Publikationer från Södertörns Högskola
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Greta Thunberg: Gestaltningen av en kändisaktivist : En kritisk diskursanalys om hur svenska nyhetstidningar har rapporterat om Greta Thunberg på båten Madleen
No full textDenna studie undersöker hur Greta Thunberg gestaltas i de svenska nyhetstidningarna Aftonbladet, Dagens Nyheter, Expressen och Svenska Dagbladet i samband med hennes medverkan på båten Madleen i juni 2025, vars syfte var att leverera nödhjälp till Gaza. Studien är en kvalitativ innehållsanalys med anledning av händelsens korta tidsperiod och genom metoden kritisk diskursanalys har texterna analyserats utifrån olika dimensioner. Det teoretiska ramverket bestående av gestaltningsteori, diskursteoretiska idéer samt socialt ansvarsteorin har använts för att besvara en tredelad frågeställning om gestaltning, identifierade diskurser och förhållning till etiska normer. Resultaten har visat att Greta Thunberg i första hand gestaltas som en aktivist och centreras i händelsen av svenska medier genom att i de flesta artiklar vara den enda i besättningen som namnges. Det finns ingen överdriven vare sig positiv eller negativ gestaltning av Greta Thunberg men det finns vissa skillnader i ideologi, val av citat och expertkommentarer mellan artiklarna som visar på en blandad bild av uppdragets syfte samt vem som har agerat rätt och fel i händelseförloppet. Resultaten visar att samtliga tidningar lägger stort fokus på konflikten mellan de olika aktörerna inblandade i händelsen vilket öppnar upp för diskussion om ansvarstagande. De diskurser som identifierats i materialet är ”konfliktpolitik” och ”humanitär aktivism” som kan ses genom de ordval och den information tidningarna använder och skapar en i stora drag gemensam uppfattning om händelsen och syftet med uppdraget på Madleen. På grund av bristande svensk forskning kring aktivisters plats i medierapportering ämnar denna studie att öppna upp en väg för aktivism att undersökas på bredare nivå inom medieforskning utifrån ett svenskt perspektiv
Hur bidrar FDI till ekonomisk tillväxt i Afrika? : En empirisk studie om sambandet mellan FDI och tillväxt
No full textThis thesis investigates the relationship between Foreign Direct Investment (FDI) andeconomic growth in 53 African countries between the years 2000- 2022. Using a fixedeffects panel data regression model, the study analyzes how FDI and control variables suchas political stability, trade, population growth, health, unemployment, and economicfreedom affect GDP per capita growth. The results show that while FDI displays a positive coefficient, it is not statisticallysignificant in the fully specified model. This suggests that the growth-enhancing effect ofFDI is highly dependent on contextual and institutional factors. Trade shows a positive andstatistically significant effect on growth, consistent with classical trade theory, whileunemployment has a negative and statistically significant association, in line with Okun’sLaw Okun (1962). Surprisingly, economic freedom shows a negative and significanteffect, which challenges traditional liberalization perspectives. Other variables such aspolitical stability, health, and population growth are not statistically significant. The study concludes that while FDI can contribute to economic growth, its impact is notautomatic. Strong institutions, improved infrastructure, and human capital development arekey to transforming FDI into sustainable economic progress
Mer än matproduktion : Multifunktionellt jordbruk i policy och praktik
No full textOver the course of the past century, European agriculture has transitioned from small-scale, manual farming to more mechanised, industrial practices. This development has resulted in increased productivity but also in environmental problems, such as greenhouse gas emissions, biodiversity loss, and social challenges. The policy response to the changed role of farming in the EU has been to apply a multifunctional approach to agriculture. Multifunctional agriculture (MFA) can be defined as an agriculture that is not solely focused on food production, but contributes to several different functions in the societies and ecosystems of which it is a part. Although conflicting values and goals are central challenges in agricultural policy, practice, and research in Europe, and the multifunctional approach to agriculture is dominant in EU policy, conflicts have not been studied to any large extent within the MFA research field. This doctoral thesis analyses conflicting values in relation to multifunctional agriculture. Through semi-structured interviews and focus group discussions with Swedish farmers and an analysis of policy documents at the national, sub-national and EU level, this thesis paints a broad picture of different aspects of multifunctional agriculture. The thesis contributes a visual conceptualisation of multifunctional agricultural activities to the multifunctional agriculture research field. The findings of this thesis contribute to the body of research that concludes that EU agricultural policy does not contribute enough to multifunctional agriculture. Furthermore, this thesis confirms the existing research finding that Swedish agricultural land is exploited to a larger extent than policymakers intend. There are goal conflicts between different aspects of multifunctional agriculture and it is not possible to solve them all. Practitioners and decision-makers need to decide on the goals they wish to prioritise, even if that decision comes at the expense of other ambitions. One part of the problem is that values are often not commensurable and therefore cannot easily be compared and ranked. Agricultural policy should enable farmers to choose different strategies and encourage diversity, since farmers have different interests and constraints and variable access to agricultural strategies. Such diversity would make EU agriculture better prepared for future environmental and other crises.Errata: Corrections have been made in this thesis on page 64. The wrong figure appeared as Figure 5 and has been replaced. Corrections have been made in the fifth sentence and the seventh sentence has been deleted, see the changes as below. </p
Fintech vs Bank : En kvantitativ analys av volatilitet och risk på den svenska aktiemarknaden
No full textThis study examines differences in volatility between fintech stocks and traditional bank stocks on the Swedish stock market, with a particular focus on the period from 2023 to 2025. The background of the research is grounded in the increasing relevance of technology-driven financial actors commonly referred to as fintech companies and their impact on established financial institutions. While the fintech sector has experienced substantial growth over the past decade, it is also characterized by uncertainty in valuation and long-term stability. Against this backdrop, the study aims to explore how volatility differs between these two stock categories and which factors significantly influence such differences. The analysis is based on three foundational theories in financial economics, the Efficient Market Hypothesis (EMH), Modern Portfolio Theory (MPT), and the Capital Asset Pricing Model (CAPM). Together, these frameworks allow for a theoretically grounded examination of the relationship between risk, information, return, and market efficiency. A quantitative research design was applied, including a purposive sample of 25 fintech companies and five major banks listed on Nasdaq and Nordic Growth Market SME. Data was collected for the period April 15, 2023, to April 11, 2025, and includes key variables such as volatility, P/E ratio, beta, return, market capitalization, and trading volume. The results show that, on average, volatility is higher for traditional bank stocks than for fintech stocks, which can partly be explained by differences in how trading volume and market capitalization affect price movements within each sector. Several independent variables exhibit significant correlations with volatility according to the regression analysis, with the interaction between trading volume and market capitalization appearing particularly noteworthy. The study shows that volatility in the financial sector is driven more by the interaction of financial metrics with firms’ structural characteristics than by industry affiliation alone. Theoretically, the study contributes by applying established financial models in a context where new actors are reshaping market structures. From a practical perspective, the findings are relevant for portfolio managers, investors, and analysts seeking to understand the risk profile of fintech stocks compared to bank stocks in a Swedish context. The results may support more informed investment decisions, particularly in times of market uncertainty and rapid technological change. Future research should consider the application of alternative modeling approaches and non-linear relationships to deepen the understanding of volatility drivers.Studien undersöker skillnader i volatilitet mellan fintechaktier och traditionella storbanksaktier på den svenska aktiemarknaden, med särskilt fokus på perioden 2023–2025. Bakgrunden till arbetet utgår från den ökade betydelsen av teknologidrivna finansiella aktörer, även benämnt fintechbolag och deras påverkan på etablerade finansinstitutioner. Fintechsektorn har under det senaste decenniet vuxit kraftigt, samtidigt kännetecknas den av osäkerhet kring värdering och långsiktig stabilitet. Mot denna bakgrund är det viktigt att undersöka hur volatiliteten skiljer sig mellan dessa två aktietyper och vilka faktorer som påverkar dessa skillnader. Analysen bygger på de tre etablerade teorierna inom finansiell ekonomi, Efficient Market Hypothesis (EMH), Modern Portfolio Theory (MPT) och Capital Asset Pricing Model (CAPM). Detta ramverk möjliggör en teoretiskt förankrad analys av relationen mellan risk, information, avkastning och marknadseffektivitet. Studien bygger på en kvantitativ forskningsdesign med ett målinriktat urval av 25 fintechbolag och fem storbanker noterade på Nasdaq samt Nordic Growth Market SME. Data har samlats in för perioden 15 april 2023 till 11 april 2025 och inkluderar nyckelvariabler likt volatilitet, P/E-tal, beta, avkastning, marknadsvärde och handelsvolym. Resultatet visar att volatiliteten i genomsnitt är högre för traditionella storbanksaktier än för fintechaktier, vilket delvis kan förklaras av skillnader i hur handelsvolym och marknadsvärde påverkar prisrörelser inom respektive sektor. Flera av de oberoende variablerna uppvisar signifikanta samband med volatilitet enligt regressionsanalysen, där samspelet mellan handelsvolym och marknadsvärde framstår som särskilt anmärkningsvärt. Studien visar att volatilitet i finanssektorn drivs av hur finansiella nyckeltal samverkar med företagens strukturella egenskaper snarare än av branschtillhörighet i sig. Studien bidrar teoretiskt genom att tillämpa klassiska finansiella teorier i en kontext där nya aktörer omformar marknadslogiken. Ur ett praktiskt perspektiv riktar sig studien till portföljförvaltare, investerare och analytiker som vill förstå riskprofilen i fintechaktier jämfört med traditionella storbanksaktier i ett svenskt sammanhang. Resultatet kan ligga till grund för ett mer välinformerat investeringsbeslut, särskilt i tider av marknadsoro och en snabb teknologisk förändring. Vidare forskning bör inkludera alternativa forskningmodeller och icke-linjära samband för att fördjupa förståelsen av drivkraften bakom volatiliteten.
Skrolla, Stanna, Shoppa : En kvantitativ studie om det korta videoformatets inverkan på Generation Z:s konsumtionsmönster
No full textThis study examines how short-form video-based marketing on TikTok influences purchase decisions among Generation Z, with a particular focus on impulse purchases. TikTok has quickly established itself as one of the most influential platforms among Generation Z, changing how this group consumes and is influenced by marketing. The platform’s short and entertaining videos create personalized experiences that can trigger impulse purchases. The purpose of the study is to identify which stimuli trigger impulse purchases among Generation Z on TikTok and analyze how these stimuli can influence each other. The study is based on the following two research questions: 1. Which stimuli in short-form video-based marketing have the greatest impact on Generation Z’s purchase decisions? 2. How do these stimuli influence each other? The theoretical framework consists of Fear of Missing Out, Need to Belong Theory, Social Comparison Theory, Stimulus-Organism-Response model, Social Proof Theory, Flow Theory and Impulse Buying Theory. The theoretical framework helps to explain why young consumers are particularly susceptible to this type of marketing. The study has a quantitative methodological approach and is based on a survey with a combined convenience and snowball sampling. A totalof 161 survey responses were collected from respondents in Stockholm, of which 25 were non-respondents. Data collection was carried out using a cross-sectional design. The survey collected information on TikTok usage, screen time, purchase categories and questions linked to the theoretical framework.T he results were analyzed using descriptive statistics, correlation analysis and regression analysis. These analyses showed that Fear of Missing Out, Flow, Need to Belong as well as technology-related, product-related and social stimuli have a significant positive impact on impulse purchases among Generation Z. In contrast, Social Proof and Social Comparison did not show strong direct relationships, but may have an indirect reinforcing effect. In conclusion, this paper contributes knowledge about the mechanisms that can influence young people's consumption on TikTok and provides insights that may be relevant for both consumers and marketers.
Förskollärares sociala samspel : Interaktioner och praktikgemenskaper mellan förskollärare och arbetslag - en etnologisk studie
No full textWhat the mission of preschool is, should be, and how preschool teachers should relate to the mission has been a political debate for several centuries. Preschool operations have undergone profound changes that have also affected the responsibilities that various professional roles within preschool are now expected to take. At the same time, discussions about the interaction between preschool teachers and the entire work team have become topical, where an expectation that the work group will cooperate and develop a common view has taken shape. The purpose of the thesis is therefore to investigate the social processes of two groups of preschool teachers in terms of actions and communication, using two theoretical approaches that focus on interactions and communities of practice. Thus, I aim to examine the significance of expectations, learning processes, and conditions for the preschool teachers' interactions, attitudes, and approaches to the work team. Through semi-structured interviews and shadowing observations, the thesis explores (1) What significance can expectations of the preschool teacher profession have for interactions, attitudes, and approaches between preschool teachers and their teams? (2) What impact can differ conditions within preschools have on attitudes, approaches, and interactions between preschool teachers and work teams? And (3) What significance can learning processes have for attitudes, approaches, and interactions between preschool teachers and the work team? The results indicate that it is through the preschool teachers' shared practices, both among themselves and with the pedagogues and the children, that attitudes, consensus and common approaches and working methods have developed. The results indicate that expectations, conditions, and learning processes can affect attitudes and approaches in interaction in different and similar ways. All factors highlight the complexity of interaction and the task in the similarities and differences that exist between preschool teachers and work teams. This analysis contributes further insights into the role that collective attitudes and approaches play in the actions and communication that take place
Where lies the power? : A sociolinguistic study on Armenians in Sweden
No full textI denna studie undersöktes svenska armeniers relation till olika språk genom en enkätundersökning samt tematisk analys. Syftet var att granska svenska armeniers val av språk i ett samhälle där deras modersmål inte är standarden, hur modersmålet bevaras samt hur väl de förstår talare av en annan armenisk varietet. Resultaten visade att svenska armenier främst använder det armeniska språket inom familjen, hushållet, kyrkan och föreningar. Det svenska språket används också i samtliga situationer, men i störst utsträckning bland vänner, medan övriga språk visade sig ha en relativt svag roll i samtliga områden förutom hushållet. I samband med språkbevaring syns det att armenier oavsett talad språkvarietet bevarar sitt modersmål på snarlika sätt. Avslutningsvis visar resultaten att armenier i Sverige i stor utsträckning förstår varandra, oavsett vilken varietet de talar.In this study, Swedish Armenians’ relationship with different languages was studied using a questionnaire survey and thematic analysis. The purpose was to study Swedish Armenians’ choice of language in a society where their native language isn’t the standard, how the native language is preserved as well as how well they understand speakers of a different Armenian variety. The results showed that Swedish Armenians mainly use the Armenian language in the family, household, church and Armenian associations. The Swedish language was also used in all situations, but mainly amongst friends, while other languages showed to have a relatively weak role in all areas except for the household. In regard to language preservation, it shows that Armenians, regardless of spoken language variety, preserves their mother tongue in nearly identical ways. Finally, the results show that Armenians in Sweden understand each other to a large extent, regardless of the variety they speak
Köpskäl kontra kampanjer : En komparativ studie mellan premiumbiltillverkares ledande marknadsföringsbudskap och kundens starkaste köpskäl.
No full textThe marketing strategies of car manufacturers play a crucial role in how they position themselves globally. These strategies aim to convey specific values associated with the brand, while consumer purchase motives are based on both individual preferences and cultural norms. With the advancement of globalization, companies face the challenge of adapting their messaging across different markets. This challenge is a key factor for both manufacturers and consumers, as marketing messages that do not align with consumer purchase motives can result in dissatisfaction for both parties. The purpose of this study is to examine how consumer purchase motives align with car manufacturers' marketing messages across different global markets, and whether they have similarities and differences. The study is based on three theoretical fields: consumer behaviour, branding and international marketing. Two theories from each field are used. The theories that are used are the Consumer Decision-Making Model, Hofstede’s Cultural Dimensions, Keller’s Brand Equity Model, Kapferer’s Brand Identity Prism, Standardization and localization, and Cultural Branding. The study focused on premium car manufacturers, as they represent the most prominent players in the automotive industry. A qualitative research method was applied, using semi-structured interviews. A total of 23 individuals were interviewed, including 20 consumers from four different markets, Sweden, United Kingdom, France, and USA, with five participants from each country. In addition, three employees from the marketing departments of premium car manufacturers: Volvo, Mercedes-Benz, and Land Rover were interviewed. The sampling method applied in this study is a convenience sample. The results show that the marketing messages of premium car manufacturers largely align with consumer purchase motives, as both identified values such as safety, technological innovation, sustainability, design, and lifestyle-related themes. This high degree of alignment is due to the adaptation of marketing messages to local norms and values, which leads the majority of consumers in each country to resonate with the brand communication. However, some discrepancies were observed, as individual variation plays a significant role. It became evident that not all consumers follow these norms and values, nor do their purchase motives always derive from marketing efforts, but rather from individual needs and preferences
Naturlig variation i koffeinkonsumtion och studenters arbetsminne : En tvärsnittsstudie om hur vecko- och dagligt bruk av koffein, tid för konsumtion samt sömn och potentiella störningsmoment påverkar arbetsminnesprestation uppmätt via ett N-back test.
No full textUniversity students often rely on caffeine to stay alert and focused, but the extent to which it actually supports cognitive performance is still uncertain, therefor this study explored how natural variation in caffeine use relates to working memory, measured through an N-back task. 52 students from different universities in Stockholm participated by completing both the memory test and a questionnaire about their recent caffeine intake, sleep habits, and potential distractions during testing. While no significant links were found between how much caffeine students usually consume, either daily or weekly, and their test scores, the timing of consumption turned out to matter. Students who had consumed caffeine closer to the test session tended to perform better, suggesting a time sensitive effect. On the other hand, sleep quality, hours of sleep, and environmental noise did not show any clear relationship to performance. These findings suggest that it’s not necessarily the amount of caffeine that makes a difference, but when it is consumed. The results may offer helpful insights for students seeking to improve their cognitive focus before mentally demanding tasks, but further studies with experimental designs are needed to draw firmer conclusions.
Brott och bakgrund : En jämförelse av nyhetsmediers framställning av två våldsdåd
No full textDenna studie undersöker hur gärningsmän med svensk respektive utländsk bakgrund framställs i svenska nyhetsmedier, med fokus på två specifika brottshändelser: Risbergska skolan, Örebro (2025) och Drottninggatan-Stockholm (2017). Med hjälp av ” framing theori” och multimodal kritisk diskursanalys av artiklar och bildmaterial från SVT och Aftonbladet analyseras språkbruk, visuella representationer och de tolkningsramar som medierna använder för att skapa förståelse kring gärningsmännen och händelserna. Studien syftar till att belysa eventuella skillnader i framställningen beroende på gärningsmannens bakgrund. Resultatet visar hur mediernas val av språk och bilder samverkar för att rama in gärningsmännen på olika sätt, något som har stor betydelse för publikens uppfattning av brott och gärningspersonen