HAL - Audencia Group
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From CliFi to fiction for change : the contribution of fiction and design to mediaand communication research on digital sobriety
No full textInternational audienceIn the context of the current clash of the transition’s narratives in the field of digital technologies, how to mobilize fiction and design to support research on digital sobriety? Drawing inspiration from innovation through withdrawal, the paper presents a comparative analysis of two workshops on topics related to digital sobriety: music sharing without streaming, and the use of a smartphone without networks. These experiments have in common to rethink digital everyday life, relying on fiction and visual, creative and narrative methods. Cross-cutting questions focus on how to get students to develop a critical perspective on technologies, to project themselves into possible and desirable alternatives through « fiction for change »
Board diversity and corporate innovation: New evidence from the Canadian context
No full textInternational audienc
A construal level theory approach to privacy protection: The conjoint impact of benefits and risks of information disclosure
No full textInternational audienceTo stand out from the competition, companies collect massive amounts of personal information, which they use to create memorable and personalized customer experiences. At the same time, they face increasing regulatory pressures to inform these customers of the way their personal data are collected and used. To reach acceptable levels of transparency in marketplace interactions, companies thus now need to communicate both the benefits and the risks associated with the disclosure of personal information. An explicit mention of these risks, however, may exert a negative impact on the amount of personal information that consumers agree to disclose. Using a construal-level theoretical lens, this research explores how companies can address this transparency trade-off and tests communication strategies they can use to overcome it. Findings show that companies’ framings of the benefits and risks of sharing information affect disclosures, leading consumers to share more personal data thantheir privacy preferences would suggest. Three experiments confirm that when consumers are exposed to concrete (vs. abstract) privacy risks, they perceive personal questions as more sensitive (Study 1) and are less likely to reveal personal information (Study 2). However, when exposed to privacy protection statements (rather than privacy risks per se), consumers reveal more information if those statements are concrete (Study 3). The studies also reveal an interaction effect between the benefits and risks of sharing information, such that the abstraction level of risks influences information disclosure only if the benefits of disclosure are concrete. Consumers’ feelings of vulnerability also act as a mediating variable, in support of the relevance of construal level theory for explaining information disclosure processes
Pictures of a crisis. Destination marketing organizations’ Instagram communication before and during a global health crisis
No full textInternational audienceThe COVID-19 pandemic enhanced social media communications at a time individuals were unable to leave their homes due to the lockdown measures. A lack of research has been identified on how destination marketing organizations use social mediaduring global health crises. Addressing this gap, the present research uses a mixedmethod approach to examine the use of Instagram by Milan and Paris’ Destination Marketing Organizations before and during COVID-19 and user engagement with it. Via a quantitative content analysis, Study 1 reveals communication differences between destinations and a change in promotion focus during the pandemic. Both DMOs focus on posts portraying “Culture, History and Art”, which signifies stability and eternity as opposed to uncertain times. Using a thematic analysis, Study 2 reveals that both organizations promoted pro-social behavior also by employing influencers. Overall, research results document tourism organizations' pro-social use of social media during a global health crisis
Hotels’ environmentally-framed eWOM. The moderating role of environmental culture
No full textInternational audienceConsumers are increasingly concerned about sustainable development. This study investigates the impact of environmentally-framed reviews on review rating scores considering the moderation of the reviewer's country's environmental performance. We use ordered logistic and linear regression analysis on a dataset of 45k TripAdvisor reviews of green hotels posted by reviewers from 150 countries. The findings reveal that environmentally-framed reviews are associated with higher rating scores, and the reviewer's country's environmental performance positively moderates this impact. This indicates that the environmental ranking of the reviewer's country of origin influences environmentally-framed eWOM about green and non-green services
Customer experience with standard and premium Peer-To-Peer offerings: a mixed-method combining text analytics and qualitative analysis
No full textInternational audienceAlthough the sharing economy is growing, there is limited research on customer experience (CE) with peer-to-peer (P2P) offerings, particularly on standard versus premium P2Ps. This study explored CE with standard versus premium P2P offerings adopting an innovative mixed-method approach combining text analytics and thematic analysis. The study relies on a sample of 14.680 reviews of 468 listings on Airbnb.Findings reveal that premium P2P customers are more involved and likely to leave positive and longer reviews. CE with standard P2P offerings focuses on the utilitarian aspects of the physical internal and external environment and human interaction, which, in the premium P2P context, foster aesthetic, symbolic, and emotional experiences. Overall, CE with premium P2P is rich in symbolism, aesthetically pleasing, emotionally charged, and is likely to lead to customer delight. The study makes a methodological contribution by combining qualitative research and text analytics in the study of customer experience
Le recours aux chabots médicaux, quels impacts sur la confiance et la satisfaction des utilisateurs : le cas applicatif du COVID 19
No full textThème du colloque : « L’inclusion et la désinstitutionalisation : nouveaux paradigmes ou injonctionspour innover dans le champ de la santé ? »International audienc
RSE et banques en ligne : le cas du marché sud-coréen
No full textInternational audienceThe growing interest in corporate social responsibility (CSR) issues is not only for the traditional banks but also for the online banks. The latter, taking advantage of the Covid context that fosters digital transformation, has undergone remarkable development in recent years. Different from previous studies, our study focuses on online banks and examines how the integration of economic, philanthropic, ethical, and environmental concerns into banking activities affects their business development. Our results highlight the important role played by socially responsible activities in building customer loyalty through the bank's reputation and customer trust
A big data analysis of COVID-19 impacts on Airbnbs’ bookings behavior applying construal level and signaling theories
No full textInternational audienceThis study investigates the impact of the COVID-19 pandemic on consumer booking behavior in the peer-to-peer accommodation sector. This study used a dataset composed of 2041,966 raws containing 69,727 properties located in all 21 Italian regions in the pre- and post-COVID-191. Results show that after the COVID-19 pandemic, consumers preferred P2P accommodations with price premiums and located in rural (versus urban) areas. Although the findings reveal a preference for entire apartments over shared accommodation (i.e., room, apartment), this preference did not change significantly after COVID-19 lockdowns. The contribution of this study lies in combining psychological distance theory and signaling theory to assess P2P performance in the pre- and post-COVID-19 periods
