Revista Científica Arbitrada de Investigación en Comunicación, Marketing y Empresa
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    Interculturalidad e igualdad en la Educación Superior: una revisión sistemática

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    The article allows us to look at other ways of constructing knowledge based on spheres of encounter and disagreement with various researchers who have written on the subject and who contribute to the generation of intercultural dialogues and higher education, hence the importance of a systematic review of the issue. The concept of interculturality and equality is projected further away from the basic contact between the inhabitants, from the epistemological perspective in the way in which difference is agency, deliberating on these concepts immersed in higher education, described and analyzed by the different authors consulted, it is evident that the work is continuous from a vision of dialogue and encounter of cultures. Access to quality education without discrimination is a constitutional right of Ecuadorians and in various Latin American countries. The selection process of the studies was carried out based on the PRISMA methodology, based on academic search engines such as Latindex, Redalyc, Scielo, Dialnet, Web Science and Google Scholar, proposing inclusion and exclusion criteria. It is concluded that higher education must be intercultural, because all its internal and external environment is diverse, in order to achieve the equality of all its members, a profound revision is needed that leads to the improvement of the pedagogical and educational logic, expanding the temporal range. Keywords: Interculturality, Equality, Higher education, Systematic review, Equity, Inequality.El artículo permite volver la mirada hacia otras maneras de construir conocimiento a partir de esferas de encuentro y desencuentro con diversos investigadores que han escrito sobre el tema y que aportan a la generación de diálogos interculturales y a la educación superior, de ahí la importancia de una revisión sistemática acerca de la cuestión. El concepto de interculturalidad e igualdad se proyecta más lejos del básico contacto entre los pobladores, desde la perspectiva epistemológica en la forma en que se agencia la diferencia, deliberando sobre estos conceptos inmersos en la educación superior, descritos y analizados por los diferentes autores consultados, se evidencia que es contínuo el trabajo desde una visión de diálogo y encuentro de culturas. El acceso a una educación de calidad sin discriminación es un derecho constitucional de los ecuatorianos y en diversos países latinoamericanos. El proceso de selección de los estudios se realizó con base en la metodología PRISMA, apoyándose en buscadores académicos como Latindex, Redalyc, Scielo, Dialnet y Google Académico, planteando criterios de inclusión y exclusión. Se concluye que la educación superior debe ser intercultural, porque todo su entorno interno y externo es diverso, para lograr la igualdad de todos sus miembros se precisa una revisión profunda que conduzca a la mejora de la lógica pedagógica y educativa, ampliando el rango temporal. Palabras claves: Interculturalidad, Igualdad, Educación Superior, Revisión sistemática, Equidad, Desigualdad. ABSTRACT The article allows us to look at other ways of constructing knowledge based on spheres of encounter and disagreement with various researchers who have written on the subject and who contribute to the generation of intercultural dialogues and higher education, hence the importance of a systematic review of the issue. The concept of interculturality and equality is projected further away from the basic contact between the inhabitants, from the epistemological perspective in the way in which difference is agency, deliberating on these concepts immersed in higher education, described and analyzed by the different authors consulted, it is evident that the work is continuous from a vision of dialogue and encounter of cultures. Access to quality education without discrimination is a constitutional right of Ecuadorians and in various Latin American countries. The selection process of the studies was carried out based on the PRISMA methodology, based on academic search engines such as Latindex, Redalyc, Scielo, Dialnet, Web Science and Google Scholar, proposing inclusion and exclusion criteria. It is concluded that higher education must be intercultural, because all its internal and external environment is diverse, in order to achieve the equality of all its members, a profound revision is needed that leads to the improvement of the pedagogical and educational logic, expanding the temporal range. Keywords: Interculturality, Equality, Higher education, Systematic review, Equity, Inequality. Información del manuscrito:Fecha de recepción: 18 de enero de 2024.Fecha de aceptación: 20 de marzo de 2024.Fecha de publicación: 08 de abril de 2024

    La comunicación asertiva para fortalecer la convivencia escolar en la Unidad Educativa Fiscal Velasco Ibarra

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    This article addresses the importance of assertive communication to strengthen school coexistence at the Fiscal Velasco Ibarra Educational Unit. School coexistence, crucial for well-being and academic success, is influenced by various factors, including communication among members of the educational community. Assertive communication is presented as an essential skill to express thoughts and feelings clearly and respectfully, contributing to a positive school environment. Factors affecting coexistence, such as culture, environment, technology, and parental education, are also explored. The methodology used is a mixed approach, employing qualitative and quantitative instruments to collect data from students, teachers, and parents. A questionnaire, interviews, and focus groups were designed to assess school coexistence and assertive communication skills. The socio-educational intervention proposal is based on practical activities that promote assertive communication, empathy, and peaceful conflict resolution. Initial results revealed a variety of experiences in school coexistence, highlighting situations of insecurity and lack of respect. After the intervention implementation, a significant improvement was observed in the perception of positive relationships among students, as well as a decrease in cases of mistreatment. The assertive communication-based intervention proposal proved to be effective in strengthening school coexistence. Keywords: School coexistence, assertive communication, interpersonal relationships, socio-educational intervention, school environment.Este artículo aborda la importancia de la comunicación asertiva para fortalecer la convivencia escolar en la Unidad Educativa Fiscal Velasco Ibarra. La convivencia escolar, crucial para el bienestar y el éxito académico, se ve influenciada por diversos factores, entre ellos, la comunicación entre los miembros de la comunidad educativa. La comunicación asertiva se presenta como una habilidad esencial para expresar pensamientos y sentimientos de manera clara y respetuosa, contribuyendo a un ambiente escolar positivo. Se exploran también factores que afectan la convivencia, como la cultura, el entorno, la tecnología y la educación parental.  La metodología empleada es de enfoque mixto, utilizando instrumentos cualitativos y cuantitativos para recopilar datos de estudiantes, docentes y padres de familia. Se diseñó un cuestionario, entrevistas y grupos focales para evaluar la convivencia escolar y las habilidades de comunicación asertiva. La propuesta de intervención socioeducativa se basa en actividades prácticas que promueven la comunicación asertiva, la empatía y la resolución pacífica de conflictos. Los resultados iniciales revelaron una variedad de experiencias en la convivencia escolar, destacando situaciones de inseguridad y falta de respeto. Tras la implementación de la intervención, se observó una mejora significativa en la percepción de relaciones positivas entre estudiantes, así como una disminución en casos de maltrato. La propuesta de intervención basada en la comunicación asertiva demostró ser efectiva en fortalecer la convivencia escolar. Palabras claves: convivencia escolar, comunicación asertiva, relaciones interpersonales, intervención socioeducativa, ambiente escolar. ABSTRACT This article addresses the importance of assertive communication to strengthen school coexistence at the Fiscal Velasco Ibarra Educational Unit. School coexistence, crucial for well-being and academic success, is influenced by various factors, including communication among members of the educational community. Assertive communication is presented as an essential skill to express thoughts and feelings clearly and respectfully, contributing to a positive school environment. Factors affecting coexistence, such as culture, environment, technology, and parental education, are also explored. The methodology used is a mixed approach, employing qualitative and quantitative instruments to collect data from students, teachers, and parents. A questionnaire, interviews, and focus groups were designed to assess school coexistence and assertive communication skills. The socio-educational intervention proposal is based on practical activities that promote assertive communication, empathy, and peaceful conflict resolution. Initial results revealed a variety of experiences in school coexistence, highlighting situations of insecurity and lack of respect. After the intervention implementation, a significant improvement was observed in the perception of positive relationships among students, as well as a decrease in cases of mistreatment. The assertive communication-based intervention proposal proved to be effective in strengthening school coexistence. Keywords: School coexistence, assertive communication, interpersonal relationships, socio-educational intervention, school environment. Información del manuscrito:Fecha de recepción: 18 de enero de 2024.Fecha de aceptación: 20 de marzo de 2024.Fecha de publicación: 08 de abril de 2024

    Análisis de la Metodología de Enseñanza-Aprendizaje de los Docentes en Instituciones Bilingües interculturales

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    This article analyzes the implementation of teaching-learning methodologies in intercultural bilingual institutions, focusing on their impact on the education of indigenous communities in Ecuador. Through a quantitative approach and a descriptive-correlational design, data were collected through a structured questionnaire applied to 28 teachers. The results reveal a mixed perception regarding teachers' command of indigenous languages and their training in intercultural methodologies. Although 39.3% of the participants consider that teachers have an adequate command of indigenous languages, 46.4% disagree, evidencing the need to strengthen these competencies. Likewise, the integration of cultural elements and the use of educational technologies present significant challenges. Only 42.9% of teachers perceive those technologies are adequately integrated into the teaching-learning process, while 53.6% point out an insufficiency in access to digital resources in indigenous languages. These results highlight the urgency of developing strategies that combine the use of educational technologies with culturally relevant pedagogical practices to promote inclusive education. Keywords: bilingual intercultural education, active methodologies, educational technologies, indigenous languages, inclusive teaching.DOI: https://doi.org/10.46296/rc.v7i14.0304 Resumen El presente artículo analiza la implementación de metodologías de enseñanza-aprendizaje en instituciones bilingües interculturales, enfocándose en su impacto en la educación de comunidades indígenas en Ecuador. A través de un enfoque cuantitativo y un diseño descriptivo-correlacional, se recogieron datos mediante un cuestionario estructurado aplicado a 28 docentes. Los resultados revelan una percepción mixta respecto al dominio de lenguas indígenas por parte de los docentes y su capacitación en metodologías interculturales. Si bien un 39,3% de los participantes considera que los docentes tienen un dominio adecuado de las lenguas indígenas, un 46,4% muestra desacuerdo, evidenciando la necesidad de fortalecer estas competencias. Asimismo, la integración de elementos culturales y el uso de tecnologías educativas presentan desafíos significativos. Solo un 42,9% de los docentes percibe que las tecnologías están adecuadamente integradas en el proceso de enseñanza-aprendizaje, mientras que un 53,6% señala una insuficiencia en el acceso a recursos digitales en lenguas indígenas. Estos resultados destacan la urgencia de desarrollar estrategias que combinen el uso de tecnologías educativas con prácticas pedagógicas culturalmente relevantes para promover una educación inclusiva. Palabras claves: educación intercultural bilingüe, metodologías activas, tecnologías educativas, lenguas indígenas, enseñanza inclusiva. ABSTRACT This article analyzes the implementation of teaching-learning methodologies in intercultural bilingual institutions, focusing on their impact on the education of indigenous communities in Ecuador. Through a quantitative approach and a descriptive-correlational design, data were collected through a structured questionnaire applied to 28 teachers. The results reveal a mixed perception regarding teachers' command of indigenous languages and their training in intercultural methodologies. Although 39.3% of the participants consider that teachers have an adequate command of indigenous languages, 46.4% disagree, evidencing the need to strengthen these competencies. Likewise, the integration of cultural elements and the use of educational technologies present significant challenges. Only 42.9% of teachers perceive those technologies are adequately integrated into the teaching-learning process, while 53.6% point out an insufficiency in access to digital resources in indigenous languages. These results highlight the urgency of developing strategies that combine the use of educational technologies with culturally relevant pedagogical practices to promote inclusive education. Keywords: bilingual intercultural education, active methodologies, educational technologies, indigenous languages, inclusive teaching

    Gestión integral de los residuos sólidos y las políticas públicas en la mitigación de la contaminación del río Daule, provincia del Guayas, República del Ecuador

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    DOI: https://doi.org/10.46296/rc.v7i14edespnov.0297 The research aims to determine the significance of integrated solid waste management and public policies in mitigating pollution in the Daule River, Guayas Province, Republic of Ecuador. Technological tools and a questionnaire adapted with 104 items are used, along with the database from the National Institute of Statistics and Census of Ecuador, with a sample of 383 professionals from 13 cantons on the right bank of the Daule River. The work is organized into three phases. Pearson correlation was applied, yielding different correlation levels for the research hypotheses. Results show a consistent decrease in water quality in the Daule River due to pollution. Between 2018 and 2022, the cantons exhibit significant variations in solid waste production, but the final disposal of this waste remains deficient and often inadequate. Statistical analyses indicate a low correlation between integrated waste management and environmental pollution (r=0.334), a moderate correlation between public policies and pollution (r=0.536), and a moderate correlation between the combined management of waste and public policies in relation to pollution (r=0.478), highlighting areas for improvement in mitigating river pollution. Keywords: Solid waste, public policies, environmental pollution.DOI: https://doi.org/10.46296/rc.v7i14edespnov.0297 Resumen La investigación plantea como objetivo determinar la implicancia de la gestión integral de residuos sólidos y políticas públicas es significativa en mitigar la contaminación del río Daule, Provincia del Guayas, República del Ecuador. Se utilizan herramientas tecnológicas y un cuestionario adaptado de 104 ítems, la base de datos del Instituto Nacional de Estadísticas y Censo del Ecuador, una muestra 383 profesionales pertenecientes a 13 cantones del margen derecho del río Daule. Organizando el trabajo en tres fases. Se aplicó correlación de Pearson, obteniéndose diferentes niveles de correlación para las hipótesis de la investigación. Como resultado muestra una disminución constante en la calidad del agua del río Daule debido a la contaminación. Entre 2018 y 2022, los cantones presentan variaciones significativas en la producción de residuos sólidos, pero la disposición final de estos residuos aún es deficiente y en muchos casos inadecuada. Los análisis estadísticos indican una correlación baja entre la gestión integral de residuos y la contaminación ambiental (r=0,334), una correlación moderada entre políticas públicas y contaminación (r=0,536) y una correlación moderada entre la gestión conjunta de residuos y políticas públicas en relación a la contaminación (r=0,478), evidenciando áreas de mejora en la mitigación de la contaminación del río. Palabras claves: Residuos sólidos, políticas públicas, contaminación ambiental. ABSTRACT The research aims to determine the significance of integrated solid waste management and public policies in mitigating pollution in the Daule River, Guayas Province, Republic of Ecuador. Technological tools and a questionnaire adapted with 104 items are used, along with the database from the National Institute of Statistics and Census of Ecuador, with a sample of 383 professionals from 13 cantons on the right bank of the Daule River. The work is organized into three phases. Pearson correlation was applied, yielding different correlation levels for the research hypotheses. Results show a consistent decrease in water quality in the Daule River due to pollution. Between 2018 and 2022, the cantons exhibit significant variations in solid waste production, but the final disposal of this waste remains deficient and often inadequate. Statistical analyses indicate a low correlation between integrated waste management and environmental pollution (r=0.334), a moderate correlation between public policies and pollution (r=0.536), and a moderate correlation between the combined management of waste and public policies in relation to pollution (r=0.478), highlighting areas for improvement in mitigating river pollution. Keywords: Solid waste, public policies, environmental pollution. Información del manuscrito:Fecha de recepción: 19 de agosto de 2024.Fecha de aceptación: 21 de octubre de 2024.Fecha de publicación: 29 de noviembre de 2024

    Los materiales didácticos innovadores en el desarrollo de las destrezas en la asignatura de Lengua y Literatura

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    Teaching materials are a tool that provides teachers with a more technical and dynamic process for measuring students' knowledge, also serving as a measurement strategy for the development of skills with performance criteria in the different areas of learning. The objective was to determine the impact of innovative teaching materials on the development of skills in the subject of Language and Literature in students of the fourth year of basic general education at the Daniel Villacreses Aguilar School. This goal was achieved through the application of a methodological process using the mixed qualitative – quantitative approach, following a descriptive research; process that guided the application of the information collection instruments to the selected population, which were eight EGB teachers, two teachers from the area of Language and Literature and the director of the institution, in addition to 43 students from the fourth year of EGB of the morning section. Through this process, the following results were obtained: teachers usually receive continuous training. Regarding the skills of the subject in the area of Language and Literature, it was established that students moderately master the skills of the area and therefore they must be reinforced through the use of teaching materials. Despite this, the institution shows a deficit in innovative teaching materials, which is why they must be reinforced to improve the development of students' skills. Keywords: Innovative teaching material; skills with performance criteria, Language and Literature.Los materiales didácticos son una herramienta, que dota a los docentes de un proceso más técnico y dinámico para la medición de conocimiento de los estudiantes, sirviendo además como una estrategia de medición para el desarrollo de las destrezas con criterio de desempeño en las diferentes áreas de aprendizaje. Se planteo como objetivo determinar la incidencia de los materiales didácticos innovadores en el desarrollo de destrezas en la asignatura de Lengua y Literatura en los estudiantes del cuarto año de educación general básica de la Escuela Daniel Villacreses Aguilar. Esta meta se logró mediante la aplicación de un proceso metodológico utilizando el enfoque mixto cuali – cuantitativo, siguiendo una investigación descriptiva; proceso que oriento la aplicación de los instrumentos de recolección de información a la población seleccionada, siendo la misma, ocho docentes de EGB, dos docentes del área de Lengua y Literatura y la directora de la institución, además de 43 estudiantes del cuarto año de EGB de la sección matutina. Mediante este proceso se obtuvieron los siguientes resultados: los docentes suelen capacitarse de manera continua. Referente a las destrezas de la asignatura del área de Lengua y Literatura se estableció que los estudiantes dominan medianamente las destrezas del área y por ello deben de ser reforzadas por medio de la utilización de materiales didácticos. A pesar de ello la institución muestra un déficit en materiales didácticos innovadores por lo cual deben de ser reforzados para mejorar el desarrollo de las destrezas de los estudiantes. Palabras claves: Material didáctico innovador; destrezas con criterio de desempeño, Lengua y Literatura. ABSTRACT Teaching materials are a tool that provides teachers with a more technical and dynamic process for measuring students' knowledge, also serving as a measurement strategy for the development of skills with performance criteria in the different areas of learning. The objective was to determine the impact of innovative teaching materials on the development of skills in the subject of Language and Literature in students of the fourth year of basic general education at the Daniel Villacreses Aguilar School. This goal was achieved through the application of a methodological process using the mixed qualitative – quantitative approach, following a descriptive research; process that guided the application of the information collection instruments to the selected population, which were eight EGB teachers, two teachers from the area of Language and Literature and the director of the institution, in addition to 43 students from the fourth year of EGB of the morning section. Through this process, the following results were obtained: teachers usually receive continuous training. Regarding the skills of the subject in the area of Language and Literature, it was established that students moderately master the skills of the area and therefore they must be reinforced through the use of teaching materials. Despite this, the institution shows a deficit in innovative teaching materials, which is why they must be reinforced to improve the development of students' skills. Keywords: Innovative teaching material; skills with performance criteria, Language and Literature. Información del manuscrito:Fecha de recepción: 17 de octubre de 2023.Fecha de aceptación: 26 de diciembre de 2023.Fecha de publicación: 10 de enero de 2024

    El lavado de activos en el Ecuador y su incidencia en la normativa tributaria, societaria y mercantil

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    The main objective of this study was to design a critical-legal analysis document on money laundering in Ecuadorian legislation and its impact on the Ecuadorian commercial, corporate and tax legal framework. The methodology was qualitative in nature through a documentary analysis based on the examination of current legislation, reports issued by government agencies and non-governmental organizations, academic publications and other relevant materials. The results indicate how money laundering not only affects the economic and financial stability of Ecuador, but also negatively impacts the social and business development of the country. The evolution of the legal framework, reflected in the adaptation of the Comprehensive Criminal Organic Code (COIP) and other relevant legislation, shows a commitment on the part of the Ecuadorian State to align itself with international standards and address this challenge in a comprehensive manner. It concludes on the importance of effective international cooperation and the implementation of advanced technologies to improve the ability to detect and prevent money laundering activities. Furthermore, the need for active and conscious participation by Ecuadorian society is recognized to counteract this phenomenon, promoting transparency and integrity in the financial system and in the business environment. Keywords: money laundering, regulations, COIP, cooperation, legislation.El presente estudio tuvo como objetivo principal diseñar un documento de análisis crítico- jurídico sobre lavado de activos en la legislación ecuatoriana y su incidencia en el marco jurídico ecuatoriano mercantil, societario y tributario. La metodología fue de carácter cualitativa a través de un análisis documental basado en el examen de legislación vigente, informes emitidos por organismos gubernamentales y organizaciones no gubernamentales, publicaciones académicas y otros materiales relevantes. Los resultados señalan cómo el lavado de activos no solo afecta la estabilidad económica y financiera de Ecuador, sino que también impacta negativamente en el desarrollo social y empresarial del país. La evolución del marco legal, reflejada en la adaptación del Código Orgánico Integral Penal (COIP) y otras legislaciones relevantes, muestra un compromiso por parte del Estado ecuatoriano para alinearse con estándares internacionales y abordar este desafío de manera integral. Se concluye en la importancia de una cooperación internacional efectiva y de la implementación de tecnologías avanzadas para mejorar la capacidad de detección y prevención de actividades de lavado de activos. Además, se reconoce la necesidad de una participación activa y consciente de la sociedad ecuatoriana para contrarrestar este fenómeno, promoviendo la transparencia y la integridad en el sistema financiero y en el entorno empresarial. Palabras claves: lavado de activos, normativa, COIP, cooperación, legislación. ABSTRACT The main objective of this study was to design a critical-legal analysis document on money laundering in Ecuadorian legislation and its impact on the Ecuadorian commercial, corporate and tax legal framework. The methodology was qualitative in nature through a documentary analysis based on the examination of current legislation, reports issued by government agencies and non-governmental organizations, academic publications and other relevant materials. The results indicate how money laundering not only affects the economic and financial stability of Ecuador, but also negatively impacts the social and business development of the country. The evolution of the legal framework, reflected in the adaptation of the Comprehensive Criminal Organic Code (COIP) and other relevant legislation, shows a commitment on the part of the Ecuadorian State to align itself with international standards and address this challenge in a comprehensive manner. It concludes on the importance of effective international cooperation and the implementation of advanced technologies to improve the ability to detect and prevent money laundering activities. Furthermore, the need for active and conscious participation by Ecuadorian society is recognized to counteract this phenomenon, promoting transparency and integrity in the financial system and in the business environment. Keywords: money laundering, regulations, COIP, cooperation, legislation. Información del manuscrito:Fecha de recepción: 19 de diciembre de 2023.Fecha de aceptación: 19 de febrero de 2024.Fecha de publicación: 25 de marzo de 2024

    Estrategia didáctica para el uso de inteligencia artificial en la enseñanza de los estudiantes de básica superior

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    The proposed research leads to the development of a didactic strategy focused on the implementation of a didactic strategy for the appropriate use of artificial intelligence that contributes to teacher planning in the teaching-learning of the subject of social sciences of students in the tenth year of higher basic education of the Picoaza High School, the quali-quantitative methodological approach a transversal cohort is highlighted, which integrates strategies, techniques, tools, human and technological resources to investigate and analyze data, from which results were obtained from the survey applied, which indicates that most teachers (72%) have optimistic expectations about the positive impact of artificial intelligence and its digital gaps in education. It is important to highlight that another significant result was the interview of the representative of the institution avoid it reveals a cautious optimism towards the adoption of artificial intelligence technologies in the educational environment, recognizing both its transformative potential and the existing challenges consequently, he data suggests that the knowledge of it is significant for teaching - learning. In this research there is an outstanding degree of importance to implement an adaptive didactic strategy which promotes the innovative, creative and educational use of the application of artificial intelligence in educational activities of higher basic social sciences, either in curricular or extracurricular hours, with the objective to emphasize to the educational community innovation, truthfulness, the ability to respond to the needs, current and future educational challenges. Keywords: Artificial intelligence, strategy, didactics, innovation, education.La investigación planteada conlleva a la elaboración de una estrategia didáctica enfocada con el objetivo de implementar una estrategia didáctica del uso apropiado de la inteligencia artificial que contribuya a la planificación docente en la enseñanza- aprendizaje de la asignatura de ciencias sociales de los estudiantes de décimo año de básica superior de la unidad educativa “Picoazá”, se destaca un enfoque metodológico cuali-cuantitativo de cohorte transversal, que integra estrategias, técnicas, herramientas, recursos tanto humano como tecnológico para investigar y analizar datos, del cual se obtuvo resultados de la encuesta aplicada, misma que indica que la mayoría de los docentes (72%) tienen expectativas optimistas sobre el impacto positivo de la inteligencia artificial y sus brechas digitales en la educación. Es importante resaltar que como otro resultado significativo fue la entrevista del representante de la institución que revela un optimismo cauteloso hacia la adopción de tecnologías de inteligencia artificial en el ámbito educativo, reconociendo tanto su potencial transformador como los desafíos existentes, consiguientemente los datos sugiere que el conocimiento de la misma es significativa para la enseñanza – aprendizaje. En esta investigación existe un resaltante grado de importancia hacia implantar una estrategia didáctica adaptativa la cual promueva el uso innovador, creativo y de índole educativo del aplicativo de la inteligencia artificial en actividades educativas de ciencias sociales de básica superior, ya sea en horas curriculares o extracurriculares, teniendo un objetivo que se enfatizar a la comunidad educativa la innovación, la veracidad, la capacidad de responder a las necesidades, desafíos educativos actuales y futuros. Palabras claves: Inteligencia artificial, estrategia, didáctica, innovación, educación. ABSTRACT The proposed research leads to the development of a didactic strategy focused on the implementation of a didactic strategy for the appropriate use of artificial intelligence that contributes to teacher planning in the teaching-learning of the subject of social sciences of students in the tenth year of higher basic education of the Picoaza High School, the quali-quantitative methodological approach a transversal cohort is highlighted, which integrates strategies, techniques, tools, human and technological resources to investigate and analyze data, from which results were obtained from the survey applied, which indicates that most teachers (72%) have optimistic expectations about the positive impact of artificial intelligence and its digital gaps in education. It is important to highlight that another significant result was the interview of the representative of the institution avoid it reveals a cautious optimism towards the adoption of artificial intelligence technologies in the educational environment, recognizing both its transformative potential and the existing challenges consequently, he data suggests that the knowledge of it is significant for teaching - learning. In this research there is an outstanding degree of importance to implement an adaptive didactic strategy which promotes the innovative, creative and educational use of the application of artificial intelligence in educational activities of higher basic social sciences, either in curricular or extracurricular hours, with the objective to emphasize to the educational community innovation, truthfulness, the ability to respond to the needs, current and future educational challenges. Keywords: Artificial intelligence, strategy, didactics, innovation, education. Información del manuscrito:Fecha de recepción: 17 de octubre de 2023.Fecha de aceptación: 26 de diciembre de 2023.Fecha de publicación: 10 de enero de 2024

    Implementación de una Guía Didáctica de Ejercicios Prácticos para el Desarrollo Lingüístico en Niños de 4 a 5 Años

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    School. Its objective was to evaluate the effectiveness of this guide in providing educators with stimulation activities adaptable to their planning, using the play-work methodology or learning experiences to develop children's oral language. Various aspects of the guide were validated to determine its compliance with current pedagogical trends, allowing for improvements or confirmation of its validity. The importance of early stimulation in the integral development of children was highlighted, addressing the lack of knowledge that had generated difficulties in language development and secondary problems in the teaching-learning process. The study provided an effective tool for educators, contributing to meaningful learning and the proper development of language in children within a traditional education framework. The guide was evaluated not only for its content but also for its ability to be effectively integrated into educational planning, aiming to innovate and improve current teaching methods. Keywords: analysis, linguistic exercises, verbal language development, teaching-learning.El estudio se centró en aplicar la "Guía didáctica de ejercicios prácticos para el desarrollo lingüístico en niños de 4 a 5 años con dislalia evolutiva" en la Escuela ‘Etelvina Carbo Plaza’. Su objetivo fue evaluar la efectividad de esta guía para proporcionar a las educadoras actividades de estimulación adaptables a su planificación, utilizando la metodología de juego-trabajo o experiencias de aprendizaje para desarrollar el lenguaje oral en los niños. Se validaron diversos aspectos de la guía para determinar su conformidad con las corrientes pedagógicas actuales, permitiendo implementar mejoras o confirmar su validez. La importancia de la estimulación temprana en el desarrollo integral de los niños fue destacada, abordando la falta de conocimiento que había generado dificultades en el desarrollo del lenguaje y problemas secundarios en el proceso de enseñanza-aprendizaje. El estudio proporcionó una herramienta efectiva para las educadoras, contribuyendo a un aprendizaje significativo y al desarrollo adecuado del lenguaje en niños en una educación tradicionalista. La guía fue evaluada no solo por su contenido, sino también por su capacidad de integración efectiva en la planificación educativa, buscando innovar y mejorar los métodos de enseñanza actuales. Palabras claves: Análisis, ejercicios lingüísticos, desarrollo del lenguaje verbal, enseñanza-aprendizaje. ABSTRACT School. Its objective was to evaluate the effectiveness of this guide in providing educators with stimulation activities adaptable to their planning, using the play-work methodology or learning experiences to develop children's oral language. Various aspects of the guide were validated to determine its compliance with current pedagogical trends, allowing for improvements or confirmation of its validity. The importance of early stimulation in the integral development of children was highlighted, addressing the lack of knowledge that had generated difficulties in language development and secondary problems in the teaching-learning process. The study provided an effective tool for educators, contributing to meaningful learning and the proper development of language in children within a traditional education framework. The guide was evaluated not only for its content but also for its ability to be effectively integrated into educational planning, aiming to innovate and improve current teaching methods. Keywords: analysis, linguistic exercises, verbal language development, teaching-learning. Información del manuscrito:Fecha de recepción: 17 de octubre de 2023.Fecha de aceptación: 26 de diciembre de 2023.Fecha de publicación: 10 de enero de 2024

    Crisis sanitaria y su incidencia en la gestión de microcréditos del Banco Pichincha. Agencia Portoviejo

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    During the COVID-19 pandemic, the economic damage that both the virus and confinement measures caused globally was undeniably evident. This translated into a series of financial problems that affected numerous people, who faced difficulties maintaining their businesses, homes, and paying off debts. Therefore, the objective of this research was to analyze the impact of the health crisis on the microfinance management of Banco Pichincha, in its Portoviejo agency. For this, an inductive research model with a mixed approach was proposed, starting from generalities that marked the pandemic and the economy in confinement; using the systematic review of official portals, scientific publications on the problem, analysis of bank and NGO reports. Likewise, semi-open interviews were carried out with members of the institution under study, to then triangulate all the information. The most relevant results indicate that the health crisis had a negative effect on the local economy; however, even though a progressive and prolonged decrease in the number of microcredits assigned was expected, in 2020 the number of operations was maintained and in 2021 The microcredit portfolio surpassed compared to 2019 data, thus recognizing the effectiveness of the management carried out by the microfinance area for the placement of credits through information portals, and portfolio recovery through payment facilities. Keywords: Microcredits management, health crisis, bank.Durante la pandemia del COVID-19, se evidenció de manera innegable el daño económico que tanto el virus como las medidas de confinamiento causaron a nivel global. Esto se tradujo en una serie de problemas financieros que afectaron a numerosas personas, quienes enfrentaron dificultades para mantener sus negocios, hogares y solventar las deudas. Por ello el objetivo de la presente investigación fue analizar la incidencia de la crisis sanitaria en la gestión de microfinanzas del Banco Pichincha, en su agencia Portoviejo. Para esto, se planteó un modelo de investigación inductiva con enfoque mixto, partiendo de generalidades que marcaron la pandemia y la economía en el confinamiento; utilizando la revisión sistemática de portales oficiales, publicaciones científicas sobre el problema, análisis de informes bancarios y de ONG´s. Así mismo se realizaron entrevistas semiabiertas a miembros de la institución en estudio, para luego triangular toda la información. Los resultados más relevantes indican que la crisis sanitaria tuvo un efecto negativo sobre la economía local, sin embargo, aun cuando se esperaba una disminución progresiva y prolongada del número de microcréditos asignados, en el 2020 se mantuvo el número de operaciones y en el 2021 se superó la cartera de microcréditos comparando con datos del 2019, reconociendo así la eficacia de la gestión realizada por el área de microfinanzas para la colocación de créditos a través de portales de información, y recuperación de cartera a través de facilidades de pago. Palabras claves: Gestión de microcréditos, crisis sanitaria, banco. ABSTRACT During the COVID-19 pandemic, the economic damage that both the virus and confinement measures caused globally was undeniably evident. This translated into a series of financial problems that affected numerous people, who faced difficulties maintaining their businesses, homes, and paying off debts. Therefore, the objective of this research was to analyze the impact of the health crisis on the microfinance management of Banco Pichincha, in its Portoviejo agency. For this, an inductive research model with a mixed approach was proposed, starting from generalities that marked the pandemic and the economy in confinement; using the systematic review of official portals, scientific publications on the problem, analysis of bank and NGO reports. Likewise, semi-open interviews were carried out with members of the institution under study, to then triangulate all the information. The most relevant results indicate that the health crisis had a negative effect on the local economy; however, even though a progressive and prolonged decrease in the number of microcredits assigned was expected, in 2020 the number of operations was maintained and in 2021 The microcredit portfolio surpassed compared to 2019 data, thus recognizing the effectiveness of the management carried out by the microfinance area for the placement of credits through information portals, and portfolio recovery through payment facilities. Keywords: Microcredits management, health crisis, bank. Información del manuscrito:Fecha de recepción: 22 de abril de 2024.Fecha de aceptación: 25 de junio de 2024.Fecha de publicación: 10 de julio de 2024

    La importancia del Desarrollo de las habilidades acuáticas en el guardiamarina dentro de su formación para Oficial de Marina

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    The present scientific article analyzes the importance of developing aquatic skills in Midshipmen as an essential component of their training to become Naval Officers. It explores the dimensions that support this need, from mastering the maritime environment to surviving in it, including the execution of naval operations, leadership and teamwork, physical fitness and discipline, confidence and self-improvement, and professional versatility. It concludes that aquatic skills are not just a complement but a cornerstone in the formation of Naval Officers, preparing them to successfully face the challenges awaiting them in their naval careers. The development of aquatic skills is fundamental in the training of a midshipman, not only due to its relevance in the operational field but also because of the physical and mental benefits it provides. This article explores the importance of these skills in preparing future Naval Officers, highlighting their impact on safety, operational efficiency, and the overall well-being of naval personnel. Keywords: Midshipman, Naval Officer, aquatic skills, training, survival, naval operations, leadership, teamwork, physical fitness, discipline, confidence, self-improvement, versatility.El presente artículo científico analiza la importancia del desarrollo de habilidades acuáticas en el Guardiamarina como componente esencial de su formación para Oficial de Marina. Se exploran las dimensiones que sustentan esta necesidad, desde el dominio del entorno marítimo hasta la supervivencia en el mismo, pasando por la ejecución de operaciones navales, el liderazgo y trabajo en equipo, la condición física y la disciplina, la confianza y autosuperación, y la versatilidad profesional. Se concluye que las habilidades acuáticas no solo son un complemento, sino una piedra angular en la formación del Oficial de Marina, preparándolo para enfrentar con éxito los retos que le esperan en su carrera naval, el desarrollo de habilidades acuáticas es fundamental en la formación de un guardiamarina, no solo por su relevancia en el ámbito operativo, sino también por los beneficios físicos y mentales que proporciona. Este artículo explora la importancia de estas habilidades en la preparación de los futuros Oficiales de Marina, destacando su impacto en la seguridad, la eficiencia operativa y el bienestar integral del personal naval. Palabras claves: Guardiamarina, Oficial de Marina, habilidades acuáticas, formación, supervivencia, operaciones navales, liderazgo, trabajo en equipo, condición física, disciplina, confianza, autosuperación, versatilidad. ABSTRACT The present scientific article analyzes the importance of developing aquatic skills in Midshipmen as an essential component of their training to become Naval Officers. It explores the dimensions that support this need, from mastering the maritime environment to surviving in it, including the execution of naval operations, leadership and teamwork, physical fitness and discipline, confidence and self-improvement, and professional versatility. It concludes that aquatic skills are not just a complement but a cornerstone in the formation of Naval Officers, preparing them to successfully face the challenges awaiting them in their naval careers. The development of aquatic skills is fundamental in the training of a midshipman, not only due to its relevance in the operational field but also because of the physical and mental benefits it provides. This article explores the importance of these skills in preparing future Naval Officers, highlighting their impact on safety, operational efficiency, and the overall well-being of naval personnel. Keywords: Midshipman, Naval Officer, aquatic skills, training, survival, naval operations, leadership, teamwork, physical fitness, discipline, confidence, self-improvement, versatility. Información del manuscrito:Fecha de recepción: 22 de abril de 2024.Fecha de aceptación: 25 de junio de 2024.Fecha de publicación: 10 de julio de 2024

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    Revista Científica Arbitrada de Investigación en Comunicación, Marketing y Empresa
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