Publikationer från Högskolan i Jönköping
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Between Crisis and Normailty : Crisis Communication in a Slowly Emerging Socioeconomic Crisis: A Study of the Swedish Grocery Chain ICA’s Public Communication
No full textUnder de senaste åren har stigande matpriser blivit en central samhällsfråga i Sverige, där dagligvaruhandeln och särskilt marknadsledande aktörer som ICA hamnat i fokus för offentlig debatt och kritik. Denna studie syftar till att bidra med en ökad förståelse för hur ansvar kommunikativt konstrueras i långsamt framväxande samhällsekonomiska kriser, genom en analys av ICA:s offentliga kommunikation om stigande matpriser.Studien genomfördes som en kvalitativ analys av ICA och bygger på en reflexiv tematisk analys i kombination med ett kritiskt diskursanalytiskt tolkningsperspektiv (CDA). Det empiriska materialet består av 24 offentliga uttalanden i form av pressmeddelanden och medieintervjuer publicerade under perioden 2023–2025. Analysen tar sin utgångspunkt i Situational Crisis Communication Theory (SCCT), begreppet Creeping Crisis samt ett konstitutivt perspektiv på kommunikation vilket möjliggör en analys av hur kommunikationen inte enbart speglar krisen utan aktivt bidrar till att forma dess innebörd.Resultatet visar att ICA:s kommunikation beskriver matprisproblematiken och aktivt formar hur krisen förstås och hur ansvar fördelas mellan olika aktörer. Genom empatiuttryck, ansvarsförskjutning, normalisering och rådgivande kommunikation positioneras ICA successivt som meddrabbad aktör snarare än ansvarig för prisökningarna. Studien visar även hur ansvarsförskjutning förändras över tid, från mer direkt konsumentansvar till en indirekt legitimering av prisnivåer genom globala och strukturella förklaringar.Sammantaget bidrar studien med fördjupad kunskap om hur kommersiella aktörer språkligt konstruerar ansvar och legitimitet i långsamma samhällskriser, ett område som tidigare forskning i huvudsak behandlat utifrån akuta kriser och offentliga aktörer. In recent years, rising food prices have become a central societal issue in Sweden, placing the grocery retail sector and particularly market-leading actors such as ICA at the center of public debate and criticism. This study aims to contribute to an increased understanding of how responsibility is communicatively constructed in slowly emerging socio-economic crisis, through an analysis of ICA´s public communication concerning rising food prices. The study is conducted as a qualitative analysis of ICA and is based on a reflexive thematic analysis combined with a critical discourse analytical interpretative perspective (CDA). The empirical material consists of 24 public statements in the form of press releases and media interviews published between 2023 and 2025. The analysis draws on Situational Crisis Communication Theory (SCCT), the concept of Creeping Crisis and a constitutive perspective on communication, enabling an examination of how communication not only reflect the crisis but actively contributes to shaping its meaning. The findings show that ICA´s communication both describes the food price issue and actively shapes how the crisis is understood and how responsibility is distributed among different actors. Through expressions of empathy, responsibility shifting, normalization and advisory communication, ICA is gradually positioned as a co-affected actor rather than as directly responsible for the price increases. The study also demonstrates how responsibility shifting changes over time, moving from more explicit attributions of consumer responsibility toward an indirect legitimization of price levels through global and structural explanations. Overall, the study contributes in-depth knowledge of how commercial actors discursively construct responsibility and legitimacy in slow-moving societal crisis, an area previous research has primarily examined through the lens of acute crises and public-sector actors
Man’s Best Friend or feminism’s worst enemy? : A thematic analysis followed by a critical discourse analysis of comments on Sabrina Carpenters album cover Man’s Best Friend.
No full textSabrina Carpenter is one of the most popular artists today with 73.8 million monthly listeners on Spotify in 2025. In June 2025, Carpenter presented her new album cover for Man’s Best Friend, which sparked debate in the media. This study examines the themes and discourses that emerge in the audience’s interpretations of the album cover from an Instagram comment section. It also analyzes how feminism, power and norms are constructed in the comments. Based on Stuart Hall’s theory of encoding and decoding, a thematic analysis was conducted followed by a critical discourse analysis based on Fairclough’s model and Rosalind Gill’s theory of postfeminist sensibility. The result show two dominant feminist discourses. The first one is a postfeminist discourse where the cover is interpreted as self-determination and empowering. The second one is a critical feminist discourse where the cover is interpreted as harmful and reproduces patriarchal norms. Negotiating discourses also emerge where ambivalence is expressed around the boundary between self-determination and sexualization. This study also shows how power in the comments is constructed as both individual choice and structural, and how norms around female sexuality are shaped through discussions about responsibility and morality. In addition, this study highlights how the debate is not only about the artist or the image, but about broader discussions about feminism, power and norms. It also highlights the audience’s active role in creating meaning around representations in social media.
Digital Judges or Engaged Audiences? : A Qualitative Study of Gender, Morality, and Negative Evaluations in Online Comment Sections about Robinson
No full textDigital comment sections have become important spaces where audience opinions and values are made visible. Reality television often creates strong reactions, and participants in these programs are frequently judged and discussed on social media. This study examines how language is used in comment sections connected to the Swedish reality television program Robinson to express, reinforce, and sometimes question negative views of the participants. The aim of the study is to analyze how misogynistic expressions, moral judgments, and other forms of negative language are created through interaction between users. The study focuses on how language is used to judge participants’ behavior, performance, and personal value, and how these judgments are strengthened when other users agree or repeat similar comments. The material consists of comments collected from posts on Robinson’s official Facebook page. The analysis is based on critical discourse analysis and focuses on how language shapes meaning, norms, and social boundaries in the comment sections. The study is guided by earlier research on reality television, audience participation online, gender, and evaluative language. The results show that the comment sections work as social spaces where participants are judged based on ideas about morality, performance, and gender. Negative comments do not only focus on what participants do in the program, but also describe them as certain types of people. Female participants are judged more harshly, especially when they show emotions or make strategic choices. The study also shows that repeated comments and agreement help make negative language seem more normal, although some users question or challenge these views. In conclusion, the study shows that language in comment sections does not only reflect audience opinions, but also plays an active role in shaping and spreading ideas about gender, morality, and value in a reality television context
Selling values : A comparative content analysis with multimodal and semiotic tools on social issues and authenticity in Power and Lindex marketing communication.
No full textInclusion of newly arrived students in school-age educare : A qualitatiive interview study with teachers
No full textFrom Invisible Risk to Serious Consequences : Unit Managers’ Descriptions of the Risk of Insider Leaks and Its Potential Implications for Social Services and Social Work
No full textSyftet med studien var att undersöka hur enhetschefer inom socialtjänsten beskriver risken för insiderläckor samt vilka möjliga konsekvenser denna risk kan medföra i det sociala arbetet. Empirin samlades in genom fem semistrukturerade intervjuer med enhetschefer verksamma inom myndighetsutövning på socialtjänsten. Vidare analyserades empirin utifrån ett tematiskt analysförhållningssätt, där först två huvudkategorier formulerades efter studiens två forskningsfrågor, Faktorer och Konsekvenser. Vidare identifierades sex teman under analysens gång; Individ och organisatorisk kontext, System, kontroll och ansvar, Beskrivningar av risk i relation till den egna verksamheten, Klientförtroende för socialtjänsten, Tillit inom verksamheten och Arbetsmiljö. Resultatet av studien visar att enhetschefer inom socialtjänsten beskriver insiderläckor som ett reellt men samtidigt svårbedömt hot. Vidare framkommer det i resultatet en tendens till att koppla insiderrisken till specifika organisatoriska eller strukturella förhållanden snarare än den egna verksamheten, samt hänvisningar till verksamhetens kontrollsystem. Resultatet belyser även hur en insiderläcka bedöms kunna få allvarliga konsekvenser för både den interna arbetsmiljön och för klientens förtroende. Slutsatser kan dras utifrån studien att risken för insiderläckor påverkar förtroendet mellan socialtjänsten och medborgarna, samt arbetsmiljön. Den interna tilliten spelar en avgörande roll för att bedriva ett tryggt socialt arbete inom socialtjänsten, samt för att hantera och förebygga risker såsom insiderläckor.The purpose of the study was to examine how unit managers, within social services, describe the risk of insider leaks and the potential consequences this risk may have for social work. The empirical data were collected through five semi-structured interviews with unit managers working in social services who exercise statutory authority. The data were further analyzed using a thematic analysis approach, initially forming two main categories based on the study's two research questions: Factors and Consequences. During the analysis, six themes were identified: Individual and organizational context, Systems, control, and responsibility, Descriptions of risk in relation to one’s own organization, Client trust in social services, Trust within the organization, and Work environment. The results show that unit managers within social services describe insider leaks as a real but difficult-to-assess threat. Furthermore, the results indicate a tendency to associate insider risk with specific organizational or structural conditions rather than with one’s own organization, along with recurring references to organizational control systems. The results also highlight how an insider leak is perceived as potentially having serious consequences for both the internal work environment and clients’ trust. Based on the study, it can be concluded that the risk of insider leaks affects trust between social services and the public, as well as the work environment. Internal trust plays a crucial role in enabling safe social work within social services and in managing and preventing risks such as insider leaks
From Hero to Controversy : Collective Memory in Debates of Three Swedish Statues
No full textThe essay analyses statues and monuments contested during the Black Lives Matter movement through the lens of collective and agonistic memory. By examining the statues and the debates surrounding them, it explores how collective memories of the figures or events commemorated are constructed, challenged, and negotiated. Particular attention is given to the actors involved, the symbolic meanings assigned to the statues, and the actions proposed within these debates. The study analyses newspaper articles from June 2020 that address the public debate on statues in Sweden during the Black Lives Matter movement, with a focus on monuments depicting Carl von Linné, Louis de Geer, and Karl XII. Using material collected through targeted searches in the Mediearkivet/Retriever database, the study examines opinion pieces, debate articles, and journalistic texts that reflect a range of actors and perspectives. The analysis applies Braun and Clarke’s thematic analysis to identify recurring arguments in the debates, allowing for a comparative examination of how collective memory is constructed and contested across different statues. Statues and monuments are not just historical markers but expressions of collective memory and identity. By emphasizing certain figures and events, they shape narratives of the past that gain meaning in the present. When these narratives are challenged, as seen in the Black Lives Matter movement’s critique of colonial and racist legacies, debates over statues become arenas where competing memories, power, and representation are negotiated rather than simple disputes over physical preservation. The findings show that the debate over controversial statues is characterized by conflicting historical interpretations and values, rooted in competing collective memories. The statues are not perceived as neutral objects but as active carriers of meaning that can be experienced as either inclusive or exclusionary depending on perspective. The study also demonstrates that there is no single agreed-upon solution for how such statues should be handled, with proposals ranging from removal or relocation to museums to preservation combined with contextualization. Overall, the debates reflect broader questions about how history should be interpreted, whose voices are prioritized in public space, and how society engages with the past considering contemporary values.
#Tobaccofree = unharmful? : A quantitative content analysis of the communication from four leading nicotine pouch brands on Instagram
No full textDenna studie syftar till att undersöka vilka kommunikativa strategier som används av de fyra populäraste varumärkena för nikotinsnus i Sverige. För många länder har det ökande antalet av människor som använder sådana beroendeframkallande produkter lett till restriktioner – dels genom att sänka den tillåtna nikotinhalten per påse, dels genom totalt säljstopp. I relation till flera länders mål om att minska antalet människor som fastnar i dessa beroenden, och det faktum att nikotin kan orsaka allvarliga hälsoproblem, är det nämnvärt att tidigare forskning visar att företag lägger mycket pengar på att marknadsföra sitt nikotinsnus. Denna studie analyserar 340 inlägg (85 per varumärke) av de populäraste varumärkena för nikotinsnus i Sverige. Genom detta syftar studien till att undersöka i vilken utsträckning produkten eller dess upplevelser kommuniceras. Vi undersöker även om varumärken framställer vinster (fördelar) med att använda produkten, eller förlusterna (nackdelarna) av att avstå. På grund av ökningen av unga konsumenter syftar studien också till att se ifall värden och preferenser hos Generation Z återspeglas i marknadsföringen av nikotinsnuset för att attrahera denna målgrupp. För att göra detta används det teoretiska ramverket bestående av sociala medie-logiken, teorin om grundläggande värden samt gestaltningsteorin med tillhörande begreppen vinst- och förlustinramning. Genom kvantitativ innehållsanalys testades empirin mot studiens kodbok. Resultatet adderar till tidigare forskning genom att visa hur användning olika smaksättningar är det vanligaste sättet att marknadsföra nikotinet. Dessutom används smakens koppling till naturliga livsmedel frekvent – speciellt av det etablerade varumärket Xqs. Förutom detta ser vi att det globala varumärket Zyn frekvent använder produktupplevelser genom att gestalta nikotinpåsar som någonting diskret. Däremot är element kopplade till hälsa den mest använda produktupplevelsen. Detta går i linje med redan existerande forskning. Förvånansvärt finner vi en lägre användning av värden som speglar dem som visat sig vara viktiga för Gen Z än förväntat. Det betyder däremot inte att värden inte kommuniceras. Stimulation visar sig vara det mest använda värdet – mestadels på grund av framställningar av nyheter och ständiga produktsläpp, men i viss utsträckning genom att några varumärken använder en aktiv livsstil för att attrahera konsumenter. Vi adderar också till existerande forskning genom att visa hur hedonism används genom både njutning och humor – där det sistnämnda används mest frekvent av Loop. Däremot är det Zyn som står för flest antal kommunicerade värden. Noterbart är att denna studie bidrar med ny kunskap till fältet för media- och kommunikation genom att synliggöra hur vitt snus nu frekvent kopplas till mode. Någonting vi inte sett tidigare vilket kan leda till att en skadlig produkt uppfattas som mindre hälsofarlig än vad den är. Med tanke på detta kan framtida forskning vidare undersöka hur mode används i kommunikationen för olika nikotinprodukter.
Professionals' views on youth crime
No full textThe purpose of the study is to investigate how professionals view juvenile delinquency among young boys and girls. To carry out the study, a qualitative interview study with thematic analysis as the analysis method was used. The study had five interviewees who formed the study's data base and these people all had connections to social work and young people in juvenile delinquency. The study used a semi-structured interview as the interview method and where the interview questions were based on an interview guide. The theories that have been used to analyze the study's data base are Bronfenbrenner's developmental ecology model and Lipsky's theory of Grassroots Bureaucracy. In the results, there are various themes that will be discussed. Based on the themes that emerged, the young girls' exposure to prostitution and their path into gang crime was one of the most important contributions to this study. The professionals sees an increase in prostitution among young girls, which they also express concern about. Another theme that also stood out was that the professionals considered that gang crime was high among young people. Although gang crime is not a new phenomenon, it was considered important to portray it because it was a major problem based on the professionals' experiences. Other themes that appeared in the study were challenges but also areas for development. When it came to challenges, it was the increasing prostitution among young girls that worried one of the professionals in the interviews but also creating relationships with young people. Finally, what can be seen as the smallest theme was attitudes among young people, the professionals said that there were to some extent differences in attitudes between the sexes, and where boys could be perceived as nice while girls as arrogant and renunciative
Domestic Violence : The School Nurse´s Experiences in Identifying and Supporting Subjected to violence
No full textBakgrund: Barn och ungas hälsa skattas allt sämre. En orsak kan vara att elever utsätts för våld i hemmet. Skolsköterskan har en viktig roll i elevhälsan och arbetar personcentrerat för att identifiera och stödja utsatta elever samt samverka med andra aktörer. Syfte: Beskriva skolsköterskors erfarenheter av att identifiera och stödja elever som misstänks utsättas för psykiskt och/eller fysiskt våld i hemmet. Metod: En kvalitativ design med induktiv ansats användes. Data samlades in genom tolv semistrukturerade intervjuer och analyserades med hjälp av kvalitativ innehållsanalys. Resultat: Resultatet innefattar tre kategorier och sex subkategorier. Resultatet visar att det är viktigt att identifiera elever som misstänks utsättas för våld i hemmet. Det är också viktigt för skolsköterskan att skapa och ha en relation med eleven samt att samverka med andra professioner både inom skolan och utanför skolan. Slutsats: Att identifiera elever som utsätts för våld i hemmet kan vara problematiskt då de inte alltid berättar om det. För att eleverna ska delge sin berättelse krävs att skolsköterskan har en bra relation med eleven. Det är viktigt med teamsamverkan både i och utanför skolan för att identifiering och stöd ska fungera för den enskilda eleven.Bakground: The health of children and young people is increasingly being assessed as poor. One reason may be that students are exposed to violence in the home. The school nurse has an important role in student health and works person-centered to identify and support vulnerable students and collaborate with other actors Aim: To describe school nurses' experiences of identifying and supporting students suspected of being subjected to psychological and/or physical violence at home. Method: A qualitative design with an inductive approach was used. Data were collected through twelve semi-structured interviews and analyzed using qualitative content analysis. Results: The results include three categories and six subcategories. The results show that it is important to identify students who are suspected of being subjected to domestic violence. It is also important for the school nurse to create and maintain a relationship with the student as well as collaborate with other professions both within the school and outside the school. Conclusion: Identifying students who are exposed to domestic violence can be problematic as they do not always tell about it. In order for students to share their stories, the school nurse must have a good relationship with the student. Teamwork is important both inside and outside the school to ensure that identification and support work for the individual student