136 research outputs found
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Marketing-Driven Enhancements in Student Experience and Their Influence on University Reputation
Full text linkAbstract: This study explores the effect of innovative marketing strategies on university reputation, with perceived value acting as a mediating variable, within the context of Universitas Negeri Makassar. A quantitative approach using structural equation modeling via Smart PLS was employed to examine four independent variables: brand positioning and image strategy, digital marketing strategy, gamified engagement tools, and student co-creation participation. Findings indicate that brand positioning and digital marketing significantly influence perceived value and university reputation. Meanwhile, gamified engagement and student co-creation primarily impact perceived value but do not directly affect reputation. Perceived value has a strong and statistically significant effect on university reputation, mediating the relationship between several marketing strategies and institutional reputation. The study underscores the strategic value of enhancing students' perceived educational value through student-centered marketing to build reputational capital. It contributes to higher education marketing literature and offers practical insights for university leaders aiming to strengthen institutional image
A Review of Islamic Law on Property Ownership Rights from the Perspective of Fiqh Muamalah
Full text linkThis study examines Islamic law on property ownership rights from the perspective of Islamic jurisprudence (fiqh muamalah) amidst economic inequality and the lack of a national Sharia-based property codification. The aim is to analyze the classification, causes, types, and management of assets for practical guidance. Using a qualitative normative approach through literature review, the population includes Islamic jurisprudence (fiqh muamalah) literature, with a purposive sample of 20-30 primary (Quran, hadith) and secondary (fiqh texts, journals 2021-2025) sources. Instruments in the form of Sharia documents were analyzed descriptively and analytically with triangulation and synthesis of the maqasid (maqasid) of Sharia. The results show that assets (al-mal) are a divine trust, etymologically human instincts and terminologically valuable assets to be owned and transacted, classified as private, public, state, protected by the daruriyyat (private), hajiyyat (private), and tahsiniyyat (private). Ownership arises from ihya' mawat (promise), legal contracts, inheritance, and business proceeds, with an emphasis on halal distribution such as zakat. In conclusion, sharia-based codification is needed to prevent exploitation and realize just prosperity
Stunting Prevention Education Strengthening Program in Simalanggang Village: Efforts to Create a Healthy Generation
Full text linkThis activity is an effort to strengthen stunting education in the Simalanggang community as a strategy to create a healthy generation. Stunting, a chronic nutritional problem caused by long-term nutritional deficiencies, is a serious challenge that impacts children's physical and cognitive development. Through a community empowerment approach, education, and the involvement of Padang State University Community Service Program students as educators and community leaders. The results of the stunting education activity in Simalanggang Village show an increase in community knowledge about the importance of stunting prevention as well as maternal nutrition, parenting patterns, and good sanitation. This activity is expected to be an effective first step in eradicating stunting and building a healthier generation in Simalanggang Village
Financial Innovation and Sharia Governance: An Empirical Study of Cryptocurrencies and Traditional Banking Risk–Return Dynamics in Indonesia
Full text linkThis study investigates the risk–return dynamics of Bitcoin and Ethereum compared with traditional fixed-term bank deposits in Indonesia between 2020 and 2024. Using historical daily price data and interest rates, the research calculates annualized returns, volatility, and Sharpe Ratios to assess performance. Results show that cryptocurrencies offer extraordinary potential returns during bullish cycles but also suffer severe downturns, making them suitable only for high-risk, long-term investors. Bank deposits, in contrast, provide stable yet modest returns, reinforced by Indonesia Deposit Insurance Corporation (LPS) guarantees. From a Sharia perspective, bank deposits are problematic due to their riba-based structure, while cryptocurrencies raise concerns over gharar and maysir. The study highlights the rise of Sharia-compliant alternatives such as sukuk and gold-backed digital currencies as ethical solutions. The contribution lies in bridging financial economics with Islamic governance by comparing conventional, digital, and Sharia instruments in the Indonesian context. Future research should extend to investor behavior, transaction costs, and the regulatory role of OJK and DSN-MUI in shaping Islamic fintech
ANALYSIS OF WORK POSTURE AMONG OPERATORS AT CV. ADILA JAYA USING THE RULA AND REBA METHODS
Full text linkWorkplace ergonomic risks significantly impact operator health and productivity, especially in small-scale manufacturing like CV Adila Jaya’s hotel sandal production. This study aims to analyze operator working postures using Rapid Upper Limb Assessment (RULA) and Rapid Entire Body Assessment (REBA) methods. A descriptive quantitative design was employed with purposive sampling of operators active in five production stages: measuring and molding, cutting, printing, assembling, and packing. Data were collected through direct observation, photographic documentation, and the Nordic Body Map (NBM) questionnaire to assess musculoskeletal complaints. Postural risks were quantified using RULA and REBA worksheets. Results indicated very high to high ergonomic risk levels particularly in measurement, molding, cutting, and packing stages. Musculoskeletal complaints mainly involved the neck, shoulders, back, and upper limbs. The study concludes that ergonomic interventions are urgently needed to improve working postures and reduce musculoskeletal disorders. Continuous ergonomic assessment and workstation redesign should be implemented to enhance operator comfort, reduce injury risk, and improve productivity in small-scale industries
Innovating for Impact: How Technology and Perception Propel the Creative Industry's Edge
Full text linkThis study examines the impact of Product Innovation on Competitive Advantage in the creative industry, with a focus on the mediating roles of Technological Adaptation, Customer Perception of Innovation, and Market Responsiveness. Employing a quantitative research design, data were collected from 100 chatbot users in content creator communities on TikTok, Instagram, and Facebook. The analysis, conducted using Smart PLS, reveals that product innovation significantly enhances competitive advantage, both directly and indirectly through technological adaptation and customer perception of innovation. Notably, technological adaptation demonstrates the strongest mediation effect, emphasizing the importance of technological integration in leveraging innovation for competitive outcomes. Conversely, market responsiveness shows a moderate mediating effect, suggesting its context-dependent role in driving competitiveness. A negative relationship between technological adaptation and competitive advantage underscores the risks associated with misaligned technology strategies. These findings contribute to the literature on innovation management by providing empirical insights into the interplay of innovation, technology, and customer engagement in achieving sustainable competitive advantage. The study recommends that organizations adopt a holistic approach to innovation, balancing technological advancements and customer-centric strategies. Future research should investigate longitudinal effects, industry-specific variations, and the influence of organizational culture on these dynamics
Transformasi Manajemen dalam Industri Tahu: Strategi Adaptif untuk Meningkatkan Kinerja dan Daya Saing UMKM
Full text linkManajemen perubahan merupakan strategi penting dalam meningkatkan daya saing dan efisiensi operasional pada usaha kecil dan menengah (UKM), termasuk dalam industri produksi makanan tradisional. Penelitian ini bertujuan untuk menganalisis implementasi manajemen perubahan dalam usaha produksi tahu STB Parak Karakah serta dampaknya terhadap produktivitas, efisiensi tenaga kerja, kepuasan karyawan, dan inovasi bisnis. Menggunakan pendekatan kualitatif dengan metode studi kasus, penelitian ini mengumpulkan data melalui observasi langsung, wawancara mendalam, dan analisis dokumentasi. Hasil penelitian menunjukkan bahwa penerapan manajemen perubahan, yang meliputi peningkatan keterampilan tenaga kerja, optimalisasi komunikasi internal, serta inovasi strategi pemasaran, memberikan dampak positif terhadap produktivitas dan stabilitas usaha. Karyawan menjadi lebih terlibat dalam proses produksi, komunikasi antara pemilik usaha dan tenaga kerja semakin terbuka, serta efisiensi dalam penggunaan sumber daya meningkat. Meskipun terdapat tantangan dalam proses perubahan, seperti resistensi tenaga kerja dan keterbatasan modal, pendekatan bertahap yang berbasis komunikasi efektif dan penguatan budaya organisasi berhasil mengurangi hambatan tersebut. Temuan ini menegaskan bahwa implementasi manajemen perubahan tidak hanya meningkatkan efisiensi bisnis, tetapi juga berkontribusi terhadap kesejahteraan tenaga kerja dan keberlanjutan usaha. Oleh karena itu, diperlukan komitmen jangka panjang dan sistem evaluasi berkala agar perubahan yang diterapkan dapat berjalan secara konsisten dan memberikan manfaat dalam jangka panjang
The Application of People Analytics to Enhance Decision-Making in Human Resource Management
Full text linkThis study explores the implementation and impact of people analytics in enhancing decision-making processes within Human Resource Management (HRM). Leveraging a qualitative case study approach, the research examines how organizations adopt people analytics, identifies the challenges faced during implementation, and evaluates the resulting benefits. Key findings reveal that people analytics significantly improves efficiency, effectiveness, and accuracy in HR decision-making, leading to increased employee satisfaction and organizational performance. However, barriers such as technological limitations, data governance issues, and cultural resistance persist, highlighting the need for robust leadership, ethical frameworks, and continuous innovation. The study underscores the strategic value of people analytics in aligning HR practices with organizational objectives and fostering evidence-based management. By providing empirical insights, this research contributes to the growing body of knowledge on analytics in HRM and emphasizes its potential to transform workforce management. Future research should explore the integration of emerging technologies, such as artificial intelligence and machine learning, to enhance predictive capabilities and expand the applicability of people analytics across diverse organizational contexts
Cryptocurrency and the Law: The Challenges of Regulating Decentralized Finance in Global Markets
Full text linkThis research explores the challenges of regulating cryptocurrency and Decentralized Finance (DeFi) in global markets, highlighting the inadequacies of traditional legal frameworks in governing decentralized financial systems. As cryptocurrencies operate on blockchain technology without intermediaries, regulatory authorities face difficulties in enforcing anti-money laundering (AML) laws, ensuring consumer protection, and managing cross-border transactions. The study identifies key legal challenges, such as the fragmentation of regulations across jurisdictions and the inability of current laws to address the decentralized and pseudonymous nature of blockchain. Recommendations for global regulatory improvements include the development of adaptive, technology-neutral policies, the establishment of international collaboration to create standardized global regulations, and the use of regulatory sandboxes to support innovation while ensuring legal compliance. Future research should focus on the socio-economic impacts of DeFi regulations, exploring their effects on financial inclusion, innovation, and global financial stability. This study contributes to the understanding of how policymakers can balance innovation and regulation in the evolving landscape of decentralized finance
Effectiveness of Health Communication via WhatsApp on Adolescents' Knowledge Change Regarding Gastritis Risk
Full text linkThis study examines the effectiveness of using WhatsApp as a health communication tool to improve adolescents' knowledge about the risks of gastritis. Adolescents aged 15-18 years were provided with health messages via WhatsApp, focusing on the causes, symptoms, and prevention of gastritis. Using a qualitative approach, data were collected through in-depth interviews and documentation of WhatsApp conversations. The results revealed that adolescents had limited knowledge about gastritis prior to the intervention, often associating it solely with dietary habits. After receiving the health messages, there was a significant improvement in their understanding, particularly regarding the role of stress and the misuse of NSAIDs in triggering gastritis. WhatsApp’s interactive and multimedia features played a critical role in enhancing engagement and information retention. This study highlights the potential of WhatsApp as a scalable and effective platform for health education targeting adolescents. Future research should explore the use of other social media platforms in similar health communication interventions.  
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