Pacific International Journal (PIJ)
Not a member yet
654 research outputs found
Sort by
Research on Innovation of Industry-Education Integration Model in Chinese Applied Vocational Universities
Get PDFIn the context of China's rapidly transforming economy, the role of applied vocational universities in bridging the gap between education and industry has become increasingly significant. This study investigates the innovative models of industry-education integration (IEI) practiced by Shenzhen Polytechnic University and Nanjing Institute of Industry Technology. Through a detailed case analysis, it identifies key mechanisms such as enterprise-involved curriculum design, dual-mentor systems, apprenticeship programs, and collaborative research platforms that have contributed to successful IEI implementation. The study further explores innovative pathways for enhancing IEI, including multi-stakeholder collaboration, industry college development, two-way talent mobility, and research commercialization platforms. Policy recommendations are proposed to sustain and advance the quality of IEI practices. The findings demonstrate that strategic integration of education and industry not only improves graduates’ employability but also drives regional innovation and economic development, offering valuable insights for the future evolution of vocational education in China
Research on the Transformation of Enterprise Marketing Strategy Driven by Artificial Intelligence
Get PDFThis study explores the transformation of enterprise marketing strategies driven by artificial intelligence (AI) through two case studies: Beijing Nanshe Technology Co., Ltd. and Juran Design Home. Both companies, operating in different sectors, have embraced AI technologies to optimize their marketing practices, enhance customer engagement, and improve operational efficiency. Nanshe Tech, a leader in smart office devices, integrated AI to develop predictive models for customer targeting and lifecycle management, leading to improved conversion rates and a shift towards a subscription-based business model. Juran Design Home, a digital platform for the home furnishing industry, utilized AI-powered design assistants and VR/AR features to enhance the customer experience, resulting in higher customer satisfaction and increased sales. The study highlights the significant impact of AI on marketing practices, demonstrating how AI-driven tools can revolutionize customer segmentation, resource optimization, and marketing outcomes. The findings provide valuable insights for businesses considering AI adoption in their marketing strategies, emphasizing the need for a data-driven approach and cross-functional collaboration to successfully integrate AI technologies
Corporate Activism and Employee Retention in a Selected Multinational Corporation in Shandong City, China
Get PDFThis study examines the relationship between corporate activism and employee retention in a multinational corporation in Shandong, China, using a quantitative comparative correlational design with 300 employees. Findings reveal high levels of corporate activism across shareholder engagement with a mean of 2.89, sociopolitical involvement at 2.86, sustainability initiatives at 2.90, and reputation strategy at 2.74. Sociopolitical activism showed the strongest positive correlation with job satisfaction at 0.42. Employee retention metrics were consistently high with an overall mean of 2.87, though significant gender differences emerged, with male employees reporting 12% higher job satisfaction and 9% more favorable leadership perceptions than females. Mid-level employees demonstrated 15% stronger career development perceptions compared to other levels, while work-life balance satisfaction dropped 18% among employees with 7-10 years of service. The study identifies three key mechanisms through which corporate activism influences retention: value alignment at 0.38, leadership credibility at 0.29, and organizational transparency at 0.25. These findings suggest that while corporate activism generally enhances retention, its impact varies across demographic groups, recommending tailored communication strategies and leadership development programs to maximize retention benefits across all employee segments
Overcoming Barriers to Intelligent Technology Adoption in Interior Design: An Analytical Framework of Facilitative Pathways
Get PDFThis study conducts a comprehensive and in-depth investigation into the challenges and corresponding facilitative pathways for promoting emerging intelligent technologies in the interior design industry. From a technological perspective, key obstacles include high research and application costs, as well as hardware-software compatibility issues. Disparities in software architectures and data formats among developers hinder seamless integration of emerging technologies with existing devices or platforms. Furthermore, security and privacy concerns surrounding new intelligent technologies significantly impede their adoption, as consumers exhibit cautious attitudes due to perceived risks, thereby exacerbating implementation difficulties. To address these challenges, this paper proposes targeted strategies aimed at advancing the sustainable integration of emerging intelligent technologies within the interior design sector, fostering innovation and industry-wide progress
Reimagining Traditional Chinese Folktales: A Feminist Literary Critique of Mulan
Get PDFThis paper critically analyzes the evolving portrayals of Mulan through the lens of gender performativity, intersectionality, and postcolonial feminism. Using content and discourse analysis, the study compares the original Chinese Ballad of Mulan with Disney’s 1998 animated and 2020 live-action adaptations. Mulan’s gender performance, situated at the intersection of culture, identity, and power, is interpreted differently across societies. Western audiences largely view her as a feminist icon, while Eastern critiques emphasize her deviation from filial and cultural norms. The study reveals how global feminist ideals often clash with indigenous values, complicating efforts to construct universally accepted feminist narratives. Mulan emerges as a contested symbol of empowerment, identity, and cultural negotiation in intersectionality
Teachers’ Inclusive Education Practices and Their Attitudes Toward Social Justice in the Classroom
Get PDF This study examines the relationship between teachers’ self-assessed inclusive education practices and their attitudes toward social justice in the classroom. Conducted at Sanhe Yanjiao Enoch Experimental School in China, the research employed a descriptive-comparative-correlational design with 81 teacher respondents. Data were collected through a validated researcher-made questionnaire assessing demographic profiles, inclusive education practices , and social justice attitudes . Results indicated that teachers generally demonstrated positive self-assessments of both inclusive education practices and social justice attitudes, with strong agreement on principles of equity and diversity. However, areas for improvement were identified, including sustained professional development in understanding diverse learner needs and implementing culturally responsive strategies. Statistical analysis revealed no significant differences in self-assessed inclusive education practices or social justice attitudes based on demographic variables such as sex, educational attainment, length of service, or seminar attendance. A significant positive correlation was found between teachers’ inclusive education practices and their social justice attitudes, particularly in valuing diversity, fostering student engagement, and promoting equity. The findings underscore the importance of integrating social justice frameworks with inclusive education training to enhance teachers’ capacity to create equitable and inclusive learning environments. Recommendations include targeted professional development programs, reflective practices, and institutional support to strengthen teachers’ ability to address diverse learner needs through a social justice lens
Teachers’ Training in Digital Tools and Their Arts and Design Program Management in a Science and Technology University in Yunnan Province, China
Get PDFThis study examines the relationship between teachers’ training in digital tools and their management of arts and design programs at a science and technology university in Yunnan Province, China. Using a descriptive-comparative-correlational design, the research surveyed 81 faculty members to assess their digital competencies and project management skills. Findings indicate that while teachers demonstrate confidence in learning new technologies and integrating digital tools into lesson planning, challenges remain in subject-specific proficiency, hands-on classroom application, and fostering students’ independent use of digital resources. The study also reveals strong correlations between digital training and effective project management, particularly in communication, creativity, and ethical practices. However, areas such as equitable technology access and student self-assessment require further development. Demographic factors such as age, sex, and years of service showed no significant influence on teachers’ self-assessments, though educational attainment impacted perceptions of knowledge and professional development. The study concludes that targeted training programs, institutional support, and ethical digital integration are essential for enhancing both teaching effectiveness and program management in arts and design education. Recommendations include ongoing professional development, practical workshops, and structured peer collaborations to strengthen digital competencies and project leadership
Evaluating the Sustainable Development of Revolutionary Heritage Tourism: An Empirical Analysis of Cultural-Tourism Integration in Guangdong, China
Get PDF Grounded in sustainable development theory, this study establishes a comprehensive evaluation index system to evaluate the development level of cultural-tourism integration. Employing a hybrid approach that integrates the Entropy Weight Method, TOPSIS, and a Coupling Coordination Degree Model, we conducted an empirical analysis using multi-source data from nine prefecture-level cities in Guangdong Province, China. The results reveal significant regional disparities in the development level of cultural tourism. Furthermore, we identify an inverse relationship between economic efficiency and ecological carrying capacity in most of the sampled cities. A widespread imbalance is also observed, characterized by a high degree of coupling yet a low degree of coordination among the economic, social, environmental, and cultural subsystems. The findings offered theoretical insights and practical implications for promoting the high-quality and sustainable development of cultural tourism
Asset Management Efficiency and Teachers’ Satisfaction with Educational Facilities in a Selected School in Yunnan, China
Get PDFThis study investigates the relationship between asset management efficiency and teachers’ satisfaction with educational facilities at Kunming University of Media and Communication in Yunnan, China. Utilizing a descriptive-comparative-correlational design, data were collected from 242 teachers through a structured questionnaire assessing their perceptions of resource availability, maintenance, allocation, and their resultant satisfaction with facilities. Findings indicate that teachers generally perceive asset management as effective and report satisfactory facility conditions. A significant positive correlation was identified between sustainability practices and teacher satisfaction. While demographic factors like age and gender showed no significant impact on these perceptions, the study concludes that efficient, sustainable asset management is integral to fostering a supportive educational environment. The results provide a basis for developing targeted programs to enhance resource allocation and maintenance protocols, thereby improving overall teacher satisfaction and educational outcomes
A study on the teaching reform of the course of teacher writing skills for teacher trainees in colleges and universities
No full textTo promote the art of calligraphy and inherit the excellent traditional Chinese culture, it is necessary to strengthen calligraphy education in primary and secondary schools, expand the influence of Chinese character writing education, and comprehensively improve students' writing literacy. However, studies have found that primary and secondary school students' ability to write Chinese characters has weakened, which is naturally related to the weakening of pen-and-paper writing in the information age, but also to the insufficient understanding of calligraphy education in school education and the lack of effective guidance from teachers for students. Teachers' writing level has a profound impact on students, and the demand for teachers to teach calligraphy in basic education poses a challenge to the writing skills of teacher trainees in colleges and universities. However, the current writing skills courses for teachers in colleges and universities have problems such as unclear positioning of the curriculum, the overall quality level of teachers needs to be improved, the skills training of the courses is not prominent enough, and the assessment system is not sound. Accordingly, the path of teaching reform of teachers' writing skills course is proposed: first, adjusting teaching objectives; second, reconstructing teaching modules; third, improving assessment methods; and fourth, carrying out diversified teaching activities