Revista Científica Arbitrada de Investigación en Comunicación, Marketing y Empresa
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Impactos de las actividades turísticas sobre la fauna silvestre en el Ecuador
Get PDFThe purpose of this research work is to determine the impacts caused by tourist activities on wildlife in Ecuador. Tourism in the country is an activity that has seen constant growth in recent years due to the high demand of domestic and foreign tourists to visit the main tourist attractions of the territory delighting nature and wildlife. The present investigation reveals those impacts of tourist activities and their affectation on wildlife. Likewise, it is pertinent and relevant to carry out this study because Ecuador is the eighth country with the greatest biodiversity worldwide, so nature tourism and ecotourism are types of tourism to which tourists resort to the exploitation of fauna. Wild causing serious damage to ecosystems. Added to this, this work aims to reach coherent and relevant conclusions in order to transmit greater awareness and sensitization of the situation of wild species in Ecuador and that most of them are at risk of extinction.
Keywords: Ecuador, impacts, tourism activities, wildlife, tourism, nature tourism, ecotourism, ecotourism, sustainable tourism, protected areas.El presente trabajo de investigación tiene como propósito determinar los impactos que causan las actividades turistas sobre la fauna silvestre en el Ecuador. El turismo en el país es una actividad que se ha visto en constante crecimiento durante los últimos años debido a la alta demanda de turistas nacionales y extranjeros que visitan los principales atractivos turísticos del territorio deleitando la naturaleza y la fauna silvestre. La presente investigación pone en manifiesto aquellos impactos de las actividades turísticas y su afectación en la fauna silvestre. Asimismo, es pertinente y relevante realizar este estudio debido a que Ecuador es el octavo país con mayor biodiversidad a nivel mundial, por lo que el turismo de naturaleza y el ecoturismo son tipos de turismo a los cuales los turistas recurren a la explotación de la fauna silvestre generando graves daños a los ecosistemas. Sumado a esto, este trabajo pretende llegar a conclusiones coherentes y pertinentes para poder transmitir una mayor concientización y sensibilización de la situación que viven las especies silvestres en el Ecuador y que en su mayoría están en riesgo de extinción.
Palabras claves: Ecuador, impactos, actividades turísticas, fauna silvestre, turismo, turismo de naturaleza, ecoturismo, turismo sostenible, áreas protegidas.
ABSTRACT
The purpose of this research work is to determine the impacts caused by tourist activities on wildlife in Ecuador. Tourism in the country is an activity that has seen constant growth in recent years due to the high demand of domestic and foreign tourists to visit the main tourist attractions of the territory delighting nature and wildlife. The present investigation reveals those impacts of tourist activities and their affectation on wildlife. Likewise, it is pertinent and relevant to carry out this study because Ecuador is the eighth country with the greatest biodiversity worldwide, so nature tourism and ecotourism are types of tourism to which tourists resort to the exploitation of fauna. Wild causing serious damage to ecosystems. Added to this, this work aims to reach coherent and relevant conclusions in order to transmit greater awareness and sensitization of the situation of wild species in Ecuador and that most of them are at risk of extinction.
Keywords: Ecuador, impacts, tourism activities, wildlife, tourism, nature tourism, ecotourism, ecotourism, sustainable tourism, protected areas.
Información del manuscrito:Fecha de recepción: 06 de abril de 2023.Fecha de aceptación: 29 de junio de 2023.Fecha de publicación: 10 de julio de 2023
Administración educativa: Intervención educativa y su vínculo con la educación inclusiva
Get PDFThe involvement that educational managers have in planning the improvement of the teaching-learning process is important, and there are many topics that are not discussed, because they seem tacit in the life of the teacher, among them that there is no inclusive education, if there is no a directive intervention in education. The main objective of the research was to know the impact that exists in the relationship between Educational Intervention and Inclusive Education, and if this achieves a successful inclusive education. A correlational study was carried out, under a non-experimental design, within a cross-sectional period of time. The population that was taken was teachers, who were studying a master's degree in educational administration and who belong to the provinces of the Ecuadorian coast. Among the conclusions, it was found that the variables do have important implications for educational planning and practice, but that they have not been fully developed, this is evident from a positive correlation greater than 0,5.
Keywords: inclusive education, educational intervention, educational administration, teacher development.La implicación que tienen los gestores educativos en la planificación de la mejora del proceso enseñanza aprendizaje es importante, y hay muchos temas que no se discuten, porque parecen tácitos en la vida del docente, entre ellos que no existe una educación inclusiva, si no hay una intervención directiva de la educación. La investigación tuvo como objetivo principal, el conocer el impacto que existe en la relación entre Intervención Educativa y Educación Inclusiva, y si esto logra una educación inclusiva exitosa. Se hizo un estudio correlacional, bajo un diseño no experimental, dentro de un período transversal de tiempo. La población que se tomó fue de docentes, que estudiaban una maestría en administración educativa y que pertenecen a las provincias de la costa ecuatoriana. Entre las conclusiones se encontró que las variables si tienen implicaciones importantes para la planificación y la práctica educativa, pero que no se han desarrollado en su totalidad, esto se desprende de una correlación positiva y mayor al 0,5.
Palabras claves: educación inclusiva, intervención educativa, administración educativa, desarrollo docente.
ABSTRACT
The involvement that educational managers have in planning the improvement of the teaching-learning process is important, and there are many topics that are not discussed, because they seem tacit in the life of the teacher, among them that there is no inclusive education, if there is no a directive intervention in education. The main objective of the research was to know the impact that exists in the relationship between Educational Intervention and Inclusive Education, and if this achieves a successful inclusive education. A correlational study was carried out, under a non-experimental design, within a cross-sectional period of time. The population that was taken was teachers, who were studying a master's degree in educational administration and who belong to the provinces of the Ecuadorian coast. Among the conclusions, it was found that the variables do have important implications for educational planning and practice, but that they have not been fully developed, this is evident from a positive correlation greater than 0,5.
Keywords: inclusive education, educational intervention, educational administration, teacher development.
Información del manuscrito:Fecha de recepción: 06 de abril de 2023.Fecha de aceptación: 29 de junio de 2023.Fecha de publicación: 10 de julio de 2023
Coberturas Periodísticas: Difusión de información durante la programación de noticias de Radio Fragata 96.1 FM
Get PDFThe present study analyzes the journalistic coverage that the news programming of Radio Fragata 96.1 FM has, as a method of good management for the development of the medium. To achieve the purpose it is necessary to know strengths and weaknesses within the radio environment. The methodology developed in the present study is the qualitative approach to answer the question posed in the study, the field research is directed to the automation of the problem, in which the instrument of observation sheets and structured interview was used, at be applied, its results established that by having its own style of dissemination of information, it allows to obtain a good acceptance from its audience and in this way it is concluded that the analysis of journalistic coverage allows to generate a great contribution for the development and good functioning of radio media, however, certain strategies must be applied to broadcast a good expansion of information with new technological tools.
Keywords: Journalistic coverage, News information, News programming, Communication.El presente estudio analiza las coberturas periodísticas que tiene la programación noticiosa de Radio Fragata 96.1 FM, como método de un buen manejo para el desarrollo del medio. Para lograr el propósito es necesario conocer fortalezas y debilidades dentro del medio radial. La metodología desarrollada en el presente estudio es el enfoque cualitativo para dar respuesta a la interrogante planteada en el estudio, la investigación de campo se direcciona a la automatización del problema, en el cual se utilizó el instrumento de fichas de observación y entrevista estructurada, al ser aplicadas, sus resultados establecieron que al tener un estilo propio de difusión de información, permite obtener una buena aceptación de parte de su audiencia y de esta manera se llega a la conclusión que el análisis de las coberturas periodísticas permiten generar gran aporte para el desarrollo y buen funcionamiento de medios radiales, no obstante, se debe aplicar ciertas estrategias para emitir una buena expansión información con nuevas herramientas tecnológicas.
Palabras claves: Coberturas periodísticas, Información noticiosa, Programación de noticias, Comunicación.
ABSTRACT
The present study analyzes the journalistic coverage that the news programming of Radio Fragata 96.1 FM has, as a method of good management for the development of the medium. To achieve the purpose it is necessary to know strengths and weaknesses within the radio environment. The methodology developed in the present study is the qualitative approach to answer the question posed in the study, the field research is directed to the automation of the problem, in which the instrument of observation sheets and structured interview was used, at be applied, its results established that by having its own style of dissemination of information, it allows to obtain a good acceptance from its audience and in this way it is concluded that the analysis of journalistic coverage allows to generate a great contribution for the development and good functioning of radio media, however, certain strategies must be applied to broadcast a good expansion of information with new technological tools.
Keywords: Journalistic coverage, News information, News programming, Communication.
Información del manuscrito:Fecha de recepción: 25 de abril de 2022.Fecha de aceptación: 10 de junio de 2022.Fecha de publicación: 09 de julio de 2022
Verificación de los hechos: Aplicación metodológica en el medio de comunicación El Bacán
Get PDFThe verification of the facts or fact-checking is a practice immersed in journalism that aims to offer quality information to users, this despite the fact that fact-checking is currently presented as a new ecosystem of the profession, However, this research focuses on analyzing the application of data verification in the digital media El Bacán. The objective was to identify the process of productive routines in said environment. The study was supported by a qualitative approach, under a results triangulation technique given by the theoretical analysis of several authors, an interview with the polyfunctional director of the medium and consultations with communication specialists. This comparison of the data collected allowed to identify that the verification process involved in the El Bacán communication medium closely resembles what the authors propose, however, it concludes that as it is a communication medium that does not have professionals for the construction of the news, there is the possibility that they make journalistic errors, both in the production and in the treatment and verification of the information.
Keywords: Fact-checking, productive routines, editorial filters, infodemic.La verificación de los hechos o fact-checking es una práctica inmersa en el periodismo que tiene como objetivo ofrecer información de calidad a los usuarios, esto a pesar de que en la actualidad el fact-checking se presenta como un nuevo ecosistema de la profesión, sin embargo, esta investigación se centra en analizar la aplicación de la verificación de datos en el medio de comunicación digital El Bacán. El objetivo fue identificar el proceso de rutinas productivas en dicho medio. El estudio se apoyó en un enfoque cualitativo, bajo una técnica de triangulación de resultados dada por el análisis teórico de varios autores, una entrevista con el director polifuncional del medio y consultas con especialistas en comunicación. Esta comparación de los datos recolectados permitió identificar que el proceso de verificación involucrado en el medio de comunicación de El Bacán se asemeja mucho a lo que proponen los autores, sin embargo, concluye que al ser un medio de comunicación que no cuenta con profesionales para la construcción de la noticia, existe la posibilidad de que cometan errores periodísticos, tanto en la producción como en el tratamiento y verificación de la información.
Palabras claves: Verificación de hechos, rutinas productivas, filtros editoriales.
ABSTRACT
The verification of the facts or fact-checking is a practice immersed in journalism that aims to offer quality information to users, this despite the fact that fact-checking is currently presented as a new ecosystem of the profession, However, this research focuses on analyzing the application of data verification in the digital media El Bacán. The objective was to identify the process of productive routines in said environment. The study was supported by a qualitative approach, under a results triangulation technique given by the theoretical analysis of several authors, an interview with the polyfunctional director of the medium and consultations with communication specialists. This comparison of the data collected allowed to identify that the verification process involved in the El Bacán communication medium closely resembles what the authors propose, however, it concludes that as it is a communication medium that does not have professionals for the construction of the news, there is the possibility that they make journalistic errors, both in the production and in the treatment and verification of the information.
Keywords: Fact-checking, productive routines, editorial filters, infodemic.
Información del manuscrito:Fecha de recepción: 01 de diciembre de 2021.Fecha de aceptación: 27 de diciembre de 2021.Fecha de publicación: 06 de enero de 2022
Normas internacionales de contabilidad e información financiera y la rentabilidad en las Pymes. MIPRO Manta
Get PDFSMEs in Latin America and the world, represent being the important actors not only for the growth but also for the development of the countries and mainly of the so-called third world or developing countries; These productive units have the characteristics of being heterogeneous as well as flexible in their access to markets, good practices, sources of financing, technologies and human talent, as well as being linked vertically and horizontally with other similar ones; however, many times these factors have affected their productivity, coverage, decision-making and growth potential, due to their low profit generation and therefore profitability. In this way, knowledge about the economic activities of SMEs, the application of accounting tools and their effects on their profitability, through the interaction of people and social groups in a natural ecosystem, becomes important. To this end, the provision of resources to adopt and acquire appropriate technologies is essential.
Keywords: SMEs, accounting, financial information, profitability.Las Pymes en Latinoamérica y el mundo, representan ser las actoras importantes no solo para el crecimiento sino para el desarrollo de los países y principalmente de los llamados del tercer mundo o en vías del desarrollo; estas unidades productivas tienen características de ser heterogéneas así como flexibles en su acceso a mercados, buenas prácticas, fuentes de financiamiento, tecnologías y talento humano, como también, se vinculan en forma vertical y horizontal con otras similares; sin embargo, muchas veces estos factores han afectado su productividad, cobertura, toma de decisiones y poco posicionamiento financiero y económico, debido a su bajas ventas, utilidades y rentabilidad. De esta manera, cobra importancia el conocimiento sobre las actividades económicas de las Pymes, la aplicación de normas contables (NIIF) y sus efectos en la rentabilidad de éstas, a través de la interacción de las personas y los grupos sociales en un ecosistema natural. Para este fin, se aplicaron datos e información de los estados financieros de las Pymes registradas en entidades de control del Ecuador, determinando que su aplicación permite posicionarse desde lo económico y financiero en el mercado empresarial teniendo a disposición, recursos, adoptar nuevas tecnologías, Good Will y por ende credibilidad.
Palabras claves: Pymes, contabilidad, información financiera, rentabilidad.
ABSTRACT
SMEs in Latin America and the world, represent being the important actors not only for the growth but also for the development of the countries and mainly of the so-called third world or developing countries; These productive units have the characteristics of being heterogeneous as well as flexible in their access to markets, good practices, sources of financing, technologies and human talent, as well as being linked vertically and horizontally with other similar ones; however, many times these factors have affected their productivity, coverage, decision-making and growth potential, due to their low profit generation and therefore profitability. In this way, knowledge about the economic activities of SMEs, the application of accounting tools and their effects on their profitability, through the interaction of people and social groups in a natural ecosystem, becomes important. To this end, the provision of resources to adopt and acquire appropriate technologies is essential.
Keywords: SMEs, accounting, financial information, profitability.
Información del manuscrito:Fecha de recepción: 04 de febrero de 2022.Fecha de aceptación: 01 de abril de 2022.Fecha de publicación: 07 de abril de 2022
Comunicación de Crisis: Gestión de la Comunicacional Organizacional en el GAD del cantón Santa Elena, durante la emergencia sanitaria
Get PDFRisk communication is a process that affects the reputation of institutions and has been increasing over time due to the rise of technologies. This communication in government institutions is extremely important to deal with risk events, such as public health emergencies, in this case COVID-19, which has marked a before and after on a global scale. To comply with this investigation, it was proposed to describe the management of crisis communication as a resource of the organization for the management of information and dissemination of the COVID-19 health emergency in the Santa Elena GAD. The methodology used was qualitative-descriptive, the interview, comparison sheet and observation were developed as information gathering tools. The results highlight the mistakes in the management of organizational communication, but at the same time, they establish the behaviors to be considered to produce assertive communication messages that contribute to the solution of problems.
Keywords: risk communication, organizational, external communication, government institution.La comunicación de crisis es un proceso que afecta a la reputación de las instituciones y se ha venido incrementando a través del tiempo debido al auge de las tecnologías. Esta comunicación en las instituciones gubernamentales es de suma importancia para tratar eventos de riesgos, tales como las emergencias de salud pública, en este caso el COVID-19, que ha marcado un antes y un después a escala global. Con la finalidad del cumplimiento de esta investigación se planteó, describir la gestión de la comunicación de crisis como un recurso de la organización para el manejo de la información y difusión de la emergencia sanitaria COVID-19 en el GAD Santa Elena. La metodología empleada fue cualitativa-descriptiva, se desarrolla la entrevista, ficha de cotejo y observación como herramientas de recolección de información. Los resultados destacan los desaciertos de la gestión de la comunicación organizacional, pero a la vez, establecen los criterios a ser considerados para producir mensajes de comunicación asertiva que coadyuve a la solución de problemas.
Palabras claves: comunicación de crisis, comunicación organizacional, comunicación externa, institución gubernamental.
ABSTRACT
Risk communication is a process that affects the reputation of institutions and has been increasing over time due to the rise of technologies. This communication in government institutions is extremely important to deal with risk events, such as public health emergencies, in this case COVID-19, which has marked a before and after on a global scale. To comply with this investigation, it was proposed to describe the management of crisis communication as a resource of the organization for the management of information and dissemination of the COVID-19 health emergency in the Santa Elena GAD. The methodology used was qualitative-descriptive, the interview, comparison sheet and observation were developed as information gathering tools. The results highlight the mistakes in the management of organizational communication, but at the same time, they establish the behaviors to be considered to produce assertive communication messages that contribute to the solution of problems.
Keywords: risk communication, organizational, external communication, government institution.
Información del manuscrito:Fecha de recepción: 01 de diciembre de 2021.Fecha de aceptación: 27 de diciembre de 2021.Fecha de publicación: 06 de enero de 2022
Durabilidad de la Mortadella Novel como contribución a la seguridad alimentaria local
Get PDFThis research was carried out at the "Álvaro Barba Machado" Base Business Unit, in the municipality of Colombia, belonging to the Las Tunas Meat Company. The objective of the same was: Estimate the lifetime of the Mortadella Novel that occurs in the Alvaro Barba Machado Meat Complex as a contribution to local food security. Five samples of the Mortadella Novel CRD 22 - CCD 33 product, lot 6 were evaluated, which was done at 7, 10, 14, 17 and 20 days after the production of mortadella. To determine the shelf life of the product, the direct method was applied, through the analysis of the physical-chemical, microbiological and sensory results applied to it, as established by NRIAL 189: 03 and the results were within the norm. An analysis of variance was performed for the chemical-physical results, and no significant differences were found between the lots analyzed. Through the sensory and chemical - physical results, a turning point was detected in them at 14 days after the Mortadella Novel was produced, so it was estimated as the lifetime of this product.
Keywords: mortadella, shelf life, durability, local food security.La presente investigación se realizó en la Unidad Empresarial de Base "Álvaro Barba Machado", del municipio Colombia, perteneciente a la Empresa Cárnica de Las Tunas. El objetivo de la misma fue: Estimar el tiempo de vida útil de la Mortadella Novel que se produce en el Combinado cárnico Álvaro Barba Machado como contribución a la seguridad alimentaria local. Se evaluaron cinco muestras del producto Mortadella Novel CRD 22 - CCD 33, lote 6, lo que se realizó a los 7, 10, 14, 17 y 20 días después de producida la mortadella. Para determinar la vida útil del producto se aplicó el método directo, a través del análisis de los resultados físico-químicos, microbiológicos y sensoriales aplicados al mismo, según lo establecido por la NRIAL 189:03 y los resultados se encontraron dentro de norma. Se realizó un análisis de varianza para los resultados químico-físicos, y no se encontraron diferencias significativas entre los lotes analizados. A través de los resultados sensoriales y químico - físicos, se detectó un punto de viraje en los mismos a los 14 días después de producida la Mortadella Novel, por lo que se estimó este, como el tiempo de vida útil para este producto.
Palabras claves: mortadella, vida útil, durabilidad, seguridad alimentaria local.
ABSTRACT
This research was carried out at the "Álvaro Barba Machado" Base Business Unit, in the municipality of Colombia, belonging to the Las Tunas Meat Company. The objective of the same was: Estimate the lifetime of the Mortadella Novel that occurs in the Alvaro Barba Machado Meat Complex as a contribution to local food security. Five samples of the Mortadella Novel CRD 22 - CCD 33 product, lot 6 were evaluated, which was done at 7, 10, 14, 17 and 20 days after the production of mortadella. To determine the shelf life of the product, the direct method was applied, through the analysis of the physical-chemical, microbiological and sensory results applied to it, as established by NRIAL 189: 03 and the results were within the norm. An analysis of variance was performed for the chemical-physical results, and no significant differences were found between the lots analyzed. Through the sensory and chemical - physical results, a turning point was detected in them at 14 days after the Mortadella Novel was produced, so it was estimated as the lifetime of this product.
Keywords: mortadella, shelf life, durability, local food security.
Información del manuscrito:Fecha de recepción: 01 de diciembre de 2021.Fecha de aceptación: 27 de diciembre de 2021.Fecha de publicación: 06 de enero de 2022
Competitividad empresarial y desarrollo de mercado turístico
Get PDFBusiness success is motivated by the combination of internal factors, such as leadership, strategy and external, related to the motivation of the industry, national elements and the global context, the decision on the development of the market. Travel, to combine the optimal results of these results leads to a prosperous business. Modern integration processes on the transformation of the economy cause the use of modern business management methods. One of the main management tools for tourism development is based mainly on strategic management. Strategic management activities aimed at providing a solid strategic line that provides long-term durability of companies in unstable conditions. To increase the competitiveness of national tourism agencies in the international tourism market, a proposal for associations of tourism organizations should be developed, as well as proposals and recommendations for cooperation in the field of tourism.
Keywords: tourism, business, development, competitiveness, industry.El éxito empresarial está motivado por la combinación de factores internos, como el liderazgo, la estrategia y el exterior, relacionados con la motivación de la industria, los elementos nacionales y el contexto global, la decisión sobre el desarrollo del mercado. Los viajes, para combinar los resultados óptimos de estos resultados conduce a un negocio próspero. Los procesos de integración moderna sobre la transformación de la economía causan el uso de métodos de gestión empresarial modernos. Una de las principales herramientas de gestión del desarrollo turístico se basa principalmente en la gestión estratégica. Actividades de gestión estratégica destinadas a proporcionar una línea estratégica sólida que proporciona una durabilidad a largo plazo de las empresas en condiciones inestables. Para aumentar la competitividad de las agencias nacionales de turismo en el mercado internacional de turismo, se debe desarrollar una propuesta de asociaciones de organizaciones turísticas, así como propuestas y recomendaciones para la cooperación en el campo del turismo.
Palabras claves: turismo, empresa, desarrollo, competitividad, industria.
ABSTRACT
Business success is motivated by the combination of internal factors, such as leadership, strategy and external, related to the motivation of the industry, national elements and the global context, the decision on the development of the market. Travel, to combine the optimal results of these results leads to a prosperous business. Modern integration processes on the transformation of the economy cause the use of modern business management methods. One of the main management tools for tourism development is based mainly on strategic management. Strategic management activities aimed at providing a solid strategic line that provides long-term durability of companies in unstable conditions. To increase the competitiveness of national tourism agencies in the international tourism market, a proposal for associations of tourism organizations should be developed, as well as proposals and recommendations for cooperation in the field of tourism.
Keywords: tourism, business, development, competitiveness, industry.
Información del manuscrito:Fecha de recepción: 05 de noviembre de 2021.Fecha de aceptación: 27 de diciembre de 2021.Fecha de publicación: 06 de enero de 2022
Comunicación oral: Dominio escénico de los estudiantes de la Carrera de Comunicación de la UPSE
Get PDFOral communication has an important focus on the process of academic formation of communication students, a means that allows to safely express and transmit an effective message, while maintaining good command of the stage. The article aims to determine the way in which oral communication affects the scenic domain of students of basic training of the Communication Career of the UPSE, the research was descriptive using the non-experimental cross-sectional design, the methodology had Using a quantitative-qualitative approach, the population involved in this research was a total of 494 students, with a non-probabilistic examinee for convenience, determining a sample of 216 students from the population. The technique and instrument used to obtain information is the survey and an interview, the results determine that oral communication is important in the training process to improve students' skills, discover confidence to be able to express themselves and control fear scenic. Recommending the implementation of oratory techniques and tactics in students of basic training, helping to perfect the scenic domain and counteract communication barriers so that future communicators can develop and express themselves without any limitation.
Keywords: oral communication, scenic domain, express, to transmit, security, students.La comunicación oral tiene un enfoque importante en el proceso de formación académica de los estudiantes de comunicación, medio que permite expresar y transmitir con seguridad un mensaje eficaz, manteniendo un manejo y buen dominio escénico. El artículo tiene como objetivo determinar la forma en que la comunicación oral, incide en el dominio escénico de los estudiantes de formación básica de la Carrera de Comunicación de la UPSE, la investigación fue descriptiva usando el diseño no experimental de corte transversal, la metodología tuvo un enfoque cuanti-cualitativo, la población involucrada en esta investigación fue un total de 494 estudiantes, con un muestreo no probabilístico por conveniencia, determinando una muestra de 216 estudiantes de la población. La técnica e instrumento que se emplean para la obtención de información, es la encuesta y una entrevista, los resultados determinan que la comunicación oral es importante en proceso de formación para mejorar las habilidades de los estudiantes, generando confianza para poder expresarse y controlar el miedo escénico. Recomendando la implementación de técnicas y tácticas de oratoria en los estudiantes de formación básica, ayudando a perfeccionar el dominio escénico y contrarrestar las barreras comunicativas para que los futuros comunicadores puedan desenvolverse y expresarse sin ninguna limitante.
Palabras claves: comunicación oral, dominio escénico, expresar, transmitir, seguridad, estudiantes.
ABSTRACT
Oral communication has an important focus on the process of academic formation of communication students, a means that allows to safely express and transmit an effective message, while maintaining good command of the stage. The article aims to determine the way in which oral communication affects the scenic domain of students of basic training of the Communication Career of the UPSE, the research was descriptive using the non-experimental cross-sectional design, the methodology had Using a quantitative-qualitative approach, the population involved in this research was a total of 494 students, with a non-probabilistic examinee for convenience, determining a sample of 216 students from the population. The technique and instrument used to obtain information is the survey and an interview, the results determine that oral communication is important in the training process to improve students' skills, discover confidence to be able to express themselves and control fear scenic. Recommending the implementation of oratory techniques and tactics in students of basic training, helping to perfect the scenic domain and counteract communication barriers so that future communicators can develop and express themselves without any limitation.
Keywords: oral communication, scenic domain, express, to transmit, security, students.
Información del manuscrito:Fecha de recepción: 01 de diciembre de 2021.Fecha de aceptación: 27 de diciembre de 2021.Fecha de publicación: 06 de enero de 2022
Herramientas tecnológicas en el sistema sincrónico y asincrónico en los estudiantes de la Carrera de Comunicación de la Universidad Estatal Península de Santa Elena
Get PDFThe present research work consisted of demonstrating the importance of the technological tools in the synchronous and asynchronous system in the students of the communication career of the Peninsula State University of Santa Elena, in it, data were collected that favor the analysis of the applications that contribute in the academic process of the students during the Covid-19 pandemic. Therefore, the mixed approach methodology was employed, involving a set of techniques within the research that include quantitative and qualitative data. Based on the data obtained, it is evident that the technological tools were created as a means of communication for the exchange of information, in addition to allowing the reading and downloading of documents, as well as the downloading of applications such as Canva, Adobe Photoshop, among others. Despite the similarities between the laptop or desktop and the smartphone, the installed applications do not have the same capacity or storage. However, they are a set of significant tools within the education of students for learning and knowledge during the synchronous and asynchronous process. In view of the above, it is pertinent to emphasize that not all students in the different semesters of the communications program have access to a device with sufficient capacity to process the information required by teachers.
Keywords: Technological tools, synchronous and asynchronous system, education.El presente trabajo de investigación consistió en demostrar la importancia que contiene las herramientas tecnológicas en el sistema sincrónico y asincrónico en los estudiantes de la carrera de comunicación de la Universidad Estatal Península de Santa Elena, en él se recolectaron datos que favorecen el análisis de las aplicaciones que contribuyen en el proceso académico de los estudiantes durante la pandemia del Covid-19. Por lo tanto, se empleó la metodología de enfoque mixto, que involucran un conjunto de técnicas dentro de la investigación que incluyen datos cuantitativos y cualitativos. En base a los datos obtenidos se evidencia que las herramientas tecnológicas fueron creadas como medio de comunicación para el intercambio de información, además de permitir leer y descargar documentos como también permite la descargar de aplicaciones como Canva, Adobe Photoshop, entre otros. A pesar de las similitudes que tiene el escritorio portátil u ordenador de mesa y el smartphone las aplicaciones instaladas no contienen la misma capacidad o almacenamiento. Sin embargo, son un conjunto de instrumentos significativos dentro de la educación de los estudiantes para el aprendizaje y el conocimiento durante el proceso sincrónico y asincrónico. Ante lo mencionado, es pertinente destacar que no todos los alumnados de los diferentes semestres de la carrea de comunicaciones tienen acceso a un dispositivo con la capacidad suficiente para procesar la información requerida por los docentes.
Palabras claves: Herramientas tecnológicas, sistema sincrónico y asincrónico, educación.
ABSTRACT
The present research work consisted of demonstrating the importance of the technological tools in the synchronous and asynchronous system in the students of the communication career of the Peninsula State University of Santa Elena, in it, data were collected that favor the analysis of the applications that contribute in the academic process of the students during the Covid-19 pandemic. Therefore, the mixed approach methodology was employed, involving a set of techniques within the research that include quantitative and qualitative data. Based on the data obtained, it is evident that the technological tools were created as a means of communication for the exchange of information, in addition to allowing the reading and downloading of documents, as well as the downloading of applications such as Canva, Adobe Photoshop, among others. Despite the similarities between the laptop or desktop and the smartphone, the installed applications do not have the same capacity or storage. However, they are a set of significant tools within the education of students for learning and knowledge during the synchronous and asynchronous process. In view of the above, it is pertinent to emphasize that not all students in the different semesters of the communications program have access to a device with sufficient capacity to process the information required by teachers.
Keywords: Technological tools, synchronous and asynchronous system, education.
Información del manuscrito:Fecha de recepción: 03 de junio de 2022.Fecha de aceptación: 24 de agosto de 2022.Fecha de publicación: 16 de septiembre de 2022