Online Journal Systems UNPAM (Universitas Pamulang)
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Types and Functions of Sarcasm in Indonesian Political Conversation on ‘X’
No full textThis study investigates how sarcasm is produced and functions within Indonesian political conversations on X (formerly Twitter). Although previous research has examined sarcasm in entertainment, religion, and media contexts, studies focusing on political discourse especially within Indonesia’s highly polarized digital environment remain limited. This gap indicates the need to understand not only the types of sarcasm used but also their rhetorical purposes in online political interactions. Therefore, the aim of this study is to classify the forms of sarcasm using Camp’s (2011) framework and to reveal how each type functions as a tool for political criticism, identity building, and ideological positioning. Adopting a qualitative descriptive design, this research analyzes 30 sarcastic posts and replies responding to government-related issues on X. The instrument consists of an analytical rubric based on linguistic cues of sarcasm, while the data were collected through purposive sampling of public posts from September to October 2025. The data were processed through transcription, classification, and interpretive analysis. The findings show that propositional and illocutionary sarcasm dominate, indicating a strong preference for indirect yet sharp political critique. Sarcasm also serves as a rhetorical strategy for expressing resistance, mocking authority, and strengthening group affiliation among users. These findings imply that sarcasm is not merely humor in digital communication but a significant form of civic engagement and political meaning-making in Indonesia’s online public sphere
Pengaruh Kepemimpinan Transformasional dan Kepuasan Kerja terhadap Kinerja Karyawan pada PT Bumi Berkah Boga Jakarta Selatan
No full textPenelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan transformasional dan kepuasan kerja terhadap kinerja karyawan pada PT Bumi Berkah Boga Jakarta Selatan, baik secara parsial maupun simultan. Penelitian menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 50 karyawan sebagai responden. Analisis data dilakukan melalui uji validitas, uji reliabilitas, uji asumsi klasik, regresi linier sederhana, regresi linier berganda, koefisien determinasi (R²), uji t, dan uji F. Hasil penelitian menunjukkan bahwa secara parsial kepemimpinan transformasional tidak berpengaruh signifikan terhadap kinerja karyawan, ditunjukkan oleh nilai thitung < ttabel (0,601 < 2,010), p-value > 0,05 (0,551 > 0,05), dengan koefisien korelasi 0,67 dan kontribusi yang sangat kecil, yaitu 0,05%, serta nilai R² yang menunjukkan pengaruh yang lemah. Sebaliknya, kepuasan kerja terbukti berpengaruh signifikan terhadap kinerja karyawan, dengan nilai thitung > ttabel (6,900 > 2,010), p-value < 0,05 (0,000 < 0,05), koefisien korelasi 0,708, serta kontribusi sebesar 50,2%, diperkuat oleh nilai R² yang menunjukkan hubungan kuat antara kepuasan kerja dan kinerja. Secara simultan, kepemimpinan transformasional dan kepuasan kerja berpengaruh signifikan terhadap kinerja karyawan, ditunjukkan oleh Fhitung > Ftabel (25,663 > 3,19) dan p-value < 0,05 (0,000 < 0,05). Nilai koefisien determinasi R² = 0,711 (71,1%), yang menunjukkan bahwa kedua variabel bebas secara bersama-sama mampu menjelaskan variasi kinerja karyawan dengan kuat, sementara sisanya sebesar 28,9% dipengaruhi oleh faktor lain di luar penelitian ini
Eduksi Mengenal Kekerasan Emosional Pada Anak
No full textKekerasan emosional merupakan salah satu bentuk kekerasan terhadap anak yang sering tidak disadari karena tidak menimbulkan luka fisik, namun berdampak serius terhadap perkembangan psikologis dan sosial anak. Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman anak-anak tentang mengenal kekerasan emosional pada anak melalui kegiatan edukasi. Kekerasan emosional meliputi perilaku seperti menghina, merendahkan, membandingkan, dan mengkritik secara berlebihan yang dapat memengaruhi pembentukan identitas serta memunculkan masalah perilaku terinternalisasi maupun tereksternalisasi. Pelaksanaan Edukasi ini dilaksanakan di Stasi st. Theresia Uurn Pigang pada tanggal 18 Desember 2025 dengan 20 responden. Hasil kegiatan menunjukkan meningkatnya pengetahuan dan pemahaman peserta terhadap aspek, dampak, dan strategi kekerasan emosional pada anak. Kegiatan edukasi ini dinilai penting sebagai upaya preventif untuk melindungi hak anak dan mendukung tumbuh kembangnya secara optimal
Implementasi Buku Cerita Digital Berbasis Canva Untuk Mengenalkan Literasi Digital di PAUD Pelangi Kota Jambi
No full textKegiatan pengabdian kepada masyarakat ini bertujuan untuk mengenalkan literasi digital pada anak usia dini. Anak-anak yang ikut terlibat dalam kegiatan ini adalah seluruh anak usia 5-6 tahun di PAUD Pelangi Kota Jambi yang berjumlah 18 orang anak. Kegiatan pengabdian ini berupa implementasi buku cerita digital, kuis, dan permainan berbasis aplikasi canva. Implementasi ini dilakukan melalui beberapa tahap, yakni perencanaan, pelaksanaan, dan evaluasi. Berdasarkan pengamatan tim diketahui bahwa buku cerita digital berbasis aplikasi canva ini berdampak positif pada minat belajar anak dalam mengikuti kegiatan pembelajaran seperti mendengar buku cerita, kuis dan permainan dalam proses belajar di kelas. Selain itu juga berdampak positif pada pengetahuan literasi digital anak di PAUD Pelangi Kota Jambi. Sehingga, diharapkan dengan adanya implementasi buku cerita digital berbasis canva dapat digunakan kembali dan dilanjutkan oleh guru-guru di PAUD Pelangi Kota Jambi
Sustainable Organizational Performance in Healthcare: A Literature Review
No full textThe purpose of this research is to explain the variables that influence Sustainable Organizational Performance (SOP) in health services. Performance assessment plays a crucial role in ensuring the delivery of high-quality healthcare services. The concept of Sustainable Organizational Performance (SOP) integrates environmental, social, and economic dimensions of performance, aligning with the Triple Bottom Line (TBL) framework. Using the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) method, database searches were conducted through Google Scholar, Science Direct, and PubMed with the keywords “Sustainable Organizational Performance,” “Sustainability Performance,” and “Sustainability Organizational.” From a total of 4,022,675 journals identified, screening based on inclusion and exclusion criteria resulted in 36 relevant studies. These studies revealed 64 variables influencing SOP. The research highlights ten key variables that most significantly impact SOP in health services: outcome, leadership, culture, innovation, human resource management, knowledge management, strategy, organization, evaluation, and competitiveness. These variables interact dynamically, emphasizing their collective importance in achieving sustainable performance within healthcare organizations.Keywords: sustainable organizational performance, sustainability performance, organizational performance, knowledge management.
 
Formulation of BYD Marketing Strategy Based on SWOT Analysis in the Midst of Modern Manufacturing Competition
No full textThis study analyzes the application of SWOT, strengthened by IFAS and EFAS, in the formulation of BYD's marketing strategy in the midst of modern manufacturing competition. The purpose of the research is to identify internal and external factors that affect BYD's competitiveness as a global electric vehicle manufacturer. With a qualitative descriptive approach and data sources in the form of annual reports, industry publications, and academic literature, the results show that BYD has strengths in battery technology, supply chain integration, and production capacity, while its weaknesses include market dependency and brand image challenges. Opportunities stem from rising demand for electric vehicles and policy support, while threats arise from global competition as well as fluctuations in regulations and raw material prices. The study confirms that SWOT analysis helps BYD formulate strategies that focus on technological innovation, brand strengthening, and international market expansion.Keywords: BYD; Marketing Strategy; SWOT analysis; IFAS; EFAS; Modern Manufacturing Industr
Business Actors’ Perceptions Of The Use Of Digital Platforms For Business Development In East Ciputat District
No full text. This study aims to analyze in depth the perceptions of business actors regarding the use of digital platforms for business development among MSMEs in East Ciputat District, grounded in the increasing importance of digital transformation highlighted in the literature, particularly through the Technology Acceptance Model and the Diffusion of Innovation framework, which emphasize perceived usefulness, perceived ease of use, and organizational readiness as key determinants of technology adoption, therefore employing a qualitative descriptive approach through in-depth interviews, field observations, and documentation with purposively selected MSME actors engaged in digital activities, and analyzing the data using the interactive model of Miles, Huberman, and Saldaña to identify patterns of perception, utilization dynamics, and emerging challenges, with the findings indicating that business actors generally hold positive perceptions of digital platforms due to their ability to expand market reach, enhance marketing effectiveness, strengthen customer engagement, and improve operational efficiency, although these perceptions are accompanied by constraints such as limited digital literacy, technical barriers, low confidence in content creation, and difficulties in maintaining consistent online management, thereby leading to the conclusion that digital platforms have become a strategic necessity rather than an optional tool for MSME sustainability and competitiveness in East Ciputat District, and that their optimal utilization requires systematic capacity-building, continuous mentoring, and ecosystem strengthening to ensure long-term digital adoption and business growth.Keywords: MSMEs, digital platforms, business development, user perception, East Ciputat, digital transformation
Analysis Of Marketing Management Strategies And Challenges In The Mining Industry Of Pt. Petrosea Tbk
No full textThis study discusses sustainability management strategies in improving the economic performance of Small and Medium Enterprises (SMEs) in the sustainable agriculture sector. The purpose of this study is to analyze the implementation of strategic management principles focused on resource efficiency, environmentally friendly technological innovation, and social welfare to support the economic growth of SMEs. The research method used was qualitative-descriptive by examining various relevant literature and empirical studies. The discussion results show that the success of agricultural SMEs in achieving sustainability greatly depends on their ability to adapt to market changes, government policy support, and the strengthening of human resource capacity. The main challenges faced include limited capital, access to technology, and managerial literacy; however, these can be overcome through stakeholder collaboration and the development of local innovations. The conclusion of this study emphasizes that sustainability management is not only a business strategy but also a foundation for an inclusive, globally competitive green economic development.Keywords: Sustainability Management, Agricultural SMEs, Economic Performance, Green Innovation, Sustainable Development
 
AXA Mandiri Insurance Industry CRM Innovation Based Digital Transformation Towards 2030
No full textThe global insurance industry is facing fundamental digital disruption that demands a shift from transactional to relational business models. This research argues that the future competitive advantage in the insurance industry will no longer lie in the product itself, but rather in the ability to build hyper-personalized, data-driven relationships with customers. We assert that modern Customer Relationship Management (CRM), powered by Artificial Intelligence (AI) and data analytics, has evolved from a mere management tool into a key engine of innovation and growth. Using a qualitative approach with a case study method, this research focuses its analysis on the "from payer to partner" strategy implemented by PT AXA Mandiri Financial Services (AXA Mandiri ) through the "Emma by AXA" platform. Comparative insights are then drawn from three global pioneers with distinct innovation models: Lemonade Inc. (AI-driven disruption), Ping An Insurance (ecosystem integration), and Discovery Vitality (proactive engagement). Key findings from the AXA Mandiri case study validate the existence of a "virtuous cycle," where enhanced customer experience and engagement through digital applications generate rich volumes of behavioral data. This data, when analyzed, forms the foundation for developing more personalized products, which in turn strengthens loyalty and restarts the cycle. The study concludes that mastering this relational business model, with CRM as its central pillar, is a definitive strategic imperative for insurance companies aiming to thrive and lead the market by 2030.Keywords: Customer Relationship Management (CRM), Digital Transformation, Insurance Industry, Service Innovation, AXA Mandiri , Artificial Intelligence (AI), Customer Experience.
 
The Success of Digital Technology Infrastructure in Improving Learning Quality of the Merdeka Curriculum Era at Schools In South Tangerang
No full textThis study investigates the role of digital technology infrastructure in improving learning quality under the implementation of the Merdeka Curriculum in South Tangerang schools. The background of this research is the persistent gap in digital readiness among schools, where variations in internet connectivity, ICT device availability, and teacher digital competence result in inconsistent learning outcomes. The study aims to analyze how digital infrastructure supports interactive learning, competency development, and the realization of curriculum principles such as personalization, student-centered learning, and project-based approaches. Using a descriptive qualitative method, data were collected through literature review, field observations, and informal interviews with teachers and school management. The findings reveal that strong infrastructure, including reliable internet, adequate devices, and functional Learning Management Systems, significantly enhances student engagement, facilitates multimedia-based instruction, and supports digital assessment practices. Conversely, schools with limited infrastructure face disruptions that hinder instructional continuity and reduce opportunities for technology-enabled learning. The study concludes that digital infrastructure is a strategic foundation for cultivating adaptive, independent, and future-oriented learning environments. Strengthening digital governance, improving teacher competence, and ensuring equitable technological access across schools are essential to optimizing Merdeka Curriculum implementation.Keywords: Digital technology infrastructure, Merdeka Curriculum, learning quality, schools, South Tangerang