Revista Científica Arbitrada de Investigación en Comunicación, Marketing y Empresa
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Marketing de experiencias y estrategias digitales de comunicación: Artículo de investigación
No full textToday, with the rise of the internet and the digital age, companies have the duty to adapt their strategies and methodological systems of commerce to create and maintain competitiveness in existing markets. In this contextual framework, experience marketing is one of the forms of contemporary marketing that seeks to create dependence through a certain product or service in consumers, offering empirical resources to create preferences in consumers of a brand with respect to another brand. Experience marketing, being one of the many existing forms of relationship marketing, has been modified by companies to be easily transmitted to consumers through digital communication strategies in digital environments, as in the case of websites, social networks etc.
Keywords: digital age, strategies, marketing, consumers.Hoy por hoy, con el auge del internet y de la era digital, las empresas tienen el deber de adaptar sus estrategias y sistemas metodológicos de comercio para lograr crear y mantener la competitividad en los mercados existentes. En este marco contextual, El marketing de experiencias es una de las formas del marketing contemporáneo que busca crear dependencia a través de determinado producto o servicio en los consumidores, ofreciendo recursos empíricos para crear preferencias en los consumidores de una marca con respecto a otra marca. El marketing de experiencias, siendo una de las tantas formas existentes del marketing relacional, ha sido modificado por las empresas para ser fácilmente transmitido a los consumidores a través de estrategias de comunicación digital en entornos digitales, como en el caso de los sitios web, redes sociales etc.
Palabras claves: era digital, estrategias, marketing, consumidores.
ABSTRACT
Today, with the rise of the internet and the digital age, companies have the duty to adapt their strategies and methodological systems of commerce to create and maintain competitiveness in existing markets. In this contextual framework, experience marketing is one of the forms of contemporary marketing that seeks to create dependence through a certain product or service in consumers, offering empirical resources to create preferences in consumers of a brand with respect to another brand. Experience marketing, being one of the many existing forms of relationship marketing, has been modified by companies to be easily transmitted to consumers through digital communication strategies in digital environments, as in the case of websites, social networks etc.
Keywords: digital age, strategies, marketing, consumers.
Información del manuscrito:Fecha de recepción: 17 de abril de 2018.Fecha de aceptación: 05 de julio de 2018.Fecha de publicación: 10 de julio de 2018
Facebook empresarial y promoción emprendedora para nuevos segmentos de mercado: Artículo de investigación
No full textOver the years the need to search for more products has led to the creation of tools that make it easier to publicize a product such as Facebook for business purposes, the proper use of the social network is often the necessary impulse to small and medium-sized companies, Latin America have undergone changes when generating products and governments little by little are beginning to be interested in supporting the creation of companies with unique and remarkable ideas, however, this change has not been globalized at the Latin American level and impediments remain that mitigate and eradicate hundreds of potentially good ideas.
Keywords: Latin American market, cocoa, world production, export, prices, quality. Con el paso de los años la necesidad de buscar más productos ha llevado a la creación de herramientas que facilitan dar a conocer un producto como es el caso de Facebook con fines empresariales, el buen uso de la red social muchas veces es el impulso necesario para pequeñas y medianas empresas, Latinoamérica ha sufrido cambios al momento de generar productos y los gobiernos de a poco se comienzan a interesar en brindar apoyo a la creación de empresas con ideas únicas y destacables, sin embargo, este cambio no se ha globalizado a nivel latinoamericano y siguen existiendo impedimentos que mitigan y erradican cientos de ideas potencialmente buenas.
Palabras claves: Facebook, empresas, herramientas tecnológicas.
ABSTRACT
Over the years the need to search for more products has led to the creation of tools that make it easier to publicize a product such as Facebook for business purposes, the proper use of the social network is often the necessary impulse to small and medium-sized companies, Latin America have undergone changes when generating products and governments little by little are beginning to be interested in supporting the creation of companies with unique and remarkable ideas, however, this change has not been globalized at the Latin American level and impediments remain that mitigate and eradicate hundreds of potentially good ideas.
Keywords:Facebook, companies, technological tools.
Información del manuscrito:Fecha de recepción: 21 de noviembre de 2017.Fecha de aceptación: 09 de enero de 2018.Fecha de publicación: 10 de enero de 2018
Negociación de cacao y mercado Latinoamericano: Artículo de investigación
No full textIn recent years, the way of marketing cocoa has changed, which has made a radical change in the production of raw materials and the economy of several countries that commercialize cocoa productively for the consumption of its inhabitants and we are one of the main cocoa-producing and exporting countries in Latin America. Through this analysis, this article is based on visualizing the negotiation of cocoa in Latin America and the world. With this, the modality is developed and how they have fostered the main effects that Latin American trade and world trade have with cocoa and all its functioning in the market. With respect to other countries to cocoa beans, this provides a great supply and demand in these countries, which is very satisfactory because it can help the economy by marketing in their local markets. In more than a decade it has been exported in many more places since cocoa is an imported product and is widely accepted in these countries for its aroma and quality of consumption. It is very important to take into account the quality of the grain because it is of vital importance for its export and that has characterized the Latin American market and in turn the world market. With these exports of our product we will have an economy that will develop over time and improved commercialization with international countries.
Keywords: Latin American market, cocoa, world production, export, prices, quality. En los últimos años ha ido cambiando la manera de la negociación del cacao y en consecuencia se ha producido un cambio radical en producción de la materia prima y la economía de varios países que comercializan el cacao de manera productiva para el consumo de sus habitantes y somos unos de los primeros países productores de cacao y exportación a nivel latinoamericano. Mediante este análisis, el presente artículo tiene como objetivo caracterizar la negociación del cacao en Latinoamérica y el mundo. Con esto se desarrolla la modalidad de cómo han evolucionado las principales afectaciones que tienen el comercio latinoamericano y el comercio mundial con el cacao y todo su funcionamiento del mercado. Con respecto que tienen otros países con el producto de cacao en grano, se obtiene gran oferta y demanda en dichos países que es muy satisfactorio porque puede ayudar a la economía mediante la comercialización en sus mercados locales. En más de una década se ha exportado en muchos más lugares ya que el cacao es producto de importación y gran aceptación en dichos países por su aroma y calidad de consumo. Muy importante tener en cuenta la calidad del grano porque es de vital importancia para su exportación y que ha caracterizado al mercado latinoamericano y a su vez al mercado mundial. Con estas exportaciones de nuestro producto tendremos una economía que se desarrollara al pasar del tiempo y una comercialización mejorada con países internacional.
Palabras claves: mercado latinoamericano, cacao, producción mundial, exportación, precios, calidad.
ABSTRACT
In recent years, the way of marketing cocoa has changed, which has made a radical change in the production of raw materials and the economy of several countries that commercialize cocoa productively for the consumption of its inhabitants and we are one of the main cocoa-producing and exporting countries in Latin America. Through this analysis, this article is based on visualizing the negotiation of cocoa in Latin America and the world. With this, the modality is developed and how they have fostered the main effects that Latin American trade and world trade have with cocoa and all its functioning in the market. With respect to other countries to cocoa beans, this provides a great supply and demand in these countries, which is very satisfactory because it can help the economy by marketing in their local markets. In more than a decade it has been exported in many more places since cocoa is an imported product and is widely accepted in these countries for its aroma and quality of consumption. It is very important to take into account the quality of the grain because it is of vital importance for its export and that has characterized the Latin American market and in turn the world market. With these exports of our product we will have an economy that will develop over time and improved commercialization with international countries.
Keywords: Latin American market, cocoa, world production, export, prices, quality.
Información del manuscrito:Fecha de recepción: 16 de noviembre de 2017.Fecha de aceptación: 08 de enero de 2018.Fecha de publicación: 10 de enero de 2018
Comportamiento vehicular y estrés laboral: Artículo de investigación
No full textResearch article focused on vehicular behavior and occupational stress within a work environment. Its main objective is to analyze the relationship between these two problems in an internal and external territory, based on information from large entities such as the WHO. Welcoming certain authors, and in the same way making a critical analysis of each one of the proposed situations, with their respective statistical or percentage graphs for a better understanding. This type of research was elaborated in a more descriptive way, using deductive methods for the conclusions of the results, as it is with the decrease that was obtained during the last years regarding the rate of accident, mortality and morbidity inside Ecuador. Obtaining what is proposed by the objective of the article, they are closely related by their cognitive factors, the implication that they have at the moment of taking a decision, but the situation that deserves in most of the cases is by the lack of communication and little team work that is had in a work area, giving to subsist these problems by a long period of time in the companies and thus to take them to an economic or enterprise decrease. So it leads to these large institutions such as the WHO and ILO to take action on the issue, and thus the improvement of each operation in the territory work, giving a plus both your company or competition, to maintain a sustainable market balance in terms of demand and production.
Keywords: Behavior, stress, labor.Artículo de investigación enfocado al comportamiento vehicular y estrés laboral dentro de un ambiente de trabajo. Su objetivo primordial es analizar la relación que existe entre estas dos problemáticas en un territorio interno y externo, fundamentado con información de grandes entidades como lo es la OMS. Acogiéndose a ciertos autores, y de la misma manera realizando un análisis crítico de cada una de las situaciones propuestas, con sus respectivos gráficos estadísticos o porcentuales para un mejor entendimiento. Este tipo de investigación se elaboró de manera más descriptiva, empleando métodos deductivos para las conclusiones de los resultados, como lo es con la disminución que se obtuvo durante los últimos años respecto a la tasa de accidentabilidad, mortalidad y morbilidad dentro del Ecuador. Obteniendo lo propuesto por el objetivo del artículo, están estrechamente relacionados por sus factores cognitivos, la implicación que tienen al momento de tomar una decisión, pero la situación que amerita en la mayoría de los casos es por la falta de comunicación y poco trabajo en equipo que se tiene en un área de trabajo, dando a subsistir estas problemáticas por un largo periodo de tiempo en las empresas y así llevarlas a un decrecimiento económico o empresarial. Por lo que lleva a estas grandes instituciones como la OMS y OIT a tomar cartas en el asunto, y así el mejoramiento de cada funcionamiento dentro en territorio laboral, dando un plus tanto a tu empresa u competencia, para mantener un equilibrio de mercado sustentable en cuanto a demanda y producción.
Palabras clave: Comportamiento, estrés, laboral.
ABSTRACT
Research article focused on vehicular behavior and occupational stress within a work environment. Its main objective is to analyze the relationship between these two problems in an internal and external territory, based on information from large entities such as the WHO. Welcoming certain authors, and in the same way making a critical analysis of each one of the proposed situations, with their respective statistical or percentage graphs for a better understanding. This type of research was elaborated in a more descriptive way, using deductive methods for the conclusions of the results, as it is with the decrease that was obtained during the last years regarding the rate of accident, mortality and morbidity inside Ecuador. Obtaining what is proposed by the objective of the article, they are closely related by their cognitive factors, the implication that they have at the moment of taking a decision, but the situation that deserves in most of the cases is by the lack of communication and little team work that is had in a work area, giving to subsist these problems by a long period of time in the companies and thus to take them to an economic or enterprise decrease. So it leads to these large institutions such as the WHO and ILO to take action on the issue, and thus the improvement of each operation in the territory work, giving a plus both your company or competition, to maintain a sustainable market balance in terms of demand and production.
Keywords: Behavior, stress, labor.
Información del manuscrito:Fecha de recepción: 20 de abril de 2018.Fecha de aceptación: 06 de julio de 2018.Fecha de publicación: 10 de julio de 2018