International Journal of Accounting, Finance, Auditing, Management and Economics - IJAFAME
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The Impact of Seasoned Equity Offerings on Stock Prices of Financially Distressed Companies: Evidence from Moroccan Market
No full textThe present study investigates the impact of Seasoned Equity Offerings (SEOs) on stock prices, with a particular focus on financially distressed companies listed on the Casablanca Stock Exchange. Recognizing that SEOs can convey both positive and negative signals to the market, this research aims to explore how such operations are perceived when initiated by firms facing financial difficulties. Employing the Event Study Methodology, the analysis is conducted over an event window surrounding the SEO announcement dates in order to detect the presence of Abnormal Returns and evaluate how the market processes new information related to equity issuance. The sample includes six Moroccan listed companies that undertook SEOs during periods of financial distress. The empirical findings suggest that, in general, the announcement of an SEO by a distressed firm result in a negative reaction in stock prices, reflecting investors’ concerns about dilution effects and the firm’s financial instability. However, the analysis also shows that, in some cases, the market appears to reassess its initial reaction in the days following the announcement, especially when the SEO is associated with credible restructuring plans or financial recovery strategies. These results contribute to the broader literature on corporate finance and market efficiency by providing new evidence from an emerging market context. They offer useful insights for investors, policymakers, and corporate decision-makers, emphasizing the importance of timing, transparency, and signaling in the success of SEOs as a financing strategy for distressed firms.
Classification JEL : G14, G32, G33.
Paper type: Empirical ResearchThe present study investigates the impact of Seasoned Equity Offerings (SEOs) on stock prices, with a particular focus on financially distressed companies listed on the Casablanca Stock Exchange. Recognizing that SEOs can convey both positive and negative signals to the market, this research aims to explore how such operations are perceived when initiated by firms facing financial difficulties. Employing the Event Study Methodology, the analysis is conducted over an event window surrounding the SEO announcement dates in order to detect the presence of Abnormal Returns and evaluate how the market processes new information related to equity issuance. The sample includes six Moroccan listed companies that undertook SEOs during periods of financial distress. The empirical findings suggest that, in general, the announcement of an SEO by a distressed firm result in a negative reaction in stock prices, reflecting investors’ concerns about dilution effects and the firm’s financial instability. However, the analysis also shows that, in some cases, the market appears to reassess its initial reaction in the days following the announcement, especially when the SEO is associated with credible restructuring plans or financial recovery strategies. These results contribute to the broader literature on corporate finance and market efficiency by providing new evidence from an emerging market context. They offer useful insights for investors, policymakers, and corporate decision-makers, emphasizing the importance of timing, transparency, and signaling in the success of SEOs as a financing strategy for distressed firms.
Classification JEL : G14, G32, G33.
Paper type: Empirical Researc
Analyse Comparative des Théories Comportementales en Économie : Un Éclairage sur les Déterminants du Comportement Humain
No full textUnderstanding human behavior is complex, with many fields drawing upon psychological and social theories such as marketing or finance. Several social cognitive theories aim to explain the motivations behind human actions. It is in this context that this article attempts to contribute to clarifying the nuances and complementarities that exist between these theories through a comparative review of four major behavioral theories in economics : the Theory of Reasoned Action (TRA), the Theory of Planned Behavior (TPB), the Technology Acceptance Model (TAM), and the Innovation Diffusion Theory (IDT). Our methodological approach relies on a systemic analysis of the commonalities and differences between these theories, leading to a synthesis based on seven aspects : objectives, level of analysis, key determinants, type of behavior studied, theoretical foundations, contributions, and limitations of each theory. The goal is to critically evaluate the strengths and limitations of each theory to guide researchers in choosing the most appropriate one according to their research context. After a detailed presentation of each theory, their points of similarity and divergence, a summary table will be drawn up to compare these theories based on certain criteria. Finally, recommendations are provided regarding their appropriate use in behavioral research. This systematic comparative examination aims to help researchers make informed choices when adopting theoretical frameworks to uncover the determinants of human behaviors.
Keywords: Behavioral theories; Behavior prediction; Attitudes; intentions.
Classification JEL : M41
Paper type: Theoretical ResearchComprendre le comportement de l’Homme est compliqué, de nombreux domaines font appel à des théories psychologiques et sociales comme le marketing ou la finance. Plusieurs théories cognitives sociales visent à expliquer les motivations des actions humaines. C’est dans ce sens que ce présent article tente de contribuer à clarifier les nuances et les complémentarités qui existent entre ces théories à travers une revue comparative de quatre théories majeures du comportement en économie : la théorie de l'action raisonnée (TAR), la théorie du comportement planifié (TCP), le modèle d'acceptation de la technologie (MAT) et la théorie de la diffusion des innovations (TDI). Notre démarche méthodologique s'appuie sur une analyse systémique des points communs et des différences entre ces théories, aboutissant à une synthèse basée sur sept aspects : les objectifs, le niveau d'analyse, les déterminants clés, le type de comportement étudié, les fondements théoriques, les apports et les limites de chaque théorie. L'objectif est d'évaluer de manière critique les forces et limites de chaque théorie pour guider les chercheurs dans le choix de la plus adaptée selon leur contexte de recherche. Après une présentation détaillée de chaque théorie, leurs points de similitudes et leurs points de divergences, un tableau de synthèse sera dressé afin de comparer ces théoriques sur un certain nombre de critères. Enfin, des recommandations sont fournies concernant leur utilisation appropriée dans la recherche comportementale. Cet examen comparatif systémique vise à aider les chercheurs à faire des choix éclairés lors de l'adoption de cadres théoriques pour découvrir les déterminants des comportements humains.
Mots clés : théories du comportement ; prédiction des comportements ; attitudes, intentions.
JEL Classification : M41
Type du papier : Recherche Théoriqu
Qualité des Institutions et pauvreté dans l’espace UEMOA
No full textTechnical progress due to digitization, information technology, Big Data, artificial intelligence, blockchain, etc. have imposed a new order on the financial industry. This is marked by the emergence of startups (Fintech) with high growth potential, capable of providing new financial services adapted to each context, for example, the Covid 19 pandemic context, and to the different profiles of new consumers (digital natives). It's a new financial industry that defies traditional barriers to entry, with the agility and adaptability that make it an undeniable competitor. The aim of our work is to prepare a field of study to explain the emergence of Fintechs and their disruptive capacity in a world marked by the dominance of traditional players, and to propose a suitable theoretical framework. The latter relates to the theory of disruptive innovation and the theory of transaction costs. Finally, the fintech industry certainly faces challenges, as it operates in a volatile sector and suffers from a lack of credit.Le progrès technique dû à la digitalisation, aux technologies de l’information, au Big Data, à l’intelligence artificielle, à la blockchain, etc. ont imposé un nouvel ordre dans l’industrie financière. Celui-ci est marqué par l’émergence des startups (Fintech) de forte potentielle de croissance capables de fournir de nouveaux services financiers adaptés à chaque contexte, par exemple le contexte de la pandémie Covid 19, et aux différents profils de nouveaux consommateurs (digital native). Il s’agit d’une nouvelle industrie financière qui défie les barrières d’entrée classique, jouie d’une agilité et d’une capacité d’adaptation lui conférant le statut de concurrent indéniable. L’objectif de notre travail et de préparer un terrain d’étude pour expliquer l’émergence des Fintech et leur capacité disruptive dans un monde marqué par la dominance des acteurs traditionnelles et de proposés un cadre théorique adapté. Ce dernier a trait à la théorie de l’innovation disruptive et à la théorie des coûts de transaction. Enfin, l’industrie Fintech a certainement des défis à relever car elle opère dans un secteur volatil et soufre de manque de crédit
Facteurs internes de l’achat impulsif en ligne : modèle conceptuel
No full textThe rapid evolution of digital technologies has profoundly altered consumption habits, establishing e-commerce as a cornerstone of global trade. This transformation has heightened specific behaviors, such as online impulsive buying, a trend further amplified by the COVID-19 pandemic. The objective of this research is to explain the internal factors influencing online impulsive buying and to propose a conceptual model integrating these variables. Specifically, this study examines the impact of personality traits, perceived usefulness, perceived enjoyment, and perceived risk on consumers' impulsive purchasing decisions. Additionally, the research introduces gender as a moderating variable to analyze how the relationships between these factors and impulsive buying vary across genders.Drawing on theoretical frameworks such as the S-O-R (Stimulus-Organism-Response) model and the TAM (Technology Acceptance Model), this study provides an enriched perspective on the psychological and cognitive triggers of online impulsive buying.
The research methodology relies on an in-depth documentary analysis of recent publications related to online impulsive buying behavior. Based on this literature review, relevant variables were identified, and hypotheses were formulated for testing within the conceptual model. The expected results aim to contribute to the literature on consumer behavior by offering valuable insights for researchers and digital marketing practitioners. The findings can be leveraged to design tailored strategies, thereby enhancing the understanding of the underlying mechanisms driving this behavior in a digitalized environment.
Keywords: Impulse buying, personality trait perceived usefulness, perceived enjoyment, perceived risk, gender.
Classification JEL: M31
Paper Type : Theoretical ResearchL'évolution rapide des technologies numériques a profondément modifié les habitudes de consommation, faisant de l'e-commerce un pilier majeur du commerce mondial. Cette transformation a accentué certains comportements tels que l'achat impulsif en ligne, une tendance amplifiée par la pandémie de COVID-19. L'objectif de cette recherche est d'expliquer les facteurs internes influençant l'achat impulsif en ligne et de proposer un modèle conceptuel intégrant ces variables. Plus précisément, cette étude examine l'impact des traits de personnalité, de l'utilité perçue, du plaisir perçu et du risque perçu sur les décisions d'achat impulsif des consommateurs. En outre, la recherche introduit le genre comme variable modératrice pour analyser comment les relations entre ces facteurs et l'achat impulsif varient en fonction des sexes. En s'appuyant sur des modèles théoriques tels que le S-O-R (Stimulus-Organism-Response) et le TAM (Technology Acceptance Model), cette étude fournit une perspective enrichie sur les déclencheurs psychologiques et cognitifs de l'achat impulsif en ligne.
La méthodologie de recherche de cet article repose sur une analyse documentaire approfondie des publications récentes relatives au comportement d'achat impulsif en ligne. À partir de cette revue de la littérature, nous avons identifié les variables pertinentes et formulé les hypothèses à tester dans le cadre du modèle conceptuel. Les résultats escomptés visent à contribuer à la littérature sur le comportement du consommateur en offrant des insights précieux pour les chercheurs et les praticiens du marketing numérique. Ces derniers pourront utiliser ces données pour concevoir des stratégies adaptées, améliorant ainsi la compréhension des mécanismes sous-jacents à ce comportement dans un environnement digitalisé.
Mots clés : Achat impulsif, traits de personnalité, utilité perçue, plaisir perçu, risque perçu
JEL Classification : M31
Type de l’article : Recherche théoriqu
Efficience de l'approche ALM pour l'amélioration de la rentabilité des banques au Maroc lors de la crise COVID-19
No full textThis study examines the effectiveness of the Asset-Liability Management (ALM) approach in improving the profitability of Moroccan banks during the COVID-19 crisis. Faced with unprecedented challenges posed by the pandemic, the Moroccan banking sector had to adapt quickly to maintain its financial stability and profitability. Our research focuses on the period 2019-2022, encompassing the pre-crisis, acute crisis, and immediate post-crisis phases. Using the Structural Equation Modeling method, we analyzed a comprehensive set of financial and operational data collected from the eight main Moroccan banks, representing over 80% of the national banking market. Our findings suggest that ALM played a crucial role in stabilizing bank profitability during this turbulent period, with a significant positive correlation between ALM implementation effectiveness and several performance indicators, including net interest margin, return on assets (ROA), and return on equity (ROE). Banks that adopted more sophisticated ALM approaches demonstrated a better ability to manage liquidity and interest rate risks, with larger banks benefiting more from their ALM systems.
This research contributes to filling both theoretical and empirical gaps in the literature, providing a framework for understanding ALM effectiveness in the context of a global crisis.
JEL Classification: G21, G32, G01, C38
Paper Type: Empirical research articleCette étude examine l'efficacité de l'approche de gestion actif-passif (ALM) dans l'amélioration de la rentabilité des banques marocaines pendant la crise de la COVID-19. Face aux défis sans précédent posés par la pandémie, le secteur bancaire marocain a dû s'adapter rapidement pour maintenir sa stabilité financière et sa rentabilité. Notre recherche se concentre sur la période 2019-2022, englobant les phases pré-crise, crise aiguë et post-crise immédiate. Utilisant la méthode des équations structurelles, nous avons analysé un ensemble complet de données financières et opérationnelles collectées auprès des huit principales banques marocaines, représentant plus de 80% du marché bancaire national. Nos résultats suggèrent que l'ALM a joué un rôle crucial dans la stabilisation de la rentabilité bancaire durant cette période turbulente, avec une corrélation positive significative entre l'efficacité de l'implémentation de l'ALM et plusieurs indicateurs de performance, notamment la marge nette d'intérêt, le rendement des actifs (ROA) et le rendement des capitaux propres (ROE). Les banques ayant adopté des approches ALM plus sophistiquées ont démontré une meilleure capacité à gérer les risques de liquidité et de taux d'intérêt, les grandes banques ayant particulièrement bénéficié de leurs systèmes ALM. Ces résultats soulignent l'importance de l'ALM dans la gestion des risques et l'optimisation des performances financières, particulièrement en période de crise.
Classification JEL : G21, G32, G01, C38
Type de papier : Article de recherche empiriqu
Digital Transformation and Employee Well-Being: Toward a Conceptual Framework in the Banking Sector
No full textThis article examines the impact of digital adoption on workplace well-being, focusing on the case of Moroccan banks. Based on a narrative literature review drawing from key theories in technology management and work psychology, a conceptual model is proposed to analyze the factors influencing digital adoption (such as attitude, social influence, facilitating conditions, and compatibility) as well as its direct effects on job characteristics, work environment, organizational climate, recognition, and organizational benevolence. These dimensions are considered essential sources of workplace well-being. The study aims to provide a comprehensive understanding of the organizational dynamics involved in the digitalization of work processes, while also laying the groundwork for future empirical research to test the proposed hypotheses. The expected outcomes are intended to guide managerial practices and human resource policies, helping to maximize the benefits of digital technologies without compromising employees' quality of life. Ultimately, this research seeks to fill an empirical gap regarding digital adoption in the Moroccan banking sector.
JEL Classification: M10, G20,
Paper type: Theoretical ResearchThis article examines the impact of digital adoption on workplace well-being, focusing on the case of Moroccan banks. Based on a narrative literature review drawing from key theories in technology management and work psychology, a conceptual model is proposed to analyze the factors influencing digital adoption (such as attitude, social influence, facilitating conditions, and compatibility) as well as its direct effects on job characteristics, work environment, organizational climate, recognition, and organizational benevolence. These dimensions are considered essential sources of workplace well-being. The study aims to provide a comprehensive understanding of the organizational dynamics involved in the digitalization of work processes, while also laying the groundwork for future empirical research to test the proposed hypotheses. The expected outcomes are intended to guide managerial practices and human resource policies, helping to maximize the benefits of digital technologies without compromising employees' quality of life. Ultimately, this research seeks to fill an empirical gap regarding digital adoption in the Moroccan banking sector.
JEL Classification: M10, G20,
Paper type: Theoretical Researc
Impact of Drought and Floods on Agricultural Household Poverty in Burkina Faso
No full textThe aim of this article is to analyze the impact of extreme weather events specifically droughts and floods on the monetary and food poverty of agricultural households in Burkina Faso. To do so, we use data from the Permanent Agricultural Survey (EPA) along with climate data provided by the Burkina Faso National Meteorological Directorate. The climate variables representing drought and flood are constructed using the Standardized Precipitation Evapotranspiration Index (SPEI), a recognized indicator for capturing hydrometeorological anomalies.
Since the dependent variable (poverty) is binary, we apply a logit model to estimate the likelihood of poverty occurrence based on climate shocks and the socioeconomic characteristics of households.
The empirical results show that both types of extreme events significantly increase the risk of poverty among agricultural households, with drought having a more pronounced effect. Specifically, experiencing a drought increases the likelihood of poverty by more than three times, compared to a 1.5-fold increase in the case of floods. This highlights the severe vulnerability of farming households to prolonged water deficits, which directly affect agricultural yields and food security.
Furthermore, the analysis reveals that certain household characteristics exacerbate vulnerability to poverty. Households with more than 14 members face a significantly higher probability of falling into both monetary and food poverty. In contrast, income diversification reduces poverty risk, as it strengthens the economic resilience of farming households in the face of climate shocks.
Finally, our results underscore a key gender dimension: households headed by women are less likely to experience monetary poverty compared to those headed by men. This may be due to differences in financial management strategies or a more cautious approach to income diversification.
In sum, this study highlights the urgent need for public policies that integrate both climatic and social dimensions to effectively combat rural poverty in the context of increasing climate variability.
JEL Classification : Q18; Q54 ; O12 ; O13
Type du papier : Recherche empiriqueThe aim of this article is to analyze the impact of extreme weather events specifically droughts and floods on the monetary and food poverty of agricultural households in Burkina Faso. To do so, we use data from the Permanent Agricultural Survey (EPA) along with climate data provided by the Burkina Faso National Meteorological Directorate. The climate variables representing drought and flood are constructed using the Standardized Precipitation Evapotranspiration Index (SPEI), a recognized indicator for capturing hydrometeorological anomalies.
Since the dependent variable (poverty) is binary, we apply a logit model to estimate the likelihood of poverty occurrence based on climate shocks and the socioeconomic characteristics of households.
The empirical results show that both types of extreme events significantly increase the risk of poverty among agricultural households, with drought having a more pronounced effect. Specifically, experiencing a drought increases the likelihood of poverty by more than three times, compared to a 1.5-fold increase in the case of floods. This highlights the severe vulnerability of farming households to prolonged water deficits, which directly affect agricultural yields and food security.
Furthermore, the analysis reveals that certain household characteristics exacerbate vulnerability to poverty. Households with more than 14 members face a significantly higher probability of falling into both monetary and food poverty. In contrast, income diversification reduces poverty risk, as it strengthens the economic resilience of farming households in the face of climate shocks.
Finally, our results underscore a key gender dimension: households headed by women are less likely to experience monetary poverty compared to those headed by men. This may be due to differences in financial management strategies or a more cautious approach to income diversification.
In sum, this study highlights the urgent need for public policies that integrate both climatic and social dimensions to effectively combat rural poverty in the context of increasing climate variability.
JEL Classification : Q18; Q54 ; O12 ; O13
Type du papier : Recherche empiriqu
La conformité fiscale à l’épreuve de la justice fiscale et de la moralité fiscale : Une revue de la littérature
No full textThe purpose of this paper is to present a meta-analytic review of the literature on the key factors of tax justice and their impact on tax morale and tax compliance, highlighting the complexity of individual, institutional, and contextual factors that shape equity perceptions and taxpayer behavior. Drawing on a rigorous statistical synthesis of findings from multiple quantitative studies, this meta-analytic review identifies consistent effect patterns, assesses the relative importance of various determinants, and examines their variation across different settings. The results show that tax justice is perceived to be greater when institutions are efficient, transparent, and low in corruption, when public spending is considered fair, and when citizens participate in budgetary decision-making. Higher tax morale is associated with modernized institutions, increased trust in public authorities, and enhanced civic participation. Furthermore, sociocultural norms and values—such as culture, religion, and social norms—play a crucial role: tax morale increases when compliance is a socially valued norm and tax evasion is socially disapproved, while it declines in contexts marked by low social trust and high perceived levels of widespread tax evasion. This analysis underscores the importance of adopting an integrated, evidence-based approach to strengthen tax justice and compliance across diverse institutional and cultural contexts.
Classification JEL : H20, H26, K34
Paper type : Theoretical ResearchL’objectif de cet article est de présenter une revue méta-analytique de la littérature portant sur les facteurs clés de la justice fiscale et leur impact sur la morale et la conformité fiscales, en mettant en lumière la complexité des facteurs individuels, institutionnels et contextuels qui influencent les perceptions d’équité et les comportements des contribuables. En s’appuyant sur une synthèse statistique rigoureuse des résultats d’études quantitatives publiées, cette revue méta-analytique permet d’identifier des effets convergents, de pondérer l’importance relative des différents déterminants et d’analyser leur variation selon les contextes. Les résultats montrent que la justice fiscale est perçue comme plus grande lorsque les institutions sont efficaces, transparentes et peu corrompues, que les dépenses publiques sont jugées équitables, et que les citoyens participent aux décisions budgétaires. Une morale fiscale plus élevée est associée à des institutions modernisées, à une confiance accrue dans les autorités publiques et à une meilleure participation citoyenne. En outre, les normes et valeurs socioculturelles — telles que la culture, la religion et les normes sociales — jouent un rôle clé : la morale fiscale s’accroît lorsque la conformité est une norme sociale valorisée et que la fraude est socialement désapprouvée, tandis qu’elle s’effrite dans les contextes marqués par une faible confiance sociale et une forte perception de l’évasion fiscale généralisée. Cette analyse souligne ainsi l’importance d’adopter une perspective intégrée et fondée sur des données probantes pour renforcer la justice et la conformité fiscales dans divers cadres institutionnels et culturels.
JEL Classification : H20, H26, K34
Type du papier : Recherche Théoriqu
Au-delà de la satisfaction : explorer l’engagement comme levier stratégique de performance organisationnelle dans les centres de langues au Maroc - Étude qualitative
No full textWhile satisfaction has long been used as a key relational indicator, it appears insufficient to capture the full complexity of customer relationships, particularly in the context of education. This study explores how language centers in Morocco can shift from a satisfaction-driven approach to a more engagement-oriented model in managing student relationships. A qualitative methodology was employed, through a focus group consisting of 12 professionals, guided by a semi-structured interview protocol and with data analyzed using ATLAS.ti software. Findings reveal that student engagement encompasses affective, cognitive, and behavioral dimensions and can be fostered through organizational and staff-driven practices. Moreover, the study highlights relational outcomes of engagement, such as loyalty and value co-creation. By shedding light on the dynamics of engagement within educational services, the study contributes to the academic literature and offers practical insights for institutions aiming to build deeper, more meaningful relationships with their students.
Classification JEL: M31
Paper type: Empirical ResearchAlors que la satisfaction est largement utilisée comme indicateur relationnel, elle semble insuffisante pour capter la richesse des relations avec les clients, notamment dans le secteur de l’éducation. Cette étude vise à explorer comment les centres de langues au Maroc peuvent passer d’une logique de satisfaction à une logique d’engagement dans la gestion des relations avec les étudiants. Une approche qualitative a été adoptée à travers un focus group regroupant 12 professionnels, conduit à l’aide d’un guide d’entretien semi-directif. Les résultats ont été analysés à l’aide du logiciel ATLAS.ti. L’analyse révèle que l’engagement se manifeste à travers des dimensions affectives, cognitives et comportementales, et qu’il peut être initié par des pratiques liées à l’organisation et aux personnels. Par ailleurs, l’étude met en évidence des résultats relationnels de l’engagement, notamment la fidélité et la co-création. L’étude enrichit la littérature sur l’engagement dans les services de l’éducation et offre aux praticiens des leviers concrets pour instaurer l’engagement avec les clients.
JEL Classification : M31
Type du papier : Recherche Empiriqu
Reasoning under Uncertainty: A Dual-Process Perspective on Decision-Making in the Digital Age
No full textIn increasingly complex and data-saturated organizational environments, understanding the cognitive mechanisms behind managerial decision-making has become a critical research issue. While classical models portray decision-makers as rational actors following linear, logic-based processes, behavioral research highlights the influence of cognitive biases and heuristics. This conceptual paper draws upon dual-process theory (Kahneman, Stanovich & West), which distinguishes between two cognitive systems: System 1, fast and intuitive, and System 2, slow and analytical. Building on a multidisciplinary literature review spanning cognitive psychology, behavioral decision-making, and management science, the paper explores how information uncertainty influences the activation of these reasoning styles. It further considers the growing presence of digital decision environments, such as Business Intelligence platforms and artificial intelligence systems, which seek to reduce uncertainty but may also shift cognitive dynamics. The article aims to provide a theoretical foundation for understanding how individuals adapt their reasoning under uncertainty, and to inform the future design of cognitively aligned decision support tools. It targets scholars in organizational behavior, cognitive decision theory, and information systems, offering a structured conceptual framework for advancing research and managerial insight. This is a theoretical contribution without original empirical data, but grounded in contemporary challenges facing decision-makers in technologically mediated contexts.
Classification JEL : D81 – M15
Paper type : Theoretical ResearchIn increasingly complex and data-saturated organizational environments, understanding the cognitive mechanisms behind managerial decision-making has become a critical research issue. While classical models portray decision-makers as rational actors following linear, logic-based processes, behavioral research highlights the influence of cognitive biases and heuristics. This conceptual paper draws upon dual-process theory (Kahneman, Stanovich & West), which distinguishes between two cognitive systems: System 1, fast and intuitive, and System 2, slow and analytical. Building on a multidisciplinary literature review spanning cognitive psychology, behavioral decision-making, and management science, the paper explores how information uncertainty influences the activation of these reasoning styles. It further considers the growing presence of digital decision environments, such as Business Intelligence platforms and artificial intelligence systems, which seek to reduce uncertainty but may also shift cognitive dynamics. The article aims to provide a theoretical foundation for understanding how individuals adapt their reasoning under uncertainty, and to inform the future design of cognitively aligned decision support tools. It targets scholars in organizational behavior, cognitive decision theory, and information systems, offering a structured conceptual framework for advancing research and managerial insight. This is a theoretical contribution without original empirical data, but grounded in contemporary challenges facing decision-makers in technologically mediated contexts.
Classification JEL : D81 – M15
Paper type : Theoretical Researc