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The Influence of Brand Ambassador, Brand Image and Halal Labels on Purchasing Decisions on Scarlett Whitening Products: Pengaruh Brand Ambassador, Citra Merk dan Label Halal terhadap Keputusan Pembelian Produk Scarlett Whitening
No full textThis study aims to determine the effect of brand ambassadors, brand image, and halal labeling on purchasing decisions for Scarlett Whitening products. This study uses a descriptive quantitative approach with a population of Sidoarjo people who have bought Scarlett Whitening products and are more than 17 years old. The sample was selected using purposive sampling technique. Data collection was carried out through distributing questionnaires, where respondents' answers were measured using a Likert scale. Data analysis using the SmartPLS (Partial Least Square) 4.0 tool. The results of this study prove that Brand Ambassador has an affect on purchasing decisions on scarlett whitening products. In addition, Brand Image affects purchasing decisions on scarlett whitening products and Halal Label affects purchasing decisions on scarlett whitening products
Mulya Jaya BUMDes Strategy in Developing Petung Park Tourism in Belik Trawas Village: Strategi Bumdes Mulya Jaya dalam Pengembangan Wisata Petung Park Desa Belik Trawas
Get PDFThis research analyses the strategy of BUMDes Mulya Jaya in developing Petung Park tourism in Belik Village, Trawas, using a qualitative approach. Data were obtained through observation, interviews, and documentation, with informants from village officials, BUMDes administrators, and tourists. Analysis used the Miles and Huberman model. The results show four main strategies: First, promotion through social media and cooperation with content creators, as well as the use of physical banners, Second, accessibility issues due to lack of community collaboration, Third, the development of tourism products such as unique culinary “eating while playing water”, and finally Fourth, professional human resource management. Despite various efforts, the strategies implemented have not been fully successful
The Optimization Study of Sandwich Panels Using Polyol and Isocyanate Composition : Studi Optimasi Sandwich Panel Menggunakan Komposisi Polyol dan Isocynate
No full textThis research aims to examine the effect of material composition ratios on compressive strength. Three compositions tested were 50:50, 60:40, and 70:30. The results indicated that the 70:30 composition yielded the highest compressive strength of 1.13 MPa, while the 50:50 and 60:40 compositions showed 0.513 MPa and 0.696 MPa, respectively. These findings highlight the importance of composition ratios in determining material strength and provide a basis for further research in material composition optimization
Generation Z Human Resource Management Strategy in Improving Employee Performance: Strategi Pengelolaan Sumber Daya Manusia Generasi Z Dalam Peningkatan Kinerja Pegawai
No full textThis study aims to analyze the human resource management strategy of generation Z in improving the performance of employees of Toko Utama Elektrik. With this, the purpose of the research is to take the title of the human resource management strategy of generation Z in improving employee performance by assigning six resource persons and operational managers or owners. For this research method, it is categorized as qualitative research, where the methods used are data collection techniques, namely observation, interviews, and documentation and use data validity tests and triangulation. The results of this study are that the development of Generation Z human resources is an important part of the company's strategy to ensure that employees or employees of Generation Z who have abilities and skills can grow a good performance to achieve a goal in a company or organizatio
Case Study: Revitalizing the Culture of Local Wisdom through Extracurricular Activities to Create a Student Profile of Pancasila : Studi Kasus: Revitalisasi Budaya Kearifan Lokal melalui Kegiatan Ekstrakurikuler untuk Membentuk Profil Pelajar Pancasila
No full textGlobalization has led to a cultural shift among the younger generation, potentially diminishing the presence of local wisdom. Schools can help revitalize local culture through culture-based extracurricular activities to ensure its preservation. This study aims to: (1) describe the implementation process of culture-based extracurricular activities; (2) explain the Pancasila student profile components within traditional dance, karawitan, and pencak silat activities; and (3) identify inhibiting factors. The research was conducted at Hang Tuah 9 Elementary School in Sidoarjo using qualitative methods and a case study approach. Subjects included the principal, extracurricular coaches, and students. Data were collected through observation, interviews, and documentation, then analyzed using the Miles and Huberman model and triangulation. The findings show that implementation involves three stages: planning, execution, and evaluation. These activities not only enhance students’ appreciation of cultural heritage but also foster character values such as discipline, responsibility, confidence, critical thinking, and a strong Pancasila spirit
The Effect of Brand Image, Product Quality and Promotion on Purchasing Decisions on MS GLOW Skincare Products in Sidoarjo: Pengaruh Citra Merek, Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Pada Produk Skincare MS GLOW di Sidoarjo
No full textThis study aims to determine the Influence of Brand Image, Product Quality, and Promotion on Purchasing Decisions on Ms Glow Products. This study uses a quantitative approach, for the population for this study all users who have purchased MS GLOW products in Sidoarjo. The sampling technique for this study uses the non-probability sampling method with the purposive sampling technique, with sample criteria aged 17 years and the number of respondents is 100 people. The data analysis technique for this study uses the PLS-SEM method with the help of Smart software. The results showed that Brand Image has a positive and significant effect on Purchasing Decisions for Ms Glow products in Sidoarjo, Product Quality has a positive and significant effect on Purchasing Decisions for Ms Glow products in Sidoarjo, and Promotion has a positive and significant effect on Purchasing Decisions for Ms Glow products in Sidoarjo
The Relationship Between Student Self-Confidence and Student Anxiety During Presentations at SMP NU SIMO Lamongan: Hubungan Kepercayan Diri Siswa dengan Kecemasan Siswa pada Saat Presentasi Di SMP NU SIMO Lamongan
No full textSome people suffer from anxiety, which is an issue that still frequently arises in both the professional and educational spheres. For example, students who experience anxiety during presentations may not feel prepared to speak in front of the class or give presentations.The purpose of this study was to determine whether students' confidence levels and anxiety levels during class presentations were related. The study's sample size is 100 students from SMP NU SIMO LAMONGAN, and it also attempts to ascertain the relationship between students' anxiety levels during class presentations and their degree of self-confidence. The study's findings indicated a substantial negative correlation between anxiety and confidence (r=-0.562, p<0.05), indicating that self-confidence decreases with increasing anxiety and increases with decreasing anxiety. The physiological and psychological components of learning and assessment in schools are further complicated by this research
Parenting Self-Efficacy Psychoeducation for Parents in Handling Children with Special Needs : Psikoedukasi Parenting Self Efficacy bagi Orang Tua dalam Menangani Anak Berkebutuhan Khusus
No full textParents play a vital role in raising children, especially those with special needs (CWSN) who require specific parenting approaches. Parenting self-efficacy—parents’ belief in their ability to care for their children—significantly influences parenting success. Higher self-efficacy is linked to more effective support for child development. This study used a quantitative approach with a pre-experimental one-group pretest-posttest design, involving 27 parents of 4th to 6th grade students at SDN Wedoro Klurak, Sidoarjo. Data was collected using a 15-item questionnaire measuring understanding of self-efficacy. The T-test analysis showed a pretest score of 11.926, which increased to 14.308 after psychoeducation, indicating a significant difference. The findings suggest that psychoeducation can improve the parenting self-efficacy of parents of CWSN. By enhancing their understanding of effective parenting strategies, parents can gain greater confidence, reduce stress, and build stronger relationships with their children. This approach supports more positive parenting outcomes and child development
Analysis of the Utilization of Platform Merdeka Mengajar (PMM) to Improve Teacher Professionalism at SDN Sidoklumpuk Sidoarjo: Analisis Pemanfaatan Platform Merdeka Mengajar (PMM) Untuk Meningkatan Profesionalisme Guru di SDN Sidoklumpuk Sidoarjo
No full textThis study aims to analyze the use of the Platform Merdeka Mengajar (PMM) and its impact on improving teacher professionalism at SDN Sidoklumpuk Sidoarjo. Teacher professionalism is assessed based on five main indicators: mastery of material, understanding the curriculum, creativity in learning, reflective-evaluative abilities, and mastery of information technology. This research used a qualitative method with a case study approach, involving principals, teachers and several other informants. Data collection techniques include interviews, observation, and documentation. The data that has been obtained is then analyzed using the miles, huberman and saldana model. The results showed that PMM plays an important role in improving teacher professionalism including; increasing mastery of understanding of materials, concepts and applications of knowledge, deeper understanding of standards and competencies in the curriculum, strengthening creativity and reflective attitudes, and supporting digital transformation in the learning process
Implementation of the Next Generation Social Welfare Information System (SIKS-NG) in Tinggarbuntut Village, Bangsal District: Implementasi Sistem Informasi Kesejahteraan Sosial Next Generation (SIKS-NG) di Desa Tinggarbuntut Kecamatan Bangsal
No full textThis research aims to determine the implementation of the Next Generation Social Welfare Information System (SIKS-NG) in Tinggar Buntut Village, Bangsal District. This research uses qualitative descriptive. Data collection techniques are interviews, observation and documentation. The data analysis technique used by the Miles and Huberman model is through data collection, data reduction, and data presentation and drawing conclusions. Theresearch results were reviewed from four indicators. First, Communication Indicators have not been implemented due to lack of socialization. Second, resources are not yet in line with information technology needs in implementing SIKS-NG. Third, the disposition has been said to be good because the commitment to implement SIKS-NG in Tinggar Buntut Village is already owned by the Tinggar Buntut Village Government. Fourth, the bureaucratic structure is good but there is still no written SOP regarding SIKS-NG in Tinggar Buntut Village