Revista Científica Arbitrada de Investigación en Comunicación, Marketing y Empresa
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Promoción de la Actividad Física, Recreativa y Deportiva en la Comunidad Universitaria UG
Get PDFThe initiative promotes physical activity and leisure in the university community to improve physical and mental well-being, counteracting the tendency to neglect them due to academic demands. It seeks to create a supportive and enriching environment, highlighting the importance of physical education and sports for comprehensive training. The physiological and psychological benefits are highlighted, such as cardiovascular improvement and the release of endorphins that elevate mood and reduce anxiety and depression. Free time and leisure balance academic responsibilities and individual needs, allowing for reflection, creativity, and the development of non-academic skills. Key strategies include diversifying activities, making schedules more flexible, encouraging active participation, and collaborating with external entities. The interest of the university community in receiving information about healthy habits and their willingness to adopt practices that promote physical and mental well-being is highlighted.
Keywords: Promotion, Physical Activity, Recreation, Free Time, University Wellbeing.La iniciativa promueve la actividad física y el ocio en la comunidad universitaria para mejorar el bienestar físico y mental, contrarrestando la tendencia a descuidarlos por las demandas académicas. Busca crear un entorno de apoyo y enriquecimiento, resaltando la importancia de la educación física y deportes para la formación integral. Se subrayan los beneficios fisiológicos y psicológicos, como la mejora cardiovascular y la liberación de endorfinas que elevan el ánimo y reducen ansiedad y depresión. El tiempo libre y el ocio equilibran responsabilidades académicas y necesidades individuales, permitiendo reflexión, creatividad y desarrollo de habilidades no académicas. Estrategias clave incluyen diversificar actividades, flexibilizar horarios, fomentar la participación activa y colaborar con entidades externas. Se destaca el interés de la comunidad universitaria en recibir información sobre hábitos saludables y su disposición para adoptar prácticas que promuevan bienestar físico y mental.
Palabras claves: Promoción, Actividad Física, Recreación, Tiempo Libre, Bienestar Universitario.
ABSTRACT
The initiative promotes physical activity and leisure in the university community to improve physical and mental well-being, counteracting the tendency to neglect them due to academic demands. It seeks to create a supportive and enriching environment, highlighting the importance of physical education and sports for comprehensive training. The physiological and psychological benefits are highlighted, such as cardiovascular improvement and the release of endorphins that elevate mood and reduce anxiety and depression. Free time and leisure balance academic responsibilities and individual needs, allowing for reflection, creativity, and the development of non-academic skills. Key strategies include diversifying activities, making schedules more flexible, encouraging active participation, and collaborating with external entities. The interest of the university community in receiving information about healthy habits and their willingness to adopt practices that promote physical and mental well-being is highlighted.
Keywords: Promotion, Physical Activity, Recreation, Free Time, University Wellbeing.
Información del manuscrito:Fecha de recepción: 19 de diciembre de 2023.Fecha de aceptación: 19 de febrero de 2024.Fecha de publicación: 25 de marzo de 2024
Identificación de las conformidades del sistema de gestión de la calidad del servicio en la Empresa PORTOAGUAS EP
Get PDFThe purpose of this article establishes the aspects of quality management, identifying its service conformities and proposing recommendations to improve the effectiveness and efficiency of said system. Nowadays, organizations must face the great challenges that exist in the globalized world that represents part of their environment, among which the competition of the products/services that they produce and/or sells should be highlighted, achieving both national and international market success. international. The objective of which is to analyze the ISO 9001:2015 standard and its influence on the quality management of the PORTOAGUAS EP company in the Portoviejo canton of the province of Manabí. This research was based on a non-experimental design since the variables were studied in a premeditated manner, a study with a mixed approach (qualitative and quantitative) was carried out. The type of research is field, with a descriptive scope and with a population of 117 employees, among the information collection techniques we have surveys, checklist and documentary analysis, since with this information it has been extracted, analyzed and correlated in in its entirety, a process that made possible the development of a situational diagnosis of the company. It was concluded that the results highlighted specific areas where employees express concerns or suggest improvements in quality service, this indicates opportunities for continuous improvement with the importance of carrying out work to achieve good support of all documentary information with the special help from quality management systems.
Keywords: ISO 9001:2015 Standard, Management, Quiality and Services.El propósito de este presente artículo establece los aspectos de la gestión de la calidad identificando sus conformidades y no conformidades en la calidad del servicio y proponiendo recomendaciones para mejorar la eficacia y eficiencia de dicho sistema basada en la norma ISO 9001:2015. En la actualidad las organizaciones deben afrontar grandes retos existentes en el mundo globalizado que representa parte de su entorno, entre las cuales cabe destacar principalmente la competencia de los productos/servicios que produce y/o comercializa, logrando en el mercado tanto nacional como a nivel internacional. Cuyo objetivo es analizar la normativa ISO 9001:2015 y su influencia en la gestión de calidad de la empresa PORTOAGUAS EP del cantón Portoviejo de la provincia de Manabí. En esta investigación se fundamentó en un diseño no experimental ya que se estudiaron las variables de manera premeditada, se realizó un estudio con enfoque mixto (cualitativo y cuantitativo). El tipo de investigación es de campo, con un alcance descriptivo y con una población de 117 empleados, entre las técnicas de recolección de información tenemos encuestas, lista de verificación y análisis documental, ya que con esta información ha sido extraída, analizada y correlacionada en su totalidad, proceso que viabilizó el desarrollo de un diagnóstico situacional de la empresa. Se concluyo mediante los resultados se destacaron áreas especificadas donde los empleados expresan preocupaciones o sugieren mejoras en el servicio de calidad, esto indican oportunidades para la mejora continua con la importancia de llevar a cabo trabajos para lograr un buen respaldo de toda la información documental con la ayuda especial de sistemas de gestión de calidad.
Palabras claves: Normas, ISO 9001:2015, Gestión, Calidad y Servicios.
ABSTRACT
The purpose of this article establishes the aspects of quality management, identifying its service conformities and proposing recommendations to improve the effectiveness and efficiency of said system. Nowadays, organizations must face the great challenges that exist in the globalized world that represents part of their environment, among which the competition of the products/services that they produce and/or sells should be highlighted, achieving both national and international market success. international. The objective of which is to analyze the ISO 9001:2015 standard and its influence on the quality management of the PORTOAGUAS EP company in the Portoviejo canton of the province of Manabí. This research was based on a non-experimental design since the variables were studied in a premeditated manner, a study with a mixed approach (qualitative and quantitative) was carried out. The type of research is field, with a descriptive scope and with a population of 117 employees, among the information collection techniques we have surveys, checklist and documentary analysis, since with this information it has been extracted, analyzed and correlated in in its entirety, a process that made possible the development of a situational diagnosis of the company. It was concluded that the results highlighted specific areas where employees express concerns or suggest improvements in quality service, this indicates opportunities for continuous improvement with the importance of carrying out work to achieve good support of all documentary information with the special help from quality management systems.
Keywords: ISO 9001:2015 Standard, Management, Quiality and Services.
Información del manuscrito:Fecha de recepción: 19 de diciembre de 2023.Fecha de aceptación: 19 de febrero de 2024.Fecha de publicación: 25 de marzo de 2024
Hipertextualidad y el Consumo Informativo en las Audiencias Digitales de una Institución Cultural
Get PDFThe Benjamín Carrión Núcleo de Santa Elena House of Culture has focused on adapting to the needs of an increasingly globalized and digitally connected public, using hypertextuality to improve the experience of its audiences on digital platforms. This study aimed to analyze the hypertextuality and information consumption of the audiences of the House of Culture, in order to strengthen the content offered and establish communication strategies that improve the user experience on its digital page. For this research, a mixed approach was used that combined quantitative and qualitative methods, adopting a non-experimental deductive design. This allowed events to be observed in their natural context without intervening in existing conditions, providing a comprehensive view of the interaction of audiences with the institution's digital content. The results were discussed considering the feedback from the audience and officials of the House of Culture, identifying areas for improvement and establishing concrete recommendations to strengthen hypertextuality and information consumption on its digital platform.
Keywords: hypertextuality, communication strategies, digital content.La Casa de la Cultura Benjamín Carrión Núcleo de Santa Elena se ha enfocado en adaptarse a las necesidades de un público cada vez más globalizado y digitalmente conectado, utilizando la hipertextualidad para mejorar la experiencia de sus audiencias en plataformas digitales. Este estudio tuvo como objetivo analizar la hipertextualidad y el consumo informativo de las audiencias de la Casa de la Cultura, con el fin de fortalecer el contenido ofrecido y establecer estrategias comunicacionales que mejoren la experiencia de los usuarios en su página digital. Para esta investigación, se utilizó un enfoque mixto que combinó métodos cuantitativos y cualitativos, adoptando un diseño deductivo no experimental. Esto permitió observar los eventos en su contexto natural sin intervenir en las condiciones existentes, proporcionando una visión integral de la interacción de las audiencias con el contenido digital de la institución. Los resultados fueron discutidos considerando la retroalimentación de la audiencia y los funcionarios de la Casa de la Cultura, identificando áreas de mejora y estableciendo recomendaciones concretas para fortalecer la hipertextualidad y el consumo informativo en su plataforma digital.
Palabras claves: hipertextualidad, estrategias comunicacionales, contenido digital.
ABSTRACT
The Benjamín Carrión Núcleo de Santa Elena House of Culture has focused on adapting to the needs of an increasingly globalized and digitally connected public, using hypertextuality to improve the experience of its audiences on digital platforms. This study aimed to analyze the hypertextuality and information consumption of the audiences of the House of Culture, in order to strengthen the content offered and establish communication strategies that improve the user experience on its digital page. For this research, a mixed approach was used that combined quantitative and qualitative methods, adopting a non-experimental deductive design. This allowed events to be observed in their natural context without intervening in existing conditions, providing a comprehensive view of the interaction of audiences with the institution's digital content. The results were discussed considering the feedback from the audience and officials of the House of Culture, identifying areas for improvement and establishing concrete recommendations to strengthen hypertextuality and information consumption on its digital platform.
Keywords: hypertextuality, communication strategies, digital content.
Información del manuscrito:Fecha de recepción: 22 de abril de 2024.Fecha de aceptación: 25 de junio de 2024.Fecha de publicación: 10 de julio de 2024
Cultura investigativa en los estudiantes de la carrera de educación
Get PDFThe culture of research among Education students is a crucial aspect for the development of competent future teachers and the improvement of educational quality. The purpose of this investigation was to analyze the factors that influence the formation of a research culture and evaluate its impact on students' professional competencies. A mixed methodology was employed, combining surveys of students from different years of the program, semi-structured interviews with teachers, and documentary analysis of study plans. The results reveal a positive correlation between early exposure to research methodologies and the development of scientific and innovative skills. Participation in research projects and faculty mentorship were identified as key factors in fostering a research culture among pre-service professionals. However, significant barriers were observed, such as the limited availability of resources and the perception of research as an activity disconnected from teaching practice. The study concludes that it is necessary to more effectively integrate research into the curriculum and provide greater opportunities for participation in real projects to strengthen the culture of scientific inquiry in teacher training.
Keywords: innovation, professional development, projects, science, scientific dissemination.La cultura de la investigación entre los estudiantes de la carrera de Educación es un aspecto crucial para el desarrollo de futuros docentes competentes y la mejora de la calidad educativa. El propósito de esta indagación fue analizar los factores que influyen en la formación de una cultura investigativa y evaluar su impacto en las competencias profesionales de los estudiantes. Se empleó una metodología mixta, combinando encuestas a estudiantes de diferentes años de la carrera, entrevistas semiestructuradas a docentes, y análisis documental de los planes de estudio. Los resultados revelan una correlación positiva entre la exposición temprana a metodologías de investigación y el desarrollo de habilidades científicas e innovadoras. Se identificó que la participación en proyectos de investigación y la mentoría docente son factores clave en el fomento de una cultura en los profesionales en formación. Sin embargo, se observaron barreras significativas, como la limitada disponibilidad de recursos y la percepción de la investigación como una actividad desvinculada de la práctica docente. El estudio concluye que es necesario integrar más eficazmente la investigación en el currículo y proporcionar mayores oportunidades de participación en proyectos reales para fortalecer la cultura de búsqueda de información científica en la formación docente.
Palabras claves: ciencia, desarrollo profesional, divulgación científica, innovación, proyectos.
ABSTRACT
The culture of research among Education students is a crucial aspect for the development of competent future teachers and the improvement of educational quality. The purpose of this investigation was to analyze the factors that influence the formation of a research culture and evaluate its impact on students' professional competencies. A mixed methodology was employed, combining surveys of students from different years of the program, semi-structured interviews with teachers, and documentary analysis of study plans. The results reveal a positive correlation between early exposure to research methodologies and the development of scientific and innovative skills. Participation in research projects and faculty mentorship were identified as key factors in fostering a research culture among pre-service professionals. However, significant barriers were observed, such as the limited availability of resources and the perception of research as an activity disconnected from teaching practice. The study concludes that it is necessary to more effectively integrate research into the curriculum and provide greater opportunities for participation in real projects to strengthen the culture of scientific inquiry in teacher training.
Keywords: innovation, professional development, projects, science, scientific dissemination.
Información del manuscrito:Fecha de recepción: 22 de abril de 2024.Fecha de aceptación: 25 de junio de 2024.Fecha de publicación: 10 de julio de 2024
Análisis de la usurpación o conflictos en el contexto interno familiar, estudio de casos en la disputa de bien inmueble – Challhuahucho, Apurimac 2019
Get PDFDear readers, I am happy and excited to present my research work, which has as a general objective to determine the degree of perception of the usurpation or internal family conflict, case study in the dispute of real estate - challhuahucho, Apurímac 2019. Additionally This one for its development I use the quantitative methodology, this being of a pure level, I use the hypothetical-deductive method, it is of a non-experimental, cross-sectional design. Regarding the study sample, it was made up of 61 trial lawyers from the district of Challhuahucho, Apurímac 2019; Regarding the data collection instrument, the questionnaire was used. Result: 41% of the lawyers indicated that the acts that generate a dispute over the real estate is the inadequate delimitation of the real estate, this because within the family environment there are conflicts between siblings. Regarding the conclusion: It was possible to determine the degree of perception of the usurpation or internal family conflict; This with respect to the lawyers, they demonstrated to have problems to be able to differentiate the usurpation with a family conflict, since they indicated that the act of invading, and taking possession of an asset from another heir as a simple family conflict (21.3%).
Keywords: accumulation, principle of connection, decumulation, separation of processes.Queridos lectores, me alegra y emociona poder presentarle mi trabajo de investigación, el cual tiene como objetivo general el determinar el grado de percepción de la usurpación o conflicto interno familiar, estudio de casos en la disputa de bien inmueble – challhuahucho, Apurímac 2019. Adema este para su desarrollo uso la metodología cuantitativa, este siendo de un nivel puro, uso el método hipotético-deductivo, es de un diseño no experimental, transversal. En cuanto a la muestra del estudio estuvo conformado por 61 abogados litigantes del distrito de challhuahucho, Apurímac 2019; en cuanto al instrumento de recolección de datos se uso el cuestionario. Resultado: en un 41% de los abogados indicaron que los actos que generan disputa del bien inmueble es la inadecuada delimitación del bien inmueble, esto en razón de que dentro del ambiente familiar se tiene conflictos entre hermanos. En cuanto a la conclusion: Se logro determinar el grado de percepción de la usurpación o conflicto interno familiar; esto respecto a los abogados, estos demostraron tener problemas para poder diferenciar la usurpación con un conflicto familiar, ya que indicaron que el acto de invadir, y tomar posesión de un bien de otro heredero como un simple conflicto familiar (21,3%).
Palabras claves: acumulación, principio de conexidad, desacumulación, separación de procesos.
ABSTRACT
Dear readers, I am happy and excited to present my research work, which has as a general objective to determine the degree of perception of the usurpation or internal family conflict, case study in the dispute of real estate - challhuahucho, Apurímac 2019. Additionally This one for its development I use the quantitative methodology, this being of a pure level, I use the hypothetical-deductive method, it is of a non-experimental, cross-sectional design. Regarding the study sample, it was made up of 61 trial lawyers from the district of Challhuahucho, Apurímac 2019; Regarding the data collection instrument, the questionnaire was used. Result: 41% of the lawyers indicated that the acts that generate a dispute over the real estate is the inadequate delimitation of the real estate, this because within the family environment there are conflicts between siblings. Regarding the conclusion: It was possible to determine the degree of perception of the usurpation or internal family conflict; This with respect to the lawyers, they demonstrated to have problems to be able to differentiate the usurpation with a family conflict, since they indicated that the act of invading, and taking possession of an asset from another heir as a simple family conflict (21.3%).
Keywords: accumulation, principle of connection, decumulation, separation of processes.
Información del manuscrito:Fecha de recepción: 22 de abril de 2024.Fecha de aceptación: 25 de junio de 2024.Fecha de publicación: 10 de julio de 2024
Pensamiento creativo como herramienta para impulsar al emprendedor universitario
Get PDFIn a highly competitive and globalized society there are different types of markets. For this reason, successful leaders with a creative and inspiring spirit present their companies with different products according to the current needs. They know the factors that accelerate as well as slow down success, and depending on their efficiency they are assigned activities that they can best develop. The objective of the research is to determine the perception of higher level students regarding entrepreneurship. The approach used is of a mixed nature, the type of study is descriptive and the design is non-experimental. The scientific methods used allowed the researchers to approach the object of study, and through the use of techniques and instruments a value of 0.80 was obtained as a result in Cronbach's Alpha thus supporting the suitability in its implementation. The study population and sample consisted of 91 participants. Currently there are many industries competing for the attention of customers, gaining the loyalty of the public requires speed in the resolution of demands and a plus of value that is provided by having creativity. Developing creative thinking is vital to stand out and create popularity in the market, depending on the level of importance assigned to its development and productivity in order to make them more outstanding.
Keywords: Self-training, Innovative culture, Professional training, Creative skills, Emotional intelligence.DOI: https://doi.org/10.46296/rc.v7i14edespnov.0296
Resumen
En una sociedad altamente competitiva y globalizada hay distintos tipos de mercados. Por tal, razón los lideres de éxito con espíritu creativo e inspirador presentan a sus empresas diferentes productos de acuerdo con la necesita actual. Conocen los factores que aceleran, así como frenan el éxito, y dependiendo de su eficiencia se le asigna actividades que mejor puedan desarrollar. El objetivo de la investigación es determinar la percepción de los estudiantes de nivel superior respecto al emprendimiento. El enfoque utilizado es de naturaleza mixta, el tipo de estudio es descriptivo y el diseño es no experimental. Los métodos científicos utilizados permitieron a los investigadores acercarse al objeto de estudio, y mediante el uso de técnicas e instrumentos se obtuvo un valor de 0,80 como resultado en el Alfa de Cronbach respaldando así la idoneidad en su implementación. La población y la muestra de estudio estuvo formada por 91 participantes. Actualmente hay muchas industrias compitiendo por la atención de los clientes, ganarse la lealtad del público requiere rapidez en la resolución de las demandas y un plus de valor que se aporta al tener creatividad. Desarrollar un pensamiento creativo en vital para sobresalir y crear popularidad en el mercado, dependiendo así, del nivel de importancia que se le asigne para su desarrollo y productividad con el fin de hacerlos más sobresalientes.
Palabras claves: Autoformación, Cultura innovadora, Formación profesional, Habilidades creativas, Inteligencia emocional.
ABSTRACT
In a highly competitive and globalized society there are different types of markets. For this reason, successful leaders with a creative and inspiring spirit present their companies with different products according to the current needs. They know the factors that accelerate as well as slow down success, and depending on their efficiency they are assigned activities that they can best develop. The objective of the research is to determine the perception of higher level students regarding entrepreneurship. The approach used is of a mixed nature, the type of study is descriptive and the design is non-experimental. The scientific methods used allowed the researchers to approach the object of study, and through the use of techniques and instruments a value of 0.80 was obtained as a result in Cronbach's Alpha thus supporting the suitability in its implementation. The study population and sample consisted of 91 participants. Currently there are many industries competing for the attention of customers, gaining the loyalty of the public requires speed in the resolution of demands and a plus of value that is provided by having creativity. Developing creative thinking is vital to stand out and create popularity in the market, depending on the level of importance assigned to its development and productivity in order to make them more outstanding.
Keywords: Self-training, Innovative culture, Professional training, Creative skills, Emotional intelligence.
Información del manuscrito:Fecha de recepción: 19 de agosto de 2024.Fecha de aceptación: 21 de octubre de 2024.Fecha de publicación: 29 de noviembre de 2024
Herramientas de gamificación para la enseñanza de matemáticas en la Educación Superior: Una revisión sistemática
Get PDFDOI: https://doi.org/10.46296/rc.v7i14.0302
Higher education has been evolving its pedagogical systems in line with the needs of society, where more dynamic methodologies are used, considering the student as the main element for meaningful learning. The use of technological tools and gamification have been strategies used to complement traditional teaching. The objective of this systematic review was to determine the main gamification tools used for learning this subject in higher education. The information search was initiated using Scopus and Redalyc databases, selecting articles published between 2019 and 2024. At the beginning of the search process, inclusion criteria were established to facilitate the literature review. The information was analyzed following the PRISMA methodology. Of all the articles found, they were eliminated using the pre-established criteria, resulting in fifteen final articles. The results show that using gamification in teaching motivates students to learn, improves cognitive skills, and changes the stigma about the difficulty of the subject. It is hoped that this review will encourage the implementation of gamification so that students can have meaningful learning in mathematics.
Keywords: gamification, mathematics, learning, education, higher education.DOI: https://doi.org/10.46296/rc.v7i14.0302
Resumen
La educación superior ha ido evolucionando en sus sistemas pedagógicos en función a las necesidades de la sociedad donde se emplean metodologías más dinámicas considerando al estudiante el elemento principal para el aprendizaje significativo. El uso de herramientas tecnológicas, así como la gamificación son estrategias que se han venido empleando como complementación a la enseñanza tradicional. El objetivo de esta revisión sistemática fue determinar las principales herramientas de gamificación empleadas para el aprendizaje de esta asignatura en el ámbito de educación superior. La búsqueda de información inició con el empleo de dos bases de datos Scopus y Redalyc, seleccionando artículos publicados desde el 2019 al 2024. Al iniciar el proceso de búsqueda se establecieron criterios de inclusión para facilitar la revisión bibliográfica. La información fue analizada aplicando la metodología PRISMA. De todos los artículos encontrados se eliminaron por los criterios preestablecidos, dando como resultado quince artículos finales. Los resultados muestran que el empleo de la gamificación en la enseñanza motiva a los estudiantes al aprendizaje, a mejorar habilidades cognitivas y cambiar el estigma sobre la dificultad de la asignatura. Se espera que esta revisión incentive la implementación de la gamificación para que los estudiantes tengan un aprendizaje significativo en el área de las matemáticas.
Palabras claves: gamificación, matemáticas, aprendizaje, educación, educación superior.
ABSTRACT
Higher education has been evolving its pedagogical systems in line with the needs of society, where more dynamic methodologies are used, considering the student as the main element for meaningful learning. The use of technological tools and gamification have been strategies used to complement traditional teaching. The objective of this systematic review was to determine the main gamification tools used for learning this subject in higher education. The information search was initiated using Scopus and Redalyc databases, selecting articles published between 2019 and 2024. At the beginning of the search process, inclusion criteria were established to facilitate the literature review. The information was analyzed following the PRISMA methodology. Of all the articles found, they were eliminated using the pre-established criteria, resulting in fifteen final articles. The results show that using gamification in teaching motivates students to learn, improves cognitive skills, and changes the stigma about the difficulty of the subject. It is hoped that this review will encourage the implementation of gamification so that students can have meaningful learning in mathematics.
Keywords: gamification, mathematics, learning, education, higher education.
Información del manuscrito:Fecha de recepción: 22 de abril de 2024.Fecha de aceptación: 25 de junio de 2024.Fecha de publicación: 10 de julio de 2024
Modelo de experiencia del cliente en laboratorios de inyección a diésel de la ciudad de Quevedo
Get PDFDOI: https://doi.org/10.46296/rc.v7i14edespag.0295
The overall objective of this research was to analyze how customer experience influences satisfaction and loyalty, developing a theoretical model validated through quantitative methods. The problem investigated focuses on the lack of comprehensive understanding of how key dimensions of customer experience, such as communication, empathy, and problem solving, impact both consumer satisfaction and loyalty, crucial elements for business success. The methodology used had a quantitative approach, with a non-experimental and descriptive design. A structural equation model (SEM) was applied to analyze data collected through surveys applied to 108 customers. The dimensions included in the analysis were experience, satisfaction, and loyalty, assessed through Likert scale questions. The main results show that customer experience significantly influences satisfaction (β=0.938, p<0.001\beta = 0.938, p < 0.001β=0.938, p<0.001) and more moderately influences loyalty (β=0.215, p=0.018\beta = 0.215, p = 0.018β=0.215, p=0.018). Furthermore, satisfaction proved to be a key mediator in the relationship between experience and loyalty (β=0.740, p<0.001\beta = 0.740, p < 0.001β=0.740, p<0.001). The main conclusion is that customer experience is the most important driver for increasing satisfaction, while loyalty depends on a combination of experience and satisfaction. This underlines the need for comprehensive strategies to optimize both variables.
Keywords: Experience, loyalty, satisfaction, customer.DOI: https://doi.org/10.46296/rc.v7i14edespag.0295
Resumen
El objetivo general de esta investigación fue analizar cómo la experiencia del cliente influye en la satisfacción y la fidelidad, desarrollando un modelo teórico validado mediante métodos cuantitativos. El problema investigado se centra en la falta de comprensión integral de cómo las dimensiones clave de la experiencia del cliente, como la comunicación, la empatía y la resolución de problemas, impactan tanto la satisfacción como la fidelidad de los consumidores, elementos cruciales para el éxito empresarial. La metodología empleada tuvo un enfoque cuantitativo, con un diseño no experimental y de tipo descriptivo. Se aplicó un modelo de ecuaciones estructurales (SEM) para analizar datos recopilados a través de encuestas aplicadas a 108 clientes. Las dimensiones incluidas en el análisis fueron experiencia, satisfacción y fidelidad, evaluadas a través de preguntas en escala Likert. Los principales resultados muestran que la experiencia del cliente influye significativamente en la satisfacción (β=0.938,p<0.001\beta = 0.938, p < 0.001β=0.938,p<0.001) y de manera más moderada en la fidelidad (β=0.215,p=0.018\beta = 0.215, p = 0.018β=0.215,p=0.018). Además, la satisfacción demostró ser un mediador clave en la relación entre experiencia y fidelidad (β=0.740,p<0.001\beta = 0.740, p < 0.001β=0.740,p<0.001). La conclusión principal es que la experiencia del cliente es el motor más importante para incrementar la satisfacción, mientras que la fidelidad depende de una combinación de experiencia y satisfacción. Esto subraya la necesidad de estrategias integrales para optimizar ambas variables.
Palabras claves: Experiencia, fidelización, satisfacción, cliente.
ABSTRACT
The overall objective of this research was to analyze how customer experience influences satisfaction and loyalty, developing a theoretical model validated through quantitative methods. The problem investigated focuses on the lack of comprehensive understanding of how key dimensions of customer experience, such as communication, empathy, and problem solving, impact both consumer satisfaction and loyalty, crucial elements for business success. The methodology used had a quantitative approach, with a non-experimental and descriptive design. A structural equation model (SEM) was applied to analyze data collected through surveys applied to 108 customers. The dimensions included in the analysis were experience, satisfaction, and loyalty, assessed through Likert scale questions. The main results show that customer experience significantly influences satisfaction (β=0.938, p<0.001\beta = 0.938, p < 0.001β=0.938, p<0.001) and more moderately influences loyalty (β=0.215, p=0.018\beta = 0.215, p = 0.018β=0.215, p=0.018). Furthermore, satisfaction proved to be a key mediator in the relationship between experience and loyalty (β=0.740, p<0.001\beta = 0.740, p < 0.001β=0.740, p<0.001). The main conclusion is that customer experience is the most important driver for increasing satisfaction, while loyalty depends on a combination of experience and satisfaction. This underlines the need for comprehensive strategies to optimize both variables.
Keywords: Experience, loyalty, satisfaction, customer.
Información del manuscrito:Fecha de recepción: 23 de mayo de 2024.Fecha de aceptación: 25 de julio de 2024.Fecha de publicación: 29 de agosto de 2024
Estrategias pedagógicas para la atención a estudiantes con necesidades educativas especiales asociadas a problemas de aprendizaje en la asignatura matemática en el primer nivel de bachillerato, Portoviejo
Get PDFDyscalculia is a dysfunction that hinders the development of skills to carry out logical mathematical processes. Therefore, its treatment requires extensive knowledge about appropriate pedagogical strategies for its care. Under this approach, the objective of the research work was to design a pedagogical strategy to care for students with special educational needs associated with mathematics learning problems (Dyscalculia) at the first level of high school in the “Portoviejo” Private Computer Education Unit. The study was based on mixed approaches (qualitative and quantitative) at a descriptive level. An interview was conducted with a teacher, and a survey was conducted with 28 students. The instruments showed that teachers do not apply pedagogical strategies to teach young high school students with dyscalculia problems. With the results generated, the LEARN BY PLAYING proposal was designed and focused on implementing a disruptive educational approach, which combines playful learning as a fundamental tool to improve the understanding and performance of students. It is concluded that students do not have a learning process according to educational needs, thus producing a deficiency, which significantly impacts low academic performance in mathematics.
Keywords: Special Educational Needs, Pedagogical Strategies, Learning problems, Dyscalculia.La Discalculia es una disfuncionalidad que dificulta el desarrollo de destrezas para realizar procesos lógicos matemáticos, por lo tanto, su tratamiento requiere de un amplio conocimiento sobre estrategias pedagógicas adecuadas para su atención. Bajo este enfoque el trabajo investigativo tuvo como objetivo diseñar una estrategia pedagógica para la atención de los estudiantes con necesidades educativas especiales asociados a problemas de aprendizaje de las matemáticas (Discalculia) del primer nivel de bachillerato en la Unidad Educativa Particular Informática “Portoviejo. El estudio se basó en enfoques mixtos (cualitativo y cuantitativo) de nivel descriptivo. Se aplicó una entrevista dirigida a un docente y una encuesta a 28 estudiantes. Los instrumentos permitieron conocer que los docentes no aplican estrategias pedagógicas para enseñar a jóvenes bachilleres con problemas de discalculia. Con los resultados generados se diseñó la propuesta APRENDER JUGANDO, centrada en la implementación de un enfoque educativo disruptivo, que convine el aprendizaje lúdico, como herramienta fundamental para mejorar la comprensión y el desempeño de los estudiantes. Se concluye que los estudiantes no cuentan con un proceso de aprendizaje según las necesidades educativas, produciéndose así una falencia, lo que repercute de manera significativa al bajo rendimiento académico en la asignatura de matemática.
Palabras claves: Necesidades Educativas Especiales, Estrategias Pedagógicas, Problemas de Aprendizaje, Discalculia.
ABSTRACT
Dyscalculia is a dysfunction that hinders the development of skills to carry out logical mathematical processes. Therefore, its treatment requires extensive knowledge about appropriate pedagogical strategies for its care. Under this approach, the objective of the research work was to design a pedagogical strategy to care for students with special educational needs associated with mathematics learning problems (Dyscalculia) at the first level of high school in the “Portoviejo” Private Computer Education Unit. The study was based on mixed approaches (qualitative and quantitative) at a descriptive level. An interview was conducted with a teacher, and a survey was conducted with 28 students. The instruments showed that teachers do not apply pedagogical strategies to teach young high school students with dyscalculia problems. With the results generated, the LEARN BY PLAYING proposal was designed and focused on implementing a disruptive educational approach, which combines playful learning as a fundamental tool to improve the understanding and performance of students. It is concluded that students do not have a learning process according to educational needs, thus producing a deficiency, which significantly impacts low academic performance in mathematics.
Keywords: Special Educational Needs, Pedagogical Strategies, Learning problems, Dyscalculia.
Información del manuscrito:Fecha de recepción: 11 de marzo de 2024.Fecha de aceptación: 15 de mayo de 2024.Fecha de publicación: 10 de junio de 2024
Actividades extracurriculares y el aprendizaje significativo en los niños de quinto año de Educación Básica
Get PDFIn this research, carried out in the fifth year of the Manuel J Calle No. 183 Basic Education School, a limited implementation of extracurricular activities aimed at strengthening the teaching of Mathematics was identified. This lack became the focal point for the formulation of the main objective, which consisted of designing a teaching guide for extracurricular activities capable of contributing to the development of meaningful learning for the students of said institution. To achieve this purpose, a qualitative-quantitative, explanatory and cross-sectional cohort methodological approach was chosen. During the research process, historical-logical and hypothetical-deductive methods were used, and techniques such as student surveys and interviews with management-teaching staff were used to collect pertinent information. As a result of this investigation, the teaching guide for extracurricular activities was developed, conceived with the objective of enriching the significant learning of the students who participate in it. Validation by expert criteria allowed us to conclude that this guide is not only viable, but also relevant, since it demonstrated adequate potential to positively influence the development of meaningful student learning. This finding suggests that the proposed guide has the capacity to address the identified educational needs and to significantly improve the teaching-learning process of the subject of Mathematics in the aforementioned institution. This support guarantees that the proposal is a valuable and effective tool for educators seeking to improve the quality of mathematics teaching in Basic Education.
Keywords: Extracurricular activities, teaching, learning.En esta investigación, realizada en el quinto año de la Escuela de Educación Básica Manuel J Calle Nro. 183, se identificó una limitada implementación de actividades extraescolares dirigidas al fortalecimiento de la enseñanza de Matemáticas. Esta carencia se convirtió en el punto focal para la formulación del objetivo principal, que consistió en diseñar una guía didáctica de actividades extracurriculares capaz de contribuir al desarrollo del aprendizaje significativo de los estudiantes de dicha institución. Para alcanzar este propósito, se optó por un enfoque metodológico cuali-cuantitativo, de tipo explicativo y de cohorte transversal. Durante el proceso investigativo, se emplearon métodos histórico-lógico e hipotético-deductivo, y se utilizaron técnicas como las encuestas a estudiantes y entrevista al personal directivo-docente para recopilar información pertinente. Como resultado de esta indagación, se elaboró la guía didáctica de actividades extracurriculares, concebida con el objetivo de enriquecer el aprendizaje significativo de los alumnos que participan en ella. La validación por criterios de expertos permitió concluir que esta guía no solo es viable, sino también pertinente, ya que demostró contar con un potencial adecuado para influir positivamente en el desarrollo del aprendizaje significativo de los estudiantes. Este hallazgo sugiere que la guía propuesta tiene la capacidad de abordar las necesidades educativas identificadas y de mejorar de manera significativa el proceso de enseñanza-aprendizaje de la asignatura de Matemáticas en la institución mencionada. Este respaldo garantiza que la propuesta sea una herramienta valiosa y efectiva para los educadores que buscan mejorar la calidad de la enseñanza de las matemáticas en Educación Básica.
Palabras claves: Actividades extracurriculares, enseñanza, aprendizaje.
ABSTRACT
In this research, carried out in the fifth year of the Manuel J Calle No. 183 Basic Education School, a limited implementation of extracurricular activities aimed at strengthening the teaching of Mathematics was identified. This lack became the focal point for the formulation of the main objective, which consisted of designing a teaching guide for extracurricular activities capable of contributing to the development of meaningful learning for the students of said institution. To achieve this purpose, a qualitative-quantitative, explanatory and cross-sectional cohort methodological approach was chosen. During the research process, historical-logical and hypothetical-deductive methods were used, and techniques such as student surveys and interviews with management-teaching staff were used to collect pertinent information. As a result of this investigation, the teaching guide for extracurricular activities was developed, conceived with the objective of enriching the significant learning of the students who participate in it. Validation by expert criteria allowed us to conclude that this guide is not only viable, but also relevant, since it demonstrated adequate potential to positively influence the development of meaningful student learning. This finding suggests that the proposed guide has the capacity to address the identified educational needs and to significantly improve the teaching-learning process of the subject of Mathematics in the aforementioned institution. This support guarantees that the proposal is a valuable and effective tool for educators seeking to improve the quality of mathematics teaching in Basic Education.
Keywords: Extracurricular activities, teaching, learning.
Información del manuscrito:Fecha de recepción: 17 de octubre de 2023.Fecha de aceptación: 26 de diciembre de 2023.Fecha de publicación: 10 de enero de 2024