced the level of earnings management in Brazilian soccer clubs.Objetivo: Analizar el impacto de la adhesión al Profut en el nivel de Manipulación de los Resultados Contables de los principales clubes de fútbol brasileños.Metodología: Se seleccionaron diecinueve clubes para componer la muestra, con el período de análisis entre 2012 y 2020. Para identificar los accruals discrecionales, un proxy para Manipulación del Resultado, se utilizó el modelo Modified Jones (Dechow, Sloan & Sweeney, 1995). Para demostrar la posible relación entre Profut y accruals, se utilizó un modelo de regresión de panel.Originalidad/Relevancia: Verificación de la Manipulación del Resultado en entidades sin ánimo de lucro y su comportamiento tras cambios legislativos.Principales Resultados: El modelo de efectos fijos identificó una relación significativa entre la presencia de Profut y los accruals discrecionales, con un coeficiente negativo. Este resultado indica que la inserción de Profut trajo una mejor calidad de la información contable en el contexto del fútbol brasileño, en lo que respecta a la disminución en earnings management.Contribuciones teórico/metodológicas: La implementación de una política pública, después de varios intentos anteriores, logró impactar el nivel de earnings management de los clubes de fútbol brasileños.Objetivo do estudo: Analisar o impacto da aderência ao Profut sobre o nível de gerenciamento de resultados dos principais clubes do futebol brasileiro.Metodologia: Dezenove clubes foram selecionados para compor a amostra, sendo o período de análise entre 2012 e 2020. Para identificar os accruals discricionários, proxy para o gerenciamento de resultados, foi utilizado o modelo de Jones Modificado (Dechow, Sloan & Sweeney, 1995). Para evidenciar a possível relação entre o Profut e os accruals, foi utilizado um modelo de regressão em painel.Originalidade/Relevância: Verificação de gerenciamento de resultados em entidades sem fins lucrativos e seu comportamento após mudança em legislação.Principais Resultados: O modelo de efeitos fixos identificou relação significante entre a presença do Profut e os accruals discricionários, com coeficiente negativo. Esse resultado indica que a inserção do Profut trouxe uma melhor qualidade das informações contábeis no âmbito do futebol brasileiro, no que tange à diminuição do gerenciamento de resultados.Contribuições teóricas/metodológicas: A implementação de uma política pública, após várias tentativas anteriores, conseguiu impactar o nível de gerenciamento dos clubes futebolísticos brasileiros
Estratégias para a Transformação Digital do Varejo: um estudo de caso de uma grande rede de lojas de calçados
Get PDFAim of the study: This article evaluated the process of developing strategies for the digital transformation of a footwear retail organization during the COVID-19 pandemic. The new strategies may have contributed to the development of new digital capabilities.
Methodology: Qualitative research using the case study method was used. Data was collected through interviews and documents, and content analysis was applied, defining mixed categories.
Originality/Relevance: The article proposes an interpretative framework for understanding the processes and practices of formulating and adopting Digital Transformation strategies.
Main results: The research shows that coping with the COVID-19 pandemic has contributed to a change in the organization's positioning, adopting new strategies (emergent and deliberate), new capabilities, and the development of digital transformation.
Theoretical/methodological contributions: the article addresses potential gaps in the specific domain of strategy-as-practice research through an empirical case in a crisis and accelerated digital transformation context.
Social contributions to management: The researched organization promoted strategic changes with economic results by adopting new methodologies, such as using OKRs in its existing strategic process. This understanding can help retail businesses accelerate their digital transformation to face contingencies.Objetivo del estudio: En este artículo se evalúa el proceso de desarrollo de estrategias para la transformación digital de una organización de venta minorista de calzado durante la pandemia de COVID-19. Se considera que las nuevas estrategias pueden haber contribuido al desarrollo de nuevas capacidades digitales.Metodología: Se utilizó la investigación cualitativa mediante el método de estudio de casos. Los datos se recogieron mediante entrevistas y documentos, aplicando análisis de contenido con definición de categorías mixtas.Originalidad/Relevancia: El artículo propone un marco interpretativo para comprender los procesos y prácticas de formulación y adopción de estrategias de Transformación Digital.Principales resultados: Los resultados de la investigación muestran que el afrontamiento de la pandemia COVID-19 ha contribuido a un cambio en el posicionamiento de la organización y a la adopción de nuevas estrategias (emergentes y deliberadas), nuevas capacidades y el desarrollo de la transformación digital. Aportaciones teóricas/metodológicas: el artículo contribuye a abordar posibles lagunas en el ámbito específico de la investigación de la estrategia como práctica a través de un caso empírico en un contexto de crisis y transformación digital acelerada.Contribuciones sociales a la gestión: La organización investigada promovió cambios estratégicos con resultados económicos mediante la adopción de nuevas metodologías, como el uso de OKR en su proceso estratégico existente. Esta comprensión puede ayudar a las empresas minoristas a acelerar su transformación digital como forma de hacer frente a las contingencias.Objetivo do estudo: Este artigo avaliou o processo de desenvolvimento de estratégias para a transformação digital de uma organização do varejo calçadista, durante a pandemia do COVID-19. Considera-se que as novas estratégias podem ter contribuído para o desenvolvimento de novas capacidades digitais.
Metodologia: Utilizou-se pesquisa qualitativa com o método de estudo de caso. Os dados foram coletados por meio de entrevistas e documentos, aplicando a análise de conteúdo com definição de categorias mistas.
Originalidade/Relevância: O artigo traz uma proposta de esquema interpretativo para entendimento dos processos e práticas de formulação e adoção de estratégias para a Transformação Digital.
Principais resultados: Os resultados da pesquisa demonstram que o enfrentamento da pandemia do COVID-19 contribuiu para uma mudança de posicionamento da organização e a adoção de novas estratégias (emergentes e deliberadas), novas capacidades e desenvolvimento da transformação digital.
Contribuições teóricas/metodológicas: o artigo contribui para endereçar potenciais lacunas do domínio específico da pesquisa da estratégia como prática por meio de um caso empírico em um contexto de crise e acelerada transformação digital.
Contribuições sociais para a gestão: A organização pesquisada promoveu mudanças estratégicas e com resultados econômicos expressivos, adotando novas metodologias, como o uso dos OKRs ao seu processo estratégico existente. Esta compreensão pode auxiliar negócios do varejo na aceleração da transformação digital como forma de enfrentar contingências
Estratégias em tempos de crise pandêmica: evidências do varejo têxtil
Get PDFObjective: This study is a pioneering exploration that uniquely focuses on how micro and small enterprises (MSEs) in the textile retail sector in Manaus transformed reactive strategies into actions that promote organizational resilience by developing dynamic capabilities during the COVID-19 pandemic. This unique focus will provide a fresh perspective and engage the reader in a new understanding of crisis management in the textile retail sector, sparking their interest in the novel insights presented.
Approach: Phenomenological analysis was used, with semi-structured interviews conducted with seven owners of MSEs in the textile retail sector in Manaus. The data were analyzed to identify emerging company adaptation strategy trends, such as shifts in supply chain management, changes in marketing strategies (e.g., digital marketing, customer engagement), and adoption of digital technologies (e.g., e-commerce platforms, digital payment systems).
Relevance: This study is a pioneering exploration of the impact of the COVID-19 pandemic on MSEs in the textile retail sector in Manaus. It acknowledges the entrepreneur's pivotal role as a moderator between strategies and resilience, valuing their contribution. The research underscores the significance of dynamic capabilities and, notably, the owners' characteristics in adaptation and survival in times of crisis, highlighting the importance of your work in the field.
Main results: This study highlights the pivotal role of the entrepreneur as a moderator in MSEs' organizational resilience. The owners' skills and decisions strongly influence this resilience. They evolve reactive strategies into emergent ones and systematize them into dynamic capabilities, thus contributing to organizational resilience. The entrepreneur's role emerges as an essential moderator, either amplifying or diminishing the effectiveness of these strategies. These insights are significant and will enhance understanding organizational resilience in crisis management.
Theoretical/Methodological Contributions: The research provides practical insights into how MSEs in the textile retail sector in Manaus adapted their strategies during the COVID-19 pandemic, underlining the critical role of dynamic capabilities and organizational resilience. The study also contributes to the theory by redefining organizational resilience as a psychological resource dependent on the owner's characteristics. Methodologically, the phenomenological research allowed for a deep understanding of the entrepreneurs' experiences and strategies in response to the crisis, providing a wealth of practical knowledge for the field. These insights can be directly applied to crisis management strategies in the textile retail sector, equipping the audience with a wealth of practical knowledge.
Managerial Contributions: The research suggests that support programs and public policies should focus on developing entrepreneurs' skills, including training and support networks, to strengthen MSEs' resilience. Additionally, it highlights the importance of considering the owners' demographic characteristics, such as age, gender, and educational background, when planning interventions during crises. This targeted approach can significantly enhance the effectiveness of crisis interventions.Objetivo: Analizar cómo las micro y pequeñas empresas (MPEs) del sector minorista textil en Manaus transformaron estrategias reactivas en acciones que promueven la resiliencia organizacional mediante el desarrollo de capacidades dinámicas durante la pandemia de COVID-19.
Planteamiento: Se utilizó el análisis fenomenológico, con entrevistas semiestructuradas realizadas a siete propietarios de MPEs del sector minorista textil en Manaus. Los datos se analizaron para identificar temas emergentes y patrones en las estrategias de adaptación de las empresas.
Relevancia: Este estudio es pionero al examinar el impacto de la pandemia de COVID-19 en las MPEs del sector minorista textil en Manaus, enfocándose en el papel del emprendedor como moderador entre estrategias y resiliencia. La investigación destaca la importancia de las capacidades dinámicas y las características personales de los propietarios en la adaptación y supervivencia en tiempos de crisis.
Principales resultados: Los resultados muestran que la resiliencia organizacional de las MPEs está fuertemente ligada a las habilidades y decisiones de los propietarios. Las estrategias reactivas evolucionaron hacia estrategias emergentes, que se sistematizaron en capacidades dinámicas, culminando en resiliencia organizacional. El papel del emprendedor emergió como un moderador esencial, amplificando o disminuyendo la efectividad de estas estrategias.
Aportes teóricos/metodológicas: La investigación contribuye a la comprensión de cómo las MPEs del sector minorista textil en Manaus adaptaron sus estrategias durante la pandemia de COVID-19, enfatizando el papel crítico de las capacidades dinámicas y la resiliencia organizacional. El estudio contribuye a la teoría al redefinir la resiliencia organizacional como un recurso psicológico, dependiente de las características individuales del propietario. Metodológicamente, la investigación fenomenológica permitió una comprensión profunda de las experiencias y estrategias de los emprendedores en respuesta a la crisis.
Contribuciones gerenciales: La investigación sugiere que los programas de apoyo y las políticas públicas deben enfocarse en el desarrollo de las habilidades de los emprendedores, incluidos entrenamientos y redes de apoyo, para fortalecer la resiliencia de las MPEs. Además, destaca la importancia de considerar las características demográficas de los propietarios al planificar intervenciones durante crisis.Objetivo: Analisar as orientações sobre como as micro e pequenas empresas (MPEs) do varejo têxtil em Manaus transformaram estratégias reativas em ações que promovem a resiliência organizacional por meio do desenvolvimento de capacidades dinâmicas durante a pandemia de COVID-19.
Abordagem: Foi utilizada a análise fenomenológica, com entrevistas semiestruturadas realizadas com sete proprietários de MPEs do setor de varejo têxtil em Manaus. Os dados foram analisados para identificar temas emergentes e padrões nas estratégias de adaptação das empresas.
Relevância: Este estudo é pioneiro ao examinar o impacto da pandemia de COVID-19 nas MPEs do varejo têxtil em Manaus, focando no papel do empreendedor como moderador entre estratégias e resiliência. A pesquisa destaca a importância das capacidades dinâmicas e das características pessoais dos proprietários na adaptação e sobrevivência em tempos de crise.
Principais resultados: Os resultados mostram que a resiliência organizacional das MPEs está fortemente ligada às habilidades e decisões dos proprietários. Estratégias reativas evoluíram para estratégias emergentes, que foram sistematizadas em capacidades dinâmicas, culminando em resiliência organizacional. O papel do empreendedor emergiu como um moderador essencial, amplificando ou diminuindo a eficácia dessas estratégias.
Contribuições teóricas/metodológicas: A pesquisa contribui para a compreensão de como as MPEs do varejo têxtil em Manaus adaptaram suas estratégias durante a pandemia de COVID-19, enfatizando o papel crítico das capacidades dinâmicas e da resiliência organizacional. O estudo contribui para a teoria ao redefinir a resiliência organizacional como um recurso psicológico, dependente das características individuais do proprietário. Metodologicamente, a pesquisa fenomenológica permitiu uma compreensão profunda das experiências e estratégias dos empreendedores em resposta à crise.
Contribuições Gerenciais: A pesquisa sugere que programas de apoio e políticas públicas devem focar no desenvolvimento das habilidades dos empreendedores, incluindo treinamentos e redes de suporte, para fortalecer a resiliência das MPEs. Além disso, destaca a importância de considerar as características demográficas dos proprietários ao planejar intervenções durante crises
O serviço de abastecimento de água pela percepção do usuário:: o caso do município de Conceição das Pedras - Minas Gerais
Get PDFObjective: The article aims to diagnose the water supply system of the municipality of Conceição das Pedras – State of Minas Gerais, from the evaluation of the user's perception, in order to evaluate the quality of the service provided.
Methodology: The population's perception was raised through the application of a data collection form on the water supply system, containing 17 closed questions and 3 open questions. The form was applied via Google Forms in March 2022 and 108 responses were obtained.
Relevance: The users’ perception is essential for the management and planning of actions to meet the water supply. Still, the provision of public sanitation services, especially in municipalities operated by local institutions, needs research and greater attention.
Main results: Important information was collected, such as notes that water sometimes has color, taste and odor. There are also complaints of greasy water. From the users' perception, the system has a low number of interruptions in the water supply and a brief resolution of the issue. With this, it can be pointed out that, even with the water supply system presenting some possible problems, the majority of the population considers the water quality to be good or regular, which is extremely important for the population's quality of life.
Contributions: We hope that the information gathered by this research can contribute to a better management of the city's water supply system, as well as the applied methodology can serve as a guide for other papers.Objetivo del estudio: Diagnosticar el sistema de abastecimiento de agua en la ciudad de Conceição das Pedras - Minas Gerais, a partir de la evaluación de la percepción de los usuarios.
Metodología: Se elevó la percepción de la población a través de un formulario de recolección de datos sobre el sistema de abastecimiento de agua, con 17 preguntas cerradas y tres abiertas. El formulario se aplicó a través de Google Forms en marzo de 2022 y se obtuvieron 108 respuestas.
Relevancia: La percepción de los usuarios es fundamental para la gestión de actuaciones para atender el abastecimiento de agua. Aun así, la provisión de servicios públicos de saneamiento, especialmente en ciudades operados por instituciones locales, necesita investigación.
Principales resultados: Se recopiló información importante, como notas de que el agua a veces tiene color, sabor y olor. También hay quejas de agua grasosa. Desde la percepción de los usuarios, el sistema tiene un bajo número de interrupciones en el suministro de agua y una breve resolución del problema. Con esto, se puede señalar que, aún con el sistema de abastecimiento de agua presentando algunos posibles problemas, la mayoría de la población considera que la calidad del agua es buena o regular, lo cual es importante para la calidad de vida de la población.
Contribuciones: Se espera que la información recabada por esta investigación pueda contribuir a una mejor gestión del sistema de abastecimiento de agua de la ciudad, así como la metodología aplicada pueda servir de guía para otros trabajos.Objetivo do estudo: Diagnosticar o sistema de abastecimento de água do município de Conceição das Pedras - Minas Gerais, a partir da avaliação da percepção dos usuários, a fim de avaliar a qualidade do serviço prestado.
Metodologia: Foi levantada a percepção da população por meio da aplicação de um formulário de coleta de dados sobre o sistema de abastecimento de água, contendo 17 perguntas fechadas e três abertas. O formulário foi aplicado via Google Forms em março de 2022 e foram obtidas 108 respostas.
Relevância: A percepção dos usuários é imprescindível para a gestão e planejamento das ações para atendimento ao abastecimento de água. Ainda, a prestação do serviço público de saneamento, principalmente em municípios operados por instituições locais, carece de pesquisas e maior atenção.
Principais Resultados: Foram levantadas informações importantes como apontamentos de que a água, às vezes, apresenta cor, gosto e odor. Também há reclamações de água gordurosa. Pela percepção dos usuários, o sistema apresenta um baixo número de interrupções no fornecimento de água e uma breve resolução da questão. Com isso, pode-se apontar que, mesmo o sistema de abastecimento de água apresentando alguns possíveis problemas, a maioria da população considera a qualidade da água boa ou regular, o que é extremamente importante para a qualidade de vida da população.
Contribuições: Espera-se que as informações levantadas por esta pesquisa possam contribuir para uma melhor gestão do sistema de abastecimento de água do município, bem como a metodologia aplicada possa servir de orientação para outros trabalhos