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Social Media as a Promotional Tool in the Fashion Industry: A Case Study on Meta Platforms Inc.
No full textPurpose: With the tremendous growth of the online platform, several individuals now use social media to run their businesses, which is one of the most powerful platforms on the internet. Social media has become a trend for society as people spend more time online. Platforms such as the Meta platform are both cost-effective and profitable, allowing firms to access a larger audience. Then, people can voice their thoughts, form interest-based groups, curate material, post photographs and videos, and participate in group discussions. There are a variety of strategies for businesses to advertise their products and attract more customers, including supporting people who are interested in fashion and can influence their following, referred to as Fashion Influencers. The main purpose of this study is to see the marketing strategies adopted by the company as well as the suitability of different types of influencers of the company to the business as a promotional tool.
Methodology: This study mainly relies on secondary data. As introductory resources, magazine papers, journals and published books were used to obtain the necessary material for the study.
Findings: The study's key results are as follows: The firm launched the metaverse, which allows people (both influencers and users) to select their style via virtual meetings. Fashion brands and companies have also leveraged online platforms (meta platforms), digital models, and collaborations with video gaming platforms to create their own virtual collections for millions of players worldwide.
Practical Implications: This study will assist various firms in understanding the numerous marketing tactics available to them, as well as how and when to employ social media influencers in their operations.
Paper type: Company case stud
A Mixture of MLPNN/HMM to Demonstrate the Procedure for Online Hindi Writing Recognition
Get PDFPurpose: This presented work demonstrates a mixture of the MLPNN/HMM model for operational Hindi writing recognition. The planned structure is proposed on behalf of HMMs and various-Layer Perceptron Neural Linkages. Signal of input is generated toward uninterrupted knocks named segments constructed proceeding of the Elliptical approach through scrutinizing the extremisms arguments of the rounded rapidity outline. The linkage of neural accomplished through subdivision near relative evidence stays castoff near-abstract course atmosphere prospects. Proposed outcomes of that system remain translated through HMMs towards run after attractiveness of equal credit. Now appraisals are scheduled to DBMs Hindi database which proficient 97.8% attractiveness appreciation exactness that signifies statistically significantly imperative trendy evaluation through attractiveness appreciation exactitudes attained after advanced online Hindi systems.
Design/Methodology/Approach: Developing a mixture of the MLPNN/HMM model for operational Hindi writing recognition.
Findings/Result: Based on the proposed model that system remains translated through HMMs towards run after attractiveness of equal credit. Now appraisals are scheduled to DBMs Hindi database which proficient 97.8% attractiveness appreciation exactness that signifies statistically significantly imperative trendy evaluation through attractiveness appreciation exactitudes attained after advanced online Hindi systems.
Originality/Value: A new conceptual mixture of the MLPNN/HMM model has been proposed for operations of Hindi writing recognition techniques based on Perceptron Neural Linkages.
Paper Type: Conceptual Research
Social Engineering Attacks in E-Government System: Detection and Prevention
Get PDFPurpose: E-Government system emerged as a novel public service provision platform that enables governance in an efficient and transparent manner globally. However, despite the success recorded so far by the increase in the use of information and communication technology (ICT) and E-government for public service provision. Social engineering attack (SEA) is one of the challenging information security attacks that prove to be difficult to tackle. This is because the attackers leverage on peoples’ weakness to exploit the system instead of technical vulnerabilities.
Design/Methodology/Approach: This paper uses PESTLE (political, economic, social, technology, legal and environment) analysis to critically evaluate the external factors affecting SEAs in E-government system.
Findings/Result: The study identified phishing, Baiting, Pretexting, Quid Pro Quo, Honey Trap, Tail Gating, and Pharming as the major SEA techniques used to exploit E-government systems. Furthermore, the author suggest training and awareness programme as the most effective way to detect as well as prevent SEA in E-government system. Users should be aware of the languages with terms requesting urgent response as well as unusual or unexpected situation in a suspicious messages or attachment as factors to detect SEA. Technical controls using natural language processes (NLP), security policies, multifactor authentication (MFA) as well as secured preservation of confidential information from suspicious users are some of the SEA preventive measures.
Originality/Value: A flexible and efficient interaction among citizens, businesses and government organizations is a critical factor for successful E-Government system. SEA is one of major challenges affecting communications in E-government system that requires attention. In conclusion, studies toward technological approach for solution of SEA in E-government is recommended.
Paper Type: Conceptual Research
Novel SHP-ECC Mechanism Architecture for Attack Node Mitigation and to Predict Future Community Intrusions
No full textPurpose: Because of the apparent rapid advancement in the field of information and communication technology and its constant connection to the internet, customer and organizational data have become vulnerable to cyber-attacks, necessitating the explanation of solutions to ensure the security and protection of information throughout the industry. Today, it is critical for governments and major corporations to implement cybersecurity systems to ensure the confidentiality and security of data in the face of cyber-attacks. As community-based fully systems have become more important in today's society, they've become targets for malicious actions, prompting both industry and the research community to place a greater emphasis on resolving community intrusion detection difficulties. In network intrusion detection challenges, gadget examining algorithms have proven to be a valuable tool.
Design/Methodology/Approach: This research provided a fully unique architecture for attack node mitigation as a result of the use of a novel type and encryption mechanism. First, the UNSW-NB15 dataset is received and separated into training and testing data. Within the Training section, information is first and foremost pre-processed, and capabilities are extracted. The relevant features are then chosen using the Taxicab Woodpecker Mating algorithm (TWMA). The BRELU-ResNet classifier is then used to classify the attacked and non-attacked data. The typical statistics are encrypted using the ESHP-ECC method, which is then saved in the security log report. Following that, the shortest distance will be calculated using Euclidean distance. Finally, the information is decrypted utilizing a set of ideas known as DSHP-ECC. If the entry appears in the log record while testing, it is marked as attacked statistics and will not be communicated. The method of detecting cyber-assaults will continue if it is not detected.
Findings/Result: The analysis is based on the UNSW-NB 15 dataset, which shows that the proposed approach achieves an excessive security level of 93.75 percent.
Originality/Value: This experimental-based research article examines the malicious activities in the cyberspace and mitigated by using a SHP-ECC mechanism.
Paper Type: Research Articl
Perspectives, Challenges and Opportunities of E-Learning in Higher Education – A Brief Review
No full textPurpose: In this developed world education plays an important role at all stages of an individual. From last one decade the education has been grown and advanced in the form of E-learnings process. The advancement and usage of e-learnings is varied from developing to developed countries. Today in this internet generation, the individuals including teachers and students are connected with various e-learning modes via worldwide internet connection, which makes e-learning process necessary in the field of learning and education. E-learning provides the formal and informal learning atmosphere which encourages the students and learners with live interaction. The recent studies also shows that the e-learning improves the self-assessment, teaching performance and participation of the students. This paper provides the descriptive review of different-learning methodology used in various applications.
Methodology: This comprehensive literature analysis includes more than 50 high-quality review articles, research papers, and case studies on e-learning and online education systems. The study takes into account both the teacher's and students' perspectives on the use of e-learning techniques.
Findings/Result: The idea behind empirical methods in e-learning was to better comprehend the complicated approach that is employed when it comes to teaching methodology over the internet. Many ways have been created to make this process competent, including on-the-job learning, in-class assignments, and team-based learning.
Originality: The e-learning process is still a multi-dimensional and sophisticated technique in terms of study. Although technical advancements have seized this field, research and regular case studies are still in short supply. It is necessary to comprehend topics such as the infrastructure utilised to produce technology, pedagogy, admirative supports, and social usage in order to implement the e-learning process.
Paper Type: Literature Review
Open Loop Automated Baby Cradle Using Dobot Magician and C#
Get PDFPurpose: We are all busy, especially those responsible for family expenditure. We have lots of pressure in our workspace. Some employees are still doing work from home. Family being converted into an office as well. The problem arises when our small kids cry during a scheduled meeting. Sometimes need someone who can swing the baby’s cradle. Here we demonstrated an automated baby cradle which is useful when our baby cries. We can put our kids into the robotic cradle and engage in other work. When the baby cries, we trigger the run button from our working PC/Laptop, and the cradle starts to swing automatically. Here we used Dobot Magician for this purpose, a famous robot in the education and research sector due to its cost-effectiveness. To drive the robot, we developed an application in C#. It is a small program that is used to swing the cradle. Here we move the robot by the program. So we can change the program quickly, so our sweetheart feels more comfortable inside the cradle. The entire project source code is available on Github. Anyone downloading the project can integrate, test, and continue further improvement.
Design/Methodology/Approach: In our research, we used the Dobot magician robot to swing the cradle. One support-like stick is connected between the robot and the cradle to push the cradle. The robot is driven by the program written inside the programming area. The original API is a little bit programming specific. So we provided intermediate programming space to write code as our understandable language. The complete application is developed using the C# language under Microsoft visual studio 2022. We used the vendor-provided dynamic link library to send the command to the robot to reduce development time.
Findings/Result: We can integrate the Dobot magician robot into our custom project after developing the complete system. The movement pattern can be changed by changing the program, which may be used for different task execution utilizing the robot. The IDE can also be used for other robots, like UARM metal, a 3D printer, etc. Under the code, any robot can be operated using this interface. It has a programming interface, as well as a command-line interface. We can test, debug and experiment as well.
Originality/Value: We created our application in C#, a modern, easy and flexible language. The IDE has lots of scope for experiments. The program has very easy to understand. We use the robot to swing the cradle for flexibility in nature. We can change the swings pattern by changing the parameter value, which is impossible in fixed monotonous movement. This can give us a unique feature than most other available procedures to swing the cradle.
Paper Type: Experimental-based Research
Choosing an Appropriate Data Collection Instrument and Checking for the Calibration, Validity, and Reliability of Data Collection Instrument Before Collecting the Data During Ph.D. Program in India
Get PDFPurpose: The purpose of this article is to explain various types of data collection instruments, and available techniques for checking the calibration, validity, and reliability of the data collection instrument, in turn, guiding Ph.D. scholars to use a well-calibrated, valid, and reliable data collection instrument to ensure high-quality of research output.
Design/Methodology/Approach: Postmodernism philosophical paradigm; Inductive research approach; Observation data collection method; Longitudinal data collection time frame; Qualitative data analysis.
Findings/Result: As long as the Ph.D. scholars can understand the existing research data collection instruments and realize the need for the development of a new instrument and make mindful choices of instruments in addition to checking their calibration, validity, and reliability before collecting the research data to answer their research question they will be able to determine (on their own) data analysis techniques and appropriate statistical techniques in subsequent stages of the doctoral-level research process to comfortably claim their research findings.
Originality/Value: There is a vast literature about research data collection instruments and procedures to check their calibration, validity, and reliability. However, only a few have explained them together comprehensively which is conceivable to Ph.D. scholars. In this article, we have attempted to briefly explain various types of data collection instruments, and available techniques for checking the calibration, validity, and reliability of the data collection instrument.
Paper Type: Conceptual
A Relative Study of Average Investment Returns between Manufacturing Sector and Service Sector of CPSEs in India
No full textPurpose: In India, CPSEs were established to achieve socio-economic objectives of the nation. Both manufacturing sector and service sector occupies an important position in the development process of an economy. In this context, a comparative study is performed between manufacturing sector and service sector of Indian CPSEs from 2010-11 to 2019-20.
Design/Methodology/Approach: Based on resultant data, investment ratios are employed to compute investment returns of the CPSEs. Moreover Fishers ‘t’ test judge the differences (if any) in investment returns between manufacturing sector and service sector. In addition, linear regression equations are employed to inspect the impact of sector-wise investment returns on the aggregate investment returns.
Findings/Result: Based on average investment returns, no noteworthy difference is observed between manufacturing sector and service sector in terms of ROCE and ROE. However, there exists important distinction among the same for ROA which implies that manufacturing sector has better utilization of their total assets in generating returns than that of the service sector. ROCE of the manufacturing sector contributes positively to the overall profitability of the CPSEs, while ROCE of the service sector contributes negatively to the overall profitability of the CPSEs. It further observed that the rate of negative influence by the service sector is more than that of positive influence by the manufacturing sector, thereby reducing the overall profitability of the CPSEs at aggregate level.
Originality/Value: To identify the important sector in the liberal economic environment, the present study compares average investment returns between manufacturing sector and service sector of the CPSEs in India through ROA, ROCE, and ROE.
Paper Type: Empirical Research
Feasibility Study on Integration of Green Technologies in Prospective Construction Projects: A Case of Vishakhapatnam
Get PDFPurpose: The construction sector is one of the important sectors that play an important role in country’s infrastructure development. The haphazard urbanization, industrialization and population explosion, have driven this sector vulnerable in terms of causing impacts on the environment. The construction process involves several stages and numerous stake holders, while this sector remains unorganised in most developing countries. These unintegrated processes in urban expansion, development and construction lead to a huge amount of emissions that cause environmental degradation. This emphasises the need to establish the use of ‘Green Technologies’ and ‘Green Materials’ in the Construction Sector at least as a beginning to bridge the gap between practices in the allied sectors as well.
Design/Methodology/Approach: With a view to examine this possibility, the feasibility of green technologies was considered to be studied, for Eastern Vishakhapatnam, the selected study area, which is a developing potential zone identified for potential integration of Green Technologies in construction processes. A comprehensive literature review to identify the major accomplishments and shortcomings in the chosen field, followed by a pre-feasibility analysis was conducted through an organized site visit during an academic project that included personal interaction with the concerned stakeholders and an assessable questionnaire survey. The notion of this study was to collect the details of similar category projects for the incorporation of select ‘green technologies’ identified from relevant literature studies in domains such as energy, material and waste management, which are known to cause maximum impact on the environment. This procedure in turn formed the very basis of the overall methodology of this study.
Findings/Result: The analysis of outcomes of the survey helped in developing a breakthrough understanding about the stakeholder’s potential and roles in the overall feasibility of integrating the Green Technologies. Nevertheless, the comparison of the prospective projects in the study area, with the existing projects of the same category that have successfully adopted the green technologies abroad, helped to optimize the framework of integrating green technologies, using green materials based on the above-mentioned domains, for the proposed pilot project. It is inferred from the analysis that it is possible to integrate green technologies in the domains of energy, materials and waste management in prospective projects, if certain constraints and challenges related to social, administrative and economic spheres are eradicated thus encouraging Sustainable Development.
Originality/Value: Integrated strategy of adopting green technologies with green construction practices, in major identified domains of energy, materials and waste management will fetch new outcomes and lead towards aiding sustainable development.
Paper Type: Ex-Post Facto Researc
The Anatomy of Human Motivation: Arrays of What they Say, Think, Behave and Act with Reference to Blood Type
No full textPurpose: This research sheds light on motivation. Motivation is the key to performance improvement. Despite enormous research, basic as well as applied, the subject of motivation is not clearly understood and more often it is poorly practiced. To understand motivation, one must understand human nature itself and there lies the problem. Blood is the most fundamental nourishment for our bodies. It seems to be that different blood types would react differently & motivate differently. Many other factors also influence our personality same way as motivation. Maybe blood type should be used for more than just matching organ donors, same way may be blood type could also be good for watching which blood type stimulates which motivation type/behaviour & to find which is the best blood type motivation.
Objective: The researchers have set the following primary objective and the current study investigates 2 broad research questions: This research aims to examine which blood type stimulates which motivation type/behaviour & to find which is the best blood type motivation.
Design/Methodology/Approach: The study is based on both secondary & primary evidence. Hypotheses are stated for the various variables selected and analyzed to prove or disprove the same without any errors. The designed questionnaire includes demographic factors and human resource motivation with reference to blood type-related close-ended structured questionnaire in the form of 5 points Likert scale. The primary data are collected from 128 various professionals of different domiciles by using a convenient random sampling technique. The analysis of the research work is carried out with the help of SPSS software (21.0), wherein, descriptive statistics are used to describe the nature of the data. Factor analysis is used to check the commonalities and homogeneous grouping of the factors amongst the variables. Reliability tests are used to understand how reliable the data grouping. A statistical tool like one-way ANOVA is used to find the relationships between the factors.
Findings/Result: Previously nobody studied the anatomy of human resource motivation with reference to blood type. The present study made an attempt which blood type stimulates which motivation type/behaviour & to find which is the best blood type motivation. The study is based on primary evidence. With these two epilogues proven we can say that there is a stimulation of different blood types on motivation type/behaviour & the best blood type motivation. The challenge of blood type stimulates motivation type/behaviour is not peculiar to any place or profession; hence the problem is more accentuated. Many industrialists have understood the importance of overwhelming the challenges of Human Resources and other problems related to them, hence the motivation type/behaviour need to be tackled with the weapon of trend and addressing motivational techniques and it is beyond monetary terms for which the blood type stimulates motivation type/behaviour.
Research Limitations/Implications: In the present research an attempt is made by the researchers to understand the research gap in the area hence a conceptual model is proposed towards the end of the study and the research goes further to advance significance to discover motivation type/behaviour of individuals & to find which is the best blood type motivation. The researchers also give an insight into the objectives framed.
Originality/New Knowledge/Interpretation/Value: Many of the earlier studies have proved that the blood type of individuals does have statistical significance on their personality and behaviours. Similarly, blood type stimulates motivation type/behaviour. Countries like Japan, Korea, Asia etc., have proved that blood type does have an effect on motivation process, theories & behaviours as these countries do believe in the theories of personality and other motivational aspects. Hence, this study helps in concluding that, individuals tend to change their personality and motivation factors to be connected with the blood type rather than in self-fulfilling prophecy in many of the motivational factors. Addressing further, the comprehensive picture is analyzed with the various blood type that associates with the considerable motivation factors and various functions associated to come up with the behavioural aspect of individuals. This study has helped to understand the desire to get good extrinsic, or is it a competitive drive intrinsic? Motivation can be intrinsic or extrinsic (or perhaps both).
Paper Type: Present study made an attempt to examine which blood type stimulates which motivation type/behaviour & to find which is the best blood type motivation. The study is based on primary evidence