Jurnal AL-AZHAR INDONESIA
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Analisis Naratif Video Viral: Elemen Digital Storytelling dalam Video Ulasan Destinasi Kuliner TikTok
Full text linkKeberadaan media sosial memainkan peran penting dalam industri kuliner karena dapat digunakan untuk mempromosikan wisata kuliner. Tiktok adalah salah satu media sosial yang banyak digunakan melalui unggahan video ulasan kuliner dan disukai banyak penggunanya karena dapat membantu mereka untuk melihat rekomendasi kuliner. Penelitian ini bertujuan untuk mengetahui penerapan elemen digital storytelling pada konten video ulasan tentang destinasi kuliner di Tiktok dan untuk mengetahui kesesuaian penerapan elemen berdasarkan teori paradigma naratif. Metode penelitian yang digunakan adalah metode analisis isi kualitatif. Obyek yang dipilih adalah video ulasan terhadap restoran Makan Bawah Pohon di Cibubur, yang memiliki keterlibatan audiens dan popularitas tinggi. Hasil penelitian ini, menunjukkan bahwa penerapan elemen digital storytelling pada konten video ulasan dapat menjadi pondasi dalam membentuk narasi yang sesuai dengan teori paradigma naratif. Dengan demikian, penggunaan elemen digital storytelling dapat menjadi rujukan bagi pembuat konten video ulasan untuk membuat narasi video sesuai kebutuhan audiens dan memiliki daya tarik yang lebih tinggi.Kata Kunci – destinasi kuliner, digital storytelling, teori paradigma narati
Perancangan Aplikasi Mobile Kalkulator Pakan Ikan Berbasis Android untuk Optimalisasi Formulasi Pakan
Full text linkFeed is a main factor influencing fish growth. However, feed formulation using traditional methods such as the Pearson Square is often considered complex and time-consuming for fish farmers. This study aims to design and development an Android-based application named “Hitung Pakan”, which can calculate fish feed formulations quickly and accurately. The research employed the waterfall method, including requirement analysis, system design, implementation, and testing. The application was developed using Java programming language and tested by 10 respondents from a fish farming group. The results showed no differences between the application’s calculations and manual calculations using Pearson Square method equations. This indicates that the developed application provides accurately results, simplifies the formulation process, and reduces human error. Therefore, the application is feasible to be used as a formulation tool in fish farming group.Keywords - Android Application, Calculation Efficiency, Fish Feed Formulation, Pearson Square
Pengaruh Konten Video Otomotif di YouTube Ridwan Hanif Terhadap Pemenuhan Kebutuhan Informasi Subscriber
Full text linkAbstrak. Perkembangan teknologi informasi dan komunikasi telah mendorong masyarakat untuk semakin bergantung pada internet dalam memenuhi berbagai kebutuhan, termasuk kebutuhan akan informasi. Salah satu platform digital yang paling banyak digunakan adalah YouTube, yang penyebaran informasi secara audio-visual kepada khalayak luas. Di Indonesia, konten video otomotif menjadi salah satu jenis konten yang banyak diminati, terutama oleh Generasi Z. YouTube saat ini dimanfaatkan tidak hanya sebagai media hiburan, tetapi juga sebagai sumber informasi dan edukasi, termasuk dalam bidang otomotif. Konten otomotif di YouTube berkembang pesat dan menjadi referensi penting bagi penonton yang ingin memahami lebih dalam tentang kendaraan. Salah satu kreator konten otomotif yang populer di Indonesia adalah Ridwan Hanif, yang dikenal menyajikan informasi secara rinci, objektif, dan menarik. Penelitian ini bertujuan untuk mengetahui pengaruh konten video otomotif Ridwan Hanif di YouTube terhadap pemenuhan kebutuhan informasi para subscriber. Penelitian ini menggunakan pendekatan kuantitatif dengan metode non-probability sampling dengan teknik convenience sampling, yang disebarkan kepada 100 responden. Adapun kriteria responden kriteria adalah pengguna YouTube aktif, mengikuti akun YouTube Ridwan Hanif, atau Subscriber kelahiran tahun 1997 sampai dengan tahun 2012 dengan usia 18-26 tahun. Pengumpulan data melalui kuesioner dengan menggunakan Google Form. Uji data dalam penelitian ini mengggunakan SPSS versi 29. Hasil dari penelitian ini menunjukkan bahwa konten video otomotif di Youtube Ridwan Hanif memiliki pengaruh yang sangat kuat terhadap pemenuhan kebutuhan informasi subscriber dengan hasil 87,5%, sementara sisanya adalah 12,5% dipengaruhi oleh faktor lain di luar penelitian ini.Kata Kunci: Konten Otomotif, Kebutuhan Informasi, Ridwan Hanif, YouTube
Problematic Internet Use dalam Perspektif Psikologi: Kajian Literatur
Full text linkInternet use has become an essential part of modern life. However, when used excessively and without control, it may develop into Problematic Internet Use (PIU). PIU is characterized by maladaptive behaviors that disrupt individuals’ psychosocial functioning, academic performance, and daily life. This article aims to provide a comprehensive review of the literature on PIU, including its definitions, conceptual development, psychological aspects, and contributing factors. Findings show that PIU is not merely about screen time but involves a preference for online interaction, emotional regulation, and poor self-control. Personal factors such as low self-esteem and psychological distress, along with social influences and early life experiences, contribute to the risk of developing PIU. A deeper understanding of PIU is expected to serve as a foundation for preventive and intervention efforts to help individuals, especially adolescents and young adults, use the internet in a healthy and adaptive manner. This study can provide a comprehensive conceptual understanding of Problematic Internet Use (PIU). In addition, it can serve as a foundational reference for anyone who wishes to conduct further research or gain a deeper understanding of PIU.Keywords - Mental Health, Online Behavior, Problematic Internet Use
Strategi Efisiensi Konsumsi Listrik di RS Pertamina Panorama Balikpapan dengan Metode Fuzzy Logic
Full text linkHospitals play a vital role in providing promotive, preventive, curative, and rehabilitative healthcare services. The highest electricity consumption in hospitals comes from lighting and air conditioning systems, thus requiring the implementation of an energy efficiency culture and appropriate technology selection to achieve environmentally friendly (green hospital) operations. This study aims to analyze the potential of applying energy efficiency culture and technology selection as well as to recommend strategies for reducing operational costs and developing energy-saving SOPs as part of green hospital practices. The fuzzy logic approach was applied to measure the level of energy efficiency at Pertamina Panorama Hospital Balikpapan, considering technological, electrical, mechanical and operational cost indicators. Data were collected from questionnaires distributed to 70 hospital staff to evaluate how energy-saving culture and technology choices support green hospital implementation. The results show that the adoption of technologies such as BMS, Smart Energy, Smart Material, Smart Water, Smart Waste, IEQ and Resilience & Safety reduced maintenance costs by 10–20%, despite an initial investment increase of 5–15%. The centroid fuzzy logic analysis yielded a crisp value of 84.7%, indicating efficient electricity consumption. The synergy between efficiency culture, modern technology, and cost strategies makes hospitals more energy-efficient, environmentally friendly and sustainable.Keywords - Efisiensi Energi, Fuzzy Logic, Green Building, Green Hospital
Ekranisasi Novel Lust, Caution Karya Eileen Chang dan Film Lust, Caution Karya Ang Lee
Full text linkAdaptation from novel to film has become one of the most striking trends in the entertainment industry, so that many films can be found that are sourced from novels, one of which is the film Lust, Caution. This study discusses the ecranization of the novel and film Lust, Caution by Eileen Chang and directed by Ang Lee which aims to analyze the differences in the storyline, characters, and time and place settings contained in the novel and film Lust, Caution such as the possibility of shrinking, adding and varying changes that occur. The research method used is the descriptive analysis method. The data collection techniques used are the observation and note-taking techniques and literature studies. The data sources used are the English version of the novel Lust, Caution by Eileen Chang and the film Lust, Caution directed by Ang Lee. The results of the study show that the ecranization process occurs because of differences in imagination between the novelist and the director, as well as the adjustment of the two work mediums from words to moving images. Even so, this ecranization process does not change the outline of the story. The ecranization in this film also shows changes between the content of the novel and the content of the film, this was done to provide a new interpretation of the original work.Keywords – Ecranzation, Film, Lust Caution, Novel
Design of Ready-to-Drink Coffee Product Packaging Using Kansei Engineering Method and Eye Tracking
Full text linkPackaging plays an important role in enhancing a product's competitiveness. Therefore, the aim of this research is to design attractive packaging for ready-to-drink coffee that will boost the company's competitiveness in selling such products, especially for Micro, Small, and Medium Enterprises (MSME), which face tough competition from both local and international companies. The objective of this research is to design ready-to-drink coffee packaging that caters to consumer preferences using Kansei Engineering and Eye Tracking. Based on the analysis using Kansei Engineering and Eye Tracking methods, two packaging recommendations for ready-to-drink coffee were obtained. If the company wants to focus on environmentally friendly packaging design, use bulb-shaped packaging made of glass, with a medium size of 300-350 ml, a monochrome label that provides detailed information and attached with pictures, based on the results of the Kansei Engineering analysis. On the other hand, if the focus is on aesthetics, the company should use bulb-shaped packaging made of plastic, with a medium size of 300-350 ml, a monochrome label that provides detailed information and attached with pictures, based on the results of the Eye-tracking analysis. Keywords - Conjoint Analysis, Eye Tracking, Kansei Engineering, Packaging, Ready-to-Drink Coffee
Representasi Krisis Identitas Gender Pasca Operasi Kelamin (Studi Tentang Detransitioner di Kanal Youtube Blaire White)
Full text linkThis study examines the representation of post-surgical gender identity crisis in Blaire White's YouTube channel through the narrative of detransitioner "Shape Shifter." Using qualitative methodology with thematic analysis and phenomenological approach, this research applies Erik Erikson's identity crisis theory and Stuart Hall's representation theory to understand how gender identity crisis is constructed and communicated in digital media spaces. The analysis reveals five major themes: post-operative identity crisis (30%), medical complications (25%), medical system criticism (20%), social impact (15%), and acceptance and learning (10%). The findings indicate that detransition represents a non-linear process involving eight complex stages, from gender dysphoria to becoming an activist. Medical concerns dominate with 25 occurrences, followed by sadness (18) and regret (15), demonstrating that detransition experience is characterized by loss-oriented coping rather than restoration-oriented coping. Linguistic analysis shows medical terminology dominance (90%) and high affective saturation (85%), reflecting profound medicalization of experience in autobiographical narrative construction. The research concludes that post-surgical gender identity crisis requires holistic gender-affirming care approaches considering psychosocial dimensions and long-term support systems. Digital media representation through platforms like YouTube plays a crucial role in shaping public understanding of gender identity through complex negotiations between medical discourse, emotional expression, and identity formation processes
Pengaruh Media Flash Card Dalam Mengembangkan Kosa Kata Bahasa Inggris Dasar Untuk Anak Usia Dini
Full text linkPencapaian kemampuan kosakata Bahasa Inggris untuk anak-anak berusia 5 hingga 6 tahun merupakan aspek penting dalam konteks globalisasi yang semakin meluas. Bahasa tidak hanya berfungsi sebagai alat berkomunikasi, tetapi juga berperan penting dalam perkembangan cara berpikir, menjalin hubungan sosial, dan memahami lingkungan sekitar. Bahasa Inggris, sebagai bahasa umum dalam interaksi internasional dan budaya, merupakan kemampuan yang sebaiknya diperkenalkan sedari dini. Salah satu media pembelajaran yang dapat digunakan adalah kartu flash. Penelitian ini bertujuan untuk mengevaluasi pengaruh penggunaan kartu flash terhadap pengembangan kosakata dasar Bahasa Inggris pada anak-anak berusia 5 hingga 6 tahun. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan desain quasi-eksperimental, mengaplikasikan desain pretest-posttest dua kelompok. Sampel dalam penelitian melibatkan 30 anak yang dibagi menjadi dua kelompok. Data dikumpulkan melalui berbagai metode seperti tes, observasi, dan dokumentasi. Analisis data dilakukan dengan uji homogenitas, uji normalitas, dan pengujian hipotesis menggunakan uji t sampel berpasangan. Hasil pengujian memperoleh tingkat signifikansi sebesar 0.00 (p < 0.05), yang menunjukkan adanya pengaruh yang signifikan dari penggunaan kartu flash terhadap keterampilan kosakata dasar Bahasa Inggris anak. Sebelum intervensi, rata-rata keterampilan kosakata anak tercatat pada angka 8.7; setelah intervensi, rata-rata skor meningkat menjadi 22.4. Temuan penelitian menunjukkan bahwa penggunaan kartu flash memiliki pengaruh signifikan terhadap peningkatan kosakata dasar Bahasa Inggris anak-anak di Yayasan Pendidikan RA Al Warda
ANALISIS RULE OF REASON ATAS DUGAAN MONOPOLISASI PASAR SEMEN
Full text linkAbstrak Pasar semen nasional memegang peranan penting dalam pembangunan infrastruktur di Indonesia. Namun, praktik persaingan usaha yang tidak sehat, seperti predatory pricing, dapat mengganggu keseimbangan pasar dan merugikan pelaku usaha maupun konsumen. Penelitian ini mengkaji kasus PT Conch South Kalimantan Cement yang diduga melakukan strategi penetapan harga sangat rendah untuk menyingkirkan pesaing di wilayah Kalimantan Selatan, sebagaimana diputuskan dalam Putusan Komisi Pengawas Persaingan Usaha (KPPU) No. 03/KPPU-L/2020. Penelitian ini bertujuan menganalisis penerapan pendekatan Rule of Reason dalam menilai pelanggaran Pasal 20 Undang-Undang Nomor 5 Tahun 1999 serta mengevaluasi dampak praktik Predatory Pricing terhadap struktur pasar semen di wilayah tersebut. Metode penelitian yang digunakan adalah yuridis-normatif dengan pendekatan kualitatif-deskriptif, melalui telaah dokumen hukum dan literatur terkait. Hasil penelitian menunjukkan bahwa pendekatan Rule of Reason menuntut analisis menyeluruh terkait niat pelaku, kondisi pasar, dan dampak jangka panjang. Strategi harga sangat rendah PT Conch terbukti tidak hanya melanggar norma hukum tetapi juga mengubah struktur pasar menjadi sangat terkonsentrasi, meningkatkan hambatan masuk, serta menghilangkan pesaing utama. Penelitian ini merekomendasikan peningkatan pengawasan dan penguatan regulasi oleh KPPU serta kesadaran pelaku usaha untuk menerapkan persaingan sehat. Studi ini memberikan kontribusi penting bagi pengembangan hukum persaingan usaha di Indonesia khususnya dalam mengatasi praktik Predatory Pricing di sektor strategis.Kata Kunci: Predatory pricing, Rule of Reason, Pasal 20 UU No. 5 Tahun 1999, struktur pasar, KPPU, persaingan usaha