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Análise do reposicionamento do Restaurante The Poet - Relatório de estágio
No full textO presente relatório de estágio explicita e analisa a estratégia de reposicionamento do The Poet, restaurante do Renaissance Brussels Hotel, procurando perceber o impacto das mudanças implementadas no desempenho do restaurante. Baseando-se numa revisão de literatura sobre marketing digital, indicadores de performance e estratégias de reposicionamento, este relatório avalia indicadores-chave de desempenho de restauração e de marketing, como o número de clientes atendidos, receita, ticket médio, mas também o alcance digital, a conversão, relações-públicas e a qualidade do serviço.
As descobertas empíricas revelam um maior alcance digital e melhores taxas de conversão do website, corroborando com a literatura. No entanto, os dados também indicam um declínio no envolvimento do cliente, uma menor despesa média por cliente e uma redução da qualidade do serviço, como refletido nas classificações online. Estes resultados sugerem que, embora a estratégia de reposicionamento tenha atraído mais clientes, não se traduziu no aumento esperado das receitas ou numa melhor experiência do cliente. O relatório de estágio discute as implicações destes resultados mistos e recomenda direções para investigação futuras, incluindo a exploração de estratégias de marketing integradas, uma análise mais profunda da segmentação dos clientes e do comportamento dos gastos, e a potencial incorporação de experiências digitais imersivas.This internship report explains and analyzes the repositioning strategy of The Poet, Renaissance Brussels Hotel’s restaurant, seeking to understand the impact of the changes implemented on the restaurant's performance. Based on a literature review on digital marketing, performance indicators and repositioning strategies, this report evaluates key restaurant and marketing performance indicators, such as coverage, revenue, average ticket, but also digital reach, conversion, public relations and service quality.
Empirical findings reveal greater digital reach and better website conversion rates, corroborating the literature. However, the data also indicates a decline in customer engagement, a lower average spend per customer, and a reduction in service quality, as reflected in online ratings. These results suggest that although the repositioning strategy attracted more customers, it did not translate into the expected increase in revenue or a better customer experience. The internship report discusses the implications of these mixed results and recommends future research directions, including exploring integrated marketing strategies, deeper analysis of customer segmentation and spending behavior, and the potential incorporation of immersive digital experiences
Análise de Metodologias de Melhoria Contínua: Viabilidade e Implementação em Municípios
No full textHoje, muitas organizações do setor público (centrais e locais) continuam a ser bastante hierárquicas e burocráticas, o que contraria as orientações da Organização para a Cooperação e Desenvolvimento Económico e da União Europeia para que os Estados se modernizem, introduzindo estruturas de avaliação da qualidade nos seus serviços, organismos e instituições, no sentido de reduzir custos e prestar melhores serviços aos seus cidadãos. Assim, no âmbito da Administração Pública Local portuguesa, definiu-se como objetivo principal deste estudo “Analisar as Metodologias de Melhoria Contínua” e como fio condutor ao seu desenvolvimento, pretendeu-se saber qual a viabilidade de implementação de Metodologias de Melhoria Contínua nos Municípios?
Com esse objetivo, este trabalho realiza uma pesquisa documental à evolução dos modelos de governação pública, à autonomia local em Portugal e às principais metodologias de melhoria contínua. A fim de avaliar a viabilidade de implementação de Sistemas de Gestão da Qualidade (SGQ) na Administração Pública Local, observaram-se alguns textos com estudos de caso, sobre a implementação de SGQ e analisaram-se os resultados obtidos através de um inquérito por questionário aos 308 Municípios portugueses, com o intento de apreender a sua realidade, relativamente à qualidade. Por fim, propõe-se um guia prático para a implementação da qualidade total num Município.
Dos estudos de caso e dos resultados obtidos das respostas ao questionário, conclui-se que a gestão da qualidade é globalmente aceite como crucial para o sucesso de qualquer organização. Apesar dessa constatação, verifica-se que apenas 34,8% dos Municípios respondentes têm um SGQ implementado. Como principais obstáculos na aplicação de um SGQ são referidos: o baixo nível de conhecimentos tanto da gestão de topo como dos restantes colaboradores em matéria de gestão da qualidade; a acumulação de funções; a falta de formação; a não identificação com os objetivos do serviço; o fraco envolvimento da gestão de topo; e a falta de bons exemplos para seguir. Assinala-se adicionalmente, que nos Municípios com SGQ (com exceção de alguns casos) não são seguidos muitos dos princípios fundamentais da gestão da qualidade total. Em resultado, entende-se que para a maioria dos Municípios, a qualidade não é um assunto relevante ou encontra-se num estado incipiente.Today, many public sector organizations (central and local) are still very hierarchical and bureaucratic, which goes against the guidelines of the Organization for Economic Cooperation and Development and the European Union for states to modernize by introducing quality assessment structures in their services, bodies and institutions to reduce costs and provide better services to their citizens. Thus, in the context of Portuguese local public administration, the main objective of this study was to “Analyse Continuous Improvement Methodologies” and as a guiding principle for its development, we wanted to know how feasible it is to implement Continuous Improvement Methodologies in municipalities?
To this end, this paper carries out documentary research into the evolution of public governance models, local autonomy in Portugal and the main continuous improvement methodologies. To assess the feasibility of implementing Quality Management Systems (QMS) in local public administration, we looked at some texts with case studies on the implementation of QMS and analysed the results obtained through a questionnaire survey of 308 Portuguese municipalities, with the aim of understanding their reality in terms of quality. Finally, a practical guide to implementing total quality in a municipality is proposed.
From the case studies and the results obtained from the responses to the questionnaire, it can be concluded that quality management is globally accepted as crucial to the success of any organization. Despite this finding, only 34.8% of the responding municipalities have a QMS in place. The main obstacles to the implementation of a QMS are the low level of knowledge of both top management and other employees in terms of quality management; the accumulation of functions; the lack of training; the lack of identification with the service's objectives; the weak involvement of top management; and the lack of good examples to follow. It should also be noted that in municipalities with a QMS (except for a few cases), many of the fundamental principles of total quality management are not followed. As a result, it is understood that for most municipalities, quality is not a relevant issue or is at an incipient stage
The Last Whistle: Unveiling the Relationship between the Career Path and Retirement Age in Professional Soccer
No full textThis study explores the relationship between Career Indicators (CIs) and the retiring age of Portuguese soccer players, focusing on the impact of early career experiences and career discontinuation stages. Data were analyzed from retired Portuguese soccer players registered on a private digital platform, using specific CIs related to different stages of their athletic careers. The analysis involved a two-level mediation model incorporating various CIs. Significant direct effects emerged with ‘the number of seasons as a youth player’ and ‘the number of seasons as a youth player in top 3 clubs’ on ‘retiring age’. Additionally, a strong association was identified between ‘discontinuation stage length’ and ‘retiring age’. The findings emphasize the importance of effectively managing career discontinuation stages and proactive career planning. Consequently, comprehensive support programs offering resources and guidance for career transitions are recommended for soccer players. The study underlines the key role of stakeholders in enabling smoother transitions into retirement.info:eu-repo/semantics/publishedVersio
A importância de atividades investigativas sobre a monitorização dos parâmetros físico-químicos da água do mar num contexto de alterações climáticas: um estudo com alunos dos 1.º e 2.º ciclos do ensino básico
No full textNum contexto de alterações climáticas é importante consciencializar a comunidade para o impacto destas nos oceanos. O objetivo deste estudo foi compreender o efeito da participação de alunos do 1º e 2º Ciclos do Ensino Básico em atividades multidisciplinares sobre a importância da monitorização dos parâmetros físico-químicos da água do mar, no desenvolvimento de competências. As atividades tiveram diferentes formatos e foram implementadas em sala de aula e num laboratório de uma instituição de Ensino Superior. Participaram neste estudo, realizado no ano letivo de 2017/2018, 312 alunos de 14 turmas, pertencentes a 8
escolas da região de Lisboa. Foi aplicada uma metodologia mista com recurso a: pré-teste e pós-teste aos alunos, análise documental dos materiais produzidos pelos alunos e inquérito por entrevista semiestruturada aos professores titulares de cada turma. Os resultados deste estudo indicam que a participação em atividades investigativas, potenciou nos alunos, o desenvolvimento de competências nas áreas de: linguagens e textos; pensamento crítico, raciocínio e resolução de problemas; conhecimento científico e tecnológico; relacionamento interpessoal; bem-estar, saúde e ambiente. Este estudo reforça a importância do desenvolvimento de atividades de natureza investigativa no desenvolvimento de competências nos alunos como também na compreensão sobre a natureza da ciência.In a climate change scenario, it is important to aware society to the impact of climate change on the oceans. Our study aimed to understand the effect of children´s participation in interdisciplinary science activities about the
importance of monitoring physical-chemical parameters of sea water on skills development in Elementary and Middle Schools. These activities assumed different formats and were designed to be applied in the classroom and in a research laboratory from a Research Institution. Participated in this study, in the 2017/2018 school year, 312 children from 14 classes (4th and 5th grades) from 8 schools. Data were collected from pre and posttest to children, document analysis (e.g. children´s worksheets in classroom activities) and interviews to in-service teachers. The findings showed that students´ participation in inquirybased activities promoted the development of some skills: language proficiency; critical thinking and problem solving; scientific and technological knowledge, collaborative work and environmental awareness. This study reinforces the importance of inquiry-based activities to improve the children´s skills and understanding the nature of science.Este estudo foi desenvolvido no âmbito do Projeto “EDUcar para o MAR-EDUMAR”, SAICTPOL/
23480/2016, cofinanciado pela Fundação para a Ciência e a Tecnologia I. P. (PIDDAC) e pelo Fundo
Europeu de Desenvolvimento Regional – FEDER, através Programa Operacional Regional do Centro e
Programa Operacional Regional de Lisboa (LISBOA-01-0145-FEDER-023480/CENTRO-01-0145-FEDER-
023480). A. T. Neves participou através da atribuição da bolsa de investigação (BIM/ESEJD/23480/2017).info:eu-repo/semantics/publishedVersio
Brand Advocacy no Setor da Moda
No full textO setor da moda, caracterizado pela constante inovação, pela rápida mudança de tendências
e pelo forte simbolismo associado às marcas, tem vindo a sofrer profundas transformações
com a digitalização e a expansão do e-commerce. Neste contexto, compreender os fatores
que levam os consumidores a desenvolver vínculos emocionais e comportamentais com as
marcas, culminando na defesa ativa das mesmas (brand advocacy), torna-se fundamental
para a competitividade das empresas.
O objetivo principal deste estudo é identificar e analisar as variáveis que influenciam a
predisposição dos consumidores para se tornarem defensores de marca no setor da moda.
Com base na revisão da literatura, foi desenvolvido um modelo conceptual que integra
dimensões identitárias (self-congruence real e ideal, social identity), perceções de valor
(brand values), envolvimento com a moda (fashion consciousness), vínculos emocionais
(brand attachment e brand love), satisfação (brand satisfaction), lealdade (brand loyalty) e
brand advocacy.
A investigação baseou-se na aplicação de um questionário a 285 consumidores de moda e
na análise dos dados através de modelação de equações estruturais através do software
SMARTPLS. Através da análise dos dados, este estudo contribui para a compreensão das
dinâmicas de relacionamento consumidor-marca no setor da moda, oferecendo implicações
práticas para a construção de estratégias que potenciem ligações emocionais, reforcem a
lealdade e estimulem a defesa ativa da marca.The fashion sector, characterized by constant innovation, rapid trend changes, and the strong
symbolism associated with brands, has undergone profound transformations with
digitalization and the expansion of e-commerce. In this context, understanding the factors
that lead consumers to develop emotional and behavioral bonds with brands, ultimately
resulting in active brand advocacy, becomes essential for companies’ competitiveness.
The main objective of this study is to identify and analyze the variables that influence
consumers’ predisposition to become brand advocates in the fashion sector. Based on the
literature review, a conceptual model was developed integrating identity-related dimensions
(actual and ideal self-congruence, social identity), value perceptions (brand values),
involvement with fashion (fashion consciousness), emotional bonds (brand attachment and
brand love), satisfaction (brand satisfaction), loyalty (brand loyalty), and brand advocacy.
The research was based on a survey of 285 fashion consumers and data analysis using
structural equation modeling with the SMARTPLS software. By analyzing the data, this
study contributes to the understanding of consumer–brand relationship dynamics in the
fashion sector, offering practical implications for the development of strategies that foster
emotional connections, strengthen loyalty, and stimulate active brand advocacy
A deixis como ferramenta de análise do texto literário
No full textApresentamos, neste texto, uma breve reflexão sobre a forma como a deixis pode ser encarada não (apenas) como mero conteúdo gramatical a abordar explicitamente nas aulas de Português do 11.º ano de escolaridade, mas também como “ferramenta” a ser colocada ao serviço da análise de textos literários contribuindo para o desenvolvimento da competência de leitura literária1.
Assim, num primeiro momento faremos um breve enquadramento teórico do fenómeno da deixis. De seguida, evidenciaremos as potencialidades didáticas desta noção teórica, recorrendo, como exemplo, ao soneto camoniano “Tanto de meu estado me acho incerto”.info:eu-repo/semantics/publishedVersio
Nanocomposites from β-Pinene and α-Pinene Copolymer: Synthesis, Characterization, and Antioxidant Evaluation
No full textArticle number - 2378In this study, we present a novel and straightforward approach for the synthesis of copolymers and nanocomposites based on α- and β-pinene, employing an eco-friendly and cost-effective nano-reinforcing filler. The copolymers (α-co-β-P) were produced through cationic copolymerization, using AlCl3 as a catalyst. The structural characterization of the resulting copolymer was validated through FT-IR, 1H-NMR spectroscopy, and differential scanning calorimetry (DSC). The molecular weight of the obtained polymer is determined by Gel Permeation Chromatography (GPC) analysis and is about 4500 g/mol. Nanocomposites (α-co-β-P/Clay 2, 5, 8, and 10% by weight of nano-clay) were synthesized by combining clay and α-co-β-P copolymer in solution using ultrasonic irradiation. This ultrasound-assisted method was employed to enhance and assess the structural, morphological, and thermal properties of the pure copolymer. The morphology of the resultant nanocomposites was characterized using infrared spectroscopy (FT-IR), X-ray diffraction (XRD), scanning electron microscopy (SEM) and transmission electron microscopy (TEM). Thermogravimetric analysis (TGA) revealed that the nanocomposites exhibit a higher degradation temperature compared to the pure copolymer. The analyses provided evidence of the chemical modification of nano-clay layers and their uniform dispersion in the α-co-β-P copolymer matrix. Exfoliated structures were achieved for lower clay concentration (2% by weight), while intercalated structures and immiscible regions were observed for higher clay concentrations (5, 8, and 10% by weight). The antioxidant activity of α-pinene, β-pinene, and the obtained nanocomposites were studied using DPPH (2,2-diphenyl-1-picrylhydrazyl) as a model free-radical. The results demonstrate a significant antioxidant potential of the nanocomposites, showcasing their ability to effectively neutralize free-radicals. Finally, a novel procedure was devised for the rapid synthesis of copolymers and nanocomposites using α- and β-pinene.The work at CRAPC and LCP was supported by funding from (DGRSDT) Direction générale de la Recherche Scientifique et du développement Technologique-Algeria, and the work at CDRSP was supported by funding from the Portuguese Fundação para a Ciência e a Tecnologia (FCT) and Centro2020 though the Project Reference UID/Multi/04044/2019 and the bilateral program Green Thermosets
A divulgação da ciência em textos enciclopédicos (ou como partir das práticas de referência para a transposição didática)
No full textinfo:eu-repo/semantics/publishedVersio
Prescribed Hospital Diet Influence on Dietary Intake of Hospitalised Patients: A Cross-Sectional Study
No full textThis article belongs to the Special Issue Hot Topics in Clinical Nutrition (3rd Edition)Article number - 261Background: The dietary intake of hospitalised patients is often compromised during hospitalisation, which can be a causal factor for hospital malnutrition. This is considered a public health problem worldwide and is associated with an increased risk of other complications. Objectives: Our objective was to determine the dietary intake of hospitalised individuals and if the prescribed diet influences it. Methods: Food intake data were collected from 299 lunches of patients admitted to a hospital, using the visual estimation method with a five-point scale. Three existing diets were considered, and the energy and macronutrient values of the meal were calculated. The minimum energy and protein requirements were also calculated. Results: The components of the tray with the highest intake were soup and dessert; no significant differences were found between the percentage intake of each element and the prescribed diet. More than 50% of the individuals did not meet their minimum energy requirements, and only 36.5% had a protein intake that was within the recommendations. Conclusions: Dietary intake is much lower than prescribed, and nutritionists need to act to reduce the prevalence of hospital malnutrition.This project was supported by FCT/MCTES UIDP/05608/2020 (https://doi.org/10.54499/UIDP/05608/2020) and UIDB/05608/2020 (https://doi.org/10.54499/UIDB/05608/2020)
Model testing – decision-making on capacity expansion in family businesses. Evidence from Portugal
No full textThe authors also express their gratitude to the Internal Publication Support Services of Széchenyi István University for their assistance.This paper aims to test and validate a model of internal factors influencing the capacity expansion decisions of family businesses, thereby helping these organizations better understand their decision-making processes. The identified internal factors include socio-emotional wealth, intergenerational cooperation, and a heterogeneous top management team. The study focuses on family businesses in the Portuguese food industry and employs both qualitative and quantitative methods. A structured online questionnaire, completed by 150 respondents, was analyzed using SPSS. Additionally, in-depth interviews were conducted to confirm the quantitative findings and provide a broader conceptual perspective. The results indicate that both qualitative and quantitative analyses support the proposed model.This research was supported by the Ministry of Culture and Innovation of Hungary through Project No. 2023-2.1.2-KDP-2023-00017, funded by the National Research, Development, and Innovation Fund under the KDP2023 funding scheme