7115 research outputs found
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The Effect of Online Customer Reviews, Online Customer Experiance, and Brand Trust on Purchasing Through Tiktok Affiliate Content: Pengaruh Online Customer Review, Online Customer Experience, Brand Trust Terhadap Keputusan Pembelian Melalui Konten Tiktok Affiliate
No full textDigital technology has transformed marketing from conventional to online, supported by affiliate programs that enhance reach and cost-effectiveness while benefiting sellers, buyers, and TikTok Affiliate creators. This study examines the impact of Online Customer Review, Online Customer Experience, and Brand Trust on purchasing decisions through TikTok Affiliate content among students in Sidoarjo. Using a quantitative descriptive approach, data were collected from 155 respondents via probability sampling and analyzed with SEM-PLS using SmartPLS. Results show that Online Customer Review and Online Customer Experience significantly influence purchasing decisions, while Brand Trust has no significant effect. The key factor driving purchases is the quality and effectiveness of TikTok Affiliate content
Development of Cavendish Banana Maturity Detection and Sorting System Using Open Source Computer Vision and Loadcell Sensor: Pengembangan Sistem Pendeteksi Kematangan dan Penyortiran Pisang Cavendish Menggunakan Open Source Computer Vision dan Sensor Loadcell
No full textThis research aims to develop a system for detecting the maturity and sorting of Cavendish bananas using OpenCV and a load cell sensor. Current manual sorting is inefficient and inaccurate due to human sensitivity to lighting changes and fatigue. The system uses a webcam for image processing and a load cell for weight measurement, controlled by an Arduino Uno microcontroller. The HSV algorithm determines banana ripeness based on skin color. Test results show an average weight error of 0.08% for ripe bananas and 0.71% for unripe ones, while color detection achieves 47.34% accuracy in bright lighting. The system improves sorting efficiency with adequate accuracy, but further development is needed to enhance accuracy levels
Designing Virtual Reality (VR) Task Scenarios Using the Rule-Based System (RBS) Method in the Sketching and Illustration Subject for Grade X-DKV at Vocational High School: Desain Task Skenario Virtual Reality (VR) dengan Metode Rule Based System (RBS) pada Mata Pelajaran Sketsa dan Ilustrasi Kelas X-DKV di SMK
No full textThe limitations of learning media have become an urgency in the Sketching and Illustration subject for designing VR scenario designs for literacy tourism. This study aims to measure the feasibility of validation by media experts and subject matter experts. The method used in this research is the Rule-Based System (RBS) with an explore mode. The validation results from media experts obtained a score of 95%, categorized as highly feasible, while the validation results from subject matter experts obtained a score of 84%, also categorized as highly feasible. These results indicate that the designed task scenario meets feasibility standards in terms of both media and content, making it an effective interactive learning solution
The Relationship Between Religiosity and Social Support on Psychological Well Being in Female Islamic Boarding School Students: Hubungan Antara Religiusitas dan Dukungan Sosial terhadap Psychological Well Being pada Santriwati
No full textThis study aims to determine the relationship between religiosity and social support on the psychological well being of female students. This study uses a qualitative correlational method. The population and sample of this study were 70 female students of the Islamic Boarding School X based on the total sample. The data analysis technique used was multiple linear regression. The results of the study showed: There is a relationship between religiosity and psychological well being with a value of p <0.001. There is a relationship between social support and psychological well being with a value of p <0.001. The results of the F test count (23.058) with a significance of p <0.05, it can be concluded that the variables of religiosity and social support simultaneously have a significant influence on psychological well being
Usability Testing on Virtual Reality Implementation of SMK Muhammadiyah 1 Pandaan Students: Usability Testing Pada Implementasi Virtual Reality Siswa SMK Muhammadiyah 1 Pandaan
No full textEducation plays a vital role in enhancing human resources, particularly in vocational high schools (SMK), which focus on skill development for the workforce. Virtual Reality (VR) offers an immersive learning environment where students can experience subjects firsthand. However, some studies suggest that technology enthusiasts may see VR as a gaming tool rather than an educational medium. To assess its effectiveness, usability testing is necessary. This study, using a quantitative descriptive approach, evaluates VR learning media based on Jacob Nielsen’s usability factors: learnability, efficiency, memorability, errors, and satisfaction. Conducted at SMK Muhammadiyah 1 Pandaan with tenth-grade TKJ 2 students, the research found that VR improved learning engagement and comprehension. Students appreciated its interactive simulations, but some noted discomfort with devices and interface limitations. The study highlights VR’s potential as an innovative learning tool while emphasizing the need for improvements in usability and content adaptation
Visual Communication Strategy for Shopee Live Streaming Featuring JKT48's Zee and Freya: Strategi Komunikasi Visual Live Streaming Shopee JKT48 Zee dan Freya
No full textThe rise of e-commerce has driven the use of live streaming as a marketing strategy, though many sellers and streamers have yet to fully optimize visual communication. This study analyzes visual communication strategies in e commerce live streaming, focusing on the sessions featuring Zee and Freya on Shopee. The research employs a qualitative method with a systematic literature review approach to examine the presented visual content. The findings indicate that Zee and Freya’s visual communication strategies were highly effective in capturing audience attention and enhancing engagement. The use of body language, facial expressions, and audiovisual elements successfully created optimal exposure, maintained attention, and facilitated audience understanding of the products. Additionally, direct interaction with the audience through Shopee Live’s interactive features strengthened emotional connections with fans and encouraged purchasing behavior. In conclusion, effective visual communication in live streaming significantly contributes to increased engagement and consumer purchasing decisions
Generation Z Self Disclosure Through Social Media X (Twitter): Self Disclosure Generasi Z Melalui Media Sosial X (Twitter)
No full textGeneration Z, influenced by digitalization, uses social media to share personal information (self-disclosure) on Twitter. This study examines Generation Z's tweet uploads based on Derlega & Grezlak's self-disclosure theory, categorizing informants into Johari Window's four areas. Results show that informants' tweet uploads can be categorized into 5 self-disclosure functions, with expression being the most prominent. Of the seven informants, one is in the open area, five are in the hidden area, and one is in the blind area. The theory of uses and gratifications is closely related to how media can fulfill the needs of the audience; the intensity of the informant's tweet uploads per day is considered quite high, so this shows that X (Twitter) has succeeded in fulfilling the needs of its users as a medium that can be used for self-disclosure
The Concept of Islamic Education from Azyumardi Azra's Perspective : Konsep Pendidikan Islam Perspektif Azyumardi Azra
No full textIslamic education has an important role in forming a generation of quality and good morals. In this case, Azyumardi Azra, a Muslim scientist from Indonesia, has developed a concept of Islamic education that is complete and in line with today's needs. This research explores Azra's thoughts regarding Islamic education, which prioritizes not only the development of thinking abilities, but also the spiritual, moral and social aspects of each individual. By using a qualitative approach, data was collected through documentation methods, and analysis was carried out by means of content analysis. The research results show that Islamic education needs to be structured with a flexible curriculum, which combines religious knowledge and general knowledge, and involves collaboration between family, community and school. The goal is to produce individuals who are not only smart, but also have good character and can make a positive contribution to society
The Effect of CAR, NPF, FDR on The Profitability of BTPN Syariah Bank 2014-2024 : Pengaruh CAR, NPF, FDR Terhadap Profitabilitas di Bank BTPN Syariah Tahun 2014-2024
No full texthis study analyzes the impact of capital adequacy ratio (CAR), non-performing loans (NPL), and funding to deposit ratio (FDR) on the profitability of Bank BTPN Syariah from 2014 to 2024. It examines how these factors interact amid rising inflation, the Covid-19 pandemic, and inclusive financing. Using quantitative methods with multiple linear regression, the study relies on secondary data from the bank’s quarterly financial reports. ROA is the dependent variable, while CAR, NPF, and FDR are independent variables. Analysis is conducted using SPSS and Excel. Results show CAR positively affects ROA, NPF negatively affects ROA, while FDR has no significant effect. However, CAR, NPF, and FDR together significantly influence profitability. This study reinforces empirical evidence on these factors' effects on Islamic bank profitability in Indonesia and highlights the crucial role of capital management and funding risk in maintaining stability amid economic challenges
Effect of Sudden Enlargement Shape Variation on Laminar Fluid Flow : Pengaruh Variasi Bentuk Sudden Enlargement pada Aliran Fluida Laminar
No full textSudden enlargement is commonly used in the context of fluid engineering which refers to sudden changes in the size of the pipe, which can lead to pressure drops or head losses. This study aims to determine the effect of sudden enlargement shape variations (square edge, projecting edge, and rounded edge) on head loss in laminar fluid flow. The experiment was carried out on acrylic pipes with two levels of flow rate, namely 6 liters/minute and 4 liters/minute. Data was obtained from pressure measurements using U manometers at two test points. The results show that the square edge has the best efficiency at high flow rates (6 L/min) with the lowest energy loss. At low flow rates (4 L/min), rounded edges show better performance in maintaining flow stability. Meanwhile, the projecting edge had the highest rate of energy loss in both conditions.