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Optimalisasi Strategi Digital Marketing dalam Meningkatkan Branding School di SMK Muhammad Yasin Sei Lepan
Get PDFPenelitian ini berjudul “Optimalisasi Strategi Digital Marketing dalam Meningkatkan Branding School di SMK Muhammad Yasin Sei Lepan” yang bertujuan untuk mendeskripsikan penerapan, kendala, serta upaya optimalisasi strategi digital marketing dalam memperkuat citra sekolah. Penelitian ini menggunakan pendekatan kualitatif dengan metode wawancara, observasi, dan dokumentasi untuk memperoleh data terkait implementasi branding sekolah melalui media digital. Hasil penelitian menunjukkan bahwa penerapan strategi digital marketing dilakukan melalui pemanfaatan berbagai platform digital seperti Facebook, Instagram, TikTok, YouTube, Blogger, dan website sekolah untuk memperkenalkan program keahlian, menampilkan kegiatan, serta mempromosikan prestasi siswa. Pelaksanaan strategi dilakukan secara kolaboratif antara kepala sekolah, guru, dan siswa, sehingga mampu meningkatkan eksistensi sekolah di ranah digital sekaligus membangun citra positif dan kepercayaan publik. Adapun kendala yang dihadapi meliputi keterbatasan sumber daya manusia yang ahli di bidang digital marketing, keterbatasan waktu karena peran ganda guru dan siswa, sarana teknis seperti perangkat dan jaringan internet, serta tantangan menjaga konsistensi dan kreativitas konten. Hambatan ini turut dipengaruhi oleh literasi digital yang belum merata serta keterbatasan ide dan respons audiens. Upaya optimalisasi strategi digital marketing dilakukan melalui perencanaan konten yang sistematis, peningkatan kapasitas guru dan siswa melalui pelatihan, kolaborasi internal maupun eksternal, pemanfaatan tren digital, serta evaluasi rutin berdasarkan data performa konten. Penguatan interaksi dengan audiens dan diversifikasi konten yang humanis turut menjadi fokus utama untuk memperkuat branding sekolah secara berkelanjutan. Secara keseluruhan, penerapan strategi digital marketing di SMK Muhammad Yasin Sei Lepan terbukti efektif dalam membangun identitas dan reputasi positif sekolah, sekaligus menjadi sarana pembelajaran kreatif bagi guru dan siswa di era digital
Pengembangan English for Islamic Broadcasting Communication (EIBC): Pendekatan ESP dalam Meningkatkan Kompetensi Mahasiswa KPI
Get PDFPenelitian ini bertujuan mengembangkan model pembelajaran English for Islamic Broadcasting Communication (EIBC) berbasis pendekatan English for Specific Purposes (ESP) untuk meningkatkan kompetensi mahasiswa Program Studi Komunikasi dan Penyiaran Islam (KPI) di STAI Syekh Abdur Rauf Aceh Singkil. Metode yang digunakan adalah penelitian dan pengembangan (R&D) dengan mengadaptasi model Borg & Gall (1983) melalui empat tahap utama: analisis kebutuhan, perancangan produk, validasi ahli, dan uji coba terbatas. Hasil analisis kebutuhan menunjukkan bahwa mahasiswa KPI membutuhkan materi bahasa Inggris yang lebih relevan dengan konteks penyiaran dan dakwah Islam. Produk EIBC yang dikembangkan meliputi silabus, bahan ajar, dan aktivitas berbasis tugas seperti news script writing, religious interview, dan broadcast dialogue practice. Validasi ahli menunjukkan tingkat kelayakan 89%, dan hasil uji coba terbatas memperlihatkan peningkatan kemampuan berbicara mahasiswa dari rata-rata skor 62,7 menjadi 80,4. Model EIBC terbukti efektif dalam mengembangkan keterampilan komunikatif, kepercayaan diri, dan kesadaran nilai Islami mahasiswa dalam konteks global. Dengan demikian, EIBC layak diterapkan sebagai inovasi pembelajaran bahasa Inggris berbasis ESP di perguruan tinggi Islam untuk memperkuat kompetensi komunikasi dakwah di era digital
The Effect of Contextual Teaching Learning Model on Number Material on the Motivation of Elementary School Students in Grade 1 SD N 70 Palembang
Get PDFThis study sought to ascertain how the contextual learning paradigm affected the learning results of first-graders studying addition and subtraction in mathematics classes at SD Negeri 70 Palembang. This kind of study uses a nonequivalent control group design and is a quasi-experiment. Fifty first-graders served as the research subjects. A multiple-choice exam with ten items was the tool utilized. For Window 2.6.44, data analysis was conducted using an independent T test with assistance from Jamovi. The findings demonstrated that students who received instruction using contextual learning models had a higher comprehension of mathematical concepts than students who received instruction using traditional learning models
Pengaruh Media Gambar Terhadap Hasil Belajar Bahasa Indonesia Pada Siswa Kelas II SD Negeri 15 Tampe
Get PDFPenggunaan media sangatlah penting untuk membantu proses pembelajaran, media gambar adalah salah satu media yang paling cocok digunakan didalam ruang lingkup sekolah dasar. Penelitian ini bertujuan untuk mendeskripiskan peran media gambar dalam meningkatkan hasil belajar Bahasa Indoenesia siswa kelas II di Sekolah Dasar Negeri 15 Tampe. Penelitian ini menggunakan pendekatan kuantitatif dengan model penelitian eksperimen. Metode penelitian yang diguakan adalah Quasi Eksperimental dengan desain yang digunakan ialah Pretest-Posttest. Hasil dari penelitian ini menunjukan bahwa adanya pengaruh media gambar terhadap hasil belajar Bahasa Indonesia, yang pada test awal (pretest) nilai kelompok kontrol 50.0000 dan kelompok eksperimen 64.0000 setelah test akhir (posttest) nilai kelompok kontrol 66.0000 dan kelompok eksperimen 80.0000. hal ini menunjukan bahwa setelah diberikan perlakuan pada kelas eksperimen terdapat meningkatan hasil belajar siswa pada mata pelajaran Bahasa Indonesia
Komodifikasi Pendidikan dalam Masyarakat Kapitalis: Kajian Literatur Kritis
Get PDFEducation is meant to be a space of emancipation, a place where individuals can grow and develop free from economic or social barriers. Yet in the reality of capitalist societies, education has gradually shifted into a commodity something to be bought, sold, and evaluated through the lens of profit and loss. This article explores that transformation through a critical literature review, drawing on the works of thinkers such as Apple, Bourdieu, Becker, and Giroux. Using a qualitative approach within the framework of sociology of education, this study finds that the commodification of education not only creates inequality in access and quality but also erodes the humanistic values of the learning process. Education becomes an arena of economic selection, rather than a right inherent to all. Even so, spaces of resistance persistin the form of social movements, critical pedagogy, and community-based educational models rooted in justice. This article underscores the urgency of reclaiming education as a means of liberation, not merely as a tool for producing labor
Perlindungan Hukum Terhadap Pembeli Dalam Jual Beli Hak Atas Tanah Di Bawah Tangan Menurut Undang-Undang Pokok Agraria Nomor 5 Tahun 1960
Get PDFJual beli dibawah tangan menurut Undang-Undang Pokok Agraria (UUPA) tidak sesuai dengan peraturan pemerintah yang mengharuskan jual beli dilakukan dengan akta otentik. Jual beli tanah di bawah tangan adalah perjanjian jual beli tanah yang dilakukan di luar kantor Pejabat Pembuat Akta Tanah (PPAT). Dalam Undang-Undang Pokok Agraria (UUPA), jual beli tanah diwajibkan untuk didaftarkan di Kantor Pertanahan. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis aspek perlindungan hukum bagi pembeli dalam transaksi jual beli hak atas tanah yang dilakukan secara tidak resmi (dibawah tangan), serta mengevaluasi dampak hukum yang dihadapi oleh pembeli dalam konteks transaksi di bawah tangan berdasarkan Undang-Undang Nomor 5 Tahun 1960 tentang Peraturan Dasar Pokok-Pokok Agraria. Penelitian ini menggunakan metode penelitian yuridis normatif, yang fokus pada pencarian kebenaran berdasarkan aspek normatif hukum. Pendekatan penelitian ini adalah deskriptif analitis, dimaksudkan untuk memberikan gambaran tentang pelaksanaan peraturan hukum yang didasarkan pada ketentuan hukum yang berlaku. Pengumpulan bahan hukum dilakukan melalui inventarisasi bahan-bahan hukum yang relevan. Hasil penelitian menunjukkan bahwa perlindungan hukum bagi pembeli dalam transaksi jual beli hak atas tanah yang dilakukan secara tidak resmi tetap ada, baik dalam bentuk perlindungan hukum secara preventif maupun represif. Namun akibat hukum dari transaksi semacam itu adalah pembeli tidak dapat melakukan pendaftaran peralihan hak atas tanah atau mengajukan proses balik nama sertifikatnya ke Kantor Pertanahan Setempat. Selain itu, pembeli juga tidak memiliki alat pembuktian yang kuat jika timbul sengketa atau masalah hukum terkait tanah yang dibeli
Pembiasaan Membaca Sholawat Busyro Setelah Apel Pagi Sebagai Upaya Menumbuhkan Karakter Religius Siswa MII Banyurip Ageng 02 Kota Pekalongan
Get PDFInstilling religious values ??is a fundamental aspect of character education in elementary schools. This article discusses the implementation of the habit of reading Sholawat Busyro which is carried out after the morning assembly as an effort to foster the religious character of students at MII Banyurip Ageng 02 Pekalongan City. This study uses a descriptive qualitative approach with data collection techniques in the form of interviews, observations, and documentation. The results of the study indicate that the habit of reading Sholawat Busyro is carried out routinely, spontaneously, and through exemplary behavior, and is followed by all students and teachers every morning. The implementation of this activity follows the steps: student training and mentoring, giving appreciation, strengthening morals through the knowing-feeling-doing approach, and avoiding criticism. This activity forms students' religious character such as humility, politeness, discipline in worship, and love for the Prophet. Supporting factors for this habit include teacher assertiveness, involvement of all students, a safe environment, and implementation of the habit as a mandatory madrasah activity. The inhibiting factors include students' inability to memorize, laziness in reciting Sholawat Busyro, limited time, and incorrect pronunciation. The results of this study recommend the habituation of sholawat as an effective strategy to form students' religious character comprehensively and applicatively in elementary education environments
Pentingnya Memperkokoh Identitas Nasional Sebagai Pilar Negara: (Studi Kasus UINSU Jl. William Iskandar Ps. V, Medan Estate, Kec. Percut Sei Tuan, Kabupaten Deli Serdang)
Get PDFThis research is motivated to find out the importance of strengthening national identity as a pillar of the country. The meaning of national identity itself is the identity or characteristics of a country that can distinguish it from other countries. The purpose of this study is to make readers aware that our country's national identity is very important. The method used in this study is a qualitative method with a technique of interviewing collaboration between the community and students. In conclusion, based on the results of observations from a viewpoint related to the Importance of Strengthening National Identity as a Pillar of the State, the public and students will understand that it is very important to know the national identity of our country. The community and students can apply it in education, family and in daily life
The Role of Games Motivation Young Learner in English Classroom
Get PDFThe Role of Games is able to improve English learning for Young Learners. This paper explores the use of games as an instructional strategy to enhance motivation among young learners in English classrooms. This paper aims to increase the motivation to learn English using the game method. Data information is collected from reliable sources as analytical material. From the discussion, it can be concluded that English must be taught from an early age due to the impact of globalization and English becoming an international official language. Learning English A in early childhood is carried out by role-playing so that children do not feel bored and enthusiastic in learning English. The Role of Games is carried out by developing the involvement of young students to be more active in learning. Role-playing makes it easier for young students to remember the content of English learning. This learning model is an activity dedicated to young learners in developing English language skills. The use of The Role of Games learning model is able to create a fun learning atmosphere. The findings suggest that games can significantly increase student engagement, improve language acquisition, and create a positive learning environment. So that it can be used as motivation to facilitate the understanding of learning content
Komunikasi dalam Organisasi Pendidikan
Get PDFCommunication is a crucial aspect of organizational success, including in the educational sector. As the primary means of social interaction, communication facilitates coordination, information management, and the achievement of organizational goals. In educational organizations, communication serves several key functions: informative, regulatory, persuasive, and integrative. These functions enable management and employees to adapt, share information, and perform tasks effectively. This study employs a qualitative approach using a literature review method to explore and analyze the functions of communication in educational organizations. Organizational communication can be categorized into vertical, horizontal, and diagonal communication, each playing a specific role in sustaining organizational activities. In the context of education, communication is vital for cultural transmission, adaptation, and institutional management. Without effective communication, educational organizations cannot achieve their objectives