E-Jurnal Universitas Bhayangkara Jakarta Raya
Not a member yet
2536 research outputs found
Sort by
Analisis Pengendalian Kualitas Pada Packaging Produk Botol Kaca Menggunakan Metode Dmaic di PT KKCCII
PT Kkccii merupakan perusahaan manufaktur yang memproduksi berbagai macam botol kaca/Glass yang dipasarkan baik di dalam negeri maupun luar negeri yang harus memastikan bahwa kualitas packaging produk baik. Packaging produk botol kaca memiliki jenis kerusakan terbesar yaitu pada jenis cover sobek. Oleh karena itu untuk mengatasi permasalahan tersebut maka dilakukan penelitian untuk meminimalisir jumlah defect pada packaging botol kaca dengan menggunakan metode DMAIC untuk meningkatkan proses bisnis yang telah ada agar mencapai hasil perbaikan yang efektif, metodologi DMAIC dipilih karena memungkinkan perbaikan dilakukan secara berkelanjutan dan terkendali, setelah menghitung dan membandingkan data kegagalan periode Januari 2023 sampai dengan Desember 2023 dengan data perbandingan asumsi perbaikan seluruh periode Januari 2024 sampai dengan Desember 2024 Nilai DPMO sebelum perbaikan adalah 547,30 nilai sigma sebelum perbaikan sebesar 4,07, dan tingkat kecacatan sebesar 20%, serta nilai DPMO setelah perbaikan sebesar 227.43 dan nilai sigma sebesar 5.04. Berdasarkan penelitian, penyebab dominan defect packaging botol kaca meliputi faktor mesin, metode, dan lingkungan. Faktor mesin mencakup temperature yang tidak stabil dan mesin palletizer yang kurang optimal. Faktor metode melibatkan alat handling yang kurang baik dan penempatan yang tidak sesuai saat pengangkutan. Faktor lingkungan disebabkan area gudang yang sempit. Usulan perbaikan termasuk SOP temperature, bumper alat handling, dan standar penumpukan.
Usulan Strategi Pemasaran dalam Upaya Meningkatkan Penjualan Pada CV. Addesia Truss
CV. Addesia Truss, merupakan distributor baja ringan yang berdiri sejak tahun 2009. Permasalahan yang dihadapi oleh CV. Addesia Truss adalah penurunan penjualan akibat sistem pemasaran dan penjualan yang hanya mengandalkan media sosial WhatsApp dan komunikasi lisan. Kendala ini menyebabkan terbatasnya informasi yang diterima oleh pembeli mengenai harga dan produk yang dijual. Tujuan penelitian ini adalah untuk mengidentifikasi kekuatan, kelemahan, peluang dan ancaman yang dihadapi perusahaan serta memberikan usulan strategi penjualan dan pemasaran. Metode penelitian yang digunakan adalah pendekatan Design Thinking yang dipadukan dengan analisis kekuatan (Strength) dan peluang (opportunity), tetapi pada saat yang sama minimalkan kerentanan dan (Threaths) (SWOT). Data dikumpulkan melalui kuesioner yang melibatkan 87 responden. Hasil penelitian menunjukkan bahwa CV. Addesia Truss memiliki kekuatan berupa produk berkualitas tinggi, harga yang kompetitif, dan layanan pelanggan yang baik, namun kelemahan pada sistem pemasaran yang masih konvensional yang hanya mengandalkan WhatsApp dan komunikasi lisan, serta keterbatasan akses informasi produk secara online. Peluang yang tersedia adalah potensi pasar yang luas dengan penggunaan teknologi digital dan peningkatan permintaan akan bahan bangunan yang berkualitas, namun perusahaan juga menghadapi ancaman dari persaingan dengan perusahaan lain yang sudah memiliki platform digital, serta resiko fluktuasi harga bahan baku seperti kenaikan harga baja dan matrial kontruksi lainnya. Usulan strategi untuk meningkatkan penjualan pada CV. Addesia Truss meliputi S-O (menekan kualitas produk baja ringan yang berkualitas untuk menarik pelanggan dan memaksimalkan potensi perusahaan), W-O (Meningkatkan pemasaran online untuk memperluas jangkauan pasar dan memanfaatkan peluan digital untuk mengurangi ketergantungan pada pasar lokal), S-T (memberikan penawaran harga terbaik dan meningkatkan layanan), W-T ( pembuatan sistem pemasaran online berbasis website). Pada strategi W-T ini, prototipe website telah dibuat sebagai solusi untuk mengatasi kelemahan dalam sistem pemasaran konvensional dan menghadapi ancaman dari persaingan dengan perusahaan yang telah memiliki platform digital
Analisis Dampak Pengamanan Manajemen File Mahasiswa Fakultas Ilmu Komputer Di Universitas Bhayangkara Jakarta Raya
This study was conducted to measure the level of compliance with file security policies among students of Bhayangkara University, Greater Jakarta. This study focused on the system and student data protection. The author investigated the factors that influence students\u27 privacy policies. The author conducted research to determine the value of compliance with data security. The author conducted statistical data processing based on questionnaires filled out by students. The findings of this study provide an indication of the level of data security compliance among students in universities and the factors that influence it. The author tries to correlate compliance with factors that can affect the level of compliance in the implementation of data protection systems
Pertanggungjawaban Pidana dalam Kasus Perdagangan Orang Berkedok Program Magang Mahasiswa di Jerman: Kajian atas Modus Operandi dan Tantangan Hukum
The phenomenon of globalization has significantly increased human mobility, including the rise of student exchange programs and internships abroad. The alleged case of Trafficking in Persons in a student internship program in Germany raises concerns regarding exploitation in the form of a student internship program mode. This study aims to analyse whether this case meets the elements of TPPO based on Law No. 21 of 2007 concerning the Eradication of TPPO, as well as how the form of criminal liability for the perpetrators involved. This research uses a normative juridical method with a statutory and case approach. Data is obtained from literature study and legal analysis of related regulations. The results show that the elements of recruitment, fraud and exploitation in this case have the potential to fulfil the elements of TPPO as stipulated in Law No. 21 of 2007 concerning the Eradication of TPPO. The government is obliged to protect victims and tighten the regulation of overseas internship programs and conduct supervision related to internship programs carried out by students abroad
Kewenangan Penuntutan Kejaksaan Dalam Perkara Koneksitas: Implikasi Terhadap Kepastian Hukum Dan Perlindungan Hak Tersangka
Penelitian ini menganalisis kewenangan penuntutan Kejaksaan pada perkara koneksitas yang melibatkan tersangka sipil dan tersangka anggota militer, serta implikasinya terhadap kepastian hukum dan perlindungan hak tersangka. Dengan pendekatan yuridis normatif yang diperkaya analisis komparatif praktik, penelitian menelaah kandungan normatif KUHAP, UU Peradilan Militer, UU Kejaksaan, Perpres JAMPIDMIL, dan Pedoman Jaksa Agung No. 2 Tahun 2025 serta dokumen praktik penuntutan. Temuan utama menunjukkan: (1) adanya inkonsistensi pelimpahan berkas dan penerapan prinsip dominus litis; (2) disparitas pemidanaan antara pelaku sipil dan militer untuk peristiwa materiil serupa; (3) mekanisme koordinasi teknis antara Kejaksaan dan Oditurat Militer belum mampu menjamin kepastian prosedural dan perlindungan hak tersangka; (4) pedoman internal yang ada belum diikuti secara seragam di tingkat daerah. Rekomendasi kebijakan meliputi harmonisasi ketentuan normatif, pembakuan SOP pelimpahan berkas koneksitas, pembentukan Tim Tetap Koneksitas tingkat nasional dan daerah, serta mekanisme pengawasan akuntabilitas penuntutan untuk melindungi hak tersangka. Artikel ini menyumbang bukti empiris dokumener dan kerangka rekomendasi operasional bagi reformasi penuntutan koneksitas di Indonesi
Tiktok Made Me Buy It: Generation Z’s Consumer Behavior in the Social Media Era
The phenomenon of “TikTok Made Me Buy It” illustrates how social media shapes the consumption behavior of Generation Z through a combination of algorithmic design, emotional engagement, and emerging visual culture. Using a narrative descriptive approach, this article explores how TikTok’s interface, content flow, and social interactions influence young users’ tendencies toward spontaneous purchasing. The analysis reveals that consumption among Generation Z often arises from the need for social affirmation, identity expression, and the pressure to keep up with fast-moving digital trends. Personalized recommendations and influencer-driven storytelling create emotional resonance that makes users more susceptible to unreflective buying decisions. TikTok also constructs an aspirational lifestyle image that encourages imitation and frames consumption as a form of self-expression. This study highlights the importance of digital literacy and critical awareness to help young people navigate digital consumer culture more consciously and resist the persuasive mechanisms embedded within the platform
The Role of Social Media as a Psychological Strategy in Increasing Consumer Loyalty
Social media has become a key driver shaping consumer behavior in the digital era. The dynamics of interactions on these digital platforms increasingly influence customer loyalty, a valuable asset for any brand. Psychologically, mechanisms such as social proof, the need for affiliation, and positive reinforcement play a significant role in the loyalty-building process. Brands leverage visual content, storytelling, and community-based campaigns to create experiences that are not only informative but also emotional. Platforms like Instagram, TikTok, and X/Twitter enable brands to create spaces for intense and informal interactions. This study aims to examine the role and effectiveness of social media as a psychological strategy in building customer loyalty. The study highlights various social media tactics, such as promotions, discounts, and the use of influencers, that successfully capture consumer attention. Social media enables faster, more personal, and two-way interactions, opening up opportunities for companies to build emotional closeness that was previously difficult to achieve through traditional media. Consumers tend to be more loyal when they feel valued, listened to, and included in the communication process. Social media algorithms play a crucial role in amplifying this effect by displaying relevant content tailored to individual preferences, making the consumer experience more personalized. Leveraging influencers offers significant potential for increasing sales and brand loyalty, although effectiveness may vary across individuals. This study concludes that social media is influenced not only by product quality but also by a brand\u27s ability to create strong psychological connections through digital communication, offering significant opportunities to foster customer loyalty through various psychological mechanisms
The Role of Job Analysis in the Perspective of Psychological Security
Based on previous research, this study conducted an in-depth analysis of the effect of job descriptions on employee performance. Ten scientific articles obtained through Google Scholar and published between 2020 and 2025 were analyzed from a descriptive literature review. The results of the study show that job descriptions have a significant and positive effect on employee performance in various areas of the organization. Employees can improve their work effectiveness, work motivation, and responsibility, and understand their duties well when their job descriptions and responsibilities are clear. Based on the results of previous studies, this study conducted an in-depth analysis of the effect of job descriptions on employee performance. Ten scientific articles obtained through Google Scholar and published between 2020 and 2025 were analyzed from a descriptive literature review. The results of the study show that job descriptions have a significant and positive effect on employee performance in various areas of the organization. Employees can improve their work effectiveness, work motivation, and responsibility, and understand their duties well when their job descriptions and responsibilities are clear. Based on the results of previous studies, this study conducted an in-depth analysis of the effect of job. The results of the study show that job descriptions have a significant and positive effect on employee performance in various areas of the organization. Employees can improve their work effectiveness, work motivation and responsibility, and understand their duties well when their job description and responsibilities are clear. Job descriptions also have a significant influence on career growth, performance appraisals, and the formation of fair salary structure. However, other factors such as loyalty, organizational culture, and the work
The Influence of Brand Image as a Representation of Self- Identity on Sports Products
This research aims to understand how brand image functions as a representation of self-identity in sports products. In recent years, there has been a shift in the meaning of consumption among people, where sports products are no longer bought solely for their physical function, but rather as a symbol of lifestyle and self-expression associated with the brand. The research method used in this study is descriptive narrative, examining various relevant journals published between 2019 and 2025 thru Google Scholar. The study results indicate that brand image plays a significant role in shaping symbolic consumption, where consumers prefer products that align with their self- concept. Additionally, in the digital age, brand image has also become a performative experience that strengthens one\u27s digital identity. This research also confirms that brand image is not just a marketing tool but also a means of social communication that connects with individuals, communities, and lifestyles
Perbandingan Praktik Lelang Eksekusi Dalam Perspektif Kenotariatan Antara Indonesia Dan Amerika Serikat
Penelitian ini membahas praktik lelang eksekusi sebagai salah satu mekanisme penyelesaian utang dan eksekusi hak jaminan di Indonesia dan Amerika Serikat, dengan fokus pada peran kenotariatan (notariat) atau profesi sejenis dan aspek perlindungan hukum bagi pihak‑terlibat. Penelitian menggunakan metode yuridis normatif dan perbandingan (comparative law). Hasil menunjukkan terdapat kesamaan prinsip dasar (lelang publik, transparansi, pemberitahuan), namun terdapat perbedaan signifikan dalam hal regulasi, prosedur, pengawasan notaris atau pejabat lelang, serta perlindungan hukum bagi pemenang lelang dan debitur. Tulisan mengemukakan rekomendasi agar sistem Indonesia lebih meningkatkan kepastian hukum dan profesionalisme notaris/lelang berdasarkan praktik AS