Jurnal Pengabdian Masyarakat
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Simple Bookkeeping Training at the Rembun Village Farmer Group, Dampit, Kabupaten Malang
Full text linkPurpose: The training activity entitled "Training on Simple Bookkeeping Preparation in Rembun Village Farmer Group" is an effort to provide basic understanding to Rembun Village farmer groups in managing their agricultural finances and bookkeeping more efficiently.
Method: The training focuses on applying simple bookkeeping methods, which aim to help farmers record financial transactions, understand financial statements, and improve their financial management.
Practical Applications: During the training, participants were taught the basic concepts of bookkeeping, cash management, recording agricultural transactions, using simple spreadsheets, and preparing financial statements. They are also introduced to mobile applications that can facilitate their bookkeeping process. The result of this training is expected to be an increase in the ability of farmer groups to manage their finances, optimize the use of resources, and produce more accurate financial reports.
Conclusion: With this new understanding, Rembun Village farmer groups are expected to improve their operational efficiency and achieve sustainability in their agricultural business. This training is the first step in empowering the Rembun Village farmer group, with the hope that they can continue to improve their financial management and achieve greater success in agriculture
Utilization of Processed Biofarmaka Plants as an Effort to Improve Household Economy in Sidokumpul Village, Bangilan District
Full text linkPurpose: The primary aim of this community service program is to educate residents of Sidokumpul Village, Bangilan District, Tuban Regency, about the benefits of biofarmaka plants. The initiative addresses the underutilization of household yard space by encouraging the cultivation of biofarmaka, significantly enhancing community welfare through sustainable agricultural practices.Method: The study employs community education methods, including counseling, socialization, lectures, and discussions on biofarmaka utilization. Training sessions further facilitate technology diffusion, ensuring residents are well-informed about cultivation and processing techniques.Practical Applications: The research findings enable community members to effectively utilize their yard space, increasing household productivity and fostering self-reliance. This leads to improved economic conditions, as residents can produce processed products with higher added value, enhancing their household economy.Conclusion: The study concludes that the community understands the benefits of biofarmaka and has started cultivating them in their yards. Residents are also capable of creating higher-value processed products, contributing to a broader understanding of sustainable agriculture and improving household economies
Workshop on Fostering an Entrepreneurial Spirit Among Young Generations in the Bonsai Thematic Village, Tangerang
Full text linkPurpose: This research paper aims to address the lack of employment and skills among young members of Karang Taruna in the Bonsai thematic village. It explores the potential for entrepreneurship to enhance their standard of living and contributes to youth empowerment within rural communities.Method: A qualitative research design was employed, utilizing workshops as the primary data collection method. Participants included Karang Taruna members and teenagers from the Bonsai village. The workshops focused on interactive learning about entrepreneurship, with data collected through participant feedback and observations.Practical Applications: The findings emphasize the practical benefits of entrepreneurial education, which can reduce idle time and foster economic activity. Skills acquired can lead to increased engagement in the bonsai business and other ventures, improving economic prospects for local youth.Conclusion: This study highlights the need for entrepreneurial education to combat youth unemployment in the Bonsai thematic village. The workshop serves as an effective intervention, demonstrating how targeted education can empower communities and improve livelihoods
Socialization of Effective Marketing Strategies to Increase Sales of MSME Products at Khadijah Orphanage, South Jakarta
Full text linkPurpose: This study aims to address the marketing challenges faced by small and medium enterprises (SMEs) at the Khadijah Orphanage, South Jakarta, focusing on improving product appeal, pricing, and promotion to boost sales and income for the orphanage.Method: The research is based on a socialization event held on February 25, 2023, by Universitas Indonesia Maju’s Faculty of Communication Science. Data were gathered through observations and discussions with 25 participants, including orphanage staff and residents.Practical Applications: The findings suggest that SMEs at the orphanage can improve sales by enhancing product appeal, adopting competitive pricing, and expanding promotional efforts through agents, rather than relying solely on direct sales to consumers.Conclusion: Effective marketing strategies, including better product presentation, pricing, and broader promotion channels, can increase the competitiveness of SMEs at the orphanage, contributing to their financial sustainability
Handarbeni Batik: Batik-Making Training for Generation Z In Improving Cultural Existence
Full text linkPurpose: In today's highly diverse art and cultural landscape, it's important to have a strong sense of self-awareness. By reintroducing local culture, we can help develop a sense of belonging and appreciation for cultural heritage within communities. Preservation and development efforts are crucial for fostering the growth of culture and art, such as the Batik culture.Method: The natural dye batik training method utilizes plant-based colors found in the environment and is supported by Generation Z's entrepreneurial spirit to boost the economy and future income.Practical Applications: The purpose of this journal is to bring attention to the significance of batik and the necessity to protect it. It can be shared with government officials, policymakers, and other stakeholders who are eager to promote Indonesian culture.Conclusion: The Handarbeni Batik initiative exemplifies the symbiotic relationship between cultural preservation and economic progress. By imparting the art of batik to the next generation, this program ensures its longevity, while also empowering young individuals with the necessary skills to thrive in the contemporary job market
Implementation of Integrated Farming with the Nuance of Good Agriculture Practice Based on the AgroMap Info Web Towards Achieving SDGs 2030 in Balesari Village
Full text linkPurpose: The aim of community service is to empower the community and educate the community regarding organic farming through making liquid organic fertilizer, integrated farming through an aquaponic system, and applying the AgroMap Info website for agricultural sustainability.Method: The program was conducted offline using the Participatory Rural Appraisal (PRA) method, involving the community as active participants. Activities were held in various hamlets to ensure full engagement and practical learning.Practical Applications: The program provided practical knowledge on organic farming and aquaponics, promoting better agricultural practices. The AgroMap Info website helped farmers access critical agricultural data, enhancing sustainability.Conclusion: Provide a concise summary of the primary findings derived from the study. Emphasize the importance of the results and their contribution to a broader comprehension of the topic or resolution of the research issue outlined in the introductory section
Digital Marketing Improvement to Achieve Awareness and Better Engagement for Holybags
Full text linkPurpose: The study provides insight on the importance of Digital Marketing and its evolution which sees business today keep up eith the latest trends and explore new ways to promote products or services and achieve virality via social media deemed beneficial for business.
Method: Qualitative methodology consist of observation, interviews, and direct involvement, was used during the consideration for social media optimization to facilitate Digital Marketing, which pertains to its aptness to closely enhance productivity.
Practical Applications: This study presents how Digital Marketing through modern social media platforms can boost a reach, engagement, and consumer intention to make a purchase, thereby improving a business’s prospects moving forward. Findings from this study also indicate the potential advantages for businesses from parallel sectors.
Conclusion: This study brings to light how prevalent Digital Marketing through social media has become in the modern age and how cost-effective and beneficial it can be for businesses looking to promote their products or services. Adopting current Digital Marketing strategies is crucial to connecting with the modern-day consumer and to establish a brand’s position in the market
Post Harvest Handling of Fish Through the Cold Chain at UPR Mandiri Abadi
Full text linkPurpose: UPR Mandiri Abadi is a community hatchery unit that focuses on catfish production at the grow-out stage. The rearing process is carried out for three months with the harvest of catfish weighing 1 kg per 6 fish. Currently, catfish distribution is mostly in the South Sumatra area, such as restaurants and catfish pecel sellers. Because the distance is up to two hours between the UPR location in Kenten and the sales area in Indralaya, post-harvest handling using cold chains is the right solution to maintain fish quality.
Method: In this service activity, the team provided counseling to UPR Mandiri Abadi members regarding post-harvest fish handling techniques using cold chains. Members actively participated by asking various questions regarding good cold chain procedures for fish shipments.
Practical Applications: This service activity also includes training and outreach materials which are designed to be easily understood and applied by catfish farmers, especially in terms of shipping fish using a cold chain system.
Conclusion: Through this outreach, UPR Mandiri Abadi can maintain the quality of fresher catfish so that it can attract more consumers and increase fish sales
Video Profile As a Promotional Media in The Semesta Store Malang City
Full text linkPurpose: Profile videos as promotional media can be utilized across multiple platforms, including social media, websites, portfolios, YouTube, presentations, marketing initiatives, events, and webinars. This promotional material is crucial for enhancing sales and motivating people to make purchases. When utilized effectively, promotional media can enhance a company's exposure and appeal, positively influencing sales.
Method: The process consists of three stages: pre-production, which involves conducting a SWOT analysis, brainstorming concepts, and creating storyboards. The production step involves video editing, followed by the post-production stage, which entails releasing the video on social media.
Practical Applications: The anticipated outcomes of producing a profile video include a substantial enhancement in brand awareness, the engagement of the target audience, and the cultivation of stronger customer relationships through the effective communication of the company's vision, mission, and values, thereby fostering conversions and increased loyalty in the future.
Conclusion: This profile video functions to promote the shop through publications on social media such as websites, Facebook, Instagram and YouTube. Choosing a strategy for using profile videos can function as promotional media on various online platforms in the current digital era, in order to increase company visibility and have a positive impact on company sales and revenues
Revitalization of the Walet Park in Sukun Village, Malang as a TOGA Tourist Attraction
Full text linkPurpose: This community service project aims to revitalize Walet Park by improving its cleanliness and using it for planting TOGA (Family Medicinal Plants), addressing cleanliness issues and vacant land in the park.Method: The project involved cleaning the park and planting TOGA in selected areas, with volunteers participating in both activities to enhance the park’s ecological value.Practical Applications: The revitalization transformed Walet Park into a domestic tourist attraction, promoting local tourism and educating the community about the benefits of medicinal plants.Conclusion: Walet Park's transformation into a tourist site highlights the impact of community projects in improving public spaces and addressing local environmental concerns