Berdikari: Jurnal Ekonomi dan Statistik Indonesia
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Pengaruh Social Media Marketing Terhadap Brand Loyalty Yang Dimediasi Oleh Brand Trust Pada Pelanggan Smartphone Samsung
Full text linkThe purpose of this study is to determine the effect of social media marketing on brand loyalty mediated by brand trust. This study was conducted with the aim of explaining quantitatively. The population in this study were customers or users of Samsung smartphone products who actively use social media. The sampling technique used was convenience simple random sampling with a sample size of 95. The data analysis method used in this study was the Structural Equation Model (SEM) with a measurement model using the Smart PLS program. The results of this study indicate that social media marketing has a significant effect on brand trust. Social media marketing has a significant effect on brand loyalty. Brand trust shows a significant effect on brand loyalty. Brand trust can mediate the influence of social media marketing on brand loyalty
Pengembangan Kewirausahaan Lokal di Kabupaten Barito Utara: Peluang, Tantangan, dan Strategi Pemberdayaan UMKM
Full text linkPenelitian ini bertujuan untuk menganalisis perkembangan kewirausahaan lokal di Kabupaten Barito Utara, Kalimantan Tengah, dengan fokus pada peluang, tantangan, dan strategi pemberdayaan UMKM. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data berupa wawancara mendalam, observasi lapangan, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa UMKM di Barito Utara memiliki potensi besar dalam menggerakkan ekonomi lokal, khususnya di sektor pertanian, kuliner, dan kerajinan tangan. Namun, masih terdapat sejumlah hambatan seperti keterbatasan modal, rendahnya literasi digital, dan akses pasar yang sempit. Strategi pemberdayaan yang dapat dilakukan antara lain melalui pelatihan kewirausahaan, penguatan jaringan distribusi, dan kolaborasi dengan pihak swasta serta pemerintah. Kajian ini diharapkan dapat memberikan masukan strategis bagi pemangku kepentingan dalam pengembangan ekosistem kewirausahaan yang berkelanjutan
Sosial Media Sebagai Variabel Intervening Dalam Meningkatkan Penjualan Dilihat Dari Strategi Pemasaran, Dan Promosi Studi Kasus Perusahaan Retail
Full text linkPenelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran,dan promosi terhadap penjualan melalui media sosial pada Amanda Brownis yang menggunakan platform digital sebagai bagian dari strategi pemasaran mereka. Penelitian ini menggunakan pendekatan kuantitatif dengan model persamaan struktural (SEM) untuk menguji hubungan antar variabel yang terlibat, yaitu strategi pemasaran (X1), promosi (X2), sosial media (M), dan penjualan (Y). Sampel penelitian terdiri dari 82 responden yang merupakan orang yang pernah membeli produk Amanda Brownis dan secara aktif menggunakan media sosial. Data dikumpulkan melalui kuesioner yang mengukur berbagai aspek strategi pemasaran dan penggunaan media sosial dalam meningkatkan penjualan. Analisis data dilakukan menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa baik strategi pemasaran maupun media sosial memiliki pengaruh yang signifikan terhadap penjualan. Pengujian model pengukuran menunjukkan bahwa semua konstruk valid dan reliabel, sementara pengujian model struktural menunjukkan hubungan positif yang signifikan antara kedua variabel independen dengan variabel dependen. Dengan demikian, penelitian ini membuktikan bahwa penerapan strategi pemasaran yang efektif melalui media sosial dapat meningkatkan penjualan. Temuan ini memberikan wawasan bagi Amanda Brownis untuk lebih memaksimalkan penggunaan media sosial sebagai saluran pemasaran untuk meningkatkan hasil penjualan
The Influence of Toll Laut Ship on Seaweed Eucheuma Cottoni Trade in Nunukan Border Area
Full text linkThis study discusses (1) The Positive Impact of the Sea Toll (2) The Bene-fits for Seaweed Swordsmen. The research method used in this study is qualitative, which produces primary data and secondary data. This data collection technique is using observation and documentation techniques. The results of this study show (1) the potential impact of the sea toll pro-gram for entrepreneurs in sending dried seaweed crops outside the city of Nunukan for production, the negative impact of the sometimes erratic sea toll ship jadawal makes some entrepreneurs choose to use private ships even though the price is more expensive. (2) Benefits of sea tolls for seaweed traders Better accessibility: With a connected sea route, mer-chants can send their seaweed products to domestic and international markets faster and more smoothly. Lower transportation costs: seaweed entrepreneurs in Nunukan Regency can reduce their transportation costs. This can increase the competitiveness of seaweed products and provide financial benefits for traders
Pengaruh Pola Hidup Sehat pada Pasien Hipertensi dengan Pendekatan Social Cognitive Theory di Wilayah Kerja Puskesmas Tlogosadang
Full text linkThis study aims to analyze the influence of individual characteristics, personal factors and environmental factors on a healthy lifestyle in hypertensive patients. This research is a quantitative research with a descriptive verification design. The sampling technique was carried out by purposive sampling and the sample in this study totaled 300 people (hypertensive patients). The data used in this research is primary data collected through a questionnaire survey. Data analysis used path analysis, correlation coefficient, determination coefficient, and multiple linear regression tests.
The research results obtained: 1) Individual characteristics consisting of: (age with p=0.114), (gender with p=0.000), (education with p=0.000), (family history with p=0.031), (perception of disease with p=0.000); 2) Personal factors consisting of: (self-efficacy with p=0.011), (self-regulation with p=0.000); 3) Environmental factors consisting of: (friend support with p=0.000), (family support with p=0.452), (health worker support with p=0.000); 4) The independent variables, namely individual characteristics, personal factors and environmental factors jointly affect the dependent variable, namely a healthy lifestyle in hypertensive patients (p=0.000; F=231.524; R2=88.9%)
Peranan Capital Budgeting terhadap Ekspansi Perusahaan PT. Fajar Mitra Krida Abadi
Full text linkPenelitian ini bertujuan untuk mengetahui kelayakan ekspansi usaha yang akan dilakukan oleh PT. Fajar Mitra Krida Abadi. Ekspansi usaha yang akan dilakukan oleh PT. Fajar Mitra Krida Abadi dalam bentuk penambahan kantor. Penilaian dilakukan dengan menggunakan analisis capital budgeting. Penelitian ini dilakukan pada kantor pusat dari PT. Fajar Mitra Krida Abadi yang terletak di Jl. Taman Bintaro No.10, RT.7/RW.11, Bintaro, Kec. Pesanggrahan, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta.
Sampel penelitian yang digunakan yaitu laporan keuangan PT. Fajar Mitra Krida Abadi selama 10 tahun (2012-2021), dimana metode yang digunakan adalah purposive sampling yaitu suatu metode pengambilan sampel yang mengambil obyek dengan kriteria tertentu, yaitu PT. Fajar Mitra Krida Abadi menerbitkan laporan keuangan yang telah diaudit yang berakhir pada 31 desember.
Kriteria penilaian investasi yang digunakan yaitu metode Net Present Value (NPV), Internal Rate of Return (IRR), dan Profitability Index (PI). Hasil akhir dari penelitian ini adalah ekspansi usaha yang dilakukan oleh PT. Fajar Mitra Krida Abadi dinyatakan layak karena NPV>0, IRR>biaya modal, dan PI>1. Ekspansi yang di lakukan PT. Fajar Mitra Krida layak untuk dilakukan
Probability to Apply for The Pre-Employment Card Program During the Covid-19 Pandemic in NTB Province
Full text linkThe pre-employment card program is initiate to deal with the impact of the pandemic on the labor force. We conducted this study to see what factors have the probability of influencing a person's decision to apply for the pre-employment card program in NTB Province during the pandemic. The analytical method used is binary logistic regression. The August 2020 National Labor Force Survey data from the Statistics of NTB Province was processed to answer the purpose of the analysis. The result shows that four factors in the model influence the labor force in NTB Province's decision to sign up for the pre-employment card program. Those factors are graduating from school in the last year, previous work experience, not working due to covid, and the length of looking for a job
The Effect of Social Assistance on the Health Conditions of the Elderly Case Study Analysis of the National Social and Economic Survey
Full text linkThe global population will soon be in the aging phase due to the rapid growth of the elderly population aged 60 years and over. The biggest problems experienced by the elderly group are health problems and economic problems. So that the elderly, especially the poor, need not only health insurance, but also cash and non-cash social assistance to maintain and improve their health conditions. This study aims to determine how the effect of social assistance received by the household on the health condition of the elderly in the household. The method used in this research is descriptive analysis and quantitative analysis with bivariate probit model. The data used is cross sectional data from the March 2021 National Social and Economic Survey. The results show that social assistance PKH has negative effect on the health problem condition of the elderly. Meanwhile, the other independent variables showed that they also has negative effect on the health problem condition of the elderly, such as housing conditions, education, the ratio of hospital beds to the population, and the characteristics of the head of the household
Pengaruh Remunerasi, Pengalaman Kerja dan Budaya Kerja terhadap Komitmen Organisasional serta Implikasinya terhadap Kinerja Pegawai (Survey pada Pegawai BPS Provinsi Sumatera Utara)
Full text linkThe Influence of Remuneration, Work Experience and Work Culture on Organizational Commitment and Its Implications for Employee Performance (Survey of BPS Employees in North Sumatra Province).
The quality of public services in providing data and information at the North Sumatra Province level will greatly depend on the ability of North Sumatra Province BPS employees to provide services that are reflected in the performance of their employees. . Increasing employee performance in the field of community service will have an impact on increasing public trust in BPS in North Sumatra Province.
This research aims to determine and examine remuneration, work experience and work culture on organizational commitment and its implications for the performance of BPS employees in North Sumatra Province. This research uses a quantitative approach with descriptive and verification analysis. In this study, the sample members were 273 employees at BPS North Sumatra Province. The analytical method in this research uses SEM (Structural Equation Model) analysis.
The research results concluded that there is a significant influence of Remuneration, Work Experience and Work Culture on Organizational Commitment with an influence size of 72.37 percent, and there is a significant influence. from Organizational Commitment to employee performance with an influence size of 80.77 percen
Pengaruh Kualitas Pelayanan Pendekatan Terra terhadap Kepuasan Pasien: Studi Kasus di Rumah Sakit Sariningsih Bandung
Full text linkThe purpose of this research is to carry out a more explicit analysis regarding facilities and physical evidence, empathy, responsiveness, reliability, service guarantee, and patient satisfaction. The objects of this research were patients at Sariningsih Hospital in Bandung with a sample of 99 respondents. The data analysis used is multiple linear regression analysis, correlation coefficient analysis, and coefficient of determination analysis. Based on the multiple regression analysis equation model, the results show that there is a positive and unidirectional functional relationship between the variabels, which is Y = -1.596 + 0.388X1 + 0.440X2 + 0.338X3 + 0.103X4 + 0.353X5. It means that every change in the independent variabel can affect the dependent variabel as well. This is in line with the results of the correlation coefficient which shows a very strong relationship (0.944) and the coefficient of determination (89.1%) shows a large influence. Thus, to increase patient satisfaction, we firstly must pay attention to the quality of service