E-Jurnal Universitas Bhayangkara Jakarta Raya
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Sengketa Merek POSKOTA: Studi Kasus Putusan Mahkamah Agung Nomor 39/Pdt.Sus-Merek/2022/PN.Niaga Jkt.Pst
Full text linkKasus pelanggaran merek antara POSKOTA milik PT. Media Antarkota Jaya dan POSKOTAKO milik PT. Media Suara Millenial tercantum dalam Putusan Mahkamah Agung Nomor 39/Pdt.Sus-Merek/2022/PN Niaga Jkt.Pst. Dalam perkara ini, PT. Media Antarkota Jaya sebagai pemilik merek POSKOTA yang merasa dirugikan mengajukan gugatan pembatalan terhadap merek POSKOTACO milik PT. Media Suara Millenial. Pokok perkara dalam kasus ini adalah adanya melanggar terhadap merek dagang dianggap serupa. Majelis Hakim menerima gugatan penggugat sepenuhnya dan memerintahkan tergugat untuk menghapus atau membatalkan pendaftaran merek POSKOTACO. Rumusan masalah dalam penelitian ini berfokus pada penerapan asas kebenaran dan itikad baik dalam putusan Mahkamah Agung tersebut, serta pertimbangan hukum apa yang menjadi dasar Mahkamah Agung dalam menyikapi gugatan. Penelitian ini mengacu pada teori asas kebenaran dan itikad baik, serta menggunakan pendekatan kasus dengan metode yuridis normatif, yakni dengan menelaah ketentuan hukum merek dan mengaitkannya pada Putusan Mahkamah Agung Nomor 39/Pdt.Sus-Merek/2022/PN.Niaga Jkt.Pst tentang Sengketa Merek POSKOTA. Hasil penelitian ini menunjukkan bahwa PT Media Antarkota telah lebih dahulu mendaftarkan merek tersebut dan telah mengajukan ke kementerian dengan prinsip First to File. Prinsip First to File adalah prinsip dalam sistem pendaftaran merek di Indonesia yang menetapkan bahwa pemilik merek dagang yang telah terdaftar pada kementerian dengan cara resmi mendapat hak atas perlindungan hukum tersebut. Namun, jika bukti ditemukan bahwa proses pendaftaran tidak beritikad baik dan melanggar peraturan perundang-undangan, prinsip ini dapat dikesampingkan. Prinsip ini berfungsi untuk memberikan perlindungan hukum dan hak resmi atas merek yang telah didaftarkan terlebih dahulu oleh pemiliknya. Dengan begitu, hak kepemilikan menjadi lebih jelas dan konflik dalam perlindungan merek dapat diminimalisir. Metode prinsip ini diawali dengan pengajuan permohonan pendaftaran merek, pemeriksaan formal dan substantif oleh DJKI, serta masa pengumuman. Jika terdapat keberatan dari pihak ketiga yang merasa dirugikan karena pelanggaran sesama merek oleh pihak lain, maka berhak untuk mengajukan permohonan pembatalan merek sesuai dengan ketentuan yang diatur dalam Pasal 20 dan 21 Undang-Undang Nomor 20 Tahun 2016 tentang Merek dan Indikasi Geografis
Media Political Communication: Textual Analysis Of News Coverage On The Development Of Mining Areas In Raja Ampat (Coverage On Tempo Online And Media Indonesia)
Full text linkABSTRACT
In his book "Mass Communication Theory", Denis McQuail explains that the emergence of internet technology has brought the spectrum of mass media into a new force of communication, influencing social integration, disintegration, and public enlightenment through information disseminated by mass media. Mass media cannot be separated from its role as a medium for advertising, entertainment, and as a tool for economic and political propaganda to influence public opinion on various issues.
The issue of nickel mining activities in the Raja Ampat region in 2025, for example, was reported with different tones by Tempo and Media Indonesia. Tempo, known for its investigative journalism style and founded by liberal-minded figure Goenawan Mohamad, tends to portray the nickel mining issue with a negative sentiment. In contrast, Media Indonesia, owned by Surya Paloh and closely affiliated with the government, tends to frame the issue more positively. These differences in reporting perspectives align with the framework of media and society formation theory (Westley & MacLean, 1957, in McQuail, 2010), which highlights the key determinants of media coverage, such as institutional control, organizational motives, involvement of other social institutions, and the portrayal of reality shaped by each institution’s “media logic.
Keywords : Mass Media; Nickel Mining; Raja Ampat; Media Political Economy; Media and Society Formation Theor
Digitalisasi Kedai Kopi di Wilayah Rengasdengklok, Karawang: Pengaruh Pemasaran Digital dan Word of Mouth Terhadap Minat Beli Konsumen
No full textPurpose – This study aims to examine the influence of digital marketing, specifically social media marketing, and word of mouth (WOM) on consumer purchase intention in coffee shops located in the Rengasdengklok area, Karawang. The research seeks to identify which of these two factors exerts a stronger impact on consumer behavior in a semi-urban context.
Design/methodology/approach – The research adopts a quantitative, explanatory design using a structured questionnaire distributed to coffee shop consumers in Rengasdengklok. Data were collected from 140 respondents, exceeding the minimum sample size calculated based on five times the number of indicators used in the study. Multiple linear regression analysis was employed to test the relationships among variables.
Findings – The results reveal that both social media marketing and WOM have significant and positive effects on purchase intention. Social media marketing demonstrates a stronger influence, with a standardized coefficient (Beta) of 0.775, compared to WOM (Beta = 0.550). The overall model explains 60.4% of the variance in consumer purchase intention, highlighting the crucial role of digital engagement and peer recommendations in shaping consumer decisions.
Research limitations/implications – This study is limited to coffee shops in a specific semi-urban area and may not fully capture consumer behavior in larger urban centers or rural regions. Future research could explore other demographic segments, additional digital marketing channels, or longitudinal effects over time.
Practical implications – The findings provide actionable insights for coffee shop owners and marketers in Rengasdengklok, emphasizing the need to prioritize engaging and interactive social media strategies while simultaneously fostering positive WOM to enhance consumer purchase intentions and sustain competitive advantage.
Originality/value – This research contributes to the literature by addressing the gap in empirical studies focusing on the combined influence of social media marketing and WOM on purchase intention within the context of coffee shops in semi-urban areas of Indonesia. It offers both theoretical and practical value for businesses operating in emerging markets.Tujuan – Penelitian ini bertujuan untuk menguji pengaruh pemasaran digital, khususnya pemasaran media sosial, dan word of mouth (WOM) terhadap niat pembelian konsumen di kedai kopi yang terletak di wilayah Rengasdengklok, Karawang. Penelitian ini bertujuan untuk mengidentifikasi faktor mana yang memberikan dampak lebih besar terhadap perilaku konsumen dalam konteks semi-perkotaan.
Desain/metodologi/pendekatan – Penelitian ini mengadopsi desain kuantitatif eksploratori menggunakan kuesioner terstruktur yang dibagikan kepada konsumen kedai kopi di Rengasdengklok. Data dikumpulkan dari 140 responden, yang melebihi ukuran sampel minimum yang dihitung berdasarkan lima kali jumlah indikator yang digunakan dalam penelitian ini. Analisis regresi linier berganda digunakan untuk menguji hubungan antar variabel.
Temuan – Hasil penelitian menunjukkan bahwa baik pemasaran media sosial maupun WOM memiliki pengaruh signifikan dan positif terhadap niat pembelian. Pemasaran media sosial menunjukkan pengaruh yang lebih kuat, dengan koefisien standar (Beta) sebesar 0,775, dibandingkan dengan WOM (Beta = 0,550). Model keseluruhan menjelaskan 60,4% variansi niat pembelian konsumen, menyoroti peran penting keterlibatan digital dan rekomendasi dari teman sebaya dalam membentuk keputusan konsumen.
Batasan/implikasi penelitian – Penelitian ini terbatas pada kedai kopi di wilayah semi-perkotaan tertentu dan mungkin tidak sepenuhnya mencerminkan perilaku konsumen di pusat kota besar atau daerah pedesaan. Penelitian mendatang dapat mengeksplorasi segmen demografis lainnya, saluran pemasaran digital tambahan, atau efek longitudinal seiring waktu.
Implikasi praktis – Temuan penelitian ini memberikan wawasan yang dapat diterapkan bagi pemilik dan pemasar kedai kopi di Rengasdengklok, menekankan perlunya memprioritaskan strategi pemasaran media sosial yang menarik dan interaktif, sambil secara bersamaan mendorong WOM positif untuk meningkatkan niat pembelian konsumen dan mempertahankan keunggulan kompetitif.
Orisinalitas/nilai – Penelitian ini memberikan kontribusi pada literatur dengan mengatasi kesenjangan dalam studi empiris yang fokus pada pengaruh gabungan antara pemasaran media sosial dan WOM terhadap niat pembelian dalam konteks kedai kopi di wilayah semi-perkotaan Indonesia. Penelitian ini menawarkan nilai teoritis dan praktis bagi bisnis yang beroperasi di pasar negara berkembang
Analisis Motivasi, Kepercayaan, dan Risiko dalam Keputusan Nasabah dalam Mengajukan Pinjaman Pegawai Negeri Sipil melalui Mobile Banking di Bank Pembangunan Daerah Cabang Tebo Kabupaten Jambi Tahun 2024
No full textThis study was conducted to determine the analysis of motivation, trust, and risk in customer decisions when applying for civil servant loans through mobile banking at the Jambi Regional Development Bank, Tebo Branch, in 2024. The purpose of this study was to examine and analyze the motivation, trust, and risk in customer decisions when applying for civil servant loans through mobile banking at the Jambi Regional Development Bank, Tebo Branch, in 2024. This research uses a quantitative research method with data collection using a questionnaire conducted from April to June with a population of 218 respondents and a sample of 218 respondents calculated using non-probability sampling techniques with the saturated sample method. The data analysis techniques used include validity testing, reliability testing, descriptive analysis, correlation analysis, multiple linear regression analysis, classical assumption testing, t-test, F-test, and determination coefficient (R²) testing. The results of this study indicate that the variables of motivation, trust, and risk partially and simultaneously have a positive and significant effect on customer decisions in applying for civil servant loans through mobile banking at the Jambi Regional Development Bank, Tebo Branch, in 2024. The R² value is 0.521, meaning that all independent variables can influence the dependent variable by 52.1%, while the remaining 47.9% is influenced by other factors not tested in this study.Penelitian ini dilakukan untuk mengetahui analisis motivasi, kepercayaan dan risiko terhadap Keputusan nasabah dalam pengajuan pinjaman pns melalui mobile banking bank pembangunan daerah jambi cabang kabupaten tebo tahun 2024. Tujuan penelitian ini dilakukan untuk mengkaji dan menganalisis motivasi, kepercayaan dan risiko terhadap Keputusan nasabah dalam pengajuan pinjaman pns melalui mobile banking bank pembangunan daerah jambi cabang kabupaten tebo tahun 2024. Penelitian ini menggunakan metode penelitian kuantitatif dengan pengambilan data menggunakan kuesioner yang dilakukan pada bulan April sampai Juni dengan jumlah populasi 218 responden dan sampel yang didapatkan sebanyak 218 responden yang dihitung menggunakan teknik non-probability sampling dengan metode Sampel jenuh. Teknik analisis data yang digunakan yaitu uji validitas, uji reabilitas, analisis deskriptif, analisis korelasi, analisis linier berganda, uji asumsi klasik, uji t, uji f dan uji determinasi (R2). Hasil penelitian ini menunjukkan bahwa variabel motivasi, kepercayaan dan risiko secara parsial dan simultan berpengaruh positif dan signifikan terhadap Keputusan nasabah dalam pengajuan pinjaman pns melalui mobile banking bank pembangunan daerah jambi cabang kabupaten tebo tahun 2024. Nilai R2 adalah 0,521 yang berarti semua variabel independen dapat mempengaruhi variabel dependen sebesar 52,1% sedangkan sisanya 47,9% dipengaruhi oleh faktor lainnya yang tidak diuji dalam penelitian ini
Pengaruh Lingkungan Kerja dan Komunikasi terhadap Kepuasan Kerja Karyawan dengan Motivasi Kerja sebagai Variabel Intervening
No full textThis study examines whether the work environment and communication improve employee job satisfaction, and whether work motivation mediates these relationships. A quantitative design was employed at PT X using saturated sampling of all employees (n = 110). Data were collected via questionnaires and analyzed with PLS-SEM (SmartPLS 4.0.9.9). Measurement results show adequate reliability and validity; the structural model explains a moderate share of variance in job satisfaction (R² = 0.628) and a strong share for work motivation (R² = 0.718). Hypothesis tests indicate positive, significant direct effects of the work environment on job satisfaction (β = 0.304; p = 0.002) and on work motivation (β = 0.410; p < 0.001), as well as of communication on job satisfaction (β = 0.280; p = 0.004) and on work motivation (β = 0.498; p < 0.001). Work motivation also exerts a positive, significant effect on job satisfaction (β = 0.277; p = 0.028). Mediation tests show that work motivation does not mediate the effect of the work environment on job satisfaction (p = 0.066), but does mediate the effect of communication on job satisfaction (indirect β = 0.138; p = 0.045). Overall, the findings underscore the importance of strengthening workplace conditions and communication channels, while leveraging motivation pathways specifically for communication-driven improvements in satisfaction.Penelitian ini menguji apakah lingkungan kerja dan komunikasi dapat meningkatkan kepuasan kerja karyawan, serta apakah motivasi kerja memediasi hubungan ini. Desain kuantitatif diterapkan di PT X dengan menggunakan sampling jenuh terhadap semua karyawan (n = 110). Data dikumpulkan melalui kuesioner dan dianalisis dengan PLS-SEM (SmartPLS 4.0.9.9). Hasil pengukuran menunjukkan reliabilitas dan validitas yang memadai; model struktural menjelaskan bagian varians yang moderat pada kepuasan kerja (R² = 0,628) dan bagian yang kuat pada motivasi kerja (R² = 0,718). Uji hipotesis menunjukkan pengaruh langsung yang positif dan signifikan dari lingkungan kerja terhadap kepuasan kerja (β = 0,304; p = 0,002) dan terhadap motivasi kerja (β = 0,410; p < 0,001), serta dari komunikasi terhadap kepuasan kerja (β = 0,280; p = 0,004) dan terhadap motivasi kerja (β = 0,498; p < 0,001). Motivasi kerja juga memiliki pengaruh positif dan signifikan terhadap kepuasan kerja (β = 0,277; p = 0,028). Uji mediasi menunjukkan bahwa motivasi kerja tidak memediasi pengaruh lingkungan kerja terhadap kepuasan kerja (p = 0,066), tetapi memediasi pengaruh komunikasi terhadap kepuasan kerja (indirect β = 0,138; p = 0,045). Secara keseluruhan, temuan ini menekankan pentingnya memperkuat kondisi tempat kerja dan saluran komunikasi, sambil memanfaatkan jalur motivasi secara spesifik untuk perbaikan kepuasan yang didorong oleh komunikasi
Legal Socialization Strategy in Expanding Understanding of Postnuptial Agreements for Indonesian Citizens in Taiwan
Full text linkThis study discusses legal socialization strategies in expanding the understanding of postnuptial agreements for Indonesian Citizens (WNI) in Taiwan. A postnuptial agreement is an important legal instrument to regulate the rights and obligations of husband and wife, especially in terms of property management, both during the marriage period and in the event of divorce. However, understanding of the existence and benefits of this agreement is still low among the Indonesian diaspora. This study uses a sociological juridical method with a qualitative approach, which not only examines the normative aspects of marriage law, but also explores the social realities that affect the effectiveness of the dissemination of legal information abroad. The results of the study show that the lack of socialization, limited access to information, and differences in legal and cultural contexts are the main obstacles in the dissemination of legal understanding. Therefore, an integrated legal socialization strategy such as online seminars, integrated counseling, social media, and the provision of Indonesian legal materials in accordance with the local context is urgently needed. With this strategy, it is hoped that Indonesian citizens in Taiwan can better understand their rights under marriage law and be encouraged to make post-marriage agreements consciously and legally. This research emphasizes the importance of collaboration between governments, foreign representatives, legal practitioners, and diaspora communities in creating inclusive and sustainable legal literacy
Mediation As a Non- Litigation Effort in Settlement Dispute Land in Indonesia
Full text linkLand is something the needs required by each Indonesian citizens. Land is the basic capital development. in life socialize in general hang his life on the benefit land and have relationship that is eternal with the state and the people. Therefore That law agrarianism in Indonesia in general general has arranged in Constitution Number 5 of 1960 concerning Basic Rules of Procedure Agrarian Law (UUPA), which is implementation (formel gesetz) Article 33 paragraph 3 of the 1945 Constitution which states that " Earth and water and wealth nature contained inside it controlled by the state and used as much as possible For prosperity of the people”. As action carry on from the related Article 33 paragraph (3) of the 1945 Constitution of the Republic of Indonesia with earth or land. then be taken out Constitution Number 5 of 1960 concerning Basic Rules Agrarian (hereinafter abbreviated as UUPA). Scientific articles This Use study law normative or study law literature that is research conducted with method research material library or secondary data. and types research on writing This is study juridical normative. namely reviewed with approach legislation It means something problem will seen from aspect the law with examine regulation legislation. Research results show that the law in Indonesia is still need to be completed For form arrangement about Mediation As a Non- Litigation Effort in Settlement Dispute Land in Indonesi
The Validity of Authentic Deeds for Mortgage Loan Agreements in Banks When the Signing of the Contract Is Not Conducted Before a Notary/Ppat
Full text linkThe Mortgage Loan Agreement (Kredit Pemilikan Rumah/KPR) in Indonesia is one of the central components in banking financing activities, which carries substantial economic and commercial value. Within the KPR process, the use of an authentic deed is indispensable. The validity of an authentic KPR deed signed without the presence of a Notary/PPAT constitutes a violation of the professional code of ethics and an unlawful act.
This journal research employs a normative legal research method, which positions law as a structure and system of norms, using primary legal materials such as statutes and regulations, secondary materials such as books and journals, and tertiary materials including manuals and explanatory documents related to the primary and secondary sources.
The findings show that a KPR deed signed without the Notary’s presence loses its authentic character and is downgraded to a private deed, thereby losing its perfect evidentiary value (volledig bewijs). This condition weakens the legal position of the bank as creditor in collection and collateral execution, increases the risk of disputes with debtors, and reduces legal certainty for all related parties.
A Notary/PPAT who fails to ensure compliance with formal procedures may be held civilly liable based on Articles 1365 and 1366 of the Indonesian Civil Code and may also face ethical sanctions from the Notary Honorary Council (DKN) and the Notary Honorary Assembly (MKN). Professionalism of the Notary/PPAT in performing their duties is crucial to maintaining the legal legitimacy of KPR deeds and protecting the interests of both creditors and debtors
Sistem Pakar Berbasis Whatsapp Bot Dengan Metode Forward Chaining Untuk Diagnosis Dini Gangguan Mental Pada Perkembangan Anak
Full text linkMental disorders in children can hinder their development if not detected early. Limited public awareness and a shortage of professionals often lead to undiagnosed cases. This study developed an expert system based on a WhatsApp Bot using the Forward Chaining method to support early diagnosis of children\u27s mental disorders. Built with Node.js and MySQL, the system can identify seven types of disorders: ADHD, anxiety, depression, autism, OCD, eating disorders, and PTSD. Black box testing showed the system functions well and provides accurate results. It is expected to assist parents and educators in early detection and awareness of mental health issues in children
Pemberdayaan Ekonomi Kreatif Berbasis Potensi Lokal Menuju Desa Mandiri
Full text linkThe Community Service Program (CSP) is a form of community service aimed at empowering local potential in a sustainable manner. The CSP activities conducted by Group 15 of the Bhayangkara University of Greater Jakarta in Margahayu Village, RW 012,RT 03, East Bekasi, focused on enhancing the capacity of micro, small, and medium enterprises (MSMEs) through business digitalization support. The main challenges faced by the community partners include low utilization of digital technology in business promotion and record-keeping, as well as limited educational and expressive spaces for children. The approach used includessocialization and direct mentoring, such as creating Google Maps accounts and online stores (e-commerce). Beyond the main program, the CSP team also supported religious activities for children organized by local institutions as a form of social participation and character development. The results of the activities show that MSME players are beginning to understand the importance of digital existence and are showing interest in continuing to develop their businesses online. Meanwhile, student involvement in children\u27s social activities has had a positive impact on social cohesion and the strengthening of religious values in the surrounding environment. This program has made a real contribution to building a community that is economically independent and socially and spiritually strong. Therefore, it can be concluded that this KKN program has successfully increased the community\u27s economic independence and strengthened social cohesion in RW 012 RT 03