Repository Universitas Katolik Darma Cendika
Not a member yet
1705 research outputs found
Sort by
PENGARUH EXPERIENTIAL MARKETING, SERVICE QUALITY, DAN BRAND IMAGE TERHADAP KEPUASAN KONSUMEN CINEMA XXI PAKUWON MALL SURABAYA
Get PDFCinemas that are included in the retail industry are one of the choices of entertainment facilities for the public. At first there was only one cinema company in Indonesia, namely Cinema XXI which had been established since 1987. Along
with the increasing public demand, other companies began to appear because the Indonesian film industry was also growing. Cinema XXI, which is the pioneer and trade mark of cinema in Indonesia, needs to focus on experiential marketing, service quality and brand image to be able to survive in the competition. This research is a quantitative research by distributing questionnaires and using purposive sampling methods. The research sample was consumers who had
watched at Cinema XXI Pakuwon Mall Surabaya. The research data was processed using SPSS 25. The results of the data analysis showed that all statement items of each variable were declared valid with a table r > r count of 0.2272 and a Sig. < 0.05, all items were declared reliable with Cronbach's Alpha value of 0.5 – 0.7. The results of the normality test with the Kolmogorov – Smirnov method showed
that the data were normally distributed. The results of the Multicholinearity Test showed that there were no symptoms of multicholinearity in the study with a tolerance value of > 0.10 and a VIF of 0.05. The result of the multiple linear regression equation in this study is Y = 10.949 + 0.231.X1 + 0.773.X2 + 0.765.X3, the magnitude of the influence of experiential marketing, service quality, and brand image on consumer satisfaction based on the Adjusted Rsquare value is 70.5%. The results of the t test showed that all variables in this study had an effect on consumer satisfaction with a Sig value of < 0.05
Formulasi Nutrasetikal Permen Jeli dari Lempuyang Gajah (Zingiber Zerumbet L.) untuk Menambah Nafsu Makan Anak
Get PDFThe problem of eating disorders in children can cause health problems, so a strategy is needed for feeding
children, one of which is herbal lempuyang. Gummy candy is a soft, jeli-like confectionery product that has an attractive color, smell, taste, and shape and is easy to chew. The purpose of this study was to make a nutraceutical formulation of gummy candy from lempuyang gajah and find out its benefits in increasing children's appetite. This research is experimental, with pre- and post-test designs. Lempuyang Gajah gummy candy is made with three formulations: 25 gram, 20 gram, and 15 gram. The three formulations were tested on respondents aged 6–10 years in each gramoup of 10 children for 1 week. The selection of respondents was based on the inclusion and exclusion criteria. Measuring the increase in appetite is proven by measuring the increase in weight of the child after treatment. According to the results of this study, the three formulations have a yellowish color, smell like candy, a sweet taste, and are solid and chewy. Giving lempuyang gajah gummy candy at levels of 25, 20, and 15 gramams is proven to increase body weight, but only at levels of 25 gramams does it give statistically significant results with a p-value of 0,000. Improvements in children's appetite were measured by interviews with the parents of respondents about their children's eating habits. The result was an increase in children's appetite in the gramoup with 25 gramams of lempuyang, with a significant value of 0,016
Stock market reaction to government policy on determining coal selling price
Get PDFThe objectives of this study are to analyze the market response by: (a) examining the consequences of the domestic market obligation (DMO) on coal prices policy on the difference in abnormal return (AR) prior to and after the announcement; (b) determine the effect of DMO policy announcements on coal prices on trading volume activity (TVA). This research examined daily stock returns on the shares of 19 coal companies listed on the Stock Exchange in 2018, ten days before and after the DMO announcement (February 23 to March 23, 2018). Statistical analysis was used to calculate the average abnormal return (AAR) and trading volume activity (TVA). The results showed that the announcement of domestic market obligation (DMO) received
a negative response from the market. This study also found that the abnormal return was negative eight days before the DMO announcement. This study also finds the cause of overreaction in the short term, namely a significant price reversal process immediately after the announcement of the
DMO. The paired sample t-test found an insignificant difference in abnormal returns after or before the announcement of the DMO on coal prices policy on companies listed on the IDX for the 2018 period. While testing the TVA, a significant difference was found before and after the
announcement of the coal DMO selling price policy
Building public satisfaction with marketing communication strategy and service quality
Get PDFMarketing starts from communicating information related to products and services to the right consumers. Marketing communication is a combination of two studies, namely communication, and marketing. Excellent service quality (ESQ) is an important relationship marketing activity influencing customer satisfaction. In the public sector, there are increasing public demands on the quality of services provided, especially in urban areas that are very easily accessible with the development of information technology and the increasing level of public education. This study aims to provide insight into the importance of marketing communication strategies and ESQ in the public sector to public satisfaction by taking the object of research of the Department of Communication and Information Technology (IT) of Madiun City. The study used a quantitative approach and questionnaires as a data collection tool. The research sample of 304 people represented three sub-districts included in the Madiun City area. The data analysis techniques used are simple linear regression & multiple linear regression analysis. The test results of this study show that the dimensions of ESQ consisting of tangible, reliability, responsiveness, assurance, & empathy, both simultaneously and partially have a positive and significant impact on the satisfaction of the community who use the services of the Department of Communication & IT in Madiun City. The results of this study show the importance of marketing communication strategies and assessment of excellent service quality as an effort by the public sector to increase public satisfaction. Marketing communication strategies can also support government efforts in building regional branding
Peran Fakultas Hukum dalam Penyiapan Kesiapsiagaan Nasional Menanggulangi Terorisme di Era Revolusi Industri 4.0
Get PDFThe use of information technology for the crime of terrorism is marked by a revolution in the modus operandi of crimes, starting from conventional to modern technological methods. Even though so far Indonesia has handled it fairly well, the crime of terrorism will continue to develop in other ways so
that a continuous development of the ways to handle the crime is also needed through the preparation of what is called ‘National Preparedness’. This research begins with the examination of the crime of terrorism through a legal (criminal) and information technology perspective of the institution of higher education in law (Faculty of Law) in a planned, integrated, systematic and sustainable manner. This
study aims to identify and understand the role of higher education institutions, especially the Faculty of
Law, in preparing Indonesia's National Preparedness to tackle terrorism crimes. Researchers use empirical juridical research by collecting primary data through in-depth interviews. The result is that higher education, especially the Faculty of Law, plays a role in supporting the preparation of National Preparedness through the implementation of legal higher education by integrating criminal law studies with the field of terrorism and the field of technology in implementing the Tridharma. Terrorism
studies from a legal (criminal law) and information technology perspective can serve as a reference for
the Government of Indonesia in preparing National Preparedness to tackle terrorism crimes
Faktor-Faktor Kontekstual Dan Implikasi Kesiapan Perubahan Organisasi
Get PDFPenelitian ini memfokuskan pada studi literature Manajemen perubahan organisasi (organizational change management), kesiapan perubahan organisasi (Organizational Readiness for Change) melalui beberapa pendekatan teori Lewin dan teori perubahan organisasi lainnya, serta mengidentifikasikan faktor kontektual yang mendorong organisasi melakukan perubahan serta masalah masalah yang dihadapi dalam kesiapan orgnisasi untuk melakukan perubahan. Metode yang digunakan dalam penelitian ini adalah pada tinjauan pustaka dalam mengintegrasikan beberapa pendekatan organizational change management, faktor-faktor pendorong perubahan dan penentu lain dari implikasi perubahan yang sering menghambat organisasi gagal melakukan perubahan seperti teknologi, budaya organisasi, perilaku karyawan. Faktor intangible yaitu Psycological Capital dan Organizational Psycological Capital adalah faktor kontektual yang penting dalam temuan tingkat meso dalam ikatan sosial dan kualitas hubungan dalam tujuan dan keyakinan bersama dalam mempersiapkan individu dan organisasi mampu menghadapi perubahan organisasi
ANALISIS PERBANDINGAN TERHADAP METODE SISTE,M AKUNTANSI BIAYA TRADISIONAL DENGAN METODE SISTEM ACTIVITY BASED COSTIIVG DALAM PENENTUAN PERHITUNGAN HARGA POKOK PRODUKSI PIPA PADA PT.TJAKRINDO MAS GRESIK.
Get PDFPenentuan harga pokok produksi sangat berpengaruh terhadap nilai jual produk perusahaan oleh karena itu perusahaan harus menggunakan metode yang akurat dan tepat dalam melakukan perhitungan harga pokok produksi. Pada ilmu
akuntansi terdapat metode sistem activity based costing dan metode sistem akuntansi biaya tradisiona. Tujuan penelitian ini adalah untuk mengetahui tentang perbandingan metode sistem akuntansi biaya tradisional dengan metode sistem
activity based costing sehingga dapat mengetahui metode manakah yang lebih baik untuk digunakan pada penentuan harga pokok produksi di PT. Tjakrindo Mas Gresik. Pendekatan penelitian yang digunakan dalam penelitian ini adalah
menggunakan metode penelitian kualitatif deskriptif dengan pendekatan studi kasus dengan data primer dan sekunder yang berasal dari perusahaan PT. Tjakrindo Mas Gresik dengan data pada tahun 2021. Hasil yang diperoleh dari penelitian yang telah dilakukan adalah sistem biaya akuntansi tradisional memperoleh nilai kondisi yang overcosting atau lebih tinggi dibandingkan dengan sistem activity based costing
PROBLEMATIKA KEKUATAN HUKUM PERJANJIAN KERJA LISAN
No full textPerjanjian kerja adalah produk pengikat yang dibuat antara pekerja dan pengusaha. Pengusaha sebagai pihak penyedia lapangan pekerjaan dan pekerja sebagai penerima pekerjaan yang akan menerima upah setelah menyelesaikan pekerjaannya. Perjanjian kerja lisan adalah perjanjian yang dilakukan secara langsung tanpa penandatanganan kontrak. Penelitian ini akan fokus pada permasalahan yang terjadi dalam perjanjian kerja lisan, bagaimana proses pembuktian apabila terjadi perselisihan hubungan industrial karena tidak adanya kontrak perjanjian, serta juga pertanggungjawabannya. Supaya bisa memberi jawaban atas dua masalah itu. Riset ini mempergunakan metode riset hukum Yuridis – Normatif dengan penelitian yang mengkaji dari norma hukum positif. Permasalahan yang diteliti dengan sumber data primer yaitu ketentuan hukum Kitab Undang - Undang Hukum Perdata (KUHPer) serta UU No. 13 Tahun 2003 mengenai Ketenagakerjaan. Hasil riset ini adalah (1) Perjanjian lisan walaupun dibuat tanpa adanya kontrak tertulis tetap dianggap sah dan memiliki kekuatan hukum; dan (2) Perlindungan pekerja bisa dilaksanakan melalui pemberian tuntutan dan menaikan hak – hak pekerja dan memberikan perlindungan fisik maupun sosial. Selain itu apabila terjadi perselisihan industrial diantara pekerja terhadap pebisnis terdapat beberapa mekanisme penyelesaian masalah sesuai dengan Undang - Undang No. 13 Tahun 2003 mengenai Ketenagakerjaan
Sustainable Manufacturing Issues and Their Adoption Potential in A Power Generation Industry
No full textPengaruh Debt To Equity Ratio, Intensitas Modal Dan Konservatisme Akuntansi Terhadap Penghindaran Pajak Pada Perusahaan Food And Beverage Yang Terdaftar Di Bursa Efek Indonesia Periode 2020-2022
Get PDFTax in Indonesia is a form of compulsory contribution imposed by individuals or entities to the state. Taxes are interpreted as burdens and obligations, and everyone becomes uncooperative and even tries to avoid these burdens and
obligations. Tax avoidance is a form of legal strategy that many taxpayers use to avoid paying taxes or at least lower their tax bills. Tax avoidance has a direct impact on eroding the tax base which leads to reduced state tax revenue. The object of research in this study is the annual report of manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2020-2022 period obtained from
www.idx.co.id. The results of the study can conclude that the debt to equity ratio does not affect tax avoidance activities. Capital intensity has a significant influence
on tax avoidance on companies. Accounting conservatism has no significant effect on tax avoidance in companies