Revista Científica Arbitrada de Investigación en Comunicación, Marketing y Empresa
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Manejo de estrategias de enseñanza aprendizaje para el logro destacado de las rubricas de evaluación de desempeño docente en la Institución Educativa primaria n°57002, Sicuani, Cusco-2022
Get PDFThe title of the present study is the following: "management of teaching-learning strategies for the outstanding achievement of the teacher performance evaluation rubrics in the Primary Educational Institution N°57002, Sicuani, Cusco-2022". In order to approach and obtain adequate answers, the objective was to explain the management of teaching-learning strategies that influence the outstanding achievement of teacher performance evaluation rubrics. The methodology comprises the deductive, synthetic method, guided by the quantitative approach of correlational type, the study was carried out under the explanatory level with non-experimental or transversal design, for this the population to investigate was the teachers of the Primary Educational Institution N° 57002 of Sicuani, to obtain results the instrument of the documentary review and the survey were applied. Conclusion: there is a significantly regular influence between teaching-learning strategies and the outstanding achievement of teacher performance evaluation rubrics.
Keywords: teaching strategies, outstanding achievement, evaluation rubrics, teaching performance and learning strategies.El título del presente estudio es el siguiente: “manejo de estrategias de enseñanza aprendizaje para el logro destacado de las rubricas de evaluación de desempeño docente en la Institución Educativa Primaria N°57002, Sicuani, Cusco-2022”. Para abordar y obtener respuestas adecuadas, se planteó el objetivo de, explicar el manejo de las estrategias enseñanza-aprendizaje que influye en el logro destacado de las rubricas de evaluación de desempeño docente. La metodología comprende al método deductivo, sintético, guiándose en el enfoque cuantitativo de tipo correlacional, el estudio se llevó a cabo bajo el nivel explicativo con diseño no experimental o transversal, para ello la población a investigar fue los docentes de la Institución Educativa Primaria N° 57002 de Sicuani, para obtener resultados se aplicó el instrumento de la revisión documental y la encuesta. Conclusión: existe una influencia significativamente regular entre estrategias de enseñanza-aprendizaje y el logro destacado de las rubricas de evaluación de desempeño docente.
Palabras claves: estrategias de enseñanza, logro destacado, rubricas de evaluación, desempeño docente y estrategias de aprendizaje.
ABSTRACT
The title of the present study is the following: "management of teaching-learning strategies for the outstanding achievement of the teacher performance evaluation rubrics in the Primary Educational Institution N°57002, Sicuani, Cusco-2022". In order to approach and obtain adequate answers, the objective was to explain the management of teaching-learning strategies that influence the outstanding achievement of teacher performance evaluation rubrics. The methodology comprises the deductive, synthetic method, guided by the quantitative approach of correlational type, the study was carried out under the explanatory level with non-experimental or transversal design, for this the population to investigate was the teachers of the Primary Educational Institution N° 57002 of Sicuani, to obtain results the instrument of the documentary review and the survey were applied. Conclusion: there is a significantly regular influence between teaching-learning strategies and the outstanding achievement of teacher performance evaluation rubrics.
Keywords: teaching strategies, outstanding achievement, evaluation rubrics, teaching performance and learning strategies.
Información del manuscrito:Fecha de recepción: 22 de abril de 2024.Fecha de aceptación: 25 de junio de 2024.Fecha de publicación: 10 de julio de 2024
Estrategias de marketing como herramienta de promoción del centro de facilidades turísticas de la comuna Joa
Get PDFThis research aimed to analyze the preferences and expectations of tourists in the southern zone of Manabí, specifically in the Comuna Joa, with the purpose of developing marketing and promotion strategies to strengthen the tourist positioning of this destination. To achieve this objective, structured surveys were designed addressing key variables such as preferred destinations, choice motivations, and specific tourist expectations. The methodology included the application of 125 surveys to potential tourists, collecting quantitative data that underwent statistical analysis. The results revealed that destinations such as Playas de Manta, Puerto López, and Los Frailes are the most favored, with sun and beach tourism, whale watching, and natural and cultural experiences standing out as determining factors in destination choice. Likewise, the strengths and weaknesses of the Tourist Facilities Center of Comuna Joa were identified, substantiating the proposal for marketing and promotion strategies. These strategies, based on the differentiated value proposition of Comuna Joa, seek to position it as a unique and competitive destination, capitalizing on its natural, cultural, and tourist infrastructure resources. These findings provide a solid foundation to drive the sustainable tourism development of Comuna Joa in the southern zone of Manabí.
Keywords: Tourism Preferences, Southern Manabí, Tourist Expectations, Marketing Strategies.En una investigación llevada a cabo en Joa, Ecuador, desde mayo de 2022 hasta septiembre de 2023, se buscó comprender y establecer estrategias para mejorar el potencial turístico de la región. El objetivo principal de esta investigación fue analizar las preferencias y expectativas de los turistas en la zona sur de Manabí, específicamente en la Comuna Joa, con el propósito de desarrollar estrategias de marketing y promoción que fortalezcan el posicionamiento turístico de este destino. Para alcanzar este objetivo, se diseñaron encuestas estructuradas que abordaron variables clave como destinos preferidos, motivaciones de elección, y expectativas específicas del turista. La metodología incluyó la aplicación de 125 encuestas a potenciales turistas, recopilando datos cuantitativos que fueron sometidos a un análisis estadístico. Los resultados revelaron que destinos como Playas de Manta, Puerto López y Los Frailes son los más favorecidos, destacándose el turismo de sol y playa, la observación de ballenas y las experiencias naturales y culturales como factores determinantes en la elección de destinos. Asimismo, se identificaron las fortalezas y debilidades del Centro de Facilidades Turísticas de la Comuna Joa, fundamentando la propuesta de estrategias de marketing y promoción. Estas estrategias, basadas en la propuesta de valor diferenciada de la Comuna Joa, buscan posicionarla como un destino único y competitivo, capitalizando sus recursos naturales, culturales e infraestructura turística. Estos resultados representan un punto de partida para impulsar el desarrollo turístico sostenible de la Comuna Joa en la zona sur de Manabí.
Palabras claves: Preferencias turísticas, Sur de Manabí, Expectativas turísticas, Estrategias de Marketing.
ABSTRACT
This research aimed to analyze the preferences and expectations of tourists in the southern zone of Manabí, specifically in the Comuna Joa, with the purpose of developing marketing and promotion strategies to strengthen the tourist positioning of this destination. To achieve this objective, structured surveys were designed addressing key variables such as preferred destinations, choice motivations, and specific tourist expectations. The methodology included the application of 125 surveys to potential tourists, collecting quantitative data that underwent statistical analysis. The results revealed that destinations such as Playas de Manta, Puerto López, and Los Frailes are the most favored, with sun and beach tourism, whale watching, and natural and cultural experiences standing out as determining factors in destination choice. Likewise, the strengths and weaknesses of the Tourist Facilities Center of Comuna Joa were identified, substantiating the proposal for marketing and promotion strategies. These strategies, based on the differentiated value proposition of Comuna Joa, seek to position it as a unique and competitive destination, capitalizing on its natural, cultural, and tourist infrastructure resources. These findings provide a solid foundation to drive the sustainable tourism development of Comuna Joa in the southern zone of Manabí.
Keywords: Tourism Preferences, Southern Manabí, Tourist Expectations, Marketing Strategies.
Información del manuscrito:Fecha de recepción: 22 de abril de 2024.Fecha de aceptación: 25 de junio de 2024.Fecha de publicación: 10 de julio de 2024
Estudios cuantitativos de las proximidades en las adaptaciones curriculares del enfoque pedagógico
Get PDFThis review article explores the use of quantitative studies to analyze the proximities in curricular adaptations within the pedagogical approach. The importance of these studies in identifying patterns and trends that influence the effectiveness of curricular adaptations, designed to address the individual needs of students, is addressed. The article examines three key areas: the statistical analysis of the proximities in curricular adaptations, the relationship between these adaptations and academic outcomes, and the evaluation of the effectiveness of adaptations in different educational contexts. Through a comprehensive review of the literature, the statistical methodologies used to measure the alignment between adaptations and individual capabilities are highlighted, as well as the impacts that these modifications have on academic performance. In addition, studies that compare the effectiveness of curricular adaptations in various contexts are analyzed, considering variables such as institutional support and teacher training. The findings suggest that the effective implementation of curricular adaptations depends largely on the educational context and that a comprehensive approach that considers both individual student characteristics and school environment conditions is necessary to achieve inclusive and equitable education.
Keywords: Curricular proximities, Quantitative analysis, Inclusive education.El presente artículo de revisión explora el uso de estudios cuantitativos para analizar las proximidades en las adaptaciones curriculares dentro del enfoque pedagógico. Se aborda la importancia de estos estudios en la identificación de patrones y tendencias que influyen en la efectividad de las adaptaciones curriculares, diseñadas para atender las necesidades individuales de los estudiantes. El artículo examina tres áreas clave: el análisis estadístico de las proximidades en adaptaciones curriculares, la relación entre estas adaptaciones y los resultados académicos, y la evaluación de la eficacia de las adaptaciones en diferentes contextos educativos. A través de una revisión exhaustiva de la literatura, se destacan las metodologías estadísticas utilizadas para medir la alineación entre las adaptaciones y las capacidades individuales, así como los impactos que estas modificaciones tienen en el rendimiento académico. Además, se analizan estudios que comparan la eficacia de las adaptaciones curriculares en diversos contextos, considerando variables como el apoyo institucional y la capacitación docente. Las conclusiones sugieren que la implementación efectiva de adaptaciones curriculares depende en gran medida del contexto educativo y que es necesario un enfoque integral que considere tanto las características individuales de los estudiantes como las condiciones del entorno escolar para lograr una educación inclusiva y equitativa.
Palabras claves: Proximidades curriculares, Análisis cuantitativo, Educación inclusiva.
ABSTRACT
This review article explores the use of quantitative studies to analyze the proximities in curricular adaptations within the pedagogical approach. The importance of these studies in identifying patterns and trends that influence the effectiveness of curricular adaptations, designed to address the individual needs of students, is addressed. The article examines three key areas: the statistical analysis of the proximities in curricular adaptations, the relationship between these adaptations and academic outcomes, and the evaluation of the effectiveness of adaptations in different educational contexts. Through a comprehensive review of the literature, the statistical methodologies used to measure the alignment between adaptations and individual capabilities are highlighted, as well as the impacts that these modifications have on academic performance. In addition, studies that compare the effectiveness of curricular adaptations in various contexts are analyzed, considering variables such as institutional support and teacher training. The findings suggest that the effective implementation of curricular adaptations depends largely on the educational context and that a comprehensive approach that considers both individual student characteristics and school environment conditions is necessary to achieve inclusive and equitable education.
Keywords: Curricular proximities, Quantitative analysis, Inclusive education.
Información del manuscrito:Fecha de recepción: 23 de mayo de 2024.Fecha de aceptación: 25 de julio de 2024.Fecha de publicación: 29 de agosto de 2024
Importancia de la enografía de sitio San Miguel de Chade de Manabí
Get PDFThe objective of this article is to study the cultural ethnography of the San Miguel de Chade community regarding the following aspects: housing, family, gastronomy and clothing, in which it is intended to rescue the customs and traditions that exist in the community, where it was possible observe that over the years the customs that this community has are being lost. The methodology used in this research is based on a descriptive study that focuses on different customs and traditions of a territory. In addition, the ethnographic method was used to obtain relevant information about the culture of the Chade community. The results were an ethnographic analysis that established criteria such as the classification of housing, gastronomy, family and clothing, in addition to four inventory sheets of intangible cultural heritage, which describe the resources based on their customs and traditions. Likewise, the value that the focal point is the corn festival and the Festivities for the Patron Saint Michael the Archangel was analyzed through the setting. Finally, it was concluded that a proposal should be generated to define strategies to make the heritage festivals of San Miguel de Chade prevail in the Jipijapa canton.
Keywords: Ethnography, Cultural manifestations, Heritage.El presente artículo tiene como objetivo estudiar la etnografía cultural de la comunidad San Miguel de Chade referente a los siguientes aspectos: vivienda, familia, gastronomía y vestimenta, en el que se pretende rescatar las costumbres y tradiciones que existen en la comunidad, donde se pudo observar que a través de los años se van perdiendo las costumbres que tiene esta comunidad. La metodología utilizada en esta investigación está basada en un estudio descriptivo en el que se enfoca a diferente costumbres y tradiciones de un territorio, además se utilizó el método etnográfico para tener información relevante acerca de la cultura de la comunidad Chade. Como resultados se obtuvo un análisis etnográfico donde se establece criterios como la clasificación de la Vivienda, gastronomía, familia y vestimenta, además, de cuatro fichas de inventario de patrimonio cultural inmaterial, en la que se describe los recursos basados en sus costumbre y tradiciones, así mismo se analizó mediante la puesta el valor que el punto focal es el festival del choclo y las Festividades por el Patrono San Miguel Arcángel. Finalmente se concluyó que se debe de generar una propuesta de definir estrategias para hacer prevalecer las fiestas patrimoniales de San Miguel de Chade en el cantón Jipijapa.
Palabras claves: Etnografía, Manifestaciones culturales, Patrimonio.
ABSTRACT
The objective of this article is to study the cultural ethnography of the San Miguel de Chade community regarding the following aspects: housing, family, gastronomy and clothing, in which it is intended to rescue the customs and traditions that exist in the community, where it was possible observe that over the years the customs that this community has are being lost. The methodology used in this research is based on a descriptive study that focuses on different customs and traditions of a territory. In addition, the ethnographic method was used to obtain relevant information about the culture of the Chade community. The results were an ethnographic analysis that established criteria such as the classification of housing, gastronomy, family and clothing, in addition to four inventory sheets of intangible cultural heritage, which describe the resources based on their customs and traditions. Likewise, the value that the focal point is the corn festival and the Festivities for the Patron Saint Michael the Archangel was analyzed through the setting. Finally, it was concluded that a proposal should be generated to define strategies to make the heritage festivals of San Miguel de Chade prevail in the Jipijapa canton.
Keywords: Ethnography, Cultural manifestations, Heritage.
Información del manuscrito:Fecha de recepción: 22 de abril de 2024.Fecha de aceptación: 25 de junio de 2024.Fecha de publicación: 10 de julio de 2024
Movilidad social ascendente intergeneracional en estudiantes de primera generación durante las presidencias de Correa, Moreno y Lasso
Get PDFAn approach to the issue of upward social mobility and intergenerational continuity in first-generation students in Ecuador, during the presidential periods of Rafael Correa, Lenin Moreno and Guillermo Lasso, is presented, approaching it from an onto-epistemological and conceptual perspective, which helps to circumscribe the phenomenon in a theoretical discussion, due to its importance as a sensitive field of study as it penetrates the sociocultural roots of a nation that cries out for Get rid of the defeatist intergenerational gaze of social ascent by another true meritocratic way. Methodologically, the subject is assumed from a bibliographic review using various search platforms (Google Scholar, and OpenDOAR and Eric) and databases such as Scielo, Web of Science and Dialnet that allowed searching, listing and consulting open access repositories in the world; applying inclusion criteria of years of publication (2018-2023). The review resulted in the contributions of each former president: The main conclusion that emerges from the analysis of the three Ecuadorian governments studied to discuss the issue of intergenerational upward social mobility was that when implementing their educational policies, they adopted different approaches and had different impacts on the educational aspect in their country.
Keywords: Upward social mobility, first generation, Intergenerational continuity, former presidents Correa, Moreno and Lasso.Se presenta una aproximación al tema de movilidad social ascendente y continuidad intergeneracional en estudiantes de primera generación en Ecuador, durante los períodos presidenciales de Rafael Correa, Lenin Moreno y Guillermo Lasso, abordándolo desde una perspectiva onto-epistemológica y conceptual, que coadyuve a circunscribir el fenómeno en una discusión teórica, por su importancia como campo de estudio sensible en tanto penetra en las raíces socioculturales de una nación que grita por deslastrarse de la mirada intergeneracional derrotista de ascenso social por otra de vía meritocrática verdadera. Metodológicamente se asume el tema desde una revisión bibliográfica utilizando diversas plataformas de búsqueda (Google Scholar, OpenDOAR y Eric) y bases de datos como Scielo, Web of Science y Dialnet que permitieron buscar, listar y consultar los repositorios de acceso abierto en el mundo; aplicando criterios de inclusión de años de publicación (2018-2023). La revisión arrojó como resultado las contribuciones de cada expresidente: La principal conclusión que se desprende del análisis acerca de los tres gobiernos ecuatorianos estudiados para discutir el tema de la movilidad social ascendente intergeneracional fue que al instrumentar sus políticas educativas, adoptaron enfoques diferentes y tuvieron diferentes impactos en el aspecto educativo en su país.
Palabras claves: Movilidad social ascendente, primera generación, Continuidad intergeneracional, expresidentes Correa, Moreno y Lasso.
ABSTRACT
An approach to the issue of upward social mobility and intergenerational continuity in first-generation students in Ecuador, during the presidential periods of Rafael Correa, Lenin Moreno and Guillermo Lasso, is presented, approaching it from an onto-epistemological and conceptual perspective, which helps to circumscribe the phenomenon in a theoretical discussion, due to its importance as a sensitive field of study as it penetrates the sociocultural roots of a nation that cries out for Get rid of the defeatist intergenerational gaze of social ascent by another true meritocratic way. Methodologically, the subject is assumed from a bibliographic review using various search platforms (Google Scholar, and OpenDOAR and Eric) and databases such as Scielo, Web of Science and Dialnet that allowed searching, listing and consulting open access repositories in the world; applying inclusion criteria of years of publication (2018-2023). The review resulted in the contributions of each former president: The main conclusion that emerges from the analysis of the three Ecuadorian governments studied to discuss the issue of intergenerational upward social mobility was that when implementing their educational policies, they adopted different approaches and had different impacts on the educational aspect in their country.
Keywords: Upward social mobility, first generation, Intergenerational continuity, former presidents Correa, Moreno and Lasso.
Información del manuscrito:Fecha de recepción: 17 de octubre de 2023.Fecha de aceptación: 07 de diciembre de 2023.Fecha de publicación: 10 de enero de 2024
Impulsando el Pensamiento Crítico en la Educación Superior: El Papel del Aprendizaje activo como Motor del Desarrollo Cognitivo
Get PDFStudents in the first cycles of higher education lack a solid basis for interpretation, analysis, reflection and evaluation, which is evidenced in their academic performance. The objective is to evaluate the perception of higher education students on the contribution of active learning to the development of critical thinking. The approach used is of a mixed nature, the type of study is descriptive and the design is non-experimental. The scientific methods employed allowed the researchers to approach the object of study, and through the use of techniques and instruments, information was collected in a more direct and precise manner. The population and sample consisted of 25 students from different careers of the Universidad Laica Eloy Alfaro de Manabí, Pedernales extension. Universities, through research projects, community outreach work, debates, forums, papers, scientific articles and workshops, seek to train and motivate students to develop critical skills that resemble those of a thinker in order to argue and propose solid ideas and, thus, develop their critical thinking.
Keywords: teaching competence, cognitive development, metacognitive skills.Los estudiantes en los primeros ciclos de la educación superior carecen de una base sólida para la interpretación, análisis, reflexión y evaluación evidenciándose en su rendimiento académico. El objetivo es evaluar la percepción de los estudiantes de educación superior sobre la contribución del aprendizaje activo al desarrollo del pensamiento crítico. El enfoque utilizado es de naturaleza mixta, el tipo de estudio es descriptivo y el diseño es no experimental. Los métodos científicos empleados permitieron que los investigadores se acercaran al objeto de estudio, y mediante el uso de técnicas e instrumentos, se recopiló la información de manera más directa y precisa. La población y muestra estuvo compuesta por 25 estudiantes de diferentes carreras de la Universidad Laica Eloy Alfaro de Manabí extensión Pedernales. Las universidades a través de los proyectos de investigación, trabajos de vinculación con la comunidad, debates, foros, ponencias, artículos científicos y talleres, buscan formar y motivar a los estudiantes a desarrollar habilidades críticas que se asemejen a las de un pensador para así argumentar y proponer ideas sólidas y, de esta manera, desarrollar su pensamiento crítico.
Palabras claves: competencia docente, desarrollo cognitivo, habilidades metacognitivas.
ABSTRACT
Students in the first cycles of higher education lack a solid basis for interpretation, analysis, reflection and evaluation, which is evidenced in their academic performance. The objective is to evaluate the perception of higher education students on the contribution of active learning to the development of critical thinking. The approach used is of a mixed nature, the type of study is descriptive and the design is non-experimental. The scientific methods employed allowed the researchers to approach the object of study, and through the use of techniques and instruments, information was collected in a more direct and precise manner. The population and sample consisted of 25 students from different careers of the Universidad Laica Eloy Alfaro de Manabí, Pedernales extension. Universities, through research projects, community outreach work, debates, forums, papers, scientific articles and workshops, seek to train and motivate students to develop critical skills that resemble those of a thinker in order to argue and propose solid ideas and, thus, develop their critical thinking.
Keywords: teaching competence, cognitive development, metacognitive skills.
Información del manuscrito:Fecha de recepción: 19 de diciembre de 2023.Fecha de aceptación: 19 de febrero de 2024.Fecha de publicación: 15 de marzo de 2024
Análisis de las infografías emitidas por el COE nacional durante la emergencia sanitaria del Covid-19
Get PDFThe research objective was to identify infographic type diagrams, designed and published by the Ecuadorian Emergency Operations Committee (National COE). A descriptive methodology and infographic analysis technique were used, analyzing 198 inputs published, between March 13, 2020 and September 14, 2020. An observation matrix was created, with three quality indicators; digital communication resources, statistical graphics and writing format, divided into 35 sub-indicators. The results thrown; a visual infoxication due to the abuse of 7 frequency polygon graphics, visual noise from 3 information sheets, statistical errors and corrected in infographics 70,71,72 and 74, causing visual misinformation.
Keywords: Graphics, statistics, infoxication, communication, crisis, pandemic.La investigación, mediante su objetivo identificó el tipo de diagramado de infografías, diseñado y publicado por el Comité de Operaciones de Emergencia de Ecuador (COE nacional). Se utilizó una metodología descriptiva y técnica de análisis infográfico, analizando 198 insumos publicados, entre el 13 de marzo de 2020 al 14 de septiembre de 2020. Se creó una matriz de observación, con tres indicadores de calidad; recursos comunicativos digitales, gráficos estadísticos y formato de redacción, divididos en 35 subindicadores. Los resultados arrojados; una infoxicación visual por el abuso de 7 gráficos de polígonos de frecuencia, ruido visual de 3 hojas de información, errores estadísticos y subsanados en las infografías 70,71,72 y 74, causando desinformación visual.
Palabras claves: Gráficos, estadística, infoxicación, comunicación, crisis, pandemia.
ABSTRACT
The research objective was to identify infographic type diagrams, designed and published by the Ecuadorian Emergency Operations Committee (National COE). A descriptive methodology and infographic analysis technique were used, analyzing 198 inputs published, between March 13, 2020 and September 14, 2020. An observation matrix was created, with three quality indicators; digital communication resources, statistical graphics and writing format, divided into 35 sub-indicators. The results thrown; a visual infoxication due to the abuse of 7 frequency polygon graphics, visual noise from 3 information sheets, statistical errors and corrected in infographics 70,71,72 and 74, causing visual misinformation.
Keywords: Graphics, statistics, infoxication, communication, crisis, pandemic.
Información del manuscrito:Fecha de recepción: 19 de diciembre de 2023.Fecha de aceptación: 19 de febrero de 2024.Fecha de publicación: 20 de marzo de 2024
Planificación tributaria dentro del emprendimiento observado en prácticas comunitarias
Get PDFThis research addresses aspects related to the inclusion of tax planning within the development of financial education projects that are immersed in community practices. The objective of the research consisted of a baseline survey to identify the level of financial and tax knowledge they possess. An exploratory type of research was used, the period in which the field work was developed corresponds to the year 2023, applying 96 surveys and 9 interviews in Guayaquil: Monte Sinai, Entrada de la 8, Florida Norte; in Durán: Primavera; and in Colimes de Balzar. The results show that the participants of the beneficiary territories of the various activities of university social linkage do not have a mission, vision or objectives of their enterprise and/or business, which implies a shortcoming that destabilizes the foresight and administrative planning that supports all the financial and tax baggage involved in the start-up of the accounting entity. Including tax planning spaces within community practices that are immersed in financial education projects is undoubtedly a challenge that allows building spaces for responsible citizenship.
Keywords: Finance, Taxation, Enterprises, Communities.La presente investigación aborda aspectos relacionados a la inclusión de la planificación tributaria dentro del desarrollo de los proyectos de educación financiera que están inmersos en las prácticas comunitarias. Dentro del objetivo de la investigación constó el levantamiento de una línea base que identificó el nivel de conocimientos financieros y tributarios que poseen. Se utilizó una investigación de tipo exploratoria, el periodo en que se desarrolló el trabajo de campo corresponde al año 2023, aplicándose 96 encuestas y 9 entrevistas en Guayaquil: Monte Sinaí, Entrada de la 8, Florida Norte; en Durán: Primavera; y en Colimes de Balzar. Los resultados muestran que las personas participantes de los territorios beneficiarios de las diversas actividades de vinculación social universitaria no tienen una misión, visión ni objetivos de su emprendimiento y/o negocio lo que implica una falencia que desestabiliza la previsión y planeación administrativa que soporta todo el bagaje financiero y tributario que conlleva la puesta en marcha del ente contable. Incluir espacios de planificación tributaria dentro de las prácticas comunitarias que están inmersas dentro de los proyectos de educación financiera es sin duda un desafío que permite construir espacios de ciudadanía responsable.
Palabras claves: Finanzas, Tributación, Empresa, Comunidad.
ABSTRACT
This research addresses aspects related to the inclusion of tax planning within the development of financial education projects that are immersed in community practices. The objective of the research consisted of a baseline survey to identify the level of financial and tax knowledge they possess. An exploratory type of research was used, the period in which the field work was developed corresponds to the year 2023, applying 96 surveys and 9 interviews in Guayaquil: Monte Sinai, Entrada de la 8, Florida Norte; in Durán: Primavera; and in Colimes de Balzar. The results show that the participants of the beneficiary territories of the various activities of university social linkage do not have a mission, vision or objectives of their enterprise and/or business, which implies a shortcoming that destabilizes the foresight and administrative planning that supports all the financial and tax baggage involved in the start-up of the accounting entity. Including tax planning spaces within community practices that are immersed in financial education projects is undoubtedly a challenge that allows building spaces for responsible citizenship.
Keywords: Finance, Taxation, Enterprises, Communities.
Información del manuscrito:Fecha de recepción: 19 de diciembre de 2023.Fecha de aceptación: 19 de febrero de 2024.Fecha de publicación: 25 de marzo de 2024
Técnicas activas de enseñanza para el desarrollo de las competencias comunicativas en educación básica
Get PDFActive teaching techniques maintain a balance in the educational process because they improve the concretion of knowledge, on the other hand, communication skills are essential for the development of the human being in all its contexts, handling verbal and non-verbal aspects in specific situations. The problem identified is that the use of active teaching techniques applied to students of Basic General Education, together with the development of communication skills, has not yet been estimated. The objective is to evaluate the use of active teaching techniques in the development of communication skills of basic education students. The hypothesis that sustains that the use of active learning techniques increases the development of communication skills in students of Basic general education is proposed. The quantitative methodology has been used, since quantifiable data have been obtained, carried out on the subjects under study, in this case the 33 students of the sixth grade A, through a pre-test, consecutively the active teaching techniques were reinforced and applied, Subsequently, a post test was carried out, in the case of the 5 teachers, the application of active teaching techniques and the knowledge of their relationship with communication skills were evaluated. The results obtained show that the value of Student's T statistic is 0.000, less than 0.05; therefore, the proposed hypothesis is accepted, to verify the impact of the intervention, the Cohen's D statistic was used, obtaining a value of d=0.59, thus the intervention has an impact of medium magnitude. It has been concluded by ratifying the importance of the use of active teaching techniques to improve the concretion of knowledge in students in the development of communication skills.
Keywords: Communication skills, development, teaching, active techniques, test.Las técnicas activas de enseñanza mantienen un equilibrio en el proceso educativo porque mejoran la concreción de conocimientos, por otro lado, las competencias comunicativas, son fundamentales para el desarrollo del ser humano en todos sus contextos manejando aspectos verbales y no verbales en situaciones concretas. El problema identificado es que aún no se ha estimado el uso de técnicas activas de enseñanza aplicadas en estudiantes de Educación General Básica, juntamente con el desarrollo de competencias comunicativas. El objetivo es evaluar el uso de técnicas activas de enseñanza en el desarrollo de las competencias comunicativas de los estudiantes educación básica. Se plantea la hipótesis que sustenta que el uso de las técnicas activas de enseñanza mejora el desarrollo de competencias comunicativas en los estudiantes de Educación General Básica. Se ha utilizado un enfoque de tipo cuantitativo. La toma de datos se realizó a través de una encuesta a los docentes donde se diagnosticó el conocimiento general sobre las técnicas activas de enseñanza y su relación con las competencias comunicativas; se aplicó además a 33 estudiantes del sexto de básica un pretest; seguidamente, se reforzaron y aplicaron las técnicas activas de enseñanza; posteriormente, se realizó un postest, aplicado a los mismos estudiantes en donde se evaluó el uso de técnicas activas de enseñanza. Los resultados obtenidos muestran que el valor del estadístico t de Student es de 0.000, menor que 0.05; por tanto, se acepta la hipótesis planteada. Para la verificación del impacto de la intervención, se empleó el estadístico D de Cohen obteniéndose un valor de d=0.59, es así que la intervención realizada tuvo un impacto de magnitud media. Se ha concluido que el uso de técnicas activas de enseñanza mejoró la concreción de conocimientos en los estudiantes en el desarrollo de las competencias comunicativas.
Palabras claves: Competencias comunicativas, desarrollo, enseñanza, técnicas activas, test.
ABSTRACT
Active teaching techniques maintain a balance in the educational process because they improve the concretion of knowledge, on the other hand, communication skills are essential for the development of the human being in all its contexts, handling verbal and non-verbal aspects in specific situations. The problem identified is that the use of active teaching techniques applied to students of Basic General Education, together with the development of communication skills, has not yet been estimated. The objective is to evaluate the use of active teaching techniques in the development of communication skills of basic education students. The hypothesis that sustains that the use of active learning techniques increases the development of communication skills in students of Basic general education is proposed. The quantitative methodology has been used, since quantifiable data have been obtained, carried out on the subjects under study, in this case the 33 students of the sixth grade A, through a pre-test, consecutively the active teaching techniques were reinforced and applied, Subsequently, a post test was carried out, in the case of the 5 teachers, the application of active teaching techniques and the knowledge of their relationship with communication skills were evaluated. The results obtained show that the value of Student's T statistic is 0.000, less than 0.05; therefore, the proposed hypothesis is accepted, to verify the impact of the intervention, the Cohen's D statistic was used, obtaining a value of d=0.59, thus the intervention has an impact of medium magnitude. It has been concluded by ratifying the importance of the use of active teaching techniques to improve the concretion of knowledge in students in the development of communication skills.
Keywords: Communication skills, development, teaching, active techniques, test.
Información del manuscrito:Fecha de recepción: 18 de enero de 2024.Fecha de aceptación: 20 de marzo de 2024.Fecha de publicación: 08 de abril de 2024
Adopción de Aulas Virtuales Sincrónicas en la Educación Secundaria: Un Análisis de las Prácticas Docentes en el Contexto de la Enseñanza Remota Impulsada por el COVID-19
Get PDFVirtual learning came to drastically replace face-to-face learning scenarios. The members of the educational community left social contact to interact with technological devices, whose teacher-student relationship became unequal, limiting participation. The virtual classroom is a space that allows socialization, a place in which human relations and cooperative learning are fostered with the help of technology. The objective of the present study was to identify why teachers adopt synchronous virtual classrooms and how they use them after their adoption. The design of the research was cross-sectional with a quantitative approach, for which 111 teachers of Higher Basic General Education who use this type of classroom were invited to participate in said process. The technique used was the survey which was validated by three experts in technological instruction, whose main section consisted of nine questions regarding the use and adoption of virtual classrooms. For this purpose, a link was created with a hyperlink within the Google Forms platform, indicating that their participation was anonymous and voluntary. Survey data was collected satisfactorily. The results of the article determined that the use of synchronous virtual classrooms serves to communicate the areas of knowledge efficiently with the effective accompaniment of the tools that compose it.
Keywords: virtual classroom, synchronous, factors, teacher, student.El aprendizaje virtual vino a reemplazar de forma drástica los escenarios de aprendizaje de forma presencial. Los miembros de la comunidad educativa dejaron el contacto social para interactuar con los dispositivos tecnológicos, cuya relación docente-alumno se volvió desigual, limitando la participación. El aula virtual es un espacio que permite la socialización, lugar en el cual se fomentan las relaciones humanas y el aprendizaje cooperativo con ayuda de la tecnología. El objetivo del presente estudio fue identificar por qué los docentes adoptan aulas virtuales sincrónicas y cómo las usan después de su adopción. El diseño de la investigación fue de corte transversal con enfoque cuantitativo, para lo cual se invitó a 111 docentes de Educación General Básica Superior que utilizan este tipo de aulas a participar en dicho proceso. La técnica utilizada fue la encuesta la cual fue validada por tres expertos en instrucción tecnológica, cuya sección principal constó de nueve preguntas referentes al uso y adopción de aulas virtuales. Para tal efecto, se creó un link con un hipervínculo dentro de la plataforma Google Forms, indicándoles que su participación era de forma anónima y voluntaria. Los datos de la encuesta se recopilaron de forma satisfactoria. Los resultados del artículo, determinaron que el uso de las aulas virtuales sincrónicas sirve para comunicar las áreas del saber de manera eficiente con el acompañamiento efectivo de las herramientas que la componen.
Palabras claves: aula virtual, sincrónica, factores, docente, estudiante.
ABSTRACT
Virtual learning came to drastically replace face-to-face learning scenarios. The members of the educational community left social contact to interact with technological devices, whose teacher-student relationship became unequal, limiting participation. The virtual classroom is a space that allows socialization, a place in which human relations and cooperative learning are fostered with the help of technology. The objective of the present study was to identify why teachers adopt synchronous virtual classrooms and how they use them after their adoption. The design of the research was cross-sectional with a quantitative approach, for which 111 teachers of Higher Basic General Education who use this type of classroom were invited to participate in said process. The technique used was the survey which was validated by three experts in technological instruction, whose main section consisted of nine questions regarding the use and adoption of virtual classrooms. For this purpose, a link was created with a hyperlink within the Google Forms platform, indicating that their participation was anonymous and voluntary. Survey data was collected satisfactorily. The results of the article determined that the use of synchronous virtual classrooms serves to communicate the areas of knowledge efficiently with the effective accompaniment of the tools that compose it.
Keywords: virtual classroom, synchronous, factors, teacher, student.
Información del manuscrito:Fecha de recepción: 19 de diciembre de 2023.Fecha de aceptación: 19 de febrero de 2024.Fecha de publicación: 25 de marzo de 2024