Jahan-e-Tahqeeq
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THE ROLE OF YOUTUBE COMMERCIALS IN ECONOMIC GROWTH OF PAKISTAN
Full text linkThe purpose of the present research is to examine the effect of “You-tube” commercials on the economic growth of Pakistani Economy by applying the postulates of cultivation theory. Further, the study identifies the impact of the “YouTube” digital advertising on the purchasing power of consumer behavior, brand loyalty, and several economic dimensions in Pakistan. To achieve the objectives, a cross-sectional survey research was conducted, the data from the Pakistani consumers of various groups, who were actively using “YouTube” for advertising were collected. According to the study, the observation shows that the “YouTube” commercials significantly improve the brand recognition and the consumers’ attention, which in turn results in better sales and revenue for the small and medium enterprises (SMEs). The study also discussed the changing parameters from traditional media to digital media. Therefore, the study also reveals the increasing economic development opportunities for new jobs and attracting foreign investments through as well. The findings of this study support the businesses activity and help the policy makers, how can use the digital media to promote the business activity. The implications of the findings indicate the support of “You Tube” towards the economic growth. Also, this study will help in filling the gap of identifying how consumers engage with “YouTube” commercials and the importance of such patterns for Pakistan’s growth by highlighting few factors in order to enhance marketing strategies and the econom
وقف املاک ایکٹ 2020 ء اور تولیت وقف: فقہی جائزہ: Waqf Property Act 2020 and Tauliat e Waqf: A Jurisprudential Review
No full textDuring the era of stability in the Islamic government, Bait al-Mal assumed responsibility for both individual and collective well-being. Diverse funding sources, including waqf, Zakat, Sadaqat, Ushar, Ashur, and Jizya etc, played a vital role in supporting the welfare of the state. Notably, waqf stood out as a prominent and nuanced contributor to Bait al-Mal. Given the paramount importance of waqf, the Pakistani legislature has consistently demonstrated interest in its regulation, enacting various acts over time. In 2020, the Parliament of Pakistan passed the Waqf Act 2020, eliciting reactions from Islamic scholars who raised concerns about certain compromises on Shariah aspects. Particularly, Tauliat e Waqf (Maintenance of Waqf) emerged as a compromised facet that warrants careful consideration in alignment with Islamic jurisprudence. This article precisely examines the provisions related to Tulaat Waqf in the Waqf Property Act 2020
A Semantic Analysis of Hassan Shaikh’s Poem “Your Vivid Recollections"
Full text linkThis research paper analyzes the semantics of the poem, Your Vivid Recollections by Hassan Shaikh. Two linguistic theories are used as a framework to analyze the poem: They include the Truth-Conditional Semantics of rich in 1960 and the Event Semantics James Higginbotham in1980. The research is of qualitative and descriptive nature, which implies that the content analysis shall be used as a methodology to determine what the main themes are and emotions in poems can text convey with words; but it also has some structures such as sentences. Studying each line of the poem, researcher comes to conclusion about its verity also kind and nature of those terms or incidents happen in a poem towards ultimate purpose. This analysis has also revealed that the verbs, tenses and aspects used in this poem form part of a given sequence or structure of events, which has contrived to create meaning for the entire poem. Furthermore, the study seeks to demonstrate how truth-conditional semantics and event semantics deepen our comprehension of literary pieces as well as contribute to the field of literary scholarship. The research findings reveal the unnoticeable layers of sense and emotions present in the poem, demonstrating that applying linguistic theories to literary works is more important than one could judge it before
اسلامی تہذیب اور بانیان مذاہب کی عصمت
No full textAs it is certainly understood that the humanity is passing through a very difficult era regarding different religions prevailing and being believed in the world since countless times. The spiritual forces work as a forceful activists during the revival of any civilization. There should be universal civilization which should be based on solid belief and faith. For which centralization of concepts is necessary. Universal civilization can only be established by a universal personality. Those concepts should be comprehensive, expressive and secured. The Personalities capable of getting these preaches done, should be present. Their preaches/ teachings should encircle all the aspects of life. These teachings should not be only for a special class or any tribe, but these teachings should be for whole the humanity. The creator of the universe has selected messengers from amongst the human beings for messaging purpose between the creator of universe and the creature. This is the certain proof of resurrection of the prophets from Allah Almighty. All the prophets though related with any area, country or nation, are respectable and their holiness is to be secured in the light of the teachings of Holy Quran and Hadith. I have argued that it is very important to analyze the religious thoughts of Holy books regarding the holiness of prophets in the historical stereography
آنحضرت ﷺکے اجداد کا جزیرۃ العرب میں مذہبی ،سیاسی ،اورمعاشی اثر ورسوخ: The religious, political, and economic influence of the ancestors of the Holy Prophet (ﷺ) in the Arabian Peninsula
No full textThe family of the Holy Prophet (ﷺ) has been respected and honored since the time of Prophet Ibrahim (علیہ السلام).But the person who nicknamed the family as Quraish was Nazr bin Kinana. Aftete Nazr, Fahr and after Fahr, Qasi bin Kalab succeeded in attaining many religious positions and powers. Qasi was the first to establish Dar al Mushura, which was named Dar al Nadwah the preparation for war, departure of trade caravans, the payment of marriages and other important ceremonies took place in this place. food was arranged for those who came to visit the Haram Kaaba, water tanks with built in which water wad filled, After him, Hashem, along with fulfilling these religious duties, also promoted trade, wrote to Caesar Rome for Quraysh traders. Similarly, special permits were obtained from King Najashi of Abyssinia for the convenien of traders, Similarly, Hashim made trade agreement with other Arab tribes and reserved separate areas for trade caravans in winter and summer. After Hashim,Abdul Muttalib carried out the same duties very beautifully, Abdul Muttalib searched for the lost water well of Zamzam and dug it, When the Zamzam water appeared, the tanks were kept and filled with Zamzam water for the pilgrims. After him, this responsibility was carried out by Hazrat Abbas, the uncle of the Prophet(ﷺ). The purpose is that the ancestors of the Holy Prophet(ﷺ) offered themselves for the Hajj and performed political and economic services at the same time
Reasons and Remedies for English Comprehension and Production Problems for Pakistani University Students– A Review Article
Full text linkThis review paper aims to capture the reasons and remedies for English comprehension and production problems for Pakistani University students. A thorough review of the literature reveals that the ESL Pakistani paradigm poses many problems for university students, including the knowledge of the language and knowledge about the language. Most Pakistani students' reading problems are vocalization, sub vocalization, word blocking, stamina, regressions, and others This study also discusses some activities, such as before-reading, during-reading, and after-reading activities, so students improve their comprehension and production in English. Addressing the target language comprehension and production problems requires a comprehensive approach that includes exposure to English in various contexts, interactive teaching methods, focused instructions on pronunciation and grammar, opportunities for meaningful practice, and a supportive learning environment. This study also recommends some activities like before reading, during reading and after reading activities for better reading comprehension among Pakistani University students
سوانح نگاری کا فن اور خرم سہیل: Art of Biography and Khurram Sohail
No full textThe art of presenting the life circumstances of any famous person in detail in a book is called biography. Both the virtues and sufferings of a famous person are described in biographies. While Khurram Sohail has worked as a journalist, translator, researcher and writer, his work as a biographer has also come to the fore. Khurram Sohail's autobiography titled "Kalam sy Awaaz Tak”. Raza Ali Abidi" was published in 2014. A detailed account has been recorded. Writing a biography is not an easy task, it requires a lot of hard work, it is a huge deficiency in our Urdu literature, authentic biographies of some great personalities of our literature are not available. Khurram Sohail has an interesting writing containing the forgotten memories of Raza Ali Abidi. In this book, he has written down the personal and public situations of the well-known prose writer of Urdu language, Raza Ali Abidi, and has made the subject of Abidi's stay in London. This article presented Khurram Suhail as “Biographer
پاکستان کا معاشر ہ اور عصری سماجی مسائل کا اسلامی حل : اکراہی زواج کا اختصاصی تناظر: Islamic Solution to Pakistani Society and Contemporary Social Issues: A Special Focus on Coerced Matrimony
No full textA coerced marriage occurs when a bride and groom are compelled into a marital union against their wishes, typically by their parents or family members. In such instances, young girls and women often find themselves unable to complete their education and are deprived of educational opportunities. They may become pregnant at a young age and become entirely dependent on their spouses. Coerced marriage subjects females to immense physical and psychological pressure.Frequently, young women are sent to their parents' homeland under the guise of visiting relatives, only to find themselves betrothed to someone chosen by their families. Despite the global advocacy for human rights in the 21st century, coerced marriages persist in various countries. In some regions, such marriages are considered customary, and the younger generation may feel powerless to resist their parents' wishes.While coerced marriages are prevalent in Arab countries, they also occur in developed nations, particularly in cases where merging families' assets or social statuses is a concern. The Quran expressly prohibits the coercion of women into marriage, emphasizing the importance of free consent in matrimonial unions. (1)[1]
[1]قرآن 4:1
Exploring Cultural Nuances in the Translation of the Novel Rohzin
Full text linkThe translation process establishes a link between two cultures. Cultural traditions establish connections with other cultures via the translation process. It is the process of recomposing the author's original document's concepts. The translator conveys the entire meaning of the original document in paragraphs when translating its ideas. It is a difficult endeavour to gain exposure to other cultures. The process of translating presents challenges for the translators. Consequently, every translator must be bilingual. Merely possessing bilingualism does not suffice; translators must also possess an in-depth understanding of every cultural facet associated with the languages in which they are proficient. They must be conversant in idioms, proverbs, collocations, and cliches, as well as vocabulary, grammar, and meaning variation that distinguish the target language from the source language. The translation of cultural terms presents a formidable challenge for the translators. The meanings of these terms vary across different cultures. As a result, they are generating significant difficulties due to the absence of equivalent terms in the target language. Thus, translators employ methods that facilitate the accurate and effortless translation of textual messages. The translator is responsible for conveying cultural elements and meaning from one language to another. The translator bears the onus of accurately translating the work. During the translation process, translators are permitted to use techniques such as transference, addition, and deletion. A quality translation is invariably the result of competent translators. This study fills the research gap concerning the translation of culturally specific items (CSI) from Urdu to English, with a particular focus on literary translation. Culturally specific terms (CSIs) refer to particular concepts or phenomena. The translator must make a decision regarding whether to retain, modify, clarify, or substitute these matters in the target text. The translation of CSIs may affect the intelligibility, acceptability, fidelity, cultural significance, and literary value of the target text. This study investigates the translation of the Urdu novel Rohzin which is translated by Naqvi (2022)
EXAMINING THE RELATIONSHIP BETWEEN MOOD TRAITS, COLOR PREFERENCES, AND WELL-BEING WITH MOOD STATES, COLOR PREFERENCE AND HAPPINESS
Full text linkThis study explores the complex interplay of mood traits, color preferences subjective well-being, mood states and happiness among young adults. Our aim is to decipher the intricate connections between these elements. It seeks to understand how inherent mood traits influence general color preferences, how specific color choices can impact mood states and ultimately how these mood states contribute to levels of happiness and overall subjective well-being. In phase 1 we delved into these relationships with a sample of 153 young adults. Our findings reveal a positive correlation between happiness and subjective well-being. A significant link between positive moods and well-being and a noteworthy negative correlation between negative moods and well-being. Moreover, examined how color categories could moderate the relationship between mood and life satisfaction. Phase 2 delves deeper into these connections among 15 willing participants providing a more comprehensive understanding of these dynamics. The implications of our research extend across domains such as marketing and therapy where knowledge of how colors influence mood and well-being can shape more supportive environments and effective interventions. This study also offers personal insights into emotional preferences for enhancing well-being. However, the acknowledged limitations include the study s brevity and sample size which open avenues for future longitudinal research. Our findings hold the promise of a brighter, more emotionally attuned world for young adults and communities