RUMAH JURNAL IAIN PONOROGO
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    Integrating Public Relations and Islamic Marketing Strategies for Enhancing Brand Trust and Consumer Engagement among SMEs in Sokoto State, Nigeria

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    Introduction: Small and Medium Enterprises (SMEs) in Sokoto State play a vital role in local economic development. However, limited research has examined how they integrate Public Relations (PR) and Islamic marketing principles to build consumer trust and strengthen brand reputation. This study addresses this gap by exploring how SMEs apply ethical communication rooted in Islamic values within their marketing and Public Relations practices. Relationship Marketing Theory, the Two-Way Symmetrical Communication Model, and the Islamic Business Ethics Framework guide the study. Research Methods: The study employed a qualitative research design, utilizing in-depth interviews with owners of Small and Medium Enterprises, Public Relations practitioners, and Islamic scholars. Results: The findings revealed that while SME operators value honesty, fairness, and transparency, most lack formal Public Relations strategies that align with Islamic ethical principles. Conclusion: The study concludes that integrating Public Relations with Islamic marketing ethics enhances consumer trust and supports long-term business growth. The study contributes theoretically by linking Islamic ethics with modern communication models and practically by recommending culturally grounded Public Relations capacity-building initiatives

    Efektivitas Efektivitas program Ponorogo Makmur BAZNAS Ponorogo Dalam Mengentaskan Kemiskinan Untuk Mendukung Pencapaian SDGs: Efektivitas program Ponorogo Makmur BAZNAS Ponorogo Dalam Mengentaskan Kemiskinan Untuk Mendukung Pencapaian SDGs

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    Penelitian ini bertujuan menganalisis efektivitas pengelolaan Zakat, Infaq, dan Sedekah (ZIS) oleh BAZNAS Ponorogo melalui Program Ponorogo Makmur dalam upaya pengentasan kemiskinan dan mendukung pencapaian SDGs. Fokus kajian meliputi efektivitas program. ZIS memiliki potensi besar jika dikelola secara optimal, terutama dalam program ekonomi produktif. Hal ini dapat mempercepat tercapainya tujuan pembangunan berkelanjutan. Namun, realisasi anggaran untuk Program Ponorogo Makmur masih rendah dibandingkan program lainnya.Jumlah penerima manfaat pun hanya mencapai 214 mustahik. Secara teori program ini di duga efektif, namun pelaksanaannya belum maksimal. Penelitian ini menghadirkan keterbaruan dengan mengkaji efektivitas Program Ponorogo Makmur yang dijalankan oleh BAZNAS Ponorogo dalam mendistribusikan dana Zakat, Infaq, dan Shadaqah (ZIS) untuk pengentasan kemiskinan secara komprehensif. Berbeda dengan penelitian sebelumnya seperti yang dilakukan oleh Nabila Amira yang hanya menitikberatkan pada pendistribusian zakat produktif untuk mendukung kegiatan sociopreneur, penelitian ini memperluas fokus pada pendayagunaan seluruh dana ZIS dan keterkaitannya dengan pencapaian tujuan pembangunan berkelanjutan (SDGs). Selain itu, pendekatan yang digunakan menyoroti peran strategis BAZNAS sebagai lembaga zakat lokal dalam membangun ekosistem pemberdayaan ekonomi masyarakat yang berkelanjutan, sehingga memberikan kontribusi teoritis dan praktis yang lebih luas dalam kajian pengelolaan zakat berbasis pemberdayaan. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian lapangan (field research).Data dikumpulkan melalui wawancara dengan staf BAZNAS dan penerima manfaat program. Observasi dilakukan untuk melihat langsung pelaksanaan Program Ponorogo Makmur. Dokumentasi digunakan sebagai pelengkap untuk memperkuat data yang diperoleh. Sumber data pada penelitian ini di peroleh dari hasil wawancara dengan pihak BAZNAS, Undang-Undang No.23 Tahun 2011,serta beberapa sumber referensi dari buku dan tinjauan literatur lainnya. Hasil penelitian menunjukkan bahwa sesuai dengan teori  menurut   Gibson, Program Ponorogo ini efektif untuk mengentaskan kemiskinan. Akan tetapi, jika dilihat dari target BAZNAS dalam hal membantu mengentaskan kemiskinan sebesar 10% dari total kemiskinan, Program Ponorogo Makmur belum efektiv karena cangkupan penerima manfaat masih sangat jauh dari 10% walaupun pada setiap tahunya mengalami peningkatan jumlah penerima. Keywords: BAZNAS Ponorogo, Effectiveness, Poverty Alleviation, Ponorogo Makmur Program, SDG

    ANALYSIS OF THE EFFECT OF PERCEPTION OF CONVENIENCE, TRANSPARENCY AND INSTITUTIONAL IMAGE ON INTEREST IN PAYING NON-CASH ZAKAT, INFAQ AND ALMS (ZIS) WITH TRUST AS A MODERATING VARIABLE (STUDY ON MUSLIM SOCIETY OF SALATIGA INDONESIA)

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    This study aims to examine the influence of perceived ease of use, transparency, and institutional image on the intention to pay Zakat, Infaq, and Shadaqah (ZIS) through non-cash methods among the Muslim community in Salatiga, Indonesia, with trust as a moderating variable. Despite the increasing adoption of digital payment systems like QRIS, ZIS collection by official zakat institutions (OPZ) remains suboptimal. This research is essential to identify key factors influencing digital ZIS payment interest and to provide strategic recommendations for OPZ in enhancing public trust. A systematic literature review of relevant national and international studies was conducted. The main outcome of this study is a conceptual framework that illustrates the relationship between perceived ease of use, transparency, and institutional image on the intention to pay non-cash ZIS, moderated by trust. This framework is expected to serve as a reference for developing more effective and adaptive digital zakat fundraising strategies. Keywords: Zakat, Infaq, and Shadaqah (ZIS) non-cash, perceived ease of use, transparency, institutional image, trust

    Inkonsistensi Peraturan Perundang-Undangan Dalam Praktik Penyelenggaraan Pemerintahan Daerah Di Indonesia

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    Abstract: This research is motivated by the problem of disharmony and overlapping legislation that affects the effectiveness of regional governance in Indonesia. Although the regional government system has undergone various reforms since the post-reform era and is regulated under Law No. 23 of 2014, inconsistencies between central and regional regulations, as well as among sectoral laws, continue to occur in practice. The study addresses two main research questions: (1) what are the forms of inconsistency found in the implementation of laws and regulations in regional governance, and (2) how do these inconsistencies impact the effectiveness of local government administration and what efforts can be taken to resolve them. This study applies a normative legal research method using a statute approach, analyzing various laws, legal documents, and relevant academic literature. The findings reveal five key areas of inconsistency: the distribution of authority between central and regional governments, the application of legal norms, financial arrangements, law enforcement, and mechanisms of supervision and guidance. These inconsistencies lead to legal uncertainty, overlapping authority, weak accountability, and declining public trust in government institutions. The study recommends comprehensive legal harmonization, stronger oversight mechanisms, increased legal awareness among bureaucrats, and systemic legislative reform to achieve alignment between sectoral and regional regulations. Therefore, regulatory consistency is a fundamental prerequisite for realizing the rule of law and ensuring the effectiveness of regional autonomy in Indonesia. Keywords: inconsistency, legislation, regional governance, harmonization, autonom

    Integrasi Keadilan Kontraktual Dan Perlindungan Data Pribadi Dalam Perjanjian Perjanjian Fintech Peer To Peer Lending

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      Abstract: The development of peer-to-peer lending (P2PL) financial technology has facilitated access to financing in Indonesia, but on the other hand, it has raised legal issues, particularly regarding contractual fairness and personal data protection. P2PL contracts are generally drafted in the form of take-it-or-leave-it standard clauses, placing borrowers in a weak bargaining position and potentially creating an imbalance of rights and obligations between the parties. Furthermore, the misuse of personal data by operators or third parties, such as intimidation, dissemination of information, and use of data without clear consent, demonstrates the weakness of data protection mechanisms in the fintech ecosystem. This study aims to analyze the application of contractual justice principles in P2PL agreements, examine the effectiveness of personal data protection regulations in P2PL, and explore the relationship between contractual justice and personal data rights in digital contracts. The method used is normative legal research through the examination of legislation and related literature. The results of the study show that the application of contractual justice in P2PL has not been substantially implemented due to the dominance of the organizer in drafting clauses. Meanwhile, personal data protection, despite having a normative basis, has not been effective due to weak supervision and recovery mechanisms. Therefore, it is necessary to reformulate digital contracts that integrate transparency, risk proportionality, and user control over data in order to create a fair and ethical P2PL ecosystem.   Keyword: fintech; contractual justice; personal data, P2P lending; digital contracts.   Abstrak: Perkembangan teknologi finansial berbasis peer to peer lending (P2PL) mempermudah pembiayaan di Indonesia, namun di sisi lain menimbulkan problematika hukum, khususnya terkait keadilan kontraktual dan perlindungan data pribadi. Kontrak P2PL umumnya disusun dalam bentuk klausula baku yang bersifat take it or leave it, sehingga menempatkan peminjam pada posisi tawar yang lemah dan berpotensi menciptakan ketidakseimbangan hak serta kewajiban antara para pihak. Selain itu, praktik penyalahgunaan data pribadi oleh penyelenggara ataupun pihak ketiga, seperti intimidasi, penyebaran informasi, dan penggunaan data tanpa persetujuan yang jelas, menunjukkan lemahnya mekanisme perlindungan data dalam ekosistem fintech. Penelitian ini menganalisis penerapan prinsip keadilan kontraktual dalam perjanjian P2PL, mengkaji pengaturan perlindungan data pribadi dalam P2PL, serta menelaah hubungan antara keadilan kontraktual dan hak atas data pribadi dalam kontrak digital. Penelitian ini menggunakan pendekatan yuridis normatif melalui penelaahan peraturan-peraturan dan literatur yang relevan. Hasil penelitian menunjukkan penerapan keadilan kontraktual dalam P2PL belum terlaksana secara substansial karena dominasi penyelenggara dalam penyusunan klausula. Sementara itu, perlindungan data pribadi meskipun telah memperoleh landasan normatif, belum efektif karena lemahnya pengawasan dan mekanisme pemulihan. Oleh karena itu, diperlukan reformulasi kontrak digital yang mengintegrasikan transparansi, proporsionalitas risiko, dan kontrol pengguna atas data guna mewujudkan ekosistem P2PL yang adil dan beretika. Kata kunci: fintech; keadilan kontraktual; data pribadi; P2PL; kontrak digital

    Konsep Qanaah Sebagai Media Terapi Fomo Syndrom Menurut Quraish Shihab Dalam Tafsir Al-Mishbah

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    The phenomenon of Fear of Missing Out (Fomo) Syndrome on social media is currently a relevant issue. Fomo can affect everyone, from teenagers to adults, who actively use social media. Fomo, as a social anxiety characterized by the fear of missing out on experiences that others have, has become a significant issue in the digital era. This study aims to explain the concept of qanaah described by Quraish Shihab in Tafsir Al-Mishbāh as a therapeutic medium for the phenomenon of Fear of Missing Out (Fomo) Syndrome. This study uses a qualitative-based research type (Library Research) with a descriptive analysis approach. The data collection method used by the researcher uses a documentation study, which takes references from several literatures such as books, journals, tafsir books, articles and other relevant literature. The collected data is processed and analyzed using a descriptive analysis method, namely by explaining Quraish Shihab's interpretation systematically. The results of this study indicate that 1). According to Quraish Shihab, qanaah, which is interpreted as a sense of sufficiency and satisfaction with what is owned, offers an alternative perspective in dealing with social pressures and consumerism that trigger Fomo. This concept emphasizes the importance of self-acceptance, gratitude. As stated in Qs. Al-Baqarah (2) verses 207, 152, Qs. Ibrahim (14) verses 7, 43, Qs. At-Taubah (9) verse 59, Qs. Yusuf verse 20 and Qs. Al-Hajj verse 36. By internalizing qanaah, a person can reduce anxiety related to the loss of experience and build a healthier psychological balance. 2). This qanaah concept can be an effective therapy media to overcome Fomo Syndrome. by instilling an attitude of consent, gratitude and asceticism

    Standar Akuntansi dalam Pengelolaan Zakat: Membangun Sistem Keuangan yang Transparan dan Akuntabel di era Digital

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    Muslims are required to pay zakat in order to cleanse riches and aid others. One of the budgetary tools used to combat poverty and economic inequality is zakat. But despite having a majority of Muslims, Indonesia still receives less money from zakat than from taxes. This is due to the fact that, in contrast to necessary taxes, Indonesia follows an obligatory system that is voluntary. Furthermore, because zakat administrators don't report, the low degree of public trust results in less zakat acceptance. This research approach makes use of literature study, a technique for gathering data that involves comprehending and examining hypotheses from relevant literature, including books, journals, and other data sources. The preliminary study's findings show that there are accounting standards in the management of zakat regulated by PSAK 109, including the Statement of Financial Position, Statement of Changes in Funds, and Statement of Cash Flows. Secondly, there is a need for periodic publication of reports by zakat institutions to enhance public trust, and thirdly, BAZNAZ has an application to support financial reports based on an integrated system called the Baznaz Management Information System (SIMBA)

    Penggunaan dan Preferensi Bahasa Baku dan Tidak Baku di Jurusan Pendidikan Guru Madrasah Ibtidaiyah Institut Agama Islam Negeri Ponorogo

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    Abstrak: Penelitian ini bertujuan untuk menganalisis penggunaan dan preferensi bahasa baku serta tidak baku di kalangan mahasiswa Jurusan Pendidikan Guru Madrasah Ibtidaiyah Institut Agama Islam Negeri Ponorogo. Fokus utama adalah mengidentifikasi faktor sosial, budaya, dan psikologis yang mempengaruhi pilihan bahasa mahasiswa dalam konteks akademik dan non-akademik. Dengan pendekatan deskriptif kualitatif, data dikumpulkan melalui kuisioner, yang melibatkan 14 mahasiswa sebagai sampel. Hasil penelitian menunjukkan bahwa mahasiswa cenderung lebih sering menggunakan bahasa tidak baku dalam komunikasi sehari-hari, meskipun bahasa baku diajarkan dalam konteks akademik. Faktor sosial dan kebiasaan kampus berperan besar dalam preferensi ini. Penelitian ini menyimpulkan bahwa meskipun bahasa baku penting dalam konteks akademik, pengajaran bahasa perlu menyesuaikan dengan kenyataan sosial dan budaya mahasiswa. Temuan ini diharapkan memberikan kontribusi dalam pengembangan kurikulum dan metode pengajaran yang lebih relevan dengan kehidupan mahasiswa. Kata Kunci Bahasa baku; Bahasa tidak baku; Preferensi bahasa; Mahasiswa Abstract:  This study aims to analyze the use and preference of standard and non-standard language among students of the Department of Madrasah Ibtidaiyah Teacher Education at Ponorogo State Islamic Institute. The main focus is to identify social, cultural, and psychological factors that influence students' language choices in academic and non-academic contexts. Using a qualitative descriptive approach, data were collected through questionnaires, involving 14 students as samples. The results showed that students tend to use nonstandard language more often in their daily communication, even though standardized language is taught in academic contexts. Social factors and campus habits play a big role in this preference. This study concludes that although standardized language is important in academic contexts, language teaching needs to adjust to the social and cultural realities of students. The findings are expected to contribute to curriculum development and teaching methods that are more relevant to students' lives. Keywords Standard language; Non-standard language; Language preference; College student

    Kisah Nabi Adam dan Hawa Prespektif Tafsir Al-Qurthubi

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    Abstract: The story of the Qur'an is a medium for conveying moral messages in the context of forming a people who have noble character. The stories in the Al-Qur'an are a method for realizing the goals you want to achieve. The stories in the Al-Qur'an are quite dominant, almost every letter is presented in the form of a story. However, the Koran is a book of religious preaching and stories as a method of conveying the material. There is a story in the Qur'an, the author chose the story of the Prophet Adam and Eve. What stands out about this story is that it has a different method compared to other literature, apart from that, Allah was so noble in ordering the angels and demons to bow down to Adam. For this reason, to make it easier for readers to learn the story, as a guide the author tells the story of Adam referring to Tafsir Al-Qurthubi. This type of research is library research or library research. Study in depth the verses of the Qur'an which discuss the story of the Prophet Adam and Eve which includes: How is Al-Qurthubi's method of interpreting the story of Adam and Eve in Tafsir Al-Qurthubi. What are the advantages, disadvantages and relevance of the story of Adam and Eve in Al-Quthubi's interpretation.The research method used is the thematic interpretation method of the figure Imam Al-Qurthubi. The theory in this research uses Sayyid Qutbh's story theory in which the story is divided according to the order of the first episode to the end. The advantages, disadvantages and relevance related to the story of Adam and Eve can help foster humanity's sense of devotion towards Allah SWT, forming moral values ”‹”‹with noble character. Keywords: Story, Characters,Relevance Abstrak: Kisah Al-Qur’an merupakan sebuah media penyampaian pesan-pesan moral dalam rangka pembentukan umat yang memiliki karakter yang mulia. Kisah-kisah dalam Al-Qur’an merupakan metode untuk mewujudkan tujuan yang ingin dicapai, kisah dalam Al-Qur’an cukup dominan, hampir setiap suratnya disajikan dalam bentuk kisah. Bagaimanapun juga Al-Qur’an kitab dakwah agama dan kisah-kisah sebagai metode penyampaian materinya. Adanya kisah dalam Al-Qur’an penulis memilih kisah Nabi Adam dan Hawa. Hal yang menonjol dari kisah ini yakni, memiliki metode yang berbeda jika dibandingkan sastra yang lain, selain itu sangking mulianya Allah memerintah para malaikat dan iblis untuk bersujud kepada Adam. Untuk itu agar pembaca lebih mudah dalam mempelajari kisah maka sebagai pedoman penulis menceritakan kisah Adam merujuk Tafsir Al- Qurthubi. Jenis penelitian ini adalah library research atau penelitian pustaka. Mengkaji secara mendalam tentang Ayat Al-Qur’an yang membahasa kisah Nabi Adam dan Hawa yang meliputi: Bagaimana metode penafsiran Al-Qurthubi tentang kisah Adam dan Hawa dalam Tafsir Al-Qurthubi. Bagaimana kelebihan, kekurangan, dan relevansi kisah Adam dan Hawa dalam tafsir Al-Quthubi. Metode penelitian yang digunakan yaitu menggunakan metode tafsir tematik tokoh Imam Al-Qurthubi. Teori dalam penelitian ini menggunakan teori kisah Sayyid Qutbh yang mana pembagian kisah sesuai dengan urutan episode pertama hingga akhir. Kelebihan, kekurangan dan relevansi terkait kisah Adam dan Hawa dapat membantu menumbuhkan rasa ketakwaan umat manusia terhadap Allah Swt, Membentuk nila-nilai moral dengan karakter yang mulia. Kata kunci: Kisah, Tokoh, Relevans

    Konsep T}ghut dalam Perspektif Nasir Makarim Shirazi

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    Behaviors such as associating partners with Allah Swt, acting excessively, violating the truth, and not following the laws established by Allah Swt are considered Taghut. Even though they claim to believe in Allah Swt and His Messenger, their actions and attitudes actually seek decisions from Taghut. Some points related to the forms of taghut can be summarized as follows: 1) Satan, 2) Idol Worship, 3) Ka’ab bin al-Asyraf, and 4) rulers who enforce laws that contradict the laws of Allah. Makarim Shirazi also pays a lot of attention to human beings. This is evident as he elaborates in his book Al-Amthal Fī Tafsīr Kitāb Allāh al-Munzal, which in this case serves as a primary data source. Meanwhile, secondary data sources are obtained from various other literatures. This research uses a descriptive-analytical method and a thematic method (mawdu’i), because it not only aims to describe and analyze various issues and data but also focuses more on the discussion theme. Based on Makarim Shirazi's interpretation, he states that every era has its problems and obstacles that arise due to social and civilizational changes. Therefore, it is very important to increase faith and obedience to believe in Allah SWT, the Creator of the universe. Worship Allah alone and avoid taghutBehaviors such as associating partners with Allah Swt, acting excessively, violating the truth, and not following the laws established by Allah Swt are considered t>ghu>t. Even though they claim to believe in Allah Swt and His Messenger, their actions and attitudes actually seek decisions from t>ghu>t. Some points related to the forms of t>ghu>t can be summarized as follows: 1) Satan, 2) Idol Worship, 3) Ka’ab bin al-Asyraf, and 4) rulers who enforce laws that contradict the laws of Allah. Makarim Shirazi also pays a lot of attention to human beings. This is evident as he elaborates in his book Al-Amtha>l FÄ« TafsÄ«r KitÄb AllÄh al-Munzal, which in this case serves as a primary data source. Meanwhile, secondary data sources are obtained from various other literatures. This research uses a descriptive-analytical method and a thematic method (mawdu>’i), because it not only aims to describe and analyze various issues and data but also focuses more on the discussion theme. Based on Makarim Shirazi's interpretation, he states that every era has its problems and obstacles that arise due to social and civilizational changes. Therefore, it is very important to increase faith and obedience to believe in Allah SWT, the Creator of the universe. Worship Allah alone and avoid t>ghu>t. &nbsp

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