Revista Científica Arbitrada de Investigación en Comunicación, Marketing y Empresa
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Navegando por el Cambio Digital y Social: Perspectivas sobre el Comportamiento del Consumidor
Get PDFUnderstanding consumer behavior, encompassing customers’ inclinations, motivations, decision-making mechanisms stands as a critical priority for marketers. The traditional model of consumer behavior explains the importance of buying process as a rational process aimed at fulfilling consciously recognized needs and desires. However, with the modern approaches, we have seen a shift towards to be able to analyze and understand the importance of unconscious decision making. These processes including the stereotypes, pursuit of unconscious goals, behavioral mirroring and priming put a profound importance on consumer preferences and ultimately the decision-making process.
The objective of this article is to firstly to introduce the evolution of marketing, familiarize the connection between consumer behavior field and marketing. Secondly, is to familiarize the connection between new technologies and the online consumer behavior, by also introducing the societal marketing concepts as an emerging concept. Lastly, to emphasize the interdisciplinary approach to consumer behavior and making the important connection between consumer behavior and other fields of study.Para los profesionales del marketing es fundamental entender cómo se comportan los consumidores, y eso incluye sus tendencias, sus motivaciones y en qué basan sus decisiones. En el modelo tradicional, la importancia del proceso de compra radica en que es un acto racional cuyo fin es satisfacer necesidades y deseos conscientes. Sin embargo, de acuerdo con los enfoques actuales, hemos virado hacia el análisis y el entendimiento de la relevancia que tienen las decisiones que se toman de forma inconsciente. Estos procesos, que incluyen los estereotipos, la consecución de objetivos inconscientes, la imitación y la predisposición tienen un peso muy importante en las preferencias de los consumidores y, en última instancia, en la toma de decisiones.
El objetivo de este artículo es, en primer lugar, presentar la evolución del marketing, dar a conocer el vínculo que existe entre el campo del comportamiento del consumidor y el marketing. En segundo lugar, exponer el vínculo entre las nuevas tecnologías y esas conductas en el mundo digital, así como presentar los conceptos emergentes del marketing social. Por último, poner de relieve el enfoque interdisciplinar del comportamiento del consumidor y el vínculo entre esta noción y otros campos de estudio
Innovación de la PYMEs rural y economía naranja
Get PDFInnovation in rural Small and Medium Enterprises (SMEs), within the context of the orange economy, has attracted growing interest in the contemporary economic and business agenda. This paradigmatic change towards valuing creativity, culture and knowledge as drivers of business development and competitiveness has been especially notable in rural areas, where these dimensions still have unexplored potential. The objective of this document is to analyze the role of the orange economy as a catalyst for innovation in rural SMEs, exploring how it can capitalize on endogenous resources and cultural traditions to generate differentiated and competitive products and services. The study adopts a quantitative methodological approach, integrating qualitative and quantitative techniques, with the purpose of investigating innovation in rural SMEs and their relationship with the orange economy in the city of Manta. Through a review of the literature and the application of surveys, to analyze the complex interaction between economic, social and political factors that influence business decisions and practices in the context of the orange economy. The main results highlight the need to address the identified challenges and promote policies and programs that support innovation, sustainability and business collaboration in rural areas to further encourage the development of rural SMEs in this context.
Keywords: Business innovation, rural economy, Economic theories.La innovación en las Pequeñas y Medianas Empresas (PYMEs) rurales, dentro del contexto de la economía naranja, ha captado un interés creciente en la agenda económica y empresarial contemporánea. Este cambio paradigmático hacia la valorización de la creatividad, la cultura y el conocimiento como impulsores del desarrollo y la competitividad empresarial ha sido especialmente notable en áreas rurales, donde estas dimensiones aún poseen un potencial por explorar. El objetivo de este documento consiste en analizar el papel de la economía naranja como catalizador de la innovación en las PYMEs rurales, explorando cómo esta puede capitalizar los recursos endógenos y las tradiciones culturales para generar productos y servicios diferenciados y competitivos. El estudio adopta un enfoque metodológico cuantitativo, integrando técnicas cualitativas y cuantitativas, con el propósito de indagar sobre la innovación en las PYMEs rurales y su relación con la economía naranja en la ciudad de Manta. Mediante una revisión de la literatura y la aplicación de encuestas, para analizar la compleja interacción entre factores económicos, sociales y políticos que influyen en las decisiones y prácticas empresariales en el contexto de la economía naranja. Los resultados principales destacan la necesidad de abordar los desafíos identificados y promover políticas y programas que respalden la innovación, la sostenibilidad y la colaboración empresarial en las zonas rurales para fomentar aún más el desarrollo de las PYMEs rurales en este contexto.
Palabras claves: Innovación empresarial, economía rural, Teorías económicas.
ABSTRACT
Innovation in rural Small and Medium Enterprises (SMEs), within the context of the orange economy, has attracted growing interest in the contemporary economic and business agenda. This paradigmatic change towards valuing creativity, culture and knowledge as drivers of business development and competitiveness has been especially notable in rural areas, where these dimensions still have unexplored potential. The objective of this document is to analyze the role of the orange economy as a catalyst for innovation in rural SMEs, exploring how it can capitalize on endogenous resources and cultural traditions to generate differentiated and competitive products and services. The study adopts a quantitative methodological approach, integrating qualitative and quantitative techniques, with the purpose of investigating innovation in rural SMEs and their relationship with the orange economy in the city of Manta. Through a review of the literature and the application of surveys, to analyze the complex interaction between economic, social and political factors that influence business decisions and practices in the context of the orange economy. The main results highlight the need to address the identified challenges and promote policies and programs that support innovation, sustainability and business collaboration in rural areas to further encourage the development of rural SMEs in this context.
Keywords: Business innovation, rural economy, Economic theories.
Información del manuscrito:Fecha de recepción: 14 de febrero de 2024.Fecha de aceptación: 15 de abril de 2024.Fecha de publicación: 23 de mayo de 2024
Gestión electoral y políticas públicas
Get PDFThis document explores electoral management and public policies from three key perspectives: transparency and control in electoral management, public policies to strengthen democracy, and the impact of technology on electoral management. The first section analyzes the importance of transparency and control mechanisms to ensure the integrity of electoral processes, highlighting the need for independent bodies and advanced technologies. The second section addresses how public policies can foster citizen participation, guarantee political rights, and promote socioeconomic equity, essential elements for a robust democracy. The third section examines the impact of technology on electoral management, focusing on electronic voting systems, biometric identification and the use of social media, and highlighting both the associated benefits and challenges. The review concludes that the effective implementation of these strategies and technologies is crucial to improve the legitimacy and quality of democratic systems, although challenges such as cybersecurity and inequality in access to technology must be addressed. Public policies must focus on solid regulatory frameworks, guarantee transparency and digital inclusion to consolidate more democratic and representative electoral systems.
Keywords: Electoral management, public policies, laws.Este documento explora la gestión electoral y las políticas públicas desde tres perspectivas clave: la transparencia y control en la gestión electoral, las políticas públicas para el fortalecimiento de la democracia, y el impacto de la tecnología en la gestión electoral. La primera sección analiza la importancia de la transparencia y los mecanismos de control para asegurar la integridad de los procesos electorales, destacando la necesidad de organismos independientes y tecnologías avanzadas. La segunda sección aborda cómo las políticas públicas pueden fomentar la participación ciudadana, garantizar los derechos políticos y promover la equidad socioeconómica, elementos esenciales para una democracia robusta. La tercera sección examina el impacto de la tecnología en la gestión electoral, enfocándose en sistemas de votación electrónica, identificación biométrica y el uso de redes sociales, y resaltando tanto los beneficios como los desafíos asociados. La revisión concluye que la implementación efectiva de estas estrategias y tecnologías es crucial para mejorar la legitimidad y la calidad de los sistemas democráticos, aunque es necesario abordar retos como la seguridad cibernética y la desigualdad en el acceso a la tecnología. Las políticas públicas deben centrarse en marcos normativos sólidos, garantizar la transparencia y la inclusión digital para consolidar sistemas electorales más democráticos y representativos.
Palabras claves: Gestión electoral, Políticas públicas, leyes.
ABSTRACT
This document explores electoral management and public policies from three key perspectives: transparency and control in electoral management, public policies to strengthen democracy, and the impact of technology on electoral management. The first section analyzes the importance of transparency and control mechanisms to ensure the integrity of electoral processes, highlighting the need for independent bodies and advanced technologies. The second section addresses how public policies can foster citizen participation, guarantee political rights, and promote socioeconomic equity, essential elements for a robust democracy. The third section examines the impact of technology on electoral management, focusing on electronic voting systems, biometric identification and the use of social media, and highlighting both the associated benefits and challenges. The review concludes that the effective implementation of these strategies and technologies is crucial to improve the legitimacy and quality of democratic systems, although challenges such as cybersecurity and inequality in access to technology must be addressed. Public policies must focus on solid regulatory frameworks, guarantee transparency and digital inclusion to consolidate more democratic and representative electoral systems.
Keywords: Electoral management, public policies, laws.
Información del manuscrito:Fecha de recepción: 11 de marzo de 2024.Fecha de aceptación: 15 de mayo de 2024.Fecha de publicación: 04 de junio de 2024
El juego como estrategia didáctica para el desarrollo de habilidades lógico matemática en educación inicial
Get PDFThe document aimed to evaluate the game as a didactic strategy for the development of logical-mathematical skills in early education. To achieve the objectives, a quantitative methodological approach was adopted. Firstly, a systematic review of the literature was carried out to identify and analyze previous studies that have used the game as a teaching strategy in the development of logical-mathematical skills. 120 children were chosen in 4 work groups to apply the strategies and the same Woodcook-Jhonson evaluation was done before and after to then measure with t tests, the effectiveness of the proposed dimensions understanding of concepts, analytical skills, memory and security . This review provided a solid theoretical foundation and helped contextualize the present study within the framework of existing research. The comparative analysis of the pre- and post-intervention mean differences showed that Pattern Recognition (PR) had the greatest development with a mean difference of 1.617, followed by Counting and Numeration (CN) with 1.584, Geometry and Space (GE) with 1,575, and Measurement and Estimation (ME) with 1,550.
Keywords: game, teaching strategy, logical-mathematical skills, Woodcook-Johnson.El documento tuvo como objetivo evaluar al juego como estrategia didáctica para el desarrollo de habilidades lógico matemática en educación inicial. Para alcanzar los objetivos, se adoptó un enfoque metodológico cuantitativo. En primer lugar, se llevó a cabo una revisión sistemática de la literatura para identificar y analizar estudios previos que hayan utilizado el juego como estrategia didáctica en el desarrollo de habilidades lógico-matemáticas. Se escogieron 120 niños en 4 grupos de trabajo para aplicar las estrategias y se hizo la misma evaluación de Woodcook-Jhonson antes y después para luego medir con pruebas t, la efectividad de las dimensiones planteadas comprensión de conceptos, habilidad de análisis, memoria y seguridad. Esta revisión proporcionó una base teórica sólida y ayudó a contextualizar el presente estudio dentro del marco de investigaciones existentes. El análisis comparativo de las diferencias de medias pre y post intervención mostró que el Reconocimiento de Patrones (RP) tuvo el mayor desarrollo con una diferencia de medias de 1.617, seguido de Conteo y Numeración (CN) con 1.584, Geometría y Espacio (GE) con 1.575, y Medición y Estimación (ME) con 1.550.
Palabras claves: juego, estrategia didáctica, habilidades lógico matemática, Woodcook-Johnson.
ABSTRACT
The document aimed to evaluate the game as a didactic strategy for the development of logical-mathematical skills in early education. To achieve the objectives, a quantitative methodological approach was adopted. Firstly, a systematic review of the literature was carried out to identify and analyze previous studies that have used the game as a teaching strategy in the development of logical-mathematical skills. 120 children were chosen in 4 work groups to apply the strategies and the same Woodcook-Jhonson evaluation was done before and after to then measure with t tests, the effectiveness of the proposed dimensions understanding of concepts, analytical skills, memory and security . This review provided a solid theoretical foundation and helped contextualize the present study within the framework of existing research. The comparative analysis of the pre- and post-intervention mean differences showed that Pattern Recognition (PR) had the greatest development with a mean difference of 1.617, followed by Counting and Numeration (CN) with 1.584, Geometry and Space (GE) with 1,575, and Measurement and Estimation (ME) with 1,550.
Keywords: game, teaching strategy, logical-mathematical skills, Woodcook-Johnson.
Información del manuscrito:Fecha de recepción: 17 de octubre de 2023.Fecha de aceptación: 26 de diciembre de 2023.Fecha de publicación: 10 de enero de 2024
Las experiencias externas escolares frente a las inteligencias múltiples en estudiantes de la Institución Educativa Primaria N° 56004 Japam, Sicuani-Cusco, 2022
Get PDFThe research formulated the objective of the study which was to explain the influence of negative external school experiences and multiple intelligences in students of the Primary Educational Institution N° 56004 JAPAM, Sicuani-Cusco, 2022. The methodology corresponds to the quantitative approach, synthetic-analysis method, whose level of analysis corresponds to the explanatory one, the study design is non-experimental. The sample is of the probabilistic type, being the simple random sampling, the techniques and instruments of study are the bibliographic record and the survey. Results: the crystallizing experiences 53.35 consider that the class session was gratifying, 58.9% of the students indicate that in their paralyzing experience in the class session the teacher blocks the development of their intelligence or ability, likewise 52.3% like to sing songs, 53.3% are concerned about animals and the earth, 50.5% are empathetic. Conclusion: when students acquire a negative experience, this decreases the importance of multiple intelligences, because crystallizing and paralyzing experiences generate a negative academic performance.
Keywords: crystallizing experience, paralyzing experience, students, multiple intelligences, skills.En la investigación se formuló el propósito de estudio que fue explicar la influencia de las experiencias externas negativas escolares y las inteligencias múltiples en estudiantes de la Institución Educativa Primaria N° 56004 JAPAM, Sicuani-Cusco, 2022. La metodología abordada que se utilizó al enfoque cuantitativo, de método de análisis-sintético, cuyo nivel de análisis corresponde al explicativo, el diseño de estudio es no experimental. La muestra comprende de tipo probabilístico siendo el muestreo aleatorio simple, las técnicas instrumentos de estudio es la ficha bibliográfica y la encuesta. Resultados: las experiencias cristalizantes el 53,35 consideran que la sesión de clases fue gratificante, el 58,9% de los estudiantes indican que en su experiencia paralizante en la sesión de clases el docente bloquea el desarrollo de su inteligencia o habilidad, asimismo el 52,3% les gusta cantar canciones, el 53,3% les preocupa los animales y la tierra, el 50,5% son empaticos. Conclusión: los estudiantes al adquirir una experimentar negativa esta disminuye la importancia de las inteligencias múltiples, debido a que las experiencias cristalizantes y paralizantes generan un desempeño académico negativo.
Palabras claves: experiencia cristalizante, experiencia paralizante, estudiantes, inteligencias múltiples, habilidades.
ABSTRACT
The research formulated the objective of the study which was to explain the influence of negative external school experiences and multiple intelligences in students of the Primary Educational Institution N° 56004 JAPAM, Sicuani-Cusco, 2022. The methodology corresponds to the quantitative approach, synthetic-analysis method, whose level of analysis corresponds to the explanatory one, the study design is non-experimental. The sample is of the probabilistic type, being the simple random sampling, the techniques and instruments of study are the bibliographic record and the survey. Results: the crystallizing experiences 53.35 consider that the class session was gratifying, 58.9% of the students indicate that in their paralyzing experience in the class session the teacher blocks the development of their intelligence or ability, likewise 52.3% like to sing songs, 53.3% are concerned about animals and the earth, 50.5% are empathetic. Conclusion: when students acquire a negative experience, this decreases the importance of multiple intelligences, because crystallizing and paralyzing experiences generate a negative academic performance.
Keywords: crystallizing experience, paralyzing experience, students, multiple intelligences, skills.
Información del manuscrito:Fecha de recepción: 22 de abril de 2024.Fecha de aceptación: 25 de junio de 2024.Fecha de publicación: 10 de julio de 2024
Planificación estratégica en el desarrollo de empresas públicas y privadas
Get PDFThe purpose of this research is to evaluate the critical importance of strategic planning for business growth in both the public and private sectors, focusing specifically on the Ministry of Transportation and Public Works and Kayalimpia Cía. Ltda. Various methodologies were used, ranging from analysis and synthesis, induction and deduction, concrete abstraction and conceptual modeling. It is concluded that strategic planning is crucial in a dynamic business environment, with approaches that vary between sectors due to their different priorities, responsibilities and purposes. Efficient stakeholder management and the ability to adapt to diverse operating environments, through the use of tools such as PESTEL analysis, SWOT analysis and Porter's 5 Forces model, are fundamental elements for decision making. Likewise, the importance of thorough implementation and continuous monitoring of strategic plans is highlighted, as well as the ability to modify strategies in response to demands and variations in the environment, in order to guarantee operational effectiveness and achieve established objectives. with resilience.
Keywords: Competitiveness, resource management, strategic planning, sustainability, and stakeholders.El propósito de esta investigación es evaluar la importancia crítica de la planificación estratégica para el crecimiento de negocios tanto en el sector público como en el privado, enfocándose específicamente en el Ministerio de Transporte y Obras Públicas y Kayalimpia Cía. Ltda. Se utilizaron diversas metodologías, que van desde el análisis y síntesis, la inducción y deducción, la abstracción concreta y la modelación conceptual. Se concluye que la planificación estratégica es crucial en un entorno empresarial dinámico, con enfoques que varían entre sectores debido a sus diferentes prioridades, responsabilidades y fines. La administración eficiente de las partes interesadas y la capacidad de adaptarse a diversos entornos operativos, mediante el uso de herramientas como el análisis PESTEL, el análisis FODA y el modelo de las 5 Fuerzas de Porter, son elementos fundamentales para la toma de decisiones. Asimismo, se subraya la importancia de una implementación minuciosa y el seguimiento continuo de los planes estratégicos, así como la habilidad para modificar las estrategias en respuesta a las demandas y variaciones del entorno, con el fin de garantizar la eficacia operativa y alcanzar los objetivos establecidos con resiliencia.
Palabras claves: Competitividad, gestión de recursos, planificación estratégica, sostenibilidad y stakeholders.
ABSTRACT
The purpose of this research is to evaluate the critical importance of strategic planning for business growth in both the public and private sectors, focusing specifically on the Ministry of Transportation and Public Works and Kayalimpia Cía. Ltda. Various methodologies were used, ranging from analysis and synthesis, induction and deduction, concrete abstraction and conceptual modeling. It is concluded that strategic planning is crucial in a dynamic business environment, with approaches that vary between sectors due to their different priorities, responsibilities and purposes. Efficient stakeholder management and the ability to adapt to diverse operating environments, through the use of tools such as PESTEL analysis, SWOT analysis and Porter's 5 Forces model, are fundamental elements for decision making. Likewise, the importance of thorough implementation and continuous monitoring of strategic plans is highlighted, as well as the ability to modify strategies in response to demands and variations in the environment, in order to guarantee operational effectiveness and achieve established objectives. with resilience.
Keywords: Competitiveness, resource management, strategic planning, sustainability, and stakeholders.
Información del manuscrito:Fecha de recepción: 22 de abril de 2024.Fecha de aceptación: 25 de junio de 2024.Fecha de publicación: 10 de julio de 2024
Aporte de la Psicología para el desarrollo del sector turístico y empresarial en Manabí-Ecuador
Get PDFPsychology, as a science, studies human behavior and makes a significant contribution in different sectors. In this analysis, we will explore the relationship it has with the tourism and business area, since economic efficiency is inevitably related to human efficiency at work, which contributes significantly to production, services, management and administration. Tourist behavior is explained based on the psychological, psychosocial and situational processes that intervene in the tourist experience before, during and after the trip. The objective of the research is to analyze the relationship between psychology and the tourism and business sectors, considering that, by understanding the attitudes and behaviors of travelers, tourism service providers will be able to establish better communication and interaction with each of them, thus satisfying their expectations and requirements. Tourism, within the economy of Manabí, constitutes a key sector for the development of the productive matrix of the province, and is considered a fundamental source of income for the productive sectors, especially in the area of entrepreneurship, since it constitutes the economic base for many households that depend on the income generated by tourism in its different areas. This research work was a non-experimental bibliographic review. The psychosocial analysis of the tourism phenomenon will provide benefits through the efficient use of information, which will allow the implementation of actions to improve and offer an efficient service in tourism, thus contributing to the continued growth of this business sector.
Keywords: Psychology, tourism, business, economy, production.La psicología, como ciencia, estudia el comportamiento humano y realiza un significativo aporte en diferentes sectores. En este análisis, exploraremos la relación que tiene con el área turística y empresarial, ya que la eficiencia económica está inevitablemente relacionada con la eficiencia humana en el trabajo, lo que contribuye de manera significativa a la producción, en los servicios, la gestión y la administración. El comportamiento del turista se explica en función de los procesos psicológicos, psicosociales y situacionales que intervienen en la experiencia turística antes, durante y después del viaje. El objetivo de la investigación es analizar la relación entre la psicología y los sectores turísticos y empresariales, considerando que, al comprender las actitudes y comportamientos de los viajeros, los prestadores de servicios turísticos podrán establecer una mejor comunicación e interacción con cada uno de ellos, satisfaciendo así sus expectativas y requerimientos. El turismo, dentro de la economía de Manabí, constituye un sector clave para el desarrollo de la matriz productiva de la provincia, y se considera una fuente fundamental de ingresos para los sectores productivos, especialmente en el área de emprendimientos, ya que constituye la base económica para muchos hogares que dependen de los ingresos generados por el turismo en sus diferentes ámbitos. Este trabajo investigativo fue una revisión bibliográfica de tipo no experimental. El análisis psicosocial del fenómeno turístico brindará beneficios mediante el uso eficiente de la información, lo que permitirá implementar acciones para mejorar y ofrecer un servicio eficiente en el turismo, contribuyendo así al crecimiento continuo de este sector empresarial.
Palabras claves: Psicología, turismo, empresa, economía, producción.
ABSTRACT
Psychology, as a science, studies human behavior and makes a significant contribution in different sectors. In this analysis, we will explore the relationship it has with the tourism and business area, since economic efficiency is inevitably related to human efficiency at work, which contributes significantly to production, services, management and administration. Tourist behavior is explained based on the psychological, psychosocial and situational processes that intervene in the tourist experience before, during and after the trip. The objective of the research is to analyze the relationship between psychology and the tourism and business sectors, considering that, by understanding the attitudes and behaviors of travelers, tourism service providers will be able to establish better communication and interaction with each of them, thus satisfying their expectations and requirements. Tourism, within the economy of Manabí, constitutes a key sector for the development of the productive matrix of the province, and is considered a fundamental source of income for the productive sectors, especially in the area of entrepreneurship, since it constitutes the economic base for many households that depend on the income generated by tourism in its different areas. This research work was a non-experimental bibliographic review. The psychosocial analysis of the tourism phenomenon will provide benefits through the efficient use of information, which will allow the implementation of actions to improve and offer an efficient service in tourism, thus contributing to the continued growth of this business sector.
Keywords: Psychology, tourism, business, economy, production.
Información del manuscrito:Fecha de recepción: 22 de abril de 2024.Fecha de aceptación: 25 de junio de 2024.Fecha de publicación: 10 de julio de 2024
Sulfato ferroso y su eficacia en el tratamiento de la anemia en gestantes red de salud Chucuito 2023
Get PDFAnemia is a complication of pregnancy, which affects both the pregnant woman and the fetus; The objective was to determine the influence of ferrous sulfate in the treatment of anemia. Methodology: Quantitative approach, explanatory type, with 182 pregnant women, the technique was the survey and the instrument a questionnaire, the test statistic was Student's T. Results: The greatest iron absorption occurred in the second trimester of pregnancy, from moderate to earlier. 54.4% to mild in 36.8% subsequently and in pregnant women with a short intergenic period, from moderate 45.6% to 35.2% to mild. then, with a mean difference of 1.484, influencing significantly (p=0.000) after treatment with ferrous sulfate. Moderate anemia was previously 65.9%, then became mild in 43.4% when the intake of ferrous sulfate was before noon, the consumption of citrus drinks helped the absorption of iron, recovering the moderate anemia before 53.3% to mild 24.2% after consumption. of 2 iron tablets per day improved from moderate anemia before 53.3% to mild anemia 30.2% after, consumption was from moderate 74.2% before to mild in 46.7% after, the symptom that most affected was gastritis, decreasing from moderate 21.4% before to 18.1% without discomfort in mild anemia, with a mean difference of 1.978 before and 1.484 after, influencing significantly (p=0.000). Conclusion: Ferrous sulfate after treatment showed its effectiveness in increasing hemoglobin levels, going from moderate to mild anemia for the most part.
Keywords: anemia, gastritis, pregnant woman, ferrous sulfate, vomiting.La anemia es una complicación del embarazo, que afecta a la gestante como al feto; el objetivo fue determinar la influencia del sulfato ferroso en el tratamiento de anemia. Metodología: Enfoque cuantitativo, tipo explicativo, con 182 gestantes, la técnica fue la observación y el instrumento una ficha de observación, el estadístico de prueba fue la T de estudent. Resultados: La mayor absorción de hierro se dio en el II trimestre de gestación de moderada antes 54,4% a leve en 36,8% después y gestantes con periodo intergenésico corto, de moderada 45,6% a 35,2% a leve después, con una diferencia de medias de 1,484, influyendo significativamente (p=0,000) después del tratamiento con sulfato ferroso. La anemia moderada antes fue de 65,9% después pasó a leve en 43,4% cuando la ingesta de sulfato ferroso fue antes del mediodía, el consumo de bebidas cítricas ayudó a la absorción del hierro, recuperando la anemia moderada antes 53,3% a leve 24,2% después, el consumo de 2 tabletas de hierro por día mejoró de una anemia moderada antes 53,3% a anemia leve 30,2% después, el consumo fue de moderado 74,2% antes a leve en 46,7% después, el síntoma de mayor afección fue la gastritis, disminuyendo de 21,4% moderada antes a 18,1% sin ninguna molestia en anemia leve, con una diferencia de medias de 1,978 antes y 1,484 después, influyendo significativamente (p=0,000). Conclusión: El sulfato ferroso después del tratamiento, mostró su eficacia al aumentar los niveles de hemoglobina pasando de una anemia moderada a leve en su mayoría.
Palabras claves: anemia, gastritis, gestante, sulfato ferroso, vómitos.
ABSTRACT
Anemia is a complication of pregnancy, which affects both the pregnant woman and the fetus; The objective was to determine the influence of ferrous sulfate in the treatment of anemia. Methodology: Quantitative approach, explanatory type, with 182 pregnant women, the technique was the survey and the instrument a questionnaire, the test statistic was Student's T. Results: The greatest iron absorption occurred in the second trimester of pregnancy, from moderate to earlier. 54.4% to mild in 36.8% subsequently and in pregnant women with a short intergenic period, from moderate 45.6% to 35.2% to mild. then, with a mean difference of 1.484, influencing significantly (p=0.000) after treatment with ferrous sulfate. Moderate anemia was previously 65.9%, then became mild in 43.4% when the intake of ferrous sulfate was before noon, the consumption of citrus drinks helped the absorption of iron, recovering the moderate anemia before 53.3% to mild 24.2% after consumption. of 2 iron tablets per day improved from moderate anemia before 53.3% to mild anemia 30.2% after, consumption was from moderate 74.2% before to mild in 46.7% after, the symptom that most affected was gastritis, decreasing from moderate 21.4% before to 18.1% without discomfort in mild anemia, with a mean difference of 1.978 before and 1.484 after, influencing significantly (p=0.000). Conclusion: Ferrous sulfate after treatment showed its effectiveness in increasing hemoglobin levels, going from moderate to mild anemia for the most part.
Keywords: anemia, gastritis, pregnant woman, ferrous sulfate, vomiting.
Información del manuscrito:Fecha de recepción: 22 de abril de 2024.Fecha de aceptación: 25 de junio de 2024.Fecha de publicación: 10 de julio de 2024
Necesidad de hoteles Pet Friendly en el cantón Puerto López: Caso de estudio hotel Tuzco Lodge
Get PDFIn the context of modern tourism, the pet-friendly concept refers to the adaptation of sites, products and services for the benefit of pets, allowing establishments to offer specific areas and services for these companions. In the Puerto López canton, there has been a growing demand for pet-friendly services due to the increase in tourists traveling with their pets. However, the limited supply of hotels offering these services has led many tourists to look for other destinations. The main objective of this research is to analyze the need and feasibility of implementing pet-friendly services at the Tuzco Lodge Hotel, one of the main accommodations in the region. The methodology used in the study has a quantitative approach, and the data collection technique was the survey, applied to a sample of 125 tourists who visited the area. The results show a strong demand by tourists for pet-friendly services and confirm the feasibility of implementing these services at the Tuzco Lodge Hotel. The research concludes that adapting facilities to include areas and services for pets will not only respond to the needs of guests, but will also position the hotel as a competitive destination aligned with current tourism trends.
Keywords: Pet friendly, services, pets, tourists, hotels.En el contexto del turismo moderno, el concepto pet friendly se refiere a la adaptación de sitios, productos y servicios en beneficio de las mascotas, permitiendo que los establecimientos ofrezcan áreas y servicios específicos para estos acompañantes. En el cantón Puerto López, ha surgido una creciente demanda por servicios pet friendly debido al aumento de turistas que viajan con sus mascotas. Sin embargo, la oferta limitada de hoteles que ofrezcan estos servicios ha llevado a que muchos turistas busquen otros destinos. El objetivo principal de esta investigación es analizar la necesidad y viabilidad de implementar servicios pet friendly en el Hotel Tuzco Lodge, uno de los principales alojamientos de la región. La metodología utilizada en el estudio tiene un enfoque cuantitativo, y la técnica de recolección de datos fue la encuesta, aplicada a una muestra de 125 turistas que visitaron la zona. Los resultados evidencian una fuerte demanda por parte de los turistas por servicios pet friendly y confirman la viabilidad de implementar estos servicios en el Hotel Tuzco su impacto en la seguridad, la eficiencia operativa y el bienestar integral del personal naval Lodge. La investigación concluye que la adaptación de las instalaciones para incluir áreas y servicios destinados a las mascotas no solo responderá a las necesidades de los huéspedes, sino que también posicionará al hotel como un destino competitivo y alineado con las tendencias actuales del turismo.
Palabras claves: Pet friendly, servicios, mascotas, turistas, hoteles.
ABSTRACT
In the context of modern tourism, the pet-friendly concept refers to the adaptation of sites, products and services for the benefit of pets, allowing establishments to offer specific areas and services for these companions. In the Puerto López canton, there has been a growing demand for pet-friendly services due to the increase in tourists traveling with their pets. However, the limited supply of hotels offering these services has led many tourists to look for other destinations. The main objective of this research is to analyze the need and feasibility of implementing pet-friendly services at the Tuzco Lodge Hotel, one of the main accommodations in the region. The methodology used in the study has a quantitative approach, and the data collection technique was the survey, applied to a sample of 125 tourists who visited the area. The results show a strong demand by tourists for pet-friendly services and confirm the feasibility of implementing these services at the Tuzco Lodge Hotel. The research concludes that adapting facilities to include areas and services for pets will not only respond to the needs of guests, but will also position the hotel as a competitive destination aligned with current tourism trends.
Keywords: Pet friendly, services, pets, tourists, hotels.
Información del manuscrito:Fecha de recepción: 22 de abril de 2024.Fecha de aceptación: 25 de junio de 2024.Fecha de publicación: 10 de julio de 2024
Estrategias de comunicación escenarios de educación superior
Get PDFThis paper reviews the role of communication strategies in higher education settings, with a focus on innovation and the development of communication skills. The research examines how digital tools, active methodologies, and the role of the teacher contribute to academic success by promoting effective communication. The integration of technologies such as online learning platforms and academic social networks is analyzed, highlighting their impact on the interaction between students and teachers. Through a comprehensive literature review, challenges such as digital divides and resistance to change, which limit the effectiveness of these innovations, are identified. Key pedagogical factors, such as project-based learning and collaboration, which strengthen students' communication skills, are also addressed. Finally, intercultural competences and information overload are discussed as additional challenges in an increasingly globalized and digitalized educational environment. This paper concludes that educational institutions must promote an academic culture where effective communication is seen as a central component of academic and professional success.
Keywords: Communication skills, educational innovation, higher education, communication strategies, educational technology.Este documento revisa el papel de las estrategias de comunicación en los entornos de educación superior, con un enfoque en la innovación y el desarrollo de competencias comunicativas. La investigación examina cómo las herramientas digitales, las metodologías activas y el rol del docente contribuyen al éxito académico mediante la promoción de una comunicación efectiva. Se analiza la integración de tecnologías como plataformas de aprendizaje en línea y redes sociales académicas, destacando su impacto en la interacción entre estudiantes y profesores. A través de una revisión exhaustiva de la literatura, se identifican desafíos como las brechas digitales y la resistencia al cambio, que limitan la efectividad de estas innovaciones. También se abordan los factores pedagógicos clave, como el aprendizaje basado en proyectos y la colaboración, que fortalecen las habilidades comunicativas de los estudiantes. Finalmente, se discuten las competencias interculturales y la sobrecarga de información como retos adicionales en un entorno educativo cada vez más globalizado y digitalizado. Este artículo concluye que las instituciones educativas deben promover una cultura académica donde la comunicación efectiva sea vista como un componente central del éxito académico y profesional.
Palabras claves: Competencias comunicativas, innovación educativa, educación superior, estrategias de comunicación, tecnología educativa.
ABSTRACT
This paper reviews the role of communication strategies in higher education settings, with a focus on innovation and the development of communication skills. The research examines how digital tools, active methodologies, and the role of the teacher contribute to academic success by promoting effective communication. The integration of technologies such as online learning platforms and academic social networks is analyzed, highlighting their impact on the interaction between students and teachers. Through a comprehensive literature review, challenges such as digital divides and resistance to change, which limit the effectiveness of these innovations, are identified. Key pedagogical factors, such as project-based learning and collaboration, which strengthen students' communication skills, are also addressed. Finally, intercultural competences and information overload are discussed as additional challenges in an increasingly globalized and digitalized educational environment. This paper concludes that educational institutions must promote an academic culture where effective communication is seen as a central component of academic and professional success.
Keywords: Communication skills, educational innovation, higher education, communication strategies, educational technology.
Información del manuscrito:Fecha de recepción: 18 de enero de 2024.Fecha de aceptación: 18 de marzo de 2024.Fecha de publicación: 22 de abril de 2024