International Journal of Accounting, Finance, Auditing, Management and Economics
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La réforme de la retraite au Maroc entre pérennité et équité : cas de la CNSS
No full textThe management of pension plans is becoming a subject of concern for several countries, in fact, the foundations of current plans have shown their limits, the situation of several plans has become vulnerable. Morocco is no exception, the sustainability of its pension plans is threatened, thus, and through several studies and reports, several reform avenues have been examined, but the main question remains the following: If the various reform scenarios studied ensure an advantage to the assets contributing to the pension plan?
In reality, the pension reform presents a double challenge, the need to ensure, at the same time, the sustainability of the plan, and to provide an advantage and equity between the contributing assets. That said, any pension reform, and mainly the parametric one, has a direct effect on the contributing assets, in particular in the event of a revision of the contribution rate and the raising of the retirement age......
This article aims to collect the opinions of active contributors, and to evaluate their commitment to a parametric reform of the private sector pension plan managed by the National Social Security Fund, starting from a quantitative methodological approach and a post-positivist epistemological positioning, we questioned 300 active insured contributing to the plan, through a questionnaire comprising 20 questions, the results obtained confirm the knowledge of the assets on the vulnerable situation of the plan and the challenges to overcome, as well as their predisposition to a parametric reform acting mainly on the contribution rate provided that the retirement age is maintained and the level of pensions is raised.
Keywords: retirement, sustainability, reform.
JEL Classification: J26
Paper type : Empirical researchLa gestion des régimes de retraite devient un sujet préoccupent pour plusieurs pays, en effet, les fondements des régimes actuels ont montré leurs limites, la situation de plusieurs régimes est devenue vulnérable. Le Maroc n’en fait l’exception, la pérennité de ses régimes de retraite se trouve menacée, ainsi, et à travers plusieurs études et rapports, plusieurs pistes de réforme ont été examinées, mais la question principale reste la suivante : Si les différents scénarios de réforme étudiés assurent un avantage aux actifs cotisants au régime de retraite ?
En réalité, la réforme de retraite présente un double défi, le besoin d'assurer, à la fois, la pérennité du régime, et d'apporter un avantage et une équité entre les actifs cotisants, ceci dit, toute réforme de retraite, et principalement celle paramétrique, a un effet direct sur les actifs cotisants, notamment en cas de révision du taux de cotisation et du relèvement de l’âge de la retraite ......
Cet article cherche à pour but de collecter les avis des actifs cotisants, et d'évaluer leur engagement vis-à-vis d'une réforme paramétrique du régime de retraite du secteur privé géré par la Caisse Nationale de Sécurité Sociale, partant d'une approche méthodologique quantitative et d'un positionnement épistémologique post-positiviste, nous avons questionné 300 assurés actifs cotisants au régime, à travers un questionnaire comportant 20 questions , les résultats obtenus confirment la connaissance des actifs sur la situation vulnérable du régime et les défis à remontés, ainsi que leur prédisposition à une réforme paramétrique agissant principalement sur le taux de cotisation à condition de maintenir l'âge de la retraite et relever le niveau des pensions.
Mots clés : retraite, pérennité, réforme.
Classification JEL : J26
Type de l’article : Recherche appliqué
A Content marketing and its impact on consumer purchasing intention: presentation of the results of the quantitative study based on structural equation modeling
No full textSocial networks are rapidly developing communication outlets and sharing information with the most indispensable people in the world of millions of people worldwide. In a social network, on a trove of memories that diffuse information and those that are sensitive and redundant. This allows you to diffuse the maximum amount of information at low temperatures and close ranges. The first members of the source of information are called “influencers”. The detection of influencers is very important and used in different domains This is why some of us are interested in this through social marketing, to save influencers.
This research uses a quantitative approach based on surveys to study the influence of content shared via social networks on consumers' purchasing intention, the major objective of the survey is to generalize and deduce certain characteristics of the sample to the population studied. more concrètement, we have some focal points and focus on the rôle of influencers in the decision-making of consumers and the facts that influence the information. For this reason, we have real estate for the first time of a detailed analysis of the book on the subject and conduit a quantitative study to understand and explain certain features and complications and determine the factors that affect this intention.
Keywords : social media, influencers, purchase intent, engagement
JEL classification : M31
Paper type : Empirical ResearchLes réseaux sociaux développent rapidement des moyens de communication et de partage d’informations avec les personnes les plus indispensables au monde parmi des millions de personnes dans le monde. Dans un réseau social, à la découverte des mémoires qui diffusent des informations et de celles qui sont sensibles et redondantes. Cela permet de diffuser le maximum d'informations à basse température et à courte distance. Les premiers membres de la source d’information sont appelés « influenceurs ». La détection des influenceurs est très importante et utilisée dans différents domaines. C’est pourquoi certains d’entre nous s’y intéressent à travers le marketing social, pour sauver les influenceurs.
Cette recherche utilise une approche quantitative basée sur des enquêtes pour étudier l'influence des contenus partagés via les réseaux sociaux sur l'intention d'achat des consommateurs, l'objectif majeur de l'enquête est de généraliser et déduire certaines caractéristiques de l'échantillon à la population étudiée. Plus objectivement et plus concrètement, nous avons quelques points focaux et nous concentrons sur le rôle des influenceurs dans la prise de décision des consommateurs et sur les faits qui influencent l'information. Pour cette raison, nous avons réalisé dans un premier temps une analyse détaillée du livre sur le sujet et mené une étude quantitative pour comprendre et expliquer certaines caractéristiques et complications et déterminer les facteurs qui affectent cette intention.
Mots-clés : réseaux sociaux, influenceurs, intention d'achat, engagement
Classification JEL : M31
Type de papier : Recherche empiriqu
L’apport de la digitalisation des procédures marketing dans l’industrie pharmaceutique : Approche théorique
No full textDigital marketing has become an essential pillar for the pharmaceutical industry, offering innovative ways to effectively promote products and stand out in a competitive market. Unlike traditional marketing, digital marketing allows for more direct and personalized interaction with customers, thereby promoting engagement and loyalty. In this article, we explore in depth how digital marketing is transforming the pharmaceutical industry, examining the theoretical and practical aspects of this approach. We also analyze the challenges and opportunities associated with adopting digital marketing in this sector, as well as best practices for the successful implementation. Additionally, we emphasize the importance for pharmaceutical companies to adopt a strategic and ethical approach to digital marketing to ensure their long-term success. Furthermore, this article highlights the growing importance of specific digital marketing tools such as social media, online SEO, and email marketing, which allow pharmaceutical companies to reach their target audience in a direct and personalized manner. It also underscores the positive contribution of real-time data collection and analysis, which help companies make informed decisions to optimize their marketing strategies. However, the adoption of digital marketing in the pharmaceutical industry is not without challenges, notably due to strict regulations regarding pharmaceutical advertising and health data protection. This situation requires companies to adhere to strict ethical and legal standards, while constantly innovating to stand out in the market. This study summarizes the key findings, providing an in-depth overview of the contribution, strategies, and the role of digital marketing in the pharmaceutical industry, highlighting the shift towards a new era of communication and branding in this sector.
Keywords: Digital marketing, Pharmaceutical industry, Digital transformation, Marketing strategy, Social media.
JEL Classification: M31, M37
Paper type: Theoretical ResearchLe marketing digital est devenu un pilier essentiel pour l'industrie pharmaceutique, offrant des moyens novateurs pour promouvoir efficacement les produits et se démarquer sur un marché concurrentiel. Contrairement au marketing traditionnel, le marketing digital permet une interaction plus directe et personnalisée avec les clients, favorisant ainsi l'engagement et la fidélisation. Pour mieux comprendre l’apport du marketing digital dans l’industrie pharmaceutique, nous allons explorer en profondeur comment le marketing digital transforme l'industrie pharmaceutique, en examinant les aspects théoriques et pratiques de cette approche. Nous analysons également les défis et les opportunités liés à l'adoption du marketing digital dans ce secteur, ainsi que les meilleures pratiques pour une mise en œuvre réussie. Nous soulignons également l'importance pour les entreprises pharmaceutiques d'adopter une approche stratégique et éthique du marketing digital pour assurer leur succès à long terme. En outre, cet article met en lumière l'importance croissante des outils spécifiques du marketing digital tels que les réseaux sociaux, le référencement en ligne et le marketing par e-mail, qui permettent aux entreprises pharmaceutiques d'atteindre leur public cible de manière directe et personnalisée. La collecte et l'analyse en temps réel des données sont essentielles, aidant ainsi les entreprises à prendre des décisions stratégiques pour optimiser leurs approches marketing. Cependant, l'adoption du marketing digital dans l'industrie pharmaceutique rencontre des défis dus aux réglementations strictes sur la publicité et la protection des données de santé. Cette situation oblige les entreprises à respecter des normes éthiques et légales strictes, tout en innovant constamment pour se démarquer sur le marché. Cette étude retrace l’ensemble des conclusions qui offrent un aperçu approfondi de l'apport, des stratégies et du rôle du marketing digital dans l'industrie pharmaceutique, soulignant l'évolution vers une nouvelle ère de communication et de branding dans ce secteur.
Mots clés : Marketing digital, industrie pharmaceutique, transformation digitale, stratégie marketing, réseaux sociaux.
Classification JEL : M31, M37
Type de l’article : Article théoriqu
Analyse de l’efficacité des mécanismes de contrôle des banques au Bénin
No full textThis article deals with banking governance and aims to analyze the effectiveness of the control mechanisms of banks in Benin, with regard to theories of corporate governance which offer a framework for analyzing the control mechanisms of managers. To this end, we have mobilized, on the one hand, the theories of agency and transaction costs which propose mechanisms to discipline the behavior of managers and, on the other hand, the theory of entrenchments which makes it possible to analyze the effectiveness of these mechanisms. To achieve our objective, we adopted the following methodological choices: our work undertakes verification and explanation process. We therefore find it relevant to adopt a hypothetico-deductive approach. To implement this approach, we chose a quantitative approach. The analysis of the literature allowed us to define and propose an appropriate measurement of the different variables retained as part of this research. We then developed a simultaneous equation model based on the Shrieves and Dahl (1992) model which constitutes the anchor point of numerous empirical works. We chose to use simultaneous equations in order to highlight the simultaneity of effects between the endogenous variables of our model. At the end of our analyzes which made it possible to understand the behavior of banks in Benin, we find that the banking control mechanisms are effective and contribute in a complementary manner to disciplining the behavior of banks in Benin, which results in an improvement in the level of capital and the performance of banks then the reduction of their level of risk. However, our results argue in favor of actions to improve internal governance within Beninese banks in accordance with international prudential recommendations. Furthermore, the chosen analytical framework is based solely on the explanatory power of the shareholder-disciplinary approach to governance, this can be seen as a limitation of this research.
Keywords : Banking governance, prudential regulation, banking supervision
Classification JEL : G28, G38
Paper type : Empirical ResearchCet article traite de la gouvernance bancaire et a pour objectif d’analyser l’efficacité des mécanismes de contrôle des banques au Bénin, au regard des théories de gouvernance d‘entreprise qui offrent un cadre d’analyse des mécanismes de contrôle des dirigeants. À cet effet, nous avons mobilisé d’une part les théories de l’agence et des coûts de transaction qui proposent des mécanismes pour discipliner le comportement des dirigeants et d’autre part la théorie de l’enracinement qui permet d’analyser l’efficacité de ces mécanismes. Pour atteindre notre objectif, nous avons adopté les choix méthodologiques suivants : notre travail entreprend une démarche de vérification et d’explication. Nous trouvons donc pertinent d’adopter une démarche hypothético-déductive. Pour mettre en œuvre cette démarche, nous avons choisi une approche quantitative. L’analyse de la littérature nous a permis de définir et de proposer une mesure appropriée des différentes variables retenues dans le cadre de cette recherche. Nous avons ensuite développé un modèle à équations simultanées basé sur le modèle de Shrieves et Dahl (1992) qui constitue le point d’ancrage de nombreux travaux empiriques. Nous avons choisi d’utiliser les équations simultanées afin de mettre en lumière la simultanéité des effets entre les variables endogènes de notre modèle. À l’issue de nos analyses qui ont permis de comprendre le comportement des banques au Bénin, nous trouvons que les mécanismes de contrôle bancaire sont efficaces et contribuent de manière complémentaire à discipliner le comportement des banques au Bénin, ce qui se traduit par une amélioration du niveau de capital et de la performance des banques puis la réduction de leur niveau de risque. Cependant nos résultats plaident en faveur des actions pour améliorer la gouvernance interne au sein des banques béninoises conformément aux recommandations prudentielles internationales. Par ailleurs, le cadre d’analyse choisi est basé uniquement sur le pouvoir explicatif de l’approche disciplinaire actionnariale de la gouvernance, ce qui peut être vu comme une limite de cette recherche.
Mots clés : Gouvernance bancaire, réglementation prudentielle, contrôle bancaire.
JEL Classification : G28, G38
Type du papier : Recherche empiriqu
Territorial marketing and tourist attractiveness: Case of Souss Massa region
No full textThis article delves into the pivotal role of territorial marketing in boosting tourism attraction, with the Agadir Souss Massa region serving as a case study. It examines how the region has formulated and implemented territorial marketing tactics to elevate its status as a top tourist destination. The investigation of regional players' perceptions of Territorial Marketing in Souss Massa underscores numerous crucial aspects vital for the region's development and promotion. Through an analysis encompassing theoretical frameworks, practical applications, and empirical findings, the article aims to address the following query: To what extent does territorial marketing contribute to the allure of the Souss Massa region for tourists? Employing a qualitative approach, the study endeavors to facilitate free expression of views among informants and field workers on the subject matter.
The paper extensively explores the core components of these strategies, encompassing the promotion of natural and cultural attractions alongside local infrastructure. It underscores Agadir Souss Massa's success in crafting a unique and memorable identity through strategic and innovative marketing endeavors. In summary, the research underscores the intricacies of how Territorial Marketing is perceived within the Souss Massa region. While stakeholders acknowledge its potential as a competitive asset, persistent challenges such as funding constraints, skills shortages, and resistance to change remain. Ensuring successful integration requires close collaboration, heightened coordination, and an innovative mindset. By seizing the opportunity to steer their strategies towards well-conceived and well-coordinated Territorial Marketing, regional players can propel the Souss Massa region towards new vistas of development and attractiveness.
Key words: Territorial marketing, tourist appeal, promotion.
JEL Classification : Z33, M31, O18, R11
Paper type: Empirical researchThis article delves into the pivotal role of territorial marketing in boosting tourism attraction, with the Agadir Souss Massa region serving as a case study. It examines how the region has formulated and implemented territorial marketing tactics to elevate its status as a top tourist destination. The investigation of regional players' perceptions of Territorial Marketing in Souss Massa underscores numerous crucial aspects vital for the region's development and promotion. Through an analysis encompassing theoretical frameworks, practical applications, and empirical findings, the article aims to address the following query: To what extent does territorial marketing contribute to the allure of the Souss Massa region for tourists? Employing a qualitative approach, the study endeavors to facilitate free expression of views among informants and field workers on the subject matter.
The paper extensively explores the core components of these strategies, encompassing the promotion of natural and cultural attractions alongside local infrastructure. It underscores Agadir Souss Massa's success in crafting a unique and memorable identity through strategic and innovative marketing endeavors. In summary, the research underscores the intricacies of how Territorial Marketing is perceived within the Souss Massa region. While stakeholders acknowledge its potential as a competitive asset, persistent challenges such as funding constraints, skills shortages, and resistance to change remain. Ensuring successful integration requires close collaboration, heightened coordination, and an innovative mindset. By seizing the opportunity to steer their strategies towards well-conceived and well-coordinated Territorial Marketing, regional players can propel the Souss Massa region towards new vistas of development and attractiveness.
Key words: Territorial marketing, tourist appeal, promotion.
JEL Classification : Z33, M31, O18, R11
Paper type: Empirical researc
Entrepreneurship by necessity: A systematic literature review
No full textNecessity entrepreneurship arises when individuals are compelled to engage in entrepreneurial activities due to a lack of more favorable employment opportunities, in contrast to opportunity entrepreneurship, which emerges from attractive business prospects. This distinction is based on fundamental motivations: opportunity entrepreneurship is often associated with innovation and economic growth, whereas necessity entrepreneurship is generally linked to economic constraints and high unemployment rates.
In the current economic context, characterized by recurrent financial crises, fluctuations in unemployment rates, and increasing disparities, the study of necessity entrepreneurship is gaining importance. This form of entrepreneurship is particularly crucial in developing countries, where it often represents the only means for many individuals to meet their needs and those of their families.
This article is based on a systematic review of academic articles and research on necessity entrepreneurship. It analyzes the specific characteristics of necessity entrepreneurs and the factors influencing their entrepreneurial journey, presenting an exploration of these entrepreneurs' profiles, their motivations, and the obstacles they face. Additionally, it evaluates the economic and social impact of their activities, providing perspectives for policymakers and support organizations to formulate recommendations aimed at creating a favorable environment and tailored support programs, thereby enhancing the economic potential of necessity entrepreneurship in developing economies.
By situating necessity entrepreneurship within a broader theoretical framework, integrating theories of motivation and entrepreneurial behavior, the study enriches the understanding of the underlying dynamics. Theories such as Maslow's hierarchy of needs and Barney's resource-based view offer valuable insights into why individuals facing unmet fundamental needs or limited access to resources may be driven to undertake entrepreneurship out of necessity. The exploration of contextual and cultural differences in necessity entrepreneurship reveals significant variability in entrepreneurship rates between countries, influenced by economic conditions, social structures, and public policies.
This systematic literature review provides a comprehensive analysis of necessity entrepreneurship and its socio-economic repercussions, making a substantial contribution to the academic literature in management sciences.
Keywords: Necessity Entrepreneurship, Necessity Entrepreneur, Socio-economic Impact, Institutional Support, Literature Review
JEL Classification :M10, M12, M13, M50.
Paper type: Theoretical Research Necessity entrepreneurship arises when individuals are compelled to engage in entrepreneurial activities due to a lack of more favorable employment opportunities, in contrast to opportunity entrepreneurship, which emerges from attractive business prospects. This distinction is based on fundamental motivations: opportunity entrepreneurship is often associated with innovation and economic growth, whereas necessity entrepreneurship is generally linked to economic constraints and high unemployment rates.
In the current economic context, characterized by recurrent financial crises, fluctuations in unemployment rates, and increasing disparities, the study of necessity entrepreneurship is gaining importance. This form of entrepreneurship is particularly crucial in developing countries, where it often represents the only means for many individuals to meet their needs and those of their families.
This article is based on a systematic review of academic articles and research on necessity entrepreneurship. It analyzes the specific characteristics of necessity entrepreneurs and the factors influencing their entrepreneurial journey, presenting an exploration of these entrepreneurs' profiles, their motivations, and the obstacles they face. Additionally, it evaluates the economic and social impact of their activities, providing perspectives for policymakers and support organizations to formulate recommendations aimed at creating a favorable environment and tailored support programs, thereby enhancing the economic potential of necessity entrepreneurship in developing economies.
By situating necessity entrepreneurship within a broader theoretical framework, integrating theories of motivation and entrepreneurial behavior, the study enriches the understanding of the underlying dynamics. Theories such as Maslow's hierarchy of needs and Barney's resource-based view offer valuable insights into why individuals facing unmet fundamental needs or limited access to resources may be driven to undertake entrepreneurship out of necessity. The exploration of contextual and cultural differences in necessity entrepreneurship reveals significant variability in entrepreneurship rates between countries, influenced by economic conditions, social structures, and public policies.
This systematic literature review provides a comprehensive analysis of necessity entrepreneurship and its socio-economic repercussions, making a substantial contribution to the academic literature in management sciences.
Keywords: Necessity Entrepreneurship, Necessity Entrepreneur, Socio-economic Impact, Institutional Support, Literature Review
JEL Classification :M10, M12, M13, M50.
Paper type: Theoretical Research 
L’émergence de la politique des Partenariats public-privé : Etude comparative Maroc et France
No full textThe State plays an important role in society to the point of having for a long time the monopoly of the management of public affairs. The diversity of its field of intervention and the complexity of the management of public services bring in overtime other actors, including the private sector. In this context, several countries have opted for the policy of public-private partnerships in order to boost economic development.
Public-Private Partnerships have been tested in both developed and developing countries for one purpose, which is better management of the public service through collaboration between the public sector and the private sector, this type of partnership is also the result of recommendations made by international organizations as the OECD and the World Bank.
The objective of our article is to study and understand PPPs as a development phenomenon through a comparative study between the two PPP models in Morocco and France. In addition, we highlight the importance of the legal and institutional framework for PPPs which can be adapted according to the national context of each country in order to promote the development of these types of partnership.
Keywords: Public Private Partnership, Private Sector, Public Sector, Comparative Study.
JEL Classification: P51, P41.
Paper type: Theoretical Research L’État joue un rôle prépondérant dans la société au point d’avoir pendant longtemps le monopole de la gestion de la chose publique. La diversité de son domaine d’intervention et la complexité de la gestion des services publics font intervenir avec le temps d’autres acteurs dont le secteur privé. Dans ce titre, plusieurs pays ont opté pour la politique des Partenariats public-privé afin de booster le développement économique et surmonter les contraintes des finances publiques dont souffrent la plupart de ces États.
Les Partenariats Public-Privé ont été expérimentés aussi bien dans les pays développés que dans les pays en développe pour une seule fin qui est une meilleure gestion du service public à travers une collaboration entre le secteur public et le secteur privé, ce type de partenariat est également le résultat des recommandations faites par les organismes internationaux tels que l’OCDE et la Banque mondiale.
L’objectif de notre article est d’étudier et comprendre les PPP comme phénomène de développement à travers une étude comparative entre les deux modèles de PPP au Maroc et en France. Nous mettons en évidence l’importance du cadre juridique et institutionnel des PPP qui peuvent être adaptés selon le contexte national de chaque pays afin de favoriser le développement de ces types de partenariat.
Mots-clés : Partenariat Public Privé, Secteur Privé, Secteur Public, Étude comparative.
Classification JEL : P51, P41.
Type de l’article : Article théorique.
 
Les solutions numériques : un levier d’inclusion financière pour les femmes entrepreneures
No full textThis paper explores the financial challenges women entrepreneurs face and proposes digital solutions to improve their financial inclusion. Based on the inclusive entrepreneurship theory and the structural and individual barriers analysis model, we have developed an innovative conceptual framework. The originality of our work lies in the unique combination of these theories. This article uses a conceptual approach drawing on inclusive entrepreneurship theory and the structural and individual barriers analysis model to develop an innovative conceptual framework. This approach makes it possible to analyze how digital tools can overcome the financial obstacles of women entrepreneurs. We analyze how digital tools such as mobile financial management applications, crowdfunding platforms and risk assessment algorithms can overcome these barriers. These digital solutions strengthen women’s economic autonomy, promote the growth of their businesses and stimulate overall economic development.
Keywords: Female entrepreneurship, access to financing, obstacles, digital solutions, financial inclusion, economic autonomy.
Classification JEL: L26, B54
Paper type: Theoretical Research Cet article explore les défis financiers auxquels les femmes entrepreneures font face et propose des solutions numériques pour améliorer leur inclusion financière. En s'appuyant sur la théorie de l’entrepreneuriat inclusif et le modèle d’analyse des obstacles structurels et individuels, nous avons développé un cadre conceptuel novateur. L'originalité de notre travail réside dans la combinaison unique de ces théories. Cet article utilise une approche conceptuelle en s'appuyant sur la théorie de l’entrepreneuriat inclusif et le modèle d’analyse des obstacles structurels et individuels pour développer un cadre conceptuel novateur, clarifier et comprendre des concepts complexes en les décomposant en éléments plus simples. Cette approche permet d'analyser comment des outils numériques peuvent surmonter les obstacles financiers des femmes entrepreneures. Nous analysons comment des outils numériques tels que les applications mobiles de gestion financière et les plateformes de financement participatif peuvent surmonter ces obstacles. Ces solutions numériques renforcent l'autonomie économique des femmes, favorisent la croissance de leurs entreprises et stimulent le développement économique global. En facilitant l'accès au financement, elles permettent également aux institutions financières de diversifier leur clientèle et de répondre à une demande croissante en matière d'inclusion financière. Cette approche intégrée offre une vision holistique des défis et des opportunités pour les femmes entrepreneures dans le monde numérique.
Mots clés : Entrepreneuriat féminin, accès au financement, obstacles, solutions numériques, inclusion financière, autonomie économique.
JEL Classification : L26, B54
Type du papier : Recherche Théorique
 
Analyse comparative Maroc-Corée du sud dans le cadre de la E-administration et transition numérique de l’État
No full textThis article, from the conceptual literature, more theoretical than practical, aims to analyze the role of digitalization in the performance of Moroccan public administrations.In recent years, several governments have turned their attention to the digital phenomenon, offering users digital services that facilitate access to information and simplify administrative procedures, with the aim of bringing the public closer to public administration and raising awareness of its benefits.Strengthening Morocco's e-government, guided by the Korean approach, requires significant adaptation of best practices observed in South Korea. By leveraging South Korea's advanced technological infrastructure and government initiatives, Morocco can achieve the transition to digital government.South Korea and Morocco have established several partnerships for the digitization of public administration, as part of broader cooperation in information and communication technologies (ICT).The aim of this article is to synthesize a systematic review of the literature on the phenomenon of digital transformation and e-government, to analyze the factors influencing this transformation and to identify the obstacles that may arise during the digitization process.The research carried out shows that there are several prerequisites and determinants for a successful digital transformation of public administration (trust, awareness, acceptance, agility...).To gain a better understanding of the subject, we will try to gather as much information as possible on the achievements of South Korea and Morocco in terms of the digitization of public services, in order to compare the two countries and draw up recommendations and best practices for mastering the digital transition of public administration.
Keywords: digital transformation, e-government, Morocco, South Korea, Public administration.
Classification JEL: H11
Paper type : theorical ResearchCet article, de la littérature conceptuelle, plus théorique que pratique, vise à analyser le rôle de la digitalisation dans la performance des administrations publiques marocaines. Ces dernières années, plusieurs gouvernements ont prêté attention au phénomène numérique, en proposant aux utilisateurs des services numériques facilitant l'accès à l'information et simplifient les procédures administratives, dans le but de rapprocher le public de l'administration publique et de lui faire prendre conscience de ses avantages. Le renforcement de l'administration électronique du Maroc guidé par l'approche coréenne nécessite une adaptation significative des meilleures pratiques observées en Corée du sud, en tirant parti de l'infrastructure technologique avancée de la Corée du Sud et des initiatives gouvernementales, le Maroc peut réaliser la transition vers un gouvernement numérique. La Corée du Sud et le Maroc ont établi plusieurs partenariats pour la digitalisation de l'administration publique, dans le cadre d’une coopération plus large en matière de technologies de l'information et de la communication (TIC). Le but de cet article est de synthétiser une revue systématique de la littérature sur le phénomène de transformation numérique et d'e-gouvernement, d'analyser les facteurs influençant cette transformation et d'identifier les obstacles qui peuvent survenir au cours du processus de numérisation. Les recherches menées montrent qu'il existe plusieurs conditions préalables et déterminants pour une transformation numérique réussie de l'administration publique (confiance, sensibilisation, acceptation, agilité..).Pour bien cerner le sujet nous allons essayer de recueillir le maximum d’informations sur les réalisations de la Corée du Sud ainsi qu’au Maroc en matière de la digitalisation des services publics, afin de comparer entre les deux pays et tirer des recommandations et des bonnes pratiques pour maitriser la transition numérique de l’administration publique.
Mot clés : transformation numérique, l'administration électronique, Maroc, la Corée du Sud, Administration publique.
JEL Classification: H11
Type du papier: Recherche theorie
Knowledge transfer in organizational context: conceptual approaches and operational challenges
No full textThis article examines the central concept of knowledge transfer within organizations, highlighting its decisive role in promoting innovation and organizational learning. Building on the research work of Nonaka and Takeuchi (1995), which analyzes the complex mechanisms of knowledge transfer, including internalization, socialization, externalization and combination, demonstrating that this process goes beyond the simple transfer of information to result in the transformation of individual knowledge into collective and organizational knowledge.
The article adopts a conceptual review approach, aimed at structuring and deepening understanding of the complex dynamics inherent in knowledge transfer. This methodological choice makes it possible to propose an integrated theoretical framework, shedding light on the underlying mechanisms and suggesting perspectives for future research. In addition, the article explores the positive Influence of integrating information technologies into the knowledge transfer process, highlighting the advantages offered by knowledge management platforms and enterprise collaborative tools for storing, organizing and disseminating knowledge. This article also highlights the strategic issues inherent in knowledge management in an organizational context characterized by perpetual dynamics. The in-depth analysis reveals the imperative need to develop methodologically rigorous and contextually adapted practices to optimize the effectiveness of knowledge transfer processes, while integrating the cultural, structural and institutional specificities peculiar to each organization. However, it also recognizes the challenges associated with the adoption of these technologies, such as their user-friendliness and their ability to encourage the commitment of employee users.
This article offers a global perspective on knowledge transfer, highlighting its crucial importance for contemporary organizations, while calling for a proactive approach to overcoming the technological and organizational challenges identified.
Keywords: knowledge transfer, organizational learning, knowledge transfer mechanisms, information and communication technologies, organizational competitiveness.
JEL Classification: M12
Paper type: Theoretical Research This article examines the central concept of knowledge transfer within organizations, highlighting its decisive role in promoting innovation and organizational learning. Building on the research work of Nonaka and Takeuchi (1995), which analyzes the complex mechanisms of knowledge transfer, including internalization, socialization, externalization and combination, demonstrating that this process goes beyond the simple transfer of information to result in the transformation of individual knowledge into collective and organizational knowledge.
The article adopts a conceptual review approach, aimed at structuring and deepening understanding of the complex dynamics inherent in knowledge transfer. This methodological choice makes it possible to propose an integrated theoretical framework, shedding light on the underlying mechanisms and suggesting perspectives for future research. In addition, the article explores the positive Influence of integrating information technologies into the knowledge transfer process, highlighting the advantages offered by knowledge management platforms and enterprise collaborative tools for storing, organizing and disseminating knowledge. This article also highlights the strategic issues inherent in knowledge management in an organizational context characterized by perpetual dynamics. The in-depth analysis reveals the imperative need to develop methodologically rigorous and contextually adapted practices to optimize the effectiveness of knowledge transfer processes, while integrating the cultural, structural and institutional specificities peculiar to each organization. However, it also recognizes the challenges associated with the adoption of these technologies, such as their user-friendliness and their ability to encourage the commitment of employee users.
This article offers a global perspective on knowledge transfer, highlighting its crucial importance for contemporary organizations, while calling for a proactive approach to overcoming the technological and organizational challenges identified.
Keywords: knowledge transfer, organizational learning, knowledge transfer mechanisms, information and communication technologies, organizational competitiveness.
JEL Classification: M12
Paper type: Theoretical Research