International Journal of Social Science, Management and Economics Research
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THE COMMUNIST PARTY OF VIETNAM\u27S VIEWPOINT ON BUILDING AND DEVELOPING CULTURE IN THE CURRENT CONTEXT OF INTERNATIONAL INTEGRATION
Since the Doi Moi (Renovation) period (1986), the Communist Party of Vietnam has carried out a comprehensive reform across all sectors, from economy to politics, culture, and society. Among these, the Party has consistently focused on building and developing an advanced Vietnamese culture deeply imbued with national identity to meet the country’s practical needs. This article analyzes and clarifies the fundamental viewpoints of the Communist Party of Vietnam on building and developing Vietnamese culture in the current context of international integration
VALUED INDIGENOUS KNOWLEDGE CONTENT FOR SCHOOL CURRICULUM INTEGRATION IN THE ZAMBIAN CONTEXT
Africa has for a long time been a rich source of data for the development of social systems, social sciences theories and paradigms. This calls for the need to identify the epistemological foundations of Indigenous Knowledge (IK) and discover, evaluate and understand how knowledge is created and disseminated in local communities. Academic scholarship therefore has a duty to recognize these cultural knowing’s as legitimate sources of knowledge. It was thus the aim of this study to explore the value of IK and its potential integration into the Zambian school curriculum. Aware that IK embody rich cultural heritage, practical life skills and contextual relevance, the study argued for the inclusion as means of promoting culturally responsive education. Considering the Eurocentric nature of most education systems in Africa, there is need for a paradigm shift in curriculum content in which IKSs are also recognized as legitimate knowledge forms. The study employed a qualitative approach, using document analysis and semi structured interviews with some key education stakeholders who included teachers, traditional leaders, curriculum specialists and religious leaders. The collected data was thematically analysed drawing on constructivism and theory of tree as guiding theoretical frameworks. Findings of the study revealed that while IK is acknowledged in policy discourse, its actual integration in the curriculum content remains fragmented, limited and often ignored. Integration into classroom practice is inconsistent primarily due to a lack of teacher training, insufficient instructional materials and minimal community involvement. The study concluded that for Zambia’s education system to become truly inclusive and contextually relevant, a deliberate and structured effort is required to mainstream IK and pedagogies across subjects and levels. The study thus recommends a curricular reform to a local context for curriculum reform, teacher education and community engagement and policy implementation to support transformation
H2H MARKETING: RETHINKING CONSUMER BRAND RELATIONSHIP IN THE WEB 5.0 ERA
At a time when digital transformation is redefining the ways in which brands and consumers interact, H2H marketing is emerging as a necessary strategic approach to reconcile technological efficiency and human depth. This article offers a critical review of academic and practical work on H2H marketing, highlighting the limitations of transactional, relational, and data-driven approaches in capturing the emotional and authentic dimension of customer relationships. The analysis highlights the emergence of a logic based on authenticity, empathy, ethics, and emotional engagement, in response to the expectations of postmodern consumers, in search of meaning and proximity.
The article emphasizes the need for brands to design human-centered loyalty strategies based on sincere, personalized, and emotionally engaging interactions. It highlights the structuring role of human-machine symbiosis as a lever for harmonizing technological innovation and human presence, paving the way for a new form of relational co-construction
STILL I RISE BY MAYA ANGELOU: A POWERFUL POSTCOLONIAL, FEMINIST, UNIVERSAL, TIMELESS POEM OF RESISTANCE
The current article analyses the poem Still I Rise, by the African-American woman poet Maya Angelou. Undertaken from a postcolonial feminist angle, the study aims at showing how the poet handles the themes of oppression, pride resistance and victory through common poetic devices. The study also shows that even though the poem is about the oppression of the African-American woman, it has a universal and timeless dimension. The findings reveal that the values that the poet celebrates are applicable to any context in which the oppressed person suffers from a systemic oppression
BEYOND METHADONE: THE ROLE OF FAMILY INVOLVEMENT IN SUSTAINING RECOVERY FROM DRUG ADDICTION IN TANZANIA
This study examined the influence of family social support on the recovery process of patients attending the MAT Clinic at Sekou-Toure Regional Referral Hospital in Mwanza. A qualitative cross-sectional design was employed, engaging 14 participants comprising 8 MAT clients, 6 family members, and 10 healthcare providers. Purposive sampling was used to select clients and health workers directly involved in treatment, while convenience sampling identified family members willing to participate. Data were collected through in-depth interviews and analyzed thematically to explore perceptions, experiences, and practices related to family involvement in recovery. Findings revealed three key dimensions of family support: entrepreneurial motivation, family counselling, and trust. Families that involved patients in income-generating activities reduced idleness, built confidence, and fostered self-reliance. Counselling improved communication, empathy, and conflict resolution, while trust encouraged openness, adherence to treatment, and reduced stigma. Together, these forms of support created a stable and accountable environment that minimized relapse risks. The study concludes that family social support is central to sustaining recovery in MAT programs, complementing pharmacological treatment. Integrating structured family-led interventions, including entrepreneurial activities and counselling, is recommended to enhance long-term treatment outcomes
APPLYING ARTIFICIAL INTELLIGENCE SENSIBLY IN SMART CITIES TO IMPROVE SUSTAINABLE DEVELOPMENT OUTCOMES: INSIGHTS FROM A COMPARATIVE RESEARCH ACROSS CITIES IN DIFFERENT REGIONS
More than 50% of the world’s population currently live in cities and the proportion is likely to grow to 70% by 2050 (World Bank Group, 2023). Thus, cities arguably play a pivotal role in efforts to achieve the Sustainable Development Goals (SDGs). Specifically, smart cities, which integrate information and communications technology (ICT), energy, and transport to improve cities’ resilience and efficiency, could possibly drive much progress for the SDGs. The advent of artificial intelligence (AI) could also augment smart cities’ potential to contribute to the SDGs. However, AI could be a double-edged sword that brings both pros and cons on the economic, environmental, and social fronts. Moreover, people’s attitude and practices in using AI might differ due to various factors. This paper hypothesizes that sociocultural differences across regions could influence how their smart cities adopt AI to support sustainable development. To validate this hypothesis, this research employed a survey which yielded 401 responses. Four major population subgroups emerged from the responses, reflecting views from Africa, China, Singapore, and the Europe and North America (ENA) region. This paper presents the significant findings from the survey that could help in advancing the sustainable development agenda. For instance, people in the ENA region seem comparatively less comfortable in using AI, so relevant local authorities in the region might need to step up efforts to alleviate concerns. Through sharing such insights, this paper brings significant value to urban planners and policymakers in making decisions about sensible AI applications in smart cities for sustainable development.  
INFORMATION AND COMMUNICATION TECHNOLOGY, FINANCIAL DEVELOPMENT AND ECONOMIC GROWTH IN THE MAGHREB COUNTRIES
The present study aimed to examine the relationship between information and communication technology (ICT) diffusion, financial development and economic growth in the panel of 3 Maghreb countries, namely, Tunisia, Algeria and Morrocco from 2000 to 2023. Using the system GMM in a panel data analysis, we showed evidence of a positive association between financial development and economic growth. We also showed that ICT acted as a complement in the finance-growth relationship. The study recommends harmonizing public and private sector investments for a synergistic impact on ICT infrastructure and investing adequately in the financial system to promote economic growth in Maghreb countries. Economic policies would be approved to provide incentives and subsidies to guarantee affordable ICT services to disadvantaged peoples. In addition, training programs focused on improving digital literacy to enable all population groups to use digital platforms for financial services are recommended
EXAMINATION OF THE RELATIONSHIP BETWEEN ACADEMIC PROCRASTINATION AND ACADEMIC ACHIEVEMENT AMONG ASSOCIATE DEGREE STUDENTS
The aim of this study is to examine the relationship between the academic procrastination levels and academic achievement of associate degree students. The study employed a correlational survey model. The sample consisted of 391 associate degree students studying at public universities in Konya, including 164 female and 227 male students. The "Student Information Form" and the "Academic Procrastination Scale" were used as data collection tools. The data were analyzed using the SPSS software, and Pearson correlation coefficients were calculated along with a simple linear regression analysis. The results of the study indicate a low but significant relationship between the academic procrastination levels and academic achievement scores of associate degree students. Furthermore, students\u27 academic procrastination levels were found to significantly predict their academic achievement scores. Although academic procrastination is generally considered a negative trait, the results of this study suggest that procrastination can have positive effects under certain conditions. This supports the hypothesis that students might consciously use procrastination as a strategic tool to enhance performance
REVIVING THE LEGACY: A CONTEMPORARY PERSPECTIVE ON PAHLAVISM AND THE SHAH OF IRAN\u27S DYNASTY
Pahlavism, which served as a philosophical foundation for the modernization of Iran under the Pahlavi dynasty (1925–1979), sought to centralize power, promote national identity, and drive socio-economic transformation. This study examines effects of Reza Shah Pahlavi’s modernization program on the formation of the Iranian government and identity and its impact on socio-economic structure.
Using a qualitative research methodology, this paper employs historical and discursive analysis as a way of seeing how Pahlavism is still shaping the political discourses of today in Iran. Although Pahlavism facilitated state-led modernization and the development of basic infrastructure, it also faced criticism for political repression and curbs on civil liberties. Within the last few years, especially after 2022\u27s "Woman, Life, Freedom" movement, there has been a revival in public discourse that re-evaluates the Pahlavi years. This research contributes to a more general debate on nationalism, governance, and historical memory in Iran by examining what newly casts itself as significant currents in contemporary socio-political argument
AGE OF SCHOOLING IN CP1, SOCIOECONOMIC LEVEL AND RISK OF DROPPING OUT OF SCHOOL AMONG 4TH GRADE STUDENTS IN IVORY COAST
The aim of this study is to examine the relationship between the age of enrolment in the first-year preparatory course (CP1), the socioeconomic level and the risk of dropping out of school among 4th grade students in Ivory Coast. To this end, a sample of 96 students from the 4th grade class is constituted. This sample was subjected to an identification questionnaire and filled in the Evaluation Kit for Potential Dropouts (Janosz M., Archambault I., Lacroix M. & Lévesque J., 2007). These students also took part in a semi-structured interview. The results obtained at the end of the statistical processing and the analysis of thematic content show that the risk of dropping out is greater among pupils who start CP1 early than among those who start this class at the officially indicated age. However, this age effect is modulated by the socioeconomic background of the students. These results raise questions about the need to enrol children prematurely in primary school, especially in disadvantaged areas. Thus, the present study suggests that the age of enrolment should be taken into account in the prevention of the risk of dropping out of school. It also provides guidance on the intervention programs to be recommended in situations of risk of school dropout