Online Journal Systems UNPAM (Universitas Pamulang)
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Penguatan Kompetensi Melalui Training, Orientasi, Dan Personal Branding Dalam Menyiapkan Karier Masa Depan Pada Siswa SMK Negeri 1 Ciruas
No full textKegiatan pengabdian kepada masyarakat ini dilaksanakan dengan tujuan meningkatkan kesiapan karier siswa SMKN 1 Ciruas melalui penguatan kompetensi berbasis training, orientasi, dan personal branding. Metode pelaksanaan meliputi penyampaian materi, diskusi interaktif, serta praktik langsung yang dirancang untuk memberikan pengalaman belajar komprehensif. Training difokuskan pada peningkatan keterampilan dasar dan penguasaan soft skills, orientasi diarahkan pada pemahaman dunia kerja dan etika profesional, sedangkan personal branding ditekankan pada pengembangan citra diri yang positif dan percaya diri. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan siswa terkait kesiapan karier dan tuntutan dunia kerja, khususnya dalam penguasaan keterampilan dasar seperti komunikasi efektif, manajemen waktu, dan etika profesional. Kegiatan ini berhasil meningkatkan kepercayaan diri dan kesiapan siswa dalam menghadapi dunia kerja.
Kata Kunci: Kompetensi, Training, Orientasi, Personal Branding, Karier Masa
Pendampingan Training Dan Personal Branding Bagi Generasi Muda Untuk Meningkatkan Peluang Karier Dan Usaha Siswa Siswi SMK Nurul Huda
No full textKegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pendampingan training dan pembentukan personal branding bagi generasi muda, khususnya siswa-siswi SMK Nurul Huda. Perubahan cepat di dunia kerja dan usaha menuntut generasi muda memiliki keunggulan kompetitif tidak hanya dari segi keterampilan teknis, tetapi juga kemampuan membangun citra diri profesional. Melalui pelatihan ini, peserta dibekali dengan pemahaman konsep personal branding, teknik komunikasi efektif, strategi karier, serta penguatan mental kewirausahaan. Metode pelaksanaan meliputi observasi awal, penyuluhan, pelatihan interaktif, praktik pembuatan profil digital, dan evaluasi hasil kegiatan. Hasil kegiatan menunjukkan peningkatan pengetahuan dan kepercayaan diri siswa dalam membangun citra diri, serta meningkatnya motivasi untuk mengembangkan karier maupun berwirausaha. Metode kegiatan yang digunakan meliputi observasi lapangan, wawancara kebutuhan peserta, pelatihan tatap muka, simulasi interaktif, dan evaluasi hasil pelatihan. Materi yang disampaikan meliputi konsep dasar personal branding, komunikasi profesional, penyusunan CV dan profil digital, strategi membangun citra diri di media sosial, serta penanaman semangat kewirausahaan.Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pemahaman peserta terhadap pentingnya personal branding, serta tumbuhnya kepercayaan diri untuk merancang karier dan membuka peluang usaha mandiri. Secara umum, kegiatan ini berkontribusi terhadap pembentukan karakter generasi muda yang adaptif, percaya diri, dan berorientasi pada pengembangan diri berkelanjutan.
Kata Kunci : Personal branding, Generasi muda, Karier, Kewirausahaan, SMK
Pelatihan Perencanaan Keuangan Pribadi Bagi Siswa SMK Negeri 1 Kota Serang Untuk Meningkatkan Kesadaran Pentingnya Literasi Finansial Sejak Dini
No full textGenerasi muda Indonesia menghadapi tantangan serius dalam literasi finansial. Data OJK 2022 menunjukkan tingkat inklusi keuangan 85,10%, namun literasinya baru 49,68%. Kondisi ini krusial bagi siswa SMK yang akan segera bekerja dan mengelola penghasilan sendiri. Gaya hidup konsumtif di media sosial serta kemudahan akses produk fintech seperti Buy Now Pay Later (BNPL) dan pinjaman online ilegal meningkatkan risiko finansial mereka. Kurikulum SMK yang masih berfokus pada kompetensi teknis belum memberi ruang cukup untuk edukasi keuangan pribadi, sehingga banyak lulusan belum siap menghadapi tantangan finansial nyata. Untuk menjawab masalah tersebut, program “Pelatihan Perencanaan Keuangan Pribadi bagi Siswa SMK Negeri 1 Kota Serang” dirancang sebagai pelatihan partisipatif yang menekankan perubahan pola pikir dan pembentukan keterampilan praktis. Kegiatan meliputi workshop interaktif mengenai dana darurat, penyusunan anggaran, manajemen utang, serta pengenalan investasi, dilengkapi simulasi studi kasus “mengelola gaji pertama” dan pendampingan pasca-pelatihan. Keberhasilan program diukur secara kuantitatif melalui peningkatan skor pengetahuan (pre-test dan post-test) dan secara kualitatif melalui perubahan sikap finansial siswa menjadi lebih positif dan proaktif. Luaran tambahan meliputi modul pelatihan berkelanjutan, publikasi ilmiah, serta konten video edukatif untuk memperluas dampak peningkatan literasi finansial generasi muda Indonesia.
Kata Kunci : Pelatihan Perencanaan, Keuangan, Literasi Finansia
THE INFLUENCE OF ACTIVITY RATIOS ON PROFITABILITY LEVELS AT PT JAPFA COMFEED INDONESIA TBK FOR THE PERIOD 2015-2024
No full textThis study aims to determine the influence of activity ratios on profitability levels at PT Japfa Comfeed Indonesia Tbk during the period 2015–2024. The activity ratios analyzed include Cash Turn Over (CTO), Receivable Turn Over (RTO), Inventory Turn Over (ITO), Fixed Asset Turn Over (FATO), and Total Asset Turn Over (TATO). Meanwhile, the profitability ratios used as indicators of the company's financial performance consist of Gross Profit Margin (GPM), Operating Profit Margin (OPM), Net Profit Margin (NPM), Return on Assets (ROA), Return on Equity (ROE), Earnings per Share (EPS), and Dividend per Share (DPS). The research method used is a quantitative method with a causality approach to test the relationship between asset management efficiency and profitability levels. Based on the analysis results, the activity ratios of PT Japfa Comfeed Indonesia Tbk show a fluctuating downward trend, which impacts a decrease in the company's profitability ratios. Nevertheless, in 2024, the company showed significant improvement across all profitability indicators. This indicates that efficient operational activity management has a positive impact on increasing company profitability
Analysis Of The Effect Of Capital Structure (Solvency) On Profitability At PT Telkom Indonesia (Persero) Tbk 2015-2024
No full textThis study analyzes the effect of capital structure (solvency) on the profitability of PT Telkom Indonesia Tbk for the period 2015–2024. Capital structure is assessed using the Debt to Asset Ratio (DAR) and Debt to Equity Ratio (DER), while profitability is evaluated through Return on Assets (ROA) and Net Profit Margin (NPM). A quantitative descriptive approach was employed, utilizing secondary data sourced from the company’s financial statements. The results show that DAR and DER were in the range of 41%–51% and 70%–104%, reflecting a healthy and stable capital structure despite an increase in debt in 2020 to support operations during the pandemic. Profitability, although declining after 2017, remained at a healthy level, with ROA and NPM as the main indicators. The F statistical test confirmed the significant simultaneous effect of capital structure and NPM on ROA. However, the partial t-test revealed that only NPM had a significant effect on ROA, while DAR and DER were insignificant. Thus, PT Telkom's profitability is determined more by the efficiency of net profit management than by debt utilization policies. This study implies that focusing on effective net profit management is more crucial than the level of leverage in maintaining and improving the company's profitability amid the dynamics of the economy and the telecommunications industry
Digital Transformation and Managerial Innovation in Shaping Generation Z's Adaptive Mindset
No full textThis study aims to examine the impact of digital transformation and innovative management on the adaptive mindset of Generation Z students in the context of preparing for contemporary work environments. Digital transformation acts as a crucial factor influencing learning modes, interactions, and students' capacity to adapt to accelerating technological evolution, while innovative management contributes to developing creative, flexible, and solution-oriented thinking skills in response to dynamic challenges. This study adopts a quantitative approach using a survey method involving 104 Generation Z student respondents who are actively engaged in academic activities and the use of digital technology. Data analysis techniques are conducted using SPSS software version 25 through a series of tests including validity testing, reliability testing, multiple linear regression analysis, as well as t-tests and F-tests. Research findings indicate that both digital transformation and innovative management have a positive and significant impact on students' adaptive mindset. Partially, digital transformation shows a more dominant effect on students' adaptive capacity compared to innovative management, while simultaneously both variables contribute 23.5% to the formation of an adaptive mindset. These results imply that proficiency in technology as well as the implementation of innovative management are key elements for Generation Z students to adapt to a modern digital-based work ecosystem. This research is expected to serve as a reference for higher education institutions in formulating technology- and innovation-based learning strategies to develop a generation that is adaptive, creative, and competitive in the Industry 5.0 era
Financial Comparison Analysis of PT AXA Mandiri Financial Services Before and After the Merger with AXA Indonesia
No full textThis study aims to analyze the comparison of financial performance of PT AXAMandiri Financial Services before and after its merger with AXA Indonesia, in orderto evaluate whether the merger strategy strengthens the company’s capital structureand competitiveness. The research applies financial ratio analysis using secondarydata from the Indonesia Stock Exchange, covering the period of 2018 as the pre-mergeryear, 2019 as the transition period, and 2020 as the post-merger year. Financialperformance is measured through income statements and balance sheets with a focuson profitability, activity, liquidity, and solvency ratios. The results show that fromeight ratios examined, six financial ratios declined after the merger, namely Net ProfitMargin, Gross Profit Margin, Total Assets Turnover, Fixed Assets Turnover, Debt toAsset Ratio, and Debt to Equity Ratio. Meanwhile, two ratios, the Current Ratio andCash Ratio, improved after the merger was completed. These findings indicate thatalthough the merger was intended to strengthen financial performance and providecompetitive advantage, PT AXA Mandiri experienced a decrease in several keyaspects of financial performance after the merger compared to the period before. Thestudy concludes that management needs to reassess merger strategies or implementmore effective post-merger integration to optimize the expected synergies. Thefindings also serve as useful information for investors to evaluate financialperformance more carefully when making investment decisions
THE INFLUENCE OF FLEXIBILITY AND SOCIAL SUPPORT ON THE WORK-LIFE BALANCE OF WORKING STUDENTS
No full textThis study aims to analyze the influence of flexibility and social support on the work-life balance of working students. The phenomenon of the increasing number of students who work presents challenges in maintaining balance between academic responsibilities and employment. This research employs a quantitative method by distributing questionnaires to 100 working students from various study programs at Pamulang University. The research instrument consists of three variables: flexibility, social support, and life balance, measured using a 1–5 Likert scale. Data were analyzed using descriptive, correlation, and multiple regression methods. The results show that flexibility has a weak positive relationship with life balance (r = 0.24), while social support has a moderate positive relationship (r = 0.53). Simultaneously, flexibility and social support contribute to improving the life balance of working students. Social support is found to have a more dominant influence compared to flexibility. These findings emphasize the importance of the social environment and schedule flexibility in supporting the well-being of students who work while pursuing their studies
FINANCIAL RATIO ANALYSIS FOR EVALUATING THE PERFORMANCE OF PT ASAHIMAS FLAT GLASS TBK (2017–2024)
No full textThis study aims to analyze the financial performance of PT Asahimas Flat Glass Tbk from 2017 to 2024 by examining profitability ratios (ROA, ROE, NPM, GPM), solvency ratios (DAR, DER), and liquidity ratios (Current Ratio, Quick Ratio, Cash Ratio). It uses a quantitative descriptive method with secondary data from the company’s annual financial statements published by the Indonesia Stock Exchange (IDX). The results show that the ROA and ROE generally trend upward, indicating effective asset management and the company’s ability to deliver strong returns to shareholders. The NPM and GPM fluctuate due to changes in production costs and revenue variations. Meanwhile, the DAR and DER tend to decrease, suggesting improvements in capital structure and less reliance on debt. From a liquidity perspective, the Current Ratio, Quick Ratio, and Cash Ratio remain relatively stable, demonstrating the company’s capacity to meet short-term obligations. Overall, this study provides a comprehensive overview of PT Asahimas Flat Glass Tbk’s efficiency, stability, and financial resilience in navigating Indonesia’s glass manufacturing industry. The findings are valuable for management and stakeholders in strategic decision-making and lay a foundation for future research in finance and corporate management
THE EFFECT OF TATO AND NPM ON PROFIT GROWTH AT PT. GAJAH TUNGGAL TBK FOR THE PERIOD 2015-2024
No full textThis study aims to analyze the effect of Total Asset Turnover (TATO) and Net Profit Margin (NPM) on profit growth at PT. Gajah Tunggal Tbk for the 2015–2024 period. This study uses a quantitative approach with the type of associative research and secondary data sources obtained from the company's annual financial statements published through the official website of the Indonesia Stock Exchange (IDX) and the company's official website. The data analysis methods used include classical assumption tests, multiple linear regression analysis, partial tests (t test), simultaneous tests (F tests), and determination coefficients to test the influence of each independent variable on the dependent variable. The results showed that partially TATO and NPM had no significant effect on profit growth, with a significance value of TATO of 0.397 and NPM of 0.613. Simultaneously, the two variables also had no significant effect on profit growth with a significance value of 0.512 (> 0.05). This shows that the efficiency of asset use and the level of profit margin have not been able to directly increase the company's profit growth. Other factors such as management strategies, market conditions, as well as cost and investment policies are suspected to have influenced the results of the research. In conclusion, the profit growth of PT. Gajah Tunggal Tbk is not only determined by the ratio of activity and profitability, but also by other internal and external factors that need to be the attention of management in an effort to improve the company's financial performance