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Modelo de negócio na era da economia dos media: Oportunidades e desafios para as pequenas e médias empresas
No full textThis thesis investigates the impact of self-media marketing on the sales revenue of
small and medium-sized enterprises (SMEs), considering variables such as platform
selection, marketing strategies, advertising exposure, and content quality and frequency.
Utilizing data from public sources and surveys of 17 SMEs, the study employs multiple
linear regression analysis using SPSS software. The findings highlight the significance of
selecting appropriate self-media platforms, which can substantially enhance sales revenue.
Customized marketing strategies, adequate advertising exposure, high-quality content,
and regular updates positively influence sales. This research provides strategic insights
for SMEs to effectively increase sales revenue through self-media marketing,
emphasizing the critical role of detailed marketing efforts in boosting corporate earnings.Esta dissertação investiga o impacto do marketing em mídias próprias na receita
de vendas das pequenas e médias empresas (PMEs), considerando variáveis como seleção
de plataformas, estratégias de marketing, exposição publicitária e qualidade e frequência
de conteúdo. Utilizando dados de fontes públicas e questionários de 17 PMEs, o estudo
emprega aná lise de regressão linear m ú ltipla com o software SPSS. Os resultados
destacam a importância da seleção adequada das plataformas de automídia, que pode
aumentar significativamente a receita de vendas. Estratégias de marketing personalizadas,
exposição publicitária adequada, conteúdo de alta qualidade e atualizações regulares
influenciam positivamente as vendas. Esta pesquisa fornece insights estratégicos para
PMEs aumentarem efetivamente a receita de vendas através do marketing em mídias pr
óprias, enfatizando o papel crucial dos detalhes de marketing na elevação dos ganhos
corporativos
Negociação eficaz GMED: Da relação transacional à parceria de longo prazo
No full textEste caso pedagógico analisa uma negociação comercial entre a GMED, empresa líder no setor das tecnologias médicas, e o HSP, um dos principais grupos privados de saúde em Portugal. O estudo incide sobre a transição de um modelo transacional e reativo de manutenção, baseado em serviços avulsos (ODS), para um Contrato de Assistência Técnica (CAT) de longo prazo, com foco na criação de valor partilhado e na consolidação de uma parceria estratégica.
A negociação teve origem numa avaria crítica num equipamento essencial do HSP, o que proporcionou à GMED uma janela de oportunidade para apresentar uma proposta abrangente que combinasse a resolução imediata do problema com uma oferta de serviço contínuo. Ao longo de três rondas negociais, e durante um período de cinco meses, as partes envolveram-se num processo estruturado de concessões mútuas, gestão do poder negocial e aplicação de conceitos fundamentais como BATNA, ZOPA e negociação baseada em interesses.
Com base em dados reais e cenários empresariais, o caso permite refletir sobre estratégias de criação de valor, construção de confiança e gestão relacional em contextos de vendas B2B. Destaca ainda a relevância dos contratos de serviço no setor da saúde, não apenas como fonte de rentabilidade, mas como fator de continuidade operacional, previsibilidade de custos e vantagem competitiva sustentável.
Destinado a estudantes de mestrado e profissionais de gestão, este caso promove o desenvolvimento de competências analíticas e negociais, através da simulação de uma situação real com elevado impacto financeiro e estratégico.This pedagogical case study explores a commercial negotiation between GMED, a leading medical technology company, and HSP, a prominent private healthcare group in Portugal. The case illustrates the transition from a transactional, reactive maintenance model based on On Demand Services (ODS) to a long-term Technical Assistance Contract (CAT), emphasizing the strategic shift towards a value-based, integrative negotiation approach.
The negotiation was triggered by a critical equipment failure at HSP, creating an opportunity for GMED to present a high-value proposal combining immediate repair with a structured service agreement. Over five months and three negotiation rounds, both parties engaged in a dynamic process involving tactical concessions, mutual trust-building, and the application of key negotiation tools such as BATNA, ZOPA, and interest-based bargaining.
Through real data and business scenarios, the case provides a platform for discussing the creation of mutual value, negotiation power asymmetries, and strategies for long-term client retention in B2B service sales. It also highlights the strategic relevance of service contracts in the healthcare industry and their impact on operational continuity, cost predictability, and competitive advantage.
Designed for graduate-level students and professionals in management and commercial negotiation, this case encourages analytical thinking, strategic planning, and effective communication skills by simulating a real-life negotiation process with high financial and operational stakes
Exploring the cultural and attitudinal factors contributing to acceptance of intimate partner violence against women in Kazakhstan: A mixed-methods study examining the role of sexism and culture of honour
No full textIntimate partner violence against women remains a critical issue, particularly in Kazakhstan,
which stands among the highest in Asia for tolerating such violence. Employing a mixedmethods approach, this study, investigated the cultural and attitudinal factors underlying the
acceptance of intimate partner violence against women in Kazakhstan. Thematic analyses
revealed prevalent themes highlighting the dominance of hostile sexism, perpetuation of
patriarchal mentalities and gender role stereotypes, as well as the pervasive influence of honour
culture, specifically “uyat”, contributing to societal acceptance of violence against women.
Additionally, the quantitative phase revealed significant positive associations between hostile
sexism and the acceptance of intimate partner violence. Notably, mediation analysis identified
honour culture as a competitive mediator for the overall sample as well as Kazakh and Russian
speakers. This points to the possible existence of an omitted second mediator which should be
explored in future research. The study underscored the interplay of these factors, shedding light
on their collective impact on societal attitudes and justifications for intimate partner violence
against women in Kazakhstan. These findings could be valuable for evidence-based violence
prevention programs.A violência contra as mulheres por parte dos parceiros íntimos continua a ser uma questão
crítica, em especial no Cazaquistão, que se encontra entre os países asiáticos que mais toleram
este tipo de violência. Este estudo, que utiliza uma abordagem de métodos mistos, investigou
os fatores culturais e atitudinais subjacentes à aceitação da violência contra as mulheres por
parte dos parceiros íntimos no Cazaquistão. As análises temáticas revelaram a prevalência de
temas que destacam o predomínio do sexismo hostil, a perpetuação de mentalidades patriarcais
e de estereótipos dos papéis dos géneros, bem como a influência generalizada da cultura da
honra, especificamente "uyat", que contribuem para a aceitação social da violência contra as
mulheres. Além disto, a fase quantitativa revelou associações positivas significativas entre o
sexismo hostil e a aceitação da violência por parceiro íntimo. Nomeadamente, a análise de
mediação identificou a cultura de honra como um mediador competitivo para a amostra global,
bem como para os falantes do Cazaquistão e da Rússia. Este facto aponta para a possível
existência de um segundo mediador omitido que deve ser explorado em investigações futuras.
O estudo sublinhou a interação destes fatores, lançando luz sobre o seu impacto coletivo nas
atitudes sociais e nas justificações para a violência contra as mulheres por parceiros íntimos no
Cazaquistão. Estas conclusões podem ser úteis para programas de prevenção da violência
baseados em provas
A typology of peer-reviewers: Role, characteristics, and egoistic and altruistic perspectives
No full textThere is a growing amount of research on peer reviewing, not only to obtain a better understanding of it as a key pillar of contemporary science but also because the peer review system is increasingly perceived to be in a state of crisis. Based on a sample of researchers in a variety of scientific fields and geographical locations, this study contributes to a better understanding of who engages in peer reviewing activities. It uses three measures of peer reviewing activity (i.e. number of peer reviews, length of the referee report, and review-to-publication ratio) to create a typology of peer review engagement, and identifies three disproportionally sized clusters of peer review engagement: selfish reviewers (accounting for almost two-thirds of the sample), diligent referees (∼30%), and prolific reviewers (<4%). This typology also permits the identification of a specialization of peer reviewing based on the two main purposes of peer reviewing. Specifically, diligent referees focus on development and improvement, and prolific reviewers focus on gatekeeping and quality control. Demographic (age, gender), professional (academic inbreeding), organizational (resources), and dimensions of the strategic research agendas of researchers characterize all three of the clusters, often in diverse manners. The findings underline a concerning prevalence of an egotistical perspective, even among researchers who engage in peer reviewing.info:eu-repo/semantics/acceptedVersio
A cross-cultural perspective about the Ripple effect of corporate social responsibility on internal brand commitment through corporate reputation
No full textThis study, grounded in social identity theory, aimed to examine the mediating role of corporate reputation in the relationship between corporate social responsibility (CSR) and internal brand commitment. Additionally, it sought to investigate whether individualistic versus collectivistic cultural orientations moderate this indirect relationship. This research consisted of two complementary studies. The first study employed a qualitative approach, utilizing interviews to explore employees' perceptions of CSR practices (N = 14). The second study adopted a quantitative approach, using an online survey to collect data from 506 participants distributed across Portugal (a collectivistic culture) and France, Italy, and Spain (characterized as individualistic cultures). The findings from the first study revealed that employees perceive CSR practices as enhancing an organization's reputation. Additionally, these practices are seen as positively influencing employees' performance, job satisfaction, and commitment by boosting their morale and strengthening their sense of organizational identification. The results from the second study showed that CSR improved employees' internal brand commitment through increases in corporate reputation. It also demonstrated that the degree of individualism or collectivism affected how employees perceived the organization's reputation and influenced their internal brand commitment. Finally, it was also shown that national culture moderated the indirect effect of CSR on internal brand commitment through corporate reputation, in such a way, that this relationship was stronger in collectivistic countries (versus individualistic). The present study contributes to reinforcing the importance of adapting CSR initiatives to the national culture, as a strategy to improve employees' commitment toward their brand.info:eu-repo/semantics/acceptedVersio
Fractal decision-making: Leading in a fragmented and complex world
No full textThis thesis discusses Fractal Decision-Making, a model that may enhance and enrich our
understanding of management and ethical leadership while providing a comprehensive
foundation for academic inquiry. Drawing from management theory, moral philosophy,
systems theory, and fractal organization theory, this model demonstrates its adaptability and
relevance across various cultural and business contexts. The thesis showcases empirical
evidence from organizations like Buurtzorg, FAVI, and NRG Flow B.V., offering valuable
insights and suggesting avenues for future research, making it a critical resource for
scholars.
The global business environment today is strangely enough both fragmented and
interconnected, marked by regional distinctions and global networks. Traditional, centralized
decision-making frameworks struggle to adapt swiftly to local conditions or address broader
impacts across these interconnected markets. Fractal Decision-Making offers a solution by
integrating decentralized decision-making with ethical governance, promoting
responsiveness to local needs while maintaining alignment with global objectives.
Fractal principles, known for their self-similarity and scalability, provide insights into
organizational structures that emphasize adaptability and ethical decision-making. By
applying fractal geometry, as seen in natural phenomena like coastlines and galaxies,
organizations can build resilient, agile systems. These ideas converge with Teal
organizational principles, which prioritize self-management, wholeness, and evolutionary
purpose, creating a shift from hierarchical to network-based structures.
The effectiveness of Fractal Decision-Making is supported by case studies from Buurtzorg,
FAVI, and NRG Flow B.V., which demonstrate improved performance and employee
satisfaction through decentralized decision-making. These organizations embody the valuesdriven
culture seen in Teal organizations, where ethical considerations guide decisionmaking.
However, the thesis also explores possible pitfalls, particularly through the
experience of NRG Flow B.V., raising important questions about the limitations of
decentralization.
Finally, this research opens the door to further exploration of how AI and blockchain may
enhance or challenge fractal organizations. While these technologies offer potential for
greater scalability and transparency, they also introduce ethical dilemmas that require careful
examination, leaving open the question of how organizations will balance these new tools
with ethical governance
Utilização dos apoios Portugal 20/30 para a promoção da inovação e competitividade das empresas: O caso do setor hoteleiro
No full textO sector hoteleiro em Portugal constitui um pilar fulcral na economia nacional, contribuindo significativamente para o crescimento económico e para a criação de emprego. Num contexto cada vez mais competitivo e em rápidas evoluções tecnológicas, a inovação e o aumento da competitividade tornaram-se imperativos para as empresas hoteleiras que aspiram a manter-se relevantes e a prosperar. É neste cenário que os programas de apoio governamental, como o Portugal 20/30, desempenham um papel crucial na disponibilização de incentivos e recursos destinados a impulsionar o desenvolvimento e a modernização do setor.
A presente investigação centrou-se na utilização do Portugal 20/30 no setor hoteleiro, com especial enfoque na promoção da inovação e competitividade empresarial. Através de três estudos de caso em empresas hoteleiras portuguesas, pretendeu-se compreender o impacto dos fundos nas estratégias de investimento, nos processos de inovação e no posicionamento competitivo das organizações. A pesquisa evidencia a relevância dos fundos não reembolsáveis na implementação de projetos de inovação produtiva e na melhoria da eficiência operacional.
No entanto, foram identificadas dificuldades significativas, como a burocracia excessiva associada aos processos de candidatura e a exclusão de grandes empresas nas fases iniciais dos programas. Com base nessas conclusões, foram feitas sugestões para melhorar a eficácia dos programas de incentivo, visando aumentar a acessibilidade, desburocratizar e promover a colaboração entre empresas de diferentes portes e setores.
Concluiu-se que, embora os fundos tenham um impacto positivo nas operações e na competitividade das empresas hoteleiras, há margem para melhorar a estrutura e os critérios dos programas de apoio, de forma a maximizar os seus benefícios para o setor.The hotel sector in Portugal is a key pillar in the national economy, contributing significantly to economic growth and job creation. In an increasingly competitive context and rapid technological evolutions, innovation and increased competitiveness have become imperative for hotel companies that aspire to stay relevant and thrive. It is in this scenario that government support programs, such as Portugal 20/30, play a crucial role in providing incentives and resources to boost the development and modernization of the sector.
This research focused on the use of Portugal 20/30 in the hotel sector, with a special focus on promoting innovation and business competitiveness. Through three case studies in portuguese hotel companies, it was intended to understand the impact of funds on investment strategies, innovation processes and the competitive positioning of organizations. The research highlights the relevance of non-reimbursable funds in the implementation of productive innovation projects and in the improvement of operational efficiency.
However, significant difficulties were identified, such as excessive bureaucracy associated with application processes and the exclusion of large companies in the early stages of the programs. Based on these conclusions, suggestions were made to improve the effectiveness of incentive programs, aiming to increase accessibility, reduce bureaucracy and promote collaboration between companies of different sizes and sectors.
It was concluded that, although the funds have a positive impact on the operations and competitiveness of hotel companies, there is room to improve the structure and criteria of the support programs, in order to maximize their benefits for the sector
Plano de negócio: Escola de wakesurf em Castelo do Bode
No full textO presente Plano de Negócios foi elaborado no âmbito do mestrado de gestão e tem como objetivo aferir a viabilidade da implementação de um projeto de turismo relacionado com alojamento rural e atividades náuticas na Albufeira da Barragem de Castelo do Bode, de modo a aumentar a oferta disponível na região.
Neste sentido, numa primeira parte deste trabalho foi realizado um estudo sobre a importância da elaboração de um plano de negócios, bem como a relevância da utilização de ferramentas de gestão estratégica durante a sua realização.
De forma a atestar a viabilidade do projeto, foi também elaborado um estudo sobre o turismo e as suas tipologias, com especial foco no turismo hoteleiro e de atividades náuticas, bem como a sua evolução nos últimos anos a nível nacional, onde se verificou que o turismo em Portugal apresenta uma tendência de crescimento, prevendo-se que ultrapasse os valores anteriores ao período da pandemia do Covid-19.
Para o desenvolvimento do plano de negócios, foi efetuada uma análise de mercado, de forma a obter um enquadramento da região e do setor, bem como os seus competidores, mas também uma análise interna da empresa. De seguida, foram concebidas estratégias que sustentem a criação do projeto, com vista ao alcance de uma posição de prosperidade do negócio e de destaque face à sua concorrência.
Por fim, foi realizado um estudo económico-financeiro, onde se constatou que o projeto é viável desse ponto de vista, conforme se pode averiguar através do resultado dos indicadores económicos obtidos durante a análise financeira.This business plan was drawn up as part of a master's degree in management and aims to assess the viability of implementing a tourism project related to rural accommodation and nautical activities in the Castelo do Bode Dam reservoir, in order to increase the supply available in the region.
To this end, the first part of this study looked at the importance of drawing up a business plan, as well as the importance of using strategic management tools during its
implementation.
In order to prove the viability of the project, a study was also carried out on tourism and its typologies, with a special focus on hotel tourism and nautical activities, as well as its evolution in recent years at national level, where it was found that tourism in Portugal is showing a growth trend and is expected to exceed the figures prior to the Covid-19 pandemic.
To develop the business plan, a market analysis was carried out in order to obtain a framework of the region and the sector, as well as its competitors, but also an internal analysis of the company. Strategies were then devised to support the creation of the project, with a view to achieving a prosperous business position and standing out from the competition.
Finally, an economic and financial study was carried out, which showed that the project is viable from this point of view, as can be seen from the results of the economic indicators obtained during the financial analysis
Impacto da crise habitacional em Portugal no acesso ao ensino superior
No full textO presente relatório analisa o impacto da crise habitacional em Portugal no acesso ao Ensino
Superior (ES). Nos últimos anos, o país tem enfrentado uma crise habitacional que tem afetado
negativamente a vida de muitos cidadãos. Devido aos altos preços de compra e aluguer dos
imóveis, muitas pessoas têm dificuldade em encontrar uma residência adequada, o que se reflete
em implicações negativas em diferentes áreas, nomeadamente no acesso à educação. Este
estudo tem como objetivo compreender como os elevados custos de habitação influenciam o
acesso e a persistência de jovens estudantes nas Instituições de Ensino Superior (IES). Muitos
estudantes são obrigados a deslocar-se para as áreas urbanas devido à concentração de IES e à
variedade de cursos oferecidos. No entanto, o aumento desproporcional dos preços da habitação
em relação ao rendimento médio das famílias tem criado barreiras significativas para os
estudantes. Este estudo procura complementar a literatura ao analisar como a crise habitacional
afeta diretamente as decisões educacionais e a equidade de acesso ao ES. Além disso, investiga
os custos de oportunidade enfrentados pelas famílias e as estratégias adotadas para permitir que
os estudantes continuem os seus estudos. Para tal, foi realizada uma pesquisa por meio de
questionários online, onde os participantes foram questionados sobre as suas condições
habitacionais e como a crise habitacional influenciou as suas oportunidades de acesso ao ES.
Os resultados indicam que a crise habitacional tem um impacto significativo no acesso ao ES
para jovens provenientes de regiões fora das grandes cidades.This paper analyzes the impact of the housing crisis in Portugal on access to Higher Education
(HE). In recent years, the country has been facing a housing crisis that has negatively affected
the lives of many citizens. Due to the high purchase and rental prices of real estate, many people
have difficulty finding a suitable place to live, which has negative implications in different
areas, namely access to education. This study aims to understand how high housing costs
influence the access and persistence of young students in Higher Education Institutions (HEIs).
Many students are forced to move to urban areas due to the concentration of HEIs and the
variety of courses offered. However, the disproportionate increase in housing prices in relation
to average household income has created significant barriers for students. This study seeks to
complement the literature by analyzing how the housing crisis directly affects educational
decisions and equity in access to HE. In addition, it investigates the opportunity costs faced by
families and the strategies adopted to enable students to continue their studies. To this end, a
survey was conducted using online questionnaires, in which participants were asked about their
housing conditions and how the housing crisis influenced their opportunities to access higher
education. The results indicate that the housing crisis has a significant impact on access to
higher education for young people from regions outside large cities
Lived experiences of youth with dwarfism in Ghana
No full textThis study explores the lived experiences of youths with dwarfism in Ghana, focusing on the
challenges they face, the coping strategies they employ, the social support services available to
them, and the influence of Ghanaian cultural norms on their identities. The objective of this study
is to investigate the lived experiences of youths with dwarfism in Ghana, with a specific focus on
understanding the challenges they encounter and identifying potential avenues for support and
intervention. A qualitative research design was employed, utilizing semi-structured interviews with
10 youths with dwarfism and two social service providers. The Snowball Effect sampling
technique was used to identify participants, and data were collected through audio-recorded
interviews conducted in locations convenient to the participants. Data analysis involved
transcription of audio files, followed by coding and thematic analysis using NVivo software. The
findings of the study revealed multifaceted challenges faced by youths with dwarfism in Ghana,
including societal stigma, discrimination, and practical barriers to education and employment.
Despite these challenges, participants exhibited resilience and resourcefulness through their
coping strategies and utilization of social support networks. The study also highlighted the
influence of Ghanaian cultural norms on shaping the identities of individuals with dwarfism,
emphasizing the need for awareness and advocacy to combat societal biases. Based on the findings,
it is recommended that policymakers and practitioners prioritize initiatives aimed at promoting
awareness, inclusivity, and advocacy to address societal barriers faced by youths with dwarfism.
Additionally, targeted interventions should be developed to improve access to education,
employment, and social services for individuals with dwarfism in Ghan