E-Journal UNTAG Semarang
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2017 research outputs found
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Psychographic Profiling of Skincare Indonesian Consumers: A Multidimensional Segmentation Approach
Full text linkThis study assesses whether a multidimensional psychographic base that joins values, life visions, aesthetic styles, and media preferences can explain skincare consumer behavior in Indonesia and translate directly into brand decisions. A cross sectional online survey of two hundred seventy consumers employed seven-point scales for twelve value items, ten life vision items, nine aesthetic style items, and nine media preference items. The instrument showed satisfactory internal consistency with Cronbach’s alpha of 0.81 for values, 0.78 for life visions, 0.85 for aesthetic styles, and 0.78 for media preferences. Dimensionality was examined with principal components at the block level and audience segments were identified with Gaussian mixture models, with the number of classes selected by the Bayesian Information Criterion. The analysis yielded six interpretable segments. Values place holistic health, emotional balance, and environmental or ethical responsibility at the center of decision making. Aesthetic attraction is strongest for modern minimalism followed by classic and sporty codes, while luxury and futuristic codes are less salient. Media use concentrates on Instagram and TikTok with e-commerce and YouTube as important complements. These findings establish a direct bridge from latent motives to actionable levers by pairing claims and design languages with the media habitats in which persuasion occurs. Brand teams can emphasize health and calm narratives with credible testing, employ transparent and minimalist clinical visual systems, and activate creator led short video content with seamless handoff to e-commerce, while using longer instructional content for audiences that prefer YouTube and Facebook. Limitations include a youthful and digital first sample, self-report measures, and a cross sectional design. The study offers an empirically grounded baseline for psychographic profiling in skincare and a practical roadmap for audience in culture strategy that is both differentiated and repeatable
Exploring the Effect of Quality, Sophistication, Brand Image, and Marketing Mix on Willingness to Pay: Does Trust Mediate the Relationship?
Full text linkThe premium imported car market involves high perceived risk and intense competition, making consumer trust a key determinant of willingness to pay premium prices. While product quality, brand image, and marketing strategies are considered important drivers of consumer trust, empirical evidence explaining their combined effects particularly the role of sophistication remains limited in emerging markets. This study aims to examine the effects of product quality, service quality, sophistication, brand image, and marketing mix on trust and its impact on consumers’ willingness to pay for premium imported cars.
This quantitative study involved 367 owners of premium imported cars in Indonesia, selected using purposive sampling. Data was analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS) with SmartPLS 3. The results show that product quality, service quality, brand image, and marketing mix have significant positive effects on trust, while sophistication does not have a significant effect on trust. In addition, trust significantly influences consumers’ willingness to pay premium prices.
These findings highlight the importance of trust-building mechanisms through quality, branding, and marketing strategies. The study contributes to trust and signaling theory by clarifying which brand and marketing attributes effectively drive willingness to pay in the premium automotive context
Peran Pemerintah Dalam Melindungi Pekerja Anak Yang Berkeadilan
Full text linkThis study aims to understand the role of the government in providing fair protection for child workers. This research is normative juridical legal research. The research specification is “descriptive analytical” because it will analyze the core issues being studied based on legislation. The results of the study indicate that protection for child workers has not been optimal due to weak law enforcement, limited labor supervision, minimal coordination between agencies, as well as strong structural factors such as poverty, culture, and low access to education. Using John Rawls' theory of justice, this study assesses that most policies have not fully met the difference principle, which is support for the least advantaged groups. This research discusses a framework for fair child labor protection that includes preventive, protective, and corrective justice as a new conceptual model. This study aims to understand the role of the government in providing fair protection for child workers. This research is normative juridical legal research. The research specification is “descriptive analytical” because it will analyze the core issues being studied based on legislation. The results of the study indicate that protection for child workers has not been optimal due to weak law enforcement, limited labor supervision, minimal coordination between agencies, as well as strong structural factors such as poverty, culture, and low access to education. Using John Rawls' theory of justice, this study assesses that most policies have not fully met the difference principle, which is support for the least advantaged groups. This research discusses a framework for fair child labor protection that includes preventive, protective, and corrective justice as a new conceptual mode
Legal Protection for MSMEs as Borrowers in Peer-to-Peer Fintech Lending under on OJK Regulation Number 77/POJK.01/2016
Full text linkThe development of fintech Peer-To-Peer (P2P) lending services in Indonesia has opened up faster, more flexible, and affordable access to financing for Micro, Small, And Medium Enterprises (MSMEs), but has also given rise to problems of high interest rates, over-indebtedness, and imbalances in borrower bargaining power compared to providers. This study examines the form of legal protection for MSMEs as borrowers in fintech P2P lending services based on POJK Number 77/POJK.01/2016 and the development of interest limit regulations through the AFPI code of ethics, SEOJK Number 19/SEOJK.06/2023, and POJK Number 4/2024. The method used is normative legal research with a normative juridical approach, based on analysis of laws and regulations, literature, and secondary data related to P2P lending practices. The results show that POJK 77/2016 initially only provided preventive and repressive protection based on transparency and complaint mechanisms without explicit interest limits, so it is insufficient to suppress excessive interest practices and total costs. The shift to price-based regulation through formal interest caps strengthens legal protection for MSMEs by limiting the maximum daily economic benefit and total costs, reducing the risk of predatory practices and over-leverage, while maintaining P2P lending’s role as an alternative source of financing for MSMEs
AN ANALYSIS OF METAPHOR USED ON SELECTED SONG FROM ALBUM OVEREXPOSED BY MAROON 5
Full text linkThis study explores the use of metaphors in five selected songs from Maroon 5’s Overexposed album (2012) by applying Lakoff and Johnson’s (1980) Conceptual Metaphor Theory. Using a qualitative descriptive approach, the research identified three types of metaphors such as: structural metaphor, ontological metaphor, and orientational metaphor. The findings reveal a total of 32 metaphorical expressions across the five selected songs. Ontological metaphors emerged as the most dominant type (47%), followed by structural metaphors (37%) and orientational metaphors (16%). The findings show that metaphors in the lyrics are not only artistic devices but also cognitive tools that help express abstract concepts such as love, pain, and emotional struggle in relatable ways. This study contributes to stylistics by demonstrating the richness of figurative language in popular music and highlights the potential of song lyrics as engaging resources for teaching and learning English, particularly in understanding figurative language and discourse analysis
Kajian Pustaka: Dampak Media Sosial Terhadap Kesehatan Mental Remaja
Full text linkSocial media has become an integral part of teenagers' lives in today's digital age. The use of platforms such as Instagram, TikTok, and WhatsApp provides a space for socializing, self-expression, and obtaining information. However, behind these benefits, social media also has a significant negative impact on the mental health of adolescents. This study aims to examine the influence of social media on the psychological aspects of adolescents, including increased anxiety, depression, body image disorders, and low self-esteem. The research method used is a literature study of various academic journals and empirical data related to adolescent behavior on social media. The results show that excessive use of social media can trigger social pressure due to unrealistic social comparisons, cyberbullying, and digital addiction. Adolescents tend to experience sleep disorders, stress, and difficulties in building healthy social interactions in the real world. This study concludes that families, schools, and communities play an important role in providing digital literacy education and guiding adolescents in the wise use of social media so that the negative impacts on mental health can be minimized. Education and supervision are key to creating a safe and healthy digital environment for adolescent development
Analisis Yuridis Kegiatan Penanaman Kelapa Sawit Dalam Kawasan Hutan Produksi Berdasarkan Undang-Undang Nomor 41 Tahun 1999 Tentang Kehutanan
Full text linkPengukuhan kawasan hutan berdasarkan Undang-Undang Nomor 41 Tahun 1999 tentang Kehutanan dilakukan melalui tahapan penunjukan, penataan batas, pemetaan, dan penetapan kawasan hutan. Namun dalam praktiknya, pengukuhan kawasan hutan produksi di Indonesia masih belum optimal. Kondisi ini menimbulkan berbagai persoalan hukum, terutama terkait keberadaan perkebunan kelapa sawit yang berkembang pesat dan sebagian berada dalam kawasan hutan. Data menunjukkan sekitar 3,37 juta hektar kebun kelapa sawit berada di dalam kawasan hutan, dengan sebagian besar berada di kawasan hutan produksi. Penelitian ini bertujuan untuk menganalisis proses pengukuhan hutan produksi serta menelaah status yuridis kegiatan penanaman kelapa sawit dalam kawasan hutan produksi berdasarkan Undang-Undang Nomor 41 Tahun 1999 tentang Kehutanan. Penelitian ini menggunakan metode yuridis normatif dengan pendekatan perundang-undangan, pendekatan kasus, dan pendekatan historis. Sumber data yang digunakan meliputi bahan hukum primer, sekunder, dan tersier yang dianalisis secara kualitatif. Hasil penelitian menunjukkan bahwa pengukuhan kawasan hutan harus melalui empat tahapan administratif agar memiliki kekuatan hukum yang mengikat. Kawasan hutan yang hanya berstatus penunjukan belum memiliki kepastian hukum yang kuat. Secara yuridis, kegiatan penanaman kelapa sawit pada kawasan hutan produksi yang belum dikukuhkan tidak dapat dikategorikan sebagai perbuatan melawan hukum. Oleh karena itu, pemerintah perlu mempercepat proses pengukuhan kawasan hutan guna memberikan kepastian hukum bagi masyarakat dan pelaku usaha
The Urgency of Criminalizing Femicide as a Specific Crime within the Indonesian Legal System
Full text linkThis research discusses femicide, which is the most extreme form of gender-based violence, but the Indonesian legal framework, particularly the Criminal Code (KUHP) and the Law on Sexual Violence Crimes (UU TPKS), does not explicitly recognize gender-motivated murder of women. As a result, femicide cases continue to be prosecuted under general homicide provisions without acknowledging discriminatory motives, leading to inadequate legal protection and disproportional sentencing. This research aims to analyze the urgency of criminalizing femicide as a special offense and to formulate an ideal legal concept for its regulation within the Indonesian criminal justice system. Using a normative juridical method supported by statutory, comparative, and conceptual approaches, this study examines national legal norms, international human rights instruments, and comparative legislation from Argentina, Chile, and Mexico. The findings show that a specific femicide offense is essential to fill normative gaps, incorporate gender-based motives as an aggravating factor, and strengthen state obligations under Convention on the Elimination of All Forms of Discrimination Against Women, the Belém do Pará Convention, and other global standards. The study concludes that Indonesia requires a dedicated femicide law based on lex specialis principles, gender-sensitive investigation and adjudication mechanisms, and integrated victim-protection measures to ensure a more just, responsive, and gender-equitable criminal law system
Legal Standing for Informed Consent During Referral Patient Transportation
Full text linkInformed consent is a fundamental legal and ethical requirement in medical practice, yet its implementation becomes challenging during the transport of referred patients, especially in emergencies when patients cannot provide direct consent. This study analyzes the legal standing and validity of informed consent in referral transport within Indonesian healthcare. Using a normative legal research method, this study examines relevant regulations such as the Health Law, Medical Practice Law, Civil Code, and the Minister of Health Regulation supported by legal doctrines and literature review. The results show that informed consent remains legally significant in-patient transport because the transfer constitutes a medical procedure with inherent risks. Ideally, consent includes explanations of the patient’s condition, referral purpose, transportation risks, and type of medical transport. However, emergency situations often require implied consent under the emergency doctrine. Challenges include limited understanding among families, time constraints, and inconsistent documentation. In conclusion, informed consent in referral transport is essential for protecting both patients and healthcare professionals. Improving SOPs, communication, and documentation systems is necessary to ensure legal compliance and patient safety
Perlindungan Hukum Pemegang Hak Guna Bangunan Atas Tanah Yang Musnah Akibat Abrasi Laut: Kajian Normatif Di Kabupaten Sidoarjo
Full text linkThis study profoundly examines the legal protection for holders of Building Rights (HGB) lost due to marine abrasion in Sidoarjo. Indonesia, as an archipelagic nation, faces severe coastal abrasion, leading to the disappearance of 656 hectares of HGB land in Segorotambak Village, owned by PT Surya Inti Permata and PT Semeru Cemerlang. This issue is exacerbated by regulatory gaps concerning HGB grants over sea surfaces and the mechanism for handling vanished land, creating legal uncertainty and substantial losses. Based on this background, the research formulates three main problems: (1) What is the legal status of HGB land lost due to marine abrasion in Sidoarjo? (2) What are the legal consequences for HGB holders whose land vanishes due to marine abrasion in Sidoarjo? and (3) How is legal protection provided to HGB holders whose land vanishes due to marine abrasion in Sidoarjo? The study employs a juridical-empirical method, integrating statutory, conceptual, and case approaches, with a descriptive-analytical specification. Primary data (interviews) and secondary data are qualitatively analyzed. he research findings indicate that the legal status of vanished HGB land is hapis demi hukum (null and void by law) due to the physical disappearance of the object, despite often remaining administratively recorded, creating a gap between das sollen (legal norms) and das sein (field reality). The legal consequences include loss of economic asset value and potential ongoing administrative burdens (e.g., land and building tax), with a goodwill fund scheme that fails to provide full compensation. The existing legal protection is formalistic and partial, where the priority right for reconstruction is difficult for right holders to access due to financial and technical constraints, as well as slow administrative mechanisms, highlighting significant weaknesses in substantive protection. This study underscores the urgency of reinterpreting the concept of vanished land and improving more adaptive and responsive regulations