Madrasah Jurnal - IDIA Prenduan
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Generation Z Antecedent to Chooses Private Islamic Universities
Full text linkThis study aims to examine the influence of the image of private Islamic universities, service quality, facilities, and achievement motivation of Generation Z on their intention to choose private Islamic higher education institutions in Indonesia. Considering that Generation Z possesses unique characteristics and a high orientation towards technology, selecting a university presents a specific challenge. The research employs a quantitative survey method with a SEM-PLS approach, involving respondents aged 15-23 years. The results indicate that the image of the university has a small positive influence (p-value 0.023), perceived service quality has a significant positive impact (p-value 0.001), while perceived facility quality shows no significant effect (p-value 0.249). Additionally, achievement motivation displays a strong positive influence (p-value 0.000) on the intention to choose. These findings conclude that private Islamic universities need to focus on enhancing their image and service quality to attract prospective students. This research contributes significantly to the development of promotional strategies for higher education within the competitive Gen Z market. The results are expected to serve as a reference for educational institutions to create better services and images, thereby meeting the needs and expectations of future generations
Tipologi Loyalitas dan Kepuasan Nasabah Dalam Mengoptimalkan Customer Relationship Management (CRM) di BPRS SPM Pamekasan
Full text linkThe importance of customer loyalty and satisfaction positively impacts the growth of Sharia banks. Loyalty and satisfaction from a customer will be created if a harmonious relationship exists between the two parties, namely the customer and the Sharia bank, otherwise, a disharmonious relationship will damage the cooperation between the two. So it does not rule out the possibility that Islamic banks will experience problems. This research aims to determine CRM implementation and customer loyalty and satisfaction factors at BPRS SPM Pamekasan. This type of research uses descriptive qualitative methods. The results of this research show that the implementation of Customer Relationship Management implemented by BPRS SPM Pamekasan includes: Being able to identify customer desires, obtain new customers, retain old customers, convince customers to continue using BPRS SPM products and services, and provide good after-sales service. To create success in the Customer Relationship Management strategy which can generate loyalty and satisfaction for BPRS SPM customers, this is by improving the quality of service provided to customers, with the aim of good service, a good relationship will also be built between BPRS SPM and customers thereby creating loyal customers. and feel satisfied
Implementasi Analisis SWOT Strategi Pemasaran Produk BSI Griya di Bank Syariah Indonesia KCP Jepara
Full text linkThis research analyzes the marketing strategy for BSI Griya products at Bank Syariah Indonesia KCP Jepara using SWOT analysis. The results show that the product's main strengths are its usury-free sharia financing system and excellent service, while its weaknesses lie in the lack of promotion and strict financing procedures. Opportunities that can be exploited include high demand for housing and trends in sharia products, while the main threats come from competition with other banks and fluctuating economic conditions. It is hoped that implementing the right strategy can increase BSI Griya's market share and meet the needs of the Jepara community for sharia-based home ownership financing products
Optimizing Arabic Language Learning at MAN 1 Ponorogo Through the Flipped Classroom Approach
Full text linkThe aim of this study is to find out how using a flipped classroom approach can help students at MAN 1 Ponorogo learn Arabic better. The study uses a qualitative approach to case studies. Data is collected through in-depth interviews with teachers and students, observations in the classroom, and analysis of related documents. Thematic analysis is used to find the main patterns and themes. Study results show that a flipped classroom approach can improve student interaction and participation in Arabic learning. Students are more active in class discussion and are better prepared to take lessons after studying the material independently at home. The teacher also said that students were more confident and motivated to use Arabic. The study found that the flipped classroom approach could be used effectively to teach Arabic at MAN 1 Ponorogo. This method not only improves students' understanding and skills, but also increases their desire to participate actively in learning
KURIKULUM MERDEKA: PERAN GURU PAI DALAM MEMBENTUK KARAKTER SISWA DI ERA DIGITAL
Full text linkThe freedom of teachers and students is the essence of self-oriented learning, capable of producing high-quality education, internationally recognised. In teaching learning activities, the role of the teacher is no longer the primary medium of instruction. Students can now quickly retrieve knowledge from a variety of media and learning resources that grow with technological developments, whether in terms of IT-based learning or other forms of communication. This research takes a qualitative approach, using library research methods to gather previous research data sources with correlation. Access to initiation data sources in Google Scholar, as well as other research related articles. The findings highlight the importance of PAI teacher competence in the independent curriculum learning process in the digital age. Given that Islamic education contains a large amount of material that is important to students, such as the Quran Hadith, Fiqih, and Akidah Akhlak, a PAI teacher should use digital media, social media, and search engines to find relevant material, as well as support the PAI learning process in an independent curriculum in the digital age
ANALYSIS OF NEGERI 5 MENARA MOVIE BASED ON ISLAMIC PERSPECTIVE (A LITERATURE STUDY)
Full text linkThis study aims to analyze the film Negeri 5 Menara from an Islamic perspective using a literature review approach. The film, adapted from Ahmad Fuadi's novel, portrays an educational journey in a pesantren (Islamic boarding school) setting, rich with Islamic values. The research focuses on identifying and interpreting the representation of Islamic teachings, such as faith, ethics, Islamic brotherhood (ukhuwah Islamiyah), and the spirit of seeking knowledge. The method employed is content analysis, exploring Islamic themes embedded in the narrative, dialogues, and character development. The findings reveal that Negeri 5 Menara consistently reflects Islamic values, particularly in promoting education, spiritual growth, and interpersonal relationships. The film successfully conveys the universal message of Islam in a way that resonates with modern life. This research is expected to contribute to the development of Islamic studies in popular culture and serve as a reference for future studies in similar fields
PELATIHAN JURNALISTIK, DESAIN GRAFIS DAN BROADCASTING SEBAGAI UPAYA PENGEMBANGAN KOMPETENSI LITERASI DIGITAL PESERTA DIDIK
Full text linkThis community service activity aims to foster financial literacy from an early age through the Smart Money Kids program, which focuses on developing thrifty and wise character traits in managing the pocket money of elementary school children. Children's low awareness of the importance of saving and managing finances is a problem that is often encountered in primary education, especially in rural areas. The methods used in this activity included initial observation, interactive counseling, educational games (financial games), and practical guidance on managing pocket money through simple economic simulations. A participatory approach was used to get children actively involved and help them understand the concept of the value of money, needs versus wants, and the importance of saving. The results of the activity showed an increase in children's understanding of basic financial concepts and a change in behavior towards wiser money management. In addition, the involvement of teachers and parents helped reinforce the sustainability of thriftiness in children's daily lives. The Smart Money Kids program proved to be effective as a character-based financial literacy learning model that can be widely implemented in primary education institutions
DETERMINASI NILAI MODERASI DALAM KELUARGA MELALUI PROGRAM GERAKAN KELUARGA MASLAHAH NAHDLATUL ULAMA` (GKMNU) DI PAMEKASAN MADURA.
Full text linkAbstract: The value of religious moderation is a determinant of harmonious family life, creating a moderate mindset. Through the Maslahah Nahdlatul Ulama Family Movement (GKMNU) program, it is hoped that this program will be able to create a family that is in accordance with the commandments of the Islamic religion. This research confirms the value of moderation in the family as an impact of GKMNU in Pamekasan Regency, while ensuring the effectiveness of the program. This research uses qualitative methods with case studies as the approach. The results of the research show that the Value of Religious Moderation appears to be felt after the GKMNU campaign carried out by the Ansor Youth Movement. The Maslahah Nahdlatul Ulama Family Movement has been very effective in forming a family life that is moderate and in accordance with religious commands in the context of family problems