Pacific International Journal (PIJ)
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Trademark Protection for Chinese Enterprises in the Philippines under New Media Marketing
Get PDFWith the rapid development of new media marketing, Chinese enterprises expanding their business in the Philippines face both opportunities and challenges in trademark protection. This paper delves into the intricate landscape of trademark protection for Chinese enterprises operating in the Philippines within the dynamic realm of new media marketing. As new media continues to reshape the marketing paradigm, Chinese companies expanding into the Philippine market encounter a unique set of opportunities and formidable challenges regarding trademark safeguarding. Through a comprehensive analysis of the current state of new media marketing in the Philippines, identification of prevalent issues and complexities in trademark protection, and the formulation of strategic recommendations, this study aims to equip Chinese enterprises with the tools necessary to navigate these challenges effectively, the article concludes by presenting a range of practical countermeasures. These strategies encompass strengthening legal frameworks, enhancing monitoring and enforcement mechanisms, fostering public awareness, and leveraging technological advancements to bolster their trademark protection efforts. By adopting these comprehensive approaches, Chinese enterprises can fortify their position in the Philippine market, ensuring their brands remain resilient against the myriad threats posed by the new media marketing era
Ethical Practices of Physical Education Teachers in the Training of Sports Trainees
Get PDFThis study evaluates the ethical practices of Physical Education trainers at Shandong Binzhou College through the perspectives of 300 student-athletes across individual and team sports. Using a descriptive-comparative design, the research found that trainers demonstrated high ethical standards during competitions, particularly in respecting game rules (mean=3.55), maintaining composure when losing (mean=3.55), and ensuring fairness (mean=3.55). Training sessions showed slightly lower ethical adherence, with composite means of 3.40 for competitions and 3.26 for training. Demographic analysis revealed no significant differences in ethical perceptions based on athlete age, gender, or experience, though individual sport athletes rated trainers 5% higher ethics than team sport peers. The study identified three critical ethical gaps: inconsistent emotional regulation during losses, limited athlete autonomy in decision-making, and variable transparency in dilemma resolution. These findings informed the development of a comprehensive trainer's guide featuring workshops on ethical leadership, communication skills development, and accountability systems, with an implementation budget of 56,000 RMB. The research underscores the pivotal role of trainer ethics in shaping athlete development and recommends biannual ethics training, mentorship programs, and transparent evaluation mechanisms to standardize ethical practices across all sports disciplines
Real Estate Development Strategy of Longfor Group in Xiamen Under the Background of Policy Drive and Market Differentiation
Get PDFThis article examines the development of Longfor Group in the Xiamen real estate market. It begins by introducing the brand, philosophy, and values of Longfor Group, followed by an analysis of the macro policy environment, economic growth, and the current market conditions in Xiamen, including relaxed purchase restrictions, supply-demand imbalance, and regional differentiation. Through a SWOT analysis, it highlights that while Longfor Group offers a diverse range of high-quality products in Xiamen, its development experience and social responsibility are less developed compared to Vanke, and it faces policy risks. The article suggests that Longfor Group can enhance its competitiveness and pursue further development through precise site selection, innovative business models, and expanded operations, as well as effective marketing strategies, diversified layouts, and experiential marketing
Research on the Application of Information Technology in Chinese Language Teaching in Primary Schools: Taking Excellent Traditional Chinese Culture as an Example
Get PDFThe "Compulsory Education Chinese Curriculum Standards (2022 Edition)" explicitly states: "Chinese excellent traditional culture should be a key focus of instruction, further guiding students to absorb outstanding traditional cultures from both ancient and modern times, Chinese and foreign, thereby enhancing their ideological and cultural cultivation and fostering cultural confidence." Educating students in Chinese excellent traditional culture has become increasingly important, and the rapid development of information technology can further propel the advancement of Chinese language teaching in primary schools.However, there are certain issues in the process of integrating information technology into primary school Chinese teaching. For example, some teachers lack sufficient proficiency in applying information technology, school teaching resources lack systematic and targeted approaches, and the central role of students in learning is often overlooked. To address these problems, the following countermeasures are proposed: strengthening teachers' information technology training, emphasizing students as the main subjects of teaching, and guiding students to actively participate while applying information technology appropriately. Through these measures, the deep integration of information technology with the teaching of Chinese excellent traditional culture in primary school Chinese education can be promoted
School Resources for Cheerleading Programs and Injury Prevention Measures in a Selected University in Shandong Province, China
Get PDFCheerleading has evolved into a competitive athletic activity requiring considerable physical strength, coordination, and structured training. As universities implement cheerleading programs, it becomes essential to evaluate the adequacy of school resources and injury prevention measures. This study investigates the relationship between school resources and injury prevention strategies at Weifang University of Science and Technology, Shouguang City, Shandong Province, China. A descriptive-comparative-correlational research design was used, and data were gathered through a researcher-made questionnaire administered to cheerleading athletes using purposive sampling. Data were analyzed using SPSS software, applying descriptive statistics, t-tests, ANOVA, and Pearson's correlation. The findings aim to provide a foundation for implementing a cheerleading injury prevention and support program
A Systematic Review of the Relationship Between School Performance and Employee Job Satisfaction: Evidence from China’s Educational Context
Get PDFThis systematic review examines the empirical relationship between school performance and employee job satisfaction, focusing on studies conducted in China and internationally. Using a structured methodology, 39 peer-reviewed journal articles, policy papers, and empirical reports published between 2000 and 2024 were selected based on predefined inclusion criteria. Key dimensions of school performance namely, leadership, curriculum quality, resource management, and stakeholder engagement, were synthesized alongside job satisfaction components including job security, work climate, job roles, and community attachment. The review reveals a consistent positive correlation between effective leadership, resource allocation, and teacher satisfaction. However, disparities in urban-rural settings, performance pressures, and weak integration of professional development initiatives are recurring challenges. The findings highlight the bidirectional influence between institutional performance and employee satisfaction, emphasizing the need for holistic policy interventions. Future research is encouraged to explore localized contexts, such as Dongguan City, and to employ mixed-method approaches for deeper insights
Teachers’ Perspectives on the Application of Teaching Methods in Group Electone Instruction
Get PDFThis study explores teachers’ perspectives on the application of teaching methods in group Electone instruction, with a focus on how instructional strategies influence student engagement, peer collaboration, and ensemble performance skills. Two participating teachers—one leading a kindergarten group of four students and another guiding a mixed-level group of four—were observed over five complete lessons each. Data were collected through structured lesson observations, post-lesson semi-structured interviews, and supplementary materials including photographs, annotated scores, and rehearsal notes. Thematic analysis revealed distinct pedagogical priorities: one teacher emphasized cooperative ensemble playing, structured repetition, and confidence-building in young beginners, while the other focused on technical precision, interpretive detail, and independent preparation among mixed-level learners. Across both cases, challenges were noted in balancing individual and group needs, sustaining attention, and ensuring consistent home practice. Comparative analysis highlighted differences in instructional pacing, feedback styles, and the integration of creative elements such as storytelling and visual aids. These findings offer practical insights for Electone educators seeking to optimize group lesson dynamics and suggest that effective group instruction requires adaptive strategies that align with student developmental stages, technical abilities, and ensemble goals
Book Review: A Study of Diachronic Evolution of English and Chinese Causal Complex Sentences
Get PDFThis paper presents a review of the monograph A Study of Diachronic Evolution of English and Chinese Causal Complex Sentences. It begins with an overview of the book's specific content, and then offers a comprehensive assessment focusing on aspects such as the research perspective, theoretical application, methodology, and typological value. The concluding section summarizes the book's academic contributions and application prospects, while also providing objective critical suggestions
A Study on Translation of Network Catchwords Guided by Skopos Theory
Get PDFWith the development of the Internet, Network catchwords have become an important carrier for cross-cultural communication. However, their English translations often suffer from inaccuracy and do not conform to English expression habits. Guided by the Skopos Theory and adhering to the principles of "fidelity" and "eliminating cultural differences", this study proposes four specific translation methods for Network Catchwords: literal translation, literal translation with annotations, free translation, and transliteration. These methods are based on the three major characteristics:，that is，creativity, simplicity, and temporal spirit. The study validates these methods through recent popular cases such as "power of silver hair", "lying flat", "carry the can", and "Moutai".
The research results show that choosing appropriate translation methods based on the characteristics of Network catchwords can effectively solve the translation pain points, accurately convey the meaning, and adapt to the cultural connotations. This study not only provides a practical path and abundant cases for the English translation of Network catchwords, filling the gap in theoretical research and standardized practice in this field, but also helps Chinese social culture reach the world through precise language conversion, enhancing the international dissemination and influence of Chinese culture
An Analysis of The Awakening Under Jung’s Archetype Theory
Get PDFKate Chopin (1851-1905) is a famous American female writer in the 19th century. As her masterpiece, The Awakening establishes Chopin’s position as a pioneer feminist writer. The Awakening primarily narrates the story of Edna’s vacation on Grand Isle with her husband, Léonce, and their two children. Through interactions with a typical woman, Adèle, and a young man, Robert, Edna begins to seek her self and pursue spiritual independence, but ultimately fails. It reflects the universality of women’s spiritual dilemma and the significance of self-awareness and self-construction. This paper employs Jung’s Archetype Theory to analyze the psychological growth path of the protagonist, Edna. By examining her quests for her self, the paper investigates the psychological reasons behind her tragic fate through the primary archetypes: the persona, the shadow, the anima and animus, and the self. Trapped by the persona of “the angel of the house,” Edna’s inner shadow expands, but she fails to balance her persona and shadow. Besides, Edna’s animus gradually inflates and finally out of control, leading to her lost of self. Through analysis, this paper posits that Edna’s failure in self-growth stems from her inability to manage the relationships within her personality system. Unable to combat the shadow and the burgeoning animus, Edna loses her self, succumbs mentally and commits suicide. Consequently, this paper offers insights for contemporary individuals to recognize themselves and provides guidance for shaping a balanced personality and pursuing mental well-being