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امجد اسلام امجد کے شعری مجموعے” یہیں کہیں“کا موضوعاتی مطالعہ: AMJAD ISLAM AMJAD’S POETIC COLLECTION ‘YAHIN KAHIN’: A THEMATIC STUDY
No full textAmjad Islam Amjad was a popular and versatile poet. He stepped into the genre of Urdu Poetry in 1974 through his poetic collection "Barzakh". He presented a number of poetic collections to Urdu Literature. He was basically a poet of free verse in Urdu but was equally successful in Urdu ghazals. His poetic collection "Yahin Kahin" was published in 2006. His poetry carries a wide range of topics. Love, separation, fate, nature, sympathies for humanity and evenings that breathe in the past when accompanies his unique poetic style, enhances the beauty of his poetry. This article is written to commemorate him. His collection "Yahin Kahin" has been analysed in the light of his unique poetic style
ماہ پارہ صفدر کی غزل کےفنی محاسن
No full textMahpara Safdar is a well-known former newsreader, column writer and journalist. She joined PTV news as newscaster in 1977 and radio Pakistan news in 1980.In 1990, she joined BBC and served BBC Urdu service 25 years. In BBC she presented various programs as presenter and researcher. She also wrote columns for BBC Urdu website. The columns about her memories are liked by people. People considered her memories as their own memories. So, she thought to share all his memories with her fans and followers. She published her autobiography titled “Myra Zamana Myri Kahani” in 2022 by Jhelum Book Corner. Her autobiography has three parts. In first section she elaborated her childhood and college life with her family and society in 1960 -1970. In second section she presented her university life with the era of 1970 – 1980. In this section she also wrote her memories regarding political history in which she remained part and eye witness of those crucial incidents. In third section, she described her experiences as journalist in London with BBC Urdu Service. She was awarded appreciation certificate on her two series titled “Khatoon Mashriq Maghrib main and Baluchistan Series” appreciated in BBC Urdu Service. She included her poetry in her autobiography also
اشفاق احمد کے افسانوی مجموعہ ”پھلکاری“میں پنجابی ثقافت کی عکاسی
No full textCulture is a set of human behavior and related issues which are built up by the geographical conditions, environment and generational experiences and ideas of a group or society. Culture is the product of collective attitudes and collective thoughts, which time and circumstances continue to flow along with. Geographical and natural factors, calamities like storms, rains and floods also play a role in shaping and sustaining it. Cultures like Harappa and Mohenjodur also suffered similar disasters after their rise. Culture is an expression of the intellectual and material manifestations of a human group found in a region or region. Intellectual matters influence the inner and outer, teach the art of living and maintaining relationships; they shape the entire affairs of festivals, fairs, and occasions of life and death. In the same way, internal and external, that is, thought and the patterns of conducting affairs based on it, which a group forms, the patterns which are called traditions or customs, also teach it to the coming generations for their defense and protection. As if society is a whole and a collective process in which individuals follow a fixed course of action. This approach works on both internal and external levels equally and at the same time. Culture is influenced by many factors that bend and break it along with them. Time and circumstances, disasters, calamities and ideological factors ie politics and social movements all arrange the formation and order of culture. Culture continues to change and evolve due to these factors. The image of Punjab found in Ashfaq Ahmed's fictions (including Phalkari) sheds light on the Punjab of the twentieth century
A SEMIOTIC ANALYSIS OF MULTINATIONAL BRAND ADVERTISEMENTS IN PAKISTAN
Full text linkThis study conducts a semiotic analysis of multinational brand advertisements in Pakistan to explore the role of verbal and non-verbal signs in shaping consumer perceptions and behaviors. Utilizing Roland Barthes' semiotic theory as a theoretical framework, the study examines ten prominent advertisements from multinational brands, including Coca-Cola, Pepsi, Surf Excel, Telenor, and others. Through purposive sampling and qualitative research methods, the study deconstructs each advertisement to identify and analyze verbal elements such as slogans and textual messages, as well as non-verbal elements like images, colors, and visual motifs. The analysis aims to uncover the underlying meanings, cultural associations, and intended messages conveyed by these advertisements, thereby providing insights into the semiotic strategies employed by multinational brands in the Pakistani market. The significance of the study lies in its contribution to our understanding of advertising practices and consumer behavior in a culturally diverse and rapidly evolving market landscape. The findings offer valuable implications for marketers, advertisers, and researchers seeking to create effective communication strategies and enhance brand engagement in Pakistan and similar contexts.
Keywords: Semiotic analysis, multinational brands, advertisements, Pakistan, Roland Barthes, verbal signs, non-verbal signs
جنبہ عملی عرفان سعدی در گلستان
Full text linkمشرف الدین بن مصلح الدین سعدی شیرازی(691-606ھ/1292-1214م) در دنیای ادب فارسی بعنوان غزل گوی شوریدہ سری،حکیم و معلم اخلاق شہرت بسزایی دارد ۔ آثار گرانبھایش بیانگر واردات قلبی و افکار و اندیشہ ھای دانشمندانہ و حکیمانہ وی می باشد۔البتہ انگیزہ عرفان در شخصیت سعدی آنچنان بارزنبود کہ در آثار او بہ طور آشکار بہ چشم بخورد بدین دلیل نمی توانیم او را عارف یا صوفی بہ معنی مصطلح کلمہ بگوییم۔ اما تمام گلستان مملو از مفاہیم و نکات و حتی اشاراتی(گاھی خفیف گاہ روشن) بہ واردات روحانی می باشد کہ بہ عرفان وی دلالت می کند ۔ درین مقالہ جنبہ عملی آن عرفان مورد تحلیل قرار می گیرد
Themes and linguistics in Riaz Hussain Chaudhary' Natia Collection "GhazalKasa Bakaf"
Full text link"Ghazal Kasa Bakaf" is a significant religious poetry by Riaz Hussain Chaudhray a poet of unique norms of religious poetry with due boundries of religon.He deliberately experience to comunicate his emotions,school of thought with remarkable poetic virtues, techniques and genre.He wrote in unique themes using all his capability and perfection
فارسی شاعری میں تغزل کی روایت ( بحوالہ بو علی ، سعدی، خسرو ، رومی): Tradition of Thaghazul in Persian Poetry (In Reference of Bu Ali, Sadi, Khurso, Rumi)
No full textPoetry is the expression of emotions and feelings, in which the quality of ghazal enhances its beauty. The Persian language is often called the sweet language. In Persian poetry, the charm of the ghazal enhances its beauty so much that it elevates the popularity of poetry to its peak. This rise is one that is unfamiliar with the fall, immortalizing the genre of ghazal. This paper sheds light on the tradition of ghazal through the words of classical Persian poets, which have opened the doors to new possibilities in poetry. It has also been observed that Urdu poets greatly admire Persian poetry, particularly in the chapter of Ghazal. This highlights the importance of Persian poetry and strengthens the tradition of its influence on Urdu Ghazal
Unveiling Femininity: Exploring Women’s Representation in Selected Khowar Language Proverbs from District Chitral, Khyber Pakhtunkhwa, Pakistan
Full text linkProverbs, referred to as linguistic nuggets, phrases, or pearls of wisdom, are brief and memorable utterances that communicate a small fragment of insight, truth, or counsel derived from the shared human experience. Proverbs have historically served as a means of comprehending a specific cultural community’s practices, traditions, values, goals, beliefs, and other aspects. This study explores the profound Chitrali culture by critically analysing several Khowar sayings to uncover their portrayal of women. This research provides a qualitative and textual analysis of 42 proverbs, using a purposeful sampling technique to select proverbs focusing on feminine themes. The sayings have been derived from Matalan Gurzain, a compilation of Khowar Proverbs authored by Afsar Ali Khan, and from a compilation by Degener (2022) and various oral sources. This study uses Feminist Critical Discourse Analysis (FCDA) as a novel approach to examine the representation of femininity. The findings indicate that the majority of proverbs portray women in a negative light. 
The Role of Islamic Schools in Pakistan's Education System
Full text link Pakistan's education system faces numerous challenges, including poor educational outcomes, inadequate infrastructure, and a shortage of qualified teachers. Islamic schools, also known as Madrasahs, have long been a vital part of the country's education landscape, providing religious education to millions of students. Despite their significance, Islamic schools have been largely marginalized in Pakistan's education policy discourse. This study examines the role of Islamic schools in Pakistan's education system, exploring their strengths, weaknesses, opportunities, and threats. Through a mixed-methods approach, combining surveys, interviews, and case studies, this research sheds light on the opportunities presented by Islamic schools, including their potential to promote social cohesion, civic engagement, and community development. The study also identifies challenges, such as the need for curriculum reform, teacher training, and infrastructure development. The findings have implications for education policy, highlighting the need for greater recognition and support for Islamic schools in Pakistan. By examining the role of Islamic schools, this research aims to inform strategies for improving the quality, equity, and relevance of education in Pakistan, ultimately contributing to the country's national development goals. Islamic schools, also known as Madrasahs, play a significant role in Pakistan's education system, providing religious education to a large number of students across the country. This paper aims to critically analyze the role of Islamic schools in Pakistan's education system, exploring their impact on student learning outcomes, curriculum content, teacher quality, and societal relevance. The study investigates the strengths and weaknesses of Islamic schools, considering their contribution to religious education, cultural preservation, and community engagement. It also examines the challenges facing Islamic schools, including issues related to educational quality, sectarianism, and government regulation. Through a comprehensive review of existing literature, policy documents, and empirical studies, this research highlights the importance of integrating Islamic schools into the broader education system to improve educational quality, promote diversity, and foster social cohesion. The findings of this study have implications for education policymakers, educators, and stakeholders concerned with ensuring equitable and inclusive education for all children in Pakistan
“دریا” اور “چاند گرہن”:خوابیدہ خواہشوں اور سیاسی و سماجی بحران کے استعارے
No full textIn this paper, two of Asghar Nadeem Syed's televised dramas, "Dariyaa" and "Chand Grahan," are analyzed from cultural, political, and social perspectives. The paper examines the hardships faced by the people of the Cholistan desert, who lack even the most basic necessities of life. "Dariyaa" portrays the aspirational dreams of the Cholistan inhabitants. Its characters, incidents, and scenes all reflect the unique desert culture. In contrast, "Chand Grahan" tackles the political and social turmoil plaguing Pakistan, where feudal lords dominate the political landscape. Bureaucratic apathy and sensationalist journalism are depicted as societal ills that cripple the entire system.The drama also sheds light on resistance movements fighting for social reform. These movements are shown to achieve some success against the corrupt forces that have eclipsed society